how to present your idea to big companies I got a great question from
companies I got a great question from
companies I got a great question from one of my youtube viewers love you guys
one of my youtube viewers love you guys
one of my youtube viewers love you guys Bruce who wrote in to say he’s an
Bruce who wrote in to say he’s an
Bruce who wrote in to say he’s an inventor he’s got a product he wants to
inventor he’s got a product he wants to
inventor he’s got a product he wants to get it out there and he wants to partner
get it out there and he wants to partner
get it out there and he wants to partner up with this big companies in his
up with this big companies in his
up with this big companies in his industry and he wants my advice and how
industry and he wants my advice and how
industry and he wants my advice and how to connect with them the right deal with
to connect with them the right deal with
to connect with them the right deal with the right big company can make or break
the right big company can make or break
the right big company can make or break a business right and so it’s a it’s a
a business right and so it’s a it’s a
a business right and so it’s a it’s a great idea to be able to reach out to
great idea to be able to reach out to
great idea to be able to reach out to these guys but how you do it is
these guys but how you do it is
these guys but how you do it is important and a lot of people go about
important and a lot of people go about
important and a lot of people go about it the wrong way and end up not getting
it the wrong way and end up not getting
it the wrong way and end up not getting the deal that they want so I’m going to
the deal that they want so I’m going to
the deal that they want so I’m going to give you three different ways to do it
give you three different ways to do it
give you three different ways to do it in order of my preference from least
in order of my preference from least
in order of my preference from least preferable to the most profitable the
preferable to the most profitable the
preferable to the most profitable the first one is so number one reach out and
first one is so number one reach out and
first one is so number one reach out and this is where you are contacting the
this is where you are contacting the
this is where you are contacting the company directly you can find out who
company directly you can find out who
company directly you can find out who the manager is in charge of the division
the manager is in charge of the division
the manager is in charge of the division that’s similar to what you’re trying to
that’s similar to what you’re trying to
that’s similar to what you’re trying to do and reach out to them or they may
do and reach out to them or they may
do and reach out to them or they may have casting calls where they’re looking
have casting calls where they’re looking
have casting calls where they’re looking for inventors to come in and pitch their
for inventors to come in and pitch their
for inventors to come in and pitch their products of them I remember this is how
products of them I remember this is how
products of them I remember this is how I got in the salsa company I’ve invested
I got in the salsa company I’ve invested
I got in the salsa company I’ve invested and we made a DVD and we went on the
and we made a DVD and we went on the
and we made a DVD and we went on the Shopping Channel they had an open call
Shopping Channel they had an open call
Shopping Channel they had an open call this anybody wants to pitch to us come
this anybody wants to pitch to us come
this anybody wants to pitch to us come in and one of our buyers will talk to
in and one of our buyers will talk to
in and one of our buyers will talk to you and so we pitched to them and we got
you and so we pitched to them and we got
you and so we pitched to them and we got on the shopping channel that way so
on the shopping channel that way so
on the shopping channel that way so sometimes there are these open calls or
sometimes there are these open calls or
sometimes there are these open calls or you can just reach out to them reach out
you can just reach out to them reach out
you can just reach out to them reach out to the person want to reach email phone
to the person want to reach email phone
to the person want to reach email phone number and reach out the problem that I
number and reach out the problem that I
number and reach out the problem that I have here the reason why I have a
have here the reason why I have a
have here the reason why I have a problem with this and this is what most
problem with this and this is what most
problem with this and this is what most people will do is because it gives you
people will do is because it gives you
people will do is because it gives you no leverage right you’re going to them
no leverage right you’re going to them
no leverage right you’re going to them to say hey here’s this great thing I
to say hey here’s this great thing I
to say hey here’s this great thing I have check it out they have the power
have check it out they have the power
have check it out they have the power and and that it bothers me it’s hard
and and that it bothers me it’s hard
and and that it bothers me it’s hard because there’s no incentive motivation
because there’s no incentive motivation
because there’s no incentive motivation reason for them to want to give you a
reason for them to want to give you a
reason for them to want to give you a deal I give you a good deal because
deal I give you a good deal because
deal I give you a good deal because you’re going to them so here are two
you’re going to them so here are two
you’re going to them so here are two other ways around it that can still work
other ways around it that can still work
other ways around it that can still work but here are my two more preferred
but here are my two more preferred
but here are my two more preferred preferred ways number two is partner up
preferred ways number two is partner up
preferred ways number two is partner up and this is where you find someone who
and this is where you find someone who
and this is where you find someone who already has a connection into that
already has a connection into that
already has a connection into that business and you find a way to work
business and you find a way to work
business and you find a way to work together maybe they represent you maybe
together maybe they represent you maybe
together maybe they represent you maybe they introduce you but basically you
they introduce you but basically you
they introduce you but basically you have somebody who’s already done
have somebody who’s already done
have somebody who’s already done business with them who they trust who
business with them who they trust who
business with them who they trust who they like who they know and they say
they like who they know and they say
they like who they know and they say this is a
this is a
this is a a company who you have to check out and
a company who you have to check out and
a company who you have to check out and so now it’s not you on your hands and
so now it’s not you on your hands and
so now it’s not you on your hands and knees begging please save me I’m this
knees begging please save me I’m this
knees begging please save me I’m this inventor please save me but there’s
inventor please save me but there’s
inventor please save me but there’s someone who they respect and look up to
someone who they respect and look up to
someone who they respect and look up to and trust saying hey this guy Bruce he
and trust saying hey this guy Bruce he
and trust saying hey this guy Bruce he knows what he’s doing you should connect
knows what he’s doing you should connect
knows what he’s doing you should connect with him that’s so much more powerful
with him that’s so much more powerful
with him that’s so much more powerful put you more in the driving seat here’s
put you more in the driving seat here’s
put you more in the driving seat here’s an example I’m working on the book deal
an example I’m working on the book deal
an example I’m working on the book deal and I have an agent and my agents out
and I have an agent and my agents out
and I have an agent and my agents out there pitching to publishers they have
there pitching to publishers they have
there pitching to publishers they have done a lot of work with my agent they
done a lot of work with my agent they
done a lot of work with my agent they respect her they like her they trust her
respect her they like her they trust her
respect her they like her they trust her when she says this is a good deal they
when she says this is a good deal they
when she says this is a good deal they want to listen to her and so that puts
want to listen to her and so that puts
want to listen to her and so that puts me in such a better position because now
me in such a better position because now
me in such a better position because now I’m not going to the publisher and say
I’m not going to the publisher and say
I’m not going to the publisher and say hey please mr. publisher do you want to
hey please mr. publisher do you want to
hey please mr. publisher do you want to do a deal with me so find someone who’s
do a deal with me so find someone who’s
do a deal with me so find someone who’s already connected to that big company
already connected to that big company
already connected to that big company and have them recommend you and make
and have them recommend you and make
and have them recommend you and make that introduction the third one is build
that introduction the third one is build
that introduction the third one is build momentum and create a movement this is
momentum and create a movement this is
momentum and create a movement this is my favorite way to do it I don’t even go
my favorite way to do it I don’t even go
my favorite way to do it I don’t even go out anymore to talk to companies I have
out anymore to talk to companies I have
out anymore to talk to companies I have them come to me and I’ve done deals with
them come to me and I’ve done deals with
them come to me and I’ve done deals with some of the biggest companies in the
some of the biggest companies in the
some of the biggest companies in the world Microsoft Dell Google banks tons
world Microsoft Dell Google banks tons
world Microsoft Dell Google banks tons of companies have just found me because
of companies have just found me because
of companies have just found me because they’re looking to partner up with and
they’re looking to partner up with and
they’re looking to partner up with and buy from people who are working with
buy from people who are working with
buy from people who are working with entrepreneurs and if you’re doing that
entrepreneurs and if you’re doing that
entrepreneurs and if you’re doing that then you’re going to come to me because
then you’re going to come to me because
then you’re going to come to me because you see all the stuff that I put out
you see all the stuff that I put out
you see all the stuff that I put out there so put out some similar stuff
there so put out some similar stuff
there so put out some similar stuff build momentum for your business if you
build momentum for your business if you
build momentum for your business if you look at companies that get acquired okay
look at companies that get acquired okay
look at companies that get acquired okay that’s a long-term goal for you if you
that’s a long-term goal for you if you
that’s a long-term goal for you if you want to build a business or just sell
want to build a business or just sell
want to build a business or just sell your idea but if you want to sell your
your idea but if you want to sell your
your idea but if you want to sell your business look at how companies get
business look at how companies get
business look at how companies get acquired it’s rarely the company going
acquired it’s rarely the company going
acquired it’s rarely the company going to the bigger company saying hey will
to the bigger company saying hey will
to the bigger company saying hey will you please buy us we’re desperate we
you please buy us we’re desperate we
you please buy us we’re desperate we don’t know where to go
don’t know where to go
don’t know where to go we suck please buy us and save us right
we suck please buy us and save us right
we suck please buy us and save us right it’s not that kind of pitch it’s usually
it’s not that kind of pitch it’s usually
it’s not that kind of pitch it’s usually the big company seeing all the noise
the big company seeing all the noise
the big company seeing all the noise that this little company has made and
that this little company has made and
that this little company has made and saying we need to get this company we
saying we need to get this company we
saying we need to get this company we need some of that here and they reach
need some of that here and they reach
need some of that here and they reach out this is a scariest one because you
out this is a scariest one because you
out this is a scariest one because you don’t know who’s watching you and you
don’t know who’s watching you and you
don’t know who’s watching you and you don’t know what kind of momentum that
don’t know what kind of momentum that
don’t know what kind of momentum that you’re actually building you may see a
you’re actually building you may see a
you’re actually building you may see a little bit of results from customers and
little bit of results from customers and
little bit of results from customers and social media but you don’t know that big
social media but you don’t know that big
social media but you don’t know that big company is watching you or not and you
company is watching you or not and you
company is watching you or not and you have to
have to
have to going trusting and believing that it’s
going trusting and believing that it’s
going trusting and believing that it’s going to work out even though you have
going to work out even though you have
going to work out even though you have no idea what the end result is going to
no idea what the end result is going to
no idea what the end result is going to be okay and that company that buys you
be okay and that company that buys you
be okay and that company that buys you that company that you’re in the
that company that you’re in the
that company that you’re in the apartment what may not be the one
apartment what may not be the one
apartment what may not be the one company that you had in mind this is
company that you had in mind this is
company that you had in mind this is this is a huge problem that I had in my
this is a huge problem that I had in my
this is a huge problem that I had in my business okay my first business one of
business okay my first business one of
business okay my first business one of the biggest mistakes that I made okay
the biggest mistakes that I made okay
the biggest mistakes that I made okay here this is it this is the goal we
here this is it this is the goal we
here this is it this is the goal we wanted to partner up with a big company
wanted to partner up with a big company
wanted to partner up with a big company we saw as being acquired by a big
we saw as being acquired by a big
we saw as being acquired by a big company and we picked a company this is
company and we picked a company this is
company and we picked a company this is a company that is going to buy us and we
a company that is going to buy us and we
a company that is going to buy us and we worked for a whole summer on preparing a
worked for a whole summer on preparing a
worked for a whole summer on preparing a presentation and how we’re going to
presentation and how we’re going to
presentation and how we’re going to pitch to them and we finally got in in a
pitch to them and we finally got in in a
pitch to them and we finally got in in a room with them and they were interested
room with them and they were interested
room with them and they were interested but because again I think us we went to
but because again I think us we went to
but because again I think us we went to them we had no leverage they really
them we had no leverage they really
them we had no leverage they really weren’t too interested and ended up
weren’t too interested and ended up
weren’t too interested and ended up being another company one of their
being another company one of their
being another company one of their competitors that called us and said we
competitors that called us and said we
competitors that called us and said we want to get into your space we’re
want to get into your space we’re
want to get into your space we’re interesting and maybe buying your
interesting and maybe buying your
interesting and maybe buying your business or somebody else and we had to
business or somebody else and we had to
business or somebody else and we had to do a 180 I start working on that deal
do a 180 I start working on that deal
do a 180 I start working on that deal instead of the one that we spend all
instead of the one that we spend all
instead of the one that we spend all this time working on we didn’t expect
this time working on we didn’t expect
this time working on we didn’t expect this deal to come out and they ended up
this deal to come out and they ended up
this deal to come out and they ended up buying our competitor we were in the
buying our competitor we were in the
buying our competitor we were in the final two but they bought our competitor
final two but they bought our competitor
final two but they bought our competitor for almost a hundred million dollars
for almost a hundred million dollars
for almost a hundred million dollars that was the deal I missed because I was
that was the deal I missed because I was
that was the deal I missed because I was so focused on this one big company that
so focused on this one big company that
so focused on this one big company that I didn’t go off and think of other
I didn’t go off and think of other
I didn’t go off and think of other opportunities and pay attention to the
opportunities and pay attention to the
opportunities and pay attention to the momentum of building and that maybe
momentum of building and that maybe
momentum of building and that maybe there are other people who are
there are other people who are
there are other people who are interested in this so you’re going to
interested in this so you’re going to
interested in this so you’re going to have if you create a lot of you create a
have if you create a lot of you create a
have if you create a lot of you create a storm
storm
storm you create a movement you can start
you create a movement you can start
you create a movement you can start creating momentum you’re going to have a
creating momentum you’re going to have a
creating momentum you’re going to have a lot of people interested in what you’re
lot of people interested in what you’re
lot of people interested in what you’re doing for a lot of different reasons and
doing for a lot of different reasons and
doing for a lot of different reasons and the deal that you think you’re going to
the deal that you think you’re going to
the deal that you think you’re going to get is never the deal that you actually
get is never the deal that you actually
get is never the deal that you actually get but it could be way better so those
get but it could be way better so those
get but it could be way better so those are my three ways to reach out to big
are my three ways to reach out to big
are my three ways to reach out to big companies and get your company off the
companies and get your company off the
companies and get your company off the ground it’s great that you’re asking it
ground it’s great that you’re asking it
ground it’s great that you’re asking it and start taking action don’t get so
and start taking action don’t get so
and start taking action don’t get so confused at all the options you don’t do
confused at all the options you don’t do
confused at all the options you don’t do anything that’s the worst option of all
anything that’s the worst option of all
anything that’s the worst option of all start moving forward and believe for
start moving forward and believe for
start moving forward and believe for those of you watching like the video
those of you watching like the video
those of you watching like the video please give it a thumbs up below let me
please give it a thumbs up below let me
please give it a thumbs up below let me know what you think leave a comment
know what you think leave a comment
know what you think leave a comment underneath subscribe to the channel
underneath subscribe to the channel
underneath subscribe to the channel and I will see you guys soon
”
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