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Russell Pinch, Jme


00:00:00I suppose the starting point of wanting

00:00:06to be a designer was really from a young

00:00:09age because I pretty much grew up in a

00:00:11workshop my father’s workshop surrounded

00:00:14by sawdust and tools and being allowed

00:00:18to play with swords from a very early

00:00:19age really kind of fosters and fostered

00:00:22a love for a run design and then I went

00:00:25on to become a trained furniture

00:00:28designer and and then worked for the

00:00:30conran group for many years developing

00:00:32products across lots of different

00:00:33categories I also think my career’s had

00:00:35quite a big impact on what I think is

00:00:38important in design having worked for

00:00:41Conrad as I mentioned there’s a love of

00:00:44food a love of of enjoying life in that

00:00:51business and it definitely has made a

00:00:54big impact on the way in which I

00:00:55approached design the cutlery that we’ve

00:00:58designed for Jamie is trying to tread

00:01:02the fine line between aesthetics and

00:01:06function it’s got to work hard so that

00:01:09it can work in the dishwasher that it’s

00:01:12the right weight in your hand most

00:01:14importantly that it’s comfortable to use

00:01:16it’s got to be durable it’s made from

00:01:181810 stainless steel and we want the

00:01:21piece to look fantastic when it’s laid

00:01:23on the table for a beautiful dinner

00:01:24party and worked really hard in the

00:01:27morning when it’s a children’s messy

00:01:29breakfast my proudest moment in that

00:01:34design is definitely when all the pieces

00:01:39that we do are put together because when

00:01:41you design things you design them to

00:01:44work together you don’t design things in

00:01:46a vacuum I mean I feel that for example

00:01:49this terracotta range and the cutlery

00:01:52working well with thee with this I

00:01:54bought in my in my opinion and one of

00:01:56the proudest moments is when at a trade

00:01:59show like a hundred percent design for

00:02:00example where we get to put all of our

00:02:02pieces as we want them to be all

00:02:04together it’s a pretty wonderful moment

00:02:06when you stand back stand back and you

00:02:08think wow

00:02:09you know that’s all are that’s all I

00:02:11stuff the the inspiration for the

00:02:14terracotta range came from Jamie he

00:02:20wanted to redevelop terracotta cookware

00:02:24that is so often used in Portugal and in

00:02:28Spain so the brief was pretty much

00:02:30designed a range of terracotta which

00:02:32functions as well as the best of the

00:02:34traditional stuff that’s out there but

00:02:36does it in a much more contemporary way

00:02:39it’s been really exciting working on

00:02:41this range of terracotta and cutlery for

00:02:43Jamie more than anything because a lot

00:02:46of what we do is furniture design

00:02:49large-scale pieces for people in

00:02:50people’s interiors and it’s been really

00:02:53lovely to start to work with something

00:02:55smaller cookware which we’re passionate

00:02:58about cutlery which has been a

00:02:59completely different scale again and

00:03:02it’s opened our eyes to to being able to

00:03:05work on a on a completely different type

00:03:07of product something that we hope to do

00:03:08a lot more of in the future

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