00:00:05special edition of modeling the Masters
00:00:07today we’re going to look at my favorite
00:00:09seven boldest entrepreneur moves of all
00:00:12time these are from entrepreneurs who
00:00:14risk everything to take their shot at
00:00:16success and against all odds they made
00:00:18it I hope you find their stories
00:00:20inspirational and take some lessons from
00:00:22their success here we go
00:00:25bold move number seven Milton Hershey
00:00:28doesn’t give up Milton Hershey was a
00:00:31founder of the Hershey Chocolate Company
00:00:32who was one of the 20th century’s most
00:00:34successful entrepreneurs but also one of
00:00:37the country’s most generous
00:00:38philanthropists today the Hershey
00:00:40company continues to reign as the
00:00:41world’s largest chocolate company with
00:00:43more than 13,000 employees and over five
00:00:45billion dollars in sales at the age of
00:00:4819 against his parents wishes her she
00:00:50decided to go to Philadelphia in toward
00:00:52the start of his own caramel company the
00:00:54business was never able to generate a
00:00:56profit and was forced to close six years
00:00:58later her she refused to give up
00:01:00traveled throughout Denver New York
00:01:02Chicago and New Orleans trying to find
00:01:05fortune each time but he was
00:01:06unsuccessful he returned home at age 28
00:01:09with no money and was seen as a
00:01:11disgraced by his family but he still
00:01:14refused to give up he started a new
00:01:16business with a former employee of his
00:01:18and moved from making caramels to
00:01:20chocolate after ten years of failure
00:01:22Hershey finally hit on a winning
00:01:24business his company expanded year after
00:01:27year and if he had listened to his
00:01:28friends and family through those ten
00:01:30years of failure we would never have
00:01:32known the Hershey chocolate bar
00:01:34bold move number six Ted Turner decides
00:01:38to be successful Ted Turner is a founder
00:01:40of CNN and Turner Broadcasting System
00:01:43he owns the Atlanta Braves gave 1
00:01:45billion dollars United Nations and
00:01:47currently has a net worth of 1.9 billion
00:01:49dollars Turner had a lot of bad luck
00:01:52growing up he was a C student at school
00:01:54got expelled from University had his
00:01:57parents divorce got divorce by his wife
00:01:59and had a sister developed terminal
00:02:01lupus he went to work for his father’s
00:02:03outdoor advertising company when his
00:02:05father then killed himself because he
00:02:07couldn’t pay off the company’s debts Ted
00:02:09Turner at the age of 24 took over the
00:02:12company restore to the profitability and
00:02:14began building his empire he had all the
00:02:17odds stacked against him he was
00:02:19determined to be a success
00:02:20according to Turner all my life people
00:02:23have said that I wasn’t going to make it
00:02:25I’ve never run into a guy who could win
00:02:27at the top level in anything today and
00:02:30didn’t have the right attitude didn’t
00:02:32give it everything he had at least while
00:02:34he was doing it wasn’t prepared and
00:02:36didn’t have the whole program worked out
00:02:39bold move number 5 George Lucas
00:02:42challenges traditional business models
00:02:44George Lucas is one of the film
00:02:46industry’s most financially successful
00:02:47independent directors and producers with
00:02:50an estimated net worth of 3 billion
00:02:52dollars he is best known for his star
00:02:54wars in Indiana Jones movies where Lucas
00:02:57is first movies didn’t give a financial
00:02:59return on investment he found it
00:03:00difficult to find support for his latest
00:03:02idea
00:03:03new movie called Star Wars to get the
00:03:06movie into production he waved his
00:03:07upfront fee as a director and agreed to
00:03:09own the licensing rights so he could
00:03:11profit from any toys t-shirts and other
00:03:13products that came from the movie at the
00:03:15time movie studios didn’t see licensing
00:03:17rights as valuable so they agreed the
00:03:19money he made from the licensing rights
00:03:21alone allowed him to finance his sequels
00:03:23himself and built his fortune
00:03:25according to Lucas my first six years in
00:03:28business were hopeless there were a lot
00:03:30of times when you sit and you say why am
00:03:32I doing this I’ll never make it it’s
00:03:34just not going to happen I should go out
00:03:36and get a real job and try to survive I
00:03:38thought Star Wars was too wacky for the
00:03:40general public right or wrong this is my
00:03:43movie this is my decision and this is my
00:03:45creative vision and if people don’t like
00:03:46it they don’t have to see it
00:03:49bold move number four Anita Roddick is
00:03:53forced to survive Anita Roddick was a
00:03:55founder of the body shop a cosmetics
00:03:57company known for its environmental and
00:03:59ethical best practices in 2006 she sold
00:04:02the company to L’Oreal for six hundred
00:04:04and fifty two point three million pounds
00:04:06she got married
00:04:08Radek tan her husband Gordon set up a
00:04:10small atrium hotel to support their
00:04:11family then her husband decided he
00:04:14wanted to fulfill his lifelong dream of
00:04:16riding a horse
00:04:17from Buenos Aires Argentina to New York
00:04:19City in order to support her family
00:04:21while her husband was gone
00:04:23she started the body shop the bank
00:04:25rejected her $8,000 loan request so she
00:04:27got the money from a local gas station
00:04:29owner to get the business up and running
00:04:31while looking after her two children on
00:04:33her own accord an erotic for myself I
00:04:36needed to earn money look after the kids
00:04:39while my husband was traveling for two
00:04:40years across South America I started the
00:04:43body shop in 1976 simply to create a
00:04:45livelihood for myself on my $2.00 while
00:04:48my husband Gordon was trekking across
00:04:49the Americas
00:04:51I had no training our experience and my
00:04:53only business acumen was boarded vice to
00:04:55take sales 300 pounds a week nobody
00:04:58talks of entrepreneurship a survival but
00:05:00that’s exactly what it is and what
00:05:02nurtures creative thinking bold loop
00:05:06number three a pigeon they need bets on
00:05:08the little guy Amedeo Peter Giannini
00:05:11revolutionized the banking world by
00:05:12providing services to the little guy
00:05:14Giannini passed away 1949 at the age of
00:05:1779 for that time his bank that had
00:05:20founded the Bank of America had become
00:05:21the largest bank in the world with more
00:05:23than five hundred and twenty five
00:05:24branches in over 300 cities before AP
00:05:27Giannini you can only get a loan if you
00:05:29already had some money hard-working
00:05:31immigrants like his parents didn’t
00:05:33qualify and Giannini wanted to change
00:05:34the system he set up his bank across the
00:05:37street from a popular bank and began
00:05:39making loans to people other banks
00:05:41wouldn’t give a chance when a massive
00:05:43earthquake hit San Francisco in 1906 all
00:05:45the banks in the city closed down to
00:05:47assess their damage people couldn’t get
00:05:49access to their funds at the time they
00:05:51needed it the most
00:05:52the earthquake demolished Ginny’s Bank
00:05:54but he opened up shop by setting up a
00:05:56desk using two barrels a plank of wood
00:05:58across them he would lend money to
00:06:00people based on a handshake to help them
00:06:02rebuild their lives he also went on to
00:06:05find entrepreneurs like Walt Disney
00:06:06nobody believed in and projects like the
00:06:08Golden Gate Bridge that were considered
00:06:10too crazy to invest in
00:06:13bold move number two guy laliberté
00:06:17risks it all in Los Angeles
00:06:18fellow Canadian Guy Laliberte is a
00:06:21founder of Cirque du Soleil a circus
00:06:23entertainment company who shows have
00:06:24been seen by almost 100 million people
00:06:26worldwide in 2006 libertate was named
00:06:30the Ernst and Young Entrepreneur of the
00:06:31year and his current net worth is over
00:06:332.5 billion dollars after couple years
00:06:36of marginal success but the de verte
00:06:38decided to risk everything to perform at
00:06:40the Los Angeles Arts Festival booked as
00:06:43the opening act the performances was
00:06:45going to be watched by many big names
00:06:47including high-profile Hollywood
00:06:49celebrities according to la liberté who
00:06:52was live or die in LA and we bet
00:06:54everything on one night by the end of
00:06:56the show we had standing ovations the
00:06:58day after tickets were selling like
00:07:00crazy I bet everything on that one night
00:07:02if we failed
00:07:04there was no cash for gas to come home
00:07:09bold move number one Walt Disney does
00:07:12the impossible Walt Disney was a film
00:07:15producer animator and entertainer he
00:07:17created films with iconic characters
00:07:19like Mickey Mouse 122 Academy Awards and
00:07:22established a Disney theme parks today
00:07:24the Walt Disney Company has revenues of
00:07:26over 35 billion dollars per year at a
00:07:29young age Walt Disney had some modest
00:07:31success with animated short films when
00:07:33he decided to do the boldest move ever
00:07:34in his industry make a full-length
00:07:37animated feature film it had never been
00:07:39done before let alone in color and with
00:07:41music his competitors associates and
00:07:44even his wife thought he would never
00:07:45make it originally budgeted at $500,000
00:07:49the project had gone over budget by half
00:07:51a million dollars in his early stages
00:07:53Disney was forced to act out the film’s
00:07:56story in front of bankers in order to
00:07:58secure the additional loans he needed to
00:07:59finish it in the end Snow White and the
00:08:02Seven Dwarfs went on to earn four times
00:08:04the box office of any other film when it
00:08:06was released according to Disney somehow
00:08:09I can’t believe there are any Heights
00:08:11that can’t be scaled by a man who knows
00:08:13the secret of making dreams come true
00:08:15this special secret seems to me can be
00:08:18summarized in the four seas they are
00:08:21curiosity confidence courage and
00:08:23constancy and the greatest of these is
00:08:26confidence
00:08:31thank you for joining me for this
00:08:33special edition of modeling the masters
00:08:35I hope you enjoyed please give it a
00:08:37thumbs up below if you want to see more
00:08:39videos and leave a comment and love to
00:08:41hear your feedback stay tuned for the
00:08:42next episode
00:09:04you
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