hello everyone welcome to another google+ hangout i’m really excited to
google+ hangout i’m really excited to
google+ hangout i’m really excited to have a special guest with me on today
have a special guest with me on today
have a special guest with me on today Susan Sullivan who is a personal
Susan Sullivan who is a personal
Susan Sullivan who is a personal branding expert and we’re going to take
branding expert and we’re going to take
branding expert and we’re going to take questions and talk about how to build a
questions and talk about how to build a
questions and talk about how to build a personal brand and promote yourself so
personal brand and promote yourself so
personal brand and promote yourself so Susan welcome to the program well thanks
Susan welcome to the program well thanks
Susan welcome to the program well thanks it’s great to be here Evan thanks for
it’s great to be here Evan thanks for
it’s great to be here Evan thanks for inviting me now Susan and I are both
inviting me now Susan and I are both
inviting me now Susan and I are both part of the sage summit which is an
part of the sage summit which is an
part of the sage summit which is an event coming up wow it’s coming up soon
event coming up wow it’s coming up soon
event coming up wow it’s coming up soon yep Papa why i gotta finish my
yep Papa why i gotta finish my
yep Papa why i gotta finish my presentation july 27 to 30th in new
presentation july 27 to 30th in new
presentation july 27 to 30th in new orleans and i’m going to be talking
orleans and i’m going to be talking
orleans and i’m going to be talking about how to deal with haters on social
about how to deal with haters on social
about how to deal with haters on social media it should be a fun topic and Susan
media it should be a fun topic and Susan
media it should be a fun topic and Susan I’ve had a few of those yeah yeah oh we
I’ve had a few of those yeah yeah oh we
I’ve had a few of those yeah yeah oh we all have uh I have some fun ways to deal
all have uh I have some fun ways to deal
all have uh I have some fun ways to deal with them so will they should be an
with them so will they should be an
with them so will they should be an interesting talk and Susan Socko how to
interesting talk and Susan Socko how to
interesting talk and Susan Socko how to build a personal brand and also a
build a personal brand and also a
build a personal brand and also a session for women entrepreneurs given
session for women entrepreneurs given
session for women entrepreneurs given advice and wisdom and I felt like I
advice and wisdom and I felt like I
advice and wisdom and I felt like I wouldn’t be able to contribute much in
wouldn’t be able to contribute much in
wouldn’t be able to contribute much in the women’s side so we’re talking about
the women’s side so we’re talking about
the women’s side so we’re talking about building a personal brand um so just off
building a personal brand um so just off
building a personal brand um so just off the top Susan what can you talk about
the top Susan what can you talk about
the top Susan what can you talk about the importance of building the personal
the importance of building the personal
the importance of building the personal brand why it means something to you know
brand why it means something to you know
brand why it means something to you know as an entrepreneur you need to have a
as an entrepreneur you need to have a
as an entrepreneur you need to have a personal brand you know let’s face it
personal brand you know let’s face it
personal brand you know let’s face it when you start a business you are the
when you start a business you are the
when you start a business you are the brand you are the company you are
brand you are the company you are
brand you are the company you are everything so it’s one way to get that
everything so it’s one way to get that
everything so it’s one way to get that little bit of competitive advantage I
little bit of competitive advantage I
little bit of competitive advantage I mean after all we know that when we see
mean after all we know that when we see
mean after all we know that when we see people in television or in the media or
people in television or in the media or
people in television or in the media or whatever it might be on a google hangout
whatever it might be on a google hangout
whatever it might be on a google hangout I mean that feel its credibility and
I mean that feel its credibility and
I mean that feel its credibility and Trust people get a sense that they know
Trust people get a sense that they know
Trust people get a sense that they know you and you become that go-to expert
you and you become that go-to expert
you and you become that go-to expert that celebrity in your industry or in
that celebrity in your industry or in
that celebrity in your industry or in your business so it’s a real competitive
your business so it’s a real competitive
your business so it’s a real competitive advantage when you’re trying to build
advantage when you’re trying to build
advantage when you’re trying to build your company so what are some of the
your company so what are some of the
your company so what are some of the steps that you think people I mean I’m a
steps that you think people I mean I’m a
steps that you think people I mean I’m a big believer right i mean a ja wohl
big believer right i mean a ja wohl
big believer right i mean a ja wohl Gator but so what do you what do you
Gator but so what do you what do you
Gator but so what do you what do you feel for someone who thinks yeah that’s
feel for someone who thinks yeah that’s
feel for someone who thinks yeah that’s important I want to do it what are some
important I want to do it what are some
important I want to do it what are some of the steps you need to take I think I
of the steps you need to take I think I
of the steps you need to take I think I think the first thing is you need to
think the first thing is you need to
think the first thing is you need to figure out what your voice is going to
figure out what your voice is going to
figure out what your voice is going to be what do you want to stand for a lot
be what do you want to stand for a lot
be what do you want to stand for a lot of time
of time
of time when I talk to groups I get people to
when I talk to groups I get people to
when I talk to groups I get people to say oh I’m an expert in this but i’m
say oh I’m an expert in this but i’m
say oh I’m an expert in this but i’m also an expert in that you know you’ve
also an expert in that you know you’ve
also an expert in that you know you’ve got to pick a lane and stay in it you’ve
got to pick a lane and stay in it you’ve
got to pick a lane and stay in it you’ve got to get known for something so you
got to get known for something so you
got to get known for something so you want to be the go-to expert in
want to be the go-to expert in
want to be the go-to expert in residential real estate or you want to
residential real estate or you want to
residential real estate or you want to be the go-to person for mortgages or
be the go-to person for mortgages or
be the go-to person for mortgages or whatever it may be you’ve got to figure
whatever it may be you’ve got to figure
whatever it may be you’ve got to figure out number one what’s might what’s the
out number one what’s might what’s the
out number one what’s might what’s the lane i’m going to be driving it and then
lane i’m going to be driving it and then
lane i’m going to be driving it and then also what’s your voice what’s the
also what’s your voice what’s the
also what’s your voice what’s the message that you want to get able to get
message that you want to get able to get
message that you want to get able to get from you and you also have to recognize
from you and you also have to recognize
from you and you also have to recognize that this is not about selling this is
that this is not about selling this is
that this is not about selling this is about really providing great information
about really providing great information
about really providing great information to your audience if you try to sell
to your audience if you try to sell
to your audience if you try to sell people they’re going to run the other
people they’re going to run the other
people they’re going to run the other way so you want to be able to give away
way so you want to be able to give away
way so you want to be able to give away information and a lot of people say well
information and a lot of people say well
information and a lot of people say well I don’t want to give it away because I
I don’t want to give it away because I
I don’t want to give it away because I want people to buy it from me what you
want people to buy it from me what you
want people to buy it from me what you know what if they think you’re the
know what if they think you’re the
know what if they think you’re the expert they may go to your seminar they
expert they may go to your seminar they
expert they may go to your seminar they may go to your Google hangout they may
may go to your Google hangout they may
may go to your Google hangout they may see you on television but they’re going
see you on television but they’re going
see you on television but they’re going to come to you for that expertise that
to come to you for that expertise that
to come to you for that expertise that you have and not try to do it up on
you have and not try to do it up on
you have and not try to do it up on their own I love is there you know for
their own I love is there you know for
their own I love is there you know for the people watching and trying to figure
the people watching and trying to figure
the people watching and trying to figure out is there an example you could share
out is there an example you could share
out is there an example you could share of how you can stay in your lane like
of how you can stay in your lane like
of how you can stay in your lane like how do you find out what that Lane is
how do you find out what that Lane is
how do you find out what that Lane is and how do you stay in it using whatever
and how do you stay in it using whatever
and how do you stay in it using whatever example might make sense we know Evan it
example might make sense we know Evan it
example might make sense we know Evan it really could take some time sometimes so
really could take some time sometimes so
really could take some time sometimes so for example I’ll just use myself when I
for example I’ll just use myself when I
for example I’ll just use myself when I first started doing this after I sold my
first started doing this after I sold my
first started doing this after I sold my business and I was working with some
business and I was working with some
business and I was working with some consultants and they said oh you should
consultants and they said oh you should
consultants and they said oh you should be the growth gal because you’re all
be the growth gal because you’re all
be the growth gal because you’re all about growth well you know I put on this
about growth well you know I put on this
about growth well you know I put on this name the growth gal and it just didn’t
name the growth gal and it just didn’t
name the growth gal and it just didn’t feel right on me I tried it out for a
feel right on me I tried it out for a
feel right on me I tried it out for a little while and I’m I just don’t like
little while and I’m I just don’t like
little while and I’m I just don’t like that so you may have a couple of
that so you may have a couple of
that so you may have a couple of iterations before you really hit it on
iterations before you really hit it on
iterations before you really hit it on the head and now you know i’m known as
the head and now you know i’m known as
the head and now you know i’m known as the small business expert that works for
the small business expert that works for
the small business expert that works for me that is who I am that’s what I’m
me that is who I am that’s what I’m
me that is who I am that’s what I’m about so you know try it out just like
about so you know try it out just like
about so you know try it out just like going to the store trying on clothes you
going to the store trying on clothes you
going to the store trying on clothes you know try it on till you find something
know try it on till you find something
know try it on till you find something that really fits great and you want to
that really fits great and you want to
that really fits great and you want to keep it on all the time those little
keep it on all the time those little
keep it on all the time those little comfy clothes it just a right for you
comfy clothes it just a right for you
comfy clothes it just a right for you I’m curious how long is my own personal
I’m curious how long is my own personal
I’m curious how long is my own personal question how long they take you to
question how long they take you to
question how long they take you to figure out that identity for yourself it
figure out that identity for yourself it
figure out that identity for yourself it took it several years actually I played
took it several years actually I played
took it several years actually I played around with a quite a bit and
around with a quite a bit and
around with a quite a bit and you know like i said went through some
you know like i said went through some
you know like i said went through some iterations and and then finally it just
iterations and and then finally it just
iterations and and then finally it just came to me that you know what this is
came to me that you know what this is
came to me that you know what this is what I’m all about small business and i
what I’m all about small business and i
what I’m all about small business and i am the small business expert the only
am the small business expert the only
am the small business expert the only one the best one cool we’ve got some
one the best one cool we’ve got some
one the best one cool we’ve got some questions coming in um hey Zeus is
questions coming in um hey Zeus is
questions coming in um hey Zeus is wondering how can he build a brand on
wondering how can he build a brand on
wondering how can he build a brand on amazon I don’t know if you have
amazon I don’t know if you have
amazon I don’t know if you have recommendations for Amazon specifically
recommendations for Amazon specifically
recommendations for Amazon specifically yeah you know I don’t really have
yeah you know I don’t really have
yeah you know I don’t really have recommendations specifically for Anna
recommendations specifically for Anna
recommendations specifically for Anna but i would say it’s like anything else
but i would say it’s like anything else
but i would say it’s like anything else you want a good laugh form so you want
you want a good laugh form so you want
you want a good laugh form so you want to put content out there you want to
to put content out there you want to
to put content out there you want to share content you want to create
share content you want to create
share content you want to create original content and you want people to
original content and you want people to
original content and you want people to start following you and reaching out to
start following you and reaching out to
start following you and reaching out to you for that content there goes back to
you for that content there goes back to
you for that content there goes back to the value that you’re providing and you
the value that you’re providing and you
the value that you’re providing and you know people say to me well I don’t have
know people say to me well I don’t have
know people say to me well I don’t have time to produce original content well
time to produce original content well
time to produce original content well every one of us and our business is we
every one of us and our business is we
every one of us and our business is we get the same questions asked over and
get the same questions asked over and
get the same questions asked over and over and over again by our customers our
over and over again by our customers our
over and over again by our customers our clients you just start taking those
clients you just start taking those
clients you just start taking those questions and you answer them little
questions and you answer them little
questions and you answer them little bits and pieces here and there and
bits and pieces here and there and
bits and pieces here and there and before you know it you’ve got a lot of
before you know it you’ve got a lot of
before you know it you’ve got a lot of robust content created yeah and I think
robust content created yeah and I think
robust content created yeah and I think if you mean for amazon so you have a
if you mean for amazon so you have a
if you mean for amazon so you have a book you trying to get out there amazon
book you trying to get out there amazon
book you trying to get out there amazon you know give you the platform but you
you know give you the platform but you
you know give you the platform but you got to promote it like they give you the
got to promote it like they give you the
got to promote it like they give you the tell you but it’s all you’re out there
tell you but it’s all you’re out there
tell you but it’s all you’re out there and i think if you’re on Twitter or
and i think if you’re on Twitter or
and i think if you’re on Twitter or Facebook or YouTube or blogging pick
Facebook or YouTube or blogging pick
Facebook or YouTube or blogging pick what if you’re a writer may be blogging
what if you’re a writer may be blogging
what if you’re a writer may be blogging is probably more your path cuz you like
is probably more your path cuz you like
is probably more your path cuz you like writing I’m all it on YouTube I love the
writing I’m all it on YouTube I love the
writing I’m all it on YouTube I love the camera and donuts um and build up a name
camera and donuts um and build up a name
camera and donuts um and build up a name for yourself so people want to come and
for yourself so people want to come and
for yourself so people want to come and check out the people ask me all the time
check out the people ask me all the time
check out the people ask me all the time do I have a book and I’m working on I
do I have a book and I’m working on I
do I have a book and I’m working on I got a deal in place but I haven’t I
got a deal in place but I haven’t I
got a deal in place but I haven’t I don’t have it out yet do you have a book
don’t have it out yet do you have a book
don’t have it out yet do you have a book incidentally you’re working on it yes
incidentally you’re working on it yes
incidentally you’re working on it yes well I have four books and I’m working
well I have four books and I’m working
well I have four books and I’m working on my fifth one so yeah yeah nice i love
on my fifth one so yeah yeah nice i love
on my fifth one so yeah yeah nice i love it yeah and so you want to build up a
it yeah and so you want to build up a
it yeah and so you want to build up a name so that people are looking at the
name so that people are looking at the
name so that people are looking at the new york times bestseller list so but
new york times bestseller list so but
new york times bestseller list so but you know it is about building up that
you know it is about building up that
you know it is about building up that platform and and you hit the nail on the
platform and and you hit the nail on the
platform and and you hit the nail on the head ever when you said you know you
head ever when you said you know you
head ever when you said you know you really can’t just pick one channel
really can’t just pick one channel
really can’t just pick one channel everything has to work together so you
everything has to work together so you
everything has to work together so you know you want to be out there you want
know you want to be out there you want
know you want to be out there you want to be in as many place at your audience
to be in as many place at your audience
to be in as many place at your audience will be so you
will be so you
will be so you for example if you’re dealing with the
for example if you’re dealing with the
for example if you’re dealing with the younger generation you want to be out
younger generation you want to be out
younger generation you want to be out there on snapchat no because that’s
there on snapchat no because that’s
there on snapchat no because that’s where they are not so much on facebook
where they are not so much on facebook
where they are not so much on facebook anymore that’s not cool so you know
anymore that’s not cool so you know
anymore that’s not cool so you know you’ve got to know your audience where
you’ve got to know your audience where
you’ve got to know your audience where they are and where you can touch them
they are and where you can touch them
they are and where you can touch them it’s amazing how quickly something
it’s amazing how quickly something
it’s amazing how quickly something becomes not cool I know like well
becomes not cool I know like well
becomes not cool I know like well Facebook my grandma’s on facebook i
Facebook my grandma’s on facebook i
Facebook my grandma’s on facebook i don’t want to do that um Grover’s right
don’t want to do that um Grover’s right
don’t want to do that um Grover’s right in the say he works in wristwatches and
in the say he works in wristwatches and
in the say he works in wristwatches and is trying to figure out how to build a
is trying to figure out how to build a
is trying to figure out how to build a personal brand for product which in this
personal brand for product which in this
personal brand for product which in this case is hubris watches the same thing
case is hubris watches the same thing
case is hubris watches the same thing applies you want to be able to be that
applies you want to be able to be that
applies you want to be able to be that go-to person at expert when it comes to
go-to person at expert when it comes to
go-to person at expert when it comes to wrist wrist watches I mean I don’t know
wrist wrist watches I mean I don’t know
wrist wrist watches I mean I don’t know very much about wrist watches so I bet
very much about wrist watches so I bet
very much about wrist watches so I bet there’s all sorts of interesting facts
there’s all sorts of interesting facts
there’s all sorts of interesting facts and fun things that you could do about
and fun things that you could do about
and fun things that you could do about watches and you know maybe even talk
watches and you know maybe even talk
watches and you know maybe even talk about famous celebrities and their
about famous celebrities and their
about famous celebrities and their watches and what they wear what’s cool
watches and what they wear what’s cool
watches and what they wear what’s cool and what’s not I mean there’s so much to
and what’s not I mean there’s so much to
and what’s not I mean there’s so much to talk about to raise the awareness and
talk about to raise the awareness and
talk about to raise the awareness and like I said once you’re the expert one
like I said once you’re the expert one
like I said once you’re the expert one good anchor what you person you’ve got
good anchor what you person you’ve got
good anchor what you person you’ve got the credibility and report then guess
the credibility and report then guess
the credibility and report then guess who people are going to go to wrist
who people are going to go to wrist
who people are going to go to wrist watch yeah I love it like what comes to
watch yeah I love it like what comes to
watch yeah I love it like what comes to mind is a Gary Vaynerchuk committee name
mind is a Gary Vaynerchuk committee name
mind is a Gary Vaynerchuk committee name for himself in the wine business and if
for himself in the wine business and if
for himself in the wine business and if you’re selling product yeah we the
you’re selling product yeah we the
you’re selling product yeah we the expert in the product business he’s a
expert in the product business he’s a
expert in the product business he’s a great person on a model with product you
great person on a model with product you
great person on a model with product you know you can use things like Instagram
know you can use things like Instagram
know you can use things like Instagram and Pinterest and and even fine and you
and Pinterest and and even fine and you
and Pinterest and and even fine and you know you’re out there and so you’ve got
know you’re out there and so you’ve got
know you’re out there and so you’ve got a lot of vehicles that maybe not as
a lot of vehicles that maybe not as
a lot of vehicles that maybe not as appropriate for service driven cool
appropriate for service driven cool
appropriate for service driven cool become your strength is asking what’s
become your strength is asking what’s
become your strength is asking what’s the best way to promote yourself on
the best way to promote yourself on
the best way to promote yourself on social media do you have any tricks well
social media do you have any tricks well
social media do you have any tricks well there aren’t any tricks what I’m going
there aren’t any tricks what I’m going
there aren’t any tricks what I’m going to say is you need to be authentic so
to say is you need to be authentic so
to say is you need to be authentic so you need to be your real self and so
you need to be your real self and so
you need to be your real self and so when I was in a news anchor my news
when I was in a news anchor my news
when I was in a news anchor my news director always told me it should always
director always told me it should always
director always told me it should always be eighty percent about the story so in
be eighty percent about the story so in
be eighty percent about the story so in social media it’s about sharing content
social media it’s about sharing content
social media it’s about sharing content providing great information and then
providing great information and then
providing great information and then twenty percent a little glimpse of your
twenty percent a little glimpse of your
twenty percent a little glimpse of your personality and maybe even little sales
personality and maybe even little sales
personality and maybe even little sales pitch once in a while but it really
pitch once in a while but it really
pitch once in a while but it really needs to be no dif
needs to be no dif
needs to be no dif fourth in face-to-face networking you
fourth in face-to-face networking you
fourth in face-to-face networking you think about face-to-face networking you
think about face-to-face networking you
think about face-to-face networking you don’t go up to somebody and say hey Evan
don’t go up to somebody and say hey Evan
don’t go up to somebody and say hey Evan you want to buy my stuff you know you
you want to buy my stuff you know you
you want to buy my stuff you know you want to say hey Evan tell me a little
want to say hey Evan tell me a little
want to say hey Evan tell me a little bit about yourself oh really you’re
bit about yourself oh really you’re
bit about yourself oh really you’re interested in dogs by the way i happen
interested in dogs by the way i happen
interested in dogs by the way i happen to be a dog lover myself make those
to be a dog lover myself make those
to be a dog lover myself make those connections and that’s the same thing on
connections and that’s the same thing on
connections and that’s the same thing on social media there’s no tricks we need
social media there’s no tricks we need
social media there’s no tricks we need to be authentic and you need to be there
to be authentic and you need to be there
to be authentic and you need to be there and be present in the moment yeah I
and be present in the moment yeah I
and be present in the moment yeah I think it’s uh like you got to care about
think it’s uh like you got to care about
think it’s uh like you got to care about people right you do absolutely I mean I
people right you do absolutely I mean I
people right you do absolutely I mean I people who push out a lot of stuff on
people who push out a lot of stuff on
people who push out a lot of stuff on social media but then they disappear and
social media but then they disappear and
social media but then they disappear and they’re not engaging with anybody well
they’re not engaging with anybody well
they’re not engaging with anybody well it’s really pretty much a waste of time
it’s really pretty much a waste of time
it’s really pretty much a waste of time because people want to be engaged with
because people want to be engaged with
because people want to be engaged with you and want to have access to you yeah
you and want to have access to you yeah
you and want to have access to you yeah and i love i love the thought of not
and i love i love the thought of not
and i love i love the thought of not just being a broadcaster not just
just being a broadcaster not just
just being a broadcaster not just sending out the promotional stuff you’re
sending out the promotional stuff you’re
sending out the promotional stuff you’re talking about not just like getting a
talking about not just like getting a
talking about not just like getting a megaphone and yelling writing that like
megaphone and yelling writing that like
megaphone and yelling writing that like posting helpful content just on that
posting helpful content just on that
posting helpful content just on that note how about so that’s that’s in terms
note how about so that’s that’s in terms
note how about so that’s that’s in terms of content creation how about in terms
of content creation how about in terms
of content creation how about in terms of making connections and making
of making connections and making
of making connections and making partners with other people industry
partners with other people industry
partners with other people industry experts reeking out comment on their
experts reeking out comment on their
experts reeking out comment on their stuff what are your thoughts on that so
stuff what are your thoughts on that so
stuff what are your thoughts on that so you know the interesting thing today is
you know the interesting thing today is
you know the interesting thing today is as opposed when I started my career
as opposed when I started my career
as opposed when I started my career years and years ago and I was a
years and years ago and I was a
years and years ago and I was a marketing professional you know it was
marketing professional you know it was
marketing professional you know it was so hard to attract attention of the
so hard to attract attention of the
so hard to attract attention of the media or like you were saying industry
media or like you were saying industry
media or like you were saying industry thought leaders anything like that
thought leaders anything like that
thought leaders anything like that because you’re really only way you had
because you’re really only way you had
because you’re really only way you had it was here send out a press release and
it was here send out a press release and
it was here send out a press release and we’re really excited when you could fax
we’re really excited when you could fax
we’re really excited when you could fax it instead of you know having to put it
it instead of you know having to put it
it instead of you know having to put it in the bail nowadays the social media
in the bail nowadays the social media
in the bail nowadays the social media with technology or even creating your
with technology or even creating your
with technology or even creating your own vlog or podcast or Google hangout
own vlog or podcast or Google hangout
own vlog or podcast or Google hangout you can now capture the attention of
you can now capture the attention of
you can now capture the attention of such a wide range of people and so one
such a wide range of people and so one
such a wide range of people and so one of the things that I do from my own
of the things that I do from my own
of the things that I do from my own business is I use tweetdeck there are
business is I use tweetdeck there are
business is I use tweetdeck there are other resources that you can use and
other resources that you can use and
other resources that you can use and identify the brands I want to do
identify the brands I want to do
identify the brands I want to do business with I follow reporters and
business with I follow reporters and
business with I follow reporters and producers that I want to connect with
producers that I want to connect with
producers that I want to connect with and I start retweeting them or engaging
and I start retweeting them or engaging
and I start retweeting them or engaging with them commenting on what they’re
with them commenting on what they’re
with them commenting on what they’re putting out there and pretty soon
putting out there and pretty soon
putting out there and pretty soon they’re going oh wait a minute who is
they’re going oh wait a minute who is
they’re going oh wait a minute who is this students all of it maybe I should
this students all of it maybe I should
this students all of it maybe I should be following her too and I really gotten
be following her too and I really gotten
be following her too and I really gotten great business
great business
great business weighing great opportunity but it’s that
weighing great opportunity but it’s that
weighing great opportunity but it’s that engagement once again I found that when
engagement once again I found that when
engagement once again I found that when people send me tweets are common on my
people send me tweets are common on my
people send me tweets are common on my youtube channel and they’re consistent I
youtube channel and they’re consistent I
youtube channel and they’re consistent I always want to look at who this person
always want to look at who this person
always want to look at who this person is yeah it’s a it’s an easy way to
is yeah it’s a it’s an easy way to
is yeah it’s a it’s an easy way to generate attention and get on somebody’s
generate attention and get on somebody’s
generate attention and get on somebody’s radar without being in their face and
radar without being in their face and
radar without being in their face and trying to sell them something right
trying to sell them something right
trying to sell them something right exactly yeah I got people that I’ve
exactly yeah I got people that I’ve
exactly yeah I got people that I’ve connected with in my platform on social
connected with in my platform on social
connected with in my platform on social media I don’t really know who they are
media I don’t really know who they are
media I don’t really know who they are but I almost feel like we’re friends
but I almost feel like we’re friends
but I almost feel like we’re friends because you know we talk all the time
because you know we talk all the time
because you know we talk all the time and they become great supporters of mine
and they become great supporters of mine
and they become great supporters of mine and they anytime I need something
and they anytime I need something
and they anytime I need something perfect out there right there didn’t
perfect out there right there didn’t
perfect out there right there didn’t help and it’s great it’s great cool uh
help and it’s great it’s great cool uh
help and it’s great it’s great cool uh Maxie is writing in about how do you
Maxie is writing in about how do you
Maxie is writing in about how do you grow so you talked about snapchat he
grow so you talked about snapchat he
grow so you talked about snapchat he wants to know how do I grow an audience
wants to know how do I grow an audience
wants to know how do I grow an audience not chat you know i am not an expert on
not chat you know i am not an expert on
not chat you know i am not an expert on snapchat I apologize I don’t even want
snapchat I apologize I don’t even want
snapchat I apologize I don’t even want to try to answer that question I I you
to try to answer that question I I you
to try to answer that question I I you know I would say just kind of my gut
know I would say just kind of my gut
know I would say just kind of my gut it’s the same strategy as any other
it’s the same strategy as any other
it’s the same strategy as any other social media platform just putting good
social media platform just putting good
social media platform just putting good quality stuff out there but I just can’t
quality stuff out there but I just can’t
quality stuff out there but I just can’t I can’t answer that one sorry i’m not on
I can’t answer that one sorry i’m not on
I can’t answer that one sorry i’m not on snapchat so I don’t have I don’t have
snapchat so I don’t have I don’t have
snapchat so I don’t have I don’t have specific advice but badly that Ellen
specific advice but badly that Ellen
specific advice but badly that Ellen yeah my general advice when I don’t know
yeah my general advice when I don’t know
yeah my general advice when I don’t know something is I’m model success so I can
something is I’m model success so I can
something is I’m model success so I can look that um I’d be looking at people
look that um I’d be looking at people
look that um I’d be looking at people who are building personal brains yeah in
who are building personal brains yeah in
who are building personal brains yeah in our on snapchat like Kesey nice tat or
our on snapchat like Kesey nice tat or
our on snapchat like Kesey nice tat or like Gary Vaynerchuk guys who are just
like Gary Vaynerchuk guys who are just
like Gary Vaynerchuk guys who are just like the kids on it posting pictures
like the kids on it posting pictures
like the kids on it posting pictures from whatever but who are trying to you
from whatever but who are trying to you
from whatever but who are trying to you already have a personal brand and
already have a personal brand and
already have a personal brand and they’ve extended that into snapchat I’d
they’ve extended that into snapchat I’d
they’ve extended that into snapchat I’d be looking at what they’re doing and
be looking at what they’re doing and
be looking at what they’re doing and then how can I model that not just copy
then how can I model that not just copy
then how can I model that not just copy that but model it and put it up yeah um
that but model it and put it up yeah um
that but model it and put it up yeah um in white pratik uh huh well maxx you
in white pratik uh huh well maxx you
in white pratik uh huh well maxx you just followed up haha i appreciate the
just followed up haha i appreciate the
just followed up haha i appreciate the honesty like we’re being authentic all
honesty like we’re being authentic all
honesty like we’re being authentic all right you gotta be authentic I’m not
right you gotta be authentic I’m not
right you gotta be authentic I’m not gonna I’m not going to try to be as
gonna I’m not going to try to be as
gonna I’m not going to try to be as anybody I love it okay pratik any advice
anybody I love it okay pratik any advice
anybody I love it okay pratik any advice on how to transition from brand me to a
on how to transition from brand me to a
on how to transition from brand me to a diff
diff
diff version newer face so keeping the old
version newer face so keeping the old
version newer face so keeping the old audience while bringing in a new one too
I’m not quite sure I understand that you
I’m not quite sure I understand that you can can they elaborate a little bit yeah
can can they elaborate a little bit yeah
can can they elaborate a little bit yeah pratik if you want to elaborate a little
pratik if you want to elaborate a little
pratik if you want to elaborate a little bit more on that that’d be helpful I
bit more on that that’d be helpful I
bit more on that that’d be helpful I think he was talking about he we had an
think he was talking about he we had an
think he was talking about he we had an original he branded himself for it one
original he branded himself for it one
original he branded himself for it one way originally and now he wants a new
way originally and now he wants a new
way originally and now he wants a new brand and he’s how do I transition to
brand and he’s how do I transition to
brand and he’s how do I transition to the new brand without losing all the
the new brand without losing all the
the new brand without losing all the people that I have in the old brand you
people that I have in the old brand you
people that I have in the old brand you know I think that first of all you need
know I think that first of all you need
know I think that first of all you need to get the new brand kicked off and then
to get the new brand kicked off and then
to get the new brand kicked off and then slowly Felipa below over but it depends
slowly Felipa below over but it depends
slowly Felipa below over but it depends on how much bigger departure it is i
on how much bigger departure it is i
on how much bigger departure it is i mean if you know he was known as a
mean if you know he was known as a
mean if you know he was known as a personal trainer and now he’s going to
personal trainer and now he’s going to
personal trainer and now he’s going to be a spiritual healer or something I
be a spiritual healer or something I
be a spiritual healer or something I don’t know you know um you might have to
don’t know you know um you might have to
don’t know you know um you might have to start from scratch but um you know so
start from scratch but um you know so
start from scratch but um you know so one of the things that i did when i sold
one of the things that i did when i sold
one of the things that i did when i sold my business and then just went out to
my business and then just went out to
my business and then just went out to become my own personal brand is I took
become my own personal brand is I took
become my own personal brand is I took the database from the business and I
the database from the business and I
the database from the business and I reintroduced myself so I sent them an
reintroduced myself so I sent them an
reintroduced myself so I sent them an email that said hey you’ve known me I
email that said hey you’ve known me I
email that said hey you’ve known me I was the co-founder of this business you
was the co-founder of this business you
was the co-founder of this business you follow me we’ve worked together small
follow me we’ve worked together small
follow me we’ve worked together small business has always been my platform now
business has always been my platform now
business has always been my platform now here’s what i’m doing i hope you’ll stay
here’s what i’m doing i hope you’ll stay
here’s what i’m doing i hope you’ll stay with me and i gave them the option to
with me and i gave them the option to
with me and i gave them the option to opt in and stay with me as a follower
opt in and stay with me as a follower
opt in and stay with me as a follower that’s one thing i did cool yeah you
that’s one thing i did cool yeah you
that’s one thing i did cool yeah you know I used to regret when i launched
know I used to regret when i launched
know I used to regret when i launched that i put it under my name my business
that i put it under my name my business
that i put it under my name my business is my name my website is my name I wish
is my name my website is my name I wish
is my name my website is my name I wish I called I called it like small business
I called I called it like small business
I called I called it like small business tips or something you know keyword rich
tips or something you know keyword rich
tips or something you know keyword rich and um but now I’m a lot happier that I
and um but now I’m a lot happier that I
and um but now I’m a lot happier that I you know kind of luckily just pick my
you know kind of luckily just pick my
you know kind of luckily just pick my name because I found that my personal
name because I found that my personal
name because I found that my personal brand has evolved just like I’ve evolved
brand has evolved just like I’ve evolved
brand has evolved just like I’ve evolved as a human being and what I found is if
as a human being and what I found is if
as a human being and what I found is if you have a lower audience you bring them
you have a lower audience you bring them
you have a lower audience you bring them with you that’s true um and I try to
with you that’s true um and I try to
with you that’s true um and I try to expose and maybe what works for me and
expose and maybe what works for me and
expose and maybe what works for me and not others but I try to expose my
not others but I try to expose my
not others but I try to expose my audience to other areas of my life so
audience to other areas of my life so
audience to other areas of my life so you know like this Guan Yu statue has
you know like this Guan Yu statue has
you know like this Guan Yu statue has meaning that I’ll talk about it I salsa
meaning that I’ll talk about it I salsa
meaning that I’ll talk about it I salsa dance and I’ll talk about that and my
dance and I’ll talk about that and my
dance and I’ll talk about that and my wife will cook on my youtube channel and
wife will cook on my youtube channel and
wife will cook on my youtube channel and I inject some of the person elements too
I inject some of the person elements too
I inject some of the person elements too so if I bring something new it’s not a
so if I bring something new it’s not a
so if I bring something new it’s not a total shock where I like the wrong with
total shock where I like the wrong with
total shock where I like the wrong with me right that’s great that’s great i
me right that’s great that’s great i
me right that’s great that’s great i love the salsa dancing by the way i want
love the salsa dancing by the way i want
love the salsa dancing by the way i want a demonstration when we’re in New
a demonstration when we’re in New
a demonstration when we’re in New Orleans all right all right yeah you
Orleans all right all right yeah you
Orleans all right all right yeah you know every time I go out to an event I
know every time I go out to an event I
know every time I go out to an event I always try to find a local place and
always try to find a local place and
always try to find a local place and bring some people with me so why I think
bring some people with me so why I think
bring some people with me so why I think I’m there for three nights I think yeah
I’m there for three nights I think yeah
I’m there for three nights I think yeah okay a particular about to yes likes
okay a particular about to yes likes
okay a particular about to yes likes exactly what you wanted so that’s great
exactly what you wanted so that’s great
exactly what you wanted so that’s great all right so what are some of the points
all right so what are some of the points
all right so what are some of the points that you’re going to be talking about in
that you’re going to be talking about in
that you’re going to be talking about in your presentation when you go up a
your presentation when you go up a
your presentation when you go up a couple weeks so I really number one I
couple weeks so I really number one I
couple weeks so I really number one I want to understand what people to
want to understand what people to
want to understand what people to understand that you know even though I’m
understand that you know even though I’m
understand that you know even though I’m out there on my network television all
out there on my network television all
out there on my network television all that sort of thing I didn’t start there
that sort of thing I didn’t start there
that sort of thing I didn’t start there you know so I want them to understand
you know so I want them to understand
you know so I want them to understand that you can get there but you had to
that you can get there but you had to
that you can get there but you had to start small what are the steps that you
start small what are the steps that you
start small what are the steps that you need to take how you can become your own
need to take how you can become your own
need to take how you can become your own publishing Empire practically today with
publishing Empire practically today with
publishing Empire practically today with technology and then I’m going to talk to
technology and then I’m going to talk to
technology and then I’m going to talk to them a little bit about the secrets of
them a little bit about the secrets of
them a little bit about the secrets of getting in front of the camera so if you
getting in front of the camera so if you
getting in front of the camera so if you want to be on television we want to be
want to be on television we want to be
want to be on television we want to be on network news um no here’s how you’re
on network news um no here’s how you’re
on network news um no here’s how you’re going to get there here’s what you need
going to get there here’s what you need
going to get there here’s what you need to know here’s what’s going to get you
to know here’s what’s going to get you
to know here’s what’s going to get you blackballed and you’re never going to
blackballed and you’re never going to
blackballed and you’re never going to get on so those kinds of Secrets is what
get on so those kinds of Secrets is what
get on so those kinds of Secrets is what I want give them so that they can walk
I want give them so that they can walk
I want give them so that they can walk away armed and well equipped to take
away armed and well equipped to take
away armed and well equipped to take those little baby steps and then who
those little baby steps and then who
those little baby steps and then who knows they might end up on the Today
knows they might end up on the Today
knows they might end up on the Today Show one of these days cool and so for
Show one of these days cool and so for
Show one of these days cool and so for somebody you said the first step is you
somebody you said the first step is you
somebody you said the first step is you got to find what you stand for find what
got to find what you stand for find what
got to find what you stand for find what you believe in um and I’m a big believer
you believe in um and I’m a big believer
you believe in um and I’m a big believer in that I think everybody should be
in that I think everybody should be
in that I think everybody should be purpose driven as they build their
purpose driven as they build their
purpose driven as they build their companies you have advice for I deal
companies you have advice for I deal
companies you have advice for I deal with a lot of people who who are lost in
with a lot of people who who are lost in
with a lot of people who who are lost in that respect like they don’t know what
that respect like they don’t know what
that respect like they don’t know what they stand for they don’t know what
they stand for they don’t know what
they stand for they don’t know what their purpose is until you figure that
their purpose is until you figure that
their purpose is until you figure that out it’s hard to articulate it in a
out it’s hard to articulate it in a
out it’s hard to articulate it in a meaningful way to the general public so
meaningful way to the general public so
meaningful way to the general public so do you have thoughts on how to how do
do you have thoughts on how to how do
do you have thoughts on how to how do you find that how do you find that lean
you find that how do you find that lean
you find that how do you find that lean your salsa being find your purpose find
your salsa being find your purpose find
your salsa being find your purpose find your passion right well it’s not an easy
your passion right well it’s not an easy
your passion right well it’s not an easy thing to do I mean obviously like I said
thing to do I mean obviously like I said
thing to do I mean obviously like I said it took me awhile
it took me awhile
it took me awhile find it myself but I do think that you
find it myself but I do think that you
find it myself but I do think that you know just really peeling back the layers
know just really peeling back the layers
know just really peeling back the layers of the onion so to speak and really
of the onion so to speak and really
of the onion so to speak and really getting too into your heart it’s all
getting too into your heart it’s all
getting too into your heart it’s all about what it what is it that drives you
about what it what is it that drives you
about what it what is it that drives you what is it that you want to accomplish
what is it that you want to accomplish
what is it that you want to accomplish and what do you want to be known for so
and what do you want to be known for so
and what do you want to be known for so what’s what’s your legacy going to be
what’s what’s your legacy going to be
what’s what’s your legacy going to be like you know what would they write your
like you know what would they write your
like you know what would they write your obituary so things like that little
obituary so things like that little
obituary so things like that little exercises that you can think about that
exercises that you can think about that
exercises that you can think about that help you identify what it is you’re
help you identify what it is you’re
help you identify what it is you’re trying to accomplish can be very
trying to accomplish can be very
trying to accomplish can be very beneficial and then I think that a lot
beneficial and then I think that a lot
beneficial and then I think that a lot of people often are fearful of saying
of people often are fearful of saying
of people often are fearful of saying what they want to do because they’re
what they want to do because they’re
what they want to do because they’re afraid it’s going to look like well I’m
afraid it’s going to look like well I’m
afraid it’s going to look like well I’m trying to get out there and you know
trying to get out there and you know
trying to get out there and you know toot my own horn and you know trying to
toot my own horn and you know trying to
toot my own horn and you know trying to get famous sir it recognized you know
get famous sir it recognized you know
get famous sir it recognized you know what everybody’s got a tent we’re all in
what everybody’s got a tent we’re all in
what everybody’s got a tent we’re all in the business of selling ourselves and
the business of selling ourselves and
the business of selling ourselves and even if you’re selling widgets you’re in
even if you’re selling widgets you’re in
even if you’re selling widgets you’re in the business of selling yourself because
the business of selling yourself because
the business of selling yourself because they’re not going to buy widgets from
they’re not going to buy widgets from
they’re not going to buy widgets from somebody they don’t like right so that’s
somebody they don’t like right so that’s
somebody they don’t like right so that’s a lot of it to just getting over that
a lot of it to just getting over that
a lot of it to just getting over that hurdle and recognizing that the
hurdle and recognizing that the
hurdle and recognizing that the opportunities out there and that you’re
opportunities out there and that you’re
opportunities out there and that you’re smart enough and good enough and you
smart enough and good enough and you
smart enough and good enough and you know somebody’s going to be doing it and
know somebody’s going to be doing it and
know somebody’s going to be doing it and delivering that message and that content
delivering that message and that content
delivering that message and that content might as well be you love it more
might as well be you love it more
might as well be you love it more questions coming in all is your number
questions coming in all is your number
questions coming in all is your number one tip on public speaking get out there
one tip on public speaking get out there
one tip on public speaking get out there and do it yes you know people say to me
and do it yes you know people say to me
and do it yes you know people say to me oh I’m so afraid of speaking in front of
oh I’m so afraid of speaking in front of
oh I’m so afraid of speaking in front of people the more you do it the easier it
people the more you do it the easier it
people the more you do it the easier it gets so you know I would say if you’re
gets so you know I would say if you’re
gets so you know I would say if you’re not used to it join something like
not used to it join something like
not used to it join something like Toastmasters try to get on some panels
Toastmasters try to get on some panels
Toastmasters try to get on some panels instead of trying to do the whole thing
instead of trying to do the whole thing
instead of trying to do the whole thing by yourself get on some panels remember
by yourself get on some panels remember
by yourself get on some panels remember that it’s stories that people remember
that it’s stories that people remember
that it’s stories that people remember it’s not necessarily there your
it’s not necessarily there your
it’s not necessarily there your PowerPoint presentation with all those
PowerPoint presentation with all those
PowerPoint presentation with all those key points you want to make it’s the
key points you want to make it’s the
key points you want to make it’s the stories that bring your remarks to life
stories that bring your remarks to life
stories that bring your remarks to life so learn to become a good storyteller
so learn to become a good storyteller
so learn to become a good storyteller and never ever ever memorized your
and never ever ever memorized your
and never ever ever memorized your speech you want to go out there and talk
speech you want to go out there and talk
speech you want to go out there and talk and have a conversation with the
and have a conversation with the
and have a conversation with the audience people who go up and memorize
audience people who go up and memorize
audience people who go up and memorize your speech and I actually personally I
your speech and I actually personally I
your speech and I actually personally I don’t even like to use PowerPoint
don’t even like to use PowerPoint
don’t even like to use PowerPoint presentation because I think that you
presentation because I think that you
presentation because I think that you get so locked in and people are sitting
get so locked in and people are sitting
get so locked in and people are sitting there staring at your slow
there staring at your slow
there staring at your slow instead of engaging with you so I think
instead of engaging with you so I think
instead of engaging with you so I think the storytelling and you know being able
the storytelling and you know being able
the storytelling and you know being able to really talk to the audience having a
to really talk to the audience having a
to really talk to the audience having a conversation and then just getting out
conversation and then just getting out
conversation and then just getting out there and practicing those are some of
there and practicing those are some of
there and practicing those are some of the keys yeah I think I think one of the
the keys yeah I think I think one of the
the keys yeah I think I think one of the things that helped me to is uh realizing
things that helped me to is uh realizing
things that helped me to is uh realizing that I could help the people in the
that I could help the people in the
that I could help the people in the audience yeah that helped me with my
audience yeah that helped me with my
audience yeah that helped me with my nerves yeah I felt like you know I’ve
nerves yeah I felt like you know I’ve
nerves yeah I felt like you know I’ve had whatever topic you’re talking about
had whatever topic you’re talking about
had whatever topic you’re talking about whatever you know speech was ready to
whatever you know speech was ready to
whatever you know speech was ready to deliver I’d already had lots of
deliver I’d already had lots of
deliver I’d already had lots of conversations one-on-one with people
conversations one-on-one with people
conversations one-on-one with people right about the same topic and I knew
right about the same topic and I knew
right about the same topic and I knew that that information helped them and so
that that information helped them and so
that that information helped them and so I had a message that would be helpful to
I had a message that would be helpful to
I had a message that would be helpful to the people who are sitting here coming
the people who are sitting here coming
the people who are sitting here coming to watch me and that always I don’t know
to watch me and that always I don’t know
to watch me and that always I don’t know for some reason that always helps me
for some reason that always helps me
for some reason that always helps me feel more comfortable and confident
feel more comfortable and confident
feel more comfortable and confident going on going on stage um what about
going on going on stage um what about
going on going on stage um what about for camera like so you’ve had tons of
for camera like so you’ve had tons of
for camera like so you’ve had tons of experience I was in front of the camera
experience I was in front of the camera
experience I was in front of the camera a lot of people you know would rather
a lot of people you know would rather
a lot of people you know would rather die than be on camera how do you is it
die than be on camera how do you is it
die than be on camera how do you is it still just practice or how did you kind
still just practice or how did you kind
still just practice or how did you kind of get started on being on camera so the
of get started on being on camera so the
of get started on being on camera so the thing about being on camera is you can’t
thing about being on camera is you can’t
thing about being on camera is you can’t have a thin skin because you know you
have a thin skin because you know you
have a thin skin because you know you need to be able to take the critique and
need to be able to take the critique and
need to be able to take the critique and the advice and the feedback so you never
the advice and the feedback so you never
the advice and the feedback so you never want to go and a big deal that your
want to go and a big deal that your
want to go and a big deal that your first time on the air because you’re
first time on the air because you’re
first time on the air because you’re probably going to screw it up unless you
probably going to screw it up unless you
probably going to screw it up unless you just happen to be some kind of amazing
just happen to be some kind of amazing
just happen to be some kind of amazing natural so you want to start small and
natural so you want to start small and
natural so you want to start small and you want to get feedback from people you
you want to get feedback from people you
you want to get feedback from people you the thing about being on camera is to
the thing about being on camera is to
the thing about being on camera is to keep your answer is very short and very
keep your answer is very short and very
keep your answer is very short and very succinct and to speak in a language that
succinct and to speak in a language that
succinct and to speak in a language that people can understand you because the
people can understand you because the
people can understand you because the average person watching you is going to
average person watching you is going to
average person watching you is going to have about a sixth grade education so
have about a sixth grade education so
have about a sixth grade education so you’ve got to remember that and you also
you’ve got to remember that and you also
you’ve got to remember that and you also have to be willing to think about how
have to be willing to think about how
have to be willing to think about how you look now I know if it’s a lot easier
you look now I know if it’s a lot easier
you look now I know if it’s a lot easier for guys guys could get away with a lot
for guys guys could get away with a lot
for guys guys could get away with a lot more and they are going to look at the
more and they are going to look at the
more and they are going to look at the way you look and I will tell you when I
way you look and I will tell you when I
way you look and I will tell you when I first got a contract with ABC news in
first got a contract with ABC news in
first got a contract with ABC news in New York they said to me okay we don’t
New York they said to me okay we don’t
New York they said to me okay we don’t like your hair we don’t like your makeup
like your hair we don’t like your makeup
like your hair we don’t like your makeup and we don’t like your wardrobe I just
and we don’t like your wardrobe I just
and we don’t like your wardrobe I just have I step short brown curly hair
have I step short brown curly hair
have I step short brown curly hair so now I’m a blonde and then I dress
so now I’m a blonde and then I dress
so now I’m a blonde and then I dress very differently and you know and I’m
very differently and you know and I’m
very differently and you know and I’m sitting there thinking well I can’t
sitting there thinking well I can’t
sitting there thinking well I can’t believe it you know I’m like I’m this
believe it you know I’m like I’m this
believe it you know I’m like I’m this age and they’re telling me they don’t
age and they’re telling me they don’t
age and they’re telling me they don’t like the way I look and they just hired
like the way I look and they just hired
like the way I look and they just hired me so you know you’ve got to be willing
me so you know you’ve got to be willing
me so you know you’ve got to be willing to to make the changes in full listen
to to make the changes in full listen
to to make the changes in full listen and so you may love the haircut I had
and so you may love the haircut I had
and so you may love the haircut I had since high school but you know what it
since high school but you know what it
since high school but you know what it may not be what you’re going to get on
may not be what you’re going to get on
may not be what you’re going to get on the air with because it’s a visual
the air with because it’s a visual
the air with because it’s a visual meeting you really have to pay attention
meeting you really have to pay attention
meeting you really have to pay attention you used to have brown hair and I used
you used to have brown hair and I used
you used to have brown hair and I used to have more hair so there you go uh so
to have more hair so there you go uh so
to have more hair so there you go uh so here’s a question from chefs whose a
here’s a question from chefs whose a
here’s a question from chefs whose a loyal fan I YouTube viewer hi Susan I’m
loyal fan I YouTube viewer hi Susan I’m
loyal fan I YouTube viewer hi Susan I’m an entrepreneur who is fairly confident
an entrepreneur who is fairly confident
an entrepreneur who is fairly confident with putting myself out there are doing
with putting myself out there are doing
with putting myself out there are doing my all the gain recognition for my I’m
my all the gain recognition for my I’m
my all the gain recognition for my I’m currently doing well with social media
currently doing well with social media
currently doing well with social media marketing and gaining some popularity
marketing and gaining some popularity
marketing and gaining some popularity which helps my company other than social
which helps my company other than social
which helps my company other than social media marketing and content writing are
media marketing and content writing are
media marketing and content writing are there other tips you have to offer when
there other tips you have to offer when
there other tips you have to offer when it comes to improving his self-image
it comes to improving his self-image
it comes to improving his self-image improving the self-image well you know a
improving the self-image well you know a
improving the self-image well you know a self-image often comes from inside so
self-image often comes from inside so
self-image often comes from inside so you really need to use a lot of
you really need to use a lot of
you really need to use a lot of self-talk and I’ll tell you a true story
self-talk and I’ll tell you a true story
self-talk and I’ll tell you a true story here so when I was going into junior
here so when I was going into junior
here so when I was going into junior high school I had done very poorly on a
high school I had done very poorly on a
high school I had done very poorly on a standardized test the year before in
standardized test the year before in
standardized test the year before in sixth grade so unfortunately I was put
sixth grade so unfortunately I was put
sixth grade so unfortunately I was put into a class for the mentally challenged
into a class for the mentally challenged
into a class for the mentally challenged student and told that the most i could
student and told that the most i could
student and told that the most i could ever hope for would be a vocational
ever hope for would be a vocational
ever hope for would be a vocational education and all of my friends were in
education and all of my friends were in
education and all of my friends were in the class for the gifted students so
the class for the gifted students so
the class for the gifted students so suddenly I was labeled you know a child
suddenly I was labeled you know a child
suddenly I was labeled you know a child with learning disabilities and all of
with learning disabilities and all of
with learning disabilities and all of that and I started playing that part it
that and I started playing that part it
that and I started playing that part it wasn’t till I was a sophomore in high
wasn’t till I was a sophomore in high
wasn’t till I was a sophomore in high school that a counselor said to me no
school that a counselor said to me no
school that a counselor said to me no there’s really no reason you couldn’t
there’s really no reason you couldn’t
there’s really no reason you couldn’t graduate at the top of your class and I
graduate at the top of your class and I
graduate at the top of your class and I was like sort of dumbfounded like you
was like sort of dumbfounded like you
was like sort of dumbfounded like you know wait a minute you don’t know I
know wait a minute you don’t know I
know wait a minute you don’t know I can’t do that but I for some reason I
can’t do that but I for some reason I
can’t do that but I for some reason I paid attention I did graduate the top of
paid attention I did graduate the top of
paid attention I did graduate the top of my class and you know winter call I also
my class and you know winter call I also
my class and you know winter call I also graduated from law school with honors
graduated from law school with honors
graduated from law school with honors and and passed the bar but my point is i
and and passed the bar but my point is i
and and passed the bar but my point is i still struggle with that girl in that
still struggle with that girl in that
still struggle with that girl in that class in seventh grade but she’s still
class in seventh grade but she’s still
class in seventh grade but she’s still very part of
very part of
very part of and so I have to learn to get rid of her
and so I have to learn to get rid of her
and so I have to learn to get rid of her not listen to her because she would just
not listen to her because she would just
not listen to her because she would just tear me down if she got the chance well
tear me down if she got the chance well
tear me down if she got the chance well I think all of us have those little
I think all of us have those little
I think all of us have those little inner demons and we have to work with
inner demons and we have to work with
inner demons and we have to work with and you know you have to recognize it
and you know you have to recognize it
and you know you have to recognize it you are really darn good at what you do
you are really darn good at what you do
you are really darn good at what you do and by golly you know what get out there
and by golly you know what get out there
and by golly you know what get out there and do it because you’re smart enough to
and do it because you’re smart enough to
and do it because you’re smart enough to figure it out and the world needs to
figure it out and the world needs to
figure it out and the world needs to know it I love it I love the I was
know it I love it I love the I was
know it I love it I love the I was thinking the same thing your demons we
thinking the same thing your demons we
thinking the same thing your demons we have our own I I have a need to I hate
have our own I I have a need to I hate
have our own I I have a need to I hate letting people down it’s one of my
letting people down it’s one of my
letting people down it’s one of my things like I hate letting people down
things like I hate letting people down
things like I hate letting people down and it’s and it’s off as a good thing
and it’s and it’s off as a good thing
and it’s and it’s off as a good thing because it means you over deliver a lot
because it means you over deliver a lot
because it means you over deliver a lot and a lot of value but a lot of times I
and a lot of value but a lot of times I
and a lot of value but a lot of times I find with him doing a speech an
find with him doing a speech an
find with him doing a speech an interview I kind of secretly hope that
interview I kind of secretly hope that
interview I kind of secretly hope that the person’s gonna cancel on me so that
the person’s gonna cancel on me so that
the person’s gonna cancel on me so that I don’t have to go because I might let
I don’t have to go because I might let
I don’t have to go because I might let them down and I always like talked
them down and I always like talked
them down and I always like talked myself out of it that hey this is like
myself out of it that hey this is like
myself out of it that hey this is like I’m gonna help them it’s gonna be great
I’m gonna help them it’s gonna be great
I’m gonna help them it’s gonna be great i always feel great afterwards but i
i always feel great afterwards but i
i always feel great afterwards but i hope this like little voice I kind of
hope this like little voice I kind of
hope this like little voice I kind of secretly hoping something’s going to
secretly hoping something’s going to
secretly hoping something’s going to happen they’re gonna cancel on me and I
happen they’re gonna cancel on me and I
happen they’re gonna cancel on me and I don’t have to do it um so yeah seven
don’t have to do it um so yeah seven
don’t have to do it um so yeah seven mean we all have our own things that we
mean we all have our own things that we
mean we all have our own things that we got to deal with that’s that’s fine and
got to deal with that’s that’s fine and
got to deal with that’s that’s fine and take further answer that question one of
take further answer that question one of
take further answer that question one of the things I’ve learned to do if I
the things I’ve learned to do if I
the things I’ve learned to do if I really feel intimidated and out of my
really feel intimidated and out of my
really feel intimidated and out of my league sometimes I just think okay I’m
league sometimes I just think okay I’m
league sometimes I just think okay I’m going to play a role if I were playing
going to play a role if I were playing
going to play a role if I were playing is in a movie how would i play this role
is in a movie how would i play this role
is in a movie how would i play this role and I become that person so I did that
and I become that person so I did that
and I become that person so I did that when I was raising venture capital for
when I was raising venture capital for
when I was raising venture capital for my company because so few women ever get
my company because so few women ever get
my company because so few women ever get venture capital and I was in the
venture capital and I was in the
venture capital and I was in the technology world and that’s sole male
technology world and that’s sole male
technology world and that’s sole male dominated and of course the venture
dominated and of course the venture
dominated and of course the venture capital world is dominated by males too
capital world is dominated by males too
capital world is dominated by males too until I really I had to say okay you
until I really I had to say okay you
until I really I had to say okay you know i am this woman and I’m going in
know i am this woman and I’m going in
know i am this woman and I’m going in there and I’m going to tell these guys
there and I’m going to tell these guys
there and I’m going to tell these guys how they need to give me money millions
how they need to give me money millions
how they need to give me money millions of dollars though it you know sort of a
of dollars though it you know sort of a
of dollars though it you know sort of a row like wait cool did you did you try
row like wait cool did you did you try
row like wait cool did you did you try to I’m curious did you kind of embody a
to I’m curious did you kind of embody a
to I’m curious did you kind of embody a particular person or just that mindset
particular person or just that mindset
particular person or just that mindset no it’s just the lines that you know
no it’s just the lines that you know
no it’s just the lines that you know sort of of all those tough you know
sort of of all those tough you know
sort of of all those tough you know women that you see on the movies or on
women that you see on the movies or on
women that you see on the movies or on sitcoms or whatever i’m like okay i’m
sitcoms or whatever i’m like okay i’m
sitcoms or whatever i’m like okay i’m going to be one of those i’m going to
going to be one of those i’m going to
going to be one of those i’m going to grow a pair is Larry
grow a pair is Larry
grow a pair is Larry wind it would say i love it and she’ll
wind it would say i love it and she’ll
wind it would say i love it and she’ll talk back thanks for the response he’s
talk back thanks for the response he’s
talk back thanks for the response he’s fighting his inner demons but he’s
fighting his inner demons but he’s
fighting his inner demons but he’s working on a line at three new clients
working on a line at three new clients
working on a line at three new clients this week so that’s great congratulation
47 179 rights in hey maybe it’s a stupid
47 179 rights in hey maybe it’s a stupid question but I have problems with it
question but I have problems with it
question but I have problems with it every day is off topic but I’m curious
every day is off topic but I’m curious
every day is off topic but I’m curious to see what you think how can I motivate
to see what you think how can I motivate
to see what you think how can I motivate myself to work hard work harder well
myself to work hard work harder well
myself to work hard work harder well first of all there is no such thing as a
first of all there is no such thing as a
first of all there is no such thing as a dumb question right Evan so I think
dumb question right Evan so I think
dumb question right Evan so I think that’s that’s an interesting question
that’s that’s an interesting question
that’s that’s an interesting question especially if you’re starting your own
especially if you’re starting your own
especially if you’re starting your own business or in particular you’re working
business or in particular you’re working
business or in particular you’re working on your own sometimes it’s hard to get
on your own sometimes it’s hard to get
on your own sometimes it’s hard to get up and get motivated to get going so I
up and get motivated to get going so I
up and get motivated to get going so I think one of the things to do is to set
think one of the things to do is to set
think one of the things to do is to set little mini rewards for yourself so put
little mini rewards for yourself so put
little mini rewards for yourself so put something out there that says this is my
something out there that says this is my
something out there that says this is my goal and you know what it’s a little bit
goal and you know what it’s a little bit
goal and you know what it’s a little bit of a stretch wanna buy yeah there you
of a stretch wanna buy yeah there you
of a stretch wanna buy yeah there you know what mail tree so you know whether
know what mail tree so you know whether
know what mail tree so you know whether it’s like some kind of food you want to
it’s like some kind of food you want to
it’s like some kind of food you want to go out to eat or it’s a piece of
go out to eat or it’s a piece of
go out to eat or it’s a piece of technology you know gadget whatever even
technology you know gadget whatever even
technology you know gadget whatever even wanting to buy give yourself a treat a
wanting to buy give yourself a treat a
wanting to buy give yourself a treat a treat it’s like that carrot you know
treat it’s like that carrot you know
treat it’s like that carrot you know you’re gonna go for it and if you don’t
you’re gonna go for it and if you don’t
you’re gonna go for it and if you don’t achieve it don’t cheat you don’t get it
achieve it don’t cheat you don’t get it
achieve it don’t cheat you don’t get it okay so that’s kind of one of the ways I
okay so that’s kind of one of the ways I
okay so that’s kind of one of the ways I think you can motivate yourself to get
think you can motivate yourself to get
think you can motivate yourself to get going and and I personally am a total
going and and I personally am a total
going and and I personally am a total believer in goal setting and I always
believer in goal setting and I always
believer in goal setting and I always write mine down and I have no short-term
write mine down and I have no short-term
write mine down and I have no short-term I am I daily goals I have short-term
I am I daily goals I have short-term
I am I daily goals I have short-term goals and I have long-term goals and if
goals and I have long-term goals and if
goals and I have long-term goals and if they’re not written down it’s so easy
they’re not written down it’s so easy
they’re not written down it’s so easy just to forget about it hmm did you keep
just to forget about it hmm did you keep
just to forget about it hmm did you keep them somewhere to that you can look at
them somewhere to that you can look at
them somewhere to that you can look at them I you know I have to admit I you
them I you know I have to admit I you
them I you know I have to admit I you know I could keep him on text stuff and
know I could keep him on text stuff and
know I could keep him on text stuff and all that I write them down on in a
all that I write them down on in a
all that I write them down on in a notebook in a journal there it doesn’t
notebook in a journal there it doesn’t
notebook in a journal there it doesn’t where I keep them and then every morning
where I keep them and then every morning
where I keep them and then every morning I get up and I just got an index card
I get up and I just got an index card
I get up and I just got an index card and I put my top things that absolutely
and I put my top things that absolutely
and I put my top things that absolutely have to get done that day and I set
have to get done that day and I set
have to get done that day and I set everything aside until those things are
everything aside until those things are
everything aside until those things are done and then that I can move on to
done and then that I can move on to
done and then that I can move on to other things I love it um one of the
other things I love it um one of the
other things I love it um one of the things I find super helpful is having a
things I find super helpful is having a
things I find super helpful is having a an environment for greatness if you want
an environment for greatness if you want
an environment for greatness if you want to be great you got to be surrounded by
to be great you got to be surrounded by
to be great you got to be surrounded by great
great
great so like there’s a reason why this guy is
so like there’s a reason why this guy is
so like there’s a reason why this guy is here and that’s on the wall and I have
here and that’s on the wall and I have
here and that’s on the wall and I have music that I have every morning that
music that I have every morning that
music that I have every morning that gets me moving and I think having a
gets me moving and I think having a
gets me moving and I think having a schedule an environment that makes you
schedule an environment that makes you
schedule an environment that makes you think bigger helps you say motivate
think bigger helps you say motivate
think bigger helps you say motivate because most people their environment
because most people their environment
because most people their environment sucks yeah that’s your product of your
sucks yeah that’s your product of your
sucks yeah that’s your product of your environment and so you don’t end up
environment and so you don’t end up
environment and so you don’t end up doing anything great because you’re not
doing anything great because you’re not
doing anything great because you’re not surrounded by greatness what would you
surrounded by greatness what would you
surrounded by greatness what would you work for yourself and you’re working for
work for yourself and you’re working for
work for yourself and you’re working for home everybody think oh you’re not
home everybody think oh you’re not
home everybody think oh you’re not really working sorry whatever and you
really working sorry whatever and you
really working sorry whatever and you just have to remember that I have set
just have to remember that I have set
just have to remember that I have set hours you have to work you have things
hours you have to work you have things
hours you have to work you have things that have to be accomplished and that’s
that have to be accomplished and that’s
that have to be accomplished and that’s the way it is I know we’re already up
the way it is I know we’re already up
the way it is I know we’re already up against a clock it’s crazy I will take
against a clock it’s crazy I will take
against a clock it’s crazy I will take two quick questions Tanner’s asking
two quick questions Tanner’s asking
two quick questions Tanner’s asking where are we from I’m from Toronto
where are we from I’m from Toronto
where are we from I’m from Toronto Canada Susan well I’m actually from st.
Canada Susan well I’m actually from st.
Canada Susan well I’m actually from st. Louis I live part time in New York City
Louis I live part time in New York City
Louis I live part time in New York City and I’m building a home in Jupiter
and I’m building a home in Jupiter
and I’m building a home in Jupiter Florida Wow there you go love it and
Florida Wow there you go love it and
Florida Wow there you go love it and then last question uh for you what goes
then last question uh for you what goes
then last question uh for you what goes through your mind before you write a
through your mind before you write a
through your mind before you write a best-selling book I have to have an idea
best-selling book I have to have an idea
best-selling book I have to have an idea that i really want to communicate to
that i really want to communicate to
that i really want to communicate to people so like the book I’m working on
people so like the book I’m working on
people so like the book I’m working on right now it’s going to be called the
right now it’s going to be called the
right now it’s going to be called the one percent club and my mission is to
one percent club and my mission is to
one percent club and my mission is to help small businesses who are struggling
help small businesses who are struggling
help small businesses who are struggling and so few who ever cross over the
and so few who ever cross over the
and so few who ever cross over the million dollar threshold much less get
million dollar threshold much less get
million dollar threshold much less get to the multi-million dollar level you
to the multi-million dollar level you
to the multi-million dollar level you know less than 1% get to that level my
know less than 1% get to that level my
know less than 1% get to that level my mission is to help small businesses get
mission is to help small businesses get
mission is to help small businesses get to that elite one percent that upper
to that elite one percent that upper
to that elite one percent that upper like actual small business success and I
like actual small business success and I
like actual small business success and I know they sources inspiration and
know they sources inspiration and
know they sources inspiration and guidance to mentor them to get to that
guidance to mentor them to get to that
guidance to mentor them to get to that level of success you ever show on that
level of success you ever show on that
level of success you ever show on that don’t you I thought I saw a show about
don’t you I thought I saw a show about
don’t you I thought I saw a show about that yeah I have a show on iTunes a
that yeah I have a show on iTunes a
that yeah I have a show on iTunes a podcast and then also a show on whatever
podcast and then also a show on whatever
podcast and then also a show on whatever takes network I love it love it cool
takes network I love it love it cool
takes network I love it love it cool well I mean I know you can’t see the
well I mean I know you can’t see the
well I mean I know you can’t see the questions but people saying great tips
questions but people saying great tips
questions but people saying great tips thank you so much and i know we live all
thank you so much and i know we live all
thank you so much and i know we live all over it Susan thank you so much for
over it Susan thank you so much for
over it Susan thank you so much for spending time with us today for
spending time with us today for
spending time with us today for everybody watching again Susan I are
everybody watching again Susan I are
everybody watching again Susan I are both going to be at this age summit uh
both going to be at this age summit uh
both going to be at this age summit uh there’s a promo code in the description
there’s a promo code in the description
there’s a promo code in the description normally it’s 800
normally it’s 800
normally it’s 800 dollars but with the promo code you can
dollars but with the promo code you can
dollars but with the promo code you can get in for 99 bucks so that’s the
get in for 99 bucks so that’s the
get in for 99 bucks so that’s the suppressor great great deal we’re both
suppressor great great deal we’re both
suppressor great great deal we’re both okay then come and talk to me talk to
okay then come and talk to me talk to
okay then come and talk to me talk to Susan share some knowledge and again
Susan share some knowledge and again
Susan share some knowledge and again Susan I can’t thank you enough really
Susan I can’t thank you enough really
Susan I can’t thank you enough really appreciate all the advice and wasn’t
appreciate all the advice and wasn’t
appreciate all the advice and wasn’t that you share with my audience today
that you share with my audience today
that you share with my audience today it’s my pleasure Evan thanks Lots in a
it’s my pleasure Evan thanks Lots in a
it’s my pleasure Evan thanks Lots in a couple weeks yeah see you then low salsa
couple weeks yeah see you then low salsa
couple weeks yeah see you then low salsa dancing yes all right bye
”
Be First to Comment