how to attract clients in real estate I got a great question from one of my
got a great question from one of my
got a great question from one of my newsletter readers love you guys
newsletter readers love you guys
newsletter readers love you guys Harrison who wrote in to say hi Evan
Harrison who wrote in to say hi Evan
Harrison who wrote in to say hi Evan please how can i track client and real
please how can i track client and real
please how can i track client and real estate marketing kind regards and thanks
estate marketing kind regards and thanks
estate marketing kind regards and thanks here’s the thing ok real estate is one
here’s the thing ok real estate is one
here’s the thing ok real estate is one of the most competitive businesses to
of the most competitive businesses to
of the most competitive businesses to get into if you’re a real estate agent
get into if you’re a real estate agent
get into if you’re a real estate agent it’s so hard to send out because you’re
it’s so hard to send out because you’re
it’s so hard to send out because you’re all selling the exact same product
all selling the exact same product
all selling the exact same product there’s tons of people out there and
there’s tons of people out there and
there’s tons of people out there and you’re all selling the same thing you’re
you’re all selling the same thing you’re
you’re all selling the same thing you’re being crunched down by online resources
being crunched down by online resources
being crunched down by online resources by agents who would just sell on like 1%
by agents who would just sell on like 1%
by agents who would just sell on like 1% commisioner or flat fee so how do you
commisioner or flat fee so how do you
commisioner or flat fee so how do you stand out the way to do it this is
stand out the way to do it this is
stand out the way to do it this is really important the way to do it is to
really important the way to do it is to
really important the way to do it is to make it personal and combine your
make it personal and combine your
make it personal and combine your passions it’s funny all the real estate
passions it’s funny all the real estate
passions it’s funny all the real estate agents that I know nobody does a good
agents that I know nobody does a good
agents that I know nobody does a good job with this real estate agents are so
job with this real estate agents are so
job with this real estate agents are so happy to put their face on business
happy to put their face on business
happy to put their face on business cards and put their face on signs and
cards and put their face on signs and
cards and put their face on signs and put their face all over their website
put their face all over their website
put their face all over their website and yet nobody tells their story who are
and yet nobody tells their story who are
and yet nobody tells their story who are you people need to know who you are what
you people need to know who you are what
you people need to know who you are what you stand for why are you interested in
you stand for why are you interested in
you stand for why are you interested in real estate
real estate
real estate tell me your story making me feel
tell me your story making me feel
tell me your story making me feel something besides just looking at your
something besides just looking at your
something besides just looking at your face why are people gonna refer you why
face why are people gonna refer you why
face why are people gonna refer you why are people gonna work with you because
are people gonna work with you because
are people gonna work with you because they’d like you they know you they trust
they’d like you they know you they trust
they’d like you they know you they trust you people will watch something here’s a
you people will watch something here’s a
you people will watch something here’s a good example I’ll use me people come up
good example I’ll use me people come up
good example I’ll use me people come up to me on the street or they come up to
to me on the street or they come up to
to me on the street or they come up to me at conferences they write to me on
me at conferences they write to me on
me at conferences they write to me on email they feel like they know me they
email they feel like they know me they
email they feel like they know me they ask me about how this thing was that
ask me about how this thing was that
ask me about how this thing was that happened in my life like I don’t even
happened in my life like I don’t even
happened in my life like I don’t even know who this person is but they feel
know who this person is but they feel
know who this person is but they feel like they know me and that’s what the
like they know me and that’s what the
like they know me and that’s what the that’s the relationship you need to
that’s the relationship you need to
that’s the relationship you need to create with people you want people to
create with people you want people to
create with people you want people to feel like they know who you are they
feel like they know who you are they
feel like they know who you are they know your passions they know what gets
know your passions they know what gets
know your passions they know what gets you excited they know why you started in
you excited they know why you started in
you excited they know why you started in the real estate business who talks about
the real estate business who talks about
the real estate business who talks about that nobody that’s how you stand out on
that nobody that’s how you stand out on
that nobody that’s how you stand out on top of that I’d combine the passion
top of that I’d combine the passion
top of that I’d combine the passion because real estate alone isn’t enough
because real estate alone isn’t enough
because real estate alone isn’t enough find something else that you love it
find something else that you love it
find something else that you love it could be from your personal life
could be from your personal life
could be from your personal life something else that you love and combine
something else that you love and combine
something else that you love and combine those passions together that’s where you
those passions together that’s where you
those passions together that’s where you gonna have a lot of success a great
gonna have a lot of success a great
gonna have a lot of success a great example is not in real estate but from a
example is not in real estate but from a
example is not in real estate but from a financial services perspective so a
financial services perspective so a
financial services perspective so a buddy of Mines name is Steve he he’s a
buddy of Mines name is Steve he he’s a
buddy of Mines name is Steve he he’s a financial adviser infantilizes are the
financial adviser infantilizes are the
financial adviser infantilizes are the same as real estate agents same in that
same as real estate agents same in that
same as real estate agents same in that you have tons of competition you’re all
you have tons of competition you’re all
you have tons of competition you’re all selling the same product so how do you
selling the same product so how do you
selling the same product so how do you stand out it’s gonna be through service
stand out it’s gonna be through service
stand out it’s gonna be through service so with him we spoke about it and and he
so with him we spoke about it and and he
so with him we spoke about it and and he loves hockey that’s his other passion he
loves hockey that’s his other passion he
loves hockey that’s his other passion he loves financial planning and he loves
loves financial planning and he loves
loves financial planning and he loves hockey good old Canadian and so how do
hockey good old Canadian and so how do
hockey good old Canadian and so how do you say how to use hockey right like
you say how to use hockey right like
you say how to use hockey right like he’s the kind of guy who will watch the
he’s the kind of guy who will watch the
he’s the kind of guy who will watch the the highlights on TV and watch the same
the highlights on TV and watch the same
the highlights on TV and watch the same goal scored ten times and not get bored
goal scored ten times and not get bored
goal scored ten times and not get bored of it he just loves it it’s part of what
of it he just loves it it’s part of what
of it he just loves it it’s part of what he loves and that’s important and so how
he loves and that’s important and so how
he loves and that’s important and so how do I combine hockey with financial
do I combine hockey with financial
do I combine hockey with financial advisory services and what he did was he
advisory services and what he did was he
advisory services and what he did was he started working with NHL players with
started working with NHL players with
started working with NHL players with hockey players as clients and now he is
hockey players as clients and now he is
hockey players as clients and now he is the guy who a lot of NHL stars go to for
the guy who a lot of NHL stars go to for
the guy who a lot of NHL stars go to for financial advice it’s a dream goal of
financial advice it’s a dream goal of
financial advice it’s a dream goal of every financial advisor to work with the
every financial advisor to work with the
every financial advisor to work with the high net worth clients right it’s a
high net worth clients right it’s a
high net worth clients right it’s a dream of every real estate agent to sell
dream of every real estate agent to sell
dream of every real estate agent to sell the multi-million dollar homes not the
the multi-million dollar homes not the
the multi-million dollar homes not the $300,000 ones and here’s how we did it
$300,000 ones and here’s how we did it
$300,000 ones and here’s how we did it he combined this passion and the hockey
he combined this passion and the hockey
he combined this passion and the hockey players love working with him because
players love working with him because
players love working with him because they love hockey too they have a common
they love hockey too they have a common
they love hockey too they have a common interest so you have to find out who it
interest so you have to find out who it
interest so you have to find out who it is who’s in your target market who loves
is who’s in your target market who loves
is who’s in your target market who loves what you do who understands your story
what you do who understands your story
what you do who understands your story and says this guy I love this guy
and says this guy I love this guy
and says this guy I love this guy I believe in the same thing he does so
I believe in the same thing he does so
I believe in the same thing he does so find another cause that’s close to your
find another cause that’s close to your
find another cause that’s close to your heart and this isn’t a marketing thing
heart and this isn’t a marketing thing
heart and this isn’t a marketing thing it’s not just I’m gonna I’m gonna join
it’s not just I’m gonna I’m gonna join
it’s not just I’m gonna I’m gonna join this church group or I’m gonna join this
this church group or I’m gonna join this
this church group or I’m gonna join this this charity because it’s gonna help my
this charity because it’s gonna help my
this charity because it’s gonna help my business Steve didn’t go off watching
business Steve didn’t go off watching
business Steve didn’t go off watching all those hockey clips because it’s
all those hockey clips because it’s
all those hockey clips because it’s gonna help his
gonna help his
gonna help his he did because that’s what he loved that
he did because that’s what he loved that
he did because that’s what he loved that was a deep passion of his so you have to
was a deep passion of his so you have to
was a deep passion of his so you have to find out what that is for you
find out what that is for you
find out what that is for you what’s another passion of yours and how
what’s another passion of yours and how
what’s another passion of yours and how can you bring it into real estate and
can you bring it into real estate and
can you bring it into real estate and start attracting other clients who need
start attracting other clients who need
start attracting other clients who need to buy a home which is gonna be
to buy a home which is gonna be
to buy a home which is gonna be everybody at some point but they also
everybody at some point but they also
everybody at some point but they also have that other shared passion of yours
have that other shared passion of yours
have that other shared passion of yours what is it when you do that when you
what is it when you do that when you
what is it when you do that when you combine your passions and you tell your
combine your passions and you tell your
combine your passions and you tell your story in the way that makes me feel
story in the way that makes me feel
story in the way that makes me feel something towards you and I feel like
something towards you and I feel like
something towards you and I feel like you’re a genuine person who I can relate
you’re a genuine person who I can relate
you’re a genuine person who I can relate to then they’re gonna hire you and
to then they’re gonna hire you and
to then they’re gonna hire you and they’re going to talk about you I’m
they’re going to talk about you I’m
they’re going to talk about you I’m gonna spread the word about you and your
gonna spread the word about you and your
gonna spread the word about you and your business will explode that’s how you
business will explode that’s how you
business will explode that’s how you attract clients like crazy in the real
attract clients like crazy in the real
attract clients like crazy in the real estate business believe those you
estate business believe those you
estate business believe those you watching like the video give it a thumbs
watching like the video give it a thumbs
watching like the video give it a thumbs up below and let me know what you think
up below and let me know what you think
up below and let me know what you think leave a comment below the comments
leave a comment below the comments
leave a comment below the comments always make my day I love starting my
always make my day I love starting my
always make my day I love starting my day eating my lentils and reading your
day eating my lentils and reading your
day eating my lentils and reading your comments you have a question for me
comments you have a question for me
comments you have a question for me leave it below and you can click on my
leave it below and you can click on my
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