hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer question
episode I’m going to answer question
episode I’m going to answer question from one of my form readers who is
from one of my form readers who is
from one of my form readers who is trying to launch a sports directory and
trying to launch a sports directory and
trying to launch a sports directory and he wants to know if it’s a good idea and
he wants to know if it’s a good idea and
he wants to know if it’s a good idea and if you should charge a monthly fee for
if you should charge a monthly fee for
if you should charge a monthly fee for the service or not so basically what the
the service or not so basically what the
the service or not so basically what the directory is is a listing of different
directory is is a listing of different
directory is is a listing of different sports classes that you can sign up for
sports classes that you can sign up for
sports classes that you can sign up for and they’ll show information about the
and they’ll show information about the
and they’ll show information about the school maps and basically try to be a
school maps and basically try to be a
school maps and basically try to be a lead generation service for these
lead generation service for these
lead generation service for these different sports academies and is
different sports academies and is
different sports academies and is wondering again is it a good idea and
wondering again is it a good idea and
wondering again is it a good idea and can you charge your monthly fee for and
can you charge your monthly fee for and
can you charge your monthly fee for and I guess how much as well so in terms of
I guess how much as well so in terms of
I guess how much as well so in terms of is it a good idea my recommendations for
is it a good idea my recommendations for
is it a good idea my recommendations for you is start talking to potential
you is start talking to potential
you is start talking to potential customers so I do this baseball here
customers so I do this baseball here
customers so I do this baseball here what i would do start talking to these
what i would do start talking to these
what i would do start talking to these guys right stop this force academy’s see
guys right stop this force academy’s see
guys right stop this force academy’s see how they’re doing it now do they do a
how they’re doing it now do they do a
how they’re doing it now do they do a lot of promotion online do they need a
lot of promotion online do they need a
lot of promotion online do they need a lot of help doing this or not is this a
lot of help doing this or not is this a
lot of help doing this or not is this a major pain for them or not right if
major pain for them or not right if
major pain for them or not right if you’re trying to make money as an
you’re trying to make money as an
you’re trying to make money as an entrepreneur you want to attack
entrepreneur you want to attack
entrepreneur you want to attack somebody’s pain right people will pay
somebody’s pain right people will pay
somebody’s pain right people will pay you money to get rid of their pain so if
you money to get rid of their pain so if
you money to get rid of their pain so if there’s a pain if there’s a big problem
there’s a pain if there’s a big problem
there’s a pain if there’s a big problem then it’s much easier to get money from
then it’s much easier to get money from
then it’s much easier to get money from companies I like that it’s targeting b2b
companies I like that it’s targeting b2b
companies I like that it’s targeting b2b because if you can show a tangible
because if you can show a tangible
because if you can show a tangible benefit to them then they’re going to
benefit to them then they’re going to
benefit to them then they’re going to use you for a long time and the only
use you for a long time and the only
use you for a long time and the only going to increase the number of orders
going to increase the number of orders
going to increase the number of orders that they work with you through but I
that they work with you through but I
that they work with you through but I would definitely make sure by talking to
would definitely make sure by talking to
would definitely make sure by talking to them this figure out is there a paint or
them this figure out is there a paint or
them this figure out is there a paint or not all right if they don’t have a pain
not all right if they don’t have a pain
not all right if they don’t have a pain in this area then on to a new company
in this area then on to a new company
in this area then on to a new company right onto a different business idea so
right onto a different business idea so
right onto a different business idea so start talking about pain next line up
start talking about pain next line up
start talking about pain next line up you know I’d say five to ten of these
you know I’d say five to ten of these
you know I’d say five to ten of these guys and launched a beta version so test
guys and launched a beta version so test
guys and launched a beta version so test it with them find out what information
it with them find out what information
it with them find out what information do you need from them to make it work
do you need from them to make it work
do you need from them to make it work how can you integrate it into their
how can you integrate it into their
how can you integrate it into their website and their systems to make it
website and their systems to make it
website and their systems to make it work and you’ll find a whole bunch of
work and you’ll find a whole bunch of
work and you’ll find a whole bunch of other features that they need that you
other features that they need that you
other features that they need that you didn’t think of at the start and if
didn’t think of at the start and if
didn’t think of at the start and if you’re not in that business and it’s
you’re not in that business and it’s
you’re not in that business and it’s hard for you to have everything planned
hard for you to have everything planned
hard for you to have everything planned out at the start and even if you are in
out at the start and even if you are in
out at the start and even if you are in the business it’s still really hard
the business it’s still really hard
the business it’s still really hard so the best ways to get feedback from
so the best ways to get feedback from
so the best ways to get feedback from your potential customers so I definitely
your potential customers so I definitely
your potential customers so I definitely lined up five to ten guys beta version
lined up five to ten guys beta version
lined up five to ten guys beta version free just get some feedback and make
free just get some feedback and make
free just get some feedback and make sure you can help them grow their
sure you can help them grow their
sure you can help them grow their business from here you’ll figure out if
business from here you’ll figure out if
business from here you’ll figure out if there’s a market or not for your service
there’s a market or not for your service
there’s a market or not for your service right if the beta users really like it
right if the beta users really like it
right if the beta users really like it and it’s become an important part of
and it’s become an important part of
and it’s become an important part of their business you got a market if the
their business you got a market if the
their business you got a market if the beta users aren’t really using it
beta users aren’t really using it
beta users aren’t really using it they’re not getting a lot of business
they’re not getting a lot of business
they’re not getting a lot of business time with their not for in a lot of
time with their not for in a lot of
time with their not for in a lot of value they stopped answering emails
value they stopped answering emails
value they stopped answering emails maybe not a market for you and either
maybe not a market for you and either
maybe not a market for you and either you know we work to make sure you’re
you know we work to make sure you’re
you know we work to make sure you’re actually addressing the pain or again
actually addressing the pain or again
actually addressing the pain or again onto this different business idea so
onto this different business idea so
onto this different business idea so this test will give you a lot of ideas
this test will give you a lot of ideas
this test will give you a lot of ideas if you’re going to have an opportunity
if you’re going to have an opportunity
if you’re going to have an opportunity to sell or not if you determine that you
to sell or not if you determine that you
to sell or not if you determine that you do have a market so it does work they
do have a market so it does work they
do have a market so it does work they like it they find it important in their
like it they find it important in their
like it they find it important in their business the next thing you asked about
business the next thing you asked about
business the next thing you asked about can you charge your monthly fee there’s
can you charge your monthly fee there’s
can you charge your monthly fee there’s a different couple different ways you
a different couple different ways you
a different couple different ways you can look at pricing on this one okay the
can look at pricing on this one okay the
can look at pricing on this one okay the first you have your monthly fee so
first you have your monthly fee so
first you have your monthly fee so dollars per month and that can work it
dollars per month and that can work it
dollars per month and that can work it can be effective but for a startup
can be effective but for a startup
can be effective but for a startup business it’s often hard to do because
business it’s often hard to do because
business it’s often hard to do because you don’t have a track record right if
you don’t have a track record right if
you don’t have a track record right if you’re a directory you’re trying to
you’re a directory you’re trying to
you’re a directory you’re trying to track traffic to your website your new
track traffic to your website your new
track traffic to your website your new you don’t have a history you don’t have
you don’t have a history you don’t have
you don’t have a history you don’t have a whole bunch of traffic you don’t have
a whole bunch of traffic you don’t have
a whole bunch of traffic you don’t have all that momentum built up that another
all that momentum built up that another
all that momentum built up that another website with ten years of being online
website with ten years of being online
website with ten years of being online might have so it’s hard to justify to
might have so it’s hard to justify to
might have so it’s hard to justify to somebody hey you know pay us 300 bucks a
somebody hey you know pay us 300 bucks a
somebody hey you know pay us 300 bucks a month or whatever you’re going to try to
month or whatever you’re going to try to
month or whatever you’re going to try to charge when you don’t have a lot of
charge when you don’t have a lot of
charge when you don’t have a lot of traffic coming your website you don’t
traffic coming your website you don’t
traffic coming your website you don’t have customers for them so what I might
have customers for them so what I might
have customers for them so what I might want to do is if you’re going to charge
want to do is if you’re going to charge
want to do is if you’re going to charge a fee if its monthly or annual fee try
a fee if its monthly or annual fee try
a fee if its monthly or annual fee try to give them a guaranteed number minimum
to give them a guaranteed number minimum
to give them a guaranteed number minimum number of customers so what you’re going
number of customers so what you’re going
number of customers so what you’re going to be doing is tracking orders right
to be doing is tracking orders right
to be doing is tracking orders right you’re having people who want to sign up
you’re having people who want to sign up
you’re having people who want to sign up for these classes book online through
for these classes book online through
for these classes book online through your system so guarantee them a minimum
your system so guarantee them a minimum
your system so guarantee them a minimum number so that puts you on the spot you
number so that puts you on the spot you
number so that puts you on the spot you gotta deliver but if you’re not
gotta deliver but if you’re not
gotta deliver but if you’re not delivering you know they’re gonna
delivering you know they’re gonna
delivering you know they’re gonna they’re going to drop but it’s also not
they’re going to drop but it’s also not
they’re going to drop but it’s also not a good service you know that you’re
a good service you know that you’re
a good service you know that you’re providing so I would definitely try to
providing so I would definitely try to
providing so I would definitely try to put some kind of minimum number on here
put some kind of minimum number on here
put some kind of minimum number on here especially at the start a couple other
especially at the start a couple other
especially at the start a couple other ways you might be able to price this out
ways you might be able to price this out
ways you might be able to price this out is you could do
is you could do
is you could do a commission for every sale so every
a commission for every sale so every
a commission for every sale so every time somebody signs up they get they
time somebody signs up they get they
time somebody signs up they get they have to pay you a commission for doing
have to pay you a commission for doing
have to pay you a commission for doing it or for a lead so it may not be
it or for a lead so it may not be
it or for a lead so it may not be signing up right away through your
signing up right away through your
signing up right away through your website but it could be passing a
website but it could be passing a
website but it could be passing a contact information name address
contact information name address
contact information name address whatever it is on to the school and you
whatever it is on to the school and you
whatever it is on to the school and you sell that lead I would definitely look
sell that lead I would definitely look
sell that lead I would definitely look though at a freemium model and I think
though at a freemium model and I think
though at a freemium model and I think this could work for your business and
this could work for your business and
this could work for your business and basically freemium what it means is you
basically freemium what it means is you
basically freemium what it means is you have something at a free base level and
have something at a free base level and
have something at a free base level and then you should show so much value that
then you should show so much value that
then you should show so much value that they want to upgrade to the next package
they want to upgrade to the next package
they want to upgrade to the next package so Evernote Dropbox some great examples
so Evernote Dropbox some great examples
so Evernote Dropbox some great examples of Freeman models so for a directory
of Freeman models so for a directory
of Freeman models so for a directory point of view you can have everybody
point of view you can have everybody
point of view you can have everybody have a free basic listing and that will
have a free basic listing and that will
have a free basic listing and that will also help you with your SEO traffic
also help you with your SEO traffic
also help you with your SEO traffic because the more content you have up
because the more content you have up
because the more content you have up there the better then what you need to
there the better then what you need to
there the better then what you need to figure out is how can you take those
figure out is how can you take those
figure out is how can you take those free guys and upsell them on the extra
free guys and upsell them on the extra
free guys and upsell them on the extra benefits package where they’re going to
benefits package where they’re going to
benefits package where they’re going to pay you either commission or they’re
pay you either commission or they’re
pay you either commission or they’re going to pay you a monthly fee or annual
going to pay you a monthly fee or annual
going to pay you a monthly fee or annual fee to be listed on your website so
fee to be listed on your website so
fee to be listed on your website so that’s where you’ll figure out you know
that’s where you’ll figure out you know
that’s where you’ll figure out you know what are those pain points by beta
what are those pain points by beta
what are those pain points by beta testing in by figuring out your market
testing in by figuring out your market
testing in by figuring out your market you’ll know what the difference is
you’ll know what the difference is
you’ll know what the difference is between the free model and where people
between the free model and where people
between the free model and where people will actually pay if you don’t know the
will actually pay if you don’t know the
will actually pay if you don’t know the difference then you’re not really to
difference then you’re not really to
difference then you’re not really to start talking about pricing yet you got
start talking about pricing yet you got
start talking about pricing yet you got to figure out these three steps first to
to figure out these three steps first to
to figure out these three steps first to really understand your market so I hope
really understand your market so I hope
really understand your market so I hope that helps that’s what I would do if you
that helps that’s what I would do if you
that helps that’s what I would do if you guys liked the video please give it a
guys liked the video please give it a
guys liked the video please give it a thumbs up below and I’d also love to
thumbs up below and I’d also love to
thumbs up below and I’d also love to hear you guys have to think if you want
hear you guys have to think if you want
hear you guys have to think if you want to leave a comment under the video and
to leave a comment under the video and
to leave a comment under the video and stay tuned for next episode
”
Be First to Comment