I entered with this helmet because
probably the same helmet that
it is in this image that you are
seeing there was the helmet that my father
used to visit the works of the
company is he put on that helmet
and with great honor I bring it here today with me
I wanted to tell you that my
father is not only my father he is my
And that’s what I’m going to do.
To say that today I am a director.
president of a 53-year-old company that
was founded by my father
this company it does not need to talk to
What is your business?
activity of this company is
cemeteries and crematorium services
funeral homes and funeral plans
that’s what we do
I’m also president of the union.
of private cemeteries and crematoria
of Brazil
I am the director of other entities in this
segment in college I went to college
of advertising communication and
advertising
my name is zé elias I do not take me very much
common as ze only have several personal
ask so zé then want the zé
turned this one
the zé of the coffin was that way I always
I was known in college
Until today my college colleagues
when I speak of me I am the coffin and joe
I always gave it well believe these
because I understand that these
jokes are important and
necessary for people to achieve
deal with the greatest fear of the human being
it’s the fear of death
if you stop to think the one
animal that is aware of one’s own
finitude is the human being and is not
easy to be aware of finitude and
The less easy it is to work with this
segment
our segment is not sexy it is not
charming
nobody is dreaming the day that the son
or the daughter will arrive a lunch of
family or at dinner and say yes
father mother I decided what I want, yes I want
to be in life I want to work from
Funeral home I want to be an agent
funeral
I want to work with cremation with
cemeteries
We do not dream that for our
children
but this segment is a segment by
less is the segment I know that
have more chance of purpose and
help people of all because the
Our job is to serve the people in the
the most difficult moment of their lives in a
a time of extreme loss of time
of someone they love
you must imagine I think many
here have already lost loved ones and
dear
we lose, we lose, we lose
husband wife people wait until
children is not easy and not easy
also work with it
people talk to me like your joe
business like any other
it’s a business like any other self
I say no, it’s not and it can not be
moment we lose our
object because I can not compare a
any business
with all due respect to all types of
business with what we do is very
important and I see our business with
a mission as a mission and help the
people to be relevant in the lives of
people in caring for families that
go through moments of loss
all my desire when I was little
be just like my dad
Actually, to tell the truth, the
desire has not changed yet my desire is
It’s always been that my father is the
Cemetery work I was going to pro
Cemetery play I was there the
his little one
sometimes I would go in the
graveyard
I knew to decorate some tombstones
deposits
but my engagement in fact a
commitment to his legacy and if I
I consider that my commitment to the
world and today the commitment also
our company
Let me talk too, I think it’s
the important point is to talk about the
My father’s story, my father had a
very difficult childhood
he lost his father at one year of age is
he did not know the father so he went
Thank you, his mother could not.
create
wanted it not to pass through the
situation of misery that they were the
gave a family that was created to him
This is careful let’s say so
but he was not careful he was treated
like a pet type pet
human mascot maybe back then
people did not have
pets
My father was more or less a pet of the
family decided and his mother decided
bring back to live together with
family and started a very strong fight
against misery against hunger is mine
father with 78 years
he supported the family and was not a
Orthodox support as you can
to imagine
My father was a hungry eater.
I would eat from the trash
hunt the nail as he spoke lizards
pre-bathed mice will lead to
home to eat not only for him to eat
but for the whole family it was a
very large family
My grandparents are my parents’ sisters.
are first cousins
My paternal grandmother had two children of mine.
father his brother and my maternal grandmother
had 17 children not all were alive
at that time, moreover, some died
very young and very young
example my very small father had to
start doing this kind of activity
so he wee he participated
is from a slaughter of pigs in the
warehouse in Dona Francisca and as a
reward he received a bag with
bones of these slaughtered pigs and this bag
always these bones always a little bit
cable and them
these bones were taken home was
made a stew and was divided between the
family and people ate these
bones gnawed on those bones and on flesh
a little bit of every person was going
the same bones
first the oldest after the most
new salvation of my father gave
through work
He was a ticket salesman.
lottery
it was a shoe boot bags
This is a very small age.
I ‘m talking about 7 8 9 10 11 years already
rich
he was a great salesman packer
traveler
the postman Realtor and
finally businessman
all this happened before the 30 years of
age
My father said he said that to me.
son passes I say I was hungry
because I do not do it anymore because if I
keep on going I really wanted to see
too ashamed to say that I went hungry
I want to tell you that here today
in this country
millions of people are starving
this time thousands of people in these
cities are starving
no matter if they are within reach
or not because the fact
she will be far from our eyes
It only helps us but it does not help anything.
there is a certain similarity in the
suffering of grief and loss and
suffering from starving
are extreme situations of despair
of impotence lack of perspective
I ask you what is a
problem for starving
what a problem for those who eat
from trash to those who eat waste what is
a problem for those who lose their parents
or for those who lose a child
in fact it is our great challenge to
put yourself in the other’s shoes
This week in Porto Alegre it rained
whole week many of us complain
of rain
we complained that the clues were
floods that we were delaying
to get to work
We complained about the rain probably
under our home and within our
car
maybe even in the air conditioning
I ask you what it is to live a
This week for those who do not have it.
Who do you have to walk to?
in fact and I would ask for my
Father, how could he be a father if
He had not had a father and he
I used to tell your father that I would like
to have had when I was 10 years old
I did not go and buy a bicycle.
for me he at that moment no longer
had no financial problem
had a very close life.
the best thing that we left the south of
Where did we live here?
in canoes because there was a promotion of
bikes in here deceiving place more
or at least an hour we went by car
It was a Saturday night from the moment
that we left the house so far
to get there
My father was telling me why I
had deserved that bicycle because
I had done what was right
present the bike with the cost 42 thousand
cruises
I’ll never forget because coming
there I was almost sorry for
to win a bike but it was something
important that he did to me
show that things are not
acquired by chance that we have to
deserve another episode once I
He gave the money to someone at the sign.
and I did a review this I told myself
I made a comment like it pulls life more
or less so people are asking here
could be working because he ‘s
doing something that I think is
a comment that many make my
dad
at the time he looked at me and he very
The way he said, son, it’s much more.
difficult than power is having to ask
and at that moment I felt like I had
been a dico because we do
comments of things we do not
lived
it’s something me
We are very careful about this.
At that moment I was an idiot and my father
I do not get better because I was an idiot.
but gave me one more lesson
Good folks, my father, he’s transformed.
In a businessman like I said, it ‘s us.
we are pioneers in our company in
housing plans in cemeteries
reinforced concrete
crematories here in Brazil is
but I think the great legacy of our
company is not what she does what she
made of material is ethics and respect
with which she behaves is what we
shows everyone working in this
project called our group that the
people want to do good and we want
respect people
My father is in 2004 and went back to study
from the 1st eja the 4th grade of
elementary school 5th to 8th Account
addition of subtraction after second
degree took private lessons Saturday
Sunday nights because he worked
the whole day and finally graduated in
college at age 76
already in a healthy state of health.
weakened
I want to tell you that there are
many stories similar to my own.
Father, you must know several
overcoming realities overcoming and
facing adverse realities
I think his great merit was
uses the hunger tragedy of the
misery not as a shovel to dig a
hole and buried as well as momentum
as a platform for him to be able to
grow up
I wanted to finish doing two
reflections here with you
the first is the following our
reality it only exists from this
on here
from the eyes that see not
there is a reality that is not here
people see through our eyes
through the eyes of each
so while some see a problem
some in transposable others see a
opportunity our eyes are the
our masters
if we really want to change the world
or our own reality is very
The easier we change our look.
before anything else the second point
I wanted to tell you what I want.
said in the beginning of my father was mine
hero he is he will always be mine
hero
but this is a tribute to the heroes and
heroines of the life of each of you and
of each of us
we all have our heroes the
Our heroines are the people who
people represent legacy examples of
force of ethics and these
for these people for this class of
people to death is just a death
physical
death is not real these people they
become eternal and persist in each
of us
they come to mock death death is
a reality on these people
so we have to ask if the
our heroes die for real I think
that does not
I was very happy today to have been
here with you was a privilege and a
honor thank you very much
”
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