hi so I’m here to talk about the future of news and the future of anything
of news and the future of anything
of news and the future of anything sounds a maybe a little bit big
sounds a maybe a little bit big
sounds a maybe a little bit big sometimes a little bit scary but it’s
sometimes a little bit scary but it’s
sometimes a little bit scary but it’s also quite exciting um and I really want
also quite exciting um and I really want
also quite exciting um and I really want to talk about embracing changes and
to talk about embracing changes and
to talk about embracing changes and being fearless um I work in news I’ve
being fearless um I work in news I’ve
being fearless um I work in news I’ve had an interesting news from a very very
had an interesting news from a very very
had an interesting news from a very very young age and I remember in 1990 in the
young age and I remember in 1990 in the
young age and I remember in 1990 in the summer of 1990 being mesmerised by the
summer of 1990 being mesmerised by the
summer of 1990 being mesmerised by the World Cup like the rest of the country I
World Cup like the rest of the country I
World Cup like the rest of the country I was glued to the TV watching as our
was glued to the TV watching as our
was glued to the TV watching as our football team debuted in their first
football team debuted in their first
football team debuted in their first ever World Cup in initially it was a
ever World Cup in initially it was a
ever World Cup in initially it was a pretty big deal and my brother tells the
pretty big deal and my brother tells the
pretty big deal and my brother tells the story which he now classifies as my
story which he now classifies as my
story which he now classifies as my first reporting assignment I sat and
first reporting assignment I sat and
first reporting assignment I sat and watched these matches with a pencil and
watched these matches with a pencil and
watched these matches with a pencil and a copy book and took notes and after the
a copy book and took notes and after the
a copy book and took notes and after the matches were over I would go upstairs
matches were over I would go upstairs
matches were over I would go upstairs compile my notes and come back down to
compile my notes and come back down to
compile my notes and come back down to my amuse but indulgent family and as an
my amuse but indulgent family and as an
my amuse but indulgent family and as an eight-year-old I would give them a
eight-year-old I would give them a
eight-year-old I would give them a television stand-up report I know they
television stand-up report I know they
television stand-up report I know they really liked us so I’m not surprised I
really liked us so I’m not surprised I
really liked us so I’m not surprised I love stories from a young age we come
love stories from a young age we come
love stories from a young age we come from a nation of storytellers we love
from a nation of storytellers we love
from a nation of storytellers we love news and stories from Shanna keys to gay
news and stories from Shanna keys to gay
news and stories from Shanna keys to gay burn we just love talking sharing news
burn we just love talking sharing news
burn we just love talking sharing news and that’s backed up by fact Ireland is
and that’s backed up by fact Ireland is
and that’s backed up by fact Ireland is some of the biggest news consumers
some of the biggest news consumers
some of the biggest news consumers internationally Reuters came out last
internationally Reuters came out last
internationally Reuters came out last year with a report and named Ireland as
year with a report and named Ireland as
year with a report and named Ireland as one of the most digitally engaged to do
one of the most digitally engaged to do
one of the most digitally engaged to do consumers of english-speaking nations we
consumers of english-speaking nations we
consumers of english-speaking nations we consume more news on radio in Ireland
consume more news on radio in Ireland
consume more news on radio in Ireland than most of our other EU counterparts
than most of our other EU counterparts
than most of our other EU counterparts 23% of Irish people classify themselves
23% of Irish people classify themselves
23% of Irish people classify themselves as news lovers
as news lovers
as news lovers that’s over index enduring
that’s over index enduring
that’s over index enduring internationally and we love getting
internationally and we love getting
internationally and we love getting international news from from mobile
international news from from mobile
international news from from mobile providers I have a news habit of many
providers I have a news habit of many
providers I have a news habit of many people of my generation in the 90s I
people of my generation in the 90s I
people of my generation in the 90s I advanced from the pencil and copy book
advanced from the pencil and copy book
advanced from the pencil and copy book to listening to the local radio in the
to listening to the local radio in the
to listening to the local radio in the morning as I got ready for school my
morning as I got ready for school my
morning as I got ready for school my parents bought the Irish Examiner or
parents bought the Irish Examiner or
parents bought the Irish Examiner or at the time the quark examiner and every
at the time the quark examiner and every
at the time the quark examiner and every evening
evening
evening this lovely lady lady and oil would tell
this lovely lady lady and oil would tell
this lovely lady lady and oil would tell me what was happening here in Ireland
me what was happening here in Ireland
me what was happening here in Ireland and around the world maybe mine was a
and around the world maybe mine was a
and around the world maybe mine was a little bit of an overt to find new
little bit of an overt to find new
little bit of an overt to find new service but it led me to a career in
service but it led me to a career in
service but it led me to a career in news I’ve worked here in Dublin with or
news I’ve worked here in Dublin with or
news I’ve worked here in Dublin with or GE and Newstalk in London with the BBC
GE and Newstalk in London with the BBC
GE and Newstalk in London with the BBC and I now work at CNN running social
and I now work at CNN running social
and I now work at CNN running social media in the bureaus all over the world
media in the bureaus all over the world
media in the bureaus all over the world think about this my job didn’t exist
think about this my job didn’t exist
think about this my job didn’t exist when I did my masters here in DCU I did
when I did my masters here in DCU I did
when I did my masters here in DCU I did a master’s of journalism and there were
a master’s of journalism and there were
a master’s of journalism and there were no jobs head of social media when I did
no jobs head of social media when I did
no jobs head of social media when I did that I might age myself a little bit but
that I might age myself a little bit but
that I might age myself a little bit but my first mobile phone and it was a Nakia
my first mobile phone and it was a Nakia
my first mobile phone and it was a Nakia phone I got that when I went in to do my
phone I got that when I went in to do my
phone I got that when I went in to do my undergraduate at University College Cork
undergraduate at University College Cork
undergraduate at University College Cork and that was the same time I used emails
and that was the same time I used emails
and that was the same time I used emails for the first time but throughout my
for the first time but throughout my
for the first time but throughout my career in journalism I’ve had to embrace
career in journalism I’ve had to embrace
career in journalism I’ve had to embrace changing technologies embrace them love
changing technologies embrace them love
changing technologies embrace them love them and not fear them I went on an
them and not fear them I went on an
them and not fear them I went on an assignment for the Australian
assignment for the Australian
assignment for the Australian Broadcasting Corporation to Papua New
Broadcasting Corporation to Papua New
Broadcasting Corporation to Papua New Guinea in 2009 and at the time radio was
Guinea in 2009 and at the time radio was
Guinea in 2009 and at the time radio was the king of all media in PNG radio was
the king of all media in PNG radio was
the king of all media in PNG radio was king and it was the place that most
king and it was the place that most
king and it was the place that most people got their news for a variety of
people got their news for a variety of
people got their news for a variety of reasons most people in this specific
reasons most people in this specific
reasons most people in this specific Island didn’t own a TV
Island didn’t own a TV
Island didn’t own a TV low literacy level meant no low literacy
low literacy level meant no low literacy
low literacy level meant no low literacy levels meant that a lot of people didn’t
levels meant that a lot of people didn’t
levels meant that a lot of people didn’t buy newspapers and radio was the king of
buy newspapers and radio was the king of
buy newspapers and radio was the king of all media there but change was about to
all media there but change was about to
all media there but change was about to come because not only did an Irish
come because not only did an Irish
come because not only did an Irish redhead arrived in 2009 but cheap
redhead arrived in 2009 but cheap
redhead arrived in 2009 but cheap feature phones also arrived and they
feature phones also arrived and they
feature phones also arrived and they flooded the market this is what a group
flooded the market this is what a group
flooded the market this is what a group of editors and journalists in the
of editors and journalists in the
of editors and journalists in the Highlands of Papua New Guinean in a
Highlands of Papua New Guinean in a
Highlands of Papua New Guinean in a place called anger and I remember
place called anger and I remember
place called anger and I remember working with them on some radio
working with them on some radio
working with them on some radio documentaries and their editorial output
documentaries and their editorial output
documentaries and their editorial output and watching one day as two young girls
and watching one day as two young girls
and watching one day as two young girls in this Highland town in PNG came with a
in this Highland town in PNG came with a
in this Highland town in PNG came with a letter and put it in a box outside the
letter and put it in a box outside the
letter and put it in a box outside the station manager’s office I asked the
station manager’s office I asked the
station manager’s office I asked the journalists what they were doing and
journalists what they were doing and
journalists what they were doing and they explained that this is what the
they explained that this is what the
they explained that this is what the community did they would write requests
community did they would write requests
community did they would write requests or they would have comments and they
or they would have comments and they
or they would have comments and they would put it in paper form and leave it
would put it in paper form and leave it
would put it in paper form and leave it at the radio station for it to be read
at the radio station for it to be read
at the radio station for it to be read out loud that nice so immediately I went
out loud that nice so immediately I went
out loud that nice so immediately I went down to the local market and I bought a
down to the local market and I bought a
down to the local market and I bought a SIM card it was about twenty kina which
SIM card it was about twenty kina which
SIM card it was about twenty kina which is the equivalent of a couple of euro
is the equivalent of a couple of euro
is the equivalent of a couple of euro and I took it back to the radio station
and I took it back to the radio station
and I took it back to the radio station I asked every broadcaster that was on
I asked every broadcaster that was on
I asked every broadcaster that was on air that day to put this SIM card in
air that day to put this SIM card in
air that day to put this SIM card in their mobile phone and read out a number
their mobile phone and read out a number
their mobile phone and read out a number that first day they got hundreds of text
that first day they got hundreds of text
that first day they got hundreds of text messages from their community and it
messages from their community and it
messages from their community and it changed how they talked and communicated
changed how they talked and communicated
changed how they talked and communicated with their audience
with their audience
with their audience it was the technology that they could
it was the technology that they could
it was the technology that they could have potentially feared what they didn’t
have potentially feared what they didn’t
have potentially feared what they didn’t they embraced it and they thrived I
they embraced it and they thrived I
they embraced it and they thrived I spent a lot of time in Burma in Myanmar
spent a lot of time in Burma in Myanmar
spent a lot of time in Burma in Myanmar between 2012 and 2014 and it was a
between 2012 and 2014 and it was a
between 2012 and 2014 and it was a fascinating front-row seat to a whole
fascinating front-row seat to a whole
fascinating front-row seat to a whole country embracing change and new
country embracing change and new
country embracing change and new technologies when I went in 2012 I
technologies when I went in 2012 I
technologies when I went in 2012 I worked with a group of a hundred young
worked with a group of a hundred young
worked with a group of a hundred young journalist for the BBC and I remember
journalist for the BBC and I remember
journalist for the BBC and I remember sitting the first time I sat down with
sitting the first time I sat down with
sitting the first time I sat down with this big group of journalists I asked
this big group of journalists I asked
this big group of journalists I asked them did anybody have the mobile phone
them did anybody have the mobile phone
them did anybody have the mobile phone bear in mind I want to paint you a
bear in mind I want to paint you a
bear in mind I want to paint you a picture of what Burma was like in 2012
picture of what Burma was like in 2012
picture of what Burma was like in 2012 then the country was under a cloak of
then the country was under a cloak of
then the country was under a cloak of censorship if they only had weekly
censorship if they only had weekly
censorship if they only had weekly newspapers that had to be sent to the
newspapers that had to be sent to the
newspapers that had to be sent to the censorship board ahead of publication to
censorship board ahead of publication to
censorship board ahead of publication to be approved there were no ATMs when I
be approved there were no ATMs when I
be approved there were no ATMs when I arrived there in 2012 and mobile phones
arrived there in 2012 and mobile phones
arrived there in 2012 and mobile phones were rare very rare I asked this group
were rare very rare I asked this group
were rare very rare I asked this group of journalists did anybody have a mobile
of journalists did anybody have a mobile
of journalists did anybody have a mobile phone and one hand shut up and this was
phone and one hand shut up and this was
phone and one hand shut up and this was put on the table nice try wasn’t a
put on the table nice try wasn’t a
put on the table nice try wasn’t a mobile phone for Tura you tried to rest
mobile phone for Tura you tried to rest
mobile phone for Tura you tried to rest when I went back 18 months later early
when I went back 18 months later early
when I went back 18 months later early 2014 it was a dramatically different
2014 it was a dramatically different
2014 it was a dramatically different country sanctions had been lifted
country sanctions had been lifted
country sanctions had been lifted tourism was booming and the censorship
tourism was booming and the censorship
tourism was booming and the censorship board had been abolished I went back to
board had been abolished I went back to
board had been abolished I went back to work with daily uncensored newspapers on
work with daily uncensored newspapers on
work with daily uncensored newspapers on their social and their digital strategy
their social and their digital strategy
their social and their digital strategy and landing in Yangon I saw instantly
and landing in Yangon I saw instantly
and landing in Yangon I saw instantly that it was a different place everybody
that it was a different place everybody
that it was a different place everybody I met had a mobile phone and the first
I met had a mobile phone and the first
I met had a mobile phone and the first thing they wanted to do when they met me
thing they wanted to do when they met me
thing they wanted to do when they met me was join me on Facebook take this
was join me on Facebook take this
was join me on Facebook take this gentleman this is a monk from a Buddhist
gentleman this is a monk from a Buddhist
gentleman this is a monk from a Buddhist monk from the north of the country
monk from the north of the country
monk from the north of the country I met him on his first day in Yangon
I met him on his first day in Yangon
I met him on his first day in Yangon ever in his whole life he come from a
ever in his whole life he come from a
ever in his whole life he come from a very remote part of Burma and the first
very remote part of Burma and the first
very remote part of Burma and the first day he got to Yangon before he stepped
day he got to Yangon before he stepped
day he got to Yangon before he stepped foot in what you can see in the
foot in what you can see in the
foot in what you can see in the background there is the most famous
background there is the most famous
background there is the most famous Buddha site in the world the Shwedagon
Buddha site in the world the Shwedagon
Buddha site in the world the Shwedagon pagoda the first thing he did was go to
pagoda the first thing he did was go to
pagoda the first thing he did was go to the market and buy those two mobile
the market and buy those two mobile
the market and buy those two mobile phones that he’s clutching on to for
phones that he’s clutching on to for
phones that he’s clutching on to for dear life it was fascinating to see a
dear life it was fascinating to see a
dear life it was fascinating to see a country completely embrace change and
country completely embrace change and
country completely embrace change and new technologies in every chapter of my
new technologies in every chapter of my
new technologies in every chapter of my life in every part of my career I’ve
life in every part of my career I’ve
life in every part of my career I’ve been fascinated at embracing the change
been fascinated at embracing the change
been fascinated at embracing the change of technology and in particular how that
of technology and in particular how that
of technology and in particular how that relates to news consumption and news
relates to news consumption and news
relates to news consumption and news habits which brings me to my job today
habits which brings me to my job today
habits which brings me to my job today I’m the senior director of social news
I’m the senior director of social news
I’m the senior director of social news at CNN and that means running all the
at CNN and that means running all the
at CNN and that means running all the social media teams around the world our
social media teams around the world our
social media teams around the world our mission statement the mission statement
mission statement the mission statement
mission statement the mission statement of social at CNN is creating a CNN news
of social at CNN is creating a CNN news
of social at CNN is creating a CNN news habit for every generation on every
habit for every generation on every
habit for every generation on every platform we’re invested in going to
platform we’re invested in going to
platform we’re invested in going to where audiences are reaching them with
where audiences are reaching them with
where audiences are reaching them with some of the best storytelling in the
some of the best storytelling in the
some of the best storytelling in the world and we know to be relevant we need
world and we know to be relevant we need
world and we know to be relevant we need to go where they are here’s just a
to go where they are here’s just a
to go where they are here’s just a little look of some of the places that
little look of some of the places that
little look of some of the places that we’re publishing we are telling
we’re publishing we are telling
we’re publishing we are telling different types of storytelling across
different types of storytelling across
different types of storytelling across all of these mediums messaging social
all of these mediums messaging social
all of these mediums messaging social media emerging of platform over-the-top
media emerging of platform over-the-top
media emerging of platform over-the-top broadcast because that’s where audiences
broadcast because that’s where audiences
broadcast because that’s where audiences are and news habits are evolving faster
are and news habits are evolving faster
are and news habits are evolving faster than we ever ever imagined because of
than we ever ever imagined because of
than we ever ever imagined because of things like mobile phones we launched
things like mobile phones we launched
things like mobile phones we launched our messaging apps we launched on three
our messaging apps we launched on three
our messaging apps we launched on three messaging apps in the last six months
messaging apps in the last six months
messaging apps in the last six months kik Facebook Messenger and line which is
kik Facebook Messenger and line which is
kik Facebook Messenger and line which is a big global messaging app why because
a big global messaging app why because
a big global messaging app why because we’ve noticed again news habits evolving
we’ve noticed again news habits evolving
we’ve noticed again news habits evolving people are moving away from mass social
people are moving away from mass social
people are moving away from mass social sharing to peer-to-peer small group
sharing to peer-to-peer small group
sharing to peer-to-peer small group sharing and they’re doing that on
sharing and they’re doing that on
sharing and they’re doing that on messaging apps it’s almost like the
messaging apps it’s almost like the
messaging apps it’s almost like the modern-day version of the Shanna Keyes
modern-day version of the Shanna Keyes
modern-day version of the Shanna Keyes but instead of walking down the road to
but instead of walking down the road to
but instead of walking down the road to hear what the story is we’re getting
hear what the story is we’re getting
hear what the story is we’re getting news and updates on whatsapp from
news and updates on whatsapp from
news and updates on whatsapp from friends and family so I flew in this
friends and family so I flew in this
friends and family so I flew in this morning from Washington DC from what’s
morning from Washington DC from what’s
morning from Washington DC from what’s been a pretty terrific and historic you
been a pretty terrific and historic you
been a pretty terrific and historic you president
president
president campaign in the u.s. massively consumed
campaign in the u.s. massively consumed
campaign in the u.s. massively consumed not only there in the US but here in
not only there in the US but here in
not only there in the US but here in Ireland I remember calling my mom from
Ireland I remember calling my mom from
Ireland I remember calling my mom from Miami during the primary season and
Miami during the primary season and
Miami during the primary season and asking her how her birthday celebrations
asking her how her birthday celebrations
asking her how her birthday celebrations in brand tree were do you want to talk
in brand tree were do you want to talk
in brand tree were do you want to talk about that she wanted to ask me why Mitt
about that she wanted to ask me why Mitt
about that she wanted to ask me why Mitt Romney had come out against Donald Trump
Romney had come out against Donald Trump
Romney had come out against Donald Trump and who put him up to this and it’s not
and who put him up to this and it’s not
and who put him up to this and it’s not only news organizations that are
only news organizations that are
only news organizations that are embracing new types of storytelling the
embracing new types of storytelling the
embracing new types of storytelling the candidates are – here we are backstage
candidates are – here we are backstage
candidates are – here we are backstage and Las Vegas with Secretary Clinton we
and Las Vegas with Secretary Clinton we
and Las Vegas with Secretary Clinton we had each and every one of these
had each and every one of these
had each and every one of these candidates sit down for what was
candidates sit down for what was
candidates sit down for what was originally going to be an Instagram
originally going to be an Instagram
originally going to be an Instagram profile an Instagram portrait we did it
profile an Instagram portrait we did it
profile an Instagram portrait we did it for Instagram because we wanted a
for Instagram because we wanted a
for Instagram because we wanted a different type of storytelling those
different type of storytelling those
different type of storytelling those images which you saw in the last slide
images which you saw in the last slide
images which you saw in the last slide they have become the ubiquitous iconic
they have become the ubiquitous iconic
they have become the ubiquitous iconic images of the u.s. presidential campaign
images of the u.s. presidential campaign
images of the u.s. presidential campaign this is the story for a different day
this is the story for a different day
this is the story for a different day but this is Miami just after I called my
but this is Miami just after I called my
but this is Miami just after I called my mom and this is me interviewing
mom and this is me interviewing
mom and this is me interviewing president-elect Donald Trump in a toilet
president-elect Donald Trump in a toilet
president-elect Donald Trump in a toilet in Miami for a snapchat interview you’re
in Miami for a snapchat interview you’re
in Miami for a snapchat interview you’re gonna see that in a video in a little
gonna see that in a video in a little
gonna see that in a video in a little one they’ve embraced social media these
one they’ve embraced social media these
one they’ve embraced social media these candidates in particular in 18 months we
candidates in particular in 18 months we
candidates in particular in 18 months we have seen how important social media and
have seen how important social media and
have seen how important social media and messaging has been in getting the story
messaging has been in getting the story
messaging has been in getting the story of the election 2016 out to audiences
of the election 2016 out to audiences
of the election 2016 out to audiences let me give you one example this is
let me give you one example this is
let me give you one example this is again back in Vegas this is in September
again back in Vegas this is in September
again back in Vegas this is in September at they’re one of the first Republican
at they’re one of the first Republican
at they’re one of the first Republican debates there was a lot of them on the
debates there was a lot of them on the
debates there was a lot of them on the stage wasn’t her this broke records
stage wasn’t her this broke records
stage wasn’t her this broke records across TV 23 point 1 million people
across TV 23 point 1 million people
across TV 23 point 1 million people watched this on CNN which was up until
watched this on CNN which was up until
watched this on CNN which was up until Tuesday the most-watched ever event of
Tuesday the most-watched ever event of
Tuesday the most-watched ever event of CNN’s television history but it wasn’t
CNN’s television history but it wasn’t
CNN’s television history but it wasn’t just TV where people were getting this
just TV where people were getting this
just TV where people were getting this news millions upon millions of people
news millions upon millions of people
news millions upon millions of people live stream this on CNN go on our
live stream this on CNN go on our
live stream this on CNN go on our desktops and on one just one Facebook
desktops and on one just one Facebook
desktops and on one just one Facebook page that night we reached a hundred
page that night we reached a hundred
page that night we reached a hundred million people and we had 14 million
million people and we had 14 million
million people and we had 14 million video views of debate content the stats
video views of debate content the stats
video views of debate content the stats from this week are quite similar we
from this week are quite similar we
from this week are quite similar we broke records across TV and digital we
broke records across TV and digital we
broke records across TV and digital we also had a lot of
also had a lot of
also had a lot of I can screen Facebook experiences where
I can screen Facebook experiences where
I can screen Facebook experiences where we we projected Instagram portraits on
we we projected Instagram portraits on
we we projected Instagram portraits on the Empire State Building that Facebook
the Empire State Building that Facebook
the Empire State Building that Facebook live was seen by 25 million people and
live was seen by 25 million people and
live was seen by 25 million people and we reached 5 million new people on
we reached 5 million new people on
we reached 5 million new people on messaging apps on election night and I’m
messaging apps on election night and I’m
messaging apps on election night and I’m going back to the messaging apps and I’m
going back to the messaging apps and I’m
going back to the messaging apps and I’m going to show you something this was
going to show you something this was
going to show you something this was cake kik is a us-centric messaging app
cake kik is a us-centric messaging app
cake kik is a us-centric messaging app that’s used by 13 to 17 year-olds in the
that’s used by 13 to 17 year-olds in the
that’s used by 13 to 17 year-olds in the in the US and again it’s all back to
in the US and again it’s all back to
in the US and again it’s all back to that creating a new CNN news habit for
that creating a new CNN news habit for
that creating a new CNN news habit for the next generation we launched on cake
the next generation we launched on cake
the next generation we launched on cake for the conventions in Cleveland and
for the conventions in Cleveland and
for the conventions in Cleveland and Philadelphia and we went all in on
Philadelphia and we went all in on
Philadelphia and we went all in on election night on this platform but we
election night on this platform but we
election night on this platform but we didn’t do TV on cake that just wouldn’t
didn’t do TV on cake that just wouldn’t
didn’t do TV on cake that just wouldn’t work we didn’t do what we would do on
work we didn’t do what we would do on
work we didn’t do what we would do on desktop or for a mobile apps on cake
desktop or for a mobile apps on cake
desktop or for a mobile apps on cake because again it wouldn’t work for this
because again it wouldn’t work for this
because again it wouldn’t work for this platform and for this audience we told
platform and for this audience we told
platform and for this audience we told the story of election 2016 using the
the story of election 2016 using the
the story of election 2016 using the language that these teenagers use in the
language that these teenagers use in the
language that these teenagers use in the u.s. we launched an election sticker set
u.s. we launched an election sticker set
u.s. we launched an election sticker set there’s Wolf Blitzer we launched emojis
there’s Wolf Blitzer we launched emojis
there’s Wolf Blitzer we launched emojis and we updated a gift tray in real time
and we updated a gift tray in real time
and we updated a gift tray in real time as the night progressed why it was
as the night progressed why it was
as the night progressed why it was important for us to do that there’s no
important for us to do that there’s no
important for us to do that there’s no point in playing around on these
point in playing around on these
point in playing around on these platforms and looking at evolving news
platforms and looking at evolving news
platforms and looking at evolving news habits unless you’re gonna change the
habits unless you’re gonna change the
habits unless you’re gonna change the way you tell stories on them we also
way you tell stories on them we also
way you tell stories on them we also have played around with VR this year we
have played around with VR this year we
have played around with VR this year we have streamed a number of our debates in
have streamed a number of our debates in
have streamed a number of our debates in virtual reality and they’ve been seen by
virtual reality and they’ve been seen by
virtual reality and they’ve been seen by 72 by people in 73 countries around the
72 by people in 73 countries around the
72 by people in 73 countries around the world this is a new type of storytelling
world this is a new type of storytelling
world this is a new type of storytelling but we again embraced new types of
but we again embraced new types of
but we again embraced new types of storytelling the story
storytelling the story
storytelling the story election 2016 stayed the same but we
election 2016 stayed the same but we
election 2016 stayed the same but we embraced new types of storytelling and
embraced new types of storytelling and
embraced new types of storytelling and evolving news habits across all of these
evolving news habits across all of these
evolving news habits across all of these different platforms here’s a little look
different platforms here’s a little look
different platforms here’s a little look at all of the different generations
at all of the different generations
at all of the different generations devices and people that we reached using
devices and people that we reached using
devices and people that we reached using our different types of storytelling for
our different types of storytelling for
our different types of storytelling for election 2016
I have a whole young person’s agenda we
I have a whole young person’s agenda we ran abolish the IRS public colleges and
ran abolish the IRS public colleges and
ran abolish the IRS public colleges and universities tuition-free pain we’re
universities tuition-free pain we’re
universities tuition-free pain we’re going to make a trade
going to make a trade
going to make a trade [Music]
I’m glad the elections over though to be
I’m glad the elections over though to be honest so what does the future of news
honest so what does the future of news
honest so what does the future of news look like in Ireland I don’t know what’s
look like in Ireland I don’t know what’s
look like in Ireland I don’t know what’s what are those news habits those
what are those news habits those
what are those news habits those evolving news habits gonna look like in
evolving news habits gonna look like in
evolving news habits gonna look like in 5 or 10 or 15 years time or a hundred
5 or 10 or 15 years time or a hundred
5 or 10 or 15 years time or a hundred years I can’t even imagine but what will
years I can’t even imagine but what will
years I can’t even imagine but what will what needs to happen is that news
what needs to happen is that news
what needs to happen is that news organizations here in Ireland embrace
organizations here in Ireland embrace
organizations here in Ireland embrace change and new technologies today in
change and new technologies today in
change and new technologies today in Ireland TV is still the most popular way
Ireland TV is still the most popular way
Ireland TV is still the most popular way that people consume news but that’s
that people consume news but that’s
that people consume news but that’s about to change
about to change
about to change websites digital websites are a close
websites digital websites are a close
websites digital websites are a close second and I have seen from over in the
second and I have seen from over in the
second and I have seen from over in the u.s. how good some of the social
u.s. how good some of the social
u.s. how good some of the social strategies of newer news organizations
strategies of newer news organizations
strategies of newer news organizations are here in Ireland I get most of my
are here in Ireland I get most of my
are here in Ireland I get most of my Irish news from Facebook I love what the
Irish news from Facebook I love what the
Irish news from Facebook I love what the journal da e and Joe da really do and my
journal da e and Joe da really do and my
journal da e and Joe da really do and my favorite my absolute favorite is what
favorite my absolute favorite is what
favorite my absolute favorite is what the satirical news site Waterford
the satirical news site Waterford
the satirical news site Waterford whispers if you haven’t read it it’s
whispers if you haven’t read it it’s
whispers if you haven’t read it it’s bloody brilliant I love it
bloody brilliant I love it
bloody brilliant I love it so what does News look like in Ireland
so what does News look like in Ireland
so what does News look like in Ireland in the next 100 years well what I know
in the next 100 years well what I know
in the next 100 years well what I know needs to happen is news organizations
needs to happen is news organizations
needs to happen is news organizations here have to be fearless and embracing
here have to be fearless and embracing
here have to be fearless and embracing change they really really need to know
change they really really need to know
change they really really need to know who their audiences are and those
who their audiences are and those
who their audiences are and those evolving news habits are getting quicker
evolving news habits are getting quicker
evolving news habits are getting quicker and quicker and they’re evolving at a
and quicker and they’re evolving at a
and quicker and they’re evolving at a pace that we never imagined they’re
pace that we never imagined they’re
pace that we never imagined they’re going to have to embrace platforms the
going to have to embrace platforms the
going to have to embrace platforms the platforms that people are getting news
platforms that people are getting news
platforms that people are getting news from messaging apps to social media to
from messaging apps to social media to
from messaging apps to social media to VR are changing dramatically at a much
VR are changing dramatically at a much
VR are changing dramatically at a much faster pace than our older institutions
faster pace than our older institutions
faster pace than our older institutions think about it TV yes it’s got glass
think about it TV yes it’s got glass
think about it TV yes it’s got glass here and now we’re in HD but the format
here and now we’re in HD but the format
here and now we’re in HD but the format of TV hasn’t changed that dramatically
of TV hasn’t changed that dramatically
of TV hasn’t changed that dramatically newspapers are essentially what they
newspapers are essentially what they
newspapers are essentially what they wore decades ago but if you look at what
wore decades ago but if you look at what
wore decades ago but if you look at what Instagram and Facebook and snapchat are
Instagram and Facebook and snapchat are
Instagram and Facebook and snapchat are doing and how it’s changing every month
doing and how it’s changing every month
doing and how it’s changing every month every year from live streaming to
every year from live streaming to
every year from live streaming to messaging that those platforms are
messaging that those platforms are
messaging that those platforms are evolving faster than news organizations
evolving faster than news organizations
evolving faster than news organizations can keep up and they need to embrace new
can keep up and they need to embrace new
can keep up and they need to embrace new technologies and really not to be afraid
technologies and really not to be afraid
technologies and really not to be afraid to fail or fail fast some things we do
to fail or fail fast some things we do
to fail or fail fast some things we do at CNN don’t work and we just stop doing
at CNN don’t work and we just stop doing
at CNN don’t work and we just stop doing them I think I don’t know if anybody saw
them I think I don’t know if anybody saw
them I think I don’t know if anybody saw what CNN did in 2002 with a hologram of
what CNN did in 2002 with a hologram of
what CNN did in 2002 with a hologram of will.i.am it didn’t go down well but we
will.i.am it didn’t go down well but we
will.i.am it didn’t go down well but we tried something new
tried something new
tried something new so what does the future of News look
so what does the future of News look
so what does the future of News look like audience behavior an evolving news
like audience behavior an evolving news
like audience behavior an evolving news habits going to be a massive part of it
habits going to be a massive part of it
habits going to be a massive part of it I knew it was an eight year old doing a
I knew it was an eight year old doing a
I knew it was an eight year old doing a TV report for my family that that’s how
TV report for my family that that’s how
TV report for my family that that’s how they were going to consume my story this
they were going to consume my story this
they were going to consume my story this is my little nephew Oliver he’s two he
is my little nephew Oliver he’s two he
is my little nephew Oliver he’s two he swipes faster on a smartphone and an
swipes faster on a smartphone and an
swipes faster on a smartphone and an iPad than anybody I’ve ever seen in my
iPad than anybody I’ve ever seen in my
iPad than anybody I’ve ever seen in my life and he also loves because I
life and he also loves because I
life and he also loves because I introduced him to it it VR he loves
introduced him to it it VR he loves
introduced him to it it VR he loves consuming things on VR and the future of
consuming things on VR and the future of
consuming things on VR and the future of news in Ireland has to include fearless
news in Ireland has to include fearless
news in Ireland has to include fearless embracing of new types of storytelling
embracing of new types of storytelling
embracing of new types of storytelling the story can stay the same
the story can stay the same
the story can stay the same pure journalism can stay the same but
pure journalism can stay the same but
pure journalism can stay the same but the two ways that we tell those stories
the two ways that we tell those stories
the two ways that we tell those stories has to evolve and media organizations
has to evolve and media organizations
has to evolve and media organizations and journalists here in Ireland need to
and journalists here in Ireland need to
and journalists here in Ireland need to be thinking about this the next
be thinking about this the next
be thinking about this the next generation of Irish news consumers thank
generation of Irish news consumers thank
generation of Irish news consumers thank you
you
you [Applause]
”
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