I do not know if someone in this room has
some dream to fulfill
I do not know if this one ever comes out
we have had ideas to change for
improve our organizations and we do not
We dare we dared to put in
practice even count them
I do not know if any of us
here we have ever felt
moved by some social injustice and
have we ever said if I could be
an Australian writer who was told
for many years to help people
in his last days he said he is
incredible the increase in lucidity that
occurs when we are in front of
our own mortality and she of a
systematically asked these
people if they would do something different in
their lives if they had the opportunity to
live them again and practically the
Most said
I wish I had risked more hopefully
I would have persecuted more my dreams is
true that pursuing dreams implies
risks and that these risks are
threatened by the pores fears and they look
accented and right now there are two
factors that increase these fears
the first is the speed that everything
changes faster faster
we have a permanent feeling of
be missing the train of not being at
day
the second is the uncertainty factor
uncertainty probably no
there have not been historical periods with
more factors of uncertainty and risks
at the same time multilateral
populisms there are no borders
the planet degrades concentration of
the growing wealth people who are
make off our coasts and not
we know very well what to do
the question is if we are not in a
historical moment where it is more
necessary to imagine the future and if not
we are in a moment where they are more
necessary positive initiatives that
believe in a better world a more world
human and the next minute
I would like to tell a dream a dream
impossible do not heal him imagine with me
last Saturday of November of each
year
the next day the fray of thousands of
artists and cultural entities acting
jointly amateurs and professionals
public and private here and there
from one side and another in hundreds of
cities
all united under the idea that the
culture is not important culture is
essential of our lives
culture is what makes us a society
what develops us what we
vertebra
what makes us more human what we
makes you have a lot more empathy with the
needs of others
imagine all these people acting and
generating the greatest mobilization
cultural of a global nature
all together causing a
unprecedented mobilization and in addition
with social impact or rather with
double social impact because culture
for the fact of existing to be of being
already generates social impact but in this
case in this global festival imagine
that each event was in support of a
social project chosen by the own
artists contributing three things first
recognition through blogs or what
second dissemination of your message and what
third additional financing that in
place to lower the price to
increase consumption let’s dedicate part
of value what artists and
cultural entities decide a
social project of your choice and
relying on a massive response from the
society in a day in which we can
win all can the artists can
win the cultural entities the
social projects and society itself
that dream is called saturday fer a day
to change the world through art
the culture and that dream started in
New York makes approximately three
years was giving a series of
concerts with micro coral sant
antoni de olábarri for new york and
we had the opportunity to parade through
the fifth avenue in columbus day
imagine with a bus day the avenue more
powerful of the most powerful city in the
world
flanked by large brands
corporations and in the center of the
avenue
a chorus of popular humble people with their
songs with their culture being
protagonists
That’s where it started to be born
saturday
on that trip you will probably receive one
of the most exciting messages and more
disturbing of my whole life
the message said honey I broke water
do not worry
I’m fine when I arrived we will be three
that we put in the situation generates
General anguish please generate
feeling of not being where it should be
and to miss something fundamental essential
the life a person
also that childbirth in a risky delivery
the hours happened and nobody told me
nothing that everything was fine two hours four
hours six hours 10 hours 12 hours
I managed to lift the flight and
I felt misplaced I felt alone
I felt lost in New York a city
with so many millions of people during
the flight and when I was entering the
plane received two messages one that
he said they already take to operating room
immediately will be born and another that said by
please disconnected their phones
bush that trip was one of the biggest
emotional sox of life I had the
lucky to meet the purser
that was an angel and once we caught
and at altitude
took me to the drivers cabin and
from there I could call by phone
there I found out that he was born
child and that my wife is well what
we celebrated was a very funny thing
very beautiful the passage was aware of
the situation was uncorked bottles
of champagne
it was a really fun time
exciting and when the
celebrations I sat down to see a
bottle of champagne that I had
gifted listening to music to feel peace
and to think and that’s where I decided that
someday he could leave actor knew
that also the bottle of champagne
would influence and that day came to the end of
a few months I said let’s start up
that tower imagine the blank sheet the
first day
the first call forbidden that
we want day to change the world to
through culture well and many people
It is very interesting
the calls started not to be
answered the meetings that lasted
less and the noes were difficult to
to digest
It was complicated until I received a message
from an organization that said
dear sir variety our
organization is positioned in
activities related to
innovation and with intelligence
culture does not fit within our
sponsorships with what after each
you did not have to make stronger
I remember that you have not heard one by one
and again the suite of the impossible
fernando velázquez we look at the sky
clench your fists and say come now
yes to the next
it is important to have faith and vision
ideas it is important to have the support of the
people nearby and it is important to know
also that every time you’re not hardening
your idea that you are doing better
and something really key happened for the
project success
and is that the next four months
young three of them deusto
business
jul they approached me and told me jordi
I want to work on this says mother
mine
I remember one of the cases that I said look
go to your house and do it with your things and
within a month he wants to continue
working on this you tell me albums
Nailed wine said I want to work in
this with which he had four
young people who wanted the idea and who
they were willing to sacrifice a
certain type of career to do
this reality
how could I not believe and I started
work as a team we already had the idea
we have the support of the people who
we wanted
we had the team and the talent
we only needed to be a
company a scorecard and for
avoid and productivity is what we did
It was like a little campaign and the rule is
that every time the little bell rang
we have good news
we started walking and the campaign was
sounding more and more 18 golds were added
in bilbao a literary festival was added
Murcia joined theaters began to
call us from all over Spain different types
of associations and organizations
some artists like rosana like fran
Perea like Ferdinand Velázquez himself
and that seemed to work with what
what we saw that made sense and
We decided to continue to start living
exciting moments antonio garrigues
he knew the project we had opportunity
to come forward and supported us from
that day I was going to Barcelona in
a trip and receive an email
electronic by alex salmond closeup
Minister of Scotland
I thought it was a team joke that
was the former prime minister of Scotland
send us an email
saying that he supported the project
probably the most
exciting was when a father father
of a girl called us and told me my
daughter known character was going to participate
and what he’s going to do is going to prepare a
concert for your cousins is thinking
Repertoire about 20 minutes
that day they will go well and we went to
home not having football not having
playstation not always
and then the cap will go on and what
I took out leads to think who gives it
what to do is author of that is the
philosophy we are telling the
girl that what she is doing is not
accessory is not superfluous is not a partner
essential we are educating their cousins
in assessing what you are doing this
girl and we are also transforming
in price and we are also cultivating
the generosity of that girl who goes to
think who you can give that
moment we were excited
We have been working for 15 days
been the second edition of saturday
there were about 375 events in 75 cities
several countries between 7,500 and two thousand
artists 100 thousand attendees and we estimate
a generation of funds for projects
social costs exceeding 10,000 euros
we do not know if fer saturates and makes sense
we do not know if he will succeed
that society will have to say what
that we do know that the model works
the qualities of very small successes
but we are working with a lot
illusion the edition of 2017 that is
so we will arrive
what we have clear is that this
project has taught us a very thing
important that will accompany us to
team working all of life and that is
the ability to dream and the courage to
make your dreams come true and it’s going to be
a competitive advantage of companies
and of people in the 21st century
both the ability to dream and
the ability to imagine a
matrix a is a consultant who does not talk about
matrices lack something
On the one hand we have the sleeping
those people who by inertia or by
routine have lost or have that
ability to dream you have to wake up
we have to make them think that
feel that they imagine unless some
day is too late and the day that
it’s too late
they’re not going to choose them they probably
be unpredictable
we also have the potentials that
those people have the ability to
dream but do not dare we have them
to listen and listen for two
minutes as if they were going to be right
because many of the many things of the
innovations that surround us today were
completely impossible ten years ago
I am everyday they are everyday they are
part of our life
the third quadrant is the quadrant of
those people who are
disoriented what we have to do
is to guide them have the most important thing is
which is the risk capacity maple the
one step capacity but does not know very
well to where many of our
young generation x creation and
they are in this quadrant they know what
he wants to do something but he does not know very well
that we do not blame them because we
the 20 years were not clear to us either
we wanted to do because we’re going to think
which is easier to know now and for
last we have the quadrant of the
people and organizations that dream and
He has the courage to make his dreams come true
reality what we have to do is
identify what is to support them is to give them
autonomy and learn with them me
like to finish without asking for a thing
linking with the questions of principle
probably all of us who are
here we have dreams to fulfill all
we have also had an idea for
improve our organization and
we know people who have them and I’m
sure we have all felt
moved to once per hour at a time
social injustice what I would ask them is
that we do not lose the opportunity is that
let’s take advantage of that gift of imagining
future and we have the courage to do it
reality
if we are asleep wake up if we have
the ability to make the step nor bad
if we are of the people and
organizations that we can we have the
health education and culture
possibility of changing the world that does not
let’s miss the opportunity
many thanks
behind the network
”
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