today almost talk to you about the magic of making mistakes so firstly did you
of making mistakes so firstly did you
of making mistakes so firstly did you know that the average human makes about
know that the average human makes about
know that the average human makes about 35,000 decisions every single day by
35,000 decisions every single day by
35,000 decisions every single day by extraordinary and those decisions can
extraordinary and those decisions can
extraordinary and those decisions can roughly be categorized around these six
roughly be categorized around these six
roughly be categorized around these six categories in terms of how we deal with
categories in terms of how we deal with
categories in terms of how we deal with those decisions so whether it’s for
those decisions so whether it’s for
those decisions so whether it’s for clients based on the need to make a
clients based on the need to make a
clients based on the need to make a decision based on some law or regulation
decision based on some law or regulation
decision based on some law or regulation for whether it’s deflection we’ve been
for whether it’s deflection we’ve been
for whether it’s deflection we’ve been playing something you’re passing on a
playing something you’re passing on a
playing something you’re passing on a decision or banner or is a balanced
decision or banner or is a balanced
decision or banner or is a balanced decision so you wait up the pros and
decision so you wait up the pros and
decision so you wait up the pros and cons of make a decision roughly
cons of make a decision roughly
cons of make a decision roughly decisions are made there are only six
decisions are made there are only six
decisions are made there are only six categories that’s obviously a lot of
categories that’s obviously a lot of
categories that’s obviously a lot of decisions that have been made and
decisions that have been made and
decisions that have been made and obviously the potential for a huge
obviously the potential for a huge
obviously the potential for a huge number of mistakes and obviously it’s
number of mistakes and obviously it’s
number of mistakes and obviously it’s the mistakes that I want to really focus
the mistakes that I want to really focus
the mistakes that I want to really focus on today um so people are obviously
on today um so people are obviously
on today um so people are obviously making lots of mistakes but why are they
making lots of mistakes but why are they
making lots of mistakes but why are they making these positive decisions well
making these positive decisions well
making these positive decisions well people when they make decisions they are
people when they make decisions they are
people when they make decisions they are usually making those decisions based on
usually making those decisions based on
usually making those decisions based on the need for a positive outcome so that
the need for a positive outcome so that
the need for a positive outcome so that really got me thinking and I’m pulled
really got me thinking and I’m pulled
really got me thinking and I’m pulled together a very very scientific graph
together a very very scientific graph
together a very very scientific graph which basically shows positive outcomes
which basically shows positive outcomes
which basically shows positive outcomes over time or age actually in this matter
over time or age actually in this matter
over time or age actually in this matter so actually as people start to make more
so actually as people start to make more
so actually as people start to make more more decisions as they progress through
more decisions as they progress through
more decisions as they progress through their life actually what happens is
their life actually what happens is
their life actually what happens is people tend to make more positive
people tend to make more positive
people tend to make more positive decisions because that’s what they learn
decisions because that’s what they learn
decisions because that’s what they learn from the positive outcomes but the
from the positive outcomes but the
from the positive outcomes but the problem for me being an entrepreneur is
problem for me being an entrepreneur is
problem for me being an entrepreneur is that we all know that innovation is
that we all know that innovation is
that we all know that innovation is driven through making mistakes so
driven through making mistakes so
driven through making mistakes so actually I think it’s fairly obvious the
actually I think it’s fairly obvious the
actually I think it’s fairly obvious the same as we get older we tend to make
same as we get older we tend to make
same as we get older we tend to make less mistakes which tends to be why
less mistakes which tends to be why
less mistakes which tends to be why entrepreneurs tend to be just generalize
entrepreneurs tend to be just generalize
entrepreneurs tend to be just generalize it tends to be slightly younger because
it tends to be slightly younger because
it tends to be slightly younger because maybe they haven’t yet learned that fear
maybe they haven’t yet learned that fear
maybe they haven’t yet learned that fear the fear of making mistakes and
the fear of making mistakes and
the fear of making mistakes and obviously mistakes are absolutely
obviously mistakes are absolutely
obviously mistakes are absolutely essential to being an entrepreneur and
essential to being an entrepreneur and
essential to being an entrepreneur and in my space of digital startups when you
in my space of digital startups when you
in my space of digital startups when you continuously make mistakes so that begs
continuously make mistakes so that begs
continuously make mistakes so that begs the question which is why are people so
the question which is why are people so
the question which is why are people so afraid of
afraid of
afraid of six well it’s obviously a very good
six well it’s obviously a very good
six well it’s obviously a very good question I don’t want to tell you a
question I don’t want to tell you a
question I don’t want to tell you a little story and this story is a little
little story and this story is a little
little story and this story is a little bit about me as a very true story so in
bit about me as a very true story so in
bit about me as a very true story so in 1987 I received my first computer now
1987 I received my first computer now
1987 I received my first computer now i’m not sure if anyone knows what this
i’m not sure if anyone knows what this
i’m not sure if anyone knows what this is handy trs-80 the sizes not that’s
is handy trs-80 the sizes not that’s
is handy trs-80 the sizes not that’s very good at least was magical for me
very good at least was magical for me
very good at least was magical for me absolutely magical because it opened my
absolutely magical because it opened my
absolutely magical because it opened my eyes to the ward of program and video
eyes to the ward of program and video
eyes to the ward of program and video games the stacking days of the ZX
games the stacking days of the ZX
games the stacking days of the ZX Spectrum in the Commodore 64 spent all
Spectrum in the Commodore 64 spent all
Spectrum in the Commodore 64 spent all of my time in my bedroom as a rubber
of my time in my bedroom as a rubber
of my time in my bedroom as a rubber raft just coding video games and sending
raft just coding video games and sending
raft just coding video games and sending these game designs to companies and my
these game designs to companies and my
these game designs to companies and my head was burst in the wardens ideas but
head was burst in the wardens ideas but
head was burst in the wardens ideas but ultimately I failed didn’t get any
ultimately I failed didn’t get any
ultimately I failed didn’t get any responses and he really went nowhere and
responses and he really went nowhere and
responses and he really went nowhere and you know I guess the thing with failure
you know I guess the thing with failure
you know I guess the thing with failure is that you just learn from those
is that you just learn from those
is that you just learn from those mistakes I learned a lot and it’s
mistakes I learned a lot and it’s
mistakes I learned a lot and it’s obviously disappointing at a young age
obviously disappointing at a young age
obviously disappointing at a young age not to get any responses back what feel
not to get any responses back what feel
not to get any responses back what feel like the dream my I guess the dream my
like the dream my I guess the dream my
like the dream my I guess the dream my career it just didn’t really materialize
career it just didn’t really materialize
career it just didn’t really materialize but I moved on and what happened when I
but I moved on and what happened when I
but I moved on and what happened when I was correct 12 years old but the
was correct 12 years old but the
was correct 12 years old but the secondary school I was a very very
secondary school I was a very very
secondary school I was a very very interesting time for me because I found
interesting time for me because I found
interesting time for me because I found conquers Congress were amazing everybody
conquers Congress were amazing everybody
conquers Congress were amazing everybody in my school was playing conkers and
in my school was playing conkers and
in my school was playing conkers and that gave me an idea a really really big
that gave me an idea a really really big
that gave me an idea a really really big idea I fought to myself just what if
idea I fought to myself just what if
idea I fought to myself just what if what if i could sell congress now it’s
what if i could sell congress now it’s
what if i could sell congress now it’s quite big things quite audacious but
quite big things quite audacious but
quite big things quite audacious but before I get on to that I just wanted a
before I get on to that I just wanted a
before I get on to that I just wanted a little bit about PPC now I’m sure you’re
little bit about PPC now I’m sure you’re
little bit about PPC now I’m sure you’re all familiar with PPC is anyone know or
all familiar with PPC is anyone know or
all familiar with PPC is anyone know or PPC that’s one lick well I’m glad
PPC that’s one lick well I’m glad
PPC that’s one lick well I’m glad somebody said that yes it usually starts
somebody said that yes it usually starts
somebody said that yes it usually starts with pay-per-click but actually for me
with pay-per-click but actually for me
with pay-per-click but actually for me it was priced program this nice
it was priced program this nice
it was priced program this nice honker was my key metric in terms of
honker was my key metric in terms of
honker was my key metric in terms of track in the market when there’s send
track in the market when there’s send
track in the market when there’s send conquers it put in in high school I will
conquers it put in in high school I will
conquers it put in in high school I will track the the price of these mantras
track the the price of these mantras
track the the price of these mantras over time and just so you know the price
over time and just so you know the price
over time and just so you know the price of a conqueror was about 10 pounds her
of a conqueror was about 10 pounds her
of a conqueror was about 10 pounds her and it was quite quite interested why I
and it was quite quite interested why I
and it was quite quite interested why I saw happen because the interest infinity
saw happen because the interest infinity
saw happen because the interest infinity of my high school so we have a single
of my high school so we have a single
of my high school so we have a single source of supply we had a single conquer
source of supply we had a single conquer
source of supply we had a single conquer tree and that gave me a be hug now i’m
tree and that gave me a be hug now i’m
tree and that gave me a be hug now i’m not sure if anyone is familiar with
not sure if anyone is familiar with
not sure if anyone is familiar with behalf but it stands for a big hairy
behalf but it stands for a big hairy
behalf but it stands for a big hairy audacious goal and probably more aptly
audacious goal and probably more aptly
audacious goal and probably more aptly probably big spiky audacious go in this
probably big spiky audacious go in this
probably big spiky audacious go in this instance but IV hag nonetheless and my
instance but IV hag nonetheless and my
instance but IV hag nonetheless and my big idea and my dream was if i could
big idea and my dream was if i could
big idea and my dream was if i could control supply of this single tree I
control supply of this single tree I
control supply of this single tree I could control and dominate the entire
could control and dominate the entire
could control and dominate the entire compa supplied in my school so I built
compa supplied in my school so I built
compa supplied in my school so I built barriers to entry and those barriers to
barriers to entry and those barriers to
barriers to entry and those barriers to entry was me and all my friends we
entry was me and all my friends we
entry was me and all my friends we regard the tree possible and control the
regard the tree possible and control the
regard the tree possible and control the sea so that’s what we did quite genuine
sea so that’s what we did quite genuine
sea so that’s what we did quite genuine and what we saw was i interested we
and what we saw was i interested we
and what we saw was i interested we could you ride in the price of these
could you ride in the price of these
could you ride in the price of these conquerors and almost overnight actually
conquerors and almost overnight actually
conquerors and almost overnight actually three times the price they were now
three times the price they were now
three times the price they were now we’re 30 or 40 pence a conker was quite
we’re 30 or 40 pence a conker was quite
we’re 30 or 40 pence a conker was quite extraordinary but we realized that
extraordinary but we realized that
extraordinary but we realized that Ashley are supplying was becoming hugely
Ashley are supplying was becoming hugely
Ashley are supplying was becoming hugely constrained and actually what happened
constrained and actually what happened
constrained and actually what happened was and this was quite genuine quite
was and this was quite genuine quite
was and this was quite genuine quite scary time for us because less
scary time for us because less
scary time for us because less conquerors were falling from the tree
conquerors were falling from the tree
conquerors were falling from the tree and you very quickly we wouldn’t have a
and you very quickly we wouldn’t have a
and you very quickly we wouldn’t have a business and we were entering a very
business and we were entering a very
business and we were entering a very very dangerous time in the business of
very dangerous time in the business of
very dangerous time in the business of selling conquerors and that I call peak
selling conquerors and that I call peak
selling conquerors and that I call peak conquer
conquer
conquer and Pete conquer was honest are we knew
and Pete conquer was honest are we knew
and Pete conquer was honest are we knew it’d come in but not only that will also
it’d come in but not only that will also
it’d come in but not only that will also fight in off low price import standings
fight in off low price import standings
fight in off low price import standings for barbecue we couldn’t believe that
for barbecue we couldn’t believe that
for barbecue we couldn’t believe that other children were bringing their own
other children were bringing their own
other children were bringing their own conquers in from home and this had a
conquers in from home and this had a
conquers in from home and this had a huge detriment or perhaps more a PPC on
huge detriment or perhaps more a PPC on
huge detriment or perhaps more a PPC on post / conquer so come aboard me and our
post / conquer so come aboard me and our
post / conquer so come aboard me and our board meeting like all other great board
board meeting like all other great board
board meeting like all other great board meetings were around back in the vinings
meetings were around back in the vinings
meetings were around back in the vinings in the school how do you need max make
in the school how do you need max make
in the school how do you need max make some decisions and decisive decisions
some decisions and decisive decisions
some decisions and decisive decisions for our business and that decision was
for our business and that decision was
for our business and that decision was we needed to diversify so what we
we needed to diversify so what we
we needed to diversify so what we decided to do was to bring into the
decided to do was to bring into the
decided to do was to bring into the market has any brand new product lines
market has any brand new product lines
market has any brand new product lines and those product lines were the jumbo
and those product lines were the jumbo
and those product lines were the jumbo conquer so the jumbo conquer obviously
conquer so the jumbo conquer obviously
conquer so the jumbo conquer obviously is super-sized conquer and my favorite
is super-sized conquer and my favorite
is super-sized conquer and my favorite the super conquer now the super conquer
the super conquer now the super conquer
the super conquer now the super conquer was very very special pre-drilled pre
was very very special pre-drilled pre
was very very special pre-drilled pre strong but one very very important
strong but one very very important
strong but one very very important secret it was baked there’s men that we
secret it was baked there’s men that we
secret it was baked there’s men that we could give a guarantee the money back
could give a guarantee the money back
could give a guarantee the money back guarantee line is honker so we want
guarantee line is honker so we want
guarantee line is honker so we want these Congress into the market and
these Congress into the market and
these Congress into the market and something extraordinary happened even
something extraordinary happened even
something extraordinary happened even though we weren’t selling many of them
though we weren’t selling many of them
though we weren’t selling many of them actually the past was 20 or 30 times
actually the past was 20 or 30 times
actually the past was 20 or 30 times more than the other conquerors was quite
more than the other conquerors was quite
more than the other conquerors was quite extraordinary we would have a very good
extraordinary we would have a very good
extraordinary we would have a very good money but something else that happened
money but something else that happened
money but something else that happened which we didn’t plan for and that was
which we didn’t plan for and that was
which we didn’t plan for and that was seasonality and unfortunately three and
seasonality and unfortunately three and
seasonality and unfortunately three and four days later we had no market and we
four days later we had no market and we
four days later we had no market and we have no business so we failed but
have no business so we failed but
have no business so we failed but obviously we learn from those mistakes
obviously we learn from those mistakes
obviously we learn from those mistakes and we moved on the next business like
and we moved on the next business like
and we moved on the next business like here and there were a string of failures
here and there were a string of failures
here and there were a string of failures in between the next big idea okay just a
in between the next big idea okay just a
in between the next big idea okay just a few years later this was around the time
few years later this was around the time
few years later this was around the time that our school was on a major health
that our school was on a major health
that our school was on a major health and shiv so gone was the chocolate and
and shiv so gone was the chocolate and
and shiv so gone was the chocolate and the fizzy drinks and sweets and in came
the fizzy drinks and sweets and in came
the fizzy drinks and sweets and in came the vegetables and the fruits instance
the vegetables and the fruits instance
the vegetables and the fruits instance into the school canteen and you know
into the school canteen and you know
into the school canteen and you know where this is going right
where this is going right
where this is going right that gave me a big idea the big idea I
that gave me a big idea the big idea I
that gave me a big idea the big idea I was going to put the sweets right back
was going to put the sweets right back
was going to put the sweets right back into the civil there’s clearly a market
into the civil there’s clearly a market
into the civil there’s clearly a market for this the macro conditions have
for this the macro conditions have
for this the macro conditions have changed and we saw there was not tuning
changed and we saw there was not tuning
changed and we saw there was not tuning and we had to take it so we did so
and we had to take it so we did so
and we had to take it so we did so extensive market research which involved
extensive market research which involved
extensive market research which involved me walking to my little corner shop and
me walking to my little corner shop and
me walking to my little corner shop and trying to find out where they will buy
trying to find out where they will buy
trying to find out where they will buy their sweet and we actually found not
their sweet and we actually found not
their sweet and we actually found not this macro because this one’s in
this macro because this one’s in
this macro because this one’s in Thailand but you actually have some
Thailand but you actually have some
Thailand but you actually have some uh-huh we actually found the
uh-huh we actually found the
uh-huh we actually found the caching Harry would they they were
caching Harry would they they were
caching Harry would they they were supplying their sweets and I know up on
supplying their sweets and I know up on
supplying their sweets and I know up on camera so I have to apologize to my
camera so I have to apologize to my
camera so I have to apologize to my father who doesn’t actually know I used
father who doesn’t actually know I used
father who doesn’t actually know I used his business card to up in the county
his business card to up in the county
his business card to up in the county I’m sorry dad but we opened up an impact
I’m sorry dad but we opened up an impact
I’m sorry dad but we opened up an impact with the caching carries quite
with the caching carries quite
with the caching carries quite extraordinary and we took the business
extraordinary and we took the business
extraordinary and we took the business idea to our headmaster now apologies if
idea to our headmaster now apologies if
idea to our headmaster now apologies if my headmaster is watch it because we
my headmaster is watch it because we
my headmaster is watch it because we were slightly economic with the truth he
were slightly economic with the truth he
were slightly economic with the truth he was going to what we were going to sell
was going to what we were going to sell
was going to what we were going to sell but if you said yes to the idea which
but if you said yes to the idea which
but if you said yes to the idea which was incredible so we opened up shop and
was incredible so we opened up shop and
was incredible so we opened up shop and we traded from the classroom window
we traded from the classroom window
we traded from the classroom window every grade and every lunchtime I was
every grade and every lunchtime I was
every grade and every lunchtime I was amazing so we opened up our shop and we
amazing so we opened up our shop and we
amazing so we opened up our shop and we waited and we waited waited a very long
waited and we waited waited a very long
waited and we waited waited a very long time and actually the truth is nothing
time and actually the truth is nothing
time and actually the truth is nothing much really happened one or two
much really happened one or two
much really happened one or two customers every day we were very very
customers every day we were very very
customers every day we were very very disappointed and we couldn’t just work
disappointed and we couldn’t just work
disappointed and we couldn’t just work out what was going wrong so this is when
out what was going wrong so this is when
out what was going wrong so this is when we make the next incredibly valuable
we make the next incredibly valuable
we make the next incredibly valuable lesson we only believe I guess we
lesson we only believe I guess we
lesson we only believe I guess we learned about the power of marketing and
learned about the power of marketing and
learned about the power of marketing and the power of advertising basically what
the power of advertising basically what
the power of advertising basically what we did and this is genuinely true it’s
we did and this is genuinely true it’s
we did and this is genuinely true it’s quite innovative even today we put in
quite innovative even today we put in
quite innovative even today we put in place a refer-a-friend process and this
place a refer-a-friend process and this
place a refer-a-friend process and this was to try and just encourage word of
was to try and just encourage word of
was to try and just encourage word of mouth in the school now but you’re
mouth in the school now but you’re
mouth in the school now but you’re interested my school had about a
interested my school had about a
interested my school had about a thousand students so it’s a very large
thousand students so it’s a very large
thousand students so it’s a very large school and what we did was that we
school and what we did was that we
school and what we did was that we entered implemented
entered implemented
entered implemented said this character to everybody that
said this character to everybody that
said this character to everybody that would be referred would get time said
would be referred would get time said
would be referred would get time said this time and the person who did the
this time and the person who did the
this time and the person who did the referral would also get ten cent
referral would also get ten cent
referral would also get ten cent discount and this was quite
discount and this was quite
discount and this was quite extraordinary what we also did was we
extraordinary what we also did was we
extraordinary what we also did was we put our prices up temperature so at any
put our prices up temperature so at any
put our prices up temperature so at any point yeah that was the that was the
point yeah that was the that was the
point yeah that was the that was the secret there so anybody that wasn’t
secret there so anybody that wasn’t
secret there so anybody that wasn’t referring to making attempts at the
referring to making attempts at the
referring to making attempts at the different margin which was which was the
different margin which was which was the
different margin which was which was the genius part but something quite magical
genius part but something quite magical
genius part but something quite magical happened because those 10 people became
happened because those 10 people became
happened because those 10 people became 20 that came forward he became 80 and
20 that came forward he became 80 and
20 that came forward he became 80 and before he knew it we were certainly
before he knew it we were certainly
before he knew it we were certainly reckon serving hundreds and hundreds of
reckon serving hundreds and hundreds of
reckon serving hundreds and hundreds of students every single they’re quite
students every single they’re quite
students every single they’re quite quite genuinely and we did it we
quite genuinely and we did it we
quite genuinely and we did it we absolutely cracked it I was absolutely
absolutely cracked it I was absolutely
absolutely cracked it I was absolutely incredible and we moved to a new
incredible and we moved to a new
incredible and we moved to a new Pacifica apprentice to windows which was
Pacifica apprentice to windows which was
Pacifica apprentice to windows which was which is extraordinary of a much much
which is extraordinary of a much much
which is extraordinary of a much much better location in the school as well so
better location in the school as well so
better location in the school as well so good natural footfall etc and was
good natural footfall etc and was
good natural footfall etc and was incredible we were absolutely rock stars
incredible we were absolutely rock stars
incredible we were absolutely rock stars in national woman was unbelievable and
in national woman was unbelievable and
in national woman was unbelievable and quite genuinely the business was turning
quite genuinely the business was turning
quite genuinely the business was turning over about hundred fifty miles a day
over about hundred fifty miles a day
over about hundred fifty miles a day which firm which fifteen-year-old I can
which firm which fifteen-year-old I can
which firm which fifteen-year-old I can tell you as was good money still good
tell you as was good money still good
tell you as was good money still good money but unfortunately with all of that
money but unfortunately with all of that
money but unfortunately with all of that success and being a rock star in our
success and being a rock star in our
success and being a rock star in our school I’m paying with some challenges
school I’m paying with some challenges
school I’m paying with some challenges and he and some big learnings we had to
and he and some big learnings we had to
and he and some big learnings we had to recruit and hire people that we trusted
recruit and hire people that we trusted
recruit and hire people that we trusted fellow students we had to give with
fellow students we had to give with
fellow students we had to give with security we leave not their storage
security we leave not their storage
security we leave not their storage universe ends so much busy drinkin
universe ends so much busy drinkin
universe ends so much busy drinkin sweets we had to store it somewhere but
sweets we had to store it somewhere but
sweets we had to store it somewhere but two other big learnings for us people
two other big learnings for us people
two other big learnings for us people talk about the work-life balance we have
talk about the work-life balance we have
talk about the work-life balance we have the work school balance every single day
the work school balance every single day
the work school balance every single day we were consumed by this business and
we were consumed by this business and
we were consumed by this business and how we were going to make more and more
how we were going to make more and more
how we were going to make more and more money and often in business people talk
money and often in business people talk
money and often in business people talk about a share of walnuts we have to
about a share of walnuts we have to
about a share of walnuts we have to share a pocket money and we weren’t
share a pocket money and we weren’t
share a pocket money and we weren’t hired based on genuine market research
hired based on genuine market research
hired based on genuine market research that every child will come free the game
that every child will come free the game
that every child will come free the game it’s bringing about 150 into the score
it’s bringing about 150 into the score
it’s bringing about 150 into the score so we knew that there is a maximum cap
so we knew that there is a maximum cap
so we knew that there is a maximum cap in terms of where our business could go
in terms of where our business could go
in terms of where our business could go but I guess the biggest thing of
but I guess the biggest thing of
but I guess the biggest thing of everything was we were changing consumer
everything was we were changing consumer
everything was we were changing consumer habit and when I say changing consumer
habit and when I say changing consumer
habit and when I say changing consumer habit i need the canteen was started the
habit i need the canteen was started the
habit i need the canteen was started the official canteen was starting to suck
official canteen was starting to suck
official canteen was starting to suck and actually the end of the business
and actually the end of the business
and actually the end of the business came when actually the school put sweets
came when actually the school put sweets
came when actually the school put sweets and chocolate fizzy drinks back on the
and chocolate fizzy drinks back on the
and chocolate fizzy drinks back on the menu which obviously isn’t such a good
menu which obviously isn’t such a good
menu which obviously isn’t such a good thing these days but for us it was
thing these days but for us it was
thing these days but for us it was obviously a huge disappointment because
obviously a huge disappointment because
obviously a huge disappointment because we now have no business but actually you
we now have no business but actually you
we now have no business but actually you know them in just a short few weeks you
know them in just a short few weeks you
know them in just a short few weeks you know just some kids with an idea
know just some kids with an idea
know just some kids with an idea actually managed to disrupt an incumbent
actually managed to disrupt an incumbent
actually managed to disrupt an incumbent within our school namely our school
within our school namely our school
within our school namely our school canteen it was quite extraordinary the
canteen it was quite extraordinary the
canteen it was quite extraordinary the big success for us so during my time at
big success for us so during my time at
big success for us so during my time at school and this is quite genuine story
school and this is quite genuine story
school and this is quite genuine story lots and lots of Vernon’s you know
lots and lots of Vernon’s you know
lots and lots of Vernon’s you know whether it’s how to market products
whether it’s how to market products
whether it’s how to market products manufactured products how to diversify
manufactured products how to diversify
manufactured products how to diversify your business how to pivot your business
your business how to pivot your business
your business how to pivot your business model the product market fit how to
model the product market fit how to
model the product market fit how to market your products margins and P now a
market your products margins and P now a
market your products margins and P now a little big things and I call this the
little big things and I call this the
little big things and I call this the playground NBA and you know we we were
playground NBA and you know we we were
playground NBA and you know we we were doing an MBA in the playground but there
doing an MBA in the playground but there
doing an MBA in the playground but there was something more valuable than that
was something more valuable than that
was something more valuable than that that we were and that was absolutely
that we were and that was absolutely
that we were and that was absolutely everything is it is possible but
everything is it is possible but
everything is it is possible but everything is absolutely possible in
everything is absolutely possible in
everything is absolutely possible in life and his children setting up a
life and his children setting up a
life and his children setting up a number of businesses you know we proved
number of businesses you know we proved
number of businesses you know we proved it because we just let go of our fear of
it because we just let go of our fear of
it because we just let go of our fear of failure you know once we let go our fear
failure you know once we let go our fear
failure you know once we let go our fear of failure everything is absolutely
of failure everything is absolutely
of failure everything is absolutely possible and the point about making
possible and the point about making
possible and the point about making mistakes actually making mistakes just
mistakes actually making mistakes just
mistakes actually making mistakes just increase our potential but being
increase our potential but being
increase our potential but being successful in the future and every time
successful in the future and every time
successful in the future and every time we’ve got knocked down we were right
we’ve got knocked down we were right
we’ve got knocked down we were right back up with the next business idea or
back up with the next business idea or
back up with the next business idea or the next business model and coming back
the next business model and coming back
the next business model and coming back to the graph very quickly where we met
to the graph very quickly where we met
to the graph very quickly where we met to have positive outcomes against age or
to have positive outcomes against age or
to have positive outcomes against age or time what I then learned and realized
time what I then learned and realized
time what I then learned and realized recently is that actually children make
recently is that actually children make
recently is that actually children make the very very best entrepreneurs the
the very very best entrepreneurs the
the very very best entrepreneurs the very best entrepreneurs and the reason
very best entrepreneurs and the reason
very best entrepreneurs and the reason as they haven’t yet learned the fear of
as they haven’t yet learned the fear of
as they haven’t yet learned the fear of failure and also on the flip side they
failure and also on the flip side they
failure and also on the flip side they haven’t yet learned the i guess the
haven’t yet learned the i guess the
haven’t yet learned the i guess the impact but positive impact of making
impact but positive impact of making
impact but positive impact of making decisions so this is quite extraordinary
decisions so this is quite extraordinary
decisions so this is quite extraordinary and this is what i think probably links
and this is what i think probably links
and this is what i think probably links entrepreneurs your children in terms of
entrepreneurs your children in terms of
entrepreneurs your children in terms of fact that particular mindset because
fact that particular mindset because
fact that particular mindset because ultimately just slightly broader
ultimately just slightly broader
ultimately just slightly broader everything we’ve ever wanted to achieve
everything we’ve ever wanted to achieve
everything we’ve ever wanted to achieve because adults or children is just in
because adults or children is just in
because adults or children is just in the other side of fear we could just get
the other side of fear we could just get
the other side of fear we could just get over my career it is fear in my business
over my career it is fear in my business
over my career it is fear in my business being an entrepreneur is the number one
being an entrepreneur is the number one
being an entrepreneur is the number one enemy of entrepreneurs across the world
enemy of entrepreneurs across the world
enemy of entrepreneurs across the world and as children as i said already where
and as children as i said already where
and as children as i said already where the children are just utterly utterly
the children are just utterly utterly
the children are just utterly utterly fearless and fear is just driven as we
fearless and fear is just driven as we
fearless and fear is just driven as we get older free making decisions based on
get older free making decisions based on
get older free making decisions based on positive outcomes mark zuckerberg once
positive outcomes mark zuckerberg once
positive outcomes mark zuckerberg once said very famous quoting I’ve move fast
said very famous quoting I’ve move fast
said very famous quoting I’ve move fast and break things which is which is a
and break things which is which is a
and break things which is which is a very very entrepreneurial
very very entrepreneurial
very very entrepreneurial entrepreneurial quote and I completely
entrepreneurial quote and I completely
entrepreneurial quote and I completely agree and you know ultimately the
agree and you know ultimately the
agree and you know ultimately the biggest risky all of our lives is just
biggest risky all of our lives is just
biggest risky all of our lives is just basically taking no risks at all and
basically taking no risks at all and
basically taking no risks at all and that’s how I live my life being an
that’s how I live my life being an
that’s how I live my life being an entrepreneur and bringing this back to
entrepreneur and bringing this back to
entrepreneur and bringing this back to startups which we briefly mentioned at
startups which we briefly mentioned at
startups which we briefly mentioned at the beginning startups are actually just
the beginning startups are actually just
the beginning startups are actually just like children if you think about it
like children if you think about it
like children if you think about it actually startups just haven’t yet
actually startups just haven’t yet
actually startups just haven’t yet during the fear and actually in my world
during the fear and actually in my world
during the fear and actually in my world this is exactly how startups and disrupt
this is exactly how startups and disrupt
this is exactly how startups and disrupt entire industries or billion pine
entire industries or billion pine
entire industries or billion pine companies this is quite interested or my
companies this is quite interested or my
companies this is quite interested or my instance the school canteen which was
instance the school canteen which was
instance the school canteen which was the equivalent of the vineyard the
the equivalent of the vineyard the
the equivalent of the vineyard the billion-pound industry um sometimes as
billion-pound industry um sometimes as
billion-pound industry um sometimes as adults you just need to jump off the
adults you just need to jump off the
adults you just need to jump off the cliff don’t overthink things just take
cliff don’t overthink things just take
cliff don’t overthink things just take that leap and just build that parachute
that leap and just build that parachute
that leap and just build that parachute just on the way down and I guess my
just on the way down and I guess my
just on the way down and I guess my story ends in spring 1998 that lesser
story ends in spring 1998 that lesser
story ends in spring 1998 that lesser didn’t land on door man and i was
didn’t land on door man and i was
didn’t land on door man and i was offered my dream job working a gaming
offered my dream job working a gaming
offered my dream job working a gaming company at quit University a 19
company at quit University a 19
company at quit University a 19 years old I joined the company and
years old I joined the company and
years old I joined the company and didn’t really look back so I guess if
didn’t really look back so I guess if
didn’t really look back so I guess if you only remember one thing from my
you only remember one thing from my
you only remember one thing from my presentation today slightly chunky tell
presentation today slightly chunky tell
presentation today slightly chunky tell me cheap presentation I just want you to
me cheap presentation I just want you to
me cheap presentation I just want you to remember this one very very important
remember this one very very important
remember this one very very important thing that from small conquers grown
thing that from small conquers grown
thing that from small conquers grown very very mighty trees thank you
”
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