in 2013 get a coffee for me
it meant exactly this take
a coffee in the bar I sat down I knew that the
coffee ran through hundreds of
thousands of kilometers and ended up in the
my cup in 2013
the life of coffee ended up in the cup
all this though as long as I do not have
changed my point of view on what
it means seriously taking a coffee
at the bar change the point of view is not
one thing we choose not me
awake one day and I say change my today
point of view
no, unfortunately it does not happen so I think
that change the point of view is a bit
just falling in love happens to us
without being able to choose it and I am
in love with mine the new point of
view on what it means to take a
coffee at the bar
I will tell you here today in Genoa at the ted
as thanks to ted I discovered that one
line can become a circle is
what is a problem can become
a solution in 2013 is an architect
he was graduating in architecture and
during research for my thesis
I stumbled upon this fantastic tea
talk held by the third height loan of
london by michael paul in an architect
designer michael palin talked about
biomimetic of how to use the
nature to design architectures for
designing objects to design works
engineering in a sustainable manner and
in a natural biomimetic way it is one
difficult word which means copy e
paste from the nature of course us
we know perfectly that nature there
he gave a thousand and a thousand freaks
examples and still gives us examples on
how to design in a sustainable manner and
in a rational way
an example of all you know why i
fast trains have that snout engineers
they discovered that the kingfisher
that is a bird uses its beak
the ninth fantastic way and practice him
wait on the branch the fish as soon as he sees it
an impressive speed is slung
arrives in the water and does not emit a single
sketch what the engineers thought
because we do not use this snout on
our super-fast trains result trains
faster they consume less and when
they belong to the very high gallery
speeds use much less energy
obviously we can well imagine that
the examples that nature gives us for
design in a sustainable way are
many
michael palin in fact makes us so many
other examples in this the talk that you
I also recommend to see but the thing that
makes me stand up from the chair in 2013 is a
very little intervention that michael
he takes into consideration he speaks to us
in fact to be able to use not only the
forms of nature but also e
especially the natural processes that
allow all actors to live
in harmony with each other like
a forest basically he speaks
of blue economy repairs development
Economics of circular economy the economy
Circular is nothing but copying
from nature the processes and bring them into the
our reality and he spoke
basically to create companies of
create businesses to create new posts of
work that copied as much as i
natural processes
obviously think that nature could
inspire the design of new places
of work to create new jobs was
absurd
at that point I had to know more
I had to understand how it was possible
be able to bring nature into processes
anthropics in human processes like that
precisely of the creation of work e
economy
internet has run its course
I had to know any pose on this one
Circular economy fortunately
we have internet and typing on a
any search engine
I became aware of this
circular economy the circular economy
there is a real circular economy now
we live in a context of economy and
linear where we extract something
we transform and throw it into a landfill
the circular economy instead tells us that
the outputs of a process can
become the inputs of another process
productive in a virtuous way
the example that I who made me
really crazy is that of a
restaurant
this restaurant has chosen to
use 90 percent of his gods
his materials using cardboard paper
or cellulose in this always the dishes
at the end of the day the restaurant
do not throw away the remains of cardboard and paper
cellulose in the wet o
the undifferentiated seas yields to
an entire handling that uses it
for horses like litter the horses
they sleep even if they say they sleep in
practice vary the need of the
litter at the end of the process in fact
when the horses used these
letters rather than throwing bedding
used
they are sold to a plant of
composting where earthworms using
the letters to produce compost
from the very high nutritional value for
the lupus plants of the earthworm compost
of earthworm and ferrari of compost e
the compost with the highest added value
once the compost has been
produced the worms access do not come
disposed of but are sold to a
plant that breeds sturgeon sturgeon
yields to the caviar that is sold to
restaurant that serves it neither on the dishes
of paper that are then given to the
riding and so on
in practice, what was Paul was
paper that was cardboard becomes caviar
something worthless what it was
considered a difference becomes something
from a very high added value there
we all realize that an idea of
gender and conceive the economy as
circular economy can open us a
of infinite solutions just think
that the paper has become caviar but
I had to know more and the internet
once again it has run its course
typing economy again
circular on any engine of
research you will realize that there are
dozens of start up companies
of people who have made the economy
circulate your point of view
they understood that linear economy
in which now we unfortunately
we survive is now a system
obsolete
it must be changed in favor
circular economy
now the problem was the only one I wanted
enter this circular economy for
me was the only real way of conceiving
an economic system
the circular economy, however, did not have
the restaurant and a riding school do not
I cultivated the worms had no sturgeons
so I needed a case study
that was close to my reality e
thanks to the internet
once again the internet I came to
knowledge of a fantastic example of
circular economy in 1990 on
professor shooting chang
a university of hong kong
mycologist and internationally renowned was
studying how to use substrates
alternatives for the cultivation of
edible mushrooms
to date the mushrooms are cultivated with the
straw or with the manure and professor
shooting chang found that others
substrates could be used e
the best was the coffee grounds in
practice shooting chang has shown that
from the coffee the mushrooms are made the image
of the professor with this coffee that
comes out of his brain and with the fumes that
they come out on the other side in me
completely invaded I do not know if you have
understood but I come from the province of
naples tower of greek coffee not
there are no mushrooms, so I have
thought this is my case study
so what I did
I studied the mushrooms the professor
shooting chang explained how
it works the life of the mushroom is
first of all what we call
mushroom is nothing but the body
fruitful what we eat is the
final part of the mushroom process
what we instead of me that the
true mushroom and the mycelium that a root
that is under the ground
but I needed others
information and therefore the internet
once again he gave me a hand
internet in this story will be there
always as he sees well seen and the internet is
the key to reading this my new one
point of view of change that I
I’m carrying on thanks to the internet I have
discovered that cultivating mushrooms from the
coffee grounds were possible they were
already doing other start ups
other countries so in practice I had
the case studies the reality of Naples of
Greek’s tower
I just had to combine them inside the
my garage because obviously it’s not there
start up without a garage
then on September 19, 2013
a date dear to the Neapolitan saints
gennaro I start my garage mine
experimentation when from the bar of mine
claudio friend I’m going to take for the
first time the coffee grounds
everyone obviously laughed at this mine
choice
the unesco at the bottom of mycelium with the seed of the
mushroom close a box and after
four weeks we have this these
these are edible fresh mushrooms
grown from the bottom of coffee do not know
of coffee is obviously the
particularity even for 100 grams of
product
we have 8.1 grams of protein salts
minerals and their statin lovastatin
they are real natural medicines
in practice they manage to lower the
blood pressure and reduce the
assimilation of bad cholesterol
inside our arteries
so basically I’m in a garage since
bottom of coffee and the mushroom I had created
a real laboratory when you
realize that mushrooms can
convert something worthless
nutritional as the coffee grounds e
make it become lovastatin ti proteins
realize that your point of view
about mushrooms changes because I saw i
funds from that day as real and
own biological machines that succeed
with a fraction of the energy needed
to produce other types of proteins like
animal proteins or other proteins
vegetables the mushrooms use precisely
really very little energy
the problem obviously was this that me
I imagined an industry formed by
producers of mushrooms from the bottom of coffee
and I thought it’s not possible for me
I’m the only one in Italy that was crazy
for this type of procedure and then
Internet
once again it has run its course
I discovered that in Italy there is a whole
movement of people who are part
of the zero waste strategy they think
who are convinced and demonstrate that
the circular economy is not just one
choice but it is the only choice is one
obliged choice that must lead to
total replacement of the current system
Linear production on the internet are
became aware that in Tuscany
there was a boy who was studying
exactly my own case studies
he was using the coffee grounds for
produces the antonio antonio mushrooms the case
he wished he had already done
fall in love with this idea a
Japanese businessman who was here in
Italy I miss doing it on purpose to invest
in start up with high technological value
but above all from the high value
environmental
I immediately called antonio I could not
let me escape this opportunity
at the end of 2013, whoever sends an email and in
2014
antonio tumori rowe the undersigned
we start our little startup
agricultural that produces mushrooms from coffee
expressed and we do it to today in
tuscany and florence our job is
very simple every day there
wake up with our bikes
we collect the coffee grounds from the bars
of Florence that I am very happy
of course we bring it to Marcelo
our small company and we transform the
coffee grounds in fresh mushrooms from
sell to the local market kit for the
homemade cultivation
and since waste does not exist ours
exhausted bottom we use it for
produce an umbric style by copying
obviously the idea of that restaurant
we had created with five steps the
our economy, our small
example of circular economy the
problem, however, that was until when
we produce food as long as we do
we produce mushrooms and kits for the
homemade cultivation
we are really changing it
society the thing that really brings us
to change the sustainable model the
economic model from to outline a
circular is the information
we had realized that ours
project went beyond the production of
mushrooms
we were creating a message we were
creating knowledge and we are there
ask yourself how is it possible that
according to you, an agricultural society
it can not because no vigor company
can go to schools and do
environmental education because we must
always wait for the institutions
do something
the same institutions that when there
they saw they were astonished us
we were a chimera from the point of view
legal
we are a farm that does not
we use the earth we do not have
not even a hectare of land
the Tuscan region to understand us
we were a farm owed
create an ad hoc law and define the
first regional agricultural company and without
earth is probably the first
regional farm
Italian thanks to this meant
change to change the point of view
if the institutions had changed the
point of view then we were ready to
enter schools to change the
point of view to those who really stood there
at heart the future citizens because they are
they will then have to adopt
the circular economy in their styles of
life after only three years after that coffee
that simple cup of coffee is
became an idea became a
business
we produce not only mushrooms but
we also produce wealth that
we produce jobs we create a
added value from what it was
considered a gap and paradoxical
think that the bottom of coffee that comes
considered a difference represents the
99.8 percent of the total mass of the
espresso coffee that we drink and alone
0.2 percent 0.2 percent goes
in the cup
every time we throw coffee
garbage
we are throwing 99.8 percent of one
plant that has carbon polyphenols
nitrogen limits all elements that can
be used to produce mushrooms
this this history of colony
circular obviously must end in
circular way
we started from michael’s tech talk
palin who brought me here today to
genoa to make you show you how
actually it is possible to change the
point of view and today we are here for
demonstrate to others that it is possible
and it is easy to change the point of
view just do a little
effort
you just need to realize that
the current linear economic model and a
it is an obsolete model
we are used to thinking in a manner
linear but now we are at is light
it is within everyone’s reach that the
model of linear economy now has
proved its limits is there
proving and we then with ours
project we want to prove that the only one
true way of creating economy is that
circular economy where
there are no scraps but there are only ed
exclusively resources in this one
we are here in these three years
realized that the only way to
conceive
the whole project is that of the circle
we left the cafe we came back
at the cafe we started from a ted e
we came back to a ted
all this for of what today is
what I ask you is one last
effort
although it is normal to think that the only one
way of conceiving linear economy both
the current one I only ask you to
make a little effort of imagination and
to change your point of view
your perspective
and to think that what until today is
considered a line can become a
circle and that the circular economy e
an economy based on a
very simple and irrefutable
a nice idea where nothing is created
it is destroyed but everything is transformed
thank you
”
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