95% of businesses should not be spending money on social media advertising when
money on social media advertising when
money on social media advertising when you say again 95% of you guys should not
you say again 95% of you guys should not
you say again 95% of you guys should not be spending any money on your social
be spending any money on your social
be spending any money on your social media campaigns on the advertising side
media campaigns on the advertising side
media campaigns on the advertising side the problem is advertising improves
the problem is advertising improves
the problem is advertising improves already existing successful campaigns
already existing successful campaigns
already existing successful campaigns and the problem is your current
and the problem is your current
and the problem is your current campaigns aren’t good enough
campaigns aren’t good enough
campaigns aren’t good enough the current campaigns suck and so
the current campaigns suck and so
the current campaigns suck and so throwing advertising dollars on top of
throwing advertising dollars on top of
throwing advertising dollars on top of it is not going to help you I like to
it is not going to help you I like to
it is not going to help you I like to think of campaigns as franchises so if
think of campaigns as franchises so if
think of campaigns as franchises so if you’re gonna start a restaurant and you
you’re gonna start a restaurant and you
you’re gonna start a restaurant and you want to franchise it out you have to
want to franchise it out you have to
want to franchise it out you have to have one location be successful first
have one location be successful first
have one location be successful first right you can’t franchise if you’re one
right you can’t franchise if you’re one
right you can’t franchise if you’re one location doesn’t work I like to think of
location doesn’t work I like to think of
location doesn’t work I like to think of it as a fire so you’re successful social
it as a fire so you’re successful social
it as a fire so you’re successful social media campaign is your fire and
media campaign is your fire and
media campaign is your fire and advertising is the gasoline on top of it
advertising is the gasoline on top of it
advertising is the gasoline on top of it advertising can make your campaign
advertising can make your campaign
advertising can make your campaign explode it can make it go to new heights
explode it can make it go to new heights
explode it can make it go to new heights but you have to have the fire if you
but you have to have the fire if you
but you have to have the fire if you pour gasoline on nothing you’re not
pour gasoline on nothing you’re not
pour gasoline on nothing you’re not going to get a huge spark right you need
going to get a huge spark right you need
going to get a huge spark right you need to have the fire and that’s having a
to have the fire and that’s having a
to have the fire and that’s having a quality social media campaign your
quality social media campaign your
quality social media campaign your campaigns aren’t good enough yet I also
campaigns aren’t good enough yet I also
campaigns aren’t good enough yet I also believe that you can build a huge fire
believe that you can build a huge fire
believe that you can build a huge fire you can build a forest fire without any
you can build a forest fire without any
you can build a forest fire without any advertising just by having a really good
advertising just by having a really good
advertising just by having a really good quality campaign something that you can
quality campaign something that you can
quality campaign something that you can be proud of something that you believe
be proud of something that you believe
be proud of something that you believe in if the conditions are there if you’re
in if the conditions are there if you’re
in if the conditions are there if you’re standing for something important
standing for something important
standing for something important you don’t even need the advertising to
you don’t even need the advertising to
you don’t even need the advertising to help you grow this hopefully is not you
help you grow this hopefully is not you
help you grow this hopefully is not you today during my presentation this is
today during my presentation this is
today during my presentation this is most of your campaigns they’re boring
most of your campaigns they’re boring
most of your campaigns they’re boring they put people to sleep
they put people to sleep
they put people to sleep they suck that’s most of your campaigns
they suck that’s most of your campaigns
they suck that’s most of your campaigns that’s 95% of the campaigns out there
that’s 95% of the campaigns out there
that’s 95% of the campaigns out there they suck think about what you’re
they suck think about what you’re
they suck think about what you’re putting out there are you actually proud
putting out there are you actually proud
putting out there are you actually proud of it is there any feeling behind it
of it is there any feeling behind it
of it is there any feeling behind it would you retweet your tweets if it
would you retweet your tweets if it
would you retweet your tweets if it wasn’t you if there wasn’t your company
wasn’t you if there wasn’t your company
wasn’t you if there wasn’t your company would you share this stuff probably not
would you share this stuff probably not
would you share this stuff probably not and that’s the problem
and that’s the problem
and that’s the problem that’s the problem with your campaigns
that’s the problem with your campaigns
that’s the problem with your campaigns right now you throw advertising on top
right now you throw advertising on top
right now you throw advertising on top of this nothing’s gonna happen you have
of this nothing’s gonna happen you have
of this nothing’s gonna happen you have to make your campaigns better the key
to make your campaigns better the key
to make your campaigns better the key thing to think about is how many people
thing to think about is how many people
thing to think about is how many people are actually sharing your stuff whatever
are actually sharing your stuff whatever
are actually sharing your stuff whatever you put up right now you have a little
you put up right now you have a little
you put up right now you have a little bit of a following Twitter Facebook
bit of a following Twitter Facebook
bit of a following Twitter Facebook whatever you use and you have a little
whatever you use and you have a little
whatever you use and you have a little bit of a following are people actually
bit of a following are people actually
bit of a following are people actually sharing your stuff even though you have
sharing your stuff even though you have
sharing your stuff even though you have a small sample size do they care enough
a small sample size do they care enough
a small sample size do they care enough to share it because if they don’t throw
to share it because if they don’t throw
to share it because if they don’t throw in advertising dollars it’s not going to
in advertising dollars it’s not going to
in advertising dollars it’s not going to do anything for you you have to produce
do anything for you you have to produce
do anything for you you have to produce something that you are proud of
”
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