00:00:02another edition of modeling the masters
00:00:04today we’re going to look at one of the
00:00:05most successful women entrepreneurs of
00:00:07all time Mary Kay hatch Mary Kay Ash was
00:00:18an American businesswoman and founder of
00:00:20Mary Kay Cosmetics raised in a time when
00:00:22few women were in business let alone
00:00:24successful in business ash broke down
00:00:27barriers on her rise up to creating a
00:00:29multi-billion dollar operation Ash’s
00:00:32professional career began in the direct
00:00:33sales business she worked for sanely
00:00:35Home Products recruited over 150 women
00:00:38to work for her and earn a percentage of
00:00:40the products they sold her success
00:00:42worried Stanley Home Products executives
00:00:44so they moved her to Dallas and refused
00:00:45to pay her Commission’s from her
00:00:47previous results ash joined another
00:00:49direct sales company world gift company
00:00:52where she excelled and again had her
00:00:54efforts penalized when she was demoted
00:00:55after achieving too much too quickly
00:00:58she chose to resign rather than be
00:01:00demoted ash then used her $5,000 life
00:01:03savings to open a cosmetics company
00:01:05beauty by Mary Kay Ash had bought the
00:01:08formula for skin care cream she was
00:01:10using as well as a storefront in Dallas
00:01:12and began hiring friends as independent
00:01:14beauty consultants her team for
00:01:16salespeople in its first year company
00:01:19sales reached one hundred and ninety
00:01:21eight thousand dollars primarily from
00:01:23sale sessions or skincare classes her
00:01:25sales team would hold in private homes
00:01:27at the time of Ash’s death Mary Kay
00:01:29Cosmetics had over 800,000
00:01:31representatives in 37 countries with
00:01:34total annual sales of over two billion
00:01:36dollars at retail
00:01:39so the next question becomes how can you
00:01:41model the success of Mary Kay Ash here
00:01:44are three action items that you can put
00:01:45to use in your business today action
00:01:48item number one break down barriers in
00:01:51your way starting the business is tough
00:01:53it could be hard to get customers to
00:01:55believe in a new company and people will
00:01:57doubt your ability to succeed at times
00:01:59you might even wonder if you made the
00:02:01right decision or if you’re better off
00:02:02going back and getting the job Mary Kay
00:02:05Ash was tired of being held back and
00:02:06being told that she was just thinking
00:02:08like a woman starting her own business
00:02:10was her chance to reach your full
00:02:11potential
00:02:12according to ash you cannot keep
00:02:14determined people from success if you
00:02:17play stumbling-blocks in their way they
00:02:19will use them for stepping stones and
00:02:20climb to new heights no matter what
00:02:23challenges you come up against remind
00:02:25yourself of why you started your
00:02:26business and what your vision is break
00:02:29big barriers down to small chunks and
00:02:31tackle them one by one until the problem
00:02:33is solved whatever you do don’t give up
00:02:37action item number two live by the
00:02:40Golden Rule whether you’re dealing with
00:02:43customers suppliers the media employees
00:02:45partners or someone else who can have a
00:02:48meaningful impact on your business
00:02:49remember that you’re dealing with a
00:02:51person and people like to be recognized
00:02:53and appreciated Mary Kay Ash’s advice is
00:02:56simple I have learned to imagine an
00:02:58invisible sign around each person’s neck
00:03:00that says make me feel important I never
00:03:03cease to be amazed at how positively
00:03:04people react when they’re made to feel
00:03:06important everyone wants to be
00:03:08appreciated so if you appreciate someone
00:03:10don’t keep it a secret as a business
00:03:13owner there never seems to be enough
00:03:14time in the day to get everything done
00:03:16which can often cause us to get stressed
00:03:18out and treat people poorly try to
00:03:21remember Mary Kay Ash’s rule I make the
00:03:23people around you feel important and
00:03:25appreciated you’ll see far better
00:03:27business results and you’ll have a lot
00:03:28more fun as well
00:03:31action item number three be enthusiastic
00:03:34your business doesn’t have to be the
00:03:36most creative or original what can make
00:03:38the difference between success and
00:03:39failure is your enthusiasm for what
00:03:41you’re selling when you’re enthusiastic
00:03:43you’ll be more convincing and you have
00:03:45an easier time convincing people to take
00:03:47action according to Mary Kay nothing
00:03:50great was ever accomplished with those
00:03:52enthusiasm if you act enthusiastic you
00:03:55become enthusiastic a mediocre idea that
00:03:58generates enthusiasm will go farther
00:04:00than a great idea that inspires no one
00:04:02what in the business can be a grind and
00:04:05sometimes we can lose our enthusiasm for
00:04:07the company when this happens remind
00:04:09yourself again why you started the
00:04:11business and try to get excited about
00:04:12the next meeting you’re going to have if
00:04:15others sends how excited you are they’re
00:04:17more likely to be convinced and want to
00:04:18get involved this in turn will give you
00:04:21more energy and enthusiasm so don’t
00:04:23waste the opportunity
00:04:26so remember break down barriers in your
00:04:29way
00:04:30live by the golden rule and be
00:04:32enthusiastic I wanted to end the video
00:04:34by sharing one of my favorite true
00:04:36stories about Mary Kay Ash every day
00:04:39before Ash went to work she would make a
00:04:40list of the six most important things to
00:04:43do and give herself deadlines to finish
00:04:45each one in her own words ash said over
00:04:48the years I’ve observed that nearly all
00:04:50high achievers know how to make good use
00:04:52of those 1440 minutes in each day we
00:04:57must have a theme a goal a purpose in
00:04:59our lives if you don’t know where you’re
00:05:01aiming you don’t have a goal an average
00:05:04person with average talents and ambition
00:05:06an average education can outstrip the
00:05:08most brilliant genius in our society if
00:05:11that person has clear focused goals
00:05:15thank you for joining me for another
00:05:17edition of modeling the masters I’d love
00:05:19to hear your thoughts if you want to
00:05:20leave a comment below and stay tuned for
00:05:22the next edition
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