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The BEST ways to reach your customers – Evan and @SKellyCEO – Lunch & Earn


this one is from exit outlet that J

this one is from exit outlet that J reyez posted for us on his behalf

reyez posted for us on his behalf

reyez posted for us on his behalf marketing these days is evolving as

marketing these days is evolving as

marketing these days is evolving as audiences of becoming harder to see and

audiences of becoming harder to see and

audiences of becoming harder to see and meet face-to-face with online presence

meet face-to-face with online presence

meet face-to-face with online presence growing what are the best ways to reach

growing what are the best ways to reach

growing what are the best ways to reach out to your demographics in the

out to your demographics in the

out to your demographics in the beginning before you can simply by the

beginning before you can simply by the

beginning before you can simply by the audience of the big personally I think

audience of the big personally I think

audience of the big personally I think young again some of the things being

young again some of the things being

young again some of the things being disruptive the example gave you almost

disruptive the example gave you almost

disruptive the example gave you almost 20 years ago you want to be how I

20 years ago you want to be how I

20 years ago you want to be how I actually be part of the conversation how

actually be part of the conversation how

actually be part of the conversation how do I get found first and I think to

do I get found first and I think to

do I get found first and I think to Evans point you don’t want to do the

Evans point you don’t want to do the

Evans point you don’t want to do the same old boring content but there’s

same old boring content but there’s

same old boring content but there’s loads of obviously digital channels are

loads of obviously digital channels are

loads of obviously digital channels are where you can connect with your audience

where you can connect with your audience

where you can connect with your audience and I think number one so point number

and I think number one so point number

and I think number one so point number one go where your audiences find out

one go where your audiences find out

one go where your audiences find out where your audience is and go there and

where your audience is and go there and

where your audience is and go there and you know could be Instagram could be

you know could be Instagram could be

you know could be Instagram could be Facebook could be Twitter and then what

Facebook could be Twitter and then what

Facebook could be Twitter and then what is the exceptional authentic content

is the exceptional authentic content

is the exceptional authentic content that you can server that speaks to the

that you can server that speaks to the

that you can server that speaks to the excitement of your product or service

excitement of your product or service

excitement of your product or service and then then I think you know our view

and then then I think you know our view

and then then I think you know our view of life is then it’s all about

of life is then it’s all about

of life is then it’s all about recruiting the volunteer army it’s all

recruiting the volunteer army it’s all

recruiting the volunteer army it’s all about excited people when they get hold

about excited people when they get hold

about excited people when they get hold of your product they tell all their

of your product they tell all their

of your product they tell all their friends you know Here I just I just saw

friends you know Here I just I just saw

friends you know Here I just I just saw a drone that takes video footage also

a drone that takes video footage also

a drone that takes video footage also awesome I called Lily check it out

awesome I called Lily check it out

awesome I called Lily check it out online check the YouTube and if you’re a

online check the YouTube and if you’re a

online check the YouTube and if you’re a skier or you you dance classes you can

skier or you you dance classes you can

skier or you you dance classes you can have a little drunk flying around above

have a little drunk flying around above

have a little drunk flying around above you watching all your moves is just all

you watching all your moves is just all

you watching all your moves is just all sorts got a 20 minute battery but there

sorts got a 20 minute battery but there

sorts got a 20 minute battery but there that is if the products half as good as

that is if the products half as good as

that is if the products half as good as YouTube video then it’s just going to

YouTube video then it’s just going to

YouTube video then it’s just going to blow away and it’s going to go viral and

blow away and it’s going to go viral and

blow away and it’s going to go viral and it’s going to create a community and the

it’s going to create a community and the

it’s going to create a community and the best what you do it is it’s almost like

best what you do it is it’s almost like

best what you do it is it’s almost like recruit one volunteer fanatic who is

recruit one volunteer fanatic who is

recruit one volunteer fanatic who is using your product and that person will

using your product and that person will

using your product and that person will give you a hundred and those hundred

give you a hundred and those hundred

give you a hundred and those hundred rupee do 10,000 there’s 10,000 media

rupee do 10,000 there’s 10,000 media

rupee do 10,000 there’s 10,000 media unbirth else because products that are

unbirth else because products that are

unbirth else because products that are also services they’re also it’s all

also services they’re also it’s all

also services they’re also it’s all about being referred by the viral

about being referred by the viral

about being referred by the viral economy I love it I just fly the drone

economy I love it I just fly the drone

economy I love it I just fly the drone that alpha-sensor built-in you know this

that alpha-sensor built-in you know this

that alpha-sensor built-in you know this other one will check it out earlier and

other one will check it out earlier and

other one will check it out earlier and about on YouTube

about on YouTube

about on YouTube have a crisis gesture but if you were

have a crisis gesture but if you were

have a crisis gesture but if you were mad ski out or you’re one of those

mad ski out or you’re one of those

mad ski out or you’re one of those concepts or something crazy like that

concepts or something crazy like that

concepts or something crazy like that then you would have just a ball and it

then you would have just a ball and it

then you would have just a ball and it kind of matches down it’s almost like a

kind of matches down it’s almost like a

kind of matches down it’s almost like a bird of prey comes back down when you

bird of prey comes back down when you

bird of prey comes back down when you want to call it that awesome right so

want to call it that awesome right so

want to call it that awesome right so here’s an opportunity to be visionary

here’s an opportunity to be visionary

here’s an opportunity to be visionary because the guys who are going to do it

because the guys who are going to do it

because the guys who are going to do it are the skiers are the surfers are the

are the skiers are the surfers are the

are the skiers are the surfers are the whoever like be the entrepreneur who’s

whoever like be the entrepreneur who’s

whoever like be the entrepreneur who’s walking down the street changing

walking down the street changing

walking down the street changing questions right like whatever your

questions right like whatever your

questions right like whatever your business is be the first to take this

business is be the first to take this

business is be the first to take this and applies to your issues that every

and applies to your issues that every

and applies to your issues that every skiers going to start doing it but

skiers going to start doing it but

skiers going to start doing it but nobody’s doing it in software so how can

nobody’s doing it in software so how can

nobody’s doing it in software so how can you be the software going to do it or

you be the software going to do it or

you be the software going to do it or how can you be a baseball player to do

how can you be a baseball player to do

how can you be a baseball player to do it right these are opportunities to

it right these are opportunities to

it right these are opportunities to leverage what’s being used in other

leverage what’s being used in other

leverage what’s being used in other industries and apply it to your business

industries and apply it to your business

industries and apply it to your business which may be a little more open on that

which may be a little more open on that

which may be a little more open on that as well I’m wondering this change right

as well I’m wondering this change right

as well I’m wondering this change right you remember the old madman message all

you remember the old madman message all

you remember the old madman message all around a madman metaphor around kind of

around a madman metaphor around kind of

around a madman metaphor around kind of advertising snips I think she’ll do seem

advertising snips I think she’ll do seem

advertising snips I think she’ll do seem feel dude and that was sort of the

feel dude and that was sort of the

feel dude and that was sort of the advertisers process the walls change

advertisers process the walls change

advertisers process the walls change again so it’s about do-si-do thick and

again so it’s about do-si-do thick and

again so it’s about do-si-do thick and there’s interview says to do feel think

there’s interview says to do feel think

there’s interview says to do feel think engage the conversation and it’s not a

engage the conversation and it’s not a

engage the conversation and it’s not a one gig with this stuff it’s all about

one gig with this stuff it’s all about

one gig with this stuff it’s all about the competition and then people will buy

the competition and then people will buy

the competition and then people will buy when they’re ready to buy but what it

when they’re ready to buy but what it

when they’re ready to buy but what it means is if you just start enough as an

means is if you just start enough as an

means is if you just start enough as an entrepreneur the first thing you’ve got

entrepreneur the first thing you’ve got

entrepreneur the first thing you’ve got to do is do and then feel think and also

to do is do and then feel think and also

to do is do and then feel think and also that the into the measurement around

that the into the measurement around

that the into the measurement around atletic saan on digital is so powerful

atletic saan on digital is so powerful

atletic saan on digital is so powerful if you’ve got it wrong you can do real

if you’ve got it wrong you can do real

if you’ve got it wrong you can do real quick course correction and you can kind

quick course correction and you can kind

quick course correction and you can kind of do the next campaign you treat the

of do the next campaign you treat the

of do the next campaign you treat the next day with a whole different

next day with a whole different

next day with a whole different sentiment to make sure you kind of get

sentiment to make sure you kind of get

sentiment to make sure you kind of get it right to find out what you want you

it right to find out what you want you

it right to find out what you want you know where the audience is and now it’s

know where the audience is and now it’s

know where the audience is and now it’s how do you get new audience sentiment

how do you get new audience sentiment

how do you get new audience sentiment and the audience frustration and express

and the audience frustration and express

and the audience frustration and express that in the way you’re going to sell

that in the way you’re going to sell

that in the way you’re going to sell your products and solution to well and

your products and solution to well and

your products and solution to well and so I do think the world’s changed again

so I do think the world’s changed again

so I do think the world’s changed again it’s no more kind of man my metaphor

it’s no more kind of man my metaphor

it’s no more kind of man my metaphor it’s all about do feel think engage the

it’s all about do feel think engage the

it’s all about do feel think engage the conversation you’ve got to be harder to

conversation you’ve got to be harder to

conversation you’ve got to be harder to conversation my view on it is I think as

conversation my view on it is I think as

conversation my view on it is I think as an entrepreneur you can’t do everything

an entrepreneur you can’t do everything

an entrepreneur you can’t do everything I think too many entrepreneurs try to do

I think too many entrepreneurs try to do

I think too many entrepreneurs try to do everything you you have accounts on all

everything you you have accounts on all

everything you you have accounts on all the social media platforms you trying to

the social media platforms you trying to

the social media platforms you trying to post as you were

post as you were

post as you were and as a result everything is mediocre

and as a result everything is mediocre

and as a result everything is mediocre because you also have a business to run

because you also have a business to run

because you also have a business to run and show you’re just posting boring

and show you’re just posting boring

and show you’re just posting boring stopped and because people say oh you

stopped and because people say oh you

stopped and because people say oh you need to be on Instagram so then you get

need to be on Instagram so then you get

need to be on Instagram so then you get on Instagram too and then you’re posting

on Instagram too and then you’re posting

on Instagram too and then you’re posting more boring stuff and nothing is working

more boring stuff and nothing is working

more boring stuff and nothing is working out for you I would say when the Stevens

out for you I would say when the Stevens

out for you I would say when the Stevens Point figure out where your audience is

Point figure out where your audience is

Point figure out where your audience is I would couple that with what are you

I would couple that with what are you

I would couple that with what are you great up being able to do like are you

great up being able to do like are you

great up being able to do like are you good on camera and can you make video

good on camera and can you make video

good on camera and can you make video are you great at taking pictures and

are you great at taking pictures and

are you great at taking pictures and kinks on the Instagram right are you

kinks on the Instagram right are you

kinks on the Instagram right are you great with words and can you write blog

great with words and can you write blog

great with words and can you write blog posts or LinkedIn post a little sweater

posts or LinkedIn post a little sweater

posts or LinkedIn post a little sweater to a couple where the audience is with

to a couple where the audience is with

to a couple where the audience is with something that you’re naturally good at

something that you’re naturally good at

something that you’re naturally good at and then can destroy and dominate then

and then can destroy and dominate then

and then can destroy and dominate then you don’t need to spend money right my

you don’t need to spend money right my

you don’t need to spend money right my youtube channel has 200,000 plus

youtube channel has 200,000 plus

youtube channel has 200,000 plus subscribers and 20 million plus views

subscribers and 20 million plus views

subscribers and 20 million plus views and I’ve spent zero on advertising

and I’ve spent zero on advertising

and I’ve spent zero on advertising because I pour my love into the work and

because I pour my love into the work and

because I pour my love into the work and because it’s good people want to share

because it’s good people want to share

because it’s good people want to share it and that should be the goal of your

it and that should be the goal of your

it and that should be the goal of your marketing whatever you post I don’t just

marketing whatever you post I don’t just

marketing whatever you post I don’t just spam stuff out there if you’re going to

spam stuff out there if you’re going to

spam stuff out there if you’re going to make an Instagram post be proud of it

make an Instagram post be proud of it

make an Instagram post be proud of it create something that you want to show

create something that you want to show

create something that you want to show your grandkids and say look with

your grandkids and say look with

your grandkids and say look with grandpa’s Evan made right grandpa will

grandpa’s Evan made right grandpa will

grandpa’s Evan made right grandpa will ever made right like you were proud of

ever made right like you were proud of

ever made right like you were proud of what you made and then people will see

what you made and then people will see

what you made and then people will see it and share it and then they become

it and share it and then they become

it and share it and then they become your army like Stephen said out they’re

your army like Stephen said out they’re

your army like Stephen said out they’re gonna go personal choice so yeah I think

gonna go personal choice so yeah I think

gonna go personal choice so yeah I think what you’ve done is awesome and it’s a

what you’ve done is awesome and it’s a

what you’ve done is awesome and it’s a huge respect sir yeah and you’re you’re

huge respect sir yeah and you’re you’re

huge respect sir yeah and you’re you’re a legend in the world of occurs and

a legend in the world of occurs and

a legend in the world of occurs and gaming as well you know I know I know

gaming as well you know I know I know

gaming as well you know I know I know you love it a nail oh it’s you a letter

you love it a nail oh it’s you a letter

you love it a nail oh it’s you a letter doubt it but one thing I’m massively

doubt it but one thing I’m massively

doubt it but one thing I’m massively respect also that you’ve done is the

respect also that you’ve done is the

respect also that you’ve done is the focus you apply to your message which is

focus you apply to your message which is

focus you apply to your message which is really compelling and easily kind of

really compelling and easily kind of

really compelling and easily kind of that the word believe the focus and

that the word believe the focus and

that the word believe the focus and relentless focus and consistency how do

relentless focus and consistency how do

relentless focus and consistency how do you value for the entrepreneurs out

you value for the entrepreneurs out

you value for the entrepreneurs out there kind of watching today the

there kind of watching today the

there kind of watching today the relevance of the focus and simplicity I

think one it’s super helpful for

think one it’s super helpful for yourself just it like believe is my

yourself just it like believe is my

yourself just it like believe is my guiding principle I believe everybody

guiding principle I believe everybody

guiding principle I believe everybody has one word that that guides them for

has one word that that guides them for

has one word that that guides them for just have to figure it out and I think

just have to figure it out and I think

just have to figure it out and I think too many people live by accident and are

too many people live by accident and are

too many people live by accident and are living by reacting to things in the

living by reacting to things in the

living by reacting to things in the external environment set of purposely

external environment set of purposely

external environment set of purposely setting forth to create a plan for

setting forth to create a plan for

setting forth to create a plan for themselves and as entrepreneurs this is

themselves and as entrepreneurs this is

themselves and as entrepreneurs this is something we can do right

something we can do right

something we can do right we’re breaking free of the box of

we’re breaking free of the box of

we’re breaking free of the box of typical world and we’re creating out the

typical world and we’re creating out the

typical world and we’re creating out the cream of everyone for ourselves and

cream of everyone for ourselves and

cream of everyone for ourselves and people around us and so it’s understand

people around us and so it’s understand

people around us and so it’s understand what you saying for helps me one with

what you saying for helps me one with

what you saying for helps me one with like making decisions like Jesus about

like making decisions like Jesus about

like making decisions like Jesus about believe or not if it’s not I’m not going

believe or not if it’s not I’m not going

believe or not if it’s not I’m not going to do it right ah you know I love

to do it right ah you know I love

to do it right ah you know I love working with you guys I love having

working with you guys I love having

working with you guys I love having these settings there’s a lot of

these settings there’s a lot of

these settings there’s a lot of companies that I don’t work with because

companies that I don’t work with because

companies that I don’t work with because you’re not about to leave because they

you’re not about to leave because they

you’re not about to leave because they don’t care about entrepreneurs really

don’t care about entrepreneurs really

don’t care about entrepreneurs really just want to sell product and so having

just want to sell product and so having

just want to sell product and so having that one word helps make a difference

that one word helps make a difference

that one word helps make a difference for me to say yes or no gym and also

for me to say yes or no gym and also

for me to say yes or no gym and also housekeeping motivate I have a big goal

housekeeping motivate I have a big goal

housekeeping motivate I have a big goal I want to have a billion entrepreneur’s

I want to have a billion entrepreneur’s

I want to have a billion entrepreneur’s you know part of what I do the things

you know part of what I do the things

you know part of what I do the things that I create I want it to be at scale

that I create I want it to be at scale

that I create I want it to be at scale you know I love helping one-on-one

you know I love helping one-on-one

you know I love helping one-on-one entrepreneurs it feeds my soul but I

entrepreneurs it feeds my soul but I

entrepreneurs it feeds my soul but I want to be able to have a huge impact

want to be able to have a huge impact

want to be able to have a huge impact and so making videos on YouTube right in

and so making videos on YouTube right in

and so making videos on YouTube right in my book doing speaking engagements

my book doing speaking engagements

my book doing speaking engagements you’re the things that have the

you’re the things that have the

you’re the things that have the potential of reach massive audience and

potential of reach massive audience and

potential of reach massive audience and have massive impact right more than just

have massive impact right more than just

have massive impact right more than just Denton universe right this is what I

Denton universe right this is what I

Denton universe right this is what I want to create and so I think having

want to create and so I think having

want to create and so I think having that clarity and focus helps as

that clarity and focus helps as

that clarity and focus helps as entrepreneurs because you’re doing too

entrepreneurs because you’re doing too

entrepreneurs because you’re doing too many things you’re everything from the

many things you’re everything from the

many things you’re everything from the CEO to the janitors you’re responsible

CEO to the janitors you’re responsible

CEO to the janitors you’re responsible for the marketing as well as product

for the marketing as well as product

for the marketing as well as product creation as well as customer service as

creation as well as customer service as

creation as well as customer service as well as cleaning up you know the shop

well as cleaning up you know the shop

well as cleaning up you know the shop and you know being able to focus on

and you know being able to focus on

and you know being able to focus on these things only helps so in terms of

these things only helps so in terms of

these things only helps so in terms of marketing again I will come back to you

marketing again I will come back to you

marketing again I will come back to you pick what you’re really good at

pick what you’re really good at

pick what you’re really good at naturally talented that combined with

naturally talented that combined with

naturally talented that combined with where your audiences and just focus on

where your audiences and just focus on

where your audiences and just focus on that and don’t get distracted by people

that and don’t get distracted by people

that and don’t get distracted by people telling you these should be on linkedin

telling you these should be on linkedin

telling you these should be on linkedin or you need to be on Instagram if that’s

or you need to be on Instagram if that’s

or you need to be on Instagram if that’s not where your audiences and what you’re

not where your audiences and what you’re

not where your audiences and what you’re not really good I um I mean I believe in

not really good I um I mean I believe in

not really good I um I mean I believe in believe it’s it’s everywhere it’s well

believe it’s it’s everywhere it’s well

believe it’s it’s everywhere it’s well the dosage of what I just looked again

the dosage of what I just looked again

the dosage of what I just looked again the level of spam in aneema to create

the level of spam in aneema to create

the level of spam in aneema to create this 20 billion a day say so it’s just

this 20 billion a day say so it’s just

this 20 billion a day say so it’s just no good to do whatever else is to it

no good to do whatever else is to it

no good to do whatever else is to it because no one reads this stuff you got

because no one reads this stuff you got

because no one reads this stuff you got a good where the audience is to Evans

a good where the audience is to Evans

a good where the audience is to Evans point find and really seeing to unlock

point find and really seeing to unlock

point find and really seeing to unlock their dreams in terms of the products

their dreams in terms of the products

their dreams in terms of the products and services and be part of that

and services and be part of that

and services and be part of that conversation and then the consistency of

conversation and then the consistency of

conversation and then the consistency of focus is so compelling and and you

focus is so compelling and and you

focus is so compelling and and you gained huge trust and I think

gained huge trust and I think

gained huge trust and I think says it always about authenticity it’s a

says it always about authenticity it’s a

says it always about authenticity it’s a really undervalued word but authenticity

really undervalued word but authenticity

really undervalued word but authenticity of everything and and that’s how you

of everything and and that’s how you

of everything and and that’s how you create this volunteer army of Raven

create this volunteer army of Raven

create this volunteer army of Raven fanatics who are your best salespeople

fanatics who are your best salespeople

fanatics who are your best salespeople that your fans and they believe in what

that your fans and they believe in what

that your fans and they believe in what you’re trying to do an HR change the

you’re trying to do an HR change the

you’re trying to do an HR change the world and they get excited about a

world and they get excited about a

world and they get excited about a fright and you know and I know when you

fright and you know and I know when you

fright and you know and I know when you get excited about something you see some

get excited about something you see some

get excited about something you see some really cool technology you tell me

really cool technology you tell me

really cool technology you tell me friends about it and literally you’ve

friends about it and literally you’ve

friends about it and literally you’ve told hundreds of people thousands of

told hundreds of people thousands of

told hundreds of people thousands of follows within seconds I’m so excited

follows within seconds I’m so excited

follows within seconds I’m so excited right now I’m getting hot I want I

right now I’m getting hot I want I

right now I’m getting hot I want I almost might take off my hoodie it’s too

almost might take off my hoodie it’s too

almost might take off my hoodie it’s too hot the energy is awesome in here a

”

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