entrepreneurship is a skill set there’ll be as essential to the 21st century as
be as essential to the 21st century as
be as essential to the 21st century as basic literacy reading and writing was
basic literacy reading and writing was
basic literacy reading and writing was to the 20th but first let’s take a
to the 20th but first let’s take a
to the 20th but first let’s take a minute and clip some confusion about the
minute and clip some confusion about the
minute and clip some confusion about the word entrepreneurship it comes from the
word entrepreneurship it comes from the
word entrepreneurship it comes from the French word entrepreneuring which means
French word entrepreneuring which means
French word entrepreneuring which means simply to undertake now to start a
simply to undertake now to start a
simply to undertake now to start a billion-dollar technology company but to
billion-dollar technology company but to
billion-dollar technology company but to undertake dr. Donna de careless the Dean
undertake dr. Donna de careless the Dean
undertake dr. Donna de careless the Dean of the close school of entrepreneurship
of the close school of entrepreneurship
of the close school of entrepreneurship at Drexel University offered this
at Drexel University offered this
at Drexel University offered this definition when we choose to embark on a
definition when we choose to embark on a
definition when we choose to embark on a path not chartered we are engaging a
path not chartered we are engaging a
path not chartered we are engaging a small act of entrepreneurship being
small act of entrepreneurship being
small act of entrepreneurship being entrepreneurial is essentially about
entrepreneurial is essentially about
entrepreneurial is essentially about thinking and doing something we have not
thinking and doing something we have not
thinking and doing something we have not done before in order to achieve a
done before in order to achieve a
done before in order to achieve a desirable goal or outcome being an
desirable goal or outcome being an
desirable goal or outcome being an entrepreneur approaching your life
entrepreneur approaching your life
entrepreneur approaching your life entrepreneurial e does not mean owning a
entrepreneurial e does not mean owning a
entrepreneurial e does not mean owning a business it means choosing to embark on
business it means choosing to embark on
business it means choosing to embark on a path not chartered in order to achieve
a path not chartered in order to achieve
a path not chartered in order to achieve desirable goal or outcome now this
desirable goal or outcome now this
desirable goal or outcome now this definition leads to a counterintuitive
definition leads to a counterintuitive
definition leads to a counterintuitive conclusion in order to be
conclusion in order to be
conclusion in order to be entrepreneurial we must first be
entrepreneurial we must first be
entrepreneurial we must first be ignorant in order to embark on a path
ignorant in order to embark on a path
ignorant in order to embark on a path not yet chartered we must stand at the
not yet chartered we must stand at the
not yet chartered we must stand at the edge of our own blank map and take a
edge of our own blank map and take a
edge of our own blank map and take a step into the empty space so if you hear
step into the empty space so if you hear
step into the empty space so if you hear the term entrepreneurship and you think
the term entrepreneurship and you think
the term entrepreneurship and you think I have no idea what I’m doing that’s a
I have no idea what I’m doing that’s a
I have no idea what I’m doing that’s a good sign you’re on the right path to
good sign you’re on the right path to
good sign you’re on the right path to being more entrepreneurial well my
being more entrepreneurial well my
being more entrepreneurial well my research has shown is that
research has shown is that
research has shown is that entrepreneurship is less about talent
entrepreneurship is less about talent
entrepreneurship is less about talent and more about skill but just as no
and more about skill but just as no
and more about skill but just as no great author is born knowing how to read
great author is born knowing how to read
great author is born knowing how to read and write no one is born understanding
and write no one is born understanding
and write no one is born understanding entrepreneurship and that’s why I’m here
entrepreneurship and that’s why I’m here
entrepreneurship and that’s why I’m here today to tell you that a skill set which
today to tell you that a skill set which
today to tell you that a skill set which I thought was an eighth given it birth
I thought was an eighth given it birth
I thought was an eighth given it birth to people like Steve Jobs or Bill Gates
to people like Steve Jobs or Bill Gates
to people like Steve Jobs or Bill Gates is actually something anyone can learn
is actually something anyone can learn
is actually something anyone can learn I’m going to talk about why
I’m going to talk about why
I’m going to talk about why entrepreneurship is going to be
entrepreneurship is going to be
entrepreneurship is going to be essential to your career why it’s
essential to your career why it’s
essential to your career why it’s something everyone can learn in a couple
something everyone can learn in a couple
something everyone can learn in a couple ways you can get started now I’m from
ways you can get started now I’m from
ways you can get started now I’m from East Tennessee it’s a small set of about
East Tennessee it’s a small set of about
East Tennessee it’s a small set of about outside of downtown Memphis and I don’t
outside of downtown Memphis and I don’t
outside of downtown Memphis and I don’t think I’ve ever met someone who called
think I’ve ever met someone who called
think I’ve ever met someone who called themselves an entrepreneur until long
themselves an entrepreneur until long
themselves an entrepreneur until long after I was done with school but in the
after I was done with school but in the
after I was done with school but in the years since I’ve studied
years since I’ve studied
years since I’ve studied entrepreneurship I’ve met with hundreds
entrepreneurship I’ve met with hundreds
entrepreneurship I’ve met with hundreds of entrepreneurs from dozens of
of entrepreneurs from dozens of
of entrepreneurs from dozens of countries around the world and in doing
countries around the world and in doing
countries around the world and in doing so I’ve come to see what
so I’ve come to see what
so I’ve come to see what entrepreneurship truly will be in the
entrepreneurship truly will be in the
entrepreneurship truly will be in the central part of our global future so
central part of our global future so
central part of our global future so let’s start there why is it going to be
let’s start there why is it going to be
let’s start there why is it going to be essential you’ve probably heard
essential you’ve probably heard
essential you’ve probably heard statements similar to this one from
statements similar to this one from
statements similar to this one from Klaus Schwab the executive director of
Klaus Schwab the executive director of
Klaus Schwab the executive director of the World Economic Forum in 2016 he said
the World Economic Forum in 2016 he said
the World Economic Forum in 2016 he said we stand on the brink of a technological
we stand on the brink of a technological
we stand on the brink of a technological revolution that will fundamentally alter
revolution that will fundamentally alter
revolution that will fundamentally alter the way we live work in relate to one
the way we live work in relate to one
the way we live work in relate to one another and its scale scope and
another and its scale scope and
another and its scale scope and complexity the transformation will be
complexity the transformation will be
complexity the transformation will be unlike anything humankind has
unlike anything humankind has
unlike anything humankind has experienced before so how do we prepare
experienced before so how do we prepare
experienced before so how do we prepare for something towards the scale scope
for something towards the scale scope
for something towards the scale scope and complexity will be unlike anything
and complexity will be unlike anything
and complexity will be unlike anything humankind has experienced before the
humankind has experienced before the
humankind has experienced before the answer lies in a framework developed by
answer lies in a framework developed by
answer lies in a framework developed by IBM called the k’vin framework now once
IBM called the k’vin framework now once
IBM called the k’vin framework now once they’re here in this lower right-hand
they’re here in this lower right-hand
they’re here in this lower right-hand quadrant the simple quadrant this
quadrant the simple quadrant this
quadrant the simple quadrant this categorizes for different kinds of work
categorizes for different kinds of work
categorizes for different kinds of work simple work is one where the
simple work is one where the
simple work is one where the relationship between cause and effect is
relationship between cause and effect is
relationship between cause and effect is clearly known but something that you can
clearly known but something that you can
clearly known but something that you can write directions for so think about like
write directions for so think about like
write directions for so think about like putting together a Lego set or putting
putting together a Lego set or putting
putting together a Lego set or putting together ikea furniture removes the
together ikea furniture removes the
together ikea furniture removes the complicated domain it’s something where
complicated domain it’s something where
complicated domain it’s something where the relationship between cause and
the relationship between cause and
the relationship between cause and effect is not quite so clear it suddenly
effect is not quite so clear it suddenly
effect is not quite so clear it suddenly requires expert knowledge or training
requires expert knowledge or training
requires expert knowledge or training over the course of the 20th century we
over the course of the 20th century we
over the course of the 20th century we shifted from an economy based on simple
shifted from an economy based on simple
shifted from an economy based on simple work to economy based on complicated
work to economy based on complicated
work to economy based on complicated work take farming in his example in 1880
work take farming in his example in 1880
work take farming in his example in 1880 forty-nine percent of the US labor force
forty-nine percent of the US labor force
forty-nine percent of the US labor force work in agriculture by 1980 @ number was
work in agriculture by 1980 @ number was
work in agriculture by 1980 @ number was down to three point four percent this is
down to three point four percent this is
down to three point four percent this is what work looked like for the average
what work looked like for the average
what work looked like for the average American and 1880 this is what work
American and 1880 this is what work
American and 1880 this is what work looked like average American and 1980
looked like average American and 1980
looked like average American and 1980 it’s a little different it’s a little
it’s a little different it’s a little
it’s a little different it’s a little more complicated than they required a
more complicated than they required a
more complicated than they required a different level of training and
different level of training and
different level of training and knowledge from the course between
knowledge from the course between
knowledge from the course between essentially made this transition from
essentially made this transition from
essentially made this transition from simple too complicated work and the
simple too complicated work and the
simple too complicated work and the career that had belonged to one in every
career that had belonged to one in every
career that had belonged to one in every two people you knew now belonged to less
two people you knew now belonged to less
two people you knew now belonged to less in one every twenty even for farmers
in one every twenty even for farmers
in one every twenty even for farmers work shifted from simple too complicated
work shifted from simple too complicated
work shifted from simple too complicated my dad grew up on a farm used to hand
my dad grew up on a farm used to hand
my dad grew up on a farm used to hand shucked corn before going to school to
shucked corn before going to school to
shucked corn before going to school to feed the chickens today feeding chickens
feed the chickens today feeding chickens
feed the chickens today feeding chickens misunderstanding pork centers and load
misunderstanding pork centers and load
misunderstanding pork centers and load cells and tension hooks a little more
cells and tension hooks a little more
cells and tension hooks a little more complicated than just shucking corn yet
complicated than just shucking corn yet
complicated than just shucking corn yet readapted which is not to say it was
readapted which is not to say it was
readapted which is not to say it was easy many people struggled with
easy many people struggled with
easy many people struggled with psychological weight of changing the
psychological weight of changing the
psychological weight of changing the identity in a society that no longer had
identity in a society that no longer had
identity in a society that no longer had room for what they’d always done but
room for what they’d always done but
room for what they’d always done but there was also proving worth it and 1900
there was also proving worth it and 1900
there was also proving worth it and 1900 barely twenty percent of the world
barely twenty percent of the world
barely twenty percent of the world population could read and write by 2000
population could read and write by 2000
population could read and write by 2000 that number was over eighty percent in
that number was over eighty percent in
that number was over eighty percent in the US here just for inflation income
the US here just for inflation income
the US here just for inflation income rose from less than eight thousand
rose from less than eight thousand
rose from less than eight thousand dollars to more than 43,000 dollars the
dollars to more than 43,000 dollars the
dollars to more than 43,000 dollars the greatest rise in a century in human
greatest rise in a century in human
greatest rise in a century in human history this is what the typical house
history this is what the typical house
history this is what the typical house looked like in 1880 this is where the
looked like in 1880 this is where the
looked like in 1880 this is where the typical house looked like in nineteen
typical house looked like in nineteen
typical house looked like in nineteen eighty i can tell you which one other
eighty i can tell you which one other
eighty i can tell you which one other the livin i’m making the transition from
the livin i’m making the transition from
the livin i’m making the transition from simple too complicated work our parents
simple too complicated work our parents
simple too complicated work our parents and grandparents create dramatically
and grandparents create dramatically
and grandparents create dramatically more opportunities and wealth in our
more opportunities and wealth in our
more opportunities and wealth in our lives if we can make the next transition
lives if we can make the next transition
lives if we can make the next transition from complicated too complex we can do
from complicated too complex we can do
from complicated too complex we can do the same for ourselves and our children
the same for ourselves and our children
the same for ourselves and our children but just is moving from simple to
but just is moving from simple to
but just is moving from simple to complicated work required us to reinvent
complicated work required us to reinvent
complicated work required us to reinvent work we’re going to have to do the same
work we’re going to have to do the same
work we’re going to have to do the same complicated work is the realm of expert
complicated work is the realm of expert
complicated work is the realm of expert knowledge and training complex work is
knowledge and training complex work is
knowledge and training complex work is the realm of entrepreneurship it’s been
the realm of entrepreneurship it’s been
the realm of entrepreneurship it’s been barking on a path not yet charter so how
barking on a path not yet charter so how
barking on a path not yet charter so how do you work on a path not your children
do you work on a path not your children
do you work on a path not your children if you can’t write directions for how do
if you can’t write directions for how do
if you can’t write directions for how do you do it the best metaphor i’ve heard
you do it the best metaphor i’ve heard
you do it the best metaphor i’ve heard is given to me by a friend of mine named
is given to me by a friend of mine named
is given to me by a friend of mine named rob who i’m going to talk about war in a
rob who i’m going to talk about war in a
rob who i’m going to talk about war in a minute and it’s stair-stepping what did
minute and it’s stair-stepping what did
minute and it’s stair-stepping what did you say if you look and you investigate
you say if you look and you investigate
you say if you look and you investigate the stories of any world on entrepreneur
the stories of any world on entrepreneur
the stories of any world on entrepreneur they start with simple project
they start with simple project
they start with simple project and gradually a stair-step their way up
and gradually a stair-step their way up
and gradually a stair-step their way up to warn more complex ones now we really
to warn more complex ones now we really
to warn more complex ones now we really don’t hear about these simpler projects
don’t hear about these simpler projects
don’t hear about these simpler projects because by the time they’re in the media
because by the time they’re in the media
because by the time they’re in the media and the press they’re 10 or 15 years in
and the press they’re 10 or 15 years in
and the press they’re 10 or 15 years in to that path so let me give an example
to that path so let me give an example
to that path so let me give an example this is Rob he’s actually the guy who
this is Rob he’s actually the guy who
this is Rob he’s actually the guy who gave me this idea for stair stepping
gave me this idea for stair stepping
gave me this idea for stair stepping with his wife sharing our kids Rob
with his wife sharing our kids Rob
with his wife sharing our kids Rob recently sold his latest company drip in
recently sold his latest company drip in
recently sold his latest company drip in a large deal to a national software
a large deal to a national software
a large deal to a national software company it made a lot of the press and
company it made a lot of the press and
company it made a lot of the press and made some of the tech press a lot of
made some of the tech press a lot of
made some of the tech press a lot of people heard about Rob for the first
people heard about Rob for the first
people heard about Rob for the first time and they thought wow what an
time and they thought wow what an
time and they thought wow what an impressive guy Rob is a bread
impressive guy Rob is a bread
impressive guy Rob is a bread entrepreneur merabh is actually one of
entrepreneur merabh is actually one of
entrepreneur merabh is actually one of the first people that would disagree
the first people that would disagree
the first people that would disagree with you his first project wasn’t
with you his first project wasn’t
with you his first project wasn’t marketing technology automation there’s
marketing technology automation there’s
marketing technology automation there’s actually beach towels he taught himself
actually beach towels he taught himself
actually beach towels he taught himself how to build websites using information
how to build websites using information
how to build websites using information he found online he called him a company
he found online he called him a company
he found online he called him a company that sold beach towels and asked if you
that sold beach towels and asked if you
that sold beach towels and asked if you get a small Commission free speech tell
get a small Commission free speech tell
get a small Commission free speech tell he’s old and he started selling beach
he’s old and he started selling beach
he’s old and he started selling beach towels and in doing so he started to
towels and in doing so he started to
towels and in doing so he started to learn he learned about technology and
learn he learned about technology and
learn he learned about technology and marketing in project management but most
marketing in project management but most
marketing in project management but most importantly he learned about embarking
importantly he learned about embarking
importantly he learned about embarking on a path not yet chartered this wasn’t
on a path not yet chartered this wasn’t
on a path not yet chartered this wasn’t something someone taught him to do it
something someone taught him to do it
something someone taught him to do it was something he went out and figured
was something he went out and figured
was something he went out and figured out himself over the last 10 years rob
out himself over the last 10 years rob
out himself over the last 10 years rob has gradually stair-step his way into
has gradually stair-step his way into
has gradually stair-step his way into bigger my initiation more complex
bigger my initiation more complex
bigger my initiation more complex projects what looks like an overnight
projects what looks like an overnight
projects what looks like an overnight success is actually more than a decade
success is actually more than a decade
success is actually more than a decade in the making and this notion that
in the making and this notion that
in the making and this notion that entrepreneurship is a skill set is not
entrepreneurship is a skill set is not
entrepreneurship is a skill set is not something new it’s actually something we
something new it’s actually something we
something new it’s actually something we forgotten Peter Drucker almost well done
forgotten Peter Drucker almost well done
forgotten Peter Drucker almost well done business professor of the 20th century
business professor of the 20th century
business professor of the 20th century said everyone who can face up to
said everyone who can face up to
said everyone who can face up to decision-making can learn to be an
decision-making can learn to be an
decision-making can learn to be an entrepreneur and behave entrepreneurial
entrepreneur and behave entrepreneurial
entrepreneur and behave entrepreneurial II entrepreneurship than is behavior
II entrepreneurship than is behavior
II entrepreneurship than is behavior rather than personality trait behavior
rather than personality trait behavior
rather than personality trait behavior rather than personality trait so how do
rather than personality trait so how do
rather than personality trait so how do we learn this behavior how do we learn
we learn this behavior how do we learn
we learn this behavior how do we learn to embark on a path not yet chartered
to embark on a path not yet chartered
to embark on a path not yet chartered i’m going to give you two options the
i’m going to give you two options the
i’m going to give you two options the first is to start a side project
first is to start a side project
first is to start a side project a side project is something you can do
a side project is something you can do
a side project is something you can do to start learning entrepreneurship on
to start learning entrepreneurship on
to start learning entrepreneurship on the nights and weekends outside of your
the nights and weekends outside of your
the nights and weekends outside of your main gig I want to give two
main gig I want to give two
main gig I want to give two characteristics I’ve seen over and over
characteristics I’ve seen over and over
characteristics I’ve seen over and over of successful side projects the first is
of successful side projects the first is
of successful side projects the first is that you understand your customers and
that you understand your customers and
that you understand your customers and the second is that you can launch it
the second is that you can launch it
the second is that you can launch it fast so let’s start with this first one
fast so let’s start with this first one
fast so let’s start with this first one understand your customers what does it
understand your customers what does it
understand your customers what does it mean to understand your customers here’s
mean to understand your customers here’s
mean to understand your customers here’s a simple rule of thumb don’t launch a
a simple rule of thumb don’t launch a
a simple rule of thumb don’t launch a product into a market you’re not a part
product into a market you’re not a part
product into a market you’re not a part of yourself this is a strategy called
of yourself this is a strategy called
of yourself this is a strategy called scratching your own itch the logic is
scratching your own itch the logic is
scratching your own itch the logic is pretty simple if you have a problem it’s
pretty simple if you have a problem it’s
pretty simple if you have a problem it’s like they did hundreds or thousands of
like they did hundreds or thousands of
like they did hundreds or thousands of other people have the same problem and
other people have the same problem and
other people have the same problem and just as importantly it’s likely you know
just as importantly it’s likely you know
just as importantly it’s likely you know who those people are there any do any
who those people are there any do any
who those people are there any do any kind of a market analysis or market
kind of a market analysis or market
kind of a market analysis or market research you already know those people
research you already know those people
research you already know those people rob’s first big entrepreneurial success
rob’s first big entrepreneurial success
rob’s first big entrepreneurial success was actually the company called hit tail
was actually the company called hit tail
was actually the company called hit tail which helped people find your site on
which helped people find your site on
which helped people find your site on google and this was a problem he was
google and this was a problem he was
google and this was a problem he was dealing with in his own business how do
dealing with in his own business how do
dealing with in his own business how do I get people looking for these cells to
I get people looking for these cells to
I get people looking for these cells to find my site so we had to make a
find my site so we had to make a
find my site so we had to make a decision about what to do next with the
decision about what to do next with the
decision about what to do next with the product or what to do next in the
product or what to do next in the
product or what to do next in the marketing all I had to ask himself was
marketing all I had to ask himself was
marketing all I had to ask himself was what would I wanted to do what would I
what would I wanted to do what would I
what would I wanted to do what would I want it to say so that’s number one know
want it to say so that’s number one know
want it to say so that’s number one know your customers keep a running list of
your customers keep a running list of
your customers keep a running list of problems and potential solutions and
problems and potential solutions and
problems and potential solutions and then ask the second question which is
then ask the second question which is
then ask the second question which is can I launch it fast one of the biggest
can I launch it fast one of the biggest
can I launch it fast one of the biggest mistakes first-time entrepreneurs make
mistakes first-time entrepreneurs make
mistakes first-time entrepreneurs make is they try and launch a project too big
is they try and launch a project too big
is they try and launch a project too big and too ambitious relative to their
and too ambitious relative to their
and too ambitious relative to their skill level I had a reader that emailed
skill level I had a reader that emailed
skill level I had a reader that emailed me a few months ago they were frustrated
me a few months ago they were frustrated
me a few months ago they were frustrated I getting bad gas mileage in their car
I getting bad gas mileage in their car
I getting bad gas mileage in their car and they thought you know I bet other
and they thought you know I bet other
and they thought you know I bet other people had this problem I said yeah that
people had this problem I said yeah that
people had this problem I said yeah that makes sense and so they proposed a
makes sense and so they proposed a
makes sense and so they proposed a solution which was a aerodynamic
solution which was a aerodynamic
solution which was a aerodynamic all-weather enclosed fuel-efficient
all-weather enclosed fuel-efficient
all-weather enclosed fuel-efficient motor electric hybrid motorcycle now for
motor electric hybrid motorcycle now for
motor electric hybrid motorcycle now for someone had spent decades in this
someone had spent decades in this
someone had spent decades in this industry maybe this is a good idea but
industry maybe this is a good idea but
industry maybe this is a good idea but for a first-time entrepreneur I think
for a first-time entrepreneur I think
for a first-time entrepreneur I think it’s a really poor idea it’s like trying
it’s a really poor idea it’s like trying
it’s a really poor idea it’s like trying to walk into the gym on the first day
to walk into the gym on the first day
to walk into the gym on the first day and pick up 400 pounds the smarter safer
and pick up 400 pounds the smarter safer
and pick up 400 pounds the smarter safer faster way to pick up 40 pounds is to
faster way to pick up 40 pounds is to
faster way to pick up 40 pounds is to start with 40 pounds and come back week
start with 40 pounds and come back week
start with 40 pounds and come back week after week year after year adding a
after week year after year adding a
after week year after year adding a little bit of weight each time as you
little bit of weight each time as you
little bit of weight each time as you get stronger what if instead of a whole
get stronger what if instead of a whole
get stronger what if instead of a whole new vehicle he taught motorcycle safety
new vehicle he taught motorcycle safety
new vehicle he taught motorcycle safety classes where he taught people who drove
classes where he taught people who drove
classes where he taught people who drove cars they can learn to drive a
cars they can learn to drive a
cars they can learn to drive a motorcycle in a safe way then Norris the
motorcycle in a safe way then Norris the
motorcycle in a safe way then Norris the author of a book called the seven-day
author of a book called the seven-day
author of a book called the seven-day startup suggested the for a first time
startup suggested the for a first time
startup suggested the for a first time entrepreneur not to launch a project you
entrepreneur not to launch a project you
entrepreneur not to launch a project you can’t launch in less than seven days for
can’t launch in less than seven days for
can’t launch in less than seven days for under a hundred dollars I think it’s a
under a hundred dollars I think it’s a
under a hundred dollars I think it’s a great rule of thumb what problems do you
great rule of thumb what problems do you
great rule of thumb what problems do you have is you can design a solution to for
have is you can design a solution to for
have is you can design a solution to for less than hundred dollars in under seven
less than hundred dollars in under seven
less than hundred dollars in under seven days so that’s up to number one start a
days so that’s up to number one start a
days so that’s up to number one start a side project option number two get an
side project option number two get an
side project option number two get an apprenticeship if a side project is
apprenticeship if a side project is
apprenticeship if a side project is going to learn entrepreneurship on your
going to learn entrepreneurship on your
going to learn entrepreneurship on your own time and apprenticeship is a way to
own time and apprenticeship is a way to
own time and apprenticeship is a way to make learning entrepreneurship your main
make learning entrepreneurship your main
make learning entrepreneurship your main gig there was a strategy used for
gig there was a strategy used for
gig there was a strategy used for hundreds of years by people like
hundreds of years by people like
hundreds of years by people like Benjamin Franklin to invent or reinvent
Benjamin Franklin to invent or reinvent
Benjamin Franklin to invent or reinvent their careers now many companies when
their careers now many companies when
their careers now many companies when organizations to be kind of support
organizations to be kind of support
organizations to be kind of support ongoing learning and training but few
ongoing learning and training but few
ongoing learning and training but few really do so here’s a good rule of thumb
really do so here’s a good rule of thumb
really do so here’s a good rule of thumb how different is the work you’re doing
how different is the work you’re doing
how different is the work you’re doing today from the work you’re doing 12
today from the work you’re doing 12
today from the work you’re doing 12 months ago that is are you following the
months ago that is are you following the
months ago that is are you following the instructions they’ve laid down we have
instructions they’ve laid down we have
instructions they’ve laid down we have to constantly embark on a path not yet
to constantly embark on a path not yet
to constantly embark on a path not yet chartered a combination of an
chartered a combination of an
chartered a combination of an apprenticeship in a side project was
apprenticeship in a side project was
apprenticeship in a side project was hell I got started as an entrepreneur
hell I got started as an entrepreneur
hell I got started as an entrepreneur but if we got online called the
but if we got online called the
but if we got online called the beginner’s guide to SEO which taught me
beginner’s guide to SEO which taught me
beginner’s guide to SEO which taught me a little about online marketing and I
a little about online marketing and I
a little about online marketing and I remembered a problem it had I going to
remembered a problem it had I going to
remembered a problem it had I going to school for the first time I don’t know
school for the first time I don’t know
school for the first time I don’t know how to buy furniture I never bought
how to buy furniture I never bought
how to buy furniture I never bought furniture before and so I built a
furniture before and so I built a
furniture before and so I built a website which educated people on how
website which educated people on how
website which educated people on how they could buy furniture when they went
they could buy furniture when they went
they could buy furniture when they went to college not a very sexy project but I
to college not a very sexy project but I
to college not a very sexy project but I learned a lot I learned about marketing
learned a lot I learned about marketing
learned a lot I learned about marketing and web sites a lot of the same things
and web sites a lot of the same things
and web sites a lot of the same things raw was learning his beats tell business
raw was learning his beats tell business
raw was learning his beats tell business and there was a marketing agency that
and there was a marketing agency that
and there was a marketing agency that was sufficiently impressed the project
was sufficiently impressed the project
was sufficiently impressed the project that they gave me a job which I treated
that they gave me a job which I treated
that they gave me a job which I treated as an apprenticeship I came in and I was
as an apprenticeship I came in and I was
as an apprenticeship I came in and I was learning technology and marketing but
learning technology and marketing but
learning technology and marketing but most importantly I was having to embark
most importantly I was having to embark
most importantly I was having to embark on a path like a chartered the work I
on a path like a chartered the work I
on a path like a chartered the work I was doing every day was different from
was doing every day was different from
was doing every day was different from the work I was doing the previous day I
the work I was doing the previous day I
the work I was doing the previous day I was costly have to learn and reinvent
was costly have to learn and reinvent
was costly have to learn and reinvent how different is the work you’re doing
how different is the work you’re doing
how different is the work you’re doing today from the work you’re doing 12
today from the work you’re doing 12
today from the work you’re doing 12 months ago now i want to ask the
months ago now i want to ask the
months ago now i want to ask the question i think is probably the back of
question i think is probably the back of
question i think is probably the back of everyone’s mind what if I fail first and
everyone’s mind what if I fail first and
everyone’s mind what if I fail first and you follow the guidelines that laid out
you follow the guidelines that laid out
you follow the guidelines that laid out here failure is going to be really cheap
here failure is going to be really cheap
here failure is going to be really cheap it’s going to be less than a night out
it’s going to be less than a night out
it’s going to be less than a night out of the restaurant for a couple more
of the restaurant for a couple more
of the restaurant for a couple more importantly I want to ask another
importantly I want to ask another
importantly I want to ask another question which is what if you never
question which is what if you never
question which is what if you never start what technology offers us is an
start what technology offers us is an
start what technology offers us is an opportunity to find out who we are but
opportunity to find out who we are but
opportunity to find out who we are but more importantly who we might become you
more importantly who we might become you
more importantly who we might become you each have a unique combination of skills
each have a unique combination of skills
each have a unique combination of skills insights and experiences which combined
insights and experiences which combined
insights and experiences which combined with the technology available today give
with the technology available today give
with the technology available today give you the opportunity to find your own
you the opportunity to find your own
you the opportunity to find your own unique place in the world consider that
unique place in the world consider that
unique place in the world consider that if the guitar had never been invented
if the guitar had never been invented
if the guitar had never been invented the Beatles never would have been never
the Beatles never would have been never
the Beatles never would have been never would have composed if painting had
would have composed if painting had
would have composed if painting had never been invented van Gogh never would
never been invented van Gogh never would
never been invented van Gogh never would have painted if the written language of
have painted if the written language of
have painted if the written language of the English language never been invented
the English language never been invented
the English language never been invented Shakespeare who were written his place
Shakespeare who were written his place
Shakespeare who were written his place we have a tremendous amount of
we have a tremendous amount of
we have a tremendous amount of technology available to us today
technology available to us today
technology available to us today combined with your unique experiences
combined with your unique experiences
combined with your unique experiences insights and beliefs you each have the
insights and beliefs you each have the
insights and beliefs you each have the unique ability to embark on a path not
unique ability to embark on a path not
unique ability to embark on a path not yet chartered i hope you will thank
”
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