so first and foremost I would like to thank everyone and welcome everyone to
thank everyone and welcome everyone to
thank everyone and welcome everyone to today’s session the topic of today’s
today’s session the topic of today’s
today’s session the topic of today’s session is social media marketing for
session is social media marketing for
session is social media marketing for smbs and I am couple knock i’m one of
smbs and I am couple knock i’m one of
smbs and I am couple knock i’m one of the co-founders of digital vidya welcome
the co-founders of digital vidya welcome
the co-founders of digital vidya welcome to today’s session you know in today’s
to today’s session you know in today’s
to today’s session you know in today’s session one of the inquiry that i want
session one of the inquiry that i want
session one of the inquiry that i want all of you to have throughout the
all of you to have throughout the
all of you to have throughout the session is if i ask you to formulate a
session is if i ask you to formulate a
session is if i ask you to formulate a social media strategy that generates
social media strategy that generates
social media strategy that generates business results with the condition that
business results with the condition that
business results with the condition that you do not have to try selling your
you do not have to try selling your
you do not have to try selling your services or product how will you do that
services or product how will you do that
services or product how will you do that that’s what I want to learn out of
that’s what I want to learn out of
that’s what I want to learn out of today’s session and to lead the today’s
today’s session and to lead the today’s
today’s session and to lead the today’s session we have with us Yvonne
session we have with us Yvonne
session we have with us Yvonne Carmichael Yvonne up at the age of 19 he
Carmichael Yvonne up at the age of 19 he
Carmichael Yvonne up at the age of 19 he created he actually build and a soul of
created he actually build and a soul of
created he actually build and a soul of a company and at the age of 22 he was a
a company and at the age of 22 he was a
a company and at the age of 22 he was a venture capitalist he helped
venture capitalist he helped
venture capitalist he helped organization raise money with rain from
organization raise money with rain from
organization raise money with rain from the range of 0 point five million to 15
the range of 0 point five million to 15
the range of 0 point five million to 15 million and his goal is to help 1
million and his goal is to help 1
million and his goal is to help 1 billion entrepreneurs and I’m just one
billion entrepreneurs and I’m just one
billion entrepreneurs and I’m just one of them he won a really delighted to
of them he won a really delighted to
of them he won a really delighted to have you head with us today and thanks
have you head with us today and thanks
have you head with us today and thanks for taking out time so before I hand it
for taking out time so before I hand it
for taking out time so before I hand it over it’s an honor thank you okay great
over it’s an honor thank you okay great
over it’s an honor thank you okay great you know I take a pill I’m gonna be I’m
you know I take a pill I’m gonna be I’m
you know I take a pill I’m gonna be I’m gonna close the GoToWebinar question
gonna close the GoToWebinar question
gonna close the GoToWebinar question section least for now I was in front of
section least for now I was in front of
section least for now I was in front of more David’s or anything important comes
more David’s or anything important comes
more David’s or anything important comes up just let me know sure uh so hey
up just let me know sure uh so hey
up just let me know sure uh so hey thanks everybody it’s great to be here
thanks everybody it’s great to be here
thanks everybody it’s great to be here today I’m talking about social media
today I’m talking about social media
today I’m talking about social media strategies I know you guys are all from
strategies I know you guys are all from
strategies I know you guys are all from different companies and businesses I
different companies and businesses I
different companies and businesses I tend to focus on entrepreneurs but all
tend to focus on entrepreneurs but all
tend to focus on entrepreneurs but all these strategies are applicable to the
these strategies are applicable to the
these strategies are applicable to the corporate level as well so I’m excited
corporate level as well so I’m excited
corporate level as well so I’m excited to start let’s get into it on august
to start let’s get into it on august
to start let’s get into it on august twenty-third 1963 Martin Luther King got
twenty-third 1963 Martin Luther King got
twenty-third 1963 Martin Luther King got 250,000 people plus to come to
250,000 people plus to come to
250,000 people plus to come to Washington DC to hear him speak he
Washington DC to hear him speak he
Washington DC to hear him speak he didn’t have a newsletter he didn’t have
didn’t have a newsletter he didn’t have
didn’t have a newsletter he didn’t have twitter pinterest instagram any of that
twitter pinterest instagram any of that
twitter pinterest instagram any of that stuff and he got them to come out to
stuff and he got them to come out to
stuff and he got them to come out to hear him speak
hear him speak
hear him speak and you might be thinking Evan I thought
and you might be thinking Evan I thought
and you might be thinking Evan I thought you were talking about still show media
you were talking about still show media
you were talking about still show media what the heck does this have to do with
what the heck does this have to do with
what the heck does this have to do with social media input it’s important
social media input it’s important
social media input it’s important because you guys need to stand for
because you guys need to stand for
because you guys need to stand for something the problem with most of your
something the problem with most of your
something the problem with most of your social media campaigns is that they’re
social media campaigns is that they’re
social media campaigns is that they’re boring they suck there’s no feeling
boring they suck there’s no feeling
boring they suck there’s no feeling there’s no emotion to them you have to
there’s no emotion to them you have to
there’s no emotion to them you have to stand for something important you got to
stand for something important you got to
stand for something important you got to think we look at the stuff that you’re
think we look at the stuff that you’re
think we look at the stuff that you’re sharing at your company is sharing would
sharing at your company is sharing would
sharing at your company is sharing would you share that stuff on your own if you
you share that stuff on your own if you
you share that stuff on your own if you weren’t forced to probably not because
weren’t forced to probably not because
weren’t forced to probably not because it’s not interesting enough it doesn’t
it’s not interesting enough it doesn’t
it’s not interesting enough it doesn’t stand for anything so it’s not about how
stand for anything so it’s not about how
stand for anything so it’s not about how many people like your post okay it’s not
many people like your post okay it’s not
many people like your post okay it’s not about how many people follow you on
about how many people follow you on
about how many people follow you on twitter or retweet your stuff it’s about
twitter or retweet your stuff it’s about
twitter or retweet your stuff it’s about standing for something important and
standing for something important and
standing for something important and when you figure that out then it’s so
when you figure that out then it’s so
when you figure that out then it’s so much easier to create a social media
much easier to create a social media
much easier to create a social media campaign standing for what does your
campaign standing for what does your
campaign standing for what does your company staying for and for most
company staying for and for most
company staying for and for most businesses they have no idea and so if
businesses they have no idea and so if
businesses they have no idea and so if you’re not talking about your values and
you’re not talking about your values and
you’re not talking about your values and what you stand for why it’s important if
what you stand for why it’s important if
what you stand for why it’s important if you’re not making people feel anything
you’re not making people feel anything
you’re not making people feel anything with your social media campaigns and
with your social media campaigns and
with your social media campaigns and they’re not gonna share it I stand for
they’re not gonna share it I stand for
they’re not gonna share it I stand for believe somebody wrote that was an
believe somebody wrote that was an
believe somebody wrote that was an awesome first slide thank you I really
awesome first slide thank you I really
awesome first slide thank you I really appreciate it but everything I do is
appreciate it but everything I do is
appreciate it but everything I do is about believe so I believe in
about believe so I believe in
about believe so I believe in entrepreneurs I believe you have to do
entrepreneurs I believe you have to do
entrepreneurs I believe you have to do their do the right thing I believe that
their do the right thing I believe that
their do the right thing I believe that you have to believe in yourself and and
you have to believe in yourself and and
you have to believe in yourself and and believe that it’s going to work out even
believe that it’s going to work out even
believe that it’s going to work out even if you don’t know all the steps you move
if you don’t know all the steps you move
if you don’t know all the steps you move you just see darkness around is kind of
you just see darkness around is kind of
you just see darkness around is kind of work out that’s what I fundamentally
work out that’s what I fundamentally
work out that’s what I fundamentally believe and that loses out of all the
believe and that loses out of all the
believe and that loses out of all the social media stuff that I do I don’t
social media stuff that I do I don’t
social media stuff that I do I don’t know if any guys are following me you
know if any guys are following me you
know if any guys are following me you might be saying who the heck is a
might be saying who the heck is a
might be saying who the heck is a seven-car local guy but if you look at
seven-car local guy but if you look at
seven-car local guy but if you look at my facebook or twitter or youtube or any
my facebook or twitter or youtube or any
my facebook or twitter or youtube or any of that stuff there’s emotion there’s
of that stuff there’s emotion there’s
of that stuff there’s emotion there’s feeling people engage with it because it
feeling people engage with it because it
feeling people engage with it because it means something it means something to me
means something it means something to me
means something it means something to me and as a result that means something
and as a result that means something
and as a result that means something other people as well stop posting boring
other people as well stop posting boring
other people as well stop posting boring stuff and post something that means
stuff and post something that means
stuff and post something that means something to you this can
something to you this can
something to you this can be difficult so here’s a guy who who’s
be difficult so here’s a guy who who’s
be difficult so here’s a guy who who’s tons of superheroes he spider-man his
tons of superheroes he spider-man his
tons of superheroes he spider-man his iron man he’s the Hulk it can be hard to
iron man he’s the Hulk it can be hard to
iron man he’s the Hulk it can be hard to make decisions in your business and in
make decisions in your business and in
make decisions in your business and in your life but when you stand for
your life but when you stand for
your life but when you stand for something you know what you stand for
something you know what you stand for
something you know what you stand for all of those decisions become easier so
all of those decisions become easier so
all of those decisions become easier so for with me and believed my social media
for with me and believed my social media
for with me and believed my social media campaigns become easier I know what to
campaigns become easier I know what to
campaigns become easier I know what to talk about when I’m hiring somebody in
talk about when I’m hiring somebody in
talk about when I’m hiring somebody in my company they have to believe in on
my company they have to believe in on
my company they have to believe in on prefers if they don’t they’re not going
prefers if they don’t they’re not going
prefers if they don’t they’re not going to be a good fit for me every decision
to be a good fit for me every decision
to be a good fit for me every decision in your business and your life becomes
in your business and your life becomes
in your business and your life becomes way easier when you know what you stand
way easier when you know what you stand
way easier when you know what you stand for it also helps keep you motivated you
for it also helps keep you motivated you
for it also helps keep you motivated you know so many people if you’re an
know so many people if you’re an
know so many people if you’re an entrepreneur or if you are working for
entrepreneur or if you are working for
entrepreneur or if you are working for somebody else it’s hard to be motivated
somebody else it’s hard to be motivated
somebody else it’s hard to be motivated every day right you don’t wake up every
every day right you don’t wake up every
every day right you don’t wake up every single day super motivated like yeah I
single day super motivated like yeah I
single day super motivated like yeah I want to go to work this is great and the
want to go to work this is great and the
want to go to work this is great and the problem is you look at you look at
problem is you look at you look at
problem is you look at you look at motivation you look at why people get
motivation you look at why people get
motivation you look at why people get excited to do a job it’s not because of
excited to do a job it’s not because of
excited to do a job it’s not because of the money you don’t get all super
the money you don’t get all super
the money you don’t get all super ecstatic as you’re making an extra two
ecstatic as you’re making an extra two
ecstatic as you’re making an extra two thousand dollars this year or whatever
thousand dollars this year or whatever
thousand dollars this year or whatever the conversion is in India that that’s
the conversion is in India that that’s
the conversion is in India that that’s not what motivates you who your
not what motivates you who your
not what motivates you who your work-related because you’re doing
work-related because you’re doing
work-related because you’re doing something important and when you stand
something important and when you stand
something important and when you stand for something important and you apply
for something important and you apply
for something important and you apply that in your business and in your life
that in your business and in your life
that in your business and in your life you’re more motivated you’re not going
you’re more motivated you’re not going
you’re more motivated you’re not going to be this lazy polar bear every day
to be this lazy polar bear every day
to be this lazy polar bear every day you’re motivated to get to work put the
you’re motivated to get to work put the
you’re motivated to get to work put the hours in because you’re doing something
hours in because you’re doing something
hours in because you’re doing something important you stand for something
important you stand for something
important you stand for something important you’re starting a movement so
important you’re starting a movement so
important you’re starting a movement so what is that for your business and then
what is that for your business and then
what is that for your business and then we’re going to apply that to your social
we’re going to apply that to your social
we’re going to apply that to your social media campaigns what are you staying for
media campaigns what are you staying for
media campaigns what are you staying for if you look at some of the biggest names
if you look at some of the biggest names
if you look at some of the biggest names in history the people who have had major
in history the people who have had major
in history the people who have had major impact the people who have changed
impact the people who have changed
impact the people who have changed people’s lives the people will have
people’s lives the people will have
people’s lives the people will have stood for something you could sum them
stood for something you could sum them
stood for something you could sum them up in one word so Martin Luther King jr.
up in one word so Martin Luther King jr.
up in one word so Martin Luther King jr. is equality Nelson Mandela could be
is equality Nelson Mandela could be
is equality Nelson Mandela could be freedom Oprah Winfrey could be heart
freedom Oprah Winfrey could be heart
freedom Oprah Winfrey could be heart Steve Jobs innovation Gandhi peace
Steve Jobs innovation Gandhi peace
Steve Jobs innovation Gandhi peace everybody has one word that you can
everybody has one word that you can
everybody has one word that you can understand who they are and to find them
understand who they are and to find them
understand who they are and to find them I’m believe what I want
I’m believe what I want
I’m believe what I want do is find your one word and this is
do is find your one word and this is
do is find your one word and this is really important this is one of the most
really important this is one of the most
really important this is one of the most important things that you will ever do
important things that you will ever do
important things that you will ever do in your life this is that important okay
in your life this is that important okay
in your life this is that important okay this isn’t just talk on social media
this isn’t just talk on social media
this isn’t just talk on social media right now this applies to everything
right now this applies to everything
right now this applies to everything you’re ever going to do in your life you
you’re ever going to do in your life you
you’re ever going to do in your life you need to set your direction and find your
need to set your direction and find your
need to set your direction and find your one word if you think about the books
one word if you think about the books
one word if you think about the books you read the friends you have the movies
you read the friends you have the movies
you read the friends you have the movies you like to watch the songs you like to
you like to watch the songs you like to
you like to watch the songs you like to listen to the company’s you’ve started
listen to the company’s you’ve started
listen to the company’s you’ve started the jobs you were her dad the folks you
the jobs you were her dad the folks you
the jobs you were her dad the folks you like we aren’t you like to look at all
like we aren’t you like to look at all
like we aren’t you like to look at all of the things in your life that you
of the things in your life that you
of the things in your life that you enjoy are all tied together by one theme
enjoy are all tied together by one theme
enjoy are all tied together by one theme there’s one word that connects
there’s one word that connects
there’s one word that connects everything and what I want you to do is
everything and what I want you to do is
everything and what I want you to do is find out what that one word is for you
find out what that one word is for you
find out what that one word is for you now normally I go to Twitter and I have
now normally I go to Twitter and I have
now normally I go to Twitter and I have everybody hashtag something that we
everybody hashtag something that we
everybody hashtag something that we tweeted out but I don’t want to switch
tweeted out but I don’t want to switch
tweeted out but I don’t want to switch platforms so what I want you to do is
platforms so what I want you to do is
platforms so what I want you to do is put it in the questions I’m going to
put it in the questions I’m going to
put it in the questions I’m going to load this up now what I want you to do
load this up now what I want you to do
load this up now what I want you to do is write your one word in the questions
is write your one word in the questions
is write your one word in the questions and submit it to me so I can see what
and submit it to me so I can see what
and submit it to me so I can see what they are coming in so right now think
they are coming in so right now think
they are coming in so right now think about what your one word is you one word
about what your one word is you one word
about what your one word is you one word biography this is really important can
biography this is really important can
biography this is really important can you want to create a powerful social
you want to create a powerful social
you want to create a powerful social media campaign this is where it starts
media campaign this is where it starts
media campaign this is where it starts you won’t want to feel like you’re
you won’t want to feel like you’re
you won’t want to feel like you’re living your life on purpose this is
living your life on purpose this is
living your life on purpose this is where it stops you have to figure out
where it stops you have to figure out
where it stops you have to figure out this word hasn’t changed for the past 10
this word hasn’t changed for the past 10
this word hasn’t changed for the past 10 years your life it’s been the same word
years your life it’s been the same word
years your life it’s been the same word I want you to figure out what that one
I want you to figure out what that one
I want you to figure out what that one word is right now and put it to me in
word is right now and put it to me in
word is right now and put it to me in the questions so we’ve got leadership
the questions so we’ve got leadership
the questions so we’ve got leadership coming in from Rob we’ve got creativity
coming in from Rob we’ve got creativity
coming in from Rob we’ve got creativity coming in from ready ish keep them
coming in from ready ish keep them
coming in from ready ish keep them coming an empowerment coming in from me
coming an empowerment coming in from me
coming an empowerment coming in from me Sean I hope I’m pronouncing your name is
Sean I hope I’m pronouncing your name is
Sean I hope I’m pronouncing your name is properly entrepreneur from fatigue
properly entrepreneur from fatigue
properly entrepreneur from fatigue solution some Ashish change from Prashad
solution some Ashish change from Prashad
solution some Ashish change from Prashad filmmaker from Joseph meaningfulness
filmmaker from Joseph meaningfulness
filmmaker from Joseph meaningfulness from from Millie passion Supriya
from from Millie passion Supriya
from from Millie passion Supriya originality I mean success value explore
originality I mean success value explore
originality I mean success value explore positive attitude hey I mean you’re
positive attitude hey I mean you’re
positive attitude hey I mean you’re cheating they’re positive attitude I
cheating they’re positive attitude I
cheating they’re positive attitude I want to one word this is great ok this
want to one word this is great ok this
want to one word this is great ok this is great this is the most important
is great this is the most important
is great this is the most important thing that you can do today and if you
thing that you can do today and if you
thing that you can do today and if you take one thing from this webinar I want
take one thing from this webinar I want
take one thing from this webinar I want this to be yet
this to be yet
this to be yet I love these ones that are coming i look
I love these ones that are coming i look
I love these ones that are coming i look at this one originality sharma it’s
at this one originality sharma it’s
at this one originality sharma it’s great this is how you start so so i look
great this is how you start so so i look
great this is how you start so so i look at me originality okay every decision
at me originality okay every decision
at me originality okay every decision jin animates like he’s here now because
jin animates like he’s here now because
jin animates like he’s here now because he has to do something that is original
he has to do something that is original
he has to do something that is original if he’s working at a boring job doing
if he’s working at a boring job doing
if he’s working at a boring job doing boring things he’s not gonna be happy if
boring things he’s not gonna be happy if
boring things he’s not gonna be happy if he’s starting his own company he’s got
he’s starting his own company he’s got
he’s starting his own company he’s got to be doing original thing if he’s
to be doing original thing if he’s
to be doing original thing if he’s hiring people he’s going to be bringing
hiring people he’s going to be bringing
hiring people he’s going to be bringing on people who have original ideas that’s
on people who have original ideas that’s
on people who have original ideas that’s what motivates them and when you can
what motivates them and when you can
what motivates them and when you can define that it makes all of your
define that it makes all of your
define that it makes all of your decisions easier and it also makes it
decisions easier and it also makes it
decisions easier and it also makes it easy for people to spread your message
easy for people to spread your message
easy for people to spread your message right we’re talking about social media
right we’re talking about social media
right we’re talking about social media here you want people to be able to
here you want people to be able to
here you want people to be able to spread your message you need to make it
spread your message you need to make it
spread your message you need to make it easy for them to do that so I love these
easy for them to do that so I love these
easy for them to do that so I love these keep them coming in I love seniors come
keep them coming in I love seniors come
keep them coming in I love seniors come in this is really important for you guys
in this is really important for you guys
in this is really important for you guys so let’s let’s bring it down the social
so let’s let’s bring it down the social
so let’s let’s bring it down the social media how do we have success with social
media how do we have success with social
media how do we have success with social media this is what most of you guys are
media this is what most of you guys are
media this is what most of you guys are doing this is my most companies are
doing this is my most companies are
doing this is my most companies are doing it’s boring you’re yelling you’re
doing it’s boring you’re yelling you’re
doing it’s boring you’re yelling you’re broadcasting you’re screaming your
broadcasting you’re screaming your
broadcasting you’re screaming your message nobody cares nobody’s retweeting
message nobody cares nobody’s retweeting
message nobody cares nobody’s retweeting your stuff nobody sharing it like it
your stuff nobody sharing it like it
your stuff nobody sharing it like it anything there’s no engagement cuz your
anything there’s no engagement cuz your
anything there’s no engagement cuz your stuff sucks it’s boring you’re
stuff sucks it’s boring you’re
stuff sucks it’s boring you’re broadcasting you need to get out of that
broadcasting you need to get out of that
broadcasting you need to get out of that and start talking about important things
and start talking about important things
and start talking about important things talk about that one word you create your
talk about that one word you create your
talk about that one word you create your campaigns around your one word and if
campaigns around your one word and if
campaigns around your one word and if you’re working at a company then your
you’re working at a company then your
you’re working at a company then your company has to have one word and
company has to have one word and
company has to have one word and hopefully you know your word is not
hopefully you know your word is not
hopefully you know your word is not different than what your company’s word
different than what your company’s word
different than what your company’s word is but you need to have the soul right
is but you need to have the soul right
is but you need to have the soul right you need to have something that gets
you need to have something that gets
you need to have something that gets people excited it makes them feel
people excited it makes them feel
people excited it makes them feel something so they want to share your
something so they want to share your
something so they want to share your getting y’all excited so I’m going to
getting y’all excited so I’m going to
getting y’all excited so I’m going to take baby steps here okay I know you
take baby steps here okay I know you
take baby steps here okay I know you guys are kind of all over the map in
guys are kind of all over the map in
guys are kind of all over the map in terms of where you are with your social
terms of where you are with your social
terms of where you are with your social media campaign some of you are I’ve been
media campaign some of you are I’ve been
media campaign some of you are I’ve been doing it for a while and a really
doing it for a while and a really
doing it for a while and a really advanced and some of you are just
advanced and some of you are just
advanced and some of you are just starting out so I’m going to go from
starting out so I’m going to go from
starting out so I’m going to go from basics all the way up to the advanced
basics all the way up to the advanced
basics all the way up to the advanced stuff as quickly as i can because i also
stuff as quickly as i can because i also
stuff as quickly as i can because i also want to get your questions that’s what I
want to get your questions that’s what I
want to get your questions that’s what I really love about all of these sessions
really love about all of these sessions
really love about all of these sessions answering the questions so this is my
answering the questions so this is my
answering the questions so this is my five-step process okay from from basics
five-step process okay from from basics
five-step process okay from from basics all the way up to the most advanced
all the way up to the most advanced
all the way up to the most advanced stuff claim listen reacted proactive
stuff claim listen reacted proactive
stuff claim listen reacted proactive movement we’re going to go through each
movement we’re going to go through each
movement we’re going to go through each of these
of these
of these if you have questions at the end bring
if you have questions at the end bring
if you have questions at the end bring them up I’d love to help answer them for
them up I’d love to help answer them for
them up I’d love to help answer them for you okay claim this is the most basic
you okay claim this is the most basic
you okay claim this is the most basic simple stupid easiest one that you all
simple stupid easiest one that you all
simple stupid easiest one that you all have to do regardless of what your Akash
have to do regardless of what your Akash
have to do regardless of what your Akash you’re interested in social media claim
you’re interested in social media claim
you’re interested in social media claim is just go out and get your account okay
is just go out and get your account okay
is just go out and get your account okay you need to own your name your personal
you need to own your name your personal
you need to own your name your personal name and your company name on both of me
name and your company name on both of me
name and your company name on both of me something it’s just own it even if you
something it’s just own it even if you
something it’s just own it even if you don’t know what you’re gonna do it yet
don’t know what you’re gonna do it yet
don’t know what you’re gonna do it yet you may be saying I don’t get pictures I
you may be saying I don’t get pictures I
you may be saying I don’t get pictures I don’t know how I’m gonna use it just go
don’t know how I’m gonna use it just go
don’t know how I’m gonna use it just go get your name just own it so that nobody
get your name just own it so that nobody
get your name just own it so that nobody else can take it okay that’s the basics
else can take it okay that’s the basics
else can take it okay that’s the basics this is a friend of mine his name is Joe
this is a friend of mine his name is Joe
this is a friend of mine his name is Joe Taylor he has a hey sorry I’m gonna stop
Taylor he has a hey sorry I’m gonna stop
Taylor he has a hey sorry I’m gonna stop for one second am i speaking too quickly
for one second am i speaking too quickly
for one second am i speaking too quickly appeal am i speaking too quickly no I
appeal am i speaking too quickly no I
appeal am i speaking too quickly no I think the base is perfectly fine okay
think the base is perfectly fine okay
think the base is perfectly fine okay sometimes when I do um webinars and
sometimes when I do um webinars and
sometimes when I do um webinars and presentations where English may not be
presentations where English may not be
presentations where English may not be the first language i get i get feedback
the first language i get i get feedback
the first language i get i get feedback that heaven we love it but it’s too fast
that heaven we love it but it’s too fast
that heaven we love it but it’s too fast so i get excited but good I’m glad thank
so i get excited but good I’m glad thank
so i get excited but good I’m glad thank you John he wanted me off and we’ll keep
you John he wanted me off and we’ll keep
you John he wanted me off and we’ll keep going ya wanna so can i call you for the
going ya wanna so can i call you for the
going ya wanna so can i call you for the last body my name is joe taylor he runs
last body my name is joe taylor he runs
last body my name is joe taylor he runs a t-shirt company here in toronto if you
a t-shirt company here in toronto if you
a t-shirt company here in toronto if you see my shirt here says believe this is
see my shirt here says believe this is
see my shirt here says believe this is made by by joe his cup is called toronto
made by by joe his cup is called toronto
made by by joe his cup is called toronto tease the problem with joe is he doesn’t
tease the problem with joe is he doesn’t
tease the problem with joe is he doesn’t own toronto t is the Twitter account so
own toronto t is the Twitter account so
own toronto t is the Twitter account so he has to go with joe t-shirt and he’s
he has to go with joe t-shirt and he’s
he has to go with joe t-shirt and he’s been trying to reach out to the guy who
been trying to reach out to the guy who
been trying to reach out to the guy who owns toronto tease to buy the twitter
owns toronto tease to buy the twitter
owns toronto tease to buy the twitter account from him because he hasn’t you
account from him because he hasn’t you
account from him because he hasn’t you can get it fast enough but doesn’t cost
can get it fast enough but doesn’t cost
can get it fast enough but doesn’t cost anything to get it but if you don’t get
anything to get it but if you don’t get
anything to get it but if you don’t get it somebody else does then you’re out of
it somebody else does then you’re out of
it somebody else does then you’re out of luck so he’s been trying for a while to
luck so he’s been trying for a while to
luck so he’s been trying for a while to get it right so the guy who owns his
get it right so the guy who owns his
get it right so the guy who owns his name is mike he’s been trying to reach
name is mike he’s been trying to reach
name is mike he’s been trying to reach out to give me a call please i want to
out to give me a call please i want to
out to give me a call please i want to get this twitter account right this is
get this twitter account right this is
get this twitter account right this is the guy who owns toronto Teebs he’s not
the guy who owns toronto Teebs he’s not
the guy who owns toronto Teebs he’s not doing anything with it he’s posted a
doing anything with it he’s posted a
doing anything with it he’s posted a tweet and his life on the thing he just
tweet and his life on the thing he just
tweet and his life on the thing he just got there first so he owns it and that’s
got there first so he owns it and that’s
got there first so he owns it and that’s a huge problem from my friend Joe
a huge problem from my friend Joe
a huge problem from my friend Joe because this is his Brandon he should
because this is his Brandon he should
because this is his Brandon he should own Toronto tease so at least bare
own Toronto tease so at least bare
own Toronto tease so at least bare basics go out and get all the accounts
basics go out and get all the accounts
basics go out and get all the accounts Joe wrote
Joe wrote
Joe wrote me and said hey even thanks for looking
me and said hey even thanks for looking
me and said hey even thanks for looking into this I’ve been trying for almost a
into this I’ve been trying for almost a
into this I’ve been trying for almost a year to get in touch with this guy
year to get in touch with this guy
year to get in touch with this guy different means he doesn’t seem to reply
different means he doesn’t seem to reply
different means he doesn’t seem to reply to any email now this actually turns out
to any email now this actually turns out
to any email now this actually turns out to be a good news story I reached out to
to be a good news story I reached out to
to be a good news story I reached out to Mike who owns that account on on
Mike who owns that account on on
Mike who owns that account on on linkedin I reached out to him and
linkedin I reached out to him and
linkedin I reached out to him and managed to facilitate the sale of the
managed to facilitate the sale of the
managed to facilitate the sale of the account so Joe now actually does own
account so Joe now actually does own
account so Joe now actually does own Toronto tees but it cost him money where
Toronto tees but it cost him money where
Toronto tees but it cost him money where you could have gotten that refrigerator
you could have gotten that refrigerator
you could have gotten that refrigerator so all the social media networks base 6
so all the social media networks base 6
so all the social media networks base 6 just go get your names nobody else can
just go get your names nobody else can
just go get your names nobody else can take it from you hey that’s number one
take it from you hey that’s number one
take it from you hey that’s number one or two listen okay and with each step
or two listen okay and with each step
or two listen okay and with each step here guys a lot of people say social
here guys a lot of people say social
here guys a lot of people say social media is a waste of time there’s no roi
media is a waste of time there’s no roi
media is a waste of time there’s no roi how do I prove this to my class that it
how do I prove this to my class that it
how do I prove this to my class that it works how do I prove it to myself you
works how do I prove it to myself you
works how do I prove it to myself you know when I first started I thought I
know when I first started I thought I
know when I first started I thought I thought it was a witch i thought twitter
thought it was a witch i thought twitter
thought it was a witch i thought twitter was a waste of time I thought it was a
was a waste of time I thought it was a
was a waste of time I thought it was a huge waste of time and I’m an
huge waste of time and I’m an
huge waste of time and I’m an entrepreneur ok I have I have a busy
entrepreneur ok I have I have a busy
entrepreneur ok I have I have a busy schedule I don’t have time to waste
schedule I don’t have time to waste
schedule I don’t have time to waste around and futz around on on social
around and futz around on on social
around and futz around on on social media if it’s not getting me results so
media if it’s not getting me results so
media if it’s not getting me results so each step along the way here guys I want
each step along the way here guys I want
each step along the way here guys I want to make sure that you are getting
to make sure that you are getting
to make sure that you are getting results that you’re happy with before
results that you’re happy with before
results that you’re happy with before you justify moving to the next step it
you justify moving to the next step it
you justify moving to the next step it doesn’t make sense just a dive in deep
doesn’t make sense just a dive in deep
doesn’t make sense just a dive in deep and spend you’ll hire a full-time person
and spend you’ll hire a full-time person
and spend you’ll hire a full-time person to go on social media you’ll have a plan
to go on social media you’ll have a plan
to go on social media you’ll have a plan you don’t know that’s working I want you
you don’t know that’s working I want you
you don’t know that’s working I want you to take baby steps and prove to yourself
to take baby steps and prove to yourself
to take baby steps and prove to yourself and prove to your company if you work at
and prove to your company if you work at
and prove to your company if you work at a business that this works okay so step
a business that this works okay so step
a business that this works okay so step two listen again I thought Twitter was
two listen again I thought Twitter was
two listen again I thought Twitter was stupid with Twitter frisky mode I
stupid with Twitter frisky mode I
stupid with Twitter frisky mode I thought it was stupid a huge waste of
thought it was stupid a huge waste of
thought it was stupid a huge waste of time people talking about their cats
time people talking about their cats
time people talking about their cats people talking about their that what
people talking about their that what
people talking about their that what they are lunch and where they’re going
they are lunch and where they’re going
they are lunch and where they’re going for dinner and I thought like this is
for dinner and I thought like this is
for dinner and I thought like this is ridiculous I don’t time for this I don’t
ridiculous I don’t time for this I don’t
ridiculous I don’t time for this I don’t want to be part of this conversation
bitchin you need thinking understand it
bitchin you need thinking understand it is marketing 101 is you need to be where
is marketing 101 is you need to be where
is marketing 101 is you need to be where your customers are okay you need to be
your customers are okay you need to be
your customers are okay you need to be where your customers are look at this
where your customers are look at this
where your customers are look at this picture you see a bunch of redheaded
picture you see a bunch of redheaded
picture you see a bunch of redheaded women if you’re a target audience for
women if you’re a target audience for
women if you’re a target audience for whatever product you’re selling is
whatever product you’re selling is
whatever product you’re selling is redheaded women then wherever these
redheaded women then wherever these
redheaded women then wherever these people are that’s where you need to be
people are that’s where you need to be
people are that’s where you need to be whatever conference are organized
whatever conference are organized
whatever conference are organized whatever event this is picnic or
whatever event this is picnic or
whatever event this is picnic or whatever it is you need to be there
whatever it is you need to be there
whatever it is you need to be there because you sell the redheaded women and
because you sell the redheaded women and
because you sell the redheaded women and so the same thing applies this is
so the same thing applies this is
so the same thing applies this is marketing 101 we’re just bringing it to
marketing 101 we’re just bringing it to
marketing 101 we’re just bringing it to social media if
social media if
social media if target audience is hanging out on
target audience is hanging out on
target audience is hanging out on Twitter you need to be on Twitter right
Twitter you need to be on Twitter right
Twitter you need to be on Twitter right if there’s a networking event that’s
if there’s a networking event that’s
if there’s a networking event that’s happening with your audience that’s
happening with your audience that’s
happening with your audience that’s where you need to be too so just listen
where you need to be too so just listen
where you need to be too so just listen do a search find out if people are
do a search find out if people are
do a search find out if people are talking about your industry talking
talking about your industry talking
talking about your industry talking about trends that are happening because
about trends that are happening because
about trends that are happening because if your customers are there then you can
if your customers are there then you can
if your customers are there then you can justify being there if your customers
justify being there if your customers
justify being there if your customers aren’t there then there’s no point don’t
aren’t there then there’s no point don’t
aren’t there then there’s no point don’t waste your time on it but each one just
waste your time on it but each one just
waste your time on it but each one just go in search see if your customers are
go in search see if your customers are
go in search see if your customers are hanging out there and starting the
hanging out there and starting the
hanging out there and starting the conversation yeah that’s listen third is
conversation yeah that’s listen third is
conversation yeah that’s listen third is reactive with reactive hear what we’re
reactive with reactive hear what we’re
reactive with reactive hear what we’re doing is you’re looking at what people
doing is you’re looking at what people
doing is you’re looking at what people are saying about your business just by
are saying about your business just by
are saying about your business just by putting up your Twitter handle your
putting up your Twitter handle your
putting up your Twitter handle your Facebook page you know if you have a
Facebook page you know if you have a
Facebook page you know if you have a youtube channel you just put that up on
youtube channel you just put that up on
youtube channel you just put that up on your page you’re gonna start getting
your page you’re gonna start getting
your page you’re gonna start getting some people commenting right if I go
some people commenting right if I go
some people commenting right if I go visit a local business I always look to
visit a local business I always look to
visit a local business I always look to see if it have a Twitter account because
see if it have a Twitter account because
see if it have a Twitter account because I’m going to send them a tweet so
I’m going to send them a tweet so
I’m going to send them a tweet so reactive is just responding to people
reactive is just responding to people
reactive is just responding to people who are talking about you and
who are talking about you and
who are talking about you and recognizing your champions okay if
recognizing your champions okay if
recognizing your champions okay if people are talking about your business
people are talking about your business
people are talking about your business if people are sharing your website
if people are sharing your website
if people are sharing your website sharing your Twitter handle you want to
sharing your Twitter handle you want to
sharing your Twitter handle you want to at least just say thank you give them a
at least just say thank you give them a
at least just say thank you give them a who’s awesome you’re awesome thank you
who’s awesome you’re awesome thank you
who’s awesome you’re awesome thank you thank you for sharing all your doing is
thank you for sharing all your doing is
thank you for sharing all your doing is recognizing your champions recognizing
recognizing your champions recognizing
recognizing your champions recognizing the people who love you who are sharing
the people who love you who are sharing
the people who love you who are sharing it because just getting a simple thank
it because just getting a simple thank
it because just getting a simple thank you means that they’re gonna do it again
you means that they’re gonna do it again
you means that they’re gonna do it again right they feel they feel grateful that
right they feel they feel grateful that
right they feel they feel grateful that you recognize them and the strategy here
you recognize them and the strategy here
you recognize them and the strategy here isn’t you create a huge Network yourself
isn’t you create a huge Network yourself
isn’t you create a huge Network yourself a huge following yourself but when
a huge following yourself but when
a huge following yourself but when people who talk about you they have
people who talk about you they have
people who talk about you they have their own following and they’re helping
their own following and they’re helping
their own following and they’re helping promote you so you’re just saying thank
promote you so you’re just saying thank
promote you so you’re just saying thank when you want them to do it more this is
when you want them to do it more this is
when you want them to do it more this is the Forgotten on Twitter of cats you
the Forgotten on Twitter of cats you
the Forgotten on Twitter of cats you know ridiculous stuff I’m not going to
know ridiculous stuff I’m not going to
know ridiculous stuff I’m not going to waste my time what got beyond the
waste my time what got beyond the
waste my time what got beyond the Twitter was I did a search for my
Twitter was I did a search for my
Twitter was I did a search for my company name and found out that people
company name and found out that people
company name and found out that people were talking about me talking about my
were talking about me talking about my
were talking about me talking about my website and I wasn’t a part of the
website and I wasn’t a part of the
website and I wasn’t a part of the conversation right if people are talking
conversation right if people are talking
conversation right if people are talking about you you need to be in that
about you you need to be in that
about you you need to be in that conversation at least to say thank you
conversation at least to say thank you
conversation at least to say thank you now fortunately for me all of the
now fortunately for me all of the
now fortunately for me all of the comments were good it wasn’t 11
comments were good it wasn’t 11
comments were good it wasn’t 11 Carmichael’s the loser and his website
Carmichael’s the loser and his website
Carmichael’s the loser and his website socks and there were no complaints that
socks and there were no complaints that
socks and there were no complaints that was good it was all good stuff all
was good it was all good stuff all
was good it was all good stuff all positive comments but I wasn’t part of
positive comments but I wasn’t part of
positive comments but I wasn’t part of the conversation at least say thank you
the conversation at least say thank you
the conversation at least say thank you so here are a few of them some old ones
so here are a few of them some old ones
so here are a few of them some old ones or people wrote in and just were we’re
or people wrote in and just were we’re
or people wrote in and just were we’re recognizing my site in my account and so
recognizing my site in my account and so
recognizing my site in my account and so I started just by being your reactive
I started just by being your reactive
I started just by being your reactive and saying thank you okay and this is
and saying thank you okay and this is
and saying thank you okay and this is how you can get started and again prove
how you can get started and again prove
how you can get started and again prove the value because you’re having
the value because you’re having
the value because you’re having conversations on social media now we’re
conversations on social media now we’re
conversations on social media now we’re going to move the proactive take a quick
going to move the proactive take a quick
going to move the proactive take a quick sip of water there this is really
sip of water there this is really
sip of water there this is really important so proactive and how is you
important so proactive and how is you
important so proactive and how is you are going to be seen as a thought Peter
are going to be seen as a thought Peter
are going to be seen as a thought Peter okay wanna share on our social media
okay wanna share on our social media
okay wanna share on our social media channels again that that’s important
channels again that that’s important
channels again that that’s important right you’re taking the ideas that come
right you’re taking the ideas that come
right you’re taking the ideas that come from your one word and applying it to a
from your one word and applying it to a
from your one word and applying it to a social media strategy so if you’re
social media strategy so if you’re
social media strategy so if you’re looking at Twitter you know you don’t
looking at Twitter you know you don’t
looking at Twitter you know you don’t have a certain number of characters but
have a certain number of characters but
have a certain number of characters but if you if you have your one word what
if you if you have your one word what
if you if you have your one word what was our one word here originality that a
was our one word here originality that a
was our one word here originality that a me chair you want to share tweets share
me chair you want to share tweets share
me chair you want to share tweets share facebook posts share YouTube videos that
facebook posts share YouTube videos that
facebook posts share YouTube videos that talk about originality right and the
talk about originality right and the
talk about originality right and the people going to watch it are people who
people going to watch it are people who
people going to watch it are people who value originality and they’re going to
value originality and they’re going to
value originality and they’re going to share it because they feel yeah that
share it because they feel yeah that
share it because they feel yeah that guy’s got it he understands and whatever
guy’s got it he understands and whatever
guy’s got it he understands and whatever you’re selling if you’re selling shoes
you’re selling if you’re selling shoes
you’re selling if you’re selling shoes or chairs or consulting services or
or chairs or consulting services or
or chairs or consulting services or whatever it is when people understand
whatever it is when people understand
whatever it is when people understand what you stand for and who you are and
what you stand for and who you are and
what you stand for and who you are and they believe in you the more likely to
they believe in you the more likely to
they believe in you the more likely to talk about you to want to sign up for
talk about you to want to sign up for
talk about you to want to sign up for your services to inquire to share
your services to inquire to share
your services to inquire to share yourself with their friends when you’re
yourself with their friends when you’re
yourself with their friends when you’re blasting out coupon codes and discounts
blasting out coupon codes and discounts
blasting out coupon codes and discounts and check out my latest blog article and
and check out my latest blog article and
and check out my latest blog article and all the crap that’s out there that
all the crap that’s out there that
all the crap that’s out there that nobody cares about your going to get any
nobody cares about your going to get any
nobody cares about your going to get any any action so with proactive start small
any action so with proactive start small
any action so with proactive start small okay again we’re starting baby steps a
okay again we’re starting baby steps a
okay again we’re starting baby steps a lot of people they get started on this
lot of people they get started on this
lot of people they get started on this they go crazy it’s like okay I’m gonna
they go crazy it’s like okay I’m gonna
they go crazy it’s like okay I’m gonna I’m going to tweet three times a day and
I’m going to tweet three times a day and
I’m going to tweet three times a day and they do that for a couple weeks and in
they do that for a couple weeks and in
they do that for a couple weeks and in this I don’t know I don’t know what else
this I don’t know I don’t know what else
this I don’t know I don’t know what else to do it also tweet about you get tired
to do it also tweet about you get tired
to do it also tweet about you get tired you give a burnt out so start small once
you give a burnt out so start small once
you give a burnt out so start small once a week pick your platform it start
a week pick your platform it start
a week pick your platform it start with wands are with Twitter or Facebook
with wands are with Twitter or Facebook
with wands are with Twitter or Facebook or YouTube and do once per week that’s
or YouTube and do once per week that’s
or YouTube and do once per week that’s it make it simple make it powerful when
it make it simple make it powerful when
it make it simple make it powerful when you read your message you should say
you read your message you should say
you read your message you should say yeah that’s right i feel that i love
yeah that’s right i feel that i love
yeah that’s right i feel that i love that because other people will feel the
that because other people will feel the
that because other people will feel the same way so once a week but make it
same way so once a week but make it
same way so once a week but make it powerful and then as you start to see
powerful and then as you start to see
powerful and then as you start to see results you can boost it up right you
results you can boost it up right you
results you can boost it up right you can go higher you can do every day of
can go higher you can do every day of
can go higher you can do every day of the week you can go higher but again
the week you can go higher but again
the week you can go higher but again we’re proving value along the way you’re
we’re proving value along the way you’re
we’re proving value along the way you’re proving that it works if you can’t get
proving that it works if you can’t get
proving that it works if you can’t get your once a week to work then don’t go
your once a week to work then don’t go
your once a week to work then don’t go crazy and start doing every day make
crazy and start doing every day make
crazy and start doing every day make your once a week work and get results to
your once a week work and get results to
your once a week work and get results to have people interact with that I love
have people interact with that I love
have people interact with that I love what you’re doing it can’t wait for your
what you’re doing it can’t wait for your
what you’re doing it can’t wait for your next one to come out okay but the
next one to come out okay but the
next one to come out okay but the quality Trump’s quality always
quality Trump’s quality always
quality Trump’s quality always especially social media where our
especially social media where our
especially social media where our attention span is so low we don’t have
attention span is so low we don’t have
attention span is so low we don’t have time our fiesta filter so high when
time our fiesta filter so high when
time our fiesta filter so high when someone’s just trying to sell us and we
someone’s just trying to sell us and we
someone’s just trying to sell us and we don’t engage with it so you have to have
don’t engage with it so you have to have
don’t engage with it so you have to have something powerful that you put out on a
something powerful that you put out on a
something powerful that you put out on a regular basis keep it consistent but
regular basis keep it consistent but
regular basis keep it consistent but start once a week and then move up to
start once a week and then move up to
start once a week and then move up to have it being every day of the week and
have it being every day of the week and
have it being every day of the week and you can go more if you want afterwards
you can go more if you want afterwards
you can go more if you want afterwards the last part is movement okay and this
the last part is movement okay and this
the last part is movement okay and this is this is the power stuff this is the
is this is the power stuff this is the
is this is the power stuff this is the gold this is the honey this is where
gold this is the honey this is where
gold this is the honey this is where nobody gets to almost because most
nobody gets to almost because most
nobody gets to almost because most people just screaming at each other not
people just screaming at each other not
people just screaming at each other not getting any results what do you stand
getting any results what do you stand
getting any results what do you stand for okay now we’re really taking our one
for okay now we’re really taking our one
for okay now we’re really taking our one word and we’re trying to create
word and we’re trying to create
word and we’re trying to create something powerful you need people to
something powerful you need people to
something powerful you need people to feel something about your business
feel something about your business
feel something about your business before they’re going to buy from you
before they’re going to buy from you
before they’re going to buy from you before they’re going to interact with
before they’re going to interact with
before they’re going to interact with you you need to get them to feel
you you need to get them to feel
you you need to get them to feel something through your messaging so let
something through your messaging so let
something through your messaging so let me give you an example some of the
me give you an example some of the
me give you an example some of the things I do okay I’m about believe
things I do okay I’m about believe
things I do okay I’m about believe you’ve seen that you see the shirt
you’ve seen that you see the shirt
you’ve seen that you see the shirt you’ve seen some of the slides as they
you’ve seen some of the slides as they
you’ve seen some of the slides as they believed everything I talk about is
believed everything I talk about is
believed everything I talk about is around believe and my social media
around believe and my social media
around believe and my social media campaigns around believe now for me I
campaigns around believe now for me I
campaigns around believe now for me I target entrepreneurs most of my audience
target entrepreneurs most of my audience
target entrepreneurs most of my audience are business owners because that’s why I
are business owners because that’s why I
are business owners because that’s why I love helping although it’s kind of find
love helping although it’s kind of find
love helping although it’s kind of find out Eva he was a bristle message so here
out Eva he was a bristle message so here
out Eva he was a bristle message so here are some of the things that I might
are some of the things that I might
are some of the things that I might share okay so this is a picture that i
share okay so this is a picture that i
share okay so this is a picture that i posted on on my twitter on my facebook
posted on on my twitter on my facebook
posted on on my twitter on my facebook on my pinterest a bird sitting on the
on my pinterest a bird sitting on the
on my pinterest a bird sitting on the tree is never free to the
tree is never free to the
tree is never free to the inch breaking because her trust is not
inch breaking because her trust is not
inch breaking because her trust is not on the branch but it’s in her own wings
on the branch but it’s in her own wings
on the branch but it’s in her own wings believe in yourself I saw that message
believe in yourself I saw that message
believe in yourself I saw that message and I loved it but yes that’s an amazing
and I loved it but yes that’s an amazing
and I loved it but yes that’s an amazing message i’m making a t-shirt about that
message i’m making a t-shirt about that
message i’m making a t-shirt about that so I said you know what that makes me
so I said you know what that makes me
so I said you know what that makes me feel something I would tweet this so I’m
feel something I would tweet this so I’m
feel something I would tweet this so I’m going to put it on my account you have
going to put it on my account you have
going to put it on my account you have to be proud of the stuff you create guys
to be proud of the stuff you create guys
to be proud of the stuff you create guys it doesn’t have to be something that you
it doesn’t have to be something that you
it doesn’t have to be something that you make yourself each time right I didn’t
make yourself each time right I didn’t
make yourself each time right I didn’t make this picture but I loved it when I
make this picture but I loved it when I
make this picture but I loved it when I saw so you have to be proud of every
saw so you have to be proud of every
saw so you have to be proud of every single piece of content that you put out
single piece of content that you put out
single piece of content that you put out that’s what’s going to move people so
that’s what’s going to move people so
that’s what’s going to move people so that’s one example here’s another one
that’s one example here’s another one
that’s one example here’s another one believe in your dreams are given to you
believe in your dreams are given to you
believe in your dreams are given to you for reasons the quote like Katrina mayor
for reasons the quote like Katrina mayor
for reasons the quote like Katrina mayor again I didn’t make this one I’m linking
again I didn’t make this one I’m linking
again I didn’t make this one I’m linking to her website at the bottom Katrina
to her website at the bottom Katrina
to her website at the bottom Katrina mayor com I love this the picture again
mayor com I love this the picture again
mayor com I love this the picture again I saw it it meant something to me it may
I saw it it meant something to me it may
I saw it it meant something to me it may not move you that’s okay but for people
not move you that’s okay but for people
not move you that’s okay but for people who follow me babe likes encanta and
who follow me babe likes encanta and
who follow me babe likes encanta and that’s a buckle leave Thor now this one
that’s a buckle leave Thor now this one
that’s a buckle leave Thor now this one doesn’t say believe in it but it still
doesn’t say believe in it but it still
doesn’t say believe in it but it still is about belief right trusting in
is about belief right trusting in
is about belief right trusting in yourself believing in yourself build
yourself believing in yourself build
yourself believing in yourself build your own door opportunities aren’t going
your own door opportunities aren’t going
your own door opportunities aren’t going to come not right so not every piece of
to come not right so not every piece of
to come not right so not every piece of content you put up has to have your one
content you put up has to have your one
content you put up has to have your one word in it but it’s got to encompass it
word in it but it’s got to encompass it
word in it but it’s got to encompass it so we’re building a movement for me
so we’re building a movement for me
so we’re building a movement for me around believe for you around your one
around believe for you around your one
around believe for you around your one words that you all share goodnight that
words that you all share goodnight that
words that you all share goodnight that are all amazing and hopefully guys that
are all amazing and hopefully guys that
are all amazing and hopefully guys that one word that means something to you
one word that means something to you
one word that means something to you right you should look at it and say you
right you should look at it and say you
right you should look at it and say you and feel your heart getting beating
and feel your heart getting beating
and feel your heart getting beating faster right you get you get excited by
faster right you get you get excited by
faster right you get you get excited by you think that this is something that
you think that this is something that
you think that this is something that that that is your like right your whole
that that is your like right your whole
that that is your like right your whole life is around this and so you want to
life is around this and so you want to
life is around this and so you want to share this with other people and when
share this with other people and when
share this with other people and when you inject your passion and your feeling
you inject your passion and your feeling
you inject your passion and your feeling and you’re sharing into your social
and you’re sharing into your social
and you’re sharing into your social media campaigns that’s what’s going to
media campaigns that’s what’s going to
media campaigns that’s what’s going to ignite it that’s what’s going to get
ignite it that’s what’s going to get
ignite it that’s what’s going to get people excited I want to share it with
people excited I want to share it with
people excited I want to share it with you here’s a quick example okay this is
you here’s a quick example okay this is
you here’s a quick example okay this is a difference this is a difference on a
a difference this is a difference on a
a difference this is a difference on a social media campaign when you have one
social media campaign when you have one
social media campaign when you have one powerful word that you can rally people
powerful word that you can rally people
powerful word that you can rally people around and make it easy for people to
around and make it easy for people to
around and make it easy for people to spread so these are two videos I have in
spread so these are two videos I have in
spread so these are two videos I have in my youtube the first one on the right is
my youtube the first one on the right is
my youtube the first one on the right is Chris Gardner use a he was a homeless
Chris Gardner use a he was a homeless
Chris Gardner use a he was a homeless guy who became a stockbroker and trusted
guy who became a stockbroker and trusted
guy who became a stockbroker and trusted to themselves believed in himself and
to themselves believed in himself and
to themselves believed in himself and a millionaire I put that video up a year
a millionaire I put that video up a year
a millionaire I put that video up a year ago and this is still quality content
ago and this is still quality content
ago and this is still quality content this isn’t promotional junk this is
this isn’t promotional junk this is
this isn’t promotional junk this is quality and I’ve got a hundred thousand
quality and I’ve got a hundred thousand
quality and I’ve got a hundred thousand views in a year okay I recently released
views in a year okay I recently released
views in a year okay I recently released a video called belief that’s it believe
a video called belief that’s it believe
a video called belief that’s it believe and I partnered up with a with the video
and I partnered up with a with the video
and I partnered up with a with the video maker to help create this in one month
maker to help create this in one month
maker to help create this in one month that had a hundred and fifty two
that had a hundred and fifty two
that had a hundred and fifty two thousand views because it was clear it
thousand views because it was clear it
thousand views because it was clear it was focused it meant something a lot
was focused it meant something a lot
was focused it meant something a lot more powerful i was giving people
more powerful i was giving people
more powerful i was giving people something easy to spread now there’s no
something easy to spread now there’s no
something easy to spread now there’s no advertising in this i didn’t pay for any
advertising in this i didn’t pay for any
advertising in this i didn’t pay for any of those views and look at the
of those views and look at the
of those views and look at the difference it took a year for that video
difference it took a year for that video
difference it took a year for that video my other video to get 200,000 views
my other video to get 200,000 views
my other video to get 200,000 views where this one in a month is at
where this one in a month is at
where this one in a month is at one-hundred and fifty two thousand views
one-hundred and fifty two thousand views
one-hundred and fifty two thousand views it’s been translated into 13 languages
it’s been translated into 13 languages
it’s been translated into 13 languages it has thousands of thumbs ups tons of
it has thousands of thumbs ups tons of
it has thousands of thumbs ups tons of comments now we’re at what 350,000 views
comments now we’re at what 350,000 views
comments now we’re at what 350,000 views almost on this video in in just over two
almost on this video in in just over two
almost on this video in in just over two and a half months because it’s so
and a half months because it’s so
and a half months because it’s so powerful I don’t have to say anything
powerful I don’t have to say anything
powerful I don’t have to say anything people spread it automatically so pick
people spread it automatically so pick
people spread it automatically so pick your one word and they create all your
your one word and they create all your
your one word and they create all your content around that theme because it
content around that theme because it
content around that theme because it makes it so easy to share it’s critical
makes it so easy to share it’s critical
makes it so easy to share it’s critical guys now usually I I stop and I play the
guys now usually I I stop and I play the
guys now usually I I stop and I play the video here my presentations but I want
video here my presentations but I want
video here my presentations but I want to be able to get to the questions I
to be able to get to the questions I
to be able to get to the questions I know we’re short we only have an hour so
know we’re short we only have an hour so
know we’re short we only have an hour so you guys can always go to my youtube
you guys can always go to my youtube
you guys can always go to my youtube channel or just type in believe by my
channel or just type in believe by my
channel or just type in believe by my two exam and you’ll find it worth a
two exam and you’ll find it worth a
two exam and you’ll find it worth a watch definitely if you want to see how
watch definitely if you want to see how
watch definitely if you want to see how a good social media campaign is done
so what happens now as a result of
so what happens now as a result of making it powerful injecting meaning
making it powerful injecting meaning
making it powerful injecting meaning into all of my campaigns and giving
into all of my campaigns and giving
into all of my campaigns and giving people a simple concept that they can
people a simple concept that they can
people a simple concept that they can share people share it and they’re out
share people share it and they’re out
share people share it and they’re out hashtagging stuff they’re out sharing
hashtagging stuff they’re out sharing
hashtagging stuff they’re out sharing stuff with me these are a few sample
stuff with me these are a few sample
stuff with me these are a few sample tweets I get stuff like this every day
tweets I get stuff like this every day
tweets I get stuff like this every day every single day people are writing into
every single day people are writing into
every single day people are writing into me their hash tagging believe they’re
me their hash tagging believe they’re
me their hash tagging believe they’re sharing it Twitter Facebook YouTube
sharing it Twitter Facebook YouTube
sharing it Twitter Facebook YouTube everywhere the response is overwhelming
everywhere the response is overwhelming
everywhere the response is overwhelming because it’s easy it’s coming in
because it’s easy it’s coming in
because it’s easy it’s coming in multiple languages so this is in French
multiple languages so this is in French
multiple languages so this is in French it says unlike fall to the BP that i
it says unlike fall to the BP that i
it says unlike fall to the BP that i created its international because people
created its international because people
created its international because people can feel it all of the words that you
can feel it all of the words that you
can feel it all of the words that you picked can strike people in any country
picked can strike people in any country
picked can strike people in any country in the world because it touches your
in the world because it touches your
in the world because it touches your soul this is who you are this is what
soul this is who you are this is what
soul this is who you are this is what you want to share with the world is the
you want to share with the world is the
you want to share with the world is the movement your building and if you follow
movement your building and if you follow
movement your building and if you follow that you have an ability to reach
that you have an ability to reach
that you have an ability to reach millions of people in a meaningful way
millions of people in a meaningful way
millions of people in a meaningful way and they’ll share it or you
and they’ll share it or you
and they’ll share it or you so again now we’re applying these
so again now we’re applying these
so again now we’re applying these concepts to all the major social media
concepts to all the major social media
concepts to all the major social media networks Facebook Twitter Linkedin
networks Facebook Twitter Linkedin
networks Facebook Twitter Linkedin Google+ YouTube and Pinterest is where
Google+ YouTube and Pinterest is where
Google+ YouTube and Pinterest is where would start get those working pick the
would start get those working pick the
would start get those working pick the one you know if you’re just getting
one you know if you’re just getting
one you know if you’re just getting started put the one where you have the
started put the one where you have the
started put the one where you have the most customers on you have the most
most customers on you have the most
most customers on you have the most traction already start with that and
traction already start with that and
traction already start with that and then expand the other ones
one last thing I want to talk about is I
one last thing I want to talk about is I believe you had responsibilities this is
believe you had responsibilities this is
believe you had responsibilities this is next step up guys okay this isn’t just
next step up guys okay this isn’t just
next step up guys okay this isn’t just selling whatever product or services
selling whatever product or services
selling whatever product or services you’re out there trying to promote now
you’re out there trying to promote now
you’re out there trying to promote now if you look at me I sell webinars I sell
if you look at me I sell webinars I sell
if you look at me I sell webinars I sell products I sell consulting services that
products I sell consulting services that
products I sell consulting services that the big companies like Google and dal
the big companies like Google and dal
the big companies like Google and dal and American Express but you look at
and American Express but you look at
and American Express but you look at most of my post and that’s not i’m not
most of my post and that’s not i’m not
most of my post and that’s not i’m not selling the solution be a stopped
selling the solution be a stopped
selling the solution be a stopped because that’s not what it’s meant for
because that’s not what it’s meant for
because that’s not what it’s meant for people look at my stuff they love it
people look at my stuff they love it
people look at my stuff they love it they feel something to say i want to
they feel something to say i want to
they feel something to say i want to work with Everon how did we work with
work with Everon how did we work with
work with Everon how did we work with him somehow and they reach out to me and
him somehow and they reach out to me and
him somehow and they reach out to me and they buy my stuff and they get my
they buy my stuff and they get my
they buy my stuff and they get my programs and they hire me but i believe
programs and they hire me but i believe
programs and they hire me but i believe on top of that you have a responsibility
on top of that you have a responsibility
on top of that you have a responsibility to once you identify what your one word
to once you identify what your one word
to once you identify what your one word is support other people who are going
is support other people who are going
is support other people who are going through the same problem we’re trying to
through the same problem we’re trying to
through the same problem we’re trying to conquer the same goal run the same
conquer the same goal run the same
conquer the same goal run the same mission as you are so here’s a story
mission as you are so here’s a story
mission as you are so here’s a story left at the towel I don’t know if you
left at the towel I don’t know if you
left at the towel I don’t know if you guys have Star Trek fans but this is
guys have Star Trek fans but this is
guys have Star Trek fans but this is from the original Star Trek lieutenant
from the original Star Trek lieutenant
from the original Star Trek lieutenant Uhura and she’s important because she
Uhura and she’s important because she
Uhura and she’s important because she was the first black woman on American
was the first black woman on American
was the first black woman on American television who had any kind of role of
television who had any kind of role of
television who had any kind of role of significance she was I think third in
significance she was I think third in
significance she was I think third in command on the starship and at the time
command on the starship and at the time
command on the starship and at the time black people on TV were always they were
black people on TV were always they were
black people on TV were always they were servants they were maids they were
servants they were maids they were
servants they were maids they were delivery people they never had any kind
delivery people they never had any kind
delivery people they never had any kind of power and she went and did one year
of power and she went and did one year
of power and she went and did one year with star trek and said you know what
with star trek and said you know what
with star trek and said you know what I’m done I don’t want to do this anymore
I’m done I don’t want to do this anymore
I’m done I don’t want to do this anymore I wanted to do some more of my talent
I wanted to do some more of my talent
I wanted to do some more of my talent that I went on and I’m not getting the
that I went on and I’m not getting the
that I went on and I’m not getting the respect I deserve I want to go off and
respect I deserve I want to go off and
respect I deserve I want to go off and do something else and she put the show
do something else and she put the show
do something else and she put the show and martin luther king went to go see
and martin luther king went to go see
and martin luther king went to go see her i said you cannot quit this show
her i said you cannot quit this show
her i said you cannot quit this show what you’re doing is important this is
what you’re doing is important this is
what you’re doing is important this is beyond you you’re inspiring millions of
beyond you you’re inspiring millions of
beyond you you’re inspiring millions of black people across the country because
black people across the country because
black people across the country because now they believe that they could do
now they believe that they could do
now they believe that they could do something greater with their lives then
something greater with their lives then
something greater with their lives then just be a servant or a maid or work at a
just be a servant or a maid or work at a
just be a servant or a maid or work at a restaurant you have to keep going this
restaurant you have to keep going this
restaurant you have to keep going this is important this is beyond you and when
is important this is beyond you and when
is important this is beyond you and when she realized how important it was she
she realized how important it was she
she realized how important it was she decided to keep going even though her
decided to keep going even though her
decided to keep going even though her you know she wanted to go do Broadway
you know she wanted to go do Broadway
you know she wanted to go do Broadway another
another
another she decided to keep going because of
she decided to keep going because of
she decided to keep going because of Martin Luther King’s that’s you
Martin Luther King’s that’s you
Martin Luther King’s that’s you guys whatever your one word is to move
guys whatever your one word is to move
guys whatever your one word is to move in your building you need to be like
in your building you need to be like
in your building you need to be like Martin Luther King and shine the light
Martin Luther King and shine the light
Martin Luther King and shine the light another people and help them out a quick
another people and help them out a quick
another people and help them out a quick story about Whoopi Goldberg if you guys
story about Whoopi Goldberg if you guys
story about Whoopi Goldberg if you guys know her famous American actress she
know her famous American actress she
know her famous American actress she pulled the story about when she was a
pulled the story about when she was a
pulled the story about when she was a young girl she was watching TV and she
young girl she was watching TV and she
young girl she was watching TV and she said mommy mommy mommy mommy there’s a
said mommy mommy mommy mommy there’s a
said mommy mommy mommy mommy there’s a black person on TV and she’s not a maid
black person on TV and she’s not a maid
black person on TV and she’s not a maid that’s what inspired her to become an
that’s what inspired her to become an
that’s what inspired her to become an actress and award-winning actress so
actress and award-winning actress so
actress and award-winning actress so lieutenant Aurora start inspired
lieutenant Aurora start inspired
lieutenant Aurora start inspired millions of people but it happened a
millions of people but it happened a
millions of people but it happened a kept going because Martin Luther King
kept going because Martin Luther King
kept going because Martin Luther King stepped in and said this is important
stepped in and said this is important
stepped in and said this is important this is what you guys need to do with
this is what you guys need to do with
this is what you guys need to do with your campaigns as well is reach out and
your campaigns as well is reach out and
your campaigns as well is reach out and recognize the people who are doing great
recognize the people who are doing great
recognize the people who are doing great things who tie into your way you could
things who tie into your way you could
things who tie into your way you could have nothing to do with your your
have nothing to do with your your
have nothing to do with your your product or service who tie into the same
product or service who tie into the same
product or service who tie into the same one word the same belief that you have
one word the same belief that you have
one word the same belief that you have because when you go and help them out
because when you go and help them out
because when you go and help them out that’s going to come back and help you
that’s going to come back and help you
that’s going to come back and help you one more quick story uh when when black
one more quick story uh when when black
one more quick story uh when when black people in the US were trying to paint
people in the US were trying to paint
people in the US were trying to paint equal white equal right sorry there were
equal white equal right sorry there were
equal white equal right sorry there were restaurants that wouldn’t serve black
restaurants that wouldn’t serve black
restaurants that wouldn’t serve black people you could go into a restaurant
people you could go into a restaurant
people you could go into a restaurant and fuel block they would not serve you
and fuel block they would not serve you
and fuel block they would not serve you you would you had money doesn’t matter
you would you had money doesn’t matter
you would you had money doesn’t matter they wouldn’t serve you because you’re
they wouldn’t serve you because you’re
they wouldn’t serve you because you’re black a bunch of students one day
black a bunch of students one day
black a bunch of students one day decided these are the three of them
decided these are the three of them
decided these are the three of them we’re going to go and do a peaceful
we’re going to go and do a peaceful
we’re going to go and do a peaceful protest we’re going to go sit in the
protest we’re going to go sit in the
protest we’re going to go sit in the restaurant and and wait until we’re
restaurant and and wait until we’re
restaurant and and wait until we’re surfer and we’re not going to leave
surfer and we’re not going to leave
surfer and we’re not going to leave until we’re for certain have money we
until we’re for certain have money we
until we’re for certain have money we wanna pick we’re not going to cause
wanna pick we’re not going to cause
wanna pick we’re not going to cause violence we’re not going to yell at
violence we’re not going to yell at
violence we’re not going to yell at anybody we just want to be served and
anybody we just want to be served and
anybody we just want to be served and what happened they were surrounded by
what happened they were surrounded by
what happened they were surrounded by everybody in the in the in the
everybody in the in the in the
everybody in the in the in the restaurant you can see here and people
restaurant you can see here and people
restaurant you can see here and people started abusing them pouring their
started abusing them pouring their
started abusing them pouring their milkshakes on their head smearing their
milkshakes on their head smearing their
milkshakes on their head smearing their faces with hamburgers you can see these
faces with hamburgers you can see these
faces with hamburgers you can see these guys are covered with food that these
guys are covered with food that these
guys are covered with food that these guys through all over them
guys through all over them
guys through all over them and that would have been an isolated
and that would have been an isolated
and that would have been an isolated incident okay these three kids just
incident okay these three kids just
incident okay these three kids just decided to go and do it themselves but
decided to go and do it themselves but
decided to go and do it themselves but word got out to Martin Luther King that
word got out to Martin Luther King that
word got out to Martin Luther King that these guys did it and martin luther king
these guys did it and martin luther king
these guys did it and martin luther king went and told everybody you got up on
went and told everybody you got up on
went and told everybody you got up on his stage and he said way to go guys
his stage and he said way to go guys
his stage and he said way to go guys that’s the right thing to do he shone a
that’s the right thing to do he shone a
that’s the right thing to do he shone a light on them and instead of just just
light on them and instead of just just
light on them and instead of just just being an isolated incident around the
being an isolated incident around the
being an isolated incident around the country students now started doing the
country students now started doing the
country students now started doing the same thing peaceful protesting going to
same thing peaceful protesting going to
same thing peaceful protesting going to restaurants and demanding that they get
restaurants and demanding that they get
restaurants and demanding that they get served because they have money we’re not
served because they have money we’re not
served because they have money we’re not going to fight but they started doing
going to fight but they started doing
going to fight but they started doing the exact same thing so there are
the exact same thing so there are
the exact same thing so there are important people who on the same mission
important people who on the same mission
important people who on the same mission as you who might be thinking about
as you who might be thinking about
as you who might be thinking about giving up or who might feel like what
giving up or who might feel like what
giving up or who might feel like what they’re doing isn’t meaningful and by
they’re doing isn’t meaningful and by
they’re doing isn’t meaningful and by middest important guys what you’re doing
middest important guys what you’re doing
middest important guys what you’re doing is important you’re helping inspire them
is important you’re helping inspire them
is important you’re helping inspire them and I think that’s part of your
and I think that’s part of your
and I think that’s part of your responsibility as a person that’s just
responsibility as a person that’s just
responsibility as a person that’s just an entrepreneur or working on a company
an entrepreneur or working on a company
an entrepreneur or working on a company as a person this is something you
as a person this is something you
as a person this is something you believe strongly in you see something
believe strongly in you see something
believe strongly in you see something that you like you go out and you share
that you like you go out and you share
that you like you go out and you share it and you tell them hey guys what
it and you tell them hey guys what
it and you tell them hey guys what you’re doing is important and social
you’re doing is important and social
you’re doing is important and social media is a perfect guy we need to do it
media is a perfect guy we need to do it
media is a perfect guy we need to do it through one book example from my
through one book example from my
through one book example from my personal experience I read this about
personal experience I read this about
personal experience I read this about Martin Luther King and said hey I got to
Martin Luther King and said hey I got to
Martin Luther King and said hey I got to do the same thing I gotta support people
do the same thing I gotta support people
do the same thing I gotta support people were taking risks in entrepreneurship
were taking risks in entrepreneurship
were taking risks in entrepreneurship and trying to help I want to help a
and trying to help I want to help a
and trying to help I want to help a billion entrepreneurs
billion entrepreneurs
billion entrepreneurs I got to help other people trying to
I got to help other people trying to
I got to help other people trying to help entrepreneurs to one of the things
help entrepreneurs to one of the things
help entrepreneurs to one of the things I believe this is not enough quality
I believe this is not enough quality
I believe this is not enough quality programming on television at least the
programming on television at least the
programming on television at least the American and Canadian television I don’t
American and Canadian television I don’t
American and Canadian television I don’t know about India that support
know about India that support
know about India that support entrepreneurs okay we have a couple
entrepreneurs okay we have a couple
entrepreneurs okay we have a couple shows but not a lot and I recently
shows but not a lot and I recently
shows but not a lot and I recently discovered a show called The Prophet
discovered a show called The Prophet
discovered a show called The Prophet where is an angel investor he goes in he
where is an angel investor he goes in he
where is an angel investor he goes in he puts his money the businesses that he
puts his money the businesses that he
puts his money the businesses that he helps them grow and
pretty good show and it’s struggling
pretty good show and it’s struggling along try and get an audience and so I
along try and get an audience and so I
along try and get an audience and so I reached out to him the guy’s name is
reached out to him the guy’s name is
reached out to him the guy’s name is Marcus lemonis on Twitter and I said
Marcus lemonis on Twitter and I said
Marcus lemonis on Twitter and I said Marcus hey you know i love the prop what
Marcus hey you know i love the prop what
Marcus hey you know i love the prop what you’re doing is important keep going and
you’re doing is important keep going and
you’re doing is important keep going and I don’t know if he was thinking about
I don’t know if he was thinking about
I don’t know if he was thinking about quitting or not or whatever but I
quitting or not or whatever but I
quitting or not or whatever but I believe that it’s part of my
believe that it’s part of my
believe that it’s part of my responsibility to get out there and
responsibility to get out there and
responsibility to get out there and support other people were trying to help
support other people were trying to help
support other people were trying to help entrepreneurs and I try to share his
entrepreneurs and I try to share his
entrepreneurs and I try to share his stuff and I try to promote the show when
stuff and I try to promote the show when
stuff and I try to promote the show when I can and he didn’t ask me to do it he
I can and he didn’t ask me to do it he
I can and he didn’t ask me to do it he didn’t pay me anything to do it I’m not
didn’t pay me anything to do it I’m not
didn’t pay me anything to do it I’m not asking anything in return but I know
asking anything in return but I know
asking anything in return but I know it’s gonna come back I know what’s gonna
it’s gonna come back I know what’s gonna
it’s gonna come back I know what’s gonna come by either he’s going to help me
come by either he’s going to help me
come by either he’s going to help me somebody else watching the show is going
somebody else watching the show is going
somebody else watching the show is going to help me it always comes back guys
to help me it always comes back guys
to help me it always comes back guys this is an important part of creating
this is an important part of creating
this is an important part of creating your movement around your one word so I
your movement around your one word so I
your movement around your one word so I came back from Malaysia that’s where I
came back from Malaysia that’s where I
came back from Malaysia that’s where I met Pradeep whose appeals partner at
met Pradeep whose appeals partner at
met Pradeep whose appeals partner at digital vidya and they invited me to
digital vidya and they invited me to
digital vidya and they invited me to this and people were saying nice t-shirt
this and people were saying nice t-shirt
this and people were saying nice t-shirt can i get 1 i’m a believer that was
can i get 1 i’m a believer that was
can i get 1 i’m a believer that was inspiring i believe you know everywhere
inspiring i believe you know everywhere
inspiring i believe you know everywhere i go i’m spreading this message if
i go i’m spreading this message if
i go i’m spreading this message if believe hopefully you guys are feeling
believe hopefully you guys are feeling
believe hopefully you guys are feeling something for my presentation and not
something for my presentation and not
something for my presentation and not thinking hey Evan what you’re saying is
thinking hey Evan what you’re saying is
thinking hey Evan what you’re saying is all garbage hopefully you feel something
all garbage hopefully you feel something
all garbage hopefully you feel something you’re ready to take some action but you
you’re ready to take some action but you
you’re ready to take some action but you want to do the same thing through your
want to do the same thing through your
want to do the same thing through your campaigns you know you don’t have to be
campaigns you know you don’t have to be
campaigns you know you don’t have to be an eloquent outgoing professional
an eloquent outgoing professional
an eloquent outgoing professional speaker that’s cool you do it in your
speaker that’s cool you do it in your
speaker that’s cool you do it in your own way but whenever you share something
own way but whenever you share something
own way but whenever you share something on social media and ask the means
on social media and ask the means
on social media and ask the means looking for you that’s the test it’s not
looking for you that’s the test it’s not
looking for you that’s the test it’s not how many people going to like this kind
how many people going to like this kind
how many people going to like this kind of people going to retweet this and
of people going to retweet this and
of people going to retweet this and share this it’s does this make me feel
share this it’s does this make me feel
share this it’s does this make me feel something if it makes me feel something
something if it makes me feel something
something if it makes me feel something I see this picture and my heart set
I see this picture and my heart set
I see this picture and my heart set starts getting excited and I get a
starts getting excited and I get a
starts getting excited and I get a little bit more motivated than yeah i’m
little bit more motivated than yeah i’m
little bit more motivated than yeah i’m sharing that it turned into this crazy
sharing that it turned into this crazy
sharing that it turned into this crazy thing everybody wanted to take pictures
thing everybody wanted to take pictures
thing everybody wanted to take pictures in malaysia and hashtagging and believe
in malaysia and hashtagging and believe
in malaysia and hashtagging and believe and everything was great but that’s the
and everything was great but that’s the
and everything was great but that’s the power when you stand for something
power when you stand for something
power when you stand for something important none of these guys knew me
important none of these guys knew me
important none of these guys knew me coming in maybe none of you guys know me
coming in maybe none of you guys know me
coming in maybe none of you guys know me watching this you know webinar for the
watching this you know webinar for the
watching this you know webinar for the first time meeting me but you have to
first time meeting me but you have to
first time meeting me but you have to have the ability to come in and make an
have the ability to come in and make an
have the ability to come in and make an impact and it’s so easy when you give
impact and it’s so easy when you give
impact and it’s so easy when you give them something that you feel important
them something that you feel important
them something that you feel important about and that is easy to share so
about and that is easy to share so
about and that is easy to share so that’s a quick overview the five step
that’s a quick overview the five step
that’s a quick overview the five step process claim listen reactive proactive
process claim listen reactive proactive
process claim listen reactive proactive move movement
move movement
move movement leave I was told to go to 1130 so I’m a
leave I was told to go to 1130 so I’m a
leave I was told to go to 1130 so I’m a little bit over my time but I want to
little bit over my time but I want to
little bit over my time but I want to get to your questions again that’s what
get to your questions again that’s what
get to your questions again that’s what I love about all of these things is
I love about all of these things is
I love about all of these things is getting to your questions so if you
getting to your questions so if you
getting to your questions so if you you’ll have a question for me quote of
you’ll have a question for me quote of
you’ll have a question for me quote of it there I want to answer it now is a
it there I want to answer it now is a
it there I want to answer it now is a Q&A time guys my favorite part about
Q&A time guys my favorite part about
Q&A time guys my favorite part about these things is answering your questions
these things is answering your questions
these things is answering your questions so feel free to put it in there let’s go
so feel free to put it in there let’s go
so feel free to put it in there let’s go I know there’s a whole bunch of stuff
I know there’s a whole bunch of stuff
I know there’s a whole bunch of stuff coming in cap hill is there anything
coming in cap hill is there anything
coming in cap hill is there anything that we should hit first I haven’t been
that we should hit first I haven’t been
that we should hit first I haven’t been following along we’ve been going along
following along we’ve been going along
following along we’ve been going along here yeah so I think guys uh since it’s
here yeah so I think guys uh since it’s
here yeah so I think guys uh since it’s a very different kind of a session you
a very different kind of a session you
a very different kind of a session you can post your question here or if you
can post your question here or if you
can post your question here or if you want to have an open conversation just
want to have an open conversation just
want to have an open conversation just raise your hand and I’ll unmute you and
raise your hand and I’ll unmute you and
raise your hand and I’ll unmute you and we can have an open conversation as well
we can have an open conversation as well
we can have an open conversation as well by the time you do that I have one
by the time you do that I have one
by the time you do that I have one question even from my side you know
question even from my side you know
question even from my side you know since I’m an entrepreneur there are two
since I’m an entrepreneur there are two
since I’m an entrepreneur there are two brand names have to deal with one my
brand names have to deal with one my
brand names have to deal with one my name and second is digital with them so
name and second is digital with them so
name and second is digital with them so I’m actually I want digital with their
I’m actually I want digital with their
I’m actually I want digital with their to be promoted so but as an individual I
to be promoted so but as an individual I
to be promoted so but as an individual I i really want to promote digital with
i really want to promote digital with
i really want to promote digital with their as a more than couple nakhra which
their as a more than couple nakhra which
their as a more than couple nakhra which is my name so what is your suggestion
is my name so what is your suggestion
is my name so what is your suggestion weather and I’m sure a lot of
weather and I’m sure a lot of
weather and I’m sure a lot of entrepreneurs would be dealing with the
entrepreneurs would be dealing with the
entrepreneurs would be dealing with the similar stuff yeah and that’s fine ah
similar stuff yeah and that’s fine ah
similar stuff yeah and that’s fine ah it’s okay to have it come from your
it’s okay to have it come from your
it’s okay to have it come from your company and what I would suggest is so
company and what I would suggest is so
company and what I would suggest is so you’re in a partnership for actually you
you’re in a partnership for actually you
you’re in a partnership for actually you know you and Freddie for together in
know you and Freddie for together in
know you and Freddie for together in this and hopefully your one words are
this and hopefully your one words are
this and hopefully your one words are close enough to each other but when you
close enough to each other but when you
close enough to each other but when you guys post something I haven’t checked
guys post something I haven’t checked
guys post something I haven’t checked out your Twitter feed or your Facebook
out your Twitter feed or your Facebook
out your Twitter feed or your Facebook feed but when you guys post something it
feed but when you guys post something it
feed but when you guys post something it should be something that again mean
should be something that again mean
should be something that again mean something to you like you have so far
something to you like you have so far
something to you like you have so far everybody has a business partner you
everybody has a business partner you
everybody has a business partner you have to sit down with your partner
have to sit down with your partner
have to sit down with your partner figure out what do you want this company
figure out what do you want this company
figure out what do you want this company to stand for right we’re not just
to stand for right we’re not just
to stand for right we’re not just selling uh you know these webinars we’re
selling uh you know these webinars we’re
selling uh you know these webinars we’re not just helping people learn about
not just helping people learn about
not just helping people learn about social media we’re trying to do
social media we’re trying to do
social media we’re trying to do something more important and so what is
something more important and so what is
something more important and so what is that and then all of your post’s it
that and then all of your post’s it
that and then all of your post’s it doesn’t have to be you sharing it on
doesn’t have to be you sharing it on
doesn’t have to be you sharing it on your channel though you can too but you
your channel though you can too but you
your channel though you can too but you can send it through
can send it through
can send it through did you love Nvidia and there are some
did you love Nvidia and there are some
did you love Nvidia and there are some brands who do a decent job of this right
brands who do a decent job of this right
brands who do a decent job of this right if you look at like 3m the same for
if you look at like 3m the same for
if you look at like 3m the same for innovation and all their stuff is
innovation and all their stuff is
innovation and all their stuff is innovation and the people they hire they
innovation and the people they hire they
innovation and the people they hire they have to be able innovation everything is
have to be able innovation everything is
have to be able innovation everything is innovation and it’s clear to understand
innovation and it’s clear to understand
innovation and it’s clear to understand what that brand is no Springs do a
what that brand is no Springs do a
what that brand is no Springs do a terrible job so think about for deep
terrible job so think about for deep
terrible job so think about for deep getting together thinking about the
getting together thinking about the
getting together thinking about the things that inspire you what you want
things that inspire you what you want
things that inspire you what you want your business to stand for and start
your business to stand for and start
your business to stand for and start sharing content that again you look at
sharing content that again you look at
sharing content that again you look at makes you get excited that’s what you
makes you get excited that’s what you
makes you get excited that’s what you start with baby sure I’ll definitely do
start with baby sure I’ll definitely do
start with baby sure I’ll definitely do that exercise so now there are questions
that exercise so now there are questions
that exercise so now there are questions coming up so I’ll just pick them up in
coming up so I’ll just pick them up in
coming up so I’ll just pick them up in chronological order I think the first
chronological order I think the first
chronological order I think the first one is from Lolita she wants to know how
one is from Lolita she wants to know how
one is from Lolita she wants to know how does the SMB start their social media
does the SMB start their social media
does the SMB start their social media program if you have any tips on this uh
program if you have any tips on this uh
program if you have any tips on this uh well I mean so that’s going through the
well I mean so that’s going through the
well I mean so that’s going through the five steps I don’t know where you are
five steps I don’t know where you are
five steps I don’t know where you are the letha with your campaigns right now
the letha with your campaigns right now
the letha with your campaigns right now but again just look at oops i mean let
but again just look at oops i mean let
but again just look at oops i mean let me load this back up here look at your
me load this back up here look at your
me load this back up here look at your five steps can’t go back hold on
five steps can’t go back hold on
five steps can’t go back hold on whatever your five steps right you’re
whatever your five steps right you’re
whatever your five steps right you’re looking at first of all you just have to
looking at first of all you just have to
looking at first of all you just have to claim them right make sure you get all
claim them right make sure you get all
claim them right make sure you get all your accounts right so go through those
your accounts right so go through those
your accounts right so go through those five steps that that’s how you get
five steps that that’s how you get
five steps that that’s how you get started I don’t know where you are at in
started I don’t know where you are at in
started I don’t know where you are at in your path but I mean that was the whole
your path but I mean that was the whole
your path but I mean that was the whole point of this presentation I think the
point of this presentation I think the
point of this presentation I think the slides are gonna be made available
slides are gonna be made available
slides are gonna be made available afterwards as well we went a little fast
afterwards as well we went a little fast
afterwards as well we went a little fast through everything ah that’s right right
through everything ah that’s right right
through everything ah that’s right right right even everybody has slides it will
right even everybody has slides it will
right even everybody has slides it will be emailing the slice as well as for the
be emailing the slice as well as for the
be emailing the slice as well as for the present the recording of the session to
present the recording of the session to
present the recording of the session to everybody right ok the next question is
everybody right ok the next question is
everybody right ok the next question is from sourabh he wants to know how can we
from sourabh he wants to know how can we
from sourabh he wants to know how can we choose one single word for business any
choose one single word for business any
choose one single word for business any tips yeah uh again I refer to that slide
tips yeah uh again I refer to that slide
tips yeah uh again I refer to that slide where I look at you know books movies
where I look at you know books movies
where I look at you know books movies friends all of that it’s uh for some
friends all of that it’s uh for some
friends all of that it’s uh for some people it’s super easy some people like
people it’s super easy some people like
people it’s super easy some people like the guys who wrote in here for sharing
the guys who wrote in here for sharing
the guys who wrote in here for sharing all their words some people find it they
all their words some people find it they
all their words some people find it they already know what other people think of
already know what other people think of
already know what other people think of I didn’t come up with believe right away
I didn’t come up with believe right away
I didn’t come up with believe right away I didn’t know what my one word was right
I didn’t know what my one word was right
I didn’t know what my one word was right away I had to think about it
away I had to think about it
away I had to think about it I had to really you know agonize over it
I had to really you know agonize over it
I had to really you know agonize over it took me a little bit time before I got
took me a little bit time before I got
took me a little bit time before I got to it but to find your one word and this
to it but to find your one word and this
to it but to find your one word and this is a personal one word to start with you
is a personal one word to start with you
is a personal one word to start with you look at everything that you you enjoying
look at everything that you you enjoying
look at everything that you you enjoying your life and find the one theme that
your life and find the one theme that
your life and find the one theme that combines all of them and then you inject
combines all of them and then you inject
combines all of them and then you inject that into your business if it’s your own
that into your business if it’s your own
that into your business if it’s your own business it’s easy because it’s just you
business it’s easy because it’s just you
business it’s easy because it’s just you right if it’s if it’s a partnership like
right if it’s if it’s a partnership like
right if it’s if it’s a partnership like the peel has with Purdy then then they
the peel has with Purdy then then they
the peel has with Purdy then then they have to work together and hopefully the
have to work together and hopefully the
have to work together and hopefully the words are similar if you’re working at a
words are similar if you’re working at a
words are similar if you’re working at a big company then again hopefully your
big company then again hopefully your
big company then again hopefully your one word is close enough to the one word
one word is close enough to the one word
one word is close enough to the one word of the company if it’s not then you
of the company if it’s not then you
of the company if it’s not then you probably don’t enjoy working at your
probably don’t enjoy working at your
probably don’t enjoy working at your business you know if your one word is uh
business you know if your one word is uh
business you know if your one word is uh what was that one of it being different
what was that one of it being different
what was that one of it being different if your one word is different and your
if your one word is different and your
if your one word is different and your company does everything the same way as
company does everything the same way as
company does everything the same way as everybody else you’re probably not
everybody else you’re probably not
everybody else you’re probably not having fun there right that’s probably
having fun there right that’s probably
having fun there right that’s probably not the best job for you to be yeah but
not the best job for you to be yeah but
not the best job for you to be yeah but some words could be sister words you
some words could be sister words you
some words could be sister words you know so and I work with some people who
know so and I work with some people who
know so and I work with some people who have their own businesses and I’m
have their own businesses and I’m
have their own businesses and I’m thinking about photographer friend of
thinking about photographer friend of
thinking about photographer friend of mine whose word is inspired and we’ve
mine whose word is inspired and we’ve
mine whose word is inspired and we’ve done a lot of projects together you know
done a lot of projects together you know
done a lot of projects together you know believe and inspire their clothes
believe and inspire their clothes
believe and inspire their clothes they’re not exactly the same with a
they’re not exactly the same with a
they’re not exactly the same with a pretty close so if you’re working at a
pretty close so if you’re working at a
pretty close so if you’re working at a business you’re looking at a company you
business you’re looking at a company you
business you’re looking at a company you have to figure out what is the one word
have to figure out what is the one word
have to figure out what is the one word for your business for the whole company
for your business for the whole company
for your business for the whole company is harder as you get higher up like what
is harder as you get higher up like what
is harder as you get higher up like what do we want our company the same for this
do we want our company the same for this
do we want our company the same for this might not be something that you can
might not be something that you can
might not be something that you can create yourself you got to involve other
create yourself you got to involve other
create yourself you got to involve other people but that how Rick and hangings
people but that how Rick and hangings
people but that how Rick and hangings get ready your company has to stand for
get ready your company has to stand for
get ready your company has to stand for something important because you’re
something important because you’re
something important because you’re otherwise you just broadcast and crap
otherwise you just broadcast and crap
otherwise you just broadcast and crap all over Facebook and YouTube and
all over Facebook and YouTube and
all over Facebook and YouTube and Twitter great the next question is from
Twitter great the next question is from
Twitter great the next question is from grapple um he’s saying that I’m a busy
grapple um he’s saying that I’m a busy
grapple um he’s saying that I’m a busy entrepreneur sometime I find it hard to
entrepreneur sometime I find it hard to
entrepreneur sometime I find it hard to find times to tweet during the day how
find times to tweet during the day how
find times to tweet during the day how does one work around that yeah and uh
does one work around that yeah and uh
does one work around that yeah and uh the way to do that is you start off
the way to do that is you start off
the way to do that is you start off small right you look at my five-step
small right you look at my five-step
small right you look at my five-step process we start with baby steps you
process we start with baby steps you
process we start with baby steps you start one
start one
start one a week you start with one’s too we
a week you start with one’s too we
a week you start with one’s too we improve your health you’re getting
improve your health you’re getting
improve your health you’re getting results listen you’re busy I’m busy
results listen you’re busy I’m busy
results listen you’re busy I’m busy entrepreneur too okay I don’t I didn’t
entrepreneur too okay I don’t I didn’t
entrepreneur too okay I don’t I didn’t just say hey you know what I’m going to
just say hey you know what I’m going to
just say hey you know what I’m going to spend two days a week dedicated the
spend two days a week dedicated the
spend two days a week dedicated the social media I don’t have that kind of
social media I don’t have that kind of
social media I don’t have that kind of time you only make that time when you’re
time you only make that time when you’re
time you only make that time when you’re singing results you have to prove
singing results you have to prove
singing results you have to prove yourself and we get in an ROI from this
yourself and we get in an ROI from this
yourself and we get in an ROI from this but when you’re tweeting a lot of people
but when you’re tweeting a lot of people
but when you’re tweeting a lot of people just tweet because it feel like I need
just tweet because it feel like I need
just tweet because it feel like I need to tweet i would put anything up for 43
to tweet i would put anything up for 43
to tweet i would put anything up for 43 weeks I got nothing up well then what
weeks I got nothing up well then what
weeks I got nothing up well then what you’re tweeting is garbage it’s it’s
you’re tweeting is garbage it’s it’s
you’re tweeting is garbage it’s it’s here’s a link to my latest blog post
here’s a link to my latest blog post
here’s a link to my latest blog post here’s here’s a link somewhere and like
here’s here’s a link somewhere and like
here’s here’s a link somewhere and like and nobody ends up engaging with it
and nobody ends up engaging with it
and nobody ends up engaging with it don’t at the start it doesn’t matter so
don’t at the start it doesn’t matter so
don’t at the start it doesn’t matter so much how much you’re tweeting start with
much how much you’re tweeting start with
much how much you’re tweeting start with once a week but make that we’d count man
once a week but make that we’d count man
once a week but make that we’d count man make that one tweet that you put out
make that one tweet that you put out
make that one tweet that you put out mean something powerful to you right be
mean something powerful to you right be
mean something powerful to you right be proud of what you created read that mean
proud of what you created read that mean
proud of what you created read that mean say yeah I’m really happy with that
say yeah I’m really happy with that
say yeah I’m really happy with that tweet and you’ll start to see some
tweet and you’ll start to see some
tweet and you’ll start to see some results keep doing that once a week
results keep doing that once a week
results keep doing that once a week until you see results until you see
until you see results until you see
until you see results until you see people engaging with you and then that
people engaging with you and then that
people engaging with you and then that will give you encouragement and
will give you encouragement and
will give you encouragement and motivation and ry to keep going the best
motivation and ry to keep going the best
motivation and ry to keep going the best part of my day honestly right now is I
part of my day honestly right now is I
part of my day honestly right now is I wake up in the morning and get my bowl
wake up in the morning and get my bowl
wake up in the morning and get my bowl of lentils for breakfast and I start
of lentils for breakfast and I start
of lentils for breakfast and I start reading through my social media comments
reading through my social media comments
reading through my social media comments a youtube facebook and twitter for the
a youtube facebook and twitter for the
a youtube facebook and twitter for the most part and just interact with people
most part and just interact with people
most part and just interact with people and seeing the comments that come in and
and seeing the comments that come in and
and seeing the comments that come in and seeing everything that you know how we
seeing everything that you know how we
seeing everything that you know how we impacted people’s lives that gets me
impacted people’s lives that gets me
impacted people’s lives that gets me excited and gives me motivation to keep
excited and gives me motivation to keep
excited and gives me motivation to keep going but when you’re at that early
going but when you’re at that early
going but when you’re at that early stage again yeah you’re busy we’re all
stage again yeah you’re busy we’re all
stage again yeah you’re busy we’re all busy that mean entrepreneur not
busy that mean entrepreneur not
busy that mean entrepreneur not everybody’s busy nobody sitting around
everybody’s busy nobody sitting around
everybody’s busy nobody sitting around saying hey I have a day what do I do
saying hey I have a day what do I do
saying hey I have a day what do I do with my time you got to prove it to
with my time you got to prove it to
with my time you got to prove it to yourself so 13 we make it super
yourself so 13 we make it super
yourself so 13 we make it super important make it valuable make it mean
important make it valuable make it mean
important make it valuable make it mean something to you and build up from there
something to you and build up from there
something to you and build up from there request remove great lolita has another
request remove great lolita has another
request remove great lolita has another question she wants to know what holds
question she wants to know what holds
question she wants to know what holds more credibility the person or his
more credibility the person or his
more credibility the person or his company which is better to reach out to
company which is better to reach out to
company which is better to reach out to reach out the person or his company I
always liked having a person behind the
always liked having a person behind the company because people like buying from
company because people like buying from
company because people like buying from people and not not
people and not not
people and not not companies right so if you are launching
companies right so if you are launching
companies right so if you are launching a campaign it could still be your
a campaign it could still be your
a campaign it could still be your business but it’s good to know who’s
business but it’s good to know who’s
business but it’s good to know who’s behind it like don’t hide behind the
behind it like don’t hide behind the
behind it like don’t hide behind the logo cuz nobody likes buying from a logo
logo cuz nobody likes buying from a logo
logo cuz nobody likes buying from a logo you want to see who’s there so if you’re
you want to see who’s there so if you’re
you want to see who’s there so if you’re tweaking something if you’re at a
tweaking something if you’re at a
tweaking something if you’re at a company maybe it’s a big company have a
company maybe it’s a big company have a
company maybe it’s a big company have a picture of who the person is behind the
picture of who the person is behind the
picture of who the person is behind the account right even if it’s a huge
account right even if it’s a huge
account right even if it’s a huge company whatever the biggest company
company whatever the biggest company
company whatever the biggest company india is that company should have a
india is that company should have a
india is that company should have a person who manages their social media
person who manages their social media
person who manages their social media campaigns that i can see their face and
campaigns that i can see their face and
campaigns that i can see their face and I can react to I can ask why she’s going
I can react to I can ask why she’s going
I can react to I can ask why she’s going to come back to me because I ki n we
to come back to me because I ki n we
to come back to me because I ki n we love working with people and not
love working with people and not
love working with people and not companies and this is a huge advantage
companies and this is a huge advantage
companies and this is a huge advantage that entrepreneurs have over other
that entrepreneurs have over other
that entrepreneurs have over other people because it’s easier for us to
people because it’s easier for us to
people because it’s easier for us to tell our stories than it is for big
tell our stories than it is for big
tell our stories than it is for big companies there’s so many layers at a
companies there’s so many layers at a
companies there’s so many layers at a big company right if I think about
big company right if I think about
big company right if I think about pretty think appeals a business when
pretty think appeals a business when
pretty think appeals a business when they’re tweeting southbound I should
they’re tweeting southbound I should
they’re tweeting southbound I should know who it’s coming from right like
know who it’s coming from right like
know who it’s coming from right like their faces should be on their Twitter
their faces should be on their Twitter
their faces should be on their Twitter homepage and they should have a little
homepage and they should have a little
homepage and they should have a little sign up so I know who it’s coming from
sign up so I know who it’s coming from
sign up so I know who it’s coming from simple stuff like that you know in your
simple stuff like that you know in your
simple stuff like that you know in your post every now and then show a picture
post every now and then show a picture
post every now and then show a picture of you guys let me feel a connection to
of you guys let me feel a connection to
of you guys let me feel a connection to you so the credibility it I feel always
you so the credibility it I feel always
you so the credibility it I feel always comes from a person because this is
comes from a person because this is
comes from a person because this is social media guys you got to be social
social media guys you got to be social
social media guys you got to be social your social with other people that’s
your social with other people that’s
your social with other people that’s like the basics of being social you
like the basics of being social you
like the basics of being social you don’t want be social with a company your
don’t want be social with a company your
don’t want be social with a company your social with other people great ashwin
social with other people great ashwin
social with other people great ashwin you have raised your hand I’m unmuting
you have raised your hand I’m unmuting
you have raised your hand I’m unmuting you yeah a shrink what’s your question
you yeah a shrink what’s your question
you yeah a shrink what’s your question hey one a big fan of your stuff a quick
hey one a big fan of your stuff a quick
hey one a big fan of your stuff a quick ah nothing hasti entrepreneur and I run
ah nothing hasti entrepreneur and I run
ah nothing hasti entrepreneur and I run six different companies myself and I’m
six different companies myself and I’m
six different companies myself and I’m looking scale up even more and further
looking scale up even more and further
looking scale up even more and further I’m having a really hard time you know
I’m having a really hard time you know
I’m having a really hard time you know finding good people to hit these
finding good people to hit these
finding good people to hit these companies do you have any thoughts on
companies do you have any thoughts on
companies do you have any thoughts on that mmm yeah I’m a big believer in
that mmm yeah I’m a big believer in
that mmm yeah I’m a big believer in building from within
building from within
building from within uh and and finding people who share the
uh and and finding people who share the
uh and and finding people who share the same values of you who may not have all
same values of you who may not have all
same values of you who may not have all the skills you need and training it up
the skills you need and training it up
the skills you need and training it up to become the person that you need
to become the person that you need
to become the person that you need there’s so much easier to Train somebody
there’s so much easier to Train somebody
there’s so much easier to Train somebody who wants to learn who shares that same
who wants to learn who shares that same
who wants to learn who shares that same one word the same values as you but
one word the same values as you but
one word the same values as you but maybe a little short on the skills then
maybe a little short on the skills then
maybe a little short on the skills then somebody who has all the skills but as
somebody who has all the skills but as
somebody who has all the skills but as you know is lazy not motivated uh looks
you know is lazy not motivated uh looks
you know is lazy not motivated uh looks great on paper but it’s not going to be
great on paper but it’s not going to be
great on paper but it’s not going to be the right fit to grow this thing up okay
the right fit to grow this thing up okay
the right fit to grow this thing up okay so the the person should also chill with
so the the person should also chill with
so the the person should also chill with the values of the company and my
the values of the company and my
the values of the company and my personal values also right absolutely
personal values also right absolutely
personal values also right absolutely number one absolutely great thanks a lot
number one absolutely great thanks a lot
number one absolutely great thanks a lot no problem okay Rahul up you have raised
no problem okay Rahul up you have raised
no problem okay Rahul up you have raised your hem unmuting youth is if it’s a
your hem unmuting youth is if it’s a
your hem unmuting youth is if it’s a follow-up of you know the question
follow-up of you know the question
follow-up of you know the question that’s already been asked that was about
that’s already been asked that was about
that’s already been asked that was about busy entrepreneur let us know how the
busy entrepreneur let us know how the
busy entrepreneur let us know how the busy entrepreneur yes good can you hear
busy entrepreneur yes good can you hear
busy entrepreneur yes good can you hear me yeah I can hear you yes what I guess
me yeah I can hear you yes what I guess
me yeah I can hear you yes what I guess I posted that question on the questions
I posted that question on the questions
I posted that question on the questions list as well but I wanted to know I have
list as well but I wanted to know I have
list as well but I wanted to know I have a company youtube channel and I wanted
a company youtube channel and I wanted
a company youtube channel and I wanted to know if it’s possible to change the
to know if it’s possible to change the
to know if it’s possible to change the youtube channel name even though i
youtube channel name even though i
youtube channel name even though i already registered it is there any way
already registered it is there any way
already registered it is there any way around it whoo I don’t know I don’t know
around it whoo I don’t know I don’t know
around it whoo I don’t know I don’t know I think you know I think it’s possible
I think you know I think it’s possible
I think you know I think it’s possible and we have some restrictions but it’s
and we have some restrictions but it’s
and we have some restrictions but it’s possible how do we go about that now
possible how do we go about that now
possible how do we go about that now what I do is we have a new job expert in
what I do is we have a new job expert in
what I do is we have a new job expert in our team and I’ll ask him to mail you a
our team and I’ll ask him to mail you a
our team and I’ll ask him to mail you a blank mail and possibly just reply to
blank mail and possibly just reply to
blank mail and possibly just reply to him and then you guys can have a
him and then you guys can have a
him and then you guys can have a conversation but only thing I know is
conversation but only thing I know is
conversation but only thing I know is that it’s I probably will give you the
that it’s I probably will give you the
that it’s I probably will give you the further details on that okay that would
further details on that okay that would
further details on that okay that would be much appreciated thank you so much
be much appreciated thank you so much
be much appreciated thank you so much welcome welcome nice there are close to
welcome welcome nice there are close to
welcome welcome nice there are close to ideal more with like the big vision
ideal more with like the big vision
ideal more with like the big vision structure of the campaign’s not really
structure of the campaign’s not really
structure of the campaign’s not really not so much a technical nerdy guys
not so much a technical nerdy guys
not so much a technical nerdy guys they’re about
they’re about
they’re about we have digital idea living handle that
we have digital idea living handle that
we have digital idea living handle that sir so great that’s why I’m just one of
sir so great that’s why I’m just one of
sir so great that’s why I’m just one of the trainers so yeah so while saying was
the trainers so yeah so while saying was
the trainers so yeah so while saying was there were about 15 10 15 questions that
there were about 15 10 15 questions that
there were about 15 10 15 questions that are still unanswered so I am picking
are still unanswered so I am picking
are still unanswered so I am picking them up in chronological order the next
them up in chronological order the next
them up in chronological order the next question is from sudharshan this
question is from sudharshan this
question is from sudharshan this question is what are some measures you
question is what are some measures you
question is what are some measures you use to tie the efficacy of social media
use to tie the efficacy of social media
use to tie the efficacy of social media campaign especially when it comes to
campaign especially when it comes to
campaign especially when it comes to hard matrix like sales and revenue how
hard matrix like sales and revenue how
hard matrix like sales and revenue how does that usually look for start-up
does that usually look for start-up
does that usually look for start-up businesses based on your experience yeah
businesses based on your experience yeah
businesses based on your experience yeah this is a really hard one Michael’s
this is a really hard one Michael’s
this is a really hard one Michael’s based on Michael and I actually muted
based on Michael and I actually muted
based on Michael and I actually muted you by mistake so can you please repeat
you by mistake so can you please repeat
you by mistake so can you please repeat the response to this cigar Dover no
the response to this cigar Dover no
the response to this cigar Dover no problem okay so figuring out the ROI of
problem okay so figuring out the ROI of
problem okay so figuring out the ROI of social media is complicated is not a
social media is complicated is not a
social media is complicated is not a direct line it’s not a Libra that you
direct line it’s not a Libra that you
direct line it’s not a Libra that you just pull and we’re used to you know TV
just pull and we’re used to you know TV
just pull and we’re used to you know TV spots in direct marketing and you know
spots in direct marketing and you know
spots in direct marketing and you know google adwords where you say you know
google adwords where you say you know
google adwords where you say you know this many people want this many people
this many people want this many people
this many people want this many people converted it’s not that kind of model
converted it’s not that kind of model
converted it’s not that kind of model it’s it’s like trying to measure word of
it’s it’s like trying to measure word of
it’s it’s like trying to measure word of mouth how do you measure that but what
mouth how do you measure that but what
mouth how do you measure that but what does have a major impact so first of all
does have a major impact so first of all
does have a major impact so first of all when I’m creating social media campaigns
when I’m creating social media campaigns
when I’m creating social media campaigns I don’t do it based on quantitative data
I don’t do it based on quantitative data
I don’t do it based on quantitative data right because I can that can send you in
right because I can that can send you in
right because I can that can send you in the wrong direction where you’re just
the wrong direction where you’re just
the wrong direction where you’re just trying to get lots of views and lots of
trying to get lots of views and lots of
trying to get lots of views and lots of lights but you’re not actually put
lights but you’re not actually put
lights but you’re not actually put anything out there that’s super
anything out there that’s super
anything out there that’s super meaningful I’ve gotten business in a lot
meaningful I’ve gotten business in a lot
meaningful I’ve gotten business in a lot of different ways I’ve gotten business
of different ways I’ve gotten business
of different ways I’ve gotten business when people who have bought my guides
when people who have bought my guides
when people who have bought my guides who signed up for seminars I’ve gotten
who signed up for seminars I’ve gotten
who signed up for seminars I’ve gotten deals not so when that Malaysia
deals not so when that Malaysia
deals not so when that Malaysia presentation came up is where I met the
presentation came up is where I met the
presentation came up is where I met the guys in video Vidya
guys in video Vidya
guys in video Vidya they saw my youtube videos they saw my
they saw my youtube videos they saw my
they saw my youtube videos they saw my youtube videos they said hey we need
youtube videos they said hey we need
youtube videos they said hey we need that haven’t come speak up my
that haven’t come speak up my
that haven’t come speak up my presentation so you know they paid my
presentation so you know they paid my
presentation so you know they paid my speaking fee they played my my flight
speaking fee they played my my flight
speaking fee they played my my flight and my hotel over there and that was a
and my hotel over there and that was a
and my hotel over there and that was a great opportunity and then from there
great opportunity and then from there
great opportunity and then from there I’ve met I’ve met lots of great people
I’ve met I’ve met lots of great people
I’ve met I’ve met lots of great people I’ve met you know cap hill now because
I’ve met you know cap hill now because
I’ve met you know cap hill now because of that I’m talking you guys because of
of that I’m talking you guys because of
of that I’m talking you guys because of that I’ve gotten brands who write to me
that I’ve gotten brands who write to me
that I’ve gotten brands who write to me and they say Evan we’d love to have you
and they say Evan we’d love to have you
and they say Evan we’d love to have you create some content for us or help us
create some content for us or help us
create some content for us or help us consult with this project you know lots
consult with this project you know lots
consult with this project you know lots of has come from it and what I would
of has come from it and what I would
of has come from it and what I would encourage you to do is not invest
encourage you to do is not invest
encourage you to do is not invest yourself crazy heavily into social media
yourself crazy heavily into social media
yourself crazy heavily into social media until you’re starting to see some of
until you’re starting to see some of
until you’re starting to see some of those results until you see customers
those results until you see customers
those results until you see customers writing to you and saying thank you so
writing to you and saying thank you so
writing to you and saying thank you so much really help me out or until you see
much really help me out or until you see
much really help me out or until you see somebody reaching out to you asking you
somebody reaching out to you asking you
somebody reaching out to you asking you about your product or service or asking
about your product or service or asking
about your product or service or asking to come to a speak speaking engagement
to come to a speak speaking engagement
to come to a speak speaking engagement or consult with them on whatever project
or consult with them on whatever project
or consult with them on whatever project they’re having you know like get results
they’re having you know like get results
they’re having you know like get results from my first before you go crazy
from my first before you go crazy
from my first before you go crazy because we’re all busy me you don’t have
because we’re all busy me you don’t have
because we’re all busy me you don’t have time to do was it an solution yeah and
time to do was it an solution yeah and
time to do was it an solution yeah and prove it to yourself that it’s worth the
prove it to yourself that it’s worth the
prove it to yourself that it’s worth the time to do you’re going to get the ROI
time to do you’re going to get the ROI
time to do you’re going to get the ROI is going to come from a lot of different
is going to come from a lot of different
is going to come from a lot of different places even just having people talk
places even just having people talk
places even just having people talk about you is beneficial but I want you
about you is beneficial but I want you
about you is beneficial but I want you to generate dollars right of like we’re
to generate dollars right of like we’re
to generate dollars right of like we’re in business to make money I make a lot
in business to make money I make a lot
in business to make money I make a lot of money through social media but I
of money through social media but I
of money through social media but I can’t say hey you know what a hung a
can’t say hey you know what a hung a
can’t say hey you know what a hung a tweet five more times that I’m going to
tweet five more times that I’m going to
tweet five more times that I’m going to get you know a hundred thousand more
get you know a hundred thousand more
get you know a hundred thousand more dollars it’s not that direct linear
dollars it’s not that direct linear
dollars it’s not that direct linear connection but I know that when I an
connection but I know that when I an
connection but I know that when I an active on social media I get people
active on social media I get people
active on social media I get people sharing my stuff and then people write
sharing my stuff and then people write
sharing my stuff and then people write to me with opportunities and so until
to me with opportunities and so until
to me with opportunities and so until you start seeing and ry whatever format
you start seeing and ry whatever format
you start seeing and ry whatever format that means to your company don’t invest
that means to your company don’t invest
that means to your company don’t invest crazy heavily into social media great so
crazy heavily into social media great so
crazy heavily into social media great so the neck
the neck
the neck question is from pratik kumar guys
question is from pratik kumar guys
question is from pratik kumar guys before i actually take up this question
before i actually take up this question
before i actually take up this question i’m launching us a pole in front of you
i’m launching us a pole in front of you
i’m launching us a pole in front of you you know as part of digital vidya we
you know as part of digital vidya we
you know as part of digital vidya we provide three months and six months
provide three months and six months
provide three months and six months training so if any one of you is
training so if any one of you is
training so if any one of you is interested you know you can just set yes
interested you know you can just set yes
interested you know you can just set yes yes over there and someone from our team
yes over there and someone from our team
yes over there and someone from our team will contact you ok so the next question
will contact you ok so the next question
will contact you ok so the next question is from critique kumar this question is
is from critique kumar this question is
is from critique kumar this question is how much control should have brand game
how much control should have brand game
how much control should have brand game to customers on social media so it was
to customers on social media so it was
to customers on social media so it was the question how much control should a
the question how much control should a
the question how much control should a brand give to customers on social media
brand give to customers on social media
brand give to customers on social media and okay this is a great one now we only
and okay this is a great one now we only
and okay this is a great one now we only have what like six minutes left on this
have what like six minutes left on this
have what like six minutes left on this so i don’t know if that’s the last
so i don’t know if that’s the last
so i don’t know if that’s the last question not maybe i’ll just say one
question not maybe i’ll just say one
question not maybe i’ll just say one thing to pranks in the question for
thing to pranks in the question for
thing to pranks in the question for anybody who has and ask the question or
anybody who has and ask the question or
anybody who has and ask the question or if you still have questions coming up
if you still have questions coming up
if you still have questions coming up leave it in the question chat and i will
leave it in the question chat and i will
leave it in the question chat and i will make a youtube video answer for you guys
make a youtube video answer for you guys
make a youtube video answer for you guys so I still want to be able answer
so I still want to be able answer
so I still want to be able answer everybody’s questions I know we’re kind
everybody’s questions I know we’re kind
everybody’s questions I know we’re kind of crunched on time I’ll leave it there
of crunched on time I’ll leave it there
of crunched on time I’ll leave it there and Camille if you could send it to me
and Camille if you could send it to me
and Camille if you could send it to me i’ll make a video response for everybody
i’ll make a video response for everybody
i’ll make a video response for everybody so that they still get their questions
so that they still get their questions
so that they still get their questions answered great and dude i’m so in terms
answered great and dude i’m so in terms
answered great and dude i’m so in terms of control you have no control on social
of control you have no control on social
of control you have no control on social media this is I mean I get into fights
media this is I mean I get into fights
media this is I mean I get into fights all the time with brands over this and
all the time with brands over this and
all the time with brands over this and and they’re used to controlling the
and they’re used to controlling the
and they’re used to controlling the message you have no control you can’t
message you have no control you can’t
message you have no control you can’t control what your customers say about
control what your customers say about
control what your customers say about you right there is no control and to be
you right there is no control and to be
you right there is no control and to be in an active participant in it because
in an active participant in it because
in an active participant in it because like it or not people are going to be
like it or not people are going to be
like it or not people are going to be talking about your brand right if you’re
talking about your brand right if you’re
talking about your brand right if you’re doing anything important if you have any
doing anything important if you have any
doing anything important if you have any kind of sighs whatever product or
kind of sighs whatever product or
kind of sighs whatever product or services on people going to get on and
services on people going to get on and
services on people going to get on and they’re going to share their experience
they’re going to share their experience
they’re going to share their experience good or bad and it’s more how you react
good or bad and it’s more how you react
good or bad and it’s more how you react to it that will help shape the public
to it that will help shape the public
to it that will help shape the public opinion around you right if somebody’s
opinion around you right if somebody’s
opinion around you right if somebody’s mmm info is in worst come get her and
mmm info is in worst come get her and
mmm info is in worst come get her and you get on social media and you know you
you get on social media and you know you
you get on social media and you know you interact with the person and you you’re
interact with the person and you you’re
interact with the person and you you’re you sure that your class your
you sure that your class your
you sure that your class your organization that wins you points right
organization that wins you points right
organization that wins you points right if you’re then sharing stuff like most
if you’re then sharing stuff like most
if you’re then sharing stuff like most of the brands that work with their
of the brands that work with their
of the brands that work with their campaigns they suck they’re sharing the
campaigns they suck they’re sharing the
campaigns they suck they’re sharing the worst
worst
worst worse content the content is so boring
worse content the content is so boring
worse content the content is so boring so bland and as a result they get they
so bland and as a result they get they
so bland and as a result they get they get nothing no engagement happening but
get nothing no engagement happening but
get nothing no engagement happening but just try to pump out whatever product
just try to pump out whatever product
just try to pump out whatever product happens if you’re sharing meaningful
happens if you’re sharing meaningful
happens if you’re sharing meaningful information then people will share it
information then people will share it
information then people will share it and they’ll come to your defense right
and they’ll come to your defense right
and they’ll come to your defense right like your your goal here if you’re
like your your goal here if you’re
like your your goal here if you’re trying to look at you know customers
trying to look at you know customers
trying to look at you know customers talking about you and how to shape that
talking about you and how to shape that
talking about you and how to shape that to positive experience with you if you
to positive experience with you if you
to positive experience with you if you means right like to say say your twitter
means right like to say say your twitter
means right like to say say your twitter feed wasn’t showing up and somebody’s
feed wasn’t showing up and somebody’s
feed wasn’t showing up and somebody’s you know who do whatever anymore would
you know who do whatever anymore would
you know who do whatever anymore would they come back and seek you out on
they come back and seek you out on
they come back and seek you out on Twitter because they miss your stuff
Twitter because they miss your stuff
Twitter because they miss your stuff that much they would do it for mine if
that much they would do it for mine if
that much they would do it for mine if if your brain means something to you to
if your brain means something to you to
if your brain means something to you to them sorry then people will jump to your
them sorry then people will jump to your
them sorry then people will jump to your defense okay people love my grant and
defense okay people love my grant and
defense okay people love my grant and for the most part all the comments are
for the most part all the comments are
for the most part all the comments are great but anytime there’s one comment
great but anytime there’s one comment
great but anytime there’s one comment that is not great that said that says
that is not great that said that says
that is not great that said that says it’s a stupid comment or Evan you know
it’s a stupid comment or Evan you know
it’s a stupid comment or Evan you know you don’t know you’re talking about that
you don’t know you’re talking about that
you don’t know you’re talking about that was a stupid video my community jumps on
was a stupid video my community jumps on
was a stupid video my community jumps on that purse I have to do anything and
that purse I have to do anything and
that purse I have to do anything and when I write back is usually a funny
when I write back is usually a funny
when I write back is usually a funny comment or you know thanks your feedback
comment or you know thanks your feedback
comment or you know thanks your feedback even if they’re slamming me but my whole
even if they’re slamming me but my whole
even if they’re slamming me but my whole community jumps on them because I’ve
community jumps on them because I’ve
community jumps on them because I’ve built up so much equity with them that
built up so much equity with them that
built up so much equity with them that they love everything that I create and
they love everything that I create and
they love everything that I create and I’m not a special person you can do the
I’m not a special person you can do the
I’m not a special person you can do the same thing for yourself your company if
same thing for yourself your company if
same thing for yourself your company if you’re providing tons of great stuff
you’re providing tons of great stuff
you’re providing tons of great stuff that that touches people and is
that that touches people and is
that that touches people and is meaningful to them then if somebody is
meaningful to them then if somebody is
meaningful to them then if somebody is slamming your brand you’re going to have
slamming your brand you’re going to have
slamming your brand you’re going to have your customers come to your defense but
your customers come to your defense but
your customers come to your defense but you can’t you can’t control anything
you can’t you can’t control anything
you can’t you can’t control anything right like how much control shoe the
right like how much control shoe the
right like how much control shoe the brand give to the customers you have no
brand give to the customers you have no
brand give to the customers you have no control they’re gonna give up regardless
control they’re gonna give up regardless
control they’re gonna give up regardless so it’s your action steps are one when
so it’s your action steps are one when
so it’s your action steps are one when anybody talks about your brand good or
anybody talks about your brand good or
anybody talks about your brand good or bad you’re there you’re responsive
bad you’re there you’re responsive
bad you’re there you’re responsive you’re fast on the trigger you’re
you’re fast on the trigger you’re
you’re fast on the trigger you’re helping to answer their questions you’re
helping to answer their questions you’re
helping to answer their questions you’re helping turn situations that as positive
helping turn situations that as positive
helping turn situations that as positive they can be as a lot of times a negative
they can be as a lot of times a negative
they can be as a lot of times a negative situation can be made positive if you
situation can be made positive if you
situation can be made positive if you handle it properly and then action step
handle it properly and then action step
handle it properly and then action step number two is you again creating
number two is you again creating
number two is you again creating meaningful content that builds a
meaningful content that builds a
meaningful content that builds a movement that builds a community who
movement that builds a community who
movement that builds a community who supports you and who love everything
supports you and who love everything
supports you and who love everything you’re doing anything negative happens
you’re doing anything negative happens
you’re doing anything negative happens there on it help and support you
there on it help and support you
there on it help and support you but I think read our I think we’re at
but I think read our I think we’re at
but I think read our I think we’re at our time but um again if you guys keep
our time but um again if you guys keep
our time but um again if you guys keep asking questions and whatever is still
asking questions and whatever is still
asking questions and whatever is still outstanding i will make a video response
outstanding i will make a video response
outstanding i will make a video response for you and if there is an email uh we
for you and if there is an email uh we
for you and if there is an email uh we have their emails copy oh yes we have
have their emails copy oh yes we have
have their emails copy oh yes we have the email so we’ll mail it to everybody
the email so we’ll mail it to everybody
the email so we’ll mail it to everybody yeah I’ll make it oh there’s a lot of
yeah I’ll make it oh there’s a lot of
yeah I’ll make it oh there’s a lot of questions you guys are gonna give me a
questions you guys are gonna give me a
questions you guys are gonna give me a lot of work I will do it I will do it
lot of work I will do it I will do it
lot of work I will do it I will do it may not be like right now but I will do
may not be like right now but I will do
may not be like right now but I will do a few guys and this is I honestly love
a few guys and this is I honestly love
a few guys and this is I honestly love communicating with with with people and
communicating with with with people and
communicating with with with people and um okay as too much for having me and
um okay as too much for having me and
um okay as too much for having me and I’m not sure what the next step is but
I’m not sure what the next step is but
I’m not sure what the next step is but I’ve enjoyed so much being here with you
I’ve enjoyed so much being here with you
I’ve enjoyed so much being here with you today and answering a question great so
today and answering a question great so
today and answering a question great so guys I think Robbie of also asked this
guys I think Robbie of also asked this
guys I think Robbie of also asked this question that I do not have a question
question that I do not have a question
question that I do not have a question but I would like to receive the link of
but I would like to receive the link of
but I would like to receive the link of the YouTube video response so definitely
the YouTube video response so definitely
the YouTube video response so definitely what we’ll do is within couple of days
what we’ll do is within couple of days
what we’ll do is within couple of days you will receive the recording of this
you will receive the recording of this
you will receive the recording of this session will also do a blog post on it
session will also do a blog post on it
session will also do a blog post on it and we will send a recording link to
and we will send a recording link to
and we will send a recording link to that also in the same of emailer and
that also in the same of emailer and
that also in the same of emailer and also as soon as we are done with the the
also as soon as we are done with the the
also as soon as we are done with the the video response of all the questions will
video response of all the questions will
video response of all the questions will send the link to everybody ok so that’s
send the link to everybody ok so that’s
send the link to everybody ok so that’s actually that that’s it from outside for
actually that that’s it from outside for
actually that that’s it from outside for today’s session there is actually no of
today’s session there is actually no of
today’s session there is actually no of question unanswered but I’m sure you
question unanswered but I’m sure you
question unanswered but I’m sure you will receive your response very soon so
will receive your response very soon so
will receive your response very soon so yep that’s it from my side ok so except
yep that’s it from my side ok so except
yep that’s it from my side ok so except we party yeah I’m should I agree thanks
we party yeah I’m should I agree thanks
we party yeah I’m should I agree thanks everybody thank you one and looking
everybody thank you one and looking
everybody thank you one and looking forward to seeing you know other
forward to seeing you know other
forward to seeing you know other upcoming sessions absolutely thank you
”
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