I’m going to maybe offend some people with my next comment we don’t have a lot
with my next comment we don’t have a lot
with my next comment we don’t have a lot of speakers here so that’s good I’m not
of speakers here so that’s good I’m not
of speakers here so that’s good I’m not a big believer in making quantitative
a big believer in making quantitative
a big believer in making quantitative decisions and that applies to social
decisions and that applies to social
decisions and that applies to social media campaigns I’m not the guy who is
media campaigns I’m not the guy who is
media campaigns I’m not the guy who is going to look at all the market research
going to look at all the market research
going to look at all the market research and say here’s what people are talking
and say here’s what people are talking
and say here’s what people are talking about so here’s what we’re going to
about so here’s what we’re going to
about so here’s what we’re going to tweet about the problem with making
tweet about the problem with making
tweet about the problem with making quantitative only decisions is that
quantitative only decisions is that
quantitative only decisions is that there’s no passion in it there’s no
there’s no passion in it there’s no
there’s no passion in it there’s no emotion to it you don’t feel excited by
emotion to it you don’t feel excited by
emotion to it you don’t feel excited by it it’s like people who start a business
it it’s like people who start a business
it it’s like people who start a business just trying to make money if you are
just trying to make money if you are
just trying to make money if you are trying to start a business just trying
trying to start a business just trying
trying to start a business just trying to make money you’re never going to make
to make money you’re never going to make
to make money you’re never going to make it money is important I’m not saying you
it money is important I’m not saying you
it money is important I’m not saying you start a business or in your company now
start a business or in your company now
start a business or in your company now you ignore the quantitative stuff but
you ignore the quantitative stuff but
you ignore the quantitative stuff but it’s not the reason to do something one
it’s not the reason to do something one
it’s not the reason to do something one of my favorite entrepreneurs is Steve
of my favorite entrepreneurs is Steve
of my favorite entrepreneurs is Steve Jobs you guys like Steve Jobs no come on
Jobs you guys like Steve Jobs no come on
Jobs you guys like Steve Jobs no come on guys Steve Jobs all right good hands up
guys Steve Jobs all right good hands up
guys Steve Jobs all right good hands up I love Steve Jobs okay now Steve Jobs a
I love Steve Jobs okay now Steve Jobs a
I love Steve Jobs okay now Steve Jobs a story this guy was a multi-millionaire
story this guy was a multi-millionaire
story this guy was a multi-millionaire in his early 20s multi-millionaire in
in his early 20s multi-millionaire in
in his early 20s multi-millionaire in his early 20s he had enough money to
his early 20s he had enough money to
his early 20s he had enough money to live the rest of his life and happiness
live the rest of his life and happiness
live the rest of his life and happiness and yet he worked until the day he died
and yet he worked until the day he died
and yet he worked until the day he died making amazing products for Apple why
making amazing products for Apple why
making amazing products for Apple why did he do it wasn’t for the money and
did he do it wasn’t for the money and
did he do it wasn’t for the money and people told him he was crazy people told
people told him he was crazy people told
people told him he was crazy people told him at the beginning of Apple nobody
him at the beginning of Apple nobody
him at the beginning of Apple nobody needs a personal computer what are you
needs a personal computer what are you
needs a personal computer what are you stupid nobody needs a personal computer
stupid nobody needs a personal computer
stupid nobody needs a personal computer when he launched the iPad when he
when he launched the iPad when he
when he launched the iPad when he launched the ipod people thought he was
launched the ipod people thought he was
launched the ipod people thought he was crazy people thought this will never
crazy people thought this will never
crazy people thought this will never this will never sell because there’s no
this will never sell because there’s no
this will never sell because there’s no data to prove it there’s no quantitative
data to prove it there’s no quantitative
data to prove it there’s no quantitative data why did he do it he did it because
data why did he do it he did it because
data why did he do it he did it because he felt like this was needed he did it
he felt like this was needed he did it
he felt like this was needed he did it to do it that’s why he did he did it
to do it that’s why he did he did it
to do it that’s why he did he did it because it was important because he
because it was important because he
because it was important because he wanted to change the world and for Steve
wanted to change the world and for Steve
wanted to change the world and for Steve Jobs the number one criteria was never
Jobs the number one criteria was never
Jobs the number one criteria was never the money it was never the quantitative
the money it was never the quantitative
the money it was never the quantitative stuff and yet he built Apple to become
stuff and yet he built Apple to become
stuff and yet he built Apple to become the number one most valuable company in
the number one most valuable company in
the number one most valuable company in a world by market cap that’s the power
a world by market cap that’s the power
a world by market cap that’s the power when you inject your own passion into
when you inject your own passion into
when you inject your own passion into your business so I’m not saying
your business so I’m not saying
your business so I’m not saying completely ignore the quantitative stuff
completely ignore the quantitative stuff
completely ignore the quantitative stuff but you don’t make decisions in this
but you don’t make decisions in this
but you don’t make decisions in this context social media campaigns only on a
context social media campaigns only on a
context social media campaigns only on a quantitative stuff you have to get
quantitative stuff you have to get
quantitative stuff you have to get excited and feel it in your heart of
excited and feel it in your heart of
excited and feel it in your heart of every single post that you’re putting on
every single post that you’re putting on
every single post that you’re putting on your social media campaign and you’ll
your social media campaign and you’ll
your social media campaign and you’ll post stuff on there even ignoring the
post stuff on there even ignoring the
post stuff on there even ignoring the quantitative stuff because it’s the
quantitative stuff because it’s the
quantitative stuff because it’s the right thing to do and if you do that
right thing to do and if you do that
right thing to do and if you do that then you’ll gain a loyal following and
then you’ll gain a loyal following and
then you’ll gain a loyal following and people will can’t wait to see you next
people will can’t wait to see you next
people will can’t wait to see you next week and then they’re going to buy from
week and then they’re going to buy from
week and then they’re going to buy from you and tell everybody about you that’s
you and tell everybody about you that’s
you and tell everybody about you that’s my view
”
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