Evan Evan Yonex all right thank you thank you I’m
Yonex all right thank you thank you I’m
Yonex all right thank you thank you I’m crashing a little bit it’s 4:30 in the
crashing a little bit it’s 4:30 in the
crashing a little bit it’s 4:30 in the morning my time right now but I got my
morning my time right now but I got my
morning my time right now but I got my coffee in my water and I’m really
coffee in my water and I’m really
coffee in my water and I’m really excited to be here with you guys for
excited to be here with you guys for
excited to be here with you guys for this one the session today is
this one the session today is
this one the session today is socializing how do you add more zing to
socializing how do you add more zing to
socializing how do you add more zing to your social campaigns and I thought the
your social campaigns and I thought the
your social campaigns and I thought the best thing that I could do for you today
best thing that I could do for you today
best thing that I could do for you today is help you create the most powerful
is help you create the most powerful
is help you create the most powerful tweet you’ve ever written in your life
tweet you’ve ever written in your life
tweet you’ve ever written in your life so in the next 15 minutes in this room
so in the next 15 minutes in this room
so in the next 15 minutes in this room you guys are all whoever has Twitter
you guys are all whoever has Twitter
you guys are all whoever has Twitter you’re all gonna write the most powerful
you’re all gonna write the most powerful
you’re all gonna write the most powerful tweet you’ve ever written in your life
tweet you’ve ever written in your life
tweet you’ve ever written in your life excited alright I’m gonna show you to do
excited alright I’m gonna show you to do
excited alright I’m gonna show you to do it you guys have seen this slide your
it you guys have seen this slide your
it you guys have seen this slide your stuff right now is boring right you’re
stuff right now is boring right you’re
stuff right now is boring right you’re putting people to sleep
putting people to sleep
putting people to sleep you’re not even excited about your stuff
you’re not even excited about your stuff
you’re not even excited about your stuff you’re not proud of it you wouldn’t
you’re not proud of it you wouldn’t
you’re not proud of it you wouldn’t retweet it if it was if you weren’t
retweet it if it was if you weren’t
retweet it if it was if you weren’t forced to do it because these are
forced to do it because these are
forced to do it because these are company stuff you go out and create
company stuff you go out and create
company stuff you go out and create something you’re proud of you have to
something you’re proud of you have to
something you’re proud of you have to create a movement you have to create
create a movement you have to create
create a movement you have to create something that will get people excited
something that will get people excited
something that will get people excited they have to believe in what you’re
they have to believe in what you’re
they have to believe in what you’re doing you have to make them feel
doing you have to make them feel
doing you have to make them feel something and once you do that then
something and once you do that then
something and once you do that then they’re gonna be willing to buy your
they’re gonna be willing to buy your
they’re gonna be willing to buy your products or services so I want you all
products or services so I want you all
products or services so I want you all to take out your phones
to take out your phones
to take out your phones take out your laptops log into Twitter
take out your laptops log into Twitter
take out your laptops log into Twitter this is an important exercise I want you
this is an important exercise I want you
this is an important exercise I want you to close your eyes close your eyes don’t
to close your eyes close your eyes don’t
to close your eyes close your eyes don’t fall asleep on me okay if I do it I
fall asleep on me okay if I do it I
fall asleep on me okay if I do it I might fall asleep
might fall asleep
might fall asleep don’t fall asleep but close your eyes
don’t fall asleep but close your eyes
don’t fall asleep but close your eyes and this is guys this is really
and this is guys this is really
and this is guys this is really important what I want you to do right
important what I want you to do right
important what I want you to do right now is think about a problem you had in
now is think about a problem you had in
now is think about a problem you had in your past think about who you were the
your past think about who you were the
your past think about who you were the person you were two years ago three
person you were two years ago three
person you were two years ago three years ago five years ago think about the
years ago five years ago think about the
years ago five years ago think about the place that you are in and I want you to
place that you are in and I want you to
place that you are in and I want you to right now go back and imagine you could
right now go back and imagine you could
right now go back and imagine you could give the younger you some advice you’re
give the younger you some advice you’re
give the younger you some advice you’re giving yourself advice the younger you
giving yourself advice the younger you
giving yourself advice the younger you who is facing a problem and I want you
who is facing a problem and I want you
who is facing a problem and I want you to use this hashtag
to use this hashtag
to use this hashtag MSM W Xing and I want to put it up when
MSM W Xing and I want to put it up when
MSM W Xing and I want to put it up when I want to see it for me I might think
I want to see it for me I might think
I want to see it for me I might think about my business when I was making my
about my business when I was making my
about my business when I was making my 300 bucks a month and barely surviving
300 bucks a month and barely surviving
300 bucks a month and barely surviving and thinking about quitting I might
and thinking about quitting I might
and thinking about quitting I might tweet something like don’t give up
tweet something like don’t give up
tweet something like don’t give up you’re gonna make it believe I want you
you’re gonna make it believe I want you
you’re gonna make it believe I want you to think about the advice that you would
to think about the advice that you would
to think about the advice that you would give to yourself and I want you to put
give to yourself and I want you to put
give to yourself and I want you to put it on the screen right now this is
it on the screen right now this is
it on the screen right now this is important guys I want you to really
important guys I want you to really
important guys I want you to really think about it and put it on the screen
think about it and put it on the screen
think about it and put it on the screen what do we got here take the scholarship
what do we got here take the scholarship
what do we got here take the scholarship I’m on live life enjoy the little things
I’m on live life enjoy the little things
I’m on live life enjoy the little things more don’t apply for a credit card
more don’t apply for a credit card
more don’t apply for a credit card bu and never change believe in yourself
bu and never change believe in yourself
bu and never change believe in yourself and soldier on
and soldier on
and soldier on keep them coming good bonus points if
keep them coming good bonus points if
keep them coming good bonus points if you guys can include the one word that
you guys can include the one word that
you guys can include the one word that we came up with this morning if you can
we came up with this morning if you can
we came up with this morning if you can put that in there too as a hashtag you
put that in there too as a hashtag you
put that in there too as a hashtag you have to choose friends or family should
have to choose friends or family should
have to choose friends or family should choose family survive the leap of faith
choose family survive the leap of faith
choose family survive the leap of faith you’re just about to find something that
you’re just about to find something that
you’re just about to find something that you will love to do is it great let go
you will love to do is it great let go
you will love to do is it great let go like is going too fast I can’t even keep
like is going too fast I can’t even keep
like is going too fast I can’t even keep up let go of the past be merry again
up let go of the past be merry again
up let go of the past be merry again always think twice small move big change
always think twice small move big change
always think twice small move big change this is great you’re injecting emotion
this is great you’re injecting emotion
this is great you’re injecting emotion into your tweets maybe for the first
into your tweets maybe for the first
into your tweets maybe for the first time ever do what you want to do embrace
time ever do what you want to do embrace
time ever do what you want to do embrace life I want to do one more I’m upset
life I want to do one more I’m upset
life I want to do one more I’m upset that okay no we just came from a
that okay no we just came from a
that okay no we just came from a political discussion let’s try to avoid
political discussion let’s try to avoid
political discussion let’s try to avoid politics on this one I want you to write
politics on this one I want you to write
politics on this one I want you to write I’m upset that I’m filling the blank
I’m upset that I’m filling the blank
I’m upset that I’m filling the blank same hashtag MSM w Xing if it were me I
same hashtag MSM w Xing if it were me I
same hashtag MSM w Xing if it were me I might write something like I’m upset
might write something like I’m upset
might write something like I’m upset that people listen to other people’s
that people listen to other people’s
that people listen to other people’s opinions instead of believing in
opinions instead of believing in
opinions instead of believing in themselves I would I wanted to do this
themselves I would I wanted to do this
themselves I would I wanted to do this with you guys but I left my phone in the
with you guys but I left my phone in the
with you guys but I left my phone in the taxi yesterday coming back from KL yeah
taxi yesterday coming back from KL yeah
taxi yesterday coming back from KL yeah so I have no phone but you guys are
so I have no phone but you guys are
so I have no phone but you guys are doing it I’m upset that what are you
doing it I’m upset that what are you
doing it I’m upset that what are you guys upset about I’m upset that some
guys upset about I’m upset that some
guys upset about I’m upset that some people are too selfish for their own
people are too selfish for their own
people are too selfish for their own good I’m upset the people lack faith in
good I’m upset the people lack faith in
good I’m upset the people lack faith in themselves this is great well some have
themselves this is great well some have
themselves this is great well some have said I have a credit card debt you guys
said I have a credit card debt you guys
said I have a credit card debt you guys in your credit cards I’m upset that
in your credit cards I’m upset that
in your credit cards I’m upset that people give up on their dreams too
people give up on their dreams too
people give up on their dreams too quickly I’m upset that the food is blank
quickly I’m upset that the food is blank
quickly I’m upset that the food is blank I’m upset that I didn’t try harder
I’m upset that I didn’t try harder
I’m upset that I didn’t try harder it’s already gone I’m upset that I’m fat
it’s already gone I’m upset that I’m fat
it’s already gone I’m upset that I’m fat it’s good listen you need to inject
it’s good listen you need to inject
it’s good listen you need to inject emotion and passion into everything that
emotion and passion into everything that
emotion and passion into everything that you’re doing on social media okay I love
you’re doing on social media okay I love
you’re doing on social media okay I love it keep these keys coming we said we set
it keep these keys coming we said we set
it keep these keys coming we said we set a trending record I think last time with
a trending record I think last time with
a trending record I think last time with our one word and it’s awesome see these
our one word and it’s awesome see these
our one word and it’s awesome see these all coming in now isn’t even like a
all coming in now isn’t even like a
all coming in now isn’t even like a second delay it’s now now now now that’s
second delay it’s now now now now that’s
second delay it’s now now now now that’s great so the question becomes Evan this
great so the question becomes Evan this
great so the question becomes Evan this is great
is great
is great so I’m upset that I’m fat what the heck
so I’m upset that I’m fat what the heck
so I’m upset that I’m fat what the heck does I have to do with business right I
does I have to do with business right I
does I have to do with business right I work at a company I’m managing a social
work at a company I’m managing a social
work at a company I’m managing a social media campaign what does this have to do
media campaign what does this have to do
media campaign what does this have to do with business it has everything to do
with business it has everything to do
with business it has everything to do with business because until people feel
with business because until people feel
with business because until people feel your message until people get some
your message until people get some
your message until people get some excitement from until you make them feel
excitement from until you make them feel
excitement from until you make them feel something good or bad they’re never
something good or bad they’re never
something good or bad they’re never gonna buy from you they’re never gonna
gonna buy from you they’re never gonna
gonna buy from you they’re never gonna want to interact with you they’re gonna
want to interact with you they’re gonna
want to interact with you they’re gonna ignore you you have to learn to inject
ignore you you have to learn to inject
ignore you you have to learn to inject passion and emotion into your tweets and
passion and emotion into your tweets and
passion and emotion into your tweets and this shouldn’t be hard just think about
this shouldn’t be hard just think about
this shouldn’t be hard just think about who you are and that one word that you
who you are and that one word that you
who you are and that one word that you stand for everything you create should
stand for everything you create should
stand for everything you create should make you feel something
make you feel something
make you feel something if you’re putting out a Facebook post an
if you’re putting out a Facebook post an
if you’re putting out a Facebook post an Instagram picture a Twitter post if it
Instagram picture a Twitter post if it
Instagram picture a Twitter post if it doesn’t make you feel something if it
doesn’t make you feel something if it
doesn’t make you feel something if it doesn’t get your heart beating don’t
doesn’t get your heart beating don’t
doesn’t get your heart beating don’t post it that’s the test I’m going to
post it that’s the test I’m going to
post it that’s the test I’m going to maybe offend some people with my next
maybe offend some people with my next
maybe offend some people with my next comment we don’t have a lot of speakers
comment we don’t have a lot of speakers
comment we don’t have a lot of speakers here so that’s good I’m not a big
here so that’s good I’m not a big
here so that’s good I’m not a big believer in making quantitative
believer in making quantitative
believer in making quantitative decisions and that applies to social
decisions and that applies to social
decisions and that applies to social media campaigns I’m not the guy who’s
media campaigns I’m not the guy who’s
media campaigns I’m not the guy who’s gonna look at all the market research
gonna look at all the market research
gonna look at all the market research and say here’s what people are talking
and say here’s what people are talking
and say here’s what people are talking about so here’s what we’re gonna tweet
about so here’s what we’re gonna tweet
about so here’s what we’re gonna tweet about the problem with making
about the problem with making
about the problem with making quantitative only decisions is that
quantitative only decisions is that
quantitative only decisions is that there’s no passion in it there’s no
there’s no passion in it there’s no
there’s no passion in it there’s no emotion to it you don’t feel excited by
emotion to it you don’t feel excited by
emotion to it you don’t feel excited by it it’s like people who start a business
it it’s like people who start a business
it it’s like people who start a business just trying to make money if you are
just trying to make money if you are
just trying to make money if you are trying to start a business just trying
trying to start a business just trying
trying to start a business just trying to make money you’re never gonna make it
to make money you’re never gonna make it
to make money you’re never gonna make it money is important I’m not saying you
money is important I’m not saying you
money is important I’m not saying you start a business or in your company now
start a business or in your company now
start a business or in your company now you ignore the quantitative stuff but
you ignore the quantitative stuff but
you ignore the quantitative stuff but it’s not the reason to do something one
it’s not the reason to do something one
it’s not the reason to do something one of my favorite entrepreneurs is Steve
of my favorite entrepreneurs is Steve
of my favorite entrepreneurs is Steve Jobs
Jobs
Jobs you guys like Steve Jobs no come on guys
you guys like Steve Jobs no come on guys
you guys like Steve Jobs no come on guys Steve Jobs all right good
Steve Jobs all right good
Steve Jobs all right good hands up I love Steve Jobs okay now
hands up I love Steve Jobs okay now
hands up I love Steve Jobs okay now Steve Jobs a story this guy was a
Steve Jobs a story this guy was a
Steve Jobs a story this guy was a multi-millionaire in his early 20s
multi-millionaire in his early 20s
multi-millionaire in his early 20s multi-millionaire in his early 20s he
multi-millionaire in his early 20s he
multi-millionaire in his early 20s he had enough money to live the rest of his
had enough money to live the rest of his
had enough money to live the rest of his life and happiness and yet he worked
life and happiness and yet he worked
life and happiness and yet he worked until the day he died making amazing
until the day he died making amazing
until the day he died making amazing products for Apple why did he do it it
products for Apple why did he do it it
products for Apple why did he do it it wasn’t for the money and people told him
wasn’t for the money and people told him
wasn’t for the money and people told him he was crazy people told him at the
he was crazy people told him at the
he was crazy people told him at the beginning of Apple nobody needs a
beginning of Apple nobody needs a
beginning of Apple nobody needs a personal computer what are you stupid
personal computer what are you stupid
personal computer what are you stupid nobody needs a personal computer when he
nobody needs a personal computer when he
nobody needs a personal computer when he launched the iPad when he launched the
launched the iPad when he launched the
launched the iPad when he launched the iPod people thought he was crazy people
iPod people thought he was crazy people
iPod people thought he was crazy people thought this will never this will never
thought this will never this will never
thought this will never this will never sell because there’s no data to prove it
sell because there’s no data to prove it
sell because there’s no data to prove it there’s no quantitative data why did he
there’s no quantitative data why did he
there’s no quantitative data why did he do it he did it because he felt like
do it he did it because he felt like
do it he did it because he felt like this was needed he did it to do it
this was needed he did it to do it
this was needed he did it to do it that’s why he did he did it because it
that’s why he did he did it because it
that’s why he did he did it because it was important because he wanted to
was important because he wanted to
was important because he wanted to change the world and for Steve Jobs the
change the world and for Steve Jobs the
change the world and for Steve Jobs the number one criteria was never the money
number one criteria was never the money
number one criteria was never the money it was never the quantitative stuff and
it was never the quantitative stuff and
it was never the quantitative stuff and yet he built Apple to become the number
yet he built Apple to become the number
yet he built Apple to become the number one most valuable company in the world
one most valuable company in the world
one most valuable company in the world by market cap that’s the power when you
by market cap that’s the power when you
by market cap that’s the power when you inject your own passion into your
inject your own passion into your
inject your own passion into your business so I’m not saying completely
business so I’m not saying completely
business so I’m not saying completely ignore the quantitative stuff but you
ignore the quantitative stuff but you
ignore the quantitative stuff but you don’t make decisions in this context
don’t make decisions in this context
don’t make decisions in this context social media campaigns only on a
social media campaigns only on a
social media campaigns only on a quantitative stuff you have to get
quantitative stuff you have to get
quantitative stuff you have to get excited and feel it in your heart every
excited and feel it in your heart every
excited and feel it in your heart every single post that you’re putting on your
single post that you’re putting on your
single post that you’re putting on your social media campaign and you’ll post
social media campaign and you’ll post
social media campaign and you’ll post stuff on there even ignoring the
stuff on there even ignoring the
stuff on there even ignoring the quantitative stuff because it’s the
quantitative stuff because it’s the
quantitative stuff because it’s the right thing to do and if you do that
right thing to do and if you do that
right thing to do and if you do that then you’ll gain a loyal following and
then you’ll gain a loyal following and
then you’ll gain a loyal following and people will can’t wait to see your next
people will can’t wait to see your next
people will can’t wait to see your next tweet and then they’re gonna buy from
tweet and then they’re gonna buy from
tweet and then they’re gonna buy from you and tell everybody about you that’s
you and tell everybody about you that’s
you and tell everybody about you that’s my view we’ve gone through these slides
my view we’ve gone through these slides
my view we’ve gone through these slides okay right you have one word equality
okay right you have one word equality
okay right you have one word equality freedom heart innovation entertain
freedom heart innovation entertain
freedom heart innovation entertain believe I wanted to share this one slide
believe I wanted to share this one slide
believe I wanted to share this one slide these are from the my morning session
these are from the my morning session
these are from the my morning session and one person wrote nicety
and one person wrote nicety
and one person wrote nicety sure can I have one too I’m working on
sure can I have one too I’m working on
sure can I have one too I’m working on it right now these Jesus for me a line
it right now these Jesus for me a line
it right now these Jesus for me a line is coming and that was super inspiring
is coming and that was super inspiring
is coming and that was super inspiring now I believe so the importance of
now I believe so the importance of
now I believe so the importance of having the one word and then applying it
having the one word and then applying it
having the one word and then applying it to your social media campaign it does
to your social media campaign it does
to your social media campaign it does two things one it makes your
two things one it makes your
two things one it makes your decision-making process easier so we had
decision-making process easier so we had
decision-making process easier so we had a young woman stand up and say her one
a young woman stand up and say her one
a young woman stand up and say her one word is empathy now everything that she
word is empathy now everything that she
word is empathy now everything that she writes about it is going to be about
writes about it is going to be about
writes about it is going to be about empathy if she ends up hiring a graphic
empathy if she ends up hiring a graphic
empathy if she ends up hiring a graphic designer it has to be someone who
designer it has to be someone who
designer it has to be someone who believes in empathy and makes a decision
believes in empathy and makes a decision
believes in empathy and makes a decision making so much easier but the other
making so much easier but the other
making so much easier but the other thing it does is it helps people talk
thing it does is it helps people talk
thing it does is it helps people talk about you if you give people one word to
about you if you give people one word to
about you if you give people one word to help you spread the message they’re
help you spread the message they’re
help you spread the message they’re gonna remember it and they’re gonna do
gonna remember it and they’re gonna do
gonna remember it and they’re gonna do it there was a guy who came up to me
it there was a guy who came up to me
it there was a guy who came up to me after my first session and said I’m in
after my first session and said I’m in
after my first session and said I’m in the travel agency business and wow
the travel agency business and wow
the travel agency business and wow that’s like that’s a brutal business
that’s like that’s a brutal business
that’s like that’s a brutal business right everybody’s telling the exact same
right everybody’s telling the exact same
right everybody’s telling the exact same stuff is no difference in the product
stuff is no difference in the product
stuff is no difference in the product and he said his one word is experience
and he said his one word is experience
and he said his one word is experience he likes to give people an experience
he likes to give people an experience
he likes to give people an experience when they go traveling he wants them to
when they go traveling he wants them to
when they go traveling he wants them to have an experience now this is something
have an experience now this is something
have an experience now this is something I can relate to I hate going on b:g
I can relate to I hate going on b:g
I can relate to I hate going on b:g vacations you know I come here I want to
vacations you know I come here I want to
vacations you know I come here I want to go to the caves
go to the caves
go to the caves I want to do the RV I want to I want to
I want to do the RV I want to I want to
I want to do the RV I want to I want to have an experience and right away he’s
have an experience and right away he’s
have an experience and right away he’s now separated himself from every other
now separated himself from every other
now separated himself from every other travel agent and it’s easy for me to
travel agent and it’s easy for me to
travel agent and it’s easy for me to talk about him here it’s easy for me to
talk about him here it’s easy for me to
talk about him here it’s easy for me to tell my friends about him because he’s
tell my friends about him because he’s
tell my friends about him because he’s given me the tool to do it so when you
given me the tool to do it so when you
given me the tool to do it so when you find your one word it makes it easier
find your one word it makes it easier
find your one word it makes it easier for you to make decisions it makes it
for you to make decisions it makes it
for you to make decisions it makes it easy for you to plan your social media
easy for you to plan your social media
easy for you to plan your social media campaigns but it also makes it easier
campaigns but it also makes it easier
campaigns but it also makes it easier for people to spread your message
for people to spread your message
for people to spread your message people are hash tagging believe all over
people are hash tagging believe all over
people are hash tagging believe all over the place I make it easy for them and
the place I make it easy for them and
the place I make it easy for them and you need to do the same thing with your
you need to do the same thing with your
you need to do the same thing with your business so what are you staying for we
business so what are you staying for we
business so what are you staying for we went through that exercise this morning
went through that exercise this morning
went through that exercise this morning if you know you haven’t figured that out
if you know you haven’t figured that out
if you know you haven’t figured that out it’s okay you guys did a great job
it’s okay you guys did a great job
it’s okay you guys did a great job finding your one word I didn’t get to it
finding your one word I didn’t get to it
finding your one word I didn’t get to it that quickly took me a couple weeks
that quickly took me a couple weeks
that quickly took me a couple weeks before I got to believe so you guys are
before I got to believe so you guys are
before I got to believe so you guys are rocking it but if you’re not comfortable
rocking it but if you’re not comfortable
rocking it but if you’re not comfortable with your word take the time and really
with your word take the time and really
with your word take the time and really figure it out because it’s gonna be
figure it out because it’s gonna be
figure it out because it’s gonna be everything for you and your business
everything for you and your business
everything for you and your business and in my view that’s how you add zing
and in my view that’s how you add zing
and in my view that’s how you add zing through social media campaigns now
through social media campaigns now
through social media campaigns now quickly again on Thursday for those of
quickly again on Thursday for those of
quickly again on Thursday for those of you who are coming I’m going to go
you who are coming I’m going to go
you who are coming I’m going to go through this whole thing in an hour we
through this whole thing in an hour we
through this whole thing in an hour we have a lot more time and one last quick
have a lot more time and one last quick
have a lot more time and one last quick announcement about the salsa it’s become
announcement about the salsa it’s become
announcement about the salsa it’s become this thing now
this thing now
this thing now DJ Selva is he here DJ Silva in the
DJ Selva is he here DJ Silva in the
DJ Selva is he here DJ Silva in the house way at the back corner so he has
house way at the back corner so he has
house way at the back corner so he has hooked it up that we’re gonna go to
hooked it up that we’re gonna go to
hooked it up that we’re gonna go to Havana KL tonight and I’m gonna be DJing
Havana KL tonight and I’m gonna be DJing
Havana KL tonight and I’m gonna be DJing for a set so if you like salsa or if you
for a set so if you like salsa or if you
for a set so if you like salsa or if you just want to have a good time right
just want to have a good time right
just want to have a good time right here’s some music come on out it starts
here’s some music come on out it starts
here’s some music come on out it starts at 9 o’clock there’s a lesson that goes
at 9 o’clock there’s a lesson that goes
at 9 o’clock there’s a lesson that goes on I’m gonna be there hope to meet you
on I’m gonna be there hope to meet you
on I’m gonna be there hope to meet you guys and one last thing for you guys we
guys and one last thing for you guys we
guys and one last thing for you guys we as the speakers come here the best part
as the speakers come here the best part
as the speakers come here the best part is meeting you or like I come here and
is meeting you or like I come here and
is meeting you or like I come here and talk as much as I want but I’d love
talk as much as I want but I’d love
talk as much as I want but I’d love talking to you guys and I’ve had some
talking to you guys and I’ve had some
talking to you guys and I’ve had some great conversations don’t be afraid to
great conversations don’t be afraid to
great conversations don’t be afraid to come up and find me afterwards to talk
come up and find me afterwards to talk
come up and find me afterwards to talk to me don’t be afraid to find any of
to me don’t be afraid to find any of
to me don’t be afraid to find any of these speakers because that’s the that’s
these speakers because that’s the that’s
these speakers because that’s the that’s the most rewarding part for us you have
the most rewarding part for us you have
the most rewarding part for us you have a question you guys have paid good money
a question you guys have paid good money
a question you guys have paid good money to be here you have a question what
to be here you have a question what
to be here you have a question what answered come and talk to us we love it
answered come and talk to us we love it
answered come and talk to us we love it you’re not imposing on us and believe I
you’re not imposing on us and believe I
you’re not imposing on us and believe I know the time now is 6 p.m. you guys are
know the time now is 6 p.m. you guys are
know the time now is 6 p.m. you guys are wait that you now can you spare a few
wait that you now can you spare a few
wait that you now can you spare a few more minutes can you maximize our time
more minutes can you maximize our time
more minutes can you maximize our time to ask the panel any question this is
to ask the panel any question this is
to ask the panel any question this is not to actually ask a question is to
not to actually ask a question is to
not to actually ask a question is to pick a fight with Stevens so that I can
pick a fight with Stevens so that I can
pick a fight with Stevens so that I can break his leg and he can’t go to salsa
break his leg and he can’t go to salsa
break his leg and he can’t go to salsa I’m just I’m just jealous about his
I’m just I’m just jealous about his
I’m just I’m just jealous about his height youth and all the things
height youth and all the things
height youth and all the things oh you’re killing me man no never mind
oh you’re killing me man no never mind
oh you’re killing me man no never mind so I I heard something and that’s like
so I I heard something and that’s like
so I I heard something and that’s like something that analytics or data or
something that analytics or data or
something that analytics or data or quantitative information is not
quantitative information is not
quantitative information is not important feeling is my question is
important feeling is my question is
important feeling is my question is where is the contradiction right saying
where is the contradiction right saying
where is the contradiction right saying that feeling can make you social
that feeling can make you social
that feeling can make you social presence great it’s like even if I have
presence great it’s like even if I have
presence great it’s like even if I have a bad product and if I’d really don’t
a bad product and if I’d really don’t
a bad product and if I’d really don’t believe in my product I can go in social
believe in my product I can go in social
believe in my product I can go in social media and create a great magic it’s not
media and create a great magic it’s not
media and create a great magic it’s not possible that’s given that you have
possible that’s given that you have
possible that’s given that you have a great product to start with you are
a great product to start with you are
a great product to start with you are passionate about your business and you
passionate about your business and you
passionate about your business and you are really a true believer of what
are really a true believer of what
are really a true believer of what you’re doing not to just to make money
you’re doing not to just to make money
you’re doing not to just to make money right that’s given but then you have to
right that’s given but then you have to
right that’s given but then you have to take the qualitative staff and
take the qualitative staff and
take the qualitative staff and quantitative all the information and
quantitative all the information and
quantitative all the information and analysis to go to do the right thing
analysis to go to do the right thing
analysis to go to do the right thing isn’t it true for me it’s the difference
isn’t it true for me it’s the difference
isn’t it true for me it’s the difference between thinking with your head or
between thinking with your head or
between thinking with your head or knocking with your heart right and your
knocking with your heart right and your
knocking with your heart right and your brain is limited into a world that
brain is limited into a world that
brain is limited into a world that exists what that exists right now where
exists what that exists right now where
exists what that exists right now where your heart can create any world that you
your heart can create any world that you
your heart can create any world that you want okay let me tell you through a
want okay let me tell you through a
want okay let me tell you through a story when I was growing up in high
story when I was growing up in high
story when I was growing up in high school I never thought it was gonna be
school I never thought it was gonna be
school I never thought it was gonna be an entrepreneur I thought I was gonna be
an entrepreneur I thought I was gonna be
an entrepreneur I thought I was gonna be a VP at a bank I look at my high school
a VP at a bank I look at my high school
a VP at a bank I look at my high school yearbook that’s what it says VP at a
yearbook that’s what it says VP at a
yearbook that’s what it says VP at a bank okay I didn’t have family of
bank okay I didn’t have family of
bank okay I didn’t have family of entrepreneurs they didn’t know what I
entrepreneurs they didn’t know what I
entrepreneurs they didn’t know what I was gonna do when I got to university I
was gonna do when I got to university I
was gonna do when I got to university I hooked up with a software company I
hooked up with a software company I
hooked up with a software company I became an owner and in my final year I
became an owner and in my final year I
became an owner and in my final year I got job opportunities with McKinsey
got job opportunities with McKinsey
got job opportunities with McKinsey Consulting and Merrill Lynch which only
Consulting and Merrill Lynch which only
Consulting and Merrill Lynch which only a few years fire would have been a dream
a few years fire would have been a dream
a few years fire would have been a dream scenario
scenario
scenario I couldn’t imagine working for a better
I couldn’t imagine working for a better
I couldn’t imagine working for a better company they were offering me 80 to
company they were offering me 80 to
company they were offering me 80 to $100,000 starting salary the flew me out
$100,000 starting salary the flew me out
$100,000 starting salary the flew me out to New York put me up in the Waldorf
to New York put me up in the Waldorf
to New York put me up in the Waldorf Astoria to try to get me to join the
Astoria to try to get me to join the
Astoria to try to get me to join the company and I’m balancing two things 80
company and I’m balancing two things 80
company and I’m balancing two things 80 to $100,000 a year $300 a month with my
to $100,000 a year $300 a month with my
to $100,000 a year $300 a month with my company what does the brain say to do
company what does the brain say to do
company what does the brain say to do what is the quantitative data I say to
what is the quantitative data I say to
what is the quantitative data I say to do it’s easy go for the job that’s where
do it’s easy go for the job that’s where
do it’s easy go for the job that’s where the money is but it didn’t feel right so
the money is but it didn’t feel right so
the money is but it didn’t feel right so you have to listen to your heart that’s
you have to listen to your heart that’s
you have to listen to your heart that’s my view you have to listen to your heart
my view you have to listen to your heart
my view you have to listen to your heart you have to be passionate about it my
you have to be passionate about it my
you have to be passionate about it my friends thought I was crazy they weren’t
friends thought I was crazy they weren’t
friends thought I was crazy they weren’t getting those job opportunities they
getting those job opportunities they
getting those job opportunities they said Evan what do you what is this
said Evan what do you what is this
said Evan what do you what is this company and years later like ten years
company and years later like ten years
company and years later like ten years later my friends not coming back to me
later my friends not coming back to me
later my friends not coming back to me and they’re saying Evan that job in
and they’re saying Evan that job in
and they’re saying Evan that job in Investment Banking and I hate my life I
Investment Banking and I hate my life I
Investment Banking and I hate my life I know I want to start my
know I want to start my
know I want to start my business how do I do it and I’m so glad
business how do I do it and I’m so glad
business how do I do it and I’m so glad that I didn’t make that decision the
that I didn’t make that decision the
that I didn’t make that decision the smart thing to do right the the
smart thing to do right the the
smart thing to do right the the quantitative logical money-making thing
quantitative logical money-making thing
quantitative logical money-making thing to do to go get the job I had no logical
to do to go get the job I had no logical
to do to go get the job I had no logical reason no logical reason to stick with
reason no logical reason to stick with
reason no logical reason to stick with this $300 a month company but I did does
this $300 a month company but I did does
this $300 a month company but I did does that answer your question no actually
that answer your question no actually
that answer your question no actually not sorry so what I meant that obviously
not sorry so what I meant that obviously
not sorry so what I meant that obviously you have to be passionate to start with
you have to be passionate to start with
you have to be passionate to start with right so you have to be like I took up
right so you have to be like I took up
right so you have to be like I took up entrepreneurial life for my own so
entrepreneurial life for my own so
entrepreneurial life for my own so that’s given right then after that when
that’s given right then after that when
that’s given right then after that when you’re taking decision day by day every
you’re taking decision day by day every
you’re taking decision day by day every time if your heart says do that and go
time if your heart says do that and go
time if your heart says do that and go this side and every time the heart says
this side and every time the heart says
this side and every time the heart says go to the left you go that side and you
go to the left you go that side and you
go to the left you go that side and you have no actual evidence to support your
have no actual evidence to support your
have no actual evidence to support your decision you’ll be running around in
decision you’ll be running around in
decision you’ll be running around in everywhere not reaching anywhere right
everywhere not reaching anywhere right
everywhere not reaching anywhere right so you have no no disagree okay disagree
quite often the analytical decision is
quite often the analytical decision is the wrong way to go because you’re
the wrong way to go because you’re
the wrong way to go because you’re restricting yourself of a world that
restricting yourself of a world that
restricting yourself of a world that currently exists where you can create
currently exists where you can create
currently exists where you can create any reality you want yeah you have to
any reality you want yeah you have to
any reality you want yeah you have to believe in what you’re doing that’s the
believe in what you’re doing that’s the
believe in what you’re doing that’s the whole point of my first presentation you
whole point of my first presentation you
whole point of my first presentation you pick your one word right if you guys
pick your one word right if you guys
pick your one word right if you guys don’t believe in what you’re doing there
don’t believe in what you’re doing there
don’t believe in what you’re doing there is no passion so yeah you have to pick
is no passion so yeah you have to pick
is no passion so yeah you have to pick your one word you have to start a career
your one word you have to start a career
your one word you have to start a career or business around that but I believe
or business around that but I believe
or business around that but I believe your decisions should be based on what
your decisions should be based on what
your decisions should be based on what gets you excited you’re creating a
gets you excited you’re creating a
gets you excited you’re creating a social media campaign I would challenge
social media campaign I would challenge
social media campaign I would challenge you guys that why put that video up that
you guys that why put that video up that
you guys that why put that video up that believe video 150,000 views in one month
believe video 150,000 views in one month
believe video 150,000 views in one month not made on any quantitative decisions I
not made on any quantitative decisions I
not made on any quantitative decisions I made it because I wanted to make it it
made it because I wanted to make it it
made it because I wanted to make it it needed to be made and I’m proud of what
needed to be made and I’m proud of what
needed to be made and I’m proud of what we made and I would challenge you guys
we made and I would challenge you guys
we made and I would challenge you guys with no advertising to see what videos
with no advertising to see what videos
with no advertising to see what videos you’ve made based on quantitative
you’ve made based on quantitative
you’ve made based on quantitative decisions that have gone that well what
decisions that have gone that well what
decisions that have gone that well what you just stated as a proof of success
you just stated as a proof of success
you just stated as a proof of success you said this is watched this many times
you said this is watched this many times
you said this is watched this many times you just give a quantitative information
you just give a quantitative information
you just give a quantitative information to support the theory that quantitative
to support the theory that quantitative
to support the theory that quantitative disinformation doesn’t matter I don’t
disinformation doesn’t matter I don’t
disinformation doesn’t matter I don’t say it doesn’t matter no it’s not that
say it doesn’t matter no it’s not that
say it doesn’t matter no it’s not that it doesn’t matter but it’s not the main
it doesn’t matter but it’s not the main
it doesn’t matter but it’s not the main reason no this is a big difference it’s
reason no this is a big difference it’s
reason no this is a big difference it’s not the main reason for doing anything
not the main reason for doing anything
not the main reason for doing anything right you can still look at it Steve
right you can still look at it Steve
right you can still look at it Steve Jobs didn’t say I’m gonna lose all my
Jobs didn’t say I’m gonna lose all my
Jobs didn’t say I’m gonna lose all my money I’m gonna just throw it all in R&D
money I’m gonna just throw it all in R&D
money I’m gonna just throw it all in R&D you still have to make money but it was
you still have to make money but it was
you still have to make money but it was never the main reason for doing anything
never the main reason for doing anything
never the main reason for doing anything okay
okay
okay I think we have time for one or two more
I think we have time for one or two more
I think we have time for one or two more questions does anybody want to go next
”
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