
so we’re working on building a better food system at blue apron and our vision
food system at blue apron and our vision
food system at blue apron and our vision for a food system extends from the farm
for a food system extends from the farm
for a food system extends from the farm all the way to the fork and we want this
all the way to the fork and we want this
all the way to the fork and we want this better food system to be built on a
better food system to be built on a
better food system to be built on a foundation of healthy soil cultivated
foundation of healthy soil cultivated
foundation of healthy soil cultivated through bio intensive production
through bio intensive production
through bio intensive production practices and facilitated by radical
practices and facilitated by radical
practices and facilitated by radical improvements in supply chain efficiency
improvements in supply chain efficiency
improvements in supply chain efficiency the gateway to all of these improvements
the gateway to all of these improvements
the gateway to all of these improvements is better planning with farmer partners
is better planning with farmer partners
is better planning with farmer partners this direct connection with the source
this direct connection with the source
this direct connection with the source of our food will enable the changes that
of our food will enable the changes that
of our food will enable the changes that we need to make to make our food system
we need to make to make our food system
we need to make to make our food system resilient the challenges that it faces
resilient the challenges that it faces
resilient the challenges that it faces those challenges are vast I have spent
those challenges are vast I have spent
those challenges are vast I have spent the last decade basically focused on
the last decade basically focused on
the last decade basically focused on those challenges prior to coming to blue
those challenges prior to coming to blue
those challenges prior to coming to blue apron we’re in an academic setting I was
apron we’re in an academic setting I was
apron we’re in an academic setting I was working on the grand challenge of
working on the grand challenge of
working on the grand challenge of nitrogen in agriculture so right now
nitrogen in agriculture so right now
nitrogen in agriculture so right now nitrogen is not supplied to agriculture
nitrogen is not supplied to agriculture
nitrogen is not supplied to agriculture in this systemic way called supported by
in this systemic way called supported by
in this systemic way called supported by bio intensive production practices
bio intensive production practices
bio intensive production practices instead the productivity of our current
instead the productivity of our current
instead the productivity of our current food system rests on synthetic nitrogen
food system rests on synthetic nitrogen
food system rests on synthetic nitrogen fertilizer which is produced in an
fertilizer which is produced in an
fertilizer which is produced in an incredibly energy intensive process
incredibly energy intensive process
incredibly energy intensive process fueled by natural gas and when it’s
fueled by natural gas and when it’s
fueled by natural gas and when it’s applied to farm fields results in
applied to farm fields results in
applied to farm fields results in emissions of nitrous oxide a greenhouse
emissions of nitrous oxide a greenhouse
emissions of nitrous oxide a greenhouse gas 300 times as potent as carbon
gas 300 times as potent as carbon
gas 300 times as potent as carbon dioxide this leads to greenhouse gas
dioxide this leads to greenhouse gas
dioxide this leads to greenhouse gas emissions that are need to be reduced by
emissions that are need to be reduced by
emissions that are need to be reduced by seventy to ninety percent by 2050
seventy to ninety percent by 2050
seventy to ninety percent by 2050 according to experts in order for our
according to experts in order for our
according to experts in order for our food system to be able to princess and
food system to be able to princess and
food system to be able to princess and not have levels of climate change that
not have levels of climate change that
not have levels of climate change that would be unmanageable our food system
would be unmanageable our food system
would be unmanageable our food system also is
also is
also is directly linked to unsustainable rates
directly linked to unsustainable rates
directly linked to unsustainable rates of biodiversity loss unsustainable water
of biodiversity loss unsustainable water
of biodiversity loss unsustainable water withdrawals especially with food
withdrawals especially with food
withdrawals especially with food production and arid regions and water
production and arid regions and water
production and arid regions and water pollution that results in undrinkable
pollution that results in undrinkable
pollution that results in undrinkable water that has very expensive water
water that has very expensive water
water that has very expensive water treatment costs so we need to address
treatment costs so we need to address
treatment costs so we need to address all of these problems we also need to
all of these problems we also need to
all of these problems we also need to improve the production increase the
improve the production increase the
improve the production increase the production productivity of our food
production productivity of our food
production productivity of our food system so that all of the new people
system so that all of the new people
system so that all of the new people that are going to be on the planet by
that are going to be on the planet by
that are going to be on the planet by 2050 have enough to eat and that that
2050 have enough to eat and that that
2050 have enough to eat and that that food production is not threatened by
food production is not threatened by
food production is not threatened by impending climate change so these
impending climate change so these
impending climate change so these systems need to be more resilient and
systems need to be more resilient and
systems need to be more resilient and more productive so relying on a single
more productive so relying on a single
more productive so relying on a single on externally provided inputs is not a
on externally provided inputs is not a
on externally provided inputs is not a way to provide this type of resilient
way to provide this type of resilient
way to provide this type of resilient structure instead we need to work on
structure instead we need to work on
structure instead we need to work on building the soil so that the soil can
building the soil so that the soil can
building the soil so that the soil can feed the plants and during the
feed the plants and during the
feed the plants and during the production of crops we’re also working
production of crops we’re also working
production of crops we’re also working on producing soil help this is a cover
on producing soil help this is a cover
on producing soil help this is a cover crop that’s going to support the
crop that’s going to support the
crop that’s going to support the productivity not only of these eggplants
productivity not only of these eggplants
productivity not only of these eggplants but of the subsequent crop and we need
but of the subsequent crop and we need
but of the subsequent crop and we need to make sure that that food is actually
to make sure that that food is actually
to make sure that that food is actually getting to eaters and that’s where blue
getting to eaters and that’s where blue
getting to eaters and that’s where blue a friend comes in blue apron has a means
a friend comes in blue apron has a means
a friend comes in blue apron has a means of achieving this balance between
of achieving this balance between
of achieving this balance between productivity and all the other
productivity and all the other
productivity and all the other environmental services that we need our
environmental services that we need our
environmental services that we need our food systems to provide and our means of
food systems to provide and our means of
food systems to provide and our means of doing that is this structure so we want
doing that is this structure so we want
doing that is this structure so we want to build strong food systems those
to build strong food systems those
to build strong food systems those systems are built on healthy soil and
systems are built on healthy soil and
systems are built on healthy soil and that soil is going to support the
that soil is going to support the
that soil is going to support the productivity of the whole system rather
productivity of the whole system rather
productivity of the whole system rather than relying on an external input to
than relying on an external input to
than relying on an external input to provide that the system’s productivity
provide that the system’s productivity
provide that the system’s productivity is also going to be supported by
is also going to be supported by
is also going to be supported by biodiversity within the system we want
biodiversity within the system we want
biodiversity within the system we want to diverse crops and we want to manage
to diverse crops and we want to manage
to diverse crops and we want to manage the pests that might emerge in those
the pests that might emerge in those
the pests that might emerge in those systems through the diversity of
systems through the diversity of
systems through the diversity of surrounding landscapes thereby reducing
surrounding landscapes thereby reducing
surrounding landscapes thereby reducing the toxicity of the food supply that
the toxicity of the food supply that
the toxicity of the food supply that we’re eating
we’re eating
we’re eating and we need to do all of this in a way
and we need to do all of this in a way
and we need to do all of this in a way that is more energy and water efficient
that is more energy and water efficient
that is more energy and water efficient than the current status quo so why are
than the current status quo so why are
than the current status quo so why are we getting into this so this is a
we getting into this so this is a
we getting into this so this is a situation that brought me to blue apron
situation that brought me to blue apron
situation that brought me to blue apron this was blue aprons demand we wanted
this was blue aprons demand we wanted
this was blue aprons demand we wanted unique specialty varieties of produce to
unique specialty varieties of produce to
unique specialty varieties of produce to engage our customers and provide the
engage our customers and provide the
engage our customers and provide the excitement that they need to stay
excitement that they need to stay
excitement that they need to stay engaged with their food system and this
engaged with their food system and this
engaged with their food system and this was the available supply so blue apron
was the available supply so blue apron
was the available supply so blue apron needed to go out to the farmers and
needed to go out to the farmers and
needed to go out to the farmers and create a supply that was equivalent to
create a supply that was equivalent to
create a supply that was equivalent to demand so we engage with growers all
demand so we engage with growers all
demand so we engage with growers all across the country and said we have
across the country and said we have
across the country and said we have these target crops that we need to
these target crops that we need to
these target crops that we need to supply in volumes that will meet our
supply in volumes that will meet our
supply in volumes that will meet our customers demands what is your regional
customers demands what is your regional
customers demands what is your regional you know production potential how can
you know production potential how can
you know production potential how can you help us meet this man how can we
you help us meet this man how can we
you help us meet this man how can we work together and so we developed plans
work together and so we developed plans
work together and so we developed plans that cobble together the capacity of
that cobble together the capacity of
that cobble together the capacity of growers all over the country to supply
growers all over the country to supply
growers all over the country to supply our entire national demand we went back
our entire national demand we went back
our entire national demand we went back to the farmers and supported them from
to the farmers and supported them from
to the farmers and supported them from the planting of the crop to the
the planting of the crop to the
the planting of the crop to the harvesting and delivery of that crop
harvesting and delivery of that crop
harvesting and delivery of that crop through guidance that allowed them to
through guidance that allowed them to
through guidance that allowed them to hit our target menus our chefs supported
hit our target menus our chefs supported
hit our target menus our chefs supported this process by planning menus around
this process by planning menus around
this process by planning menus around these crops that we had already planned
these crops that we had already planned
these crops that we had already planned with farmers and we are monitoring crop
with farmers and we are monitoring crop
with farmers and we are monitoring crop progress to ensure that those crops are
progress to ensure that those crops are
progress to ensure that those crops are ready when we need them so what this
ready when we need them so what this
ready when we need them so what this worked out to support was a system where
worked out to support was a system where
worked out to support was a system where we have growers going directly to blue
we have growers going directly to blue
we have growers going directly to blue apron going directly to eaters and so
apron going directly to eaters and so
apron going directly to eaters and so this is an increase in supply chain
this is an increase in supply chain
this is an increase in supply chain efficiency no longer do you have to go
efficiency no longer do you have to go
efficiency no longer do you have to go from the grower um to a distributor to a
from the grower um to a distributor to a
from the grower um to a distributor to a grocery store to then maybe go to an
grocery store to then maybe go to an
grocery store to then maybe go to an eater where along that way you’re losing
eater where along that way you’re losing
eater where along that way you’re losing all sorts of healthy food so
all sorts of healthy food so
all sorts of healthy food so instead we go directly to the farms and
instead we go directly to the farms and
instead we go directly to the farms and all of those farms produce not one of
all of those farms produce not one of
all of those farms produce not one of them could have produced our demand for
them could have produced our demand for
them could have produced our demand for eggplants but together we engage 16
eggplants but together we engage 16
eggplants but together we engage 16 different farms that were able to
different farms that were able to
different farms that were able to produce our supply but it didn’t come
produce our supply but it didn’t come
produce our supply but it didn’t come off without a hitch we have an
off without a hitch we have an
off without a hitch we have an increasingly challenged food production
increasingly challenged food production
increasingly challenged food production system and one of those big challenges
system and one of those big challenges
system and one of those big challenges is climate change so our growers in
is climate change so our growers in
is climate change so our growers in California this year had this great plan
California this year had this great plan
California this year had this great plan about all of the eggplants that they
about all of the eggplants that they
about all of the eggplants that they were going to grow for us and then we
were going to grow for us and then we
were going to grow for us and then we had temperatures that were over a
had temperatures that were over a
had temperatures that were over a hundred degrees for more than five days
hundred degrees for more than five days
hundred degrees for more than five days in a row that meant that the blossoms on
in a row that meant that the blossoms on
in a row that meant that the blossoms on the eggplants in California were
the eggplants in California were
the eggplants in California were literally burned and could not set fruit
literally burned and could not set fruit
literally burned and could not set fruit so those growers were not able to supply
so those growers were not able to supply
so those growers were not able to supply the plans volumes but they were not the
the plans volumes but they were not the
the plans volumes but they were not the only growers in our supply chain we had
only growers in our supply chain we had
only growers in our supply chain we had engaged 16 different farms across the
engaged 16 different farms across the
engaged 16 different farms across the country so we were able to shift and
country so we were able to shift and
country so we were able to shift and while these growers were having excess
while these growers were having excess
while these growers were having excess stress to their crops our growers in
stress to their crops our growers in
stress to their crops our growers in Pennsylvania we’re having an excellent
Pennsylvania we’re having an excellent
Pennsylvania we’re having an excellent growing season and had more than the
growing season and had more than the
growing season and had more than the productivity that we had planned for so
productivity that we had planned for so
productivity that we had planned for so through this diversity we were able to
through this diversity we were able to
through this diversity we were able to still have the supply that we needed
still have the supply that we needed
still have the supply that we needed with one balancing out the other this is
with one balancing out the other this is
with one balancing out the other this is also i’m shifting our focus in the
also i’m shifting our focus in the
also i’m shifting our focus in the future to do more to plan for this where
future to do more to plan for this where
future to do more to plan for this where we have one region compensating for
we have one region compensating for
we have one region compensating for another region to add this resilience to
another region to add this resilience to
another region to add this resilience to our food system so with each grower we
our food system so with each grower we
our food system so with each grower we analyze their climate and we see okay
analyze their climate and we see okay
analyze their climate and we see okay when is your peak season you have to
when is your peak season you have to
when is your peak season you have to peak seasons is one more reliable than
peak seasons is one more reliable than
peak seasons is one more reliable than the other is this one too short for us
the other is this one too short for us
the other is this one too short for us to really work with and when is it that
to really work with and when is it that
to really work with and when is it that we’re going to get this heat that is
we’re going to get this heat that is
we’re going to get this heat that is becoming increasingly frequent and
becoming increasingly frequent and
becoming increasingly frequent and extreme that we just can’t deal with for
extreme that we just can’t deal with for
extreme that we just can’t deal with for each crop so we’re providing this type
each crop so we’re providing this type
each crop so we’re providing this type of guidance to our growers to make them
of guidance to our growers to make them
of guidance to our growers to make them stronger to in turn make the whole foods
stronger to in turn make the whole foods
stronger to in turn make the whole foods some stronger this also extends to
some stronger this also extends to
some stronger this also extends to assist to system services other than
assist to system services other than
assist to system services other than crop yield we want our farms to not just
crop yield we want our farms to not just
crop yield we want our farms to not just provide good food we want them to be
provide good food we want them to be
provide good food we want them to be good neighbors and to provide for good
good neighbors and to provide for good
good neighbors and to provide for good drinking water and healthy soil this is
drinking water and healthy soil this is
drinking water and healthy soil this is not a sign of healthy soil this is a
not a sign of healthy soil this is a
not a sign of healthy soil this is a sign of too much phosphorus running off
sign of too much phosphorus running off
sign of too much phosphorus running off of farmed fields so we wanted to engage
of farmed fields so we wanted to engage
of farmed fields so we wanted to engage with our growers we’re already making
with our growers we’re already making
with our growers we’re already making plans with them it makes sense to talk
plans with them it makes sense to talk
plans with them it makes sense to talk about more than food so that we can
about more than food so that we can
about more than food so that we can provide the visibility to our customers
provide the visibility to our customers
provide the visibility to our customers that our supply chain really is indeed
that our supply chain really is indeed
that our supply chain really is indeed contributing to a healthier planet so we
contributing to a healthier planet so we
contributing to a healthier planet so we went out to 41 of our farm our farms
went out to 41 of our farm our farms
went out to 41 of our farm our farms that we partner with this year and we
that we partner with this year and we
that we partner with this year and we provided comprehensive soil health
provided comprehensive soil health
provided comprehensive soil health testing which among many things assesses
testing which among many things assesses
testing which among many things assesses levels of nutrients in the soil to see
levels of nutrients in the soil to see
levels of nutrients in the soil to see whether they have an excessive
whether they have an excessive
whether they have an excessive phosphorus problem we are then able to
phosphorus problem we are then able to
phosphorus problem we are then able to provide them with guidance of production
provide them with guidance of production
provide them with guidance of production practices that they can adopt to
practices that they can adopt to
practices that they can adopt to mitigate that phosphorus problem and
mitigate that phosphorus problem and
mitigate that phosphorus problem and ensure that that phosphorus is not
ensure that that phosphorus is not
ensure that that phosphorus is not winding up in our drinking water we also
winding up in our drinking water we also
winding up in our drinking water we also through this direct engagement with
through this direct engagement with
through this direct engagement with growers learn about what their biggest
growers learn about what their biggest
growers learn about what their biggest problems are when we’re talking about
problems are when we’re talking about
problems are when we’re talking about okay what do you feel comfortable
okay what do you feel comfortable
okay what do you feel comfortable committing to in terms of volume they
committing to in terms of volume they
committing to in terms of volume they can say well in a good year you know I
can say well in a good year you know I
can say well in a good year you know I can do this but sometimes they’re like
can do this but sometimes they’re like
can do this but sometimes they’re like well if I have an outbreak of this or
well if I have an outbreak of this or
well if I have an outbreak of this or that I’m not going to be able to provide
that I’m not going to be able to provide
that I’m not going to be able to provide the supply that we’re talking about so
the supply that we’re talking about so
the supply that we’re talking about so we talked about what their biggest pest
we talked about what their biggest pest
we talked about what their biggest pest problems are for eggplant it’s flea
problems are for eggplant it’s flea
problems are for eggplant it’s flea beetles and Colorado potato beetles so I
beetles and Colorado potato beetles so I
beetles and Colorado potato beetles so I went out after engaging with our growers
went out after engaging with our growers
went out after engaging with our growers on their plans and talked with a
on their plans and talked with a
on their plans and talked with a researcher at the University of Maryland
researcher at the University of Maryland
researcher at the University of Maryland who is an entomologist that studies
who is an entomologist that studies
who is an entomologist that studies these pests and said we want to provide
these pests and said we want to provide
these pests and said we want to provide a healthy pesticide free food supply for
a healthy pesticide free food supply for
a healthy pesticide free food supply for our customers and our growers are having
our customers and our growers are having
our customers and our growers are having problems with these two pests I see that
problems with these two pests I see that
problems with these two pests I see that you have done work on this can you tell
you have done work on this can you tell
you have done work on this can you tell me about a system that might help
me about a system that might help
me about a system that might help our growers still achieve productivity
our growers still achieve productivity
our growers still achieve productivity without so many insecticide inputs and
without so many insecticide inputs and
without so many insecticide inputs and he shared information on this crimson
he shared information on this crimson
he shared information on this crimson clover based production system where
clover based production system where
clover based production system where crimson clover is cultivated alongside
crimson clover is cultivated alongside
crimson clover is cultivated alongside eggplant and acts as a living mulch it
eggplant and acts as a living mulch it
eggplant and acts as a living mulch it also provides habitat for the Predators
also provides habitat for the Predators
also provides habitat for the Predators of the Colorado potato beetle and the
of the Colorado potato beetle and the
of the Colorado potato beetle and the flea beetles managing the Colorado
flea beetles managing the Colorado
flea beetles managing the Colorado potato beetles at levels that were lower
potato beetles at levels that were lower
potato beetles at levels that were lower than even the treatment that it received
than even the treatment that it received
than even the treatment that it received insecticide so these two treatments with
insecticide so these two treatments with
insecticide so these two treatments with and without it insecticide were the ones
and without it insecticide were the ones
and without it insecticide were the ones that had the crimson clover and you can
that had the crimson clover and you can
that had the crimson clover and you can see that they did even better than
see that they did even better than
see that they did even better than traditional insecticide so this is
traditional insecticide so this is
traditional insecticide so this is productivity through systems not through
productivity through systems not through
productivity through systems not through inputs and so it’s through these
inputs and so it’s through these
inputs and so it’s through these partnerships with farmers that we can
partnerships with farmers that we can
partnerships with farmers that we can make our food system better it’s not a
make our food system better it’s not a
make our food system better it’s not a one-way dialogue that says this is what
one-way dialogue that says this is what
one-way dialogue that says this is what you need to do to do better it’s us
you need to do to do better it’s us
you need to do to do better it’s us being better listeners and understanding
being better listeners and understanding
being better listeners and understanding what are the challenges that you’re
what are the challenges that you’re
what are the challenges that you’re facing on your farm and how and we as
facing on your farm and how and we as
facing on your farm and how and we as eaters support you to make the better
eaters support you to make the better
eaters support you to make the better production practices so I think through
production practices so I think through
production practices so I think through this this diet this theme of dialogue
this this diet this theme of dialogue
this this diet this theme of dialogue extends beyond the food system and can
extends beyond the food system and can
extends beyond the food system and can provide a way for us to tackle many of
provide a way for us to tackle many of
provide a way for us to tackle many of the challenges that we are facing thank
”
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