how to make products your customers will like so is doing a Google+ hangout with
like so is doing a Google+ hangout with
like so is doing a Google+ hangout with one of my authors Dave kerlun and I got
one of my authors Dave kerlun and I got
one of my authors Dave kerlun and I got a great question I wanted to make a
a great question I wanted to make a
a great question I wanted to make a video response to so the question came
video response to so the question came
video response to so the question came in from Canario Games who wrote in to
in from Canario Games who wrote in to
in from Canario Games who wrote in to say what do you need to make products
say what do you need to make products
say what do you need to make products that your target audience would like
that your target audience would like
that your target audience would like this is a great question and one that a
this is a great question and one that a
this is a great question and one that a lot of entrepreneurs face from thinking
lot of entrepreneurs face from thinking
lot of entrepreneurs face from thinking hey I need what products do I make I got
hey I need what products do I make I got
hey I need what products do I make I got to make something that I’m excited about
to make something that I’m excited about
to make something that I’m excited about that I know will help my customers so
that I know will help my customers so
that I know will help my customers so think about it one of the most important
think about it one of the most important
think about it one of the most important rules in business is if you want to make
rules in business is if you want to make
rules in business is if you want to make money you have to provide value to your
money you have to provide value to your
money you have to provide value to your customers right that’s why people are
customers right that’s why people are
customers right that’s why people are paying you you want to make a lot of
paying you you want to make a lot of
paying you you want to make a lot of money you need to provide a lot of value
money you need to provide a lot of value
money you need to provide a lot of value to your customers and a lot of times the
to your customers and a lot of times the
to your customers and a lot of times the value comes by solving a pain solving a
value comes by solving a pain solving a
value comes by solving a pain solving a problem if you solve somebody’s problem
problem if you solve somebody’s problem
problem if you solve somebody’s problem they’ll pay you more for the more
they’ll pay you more for the more
they’ll pay you more for the more important the problem that is the more
important the problem that is the more
important the problem that is the more they’re going to pay you for it so
they’re going to pay you for it so
they’re going to pay you for it so there’s two ways to do it one is you are
there’s two ways to do it one is you are
there’s two ways to do it one is you are your customer right you’re making it
your customer right you’re making it
your customer right you’re making it because you have a problem and you’ve
because you have a problem and you’ve
because you have a problem and you’ve created this product to solve the
created this product to solve the
created this product to solve the problem for you and you know it works
problem for you and you know it works
problem for you and you know it works for you you recommend it it works you
for you you recommend it it works you
for you you recommend it it works you love it so other people will as well a
love it so other people will as well a
love it so other people will as well a great example is Leon Leon wood bean who
great example is Leon Leon wood bean who
great example is Leon Leon wood bean who started LL Bean he was a hunter and when
started LL Bean he was a hunter and when
started LL Bean he was a hunter and when he went hunting he was frustrated that
he went hunting he was frustrated that
he went hunting he was frustrated that his feet always got what because his
his feet always got what because his
his feet always got what because his shoe sucked because the shoes weren’t
shoe sucked because the shoes weren’t
shoe sucked because the shoes weren’t meant for hunting so he made his own
meant for hunting so he made his own
meant for hunting so he made his own hunting shoe and how’d he know it work
hunting shoe and how’d he know it work
hunting shoe and how’d he know it work because it worked for him because he was
because it worked for him because he was
because it worked for him because he was a hunter because he was his own target
a hunter because he was his own target
a hunter because he was his own target audience and then he sold to other
audience and then he sold to other
audience and then he sold to other hunters and they loved it so that’s how
hunters and they loved it so that’s how
hunters and they loved it so that’s how he knew that’s how you can know right
he knew that’s how you can know right
he knew that’s how you can know right are you your own customer or not the
are you your own customer or not the
are you your own customer or not the second way is if you’re not your own
second way is if you’re not your own
second way is if you’re not your own customer hanging around your customers a
customer hanging around your customers a
customer hanging around your customers a lot understanding their problem
lot understanding their problem
lot understanding their problem understanding their needs being able to
understanding their needs being able to
understanding their needs being able to talk to them speak to them see what
talk to them speak to them see what
talk to them speak to them see what they’re going through the biggest
they’re going through the biggest
they’re going through the biggest challenges they’re facing in their
challenges they’re facing in their
challenges they’re facing in their companies right now right talk to those
companies right now right talk to those
companies right now right talk to those people really get to know them and
people really get to know them and
people really get to know them and they’ll tell you they may not tell you
they’ll tell you they may not tell you
they’ll tell you they may not tell you the solution you have to come up with
the solution you have to come up with
the solution you have to come up with that but they’ll tell you their problems
that but they’ll tell you their problems
that but they’ll tell you their problems they’ll tell you their pain and if
they’ll tell you their pain and if
they’ll tell you their pain and if somebody is telling you a big pain
somebody is telling you a big pain
somebody is telling you a big pain there’s an opportunity to potentially
there’s an opportunity to potentially
there’s an opportunity to potentially solve it
solve it
solve it so let me give you two examples from my
so let me give you two examples from my
so let me give you two examples from my own experience okay
own experience okay
own experience okay I sell the entrepreneurs and I sell two
I sell the entrepreneurs and I sell two
I sell the entrepreneurs and I sell two brands when it’s telling entrepreneurs
brands when it’s telling entrepreneurs
brands when it’s telling entrepreneurs it may be content like this video it may
it may be content like this video it may
it may be content like this video it may be the Zuka guys I’m selling it may be a
be the Zuka guys I’m selling it may be a
be the Zuka guys I’m selling it may be a workshop whatever it is I can understand
workshop whatever it is I can understand
workshop whatever it is I can understand entrepreneurs I know what content to
entrepreneurs I know what content to
entrepreneurs I know what content to create because I’m an entrepreneur right
create because I’m an entrepreneur right
create because I’m an entrepreneur right this is the stuff I wish I had I had to
this is the stuff I wish I had I had to
this is the stuff I wish I had I had to struggle through this crap I’ve started
struggle through this crap I’ve started
struggle through this crap I’ve started my own business and failing and wanting
my own business and failing and wanting
my own business and failing and wanting to quit and then eventually building it
to quit and then eventually building it
to quit and then eventually building it up and turn it around and being acquired
up and turn it around and being acquired
up and turn it around and being acquired and all of that stuff so I’ll share my
and all of that stuff so I’ll share my
and all of that stuff so I’ll share my lessons I know what I would have wanted
lessons I know what I would have wanted
lessons I know what I would have wanted and I wish this stuff was there for me
and I wish this stuff was there for me
and I wish this stuff was there for me when I was getting started so I am my
when I was getting started so I am my
when I was getting started so I am my own audience the second part is I sell
own audience the second part is I sell
own audience the second part is I sell the brands now I’m not I’m not a brand
the brands now I’m not I’m not a brand
the brands now I’m not I’m not a brand right I’m not a huge company I’m not
right I’m not a huge company I’m not
right I’m not a huge company I’m not Microsoft I’m not Dell I’m not Google
Microsoft I’m not Dell I’m not Google
Microsoft I’m not Dell I’m not Google but I sell to those guys but I can speak
but I sell to those guys but I can speak
but I sell to those guys but I can speak their language I got close to them
their language I got close to them
their language I got close to them we have lunches and dinners and coffees
we have lunches and dinners and coffees
we have lunches and dinners and coffees and sessions together right I help them
and sessions together right I help them
and sessions together right I help them plan and so I know the problems that
plan and so I know the problems that
plan and so I know the problems that they’re going through by getting close
they’re going through by getting close
they’re going through by getting close to them if you are not your target
to them if you are not your target
to them if you are not your target customer and you’re not close to your
customer and you’re not close to your
customer and you’re not close to your target customer then how you’re going to
target customer then how you’re going to
target customer then how you’re going to find their major problem and find a
find their major problem and find a
find their major problem and find a product that will help solve it so
product that will help solve it so
product that will help solve it so that’s my advice the best one is if you
that’s my advice the best one is if you
that’s my advice the best one is if you are your own customer and you love it
are your own customer and you love it
are your own customer and you love it because other people you know there are
because other people you know there are
because other people you know there are other people out there just like you who
other people out there just like you who
other people out there just like you who want it too but if you can’t if you’re
want it too but if you can’t if you’re
want it too but if you can’t if you’re not your customer then hang around your
not your customer then hang around your
not your customer then hang around your customers and get really close to them
customers and get really close to them
customers and get really close to them believe that’s my advice I love to hear
believe that’s my advice I love to hear
believe that’s my advice I love to hear how you guys started your business how
how you guys started your business how
how you guys started your business how you found your first customer if you are
you found your first customer if you are
you found your first customer if you are your customer or if you’re finding ways
your customer or if you’re finding ways
your customer or if you’re finding ways to get close to your customers please
to get close to your customers please
to get close to your customers please leave it in the comments below so other
leave it in the comments below so other
leave it in the comments below so other people can benefit from it as well be
people can benefit from it as well be
people can benefit from it as well be inspired by your story guys like this
inspired by your story guys like this
inspired by your story guys like this video thumbs up below click on my face
video thumbs up below click on my face
video thumbs up below click on my face subscribe to the channel thank you so
subscribe to the channel thank you so
subscribe to the channel thank you so much I’ll see you soon
much I’ll see you soon
much I’ll see you soon you
”
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