how to market a photography business I got a great question for one of my
got a great question for one of my
got a great question for one of my readers love you guys
readers love you guys
readers love you guys Carice who wrote in to say I’m a
Carice who wrote in to say I’m a
Carice who wrote in to say I’m a photographer I don’t know how to get
photographer I don’t know how to get
photographer I don’t know how to get started and how to bring my product the
started and how to bring my product the
started and how to bring my product the people and show its value especially in
people and show its value especially in
people and show its value especially in the market where everyone thinks they’re
the market where everyone thinks they’re
the market where everyone thinks they’re a photographer this is a great question
a photographer this is a great question
a photographer this is a great question and one that I feel for you because
and one that I feel for you because
and one that I feel for you because photography is such a difficult business
photography is such a difficult business
photography is such a difficult business there’s so many people who say they’re a
there’s so many people who say they’re a
there’s so many people who say they’re a photographer and you’re not up against
photographer and you’re not up against
photographer and you’re not up against only other photographers but also people
only other photographers but also people
only other photographers but also people say oh you know my cousin Jill can do
say oh you know my cousin Jill can do
say oh you know my cousin Jill can do that or my nephew can take care of that
that or my nephew can take care of that
that or my nephew can take care of that there’s not a lot of respect by a lot of
there’s not a lot of respect by a lot of
there’s not a lot of respect by a lot of people for photography so how do you
people for photography so how do you
people for photography so how do you demonstrate your value and market
demonstrate your value and market
demonstrate your value and market yourself I love an example that I’m
yourself I love an example that I’m
yourself I love an example that I’m going to share of a friend of mine his
going to share of a friend of mine his
going to share of a friend of mine his name was rich he runs a company called
name was rich he runs a company called
name was rich he runs a company called you gotta love he’s a highly successful
you gotta love he’s a highly successful
you gotta love he’s a highly successful photographer and I wanted to share some
photographer and I wanted to share some
photographer and I wanted to share some lessons from him tell his story that
lessons from him tell his story that
lessons from him tell his story that will hopefully help you market and grow
will hopefully help you market and grow
will hopefully help you market and grow your photography business as well so the
your photography business as well so the
your photography business as well so the first part is stand for something you
first part is stand for something you
first part is stand for something you have to stand for something that the
have to stand for something that the
have to stand for something that the problem with photography businesses are
problem with photography businesses are
problem with photography businesses are that it’s so hard to tell what’s
that it’s so hard to tell what’s
that it’s so hard to tell what’s different from you versus everybody else
different from you versus everybody else
different from you versus everybody else everybody looks the same so if I’m
everybody looks the same so if I’m
everybody looks the same so if I’m looking at you versus ten other
looking at you versus ten other
looking at you versus ten other photographers why should I pick you over
photographers why should I pick you over
photographers why should I pick you over everybody else what’s the reason
everybody else what’s the reason
everybody else what’s the reason and why should I pay you more if you’re
and why should I pay you more if you’re
and why should I pay you more if you’re charging two thousand dollars five
charging two thousand dollars five
charging two thousand dollars five thousand dollars whatever is why should
thousand dollars whatever is why should
thousand dollars whatever is why should I pay you that versus having somebody
I pay you that versus having somebody
I pay you that versus having somebody who’s coming in and say 150 bucks or my
who’s coming in and say 150 bucks or my
who’s coming in and say 150 bucks or my nephew who do it for free how do you
nephew who do it for free how do you
nephew who do it for free how do you show that guy so the first part is
show that guy so the first part is
show that guy so the first part is standing for something okay so which
standing for something okay so which
standing for something okay so which stands for inspire for him he likes
stands for inspire for him he likes
stands for inspire for him he likes taking inspirational pictures he loves
taking inspirational pictures he loves
taking inspirational pictures he loves making inspirational videos everything
making inspirational videos everything
making inspirational videos everything is about inspire for him the pictures
is about inspire for him the pictures
is about inspire for him the pictures that he wants to take the clients he
that he wants to take the clients he
that he wants to take the clients he works best best with are the people who
works best best with are the people who
works best best with are the people who want inspirational pictures pictures
want inspirational pictures pictures
want inspirational pictures pictures that make them look good you look at the
that make them look good you look at the
that make them look good you look at the picture and you feel inspired that’s
picture and you feel inspired that’s
picture and you feel inspired that’s what he wants to make so it helps people
what he wants to make so it helps people
what he wants to make so it helps people not only identify which company to go
not only identify which company to go
not only identify which company to go with which is hopefully you but also
with which is hopefully you but also
with which is hopefully you but also tells them who not to go with so if you
tells them who not to go with so if you
tells them who not to go with so if you want a boring corporate photo shoot
want a boring corporate photo shoot
want a boring corporate photo shoot you’re not going to
you’re not going to
you’re not going to with rich it won’t appeal to you you’re
with rich it won’t appeal to you you’re
with rich it won’t appeal to you you’re gonna look at this site and say wow this
gonna look at this site and say wow this
gonna look at this site and say wow this is so not for me which is great you
is so not for me which is great you
is so not for me which is great you don’t want those people which doesn’t
don’t want those people which doesn’t
don’t want those people which doesn’t want those people but when somebody
want those people but when somebody
want those people but when somebody wants an inspirational photo shoot and
wants an inspirational photo shoot and
wants an inspirational photo shoot and then look at his website and they
then look at his website and they
then look at his website and they compared to everybody else in Wow I want
compared to everybody else in Wow I want
compared to everybody else in Wow I want that guy that’s exactly what I want and
that guy that’s exactly what I want and
that guy that’s exactly what I want and I’m willing to pay a premium for it so
I’m willing to pay a premium for it so
I’m willing to pay a premium for it so you have to stand for something
you have to stand for something
you have to stand for something important to help make you stand out
important to help make you stand out
important to help make you stand out from everybody else because you’re
from everybody else because you’re
from everybody else because you’re boring so many photography businesses
boring so many photography businesses
boring so many photography businesses are just boring you melt one into
are just boring you melt one into
are just boring you melt one into another into another and it’s impossible
another into another and it’s impossible
another into another and it’s impossible to tell the difference between them okay
to tell the difference between them okay
to tell the difference between them okay stand for something number two pick a
stand for something number two pick a
stand for something number two pick a niche you want to find a niche that you
niche you want to find a niche that you
niche you want to find a niche that you love working with again that will help
love working with again that will help
love working with again that will help you stand out from everybody else who is
you stand out from everybody else who is
you stand out from everybody else who is an ideal client for you
an ideal client for you
an ideal client for you who do you love working with you have a
who do you love working with you have a
who do you love working with you have a passion for and it’s outside of
passion for and it’s outside of
passion for and it’s outside of photography you love these kinds of
photography you love these kinds of
photography you love these kinds of people so for rich he loves working with
people so for rich he loves working with
people so for rich he loves working with celebrities he loves working with
celebrities he loves working with
celebrities he loves working with celebrities he does really well with
celebrities he does really well with
celebrities he does really well with them he makes him feel comfortable at
them he makes him feel comfortable at
them he makes him feel comfortable at ease and they love working with him some
ease and they love working with him some
ease and they love working with him some people hate working with celebrities
people hate working with celebrities
people hate working with celebrities they say they’re egotistical they’re big
they say they’re egotistical they’re big
they say they’re egotistical they’re big you know problem clients I hate working
you know problem clients I hate working
you know problem clients I hate working with these guys but rich has a knack for
with these guys but rich has a knack for
with these guys but rich has a knack for and he loves that’s what he thrives on
and he loves that’s what he thrives on
and he loves that’s what he thrives on he’s shot you know Lady Gaga Kardinal
he’s shot you know Lady Gaga Kardinal
he’s shot you know Lady Gaga Kardinal Offishall a whole bunch of musicians
Offishall a whole bunch of musicians
Offishall a whole bunch of musicians he just loves working with celebrities
he just loves working with celebrities
he just loves working with celebrities and that comes across in his work and he
and that comes across in his work and he
and that comes across in his work and he ends up getting referrals and repeat
ends up getting referrals and repeat
ends up getting referrals and repeat business because of it who do you love
business because of it who do you love
business because of it who do you love working with pick a niche and be that
working with pick a niche and be that
working with pick a niche and be that person so say you love I’ll pick one for
person so say you love I’ll pick one for
person so say you love I’ll pick one for me I love baseball say you love baseball
me I love baseball say you love baseball
me I love baseball say you love baseball you could be the baseball photographer
you could be the baseball photographer
you could be the baseball photographer any time a baseball player wanted a
any time a baseball player wanted a
any time a baseball player wanted a photo shoot you’re gonna be the person
photo shoot you’re gonna be the person
photo shoot you’re gonna be the person to go do they look on your website and
to go do they look on your website and
to go do they look on your website and they see you stand for something
they see you stand for something
they see you stand for something important like inspire and you love
important like inspire and you love
important like inspire and you love baseball players there’s no choice right
baseball players there’s no choice right
baseball players there’s no choice right that’s why they’re gonna pay you $5,000
that’s why they’re gonna pay you $5,000
that’s why they’re gonna pay you $5,000 for a photo shoot
for a photo shoot
for a photo shoot instead of $500 for the next guy because
instead of $500 for the next guy because
instead of $500 for the next guy because you are the guy who they love to work
you are the guy who they love to work
you are the guy who they love to work with you love baseball and you stand for
with you love baseball and you stand for
with you love baseball and you stand for something that they believe in as well
something that they believe in as well
something that they believe in as well and you you’re gonna have more fun
and you you’re gonna have more fun
and you you’re gonna have more fun you’re gonna have more fun doing it
you’re gonna have more fun doing it
you’re gonna have more fun doing it because you’re working with people who
because you’re working with people who
because you’re working with people who you love to
you love to
you love to with so pick a niche I can you have to
with so pick a niche I can you have to
with so pick a niche I can you have to stand out from all the other photography
stand out from all the other photography
stand out from all the other photography businesses that are out there third
businesses that are out there third
businesses that are out there third strategy is partner up so rich again
strategy is partner up so rich again
strategy is partner up so rich again he’s trying to target celebrities
he’s trying to target celebrities
he’s trying to target celebrities musicians he works to agencies so a lot
musicians he works to agencies so a lot
musicians he works to agencies so a lot of agencies will recommend him because
of agencies will recommend him because
of agencies will recommend him because they need new cover work for their CD
they need new cover work for their CD
they need new cover work for their CD that they’re launching or the new new
that they’re launching or the new new
that they’re launching or the new new new you know face shots headshots for
new you know face shots headshots for
new you know face shots headshots for their their upcoming acts and they know
their their upcoming acts and they know
their their upcoming acts and they know that rich is the guy to go to so instead
that rich is the guy to go to so instead
that rich is the guy to go to so instead of selling the customers one at a time
of selling the customers one at a time
of selling the customers one at a time he works in partnership with agencies
he works in partnership with agencies
he works in partnership with agencies who they can refer in businesses their
who they can refer in businesses their
who they can refer in businesses their companies to work with their artists to
companies to work with their artists to
companies to work with their artists to work with every week right keep just
work with every week right keep just
work with every week right keep just funneling him new business so you want
funneling him new business so you want
funneling him new business so you want to think about once you different you
to think about once you different you
to think about once you different you wants you to find who your target
wants you to find who your target
wants you to find who your target audience is right so if it’s baseball
audience is right so if it’s baseball
audience is right so if it’s baseball players or musicians or whoever it is
players or musicians or whoever it is
players or musicians or whoever it is think about who is already selling to
think about who is already selling to
think about who is already selling to them and how can you make an
them and how can you make an
them and how can you make an introduction to them because the easiest
introduction to them because the easiest
introduction to them because the easiest way to grow your business is to partner
way to grow your business is to partner
way to grow your business is to partner up with somebody who already has your
up with somebody who already has your
up with somebody who already has your target market and find a way to work
target market and find a way to work
target market and find a way to work together okay if you do those three
together okay if you do those three
together okay if you do those three things then you’re standing for
things then you’re standing for
things then you’re standing for something important you’re finding a
something important you’re finding a
something important you’re finding a niche that means something to you and
niche that means something to you and
niche that means something to you and you’re partnering up with people in that
you’re partnering up with people in that
you’re partnering up with people in that industry you are on path to build a
industry you are on path to build a
industry you are on path to build a highly successful photography business
highly successful photography business
highly successful photography business that will now finally make you stand out
that will now finally make you stand out
that will now finally make you stand out help demonstrate your value and help
help demonstrate your value and help
help demonstrate your value and help make you start earning the money that
make you start earning the money that
make you start earning the money that you deserve to make believe those are
you deserve to make believe those are
you deserve to make believe those are you watching like the video thumbs up
you watching like the video thumbs up
you watching like the video thumbs up below let me know what you think leave a
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