How to Build a Billion Dollar Business with No Advertising – Howard Schultz

but I believed very strongly that we

but I believed very strongly that we could build a different kind of company

could build a different kind of company

could build a different kind of company I never believed never I think it would

I never believed never I think it would

I never believed never I think it would have been arrogant to believe that we

have been arrogant to believe that we

have been arrogant to believe that we could have a thousand 2,000 or 7,500

could have a thousand 2,000 or 7,500

could have a thousand 2,000 or 7,500 stores in the US and around the world

stores in the US and around the world

stores in the US and around the world but something really magical started

but something really magical started

but something really magical started happening and it started happening as a

happening and it started happening as a

happening and it started happening as a result of not advertising or

result of not advertising or

result of not advertising or conventional consumer classical

conventional consumer classical

conventional consumer classical marketing the fact is that Starbucks

marketing the fact is that Starbucks

marketing the fact is that Starbucks spends very little on traditional

spends very little on traditional

spends very little on traditional advertising it started happening because

advertising it started happening because

advertising it started happening because we demonstrated to ourselves and now the

we demonstrated to ourselves and now the

we demonstrated to ourselves and now the world that to build an enduring

world that to build an enduring

world that to build an enduring sustainable long-term business and

sustainable long-term business and

sustainable long-term business and consumer brand it’s not about fancy

consumer brand it’s not about fancy

consumer brand it’s not about fancy marketing it’s about establishing a very

marketing it’s about establishing a very

marketing it’s about establishing a very powerful and unusual emotional

powerful and unusual emotional

powerful and unusual emotional relationship with the customer