00:00:02another edition of modeling the masters
00:00:04today we’re going to look at how a girl
00:00:06grew up with no money lives with her
00:00:08eight siblings in a small apartment and
00:00:10she would go on to be the only woman
00:00:12named to Time Magazine’s most
00:00:13influential business people of the
00:00:15century this is a story of Estee Lauder
00:00:18and a top three lessons that you can
00:00:19learn from her success Estee Lauder was
00:00:23born in Queens New York the daughter of
00:00:24Gary and Jewish immigrants most of her
00:00:27childhood was spent helping her parents
00:00:28make ends meet by working at the
00:00:30family’s hardware store as she grew up
00:00:33she met Joseph Lauder a textile salesman
00:00:35who she married and moved to Manhattan
00:00:37with after the birth of her first child
00:00:39Lauder didn’t want to give up her
00:00:41professional career and experimented
00:00:44different ingredients to create a
00:00:45skincare cream for women
00:00:47she began out of her kitchen and after a
00:00:49year of hard work got her big break Saks
00:00:52Fifth Avenue agreed to carry her product
00:00:54and it sold out within two days of it
00:00:57being put on the shelves after 50-plus
00:00:59year to the top of her game Estee Lauder
00:01:02became the only woman on Time magazine’s
00:01:04list of the 20 most influential business
00:01:07geniuses of the century in 2009 at state
00:01:11ladder companies had over 7 billion
00:01:13dollars in revenue almost 30 thousand
00:01:15employees and it all began at a crowded
00:01:17kitchen table
00:01:20by starting from her kitchen table and
00:01:22by never giving up estee lauder was able
00:01:25to become the most influential business
00:01:27genius of the 20th century to help you
00:01:29overcome your obstacles and grow your
00:01:31business
00:01:31here are three action items that you can
00:01:33learn from estée lauder action um
00:01:37number one don’t stop at the first note
00:01:40being an entrepreneur means you’re going
00:01:42to get a lot of rejection whether it’s
00:01:44friends and family telling you that your
00:01:46idea will never be successful or
00:01:48prospects and customers telling you they
00:01:49don’t want to buy from you you’ll get a
00:01:51lot of notes successful entrepreneurs
00:01:54pick themselves back up after rejection
00:01:56and keep improving their products and
00:01:58messaging until they get to a yes Lauda
00:02:01was known for her unwavering persistence
00:02:03when she was trying to expand her
00:02:05European market she arranged a meeting
00:02:07with a manager of galleries lafayette
00:02:09Europe’s largest department store when a
00:02:12manager said no she accidentally spilled
00:02:15her perfume samples on the floor and the
00:02:17store customers started asking how they
00:02:19could buy some of the fragrance the
00:02:21manager had to give her a contract
00:02:23according to Lauder I have never worked
00:02:26a day in my life without selling if I
00:02:28believe in something I sell it and I
00:02:31sell it hard if you have a goal if you
00:02:33want to be successful if you really want
00:02:36to do it and become another estee lauder
00:02:38you’ve got to work hard you’ve got to
00:02:40stick to it and you’ve got to believe in
00:02:42what you’re doing
00:02:47Akshat item number to love what you do
00:02:50any successful entrepreneur will tell
00:02:52you that one of the keys to their
00:02:54success is that they love what they do
00:02:55when you really love your business you
00:02:58not only enjoy it more but you put the
00:03:00kind of time and energy and that’s
00:03:01needed for a company to take off you see
00:03:04what the details constantly improve your
00:03:06offering not just because it’ll make you
00:03:08money but because you love doing it
00:03:10lahter loved her product so much that
00:03:12she paid attention to every little
00:03:14detail when she got her first deal with
00:03:16saxis Avenue she stood at the entrance
00:03:18door for an entire week and watched the
00:03:21women come in nine times out of ten the
00:03:23first place her eyes would wander would
00:03:25be to the right not to the left not
00:03:28straight ahead so she asked for her
00:03:30product we placed on the right
00:03:32according to Lauder I love my product I
00:03:35love to touch the creams smell them look
00:03:38at them carry them with me a person has
00:03:41to love her harvest if she is to expect
00:03:43others to love it
00:03:48action item number three sell sell sell
00:03:51not all entrepreneurs and natural
00:03:53salespeople but you have to learn how to
00:03:55sell if you want to build a business of
00:03:57any significant size more entrepreneurs
00:03:59fail because they can’t sell rather than
00:04:02them not having a good product or
00:04:03service
00:04:04when Lada was first getting started she
00:04:06didn’t have money to spend on
00:04:08advertising and promotions so she
00:04:09invested her time into product demos she
00:04:12began at salons hotels subway stations
00:04:15and even people on the street offering
00:04:17them a free makeover and the chance to
00:04:19buy her products she eventually moved
00:04:21the sell to the big department stores
00:04:23but it all began on a $0 budget and her
00:04:25grinding out sale after sale
00:04:27according to Lauder if you put the
00:04:30product into the customers hands it will
00:04:32speak for itself if it’s something of
00:04:34quality if you don’t sell it’s not the
00:04:36product that’s wrong it’s you
00:04:41so remember don’t stop at the first note
00:04:44love what you do and sell sell sell to
00:04:47finish this video I wanted to share one
00:04:49my favorite true stories about Estee
00:04:51Lauder and some of her top quotes one
00:04:55slaughter built up enough money to start
00:04:57a marketing campaign
00:04:58she went to various advertising agencies
00:05:00all turned her down because a company
00:05:02was too small with only $50,000 as
00:05:05friend she used her entire budget on
00:05:07samples that she would send out as
00:05:09direct mail campaigns and free gifts
00:05:11with purchases it proved to be a
00:05:13successful move and she changed the way
00:05:15beauty products were marketed
00:05:47thank you for joining me for another
00:05:49edition of modeling the masters if you
00:05:51enjoyed please give the video a thumbs
00:05:53up I’d also love to hear your thoughts
00:05:54if you want to leave a comment below and
00:05:56stay tuned for the next episode
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