00:00:05says that a diamond is forever hi this
00:00:08is vanessa villela we watchmojo.com and
00:00:09today we’re going to be talking to
00:00:11jewelry expert Monica Kaufman was going
00:00:14to talk to us about the famous foresees
00:00:16flowery cut color and carried most
00:00:19important of course being the carrot the
00:00:21bigger the better I would say the most
00:00:23important see to consider first is the
00:00:26cut the cut refers to the various
00:00:29proportions of the stone one in relation
00:00:31to the other most salespeople in jewelry
00:00:34stores never spoke much about cut
00:00:36because it wasn’t much talked about with
00:00:37the American Gem Society nor the
00:00:39Gemological Institute of America today
00:00:41is becoming more and more prevalent
00:00:42where they’ve actually organized a cut
00:00:45grade on the report the cut of the stone
00:00:48I mean you’re not paying in a huge
00:00:50preview maybe five ten percent more but
00:00:53if you have an excellent cut which is
00:00:55the top grade or a very good cut which
00:00:57is the second to the top you’re going to
00:00:59have a stone that’s brilliant that
00:01:00sparkles that really does what it’s
00:01:03supposed to do so I would say the number
00:01:05one factor to go for is cut I would
00:01:08certainly say the second one is the
00:01:09color I like a white stone personally so
00:01:11you’re going to pay a pretty good
00:01:13premium to go with the top colors being
00:01:15d e and F now colors range from d2 z in
00:01:19the normal color range d to about GH our
00:01:23white stones after which you have yellow
00:01:26in the stone that’s caused by nitrogen
00:01:27in fact so I would definitely stick with
00:01:30something as white I would say from a
00:01:32value standpoint you can get a great
00:01:33stone with a beautiful white GH color
00:01:37obviously de FR better but the
00:01:39differences are so mind you you won’t be
00:01:41able to really tell so second factor for
00:01:44me would be color third you know I guess
00:01:48it would be clarity you know the clarity
00:01:51I wouldn’t want to be below SI one on a
00:01:53stone it starts at deep at flawless and
00:01:57then it goes to I I three in fact I is
00:02:00very included you certainly wouldn’t
00:02:02want to own an eye stone for your finger
00:02:05because it could actually just break
00:02:07in other words there’s cleavage points
00:02:08that it could just break the stone and
00:02:10it’s where so I would tend to stick with
00:02:13SI one which is slightly included and
00:02:16better you’ll get a very good value if
00:02:18you have SI one nowadays I mean the
00:02:22people really like big stones I mean I
00:02:24know I do yeah but everybody has
00:02:26different tastes i know for example you
00:02:27know my mother she prefers a smaller
00:02:29stone but she thinks it’s more discreet
00:02:31and more elegant yeah however we all
00:02:33have you know different opinions and
00:02:35different taste when it comes to
00:02:36diamonds sure everything else um what
00:02:39would you say now this is the biggest
00:02:40trend when it comes to the size of a
00:02:42diamond and the cut as well I would say
00:02:45that ladies tend to like it bigger if
00:02:48they can get it bigger it’s all a
00:02:49question of your budget as far as the
00:02:51cut or in other words the shape of the
00:02:53stone goes i would say rounds are still
00:02:55the most desirable or the most sought
00:02:58after because it’s a traditional classic
00:03:00look and it’s usually the one that’s
00:03:02first chosen as an engagement ring but
00:03:05of course over the years as
00:03:06anniversaries get celebrated ladies will
00:03:08often tend to upgrade and that’s
00:03:10something we obviously offer our
00:03:11customers the ability to upgrade their
00:03:13stone as they go through the years and a
00:03:16lot of people go for radiant cut today
00:03:18princess radians are very beloved stones
00:03:20they have a lot of life to them and they
00:03:23sparkle and they offer something
00:03:25different than the traditional round
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