been my passion
definitely have had the
opportunity to see a city like
monterrey go transforming during the
years go see how it is forming
this territory is becoming humanized and
is populating people that some
we were born here and some others are
people who come here looking for
study work opportunities like
some or many of you could
have maybe some other reason to
come to monterrey
the cities are the brand the city is
what we live in each
moment
I feel that a brand city is
the one with which you are going to live and you go
to travel and you will impregnate the others
people who come to your city and who
can begin to live the spirit
regiomontano in this case
and it’s good for me to have the
opportunity to get me to analyze and
study the success factors of how
different cities or territories because
after all, a city is not
simply more than a territory where
people live in the city are not the
buildings and the streets are the people
that here we live the cities are going
conforming with people with different
tastes with different hobbies and today
Today globalization and competition
for the best citizens is between
cities
really how we listen because there are
olympics in london in england goes to
have in tokyo japan
they just passed the rio de janeiro
one from Brazil
then we see how each city is going
looking to strengthen your brand and take it
to the world or make the world see nike
monterrey in particular as well as all
we know it has an industrial development
that overturned
remember that at the beginning of the century
twenty in that in 1902 monterrey has
a population approximately 100 thousand
people
right now we are close to five
millions and we truly see how the
city has gone on a growth
because because there are opportunities there
good universities the tendency every
more time is to live in cities
For this reason it is very important that
let’s understand what our
city and how is our participation
in that evolution of the city in which
we live where we aspire or what
we can do to improve
nowadays we have graphs or numbers
very interesting at the country level where we
show that the population as
basically he’s concentrating on
the cities
new lion is a new extreme case
lion is practically a stadium
City state
we have a great opportunity to
development in a large territory that
we have and that I hope we can take
many ideas to be permeating that way
of life that has been forged in the
Regiomontan spirit and how to go
permeating also and being an example for
the development of small
communities that we have our state and
as we are also an example for
many parts of the world
we have in not in monterrey
truly a talent factory
we have a universe
the extraordinary ones that export a
great amount of talent and a great
amount of talent also stays
here
but good that talent also takes
Mark our city
I have friends who were with me
in college and they came and they
they married here with some regiomontana they
they established and they became and up and
adapted the royal customs some
others return to their place of origin but
What I can tell you is that as
want
they take the mark of the city when
they could already live that is what it is
important
what is the challenge to the city is today in
day is truly having some
better living conditions and some
better conditions for people
live better and I think that’s the subject
that I’m passionate about that is how we
we must involve each and every one of
citizens in seeking that the
cities be a better place to
live and that we have a place within
all that great range of cities that
compete for the best talent and for
give a better opportunity to live
to enjoy and so they can grow
our children and our grandchildren
Monterrey has done a very good job
for many years
It is definitely a city that
has a very strong brand is a one
a city that has been carved with a
piece of jewelry where they have gone
articulating living in values way of
be attitudes customs how can we
call somewhere else the very
savers for not saying some other
phrase that we are known by all or
I just think that the same
territory has not been done
he also takes out
benefit of adversity all
you know there have been situations
historical challenges for the city to
through an element that is water
we have had strong floods that
the city has been reconsidered
to move the center of the city by
the floods we also have the
drought due to the scarcity of water that
It has also made us maintain a
culture of conservation and care
all that, the common practices that
we learned from grandparents what in
the institutions have been shaped
as values of how to conserve and
improve worker’s life
that is what he has truly done
monterrey
I see that Monterrey is like that piece
that has many parts carved and that
It needs the effort of all of us
to polish the winter mind that shine
the splendor that is monterrey
this is how they have also
transformed cities in other parts
of the world that have gone through challenges and that have
gone looking for ways to solve them
We have challenges and very transformations
interesting as those already many
know that is the case of the
transformation of bilbao a city
but industrial with a certain resemblance
much to Monterrey with industry very
pollutant with a laugh practically
that if you entered you are guaranteed a
Instant hair removal in which
lost all your skin to touch is
water but good come with ideas for
transform that city and convert a
most human city one more city
human who subscribed what is
basically what we should go back to
do in our city
the city is today the trend is
that are pushing to find spaces
meeting for people
where they can strengthen coexistence
today in the cities
we see that we have great challenges
as is the case of our city
in mobility
we have to solve
unfortunately the last 20 years
of 65 percent of the people who are
moved on public transport now it’s
only 30 percent because no
there is an adequate offer that is a
worthy and efficient option and has led to
that the city is disturbed and
see contaminated and why because we have
fallen into a trap that has been having
a true philosophy of having and we
we come out of being
monterrey went to my liking
a few decades ago where you saw the
visionary entrepreneur with
that desire to put the seal of what
is
the principles and values in a
city that simply starts looking
to grow and develop with a little
of that but good is not the first nor the
unique and what they did in Medellin
it’s precisely a city that
passionate to study all the model of
sergio fajardo and the effort of a
teacher a math teacher with
doctorate in mathematics that decides
get involved in public affairs
not just if you do not get into the
politics
I think that’s an example of a
transformation of a city that there
Gone strengthen its brand through
actions like these the public like
collective challenge
I am a fervent believer in that
Monterrey has all the possibilities
for
recover and strengthen what is the
understanding of that brand
I think that unfortunately sometimes
we put a lot of emphasis on the negative and
we do not truly see the jewel and the
beauty of nature gave us
because geographically
Well, I do want to tell you that there is no
many cities that have beauty and
that have the possibility of having
customs that are exportable
example the case of roast meat
I have friends who came here to
study and they went back to the improvement
campeche and organize meats and then
they see them as a good crazy is part of
what is the monterrey brand going for
there or when you are going to visit some
friend and you want to bring some memory
Well, maybe you bring him his eyebrow
olive are the glories or you bring them a
kid because that ‘s part of our
mark when we live on and
we transmit is when the city goes
strengthening one your your brand and those
actions are those that take us to
straight let’s now say that it is
happening or as well what is happening
in monterrey
in addition to the world situation and the
great changes that are taking place that
they are very interesting and I think that for
monterrey
we are in one in an area of
very big opportunity because because
political will
we have exercises where there is an encounter
of ai dialogue where the citizen and
starts to be part of grace mind not
I hope everyone here and I
would like to raise their hands who
participate in any association or in
some citizen movement does not give me
very much taste
I think they are the vast majority and I think that
that’s what really helps that
we can have a transformation and
we also have a private sector and
universities and world
this image is from last week ‘s
innovation event that was promoted to
that the extraordinary city with one in
one in a new room that
It is also a new icon for the
city and where we are truly
giving and confirming that this city like this
as all have the possibility of
make things happen
that is what Monterrey has
historically demonstrated what has
in times of war in times of
revolutions in times of droughts in
Times of attacks in times of
battles in difficult times but
well I am very happy that
events like the one we are living today
of opportunity to transmit all the
opportunities for that vibrant spirit
entrepreneur that we have in this city and
that historically has been a brand and
a reference at national and at a national level
world
then that talent those capabilities and
that perseverance that distinguish what
is the Monterrey values is where
we can truly see how a
group of great academic businessmen
citizens of all types of all
the social strata of all
places the different groups are
they joined for more than a year
thousands and thousands of hours to get a
new lion council project where
says gentlemen let’s make this
new lion and this monterrey the best
place to live
for all this and this ecosystem of
innovation
I truly dare to say already
propose that Monterrey is the capital of the
yes
Thank you
[Applause]
”
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