alright we are live hello everyone that we’re doing a hangout with Kim castle
we’re doing a hangout with Kim castle
we’re doing a hangout with Kim castle and Kim is the founder of brand you Kim
and Kim is the founder of brand you Kim
and Kim is the founder of brand you Kim welcome aboard how you doing I’m great
welcome aboard how you doing I’m great
welcome aboard how you doing I’m great thank you so much for having me you know
thank you so much for having me you know
thank you so much for having me you know what we’ve been family for so long it’s
what we’ve been family for so long it’s
what we’ve been family for so long it’s so great to finally meet you yeah so for
so great to finally meet you yeah so for
so great to finally meet you yeah so for everybody watching Kim has been an offer
everybody watching Kim has been an offer
everybody watching Kim has been an offer on my website for I don’t know how long
on my website for I don’t know how long
on my website for I don’t know how long has been it’s been years contributing
has been it’s been years contributing
has been it’s been years contributing content people loved her stuff so I
content people loved her stuff so I
content people loved her stuff so I thought hey we should have her on share
thought hey we should have her on share
thought hey we should have her on share some advice for for entrepreneurs Kim
some advice for for entrepreneurs Kim
some advice for for entrepreneurs Kim but to start off Juanita’s let everybody
but to start off Juanita’s let everybody
but to start off Juanita’s let everybody know what it is that you do uh well it’s
know what it is that you do uh well it’s
know what it is that you do uh well it’s interesting because I’m in a great
interesting because I’m in a great
interesting because I’m in a great transition as so many people aren’t
transition as so many people aren’t
transition as so many people aren’t these days but it really is a
these days but it really is a
these days but it really is a continuation of everything that I’ve
continuation of everything that I’ve
continuation of everything that I’ve been doing really for about 25 years
been doing really for about 25 years
been doing really for about 25 years I’ve been a brand development working
I’ve been a brand development working
I’ve been a brand development working with big brands helping people big
with big brands helping people big
with big brands helping people big brands from IBM General Motors Disney
brands from IBM General Motors Disney
brands from IBM General Motors Disney mm’s Wolfgang Puck but about 10 years
mm’s Wolfgang Puck but about 10 years
mm’s Wolfgang Puck but about 10 years ago I realized that the way big
ago I realized that the way big
ago I realized that the way big businesses were operating wasn’t it just
businesses were operating wasn’t it just
businesses were operating wasn’t it just wasn’t sustainable and that I really
wasn’t sustainable and that I really
wasn’t sustainable and that I really wanted to work with entrepreneurs and
wanted to work with entrepreneurs and
wanted to work with entrepreneurs and give them the same power that the big
give them the same power that the big
give them the same power that the big brands had in terms of the the brand in
brands had in terms of the the brand in
brands had in terms of the the brand in terms of knowing what it is they’re
terms of knowing what it is they’re
terms of knowing what it is they’re really offering the customer in the
really offering the customer in the
really offering the customer in the world and really owning it and owning
world and really owning it and owning
world and really owning it and owning the communication so we created brand
the communication so we created brand
the communication so we created brand you to basically leverage everything
you to basically leverage everything
you to basically leverage everything that I was doing for the big brands to
that I was doing for the big brands to
that I was doing for the big brands to entrepreneurs and help them be the new
entrepreneurs and help them be the new
entrepreneurs and help them be the new brands of tomorrow and in my transition
brands of tomorrow and in my transition
brands of tomorrow and in my transition now I’m actually taking what I do with
now I’m actually taking what I do with
now I’m actually taking what I do with brand and what I did for many years
brand and what I did for many years
brand and what I did for many years alongside was media digital media and
alongside was media digital media and
alongside was media digital media and really it’s the the beautiful blend of
really it’s the the beautiful blend of
really it’s the the beautiful blend of digital media brand commerce marketing
digital media brand commerce marketing
digital media brand commerce marketing and really connecting with people and
and really connecting with people and
and really connecting with people and its really where I stand today that’s
its really where I stand today that’s
its really where I stand today that’s cool that’s great so what’s what does a
cool that’s great so what’s what does a
cool that’s great so what’s what does a typical client look like for you look at
typical client look like for you look at
typical client look like for you look at the person you help it really depends on
the person you help it really depends on
the person you help it really depends on what they’re needing if they’re wanting
what they’re needing if they’re wanting
what they’re needing if they’re wanting to really they have an idea and they
to really they have an idea and they
to really they have an idea and they want to go okay how do I really expand
want to go okay how do I really expand
want to go okay how do I really expand this as a sustainable feasible mass
this as a sustainable feasible mass
this as a sustainable feasible mass brand and they need / help produc
brand and they need / help produc
brand and they need / help produc producing it conceiving it coming up
producing it conceiving it coming up
producing it conceiving it coming up with the whole business model how do you
with the whole business model how do you
with the whole business model how do you actually develop the the the initial
actually develop the the the initial
actually develop the the the initial flow or the drip to bring them in and
flow or the drip to bring them in and
flow or the drip to bring them in and then if they want to then roll it out
then if they want to then roll it out
then if they want to then roll it out through media whether its publication
through media whether its publication
through media whether its publication whether it’s video then we can help them
whether it’s video then we can help them
whether it’s video then we can help them create shows take the brand into a wider
create shows take the brand into a wider
create shows take the brand into a wider wider communication beyond just
wider communication beyond just
wider communication beyond just information marketing it’s really
information marketing it’s really
information marketing it’s really understanding how to put people into
understanding how to put people into
understanding how to put people into experience got it so what are some of
experience got it so what are some of
experience got it so what are some of the biggest problems you see with
the biggest problems you see with
the biggest problems you see with entrepreneurs we’re coming to you how
entrepreneurs we’re coming to you how
entrepreneurs we’re coming to you how can you help them a couple of different
can you help them a couple of different
can you help them a couple of different things one is there’s so much
things one is there’s so much
things one is there’s so much information there’s so much stuff
information there’s so much stuff
information there’s so much stuff spinning people around and it used to be
spinning people around and it used to be
spinning people around and it used to be up until about five years ago it used to
up until about five years ago it used to
up until about five years ago it used to just be a lot of the information
just be a lot of the information
just be a lot of the information overload now it’s it’s it’s overload on
overload now it’s it’s it’s overload on
overload now it’s it’s it’s overload on so many different levels it’s so many
so many different levels it’s so many
so many different levels it’s so many different social media platforms so many
different social media platforms so many
different social media platforms so many different tools so many different
different tools so many different
different tools so many different approaches and there and every approach
approaches and there and every approach
approaches and there and every approach isn’t the right approach for the
isn’t the right approach for the
isn’t the right approach for the individual nor the brand nor the brand
individual nor the brand nor the brand
individual nor the brand nor the brand to market reach and so most people are
to market reach and so most people are
to market reach and so most people are just running after all these different
just running after all these different
just running after all these different possibilities as opposed to picking the
possibilities as opposed to picking the
possibilities as opposed to picking the right ones that work for them their
right ones that work for them their
right ones that work for them their brand and market reach hmm how do you
brand and market reach hmm how do you
brand and market reach hmm how do you get over so I mean a lot of
get over so I mean a lot of
get over so I mean a lot of entrepreneurs uh they’re not they’re not
entrepreneurs uh they’re not they’re not
entrepreneurs uh they’re not they’re not thinking brand you know they feel brain
thinking brand you know they feel brain
thinking brand you know they feel brain is to the big guys I sales I have you
is to the big guys I sales I have you
is to the big guys I sales I have you come back you know what you have to
come back you know what you have to
come back you know what you have to realize that you are a brand whether you
realize that you are a brand whether you
realize that you are a brand whether you do it or not you are people have a
do it or not you are people have a
do it or not you are people have a perception about you and the same people
perception about you and the same people
perception about you and the same people that shop at Nike shop at Bob’s shoe
that shop at Nike shop at Bob’s shoe
that shop at Nike shop at Bob’s shoe present bonanza and yeah if yours Bob
present bonanza and yeah if yours Bob
present bonanza and yeah if yours Bob shoe Bonanza you have to realize that
shoe Bonanza you have to realize that
shoe Bonanza you have to realize that your competition is Nike even though you
your competition is Nike even though you
your competition is Nike even though you don’t think you’re it is your cut your
don’t think you’re it is your cut your
don’t think you’re it is your cut your you’re the customers do because the
you’re the customers do because the
you’re the customers do because the bigger brands create the percents of
bigger brands create the percents of
bigger brands create the percents of value or perceived value and if you’re
value or perceived value and if you’re
value or perceived value and if you’re not playing in the same communication
not playing in the same communication
not playing in the same communication arena then you’ve already shot yourself
arena then you’ve already shot yourself
arena then you’ve already shot yourself in the foot I think a important thing to
in the foot I think a important thing to
in the foot I think a important thing to think about in brand is it’s not just
think about in brand is it’s not just
think about in brand is it’s not just the slick exterior it’s not
the slick exterior it’s not
the slick exterior it’s not for the big brands it’s it’s everything
for the big brands it’s it’s everything
for the big brands it’s it’s everything that you are everything that you stand
that you are everything that you stand
that you are everything that you stand for and that’s first and foremost where
for and that’s first and foremost where
for and that’s first and foremost where we start is we pull down the blinds you
we start is we pull down the blinds you
we start is we pull down the blinds you know separating you that the brand
know separating you that the brand
know separating you that the brand creator to the market and go okay let’s
creator to the market and go okay let’s
creator to the market and go okay let’s get into the core of what you’re really
get into the core of what you’re really
get into the core of what you’re really about because if you don’t know that you
about because if you don’t know that you
about because if you don’t know that you can’t stand in that soul centered place
can’t stand in that soul centered place
can’t stand in that soul centered place of your brand there’s no way you’re
of your brand there’s no way you’re
of your brand there’s no way you’re going to last in the marketplace you’re
going to last in the marketplace you’re
going to last in the marketplace you’re going to get trampled do you usually
going to get trampled do you usually
going to get trampled do you usually recommend for entrepreneurs to build a
recommend for entrepreneurs to build a
recommend for entrepreneurs to build a personal brand around themselves no I do
personal brand around themselves no I do
personal brand around themselves no I do not okay so uh why is that and what’s
not okay so uh why is that and what’s
not okay so uh why is that and what’s your recommendation okay there’s
your recommendation okay there’s
your recommendation okay there’s fiercest there’s how very very
fiercest there’s how very very
fiercest there’s how very very passionate about that subject so thank
passionate about that subject so thank
passionate about that subject so thank you so much for asking that um but the
you so much for asking that um but the
you so much for asking that um but the reason I say no so adamantly is I think
reason I say no so adamantly is I think
reason I say no so adamantly is I think what happens is people start to have
what happens is people start to have
what happens is people start to have like kind of like Chinatown syndrome is
like kind of like Chinatown syndrome is
like kind of like Chinatown syndrome is it my brand is at me it’s my Brandon you
it my brand is at me it’s my Brandon you
it my brand is at me it’s my Brandon you can’t they start to mother sister they
can’t they start to mother sister they
can’t they start to mother sister they get confused as what is it what are they
get confused as what is it what are they
get confused as what is it what are they communicating yes you have to know
communicating yes you have to know
communicating yes you have to know thyself you know Buddha says know
thyself you know Buddha says know
thyself you know Buddha says know thyself but you have to realize that
thyself but you have to realize that
thyself but you have to realize that you’re creating a business first and
you’re creating a business first and
you’re creating a business first and foremost if you’re creating a brand it’s
foremost if you’re creating a brand it’s
foremost if you’re creating a brand it’s a business you may decide to lend it
a business you may decide to lend it
a business you may decide to lend it your personality your face your whatever
your personality your face your whatever
your personality your face your whatever like Oprah or Martha Stewart or Rachael
like Oprah or Martha Stewart or Rachael
like Oprah or Martha Stewart or Rachael Ray or anybody like that but first and
Ray or anybody like that but first and
Ray or anybody like that but first and foremost it’s a business and you have to
foremost it’s a business and you have to
foremost it’s a business and you have to realize i think i think by saying a
realize i think i think by saying a
realize i think i think by saying a personal brand all that came out of like
personal brand all that came out of like
personal brand all that came out of like Tom Peters back in the early 90s when he
Tom Peters back in the early 90s when he
Tom Peters back in the early 90s when he was talking about personal brand and it
was talking about personal brand and it
was talking about personal brand and it was really about an individual knowing
was really about an individual knowing
was really about an individual knowing their worth in a corporate setting you
their worth in a corporate setting you
their worth in a corporate setting you know develop your personal brand you are
know develop your personal brand you are
know develop your personal brand you are valuable you know you you leave awake so
valuable you know you you leave awake so
valuable you know you you leave awake so to speak in excuse me now we
to speak in excuse me now we
to speak in excuse me now we fast-forward to social media and you see
fast-forward to social media and you see
fast-forward to social media and you see all these people excuse me I have that
all these people excuse me I have that
all these people excuse me I have that same water bottle oh you do one litre
same water bottle oh you do one litre
same water bottle oh you do one litre three of these a day’s guys three of
three of these a day’s guys three of
three of these a day’s guys three of these a day healthy um um look fast
these a day healthy um um look fast
these a day healthy um um look fast forward to today to social media and you
forward to today to social media and you
forward to today to social media and you see all these people stepping up and
see all these people stepping up and
see all these people stepping up and personal brand personal brand and
personal brand personal brand and
personal brand personal brand and they’re saying do personal brand I think
they’re saying do personal brand I think
they’re saying do personal brand I think it’s an it’s it’s
it’s an it’s it’s
it’s an it’s it’s it’s confusing and misleading and I
it’s confusing and misleading and I
it’s confusing and misleading and I think your brand has to stand for
think your brand has to stand for
think your brand has to stand for something not just Who am I that’s kind
something not just Who am I that’s kind
something not just Who am I that’s kind of a your business and so create a
of a your business and so create a
of a your business and so create a business and then if you want to get
business and then if you want to get
business and then if you want to get lend at your face lend it your
lend at your face lend it your
lend at your face lend it your personality then you know what you’re
personality then you know what you’re
personality then you know what you’re doing because if you do it opposite and
doing because if you do it opposite and
doing because if you do it opposite and your it’s your personal brand right
your it’s your personal brand right
your it’s your personal brand right you’re just doing a personal brand and
you’re just doing a personal brand and
you’re just doing a personal brand and you’re trying to get people to buy into
you’re trying to get people to buy into
you’re trying to get people to buy into you as an individual what if you grow
you as an individual what if you grow
you as an individual what if you grow what if you change your stock so if we
what if you change your stock so if we
what if you change your stock so if we blow this out to all the communications
blow this out to all the communications
blow this out to all the communications and we’re looking at social media and
and we’re looking at social media and
and we’re looking at social media and our Facebook and Twitter do you
our Facebook and Twitter do you
our Facebook and Twitter do you recommend businesses having their own
recommend businesses having their own
recommend businesses having their own accounts and end of the CEO wants to
accounts and end of the CEO wants to
accounts and end of the CEO wants to have their account that’s a separate
have their account that’s a separate
have their account that’s a separate thing or do you recommend merging them
thing or do you recommend merging them
thing or do you recommend merging them together I think they could have I mean
together I think they could have I mean
together I think they could have I mean in this day and age people are wanting
in this day and age people are wanting
in this day and age people are wanting to do business with people so you still
to do business with people so you still
to do business with people so you still have that personal level I mean you’re
have that personal level I mean you’re
have that personal level I mean you’re still a human being so I don’t want I
still a human being so I don’t want I
still a human being so I don’t want I don’t let me sorry somebody’s calling me
don’t let me sorry somebody’s calling me
don’t let me sorry somebody’s calling me I think in terms of counts you mean in
I think in terms of counts you mean in
I think in terms of counts you mean in like a Twitter account or tumblr account
like a Twitter account or tumblr account
like a Twitter account or tumblr account and things like that well one that
and things like that well one that
and things like that well one that platforms won’t let you just be a
platforms won’t let you just be a
platforms won’t let you just be a non-person you know they won’t let you
non-person you know they won’t let you
non-person you know they won’t let you do that they want a person at the helm
do that they want a person at the helm
do that they want a person at the helm of each account but second people
of each account but second people
of each account but second people connect to people so you still have a
connect to people so you still have a
connect to people so you still have a role as a CEO of you’re still a human
role as a CEO of you’re still a human
role as a CEO of you’re still a human being and so your role is the human
being and so your role is the human
being and so your role is the human being you still have to play that but
being you still have to play that but
being you still have to play that but it’s not like you’re creating a separate
it’s not like you’re creating a separate
it’s not like you’re creating a separate brand from the company your individual
brand from the company your individual
brand from the company your individual representing what this company is about
representing what this company is about
representing what this company is about and you do you recommend people go
and you do you recommend people go
and you do you recommend people go through this process right at the
through this process right at the
through this process right at the beginning of studying their business
beginning of studying their business
beginning of studying their business when they’re not necessarily sure what
when they’re not necessarily sure what
when they’re not necessarily sure what products or services salad or where do
products or services salad or where do
products or services salad or where do you come along process absolutely i
you come along process absolutely i
you come along process absolutely i think from the very beginning if you
think from the very beginning if you
think from the very beginning if you start out thinking that you’re building
start out thinking that you’re building
start out thinking that you’re building a brand from the very beginning you’ll
a brand from the very beginning you’ll
a brand from the very beginning you’ll take it a lot more seriously you won’t
take it a lot more seriously you won’t
take it a lot more seriously you won’t just throw things at this refrigerator
just throw things at this refrigerator
just throw things at this refrigerator hoping the spaghetti will stick and you
hoping the spaghetti will stick and you
hoping the spaghetti will stick and you will proceed with a strength and a
will proceed with a strength and a
will proceed with a strength and a knowing of what it is you’re developing
knowing of what it is you’re developing
knowing of what it is you’re developing even if you just have an idea like oh I
even if you just have an idea like oh I
even if you just have an idea like oh I have this problem that I want to solve
have this problem that I want to solve
have this problem that I want to solve let’s say vacuum cleaners keep breaking
let’s say vacuum cleaners keep breaking
let’s say vacuum cleaners keep breaking and I want to
and I want to
and I want to create the best vacuum cleaner you know
create the best vacuum cleaner you know
create the best vacuum cleaner you know I’m tired of buying a vacuum cleaner
I’m tired of buying a vacuum cleaner
I’m tired of buying a vacuum cleaner that you start with the problem then you
that you start with the problem then you
that you start with the problem then you go to the brand then you go to the
go to the brand then you go to the
go to the brand then you go to the products if you want a sustainable if
products if you want a sustainable if
products if you want a sustainable if you want a sustainable long-lasting
you want a sustainable long-lasting
you want a sustainable long-lasting company now if you’re just wanting like
company now if you’re just wanting like
company now if you’re just wanting like flip houses if you just want to flip a
flip houses if you just want to flip a
flip houses if you just want to flip a business you may not want to go to that
business you may not want to go to that
business you may not want to go to that effort you may want to just say hey let
effort you may want to just say hey let
effort you may want to just say hey let me see let me convince the market of
me see let me convince the market of
me see let me convince the market of this this product right and see if it
this this product right and see if it
this this product right and see if it works and there are some people that do
works and there are some people that do
works and there are some people that do that you find the people come to you
that you find the people come to you
that you find the people come to you often too late in the process like
often too late in the process like
often too late in the process like they’ve already gone down the road and
they’ve already gone down the road and
they’ve already gone down the road and you have to reengineer everything for
you have to reengineer everything for
you have to reengineer everything for them very often yeah that’s sad it makes
them very often yeah that’s sad it makes
them very often yeah that’s sad it makes me really really sorry for people that
me really really sorry for people that
me really really sorry for people that have wasted so much time so much money
have wasted so much time so much money
have wasted so much time so much money and really even more precious is their
and really even more precious is their
and really even more precious is their own belief their own belief in what
own belief their own belief in what
own belief their own belief in what they’re doing because somebody sold them
they’re doing because somebody sold them
they’re doing because somebody sold them on something that really weren’t getting
on something that really weren’t getting
on something that really weren’t getting what they were going to get or that I
what they were going to get or that I
what they were going to get or that I can’t tell you how many people have come
can’t tell you how many people have come
can’t tell you how many people have come to us after spending thousands and
to us after spending thousands and
to us after spending thousands and thousands of dollars on a website hmm
thousands of dollars on a website hmm
thousands of dollars on a website hmm only to go I really don’t know what I’m
only to go I really don’t know what I’m
only to go I really don’t know what I’m selling it I was like what I don’t
selling it I was like what I don’t
selling it I was like what I don’t really know my market plan for three
really know my market plan for three
really know my market plan for three years five years out into the market but
years five years out into the market but
years five years out into the market but how could you proceed how could you take
how could you proceed how could you take
how could you proceed how could you take one step Eve even if it things change
one step Eve even if it things change
one step Eve even if it things change and the markets constantly changing you
and the markets constantly changing you
and the markets constantly changing you still need to step out the door with a
still need to step out the door with a
still need to step out the door with a solid plan and yeah it’s it’s sad how
solid plan and yeah it’s it’s sad how
solid plan and yeah it’s it’s sad how many people come to us after the fact
many people come to us after the fact
many people come to us after the fact and we have to restore their faith in
and we have to restore their faith in
and we have to restore their faith in humanity themselves not just give them a
humanity themselves not just give them a
humanity themselves not just give them a brand do you so do you do the work as
brand do you so do you do the work as
brand do you so do you do the work as well or you have you connect with so
well or you have you connect with so
well or you have you connect with so it’s like she say okay you need a whole
it’s like she say okay you need a whole
it’s like she say okay you need a whole new website your web site now socks it’s
new website your web site now socks it’s
new website your web site now socks it’s not communicating what you want you then
not communicating what you want you then
not communicating what you want you then actually make the website yourself or
actually make the website yourself or
actually make the website yourself or you have a key column house absolutely
you have a key column house absolutely
you have a key column house absolutely so we for four years even before brand
so we for four years even before brand
so we for four years even before brand new we had a full-service advertising
new we had a full-service advertising
new we had a full-service advertising agency marketing design agency where we
agency marketing design agency where we
agency marketing design agency where we would do anything from a logo to TV
would do anything from a logo to TV
would do anything from a logo to TV shows and virtual Star Trek conventions
shows and virtual Star Trek conventions
shows and virtual Star Trek conventions for Paramount so we played big and small
for Paramount so we played big and small
for Paramount so we played big and small and everywhere in between and then about
and everywhere in between and then about
and everywhere in between and then about a 10 years as I said ago and I said you
a 10 years as I said ago and I said you
a 10 years as I said ago and I said you know what I got
know what I got
know what I got people back in their power let’s focus
people back in their power let’s focus
people back in their power let’s focus on entrepreneurs and they were coming to
on entrepreneurs and they were coming to
on entrepreneurs and they were coming to us for design but they didn’t know who
us for design but they didn’t know who
us for design but they didn’t know who they were and it was like that’s a lot
they were and it was like that’s a lot
they were and it was like that’s a lot of power you’re giving me you need to
of power you’re giving me you need to
of power you’re giving me you need to know who your business is and then I can
know who your business is and then I can
know who your business is and then I can serve you so much more as an advertising
serve you so much more as an advertising
serve you so much more as an advertising marketing design agency so we created
marketing design agency so we created
marketing design agency so we created brand jr. to teach people how to really
brand jr. to teach people how to really
brand jr. to teach people how to really know who their business is and then we
know who their business is and then we
know who their business is and then we did that for about 10 years and we had
did that for about 10 years and we had
did that for about 10 years and we had programs and intensives and private
programs and intensives and private
programs and intensives and private coaching and then recently we realized
coaching and then recently we realized
coaching and then recently we realized that we were helping people put them all
that we were helping people put them all
that we were helping people put them all in power but then they were then left to
in power but then they were then left to
in power but then they were then left to go out and find people to serve them
go out and find people to serve them
go out and find people to serve them from their brand and we said let’s do it
from their brand and we said let’s do it
from their brand and we said let’s do it all let’s bring it all in-house so we’re
all let’s bring it all in-house so we’re
all let’s bring it all in-house so we’re a full-service agency where we combined
a full-service agency where we combined
a full-service agency where we combined we can help you find the brand and we
we can help you find the brand and we
we can help you find the brand and we can help you communicate we can put you
can help you communicate we can put you
can help you communicate we can put you up in full systems to that have learning
up in full systems to that have learning
up in full systems to that have learning management in it ecommerce affiliate
management in it ecommerce affiliate
management in it ecommerce affiliate system blogging everything even your
system blogging everything even your
system blogging everything even your website is is all together and once
website is is all together and once
website is is all together and once you’re not needing to piece together all
you’re not needing to piece together all
you’re not needing to piece together all these different you know AP ice that
these different you know AP ice that
these different you know AP ice that often break then so how do you start
often break then so how do you start
often break then so how do you start that process of trying to figure out who
that process of trying to figure out who
that process of trying to figure out who you are as an entrepreneur well first
you are as an entrepreneur well first
you are as an entrepreneur well first you have to decide that it matters you
you have to decide that it matters you
you have to decide that it matters you know you have to say you know what it
know you have to say you know what it
know you have to say you know what it really really doesn’t matter that I know
really really doesn’t matter that I know
really really doesn’t matter that I know exactly what I’m bringing into the
exactly what I’m bringing into the
exactly what I’m bringing into the market there’s a great book think it was
market there’s a great book think it was
market there’s a great book think it was Jim Collins good to great if you read
Jim Collins good to great if you read
Jim Collins good to great if you read that book years ago all right so you
that book years ago all right so you
that book years ago all right so you have to make that decision that it’s
have to make that decision that it’s
have to make that decision that it’s valuable you’re not just going through
valuable you’re not just going through
valuable you’re not just going through the haze I listen to this this wise
the haze I listen to this this wise
the haze I listen to this this wise woman on a google hangout and she said I
woman on a google hangout and she said I
woman on a google hangout and she said I Know Who I am no you need to make the
Know Who I am no you need to make the
Know Who I am no you need to make the decision first that it’s important that
decision first that it’s important that
decision first that it’s important that you want to create a business that
you want to create a business that
you want to create a business that stands for something and is sustainable
stands for something and is sustainable
stands for something and is sustainable read that book good to great and then
read that book good to great and then
read that book good to great and then you need to start looking at the
you need to start looking at the
you need to start looking at the products that you buy without thinking
products that you buy without thinking
products that you buy without thinking that’s where I always get people to
that’s where I always get people to
that’s where I always get people to start to realize if the how brands are
start to realize if the how brands are
start to realize if the how brands are affecting you because you can’t affect
affecting you because you can’t affect
affecting you because you can’t affect the market from a brand standpoint if
the market from a brand standpoint if
the market from a brand standpoint if you’re not aware of how they affect you
you’re not aware of how they affect you
you’re not aware of how they affect you so you can see so you
so you can see so you
so you can see so you you know viscerally the power of a brand
you know viscerally the power of a brand
you know viscerally the power of a brand you start looking around to the products
you start looking around to the products
you start looking around to the products that you buy without thinking and ask
that you buy without thinking and ask
that you buy without thinking and ask you a question why why am i buying this
you a question why why am i buying this
you a question why why am i buying this is it is it because I’ve just it’s just
is it is it because I’ve just it’s just
is it is it because I’ve just it’s just been around for a long time well when
been around for a long time well when
been around for a long time well when you create your brand from a sense of
you create your brand from a sense of
you create your brand from a sense of sustainability you tell the story that
sustainability you tell the story that
sustainability you tell the story that it’s been around it’s this this recipe
it’s been around it’s this this recipe
it’s been around it’s this this recipe has been passed down from generation you
has been passed down from generation you
has been passed down from generation you find the thing that really affects you
find the thing that really affects you
find the thing that really affects you or is it something that you go I like
or is it something that you go I like
or is it something that you go I like the price a price it’s cheap Dollar
the price a price it’s cheap Dollar
the price a price it’s cheap Dollar Shave Club you know it’s Jeep although
Shave Club you know it’s Jeep although
Shave Club you know it’s Jeep although people buy Dollar Shave Club not because
people buy Dollar Shave Club not because
people buy Dollar Shave Club not because it’s cheap because they love the
it’s cheap because they love the
it’s cheap because they love the marketing so you find why the things
marketing so you find why the things
marketing so you find why the things that you by then we go through a process
that you by then we go through a process
that you by then we go through a process of getting into the core of who you
of getting into the core of who you
of getting into the core of who you really are what do you stand for what
really are what do you stand for what
really are what do you stand for what problem you’re really fixing what
problem you’re really fixing what
problem you’re really fixing what separates you from everybody else in the
separates you from everybody else in the
separates you from everybody else in the market even doing the same thing and
market even doing the same thing and
market even doing the same thing and then how do we communicate it in a way
then how do we communicate it in a way
then how do we communicate it in a way that people feel it instantly that’s
that people feel it instantly that’s
that people feel it instantly that’s really our work it’s good it’s exciting
really our work it’s good it’s exciting
really our work it’s good it’s exciting it’s important work it’s powerful work
it’s important work it’s powerful work
it’s important work it’s powerful work it is really it’s really interesting
it is really it’s really interesting
it is really it’s really interesting when I watch somebody come in and they
when I watch somebody come in and they
when I watch somebody come in and they let’s say they’ve worked on their name
let’s say they’ve worked on their name
let’s say they’ve worked on their name or their their logo or something in
or their their logo or something in
or their their logo or something in there they’re grap they’re holding on to
there they’re grap they’re holding on to
there they’re grap they’re holding on to their name like it’s it’s everything
their name like it’s it’s everything
their name like it’s it’s everything right and they didn’t go to her through
right and they didn’t go to her through
right and they didn’t go to her through a process to get it they just came up
a process to get it they just came up
a process to get it they just came up with an idea they queried their friends
with an idea they queried their friends
with an idea they queried their friends and they go that’s a cool clever idea
and they go that’s a cool clever idea
and they go that’s a cool clever idea and they’re like holding on to this this
and they’re like holding on to this this
and they’re like holding on to this this name like it’s a safety line and we go
name like it’s a safety line and we go
name like it’s a safety line and we go through the process and it’s interesting
through the process and it’s interesting
through the process and it’s interesting to see them release the grip and really
to see them release the grip and really
to see them release the grip and really get into a place of power of knowing
get into a place of power of knowing
get into a place of power of knowing like wow this is who I really am they
like wow this is who I really am they
like wow this is who I really am they they’re a veto and I vetoes my partner
they’re a veto and I vetoes my partner
they’re a veto and I vetoes my partner we always we go where’s the pop we
we always we go where’s the pop we
we always we go where’s the pop we always say we do you think the pops
always say we do you think the pops
always say we do you think the pops going to be what step is of the pop
going to be what step is of the pop
going to be what step is of the pop meaning there’s this this top of
meaning there’s this this top of
meaning there’s this this top of recognition there’s this pop that
recognition there’s this pop that
recognition there’s this pop that happens in every on to every single
happens in every on to every single
happens in every on to every single person that all of a sudden it goes I
person that all of a sudden it goes I
person that all of a sudden it goes I Know Who I am and there’s this power
Know Who I am and there’s this power
Know Who I am and there’s this power that comes over them and it’s like from
that comes over them and it’s like from
that comes over them and it’s like from there now we start and eat there’s like
there now we start and eat there’s like
there now we start and eat there’s like in the brand process there’s about I
in the brand process there’s about I
in the brand process there’s about I think there’s eight nine steps
think there’s eight nine steps
think there’s eight nine steps and everybody pops at a different place
and everybody pops at a different place
and everybody pops at a different place how longs it take to get the pop it
how longs it take to get the pop it
how longs it take to get the pop it depends on each person um it depends on
depends on each person um it depends on
depends on each person um it depends on what their how much they’ve lost faith
what their how much they’ve lost faith
what their how much they’ve lost faith in humanity you know how much how much
in humanity you know how much how much
in humanity you know how much how much they’ve been screwed over by you know
they’ve been screwed over by you know
they’ve been screwed over by you know other people promising stuff or their
other people promising stuff or their
other people promising stuff or their own disbelief in terms of their support
own disbelief in terms of their support
own disbelief in terms of their support system growing up and it depends on
system growing up and it depends on
system growing up and it depends on depends on them but the process itself
depends on them but the process itself
depends on them but the process itself doesn’t take long we’ve got it down
doesn’t take long we’ve got it down
doesn’t take long we’ve got it down because it’s process-based we can
because it’s process-based we can
because it’s process-based we can actually work with an individual and get
actually work with an individual and get
actually work with an individual and get their brand defined in two days in
their brand defined in two days in
their brand defined in two days in person you know like one hundred percent
person you know like one hundred percent
person you know like one hundred percent focus on us we take you through the
focus on us we take you through the
focus on us we take you through the process we get name tag line colors
process we get name tag line colors
process we get name tag line colors visuals everything done in two days
visuals everything done in two days
visuals everything done in two days that’s privately um but if somebody’s
that’s privately um but if somebody’s
that’s privately um but if somebody’s working with us privately over the phone
working with us privately over the phone
working with us privately over the phone it could take three weeks you know with
it could take three weeks you know with
it could take three weeks you know with life right now where are you actually
life right now where are you actually
life right now where are you actually physically based we’re in Los Angeles
physically based we’re in Los Angeles
physically based we’re in Los Angeles okay cool but we work with people all
okay cool but we work with people all
okay cool but we work with people all around / me next time out to LA I’m
around / me next time out to LA I’m
around / me next time out to LA I’m gonna lick you up please do what has
gonna lick you up please do what has
gonna lick you up please do what has coffee uh yeah I’m upward um can you
coffee uh yeah I’m upward um can you
coffee uh yeah I’m upward um can you give an example of a recent client
give an example of a recent client
give an example of a recent client you’ve worked with just to kind of bring
you’ve worked with just to kind of bring
you’ve worked with just to kind of bring it home for the people watching I sure
it home for the people watching I sure
it home for the people watching I sure sure I wasn’t even what happened ah
sure I wasn’t even what happened ah
sure I wasn’t even what happened ah let’s see a recent client we’ve just
let’s see a recent client we’ve just
let’s see a recent client we’ve just recently launched her now this is a full
recently launched her now this is a full
recently launched her now this is a full service client where we helped her
service client where we helped her
service client where we helped her develop the brand and then we also set
develop the brand and then we also set
develop the brand and then we also set her up in on a website systems really
her up in on a website systems really
her up in on a website systems really helped her do her first campaigns in
helped her do her first campaigns in
helped her do her first campaigns in terms of name collection we hooked her
terms of name collection we hooked her
terms of name collection we hooked her up with video SEO and you know really
up with video SEO and you know really
up with video SEO and you know really getting her known it was a woman who was
getting her known it was a woman who was
getting her known it was a woman who was a teacher I you’re on the East Coast
a teacher I you’re on the East Coast
a teacher I you’re on the East Coast right yeah she’s in New Jersey so she
right yeah she’s in New Jersey so she
right yeah she’s in New Jersey so she was in New Jersey or she said it was she
was in New Jersey or she said it was she
was in New Jersey or she said it was she still has in New Jersey and she was a
still has in New Jersey and she was a
still has in New Jersey and she was a teacher and she had been struggling and
teacher and she had been struggling and
teacher and she had been struggling and bouncing around in the information you
bouncing around in the information you
bouncing around in the information you know going to tell the seminars people
know going to tell the seminars people
know going to tell the seminars people telling her all these different things
telling her all these different things
telling her all these different things to do to do her business and she just
to do to do her business and she just
to do to do her business and she just wasn’t getting any anything she really
wasn’t getting any anything she really
wasn’t getting any anything she really wasn’t getting anything solid done so
wasn’t getting anything solid done so
wasn’t getting anything solid done so she came to us we helped her launch her
she came to us we helped her launch her
she came to us we helped her launch her brand get clear on what what it is that
brand get clear on what what it is that
brand get clear on what what it is that she really is doing and who was
she really is doing and who was
she really is doing and who was her market she came up with a product or
her market she came up with a product or
her market she came up with a product or really a company called fortuigence and
really a company called fortuigence and
really a company called fortuigence and it helps she was a teacher and she’s
it helps she was a teacher and she’s
it helps she was a teacher and she’s helping homeschooling parents develop
helping homeschooling parents develop
helping homeschooling parents develop better skills to teach their children oh
better skills to teach their children oh
better skills to teach their children oh it was and we was really working her
it was and we was really working her
it was and we was really working her through to a point of having a solid
through to a point of having a solid
through to a point of having a solid business up until up until she worked
business up until up until she worked
business up until up until she worked with us it was just an idea and a hope
with us it was just an idea and a hope
with us it was just an idea and a hope and a desire and a and a real a real
and a desire and a and a real a real
and a desire and a and a real a real passion to helping kids learn and then
passion to helping kids learn and then
passion to helping kids learn and then when we really worked with her and got
when we really worked with her and got
when we really worked with her and got her to understand that her market was
her to understand that her market was
her to understand that her market was really the parents giving them the tools
really the parents giving them the tools
really the parents giving them the tools to teach their kids everything opened up
to teach their kids everything opened up
to teach their kids everything opened up everything’s opened up she and I’m
everything’s opened up she and I’m
everything’s opened up she and I’m really proud of her she’s now doing her
really proud of her she’s now doing her
really proud of her she’s now doing her own campaign she’s doing she’s offering
own campaign she’s doing she’s offering
own campaign she’s doing she’s offering I don’t know what she’s offering free
I don’t know what she’s offering free
I don’t know what she’s offering free Kindle reports now and I’m so proud of
Kindle reports now and I’m so proud of
Kindle reports now and I’m so proud of her um and she’s doing she’s really
her um and she’s doing she’s really
her um and she’s doing she’s really kicking butt so that’s somebody who we
kicking butt so that’s somebody who we
kicking butt so that’s somebody who we recently worked with we’re working with
recently worked with we’re working with
recently worked with we’re working with somebody now which is kind of a funny
somebody now which is kind of a funny
somebody now which is kind of a funny project to me it makes me laugh it’s
project to me it makes me laugh it’s
project to me it makes me laugh it’s it’s it’s numerology okay then taking
it’s it’s numerology okay then taking
it’s it’s numerology okay then taking numerology from a rationalist point of
numerology from a rationalist point of
numerology from a rationalist point of view and turning it into you know
view and turning it into you know
view and turning it into you know numbers is just the process right its
numbers is just the process right its
numbers is just the process right its technology so she’s using technology in
technology so she’s using technology in
technology so she’s using technology in that way to launch a business um and you
that way to launch a business um and you
that way to launch a business um and you describe the the pop moment for either
describe the the pop moment for either
describe the the pop moment for either those two that that you can remember
those two that that you can remember
those two that that you can remember going through with them uh for the 42
going through with them uh for the 42
going through with them uh for the 42 urgence it was the pop moment for her
urgence it was the pop moment for her
urgence it was the pop moment for her was when she realized that her market
was when she realized that her market
was when she realized that her market wasn’t kids hmm when she realized that
wasn’t kids hmm when she realized that
wasn’t kids hmm when she realized that there’s no way in hell that she’s going
there’s no way in hell that she’s going
there’s no way in hell that she’s going to reach high schoolers you know hey
to reach high schoolers you know hey
to reach high schoolers you know hey learn how to write an essay you know
learn how to write an essay you know
learn how to write an essay you know like they’re not going to care about
like they’re not going to care about
like they’re not going to care about that but if she reached the the
that but if she reached the the
that but if she reached the the homeschooling parents who are really
homeschooling parents who are really
homeschooling parents who are really trying to you know and and and here’s a
trying to you know and and and here’s a
trying to you know and and and here’s a teacher who had been in the education
teacher who had been in the education
teacher who had been in the education system so she could talk from the
system so she could talk from the
system so she could talk from the problems from within the education
problems from within the education
problems from within the education system she spoke the homeschooling
system she spoke the homeschooling
system she spoke the homeschooling language so when she realized that our
language so when she realized that our
language so when she realized that our market was the parents and that she
market was the parents and that she
market was the parents and that she wasn’t just a teacher and that was
wasn’t just a teacher and that was
wasn’t just a teacher and that was another moment when she realized she
another moment when she realized she
another moment when she realized she wasn’t a teacher any longer
wasn’t a teacher any longer
wasn’t a teacher any longer a business owner right okay and that was
a business owner right okay and that was
a business owner right okay and that was a huge huge pot for her cool yeah it’s
a huge huge pot for her cool yeah it’s
a huge huge pot for her cool yeah it’s going so when people hire you is it is
going so when people hire you is it is
going so when people hire you is it is it like intense for a while and then it
it like intense for a while and then it
it like intense for a while and then it phases out or how does the process
phases out or how does the process
phases out or how does the process usually work yeah that’s really
usually work yeah that’s really
usually work yeah that’s really interesting and I was going to say one
interesting and I was going to say one
interesting and I was going to say one other client that I can record we can
other client that I can record we can
other client that I can record we can talk about I’ll talk about this client
talk about I’ll talk about this client
talk about I’ll talk about this client after your question what is me I’m now a
after your question what is me I’m now a
after your question what is me I’m now a client of brand new and I’m like yeah
client of brand new and I’m like yeah
client of brand new and I’m like yeah I’m my own client then um excuse me um
I’m my own client then um excuse me um
I’m my own client then um excuse me um the question was how long how intense
the question was how long how intense
the question was how long how intense excuse me a moment 10 you can do
excuse me a moment 10 you can do
excuse me a moment 10 you can do coaching sessions with yourself no I
coaching sessions with yourself no I
coaching sessions with yourself no I can’t no thank goodness there’s a veto
can’t no thank goodness there’s a veto
can’t no thank goodness there’s a veto because when I think I know because I’m
because when I think I know because I’m
because when I think I know because I’m like working with other people it’s so
like working with other people it’s so
like working with other people it’s so interesting to take off that at knowing
interesting to take off that at knowing
interesting to take off that at knowing and be in the same pain and the same
and be in the same pain and the same
and be in the same pain and the same torture that the entrepreneurs are in
torture that the entrepreneurs are in
torture that the entrepreneurs are in themselves not the process but that you
themselves not the process but that you
themselves not the process but that you know their own self torture like what am
know their own self torture like what am
know their own self torture like what am i creating yeah um it is intense in the
i creating yeah um it is intense in the
i creating yeah um it is intense in the beginning because you’re having to peel
beginning because you’re having to peel
beginning because you’re having to peel away like they said that safety net you
away like they said that safety net you
away like they said that safety net you know all these things that you hold onto
know all these things that you hold onto
know all these things that you hold onto because it’s it’s a lot of work to take
because it’s it’s a lot of work to take
because it’s it’s a lot of work to take something that you imagine and make it
something that you imagine and make it
something that you imagine and make it solid right you’re you’re grappling with
solid right you’re you’re grappling with
solid right you’re you’re grappling with your own self belief and the you know
your own self belief and the you know
your own self belief and the you know the pressures from the outside world
the pressures from the outside world
the pressures from the outside world going that’s not real you’re just a
going that’s not real you’re just a
going that’s not real you’re just a dreamer whatever it is so we hold on to
dreamer whatever it is so we hold on to
dreamer whatever it is so we hold on to things to help make it real so that’s
things to help make it real so that’s
things to help make it real so that’s one of the things I think is pretty
one of the things I think is pretty
one of the things I think is pretty intense to let go of that what we
intense to let go of that what we
intense to let go of that what we thought we needed to make it real to
thought we needed to make it real to
thought we needed to make it real to really make it real I think the intense
really make it real I think the intense
really make it real I think the intense part two is coming up with languaging
part two is coming up with languaging
part two is coming up with languaging because words means so much and there’s
because words means so much and there’s
because words means so much and there’s so many pressures for people to come up
so many pressures for people to come up
so many pressures for people to come up with the right word you know the right
with the right word you know the right
with the right word you know the right word combination to come up with the
word combination to come up with the
word combination to come up with the name of the company got to get the URL
name of the company got to get the URL
name of the company got to get the URL got to get the trademark got to get you
got to get the trademark got to get you
got to get the trademark got to get you know there’s so many pressures and I
know there’s so many pressures and I
know there’s so many pressures and I think it’s pretty intense to come to
think it’s pretty intense to come to
think it’s pretty intense to come to peel away all that to get to the right
peel away all that to get to the right
peel away all that to get to the right language
language
language that’s just right for the brand or the
that’s just right for the brand or the
that’s just right for the brand or the product separate from all that and most
product separate from all that and most
product separate from all that and most of the time when we get to the right
of the time when we get to the right
of the time when we get to the right words it’s cleared you get the URL you
words it’s cleared you get the URL you
words it’s cleared you get the URL you get that but it but we have to peel away
get that but it but we have to peel away
get that but it but we have to peel away that need to get to the right language
that need to get to the right language
that need to get to the right language and its intent that part’s intense and
and its intent that part’s intense and
and its intent that part’s intense and I’d say the biggest intense is of is
I’d say the biggest intense is of is
I’d say the biggest intense is of is somebody really owning owning how big
somebody really owning owning how big
somebody really owning owning how big they could be they have a dream but when
they could be they have a dream but when
they could be they have a dream but when we really get to it can you are they
we really get to it can you are they
we really get to it can you are they really believing in it so if I’m if I’m
really believing in it so if I’m if I’m
really believing in it so if I’m if I’m a new client and we go through our so
a new client and we go through our so
a new client and we go through our so I’m not based in la i’m gonna call you
I’m not based in la i’m gonna call you
I’m not based in la i’m gonna call you up and say Kim uh-huh want you to help
up and say Kim uh-huh want you to help
up and say Kim uh-huh want you to help me then it’s about three weeks at the
me then it’s about three weeks at the
me then it’s about three weeks at the beginning for that first kind of intense
beginning for that first kind of intense
beginning for that first kind of intense process is three weeks it could take
process is three weeks it could take
process is three weeks it could take faster I mean we worked with somebody
faster I mean we worked with somebody
faster I mean we worked with somebody privately over over the phone and in a
privately over over the phone and in a
privately over over the phone and in a week it could take faster it really
week it could take faster it really
week it could take faster it really depends on the individual and how come
depends on the individual and how come
depends on the individual and how come how committed meaning not how much they
how committed meaning not how much they
how committed meaning not how much they believe in themselves but how much time
believe in themselves but how much time
believe in themselves but how much time commitment they can commit to the
commitment they can commit to the
commitment they can commit to the process so we walk their specific steps
process so we walk their specific steps
process so we walk their specific steps so we’ve broken in brand new there’s
so we’ve broken in brand new there’s
so we’ve broken in brand new there’s three stages that we call the from from
three stages that we call the from from
three stages that we call the from from idea to market and the we call power
idea to market and the we call power
idea to market and the we call power path is stage one where you’re coming up
path is stage one where you’re coming up
path is stage one where you’re coming up with the concept how do we really put it
with the concept how do we really put it
with the concept how do we really put it into a structure and what’s the real
into a structure and what’s the real
into a structure and what’s the real rollout plan what are we really looking
rollout plan what are we really looking
rollout plan what are we really looking is it just one product are we talking at
is it just one product are we talking at
is it just one product are we talking at the product level or the divisional
the product level or the divisional
the product level or the divisional level is that the umbrella what are we
level is that the umbrella what are we
level is that the umbrella what are we really changing how big do we see all
really changing how big do we see all
really changing how big do we see all that has to come up first and then we in
that has to come up first and then we in
that has to come up first and then we in that period of time we typically come up
that period of time we typically come up
that period of time we typically come up with some product or something so that
with some product or something so that
with some product or something so that you get some generous of money
you get some generous of money
you get some generous of money generating right get something moving
generating right get something moving
generating right get something moving then we move into the brand process
then we move into the brand process
then we move into the brand process stage to brand power where we that’s
stage to brand power where we that’s
stage to brand power where we that’s where we get into the hard core brand
where we get into the hard core brand
where we get into the hard core brand communication and we decide what and the
communication and we decide what and the
communication and we decide what and the cool thing about the process is you can
cool thing about the process is you can
cool thing about the process is you can use it at any level the company umbrella
use it at any level the company umbrella
use it at any level the company umbrella level you can do it at a divisional or
level you can do it at a divisional or
level you can do it at a divisional or product all the way down to the product
product all the way down to the product
product all the way down to the product level so you can use that process again
level so you can use that process again
level so you can use that process again and again we tell people you could write
and again we tell people you could write
and again we tell people you could write a book we’ve we’ve taken people through
a book we’ve we’ve taken people through
a book we’ve we’ve taken people through the brand process to write their book
the brand process to write their book
the brand process to write their book and you write it fast because you have
and you write it fast because you have
and you write it fast because you have the clarity of oh my god this is what
the clarity of oh my god this is what
the clarity of oh my god this is what this is about
this is about
this is about you don’t spend that time kind of
you don’t spend that time kind of
you don’t spend that time kind of churning until you get something solid
churning until you get something solid
churning until you get something solid but it depends I mean if you’re just the
but it depends I mean if you’re just the
but it depends I mean if you’re just the typical person going through just bring
typical person going through just bring
typical person going through just bring a stage to brand power over the phone
a stage to brand power over the phone
a stage to brand power over the phone typically is about a month yeah meaning
typically is about a month yeah meaning
typically is about a month yeah meaning they’ve got life they’ve got business
they’ve got life they’ve got business
they’ve got life they’ve got business they’ve got all these other things but
they’ve got all these other things but
they’ve got all these other things but it doesn’t have to be that long it could
it doesn’t have to be that long it could
it doesn’t have to be that long it could be faster and then stage stage 3 is
be faster and then stage stage 3 is
be faster and then stage stage 3 is market power is where now that you have
market power is where now that you have
market power is where now that you have the brand how do we really roll it out
the brand how do we really roll it out
the brand how do we really roll it out into a reliable repeatable sustainable
into a reliable repeatable sustainable
into a reliable repeatable sustainable system basically we call it marketing
system basically we call it marketing
system basically we call it marketing prep but it’s so much more it’s coming
prep but it’s so much more it’s coming
prep but it’s so much more it’s coming up with all your products coming up with
up with all your products coming up with
up with all your products coming up with your marketing funnel you drip your
your marketing funnel you drip your
your marketing funnel you drip your understanding of how do you take your
understanding of how do you take your
understanding of how do you take your brand and make original products born
brand and make original products born
brand and make original products born from the concept of the brand so it’s
from the concept of the brand so it’s
from the concept of the brand so it’s it’s it’s really a repeat it’s a
it’s it’s really a repeat it’s a
it’s it’s really a repeat it’s a repeatable understanding what marketing
repeatable understanding what marketing
repeatable understanding what marketing really is not running after tactics
really is not running after tactics
really is not running after tactics right and then ongoing if they have new
right and then ongoing if they have new
right and then ongoing if they have new products are launching you come back
products are launching you come back
products are launching you come back make sure as kind of thing absolutely
make sure as kind of thing absolutely
make sure as kind of thing absolutely and then and that’s really that’s the
and then and that’s really that’s the
and then and that’s really that’s the brand communication side then we also
brand communication side then we also
brand communication side then we also have the side we call it Enterprise
have the side we call it Enterprise
have the side we call it Enterprise accelerator where people can come in and
accelerator where people can come in and
accelerator where people can come in and say hey I’ve got an idea I need your
say hey I’ve got an idea I need your
say hey I’ve got an idea I need your help to actually do it I need your help
help to actually do it I need your help
help to actually do it I need your help to actually produce it make it do my
to actually produce it make it do my
to actually produce it make it do my reports get develop my website do my
reports get develop my website do my
reports get develop my website do my video SEO what what videos do I need for
video SEO what what videos do I need for
video SEO what what videos do I need for SEO we do all of it we actually
SEO we do all of it we actually
SEO we do all of it we actually physically do it it’s not just
physically do it it’s not just
physically do it it’s not just information we’re a full-service agency
information we’re a full-service agency
information we’re a full-service agency right cool now that’s why I brand you
right cool now that’s why I brand you
right cool now that’s why I brand you client now because it got to a point
client now because it got to a point
client now because it got to a point where it’s like you know what I’ve been
where it’s like you know what I’ve been
where it’s like you know what I’ve been helping entrepreneurs for all these
helping entrepreneurs for all these
helping entrepreneurs for all these years um it’s time to really launch my
years um it’s time to really launch my
years um it’s time to really launch my own brand so what is your new brand what
own brand so what is your new brand what
own brand so what is your new brand what are you launching um it’s interesting
are you launching um it’s interesting
are you launching um it’s interesting it’s in development and it’s basically a
it’s in development and it’s basically a
it’s in development and it’s basically a wellness it’s a lifestyle brand women’s
wellness it’s a lifestyle brand women’s
wellness it’s a lifestyle brand women’s well-being I’ve launched it through
well-being I’ve launched it through
well-being I’ve launched it through digital media I have a youtube channel
digital media I have a youtube channel
digital media I have a youtube channel people can learn learn about me Kim Kim
people can learn learn about me Kim Kim
people can learn learn about me Kim Kim castle youtube it’s called Kim TV at the
castle youtube it’s called Kim TV at the
castle youtube it’s called Kim TV at the moment as I’m really learning what this
moment as I’m really learning what this
moment as I’m really learning what this brand is allowing it to
brand is allowing it to
brand is allowing it to for me rather than rather than as a art
for me rather than rather than as a art
for me rather than rather than as a art director creative director I can come up
director creative director I can come up
director creative director I can come up with an idea and muscle to it but I
with an idea and muscle to it but I
with an idea and muscle to it but I didn’t want to do that I wanted this to
didn’t want to do that I wanted this to
didn’t want to do that I wanted this to be more organic and allow it in this day
be more organic and allow it in this day
be more organic and allow it in this day and age brands Grover them with an
and age brands Grover them with an
and age brands Grover them with an audience and I really wanted to develop
audience and I really wanted to develop
audience and I really wanted to develop this with an audience so my focus right
this with an audience so my focus right
this with an audience so my focus right now is really with the audience is
now is really with the audience is
now is really with the audience is communicating from the audience my
communicating from the audience my
communicating from the audience my audience is 40 plus women and what’s
audience is 40 plus women and what’s
audience is 40 plus women and what’s really fascinating is launching it
really fascinating is launching it
really fascinating is launching it through media today people don’t realize
through media today people don’t realize
through media today people don’t realize the amazing tools that we have to really
the amazing tools that we have to really
the amazing tools that we have to really reach mass-market appeal if you use them
reach mass-market appeal if you use them
reach mass-market appeal if you use them and I think digital is the biggest way
and I think digital is the biggest way
and I think digital is the biggest way to go digital video I believe that we’ve
to go digital video I believe that we’ve
to go digital video I believe that we’ve surpassed the information age it’s dead
surpassed the information age it’s dead
surpassed the information age it’s dead or on its last breath because it’s so
or on its last breath because it’s so
or on its last breath because it’s so much coming at our head we then we’ve
much coming at our head we then we’ve
much coming at our head we then we’ve been you know intellectualized today
been you know intellectualized today
been you know intellectualized today there’s only so much our brain can
there’s only so much our brain can
there’s only so much our brain can handle another ten tell us someone our
handle another ten tell us someone our
handle another ten tell us someone our another webinar no wonder we watch the
another webinar no wonder we watch the
another webinar no wonder we watch the Kardashians we need a break you know so
Kardashians we need a break you know so
Kardashians we need a break you know so I think I think digital video is the way
I think I think digital video is the way
I think I think digital video is the way we’re going to experience everything be
we’re going to experience everything be
we’re going to experience everything be it hobbies be it business expansion viet
it hobbies be it business expansion viet
it hobbies be it business expansion viet relationships be it spirituality and i
relationships be it spirituality and i
relationships be it spirituality and i think everybody needs to develop their
think everybody needs to develop their
think everybody needs to develop their brand using digital video creating shows
brand using digital video creating shows
brand using digital video creating shows and whether you’re the on-camera person
and whether you’re the on-camera person
and whether you’re the on-camera person or you’re just developing the
or you’re just developing the
or you’re just developing the information that you have off a for-hire
information that you have off a for-hire
information that you have off a for-hire person and so that’s really what i’m
person and so that’s really what i’m
person and so that’s really what i’m doing um and i’m sharing the entire
doing um and i’m sharing the entire
doing um and i’m sharing the entire journey so as ever the brand you know
journey so as ever the brand you know
journey so as ever the brand you know educator I have this thing that’s called
educator I have this thing that’s called
educator I have this thing that’s called naked Kim Darroch naked Kim I know brand
naked Kim Darroch naked Kim I know brand
naked Kim Darroch naked Kim I know brand where people get to join me behind the
where people get to join me behind the
where people get to join me behind the scenes and learn everything that I’m
scenes and learn everything that I’m
scenes and learn everything that I’m going through everything that it takes
going through everything that it takes
going through everything that it takes to launch a brand a mass-market brand
to launch a brand a mass-market brand
to launch a brand a mass-market brand using digital video and beyond no it’s
using digital video and beyond no it’s
using digital video and beyond no it’s yeah it’s
yeah it’s
yeah it’s it’s basically a reality series without
it’s basically a reality series without
it’s basically a reality series without the shell so that’s Kim TV on YouTube
the shell so that’s Kim TV on YouTube
the shell so that’s Kim TV on YouTube well you can see the public face which
well you can see the public face which
well you can see the public face which is the final product on YouTube YouTube
is the final product on YouTube YouTube
is the final product on YouTube YouTube Kim castle or you can go to naked Kim
Kim castle or you can go to naked Kim
Kim castle or you can go to naked Kim calm and you can see what I’m doing in
calm and you can see what I’m doing in
calm and you can see what I’m doing in terms of so you see the front face with
terms of so you see the front face with
terms of so you see the front face with YouTube what how I’m doing it but then
YouTube what how I’m doing it but then
YouTube what how I’m doing it but then you don’t get to see everything that’s
you don’t get to see everything that’s
you don’t get to see everything that’s going on behind the scenes in terms of
going on behind the scenes in terms of
going on behind the scenes in terms of the strategies that I’m taking you see
the strategies that I’m taking you see
the strategies that I’m taking you see the show changing you see you learn
the show changing you see you learn
the show changing you see you learn basically the whole world of monetizing
basically the whole world of monetizing
basically the whole world of monetizing YouTube and if people so people want to
YouTube and if people so people want to
YouTube and if people so people want to then learn more about brand you is the
then learn more about brand you is the
then learn more about brand you is the best places to go to the range Brandi
best places to go to the range Brandi
best places to go to the range Brandi that’s the letter U com okay perfect can
that’s the letter U com okay perfect can
that’s the letter U com okay perfect can we’re bumping up against a clock it’s
we’re bumping up against a clock it’s
we’re bumping up against a clock it’s been great it’s in great to actually you
been great it’s in great to actually you
been great it’s in great to actually you know talk to you finally and always
know talk to you finally and always
know talk to you finally and always different it has been amazing ah a lot
different it has been amazing ah a lot
different it has been amazing ah a lot of entrepreneurs definitely don’t know
of entrepreneurs definitely don’t know
of entrepreneurs definitely don’t know how to mark and bren themselves and
how to mark and bren themselves and
how to mark and bren themselves and you’re providing a great service in the
you’re providing a great service in the
you’re providing a great service in the market so so thank you and thank you for
market so so thank you and thank you for
market so so thank you and thank you for spending the time today oh my joy I’d
spending the time today oh my joy I’d
spending the time today oh my joy I’d love to give a free gift if somebody
love to give a free gift if somebody
love to give a free gift if somebody wants so let me reiterate all the
wants so let me reiterate all the
wants so let me reiterate all the different ways to reach us Brandi calm
different ways to reach us Brandi calm
different ways to reach us Brandi calm there’s a free gift there at Brandi calm
there’s a free gift there at Brandi calm
there’s a free gift there at Brandi calm called the seven secrets to today’s top
called the seven secrets to today’s top
called the seven secrets to today’s top earning brands it’s free you here I
earning brands it’s free you here I
earning brands it’s free you here I break down seven seven strategies and I
break down seven seven strategies and I
break down seven seven strategies and I that big brands are doing so you see
that big brands are doing so you see
that big brands are doing so you see what the big brands are doing and then i
what the big brands are doing and then i
what the big brands are doing and then i should say are the same seven strategies
should say are the same seven strategies
should say are the same seven strategies that entrepreneurs are doing so you see
that entrepreneurs are doing so you see
that entrepreneurs are doing so you see it’s not just a big brand its
it’s not just a big brand its
it’s not just a big brand its entrepreneurial it’s it’s you if you’re
entrepreneurial it’s it’s you if you’re
entrepreneurial it’s it’s you if you’re starting a business and then if you want
starting a business and then if you want
starting a business and then if you want to watch how to launch a brand using
to watch how to launch a brand using
to watch how to launch a brand using digital media and really play it a
digital media and really play it a
digital media and really play it a bigger bigger level level and watch me
bigger bigger level level and watch me
bigger bigger level level and watch me be naked go to naked kim calm and I mean
be naked go to naked kim calm and I mean
be naked go to naked kim calm and I mean that literally and figuratively because
that literally and figuratively because
that literally and figuratively because I peel it all off and then um yeah if
I peel it all off and then um yeah if
I peel it all off and then um yeah if you want to see what it looks like from
you want to see what it looks like from
you want to see what it looks like from the public face you can go to youtube
the public face you can go to youtube
the public face you can go to youtube very cool thank you so much Kim I’m
very cool thank you so much Kim I’m
very cool thank you so much Kim I’m gonna check it out myself please do and
gonna check it out myself please do and
gonna check it out myself please do and it’s a joy to finally meet you and
it’s a joy to finally meet you and
it’s a joy to finally meet you and connect and I just I’ve just watched
connect and I just I’ve just watched
connect and I just I’ve just watched what you’ve done over these years and
what you’ve done over these years and
what you’ve done over these years and it’s it’s friend it’s really been
it’s it’s friend it’s really been
it’s it’s friend it’s really been wonderful to watch you you know own what
wonderful to watch you you know own what
wonderful to watch you you know own what you’re doing and and you know I could
you’re doing and and you know I could
you’re doing and and you know I could see your
see your
see your shifts and changes is you really you
shifts and changes is you really you
shifts and changes is you really you know stepped into the fullest of your
know stepped into the fullest of your
know stepped into the fullest of your power and it’s fun and enjoy to watch
power and it’s fun and enjoy to watch
power and it’s fun and enjoy to watch you tell you the truth you know you
you tell you the truth you know you
you tell you the truth you know you don’t know who’s watching you from you
don’t know who’s watching you from you
don’t know who’s watching you from you know you just do what you do and it’s
know you just do what you do and it’s
know you just do what you do and it’s been a joy to watch you grow well this
been a joy to watch you grow well this
been a joy to watch you grow well this is gonna go live on i mean it is live on
is gonna go live on i mean it is live on
is gonna go live on i mean it is live on youtube but it’s going to go up and
youtube but it’s going to go up and
youtube but it’s going to go up and usually get some questions so bility
usually get some questions so bility
usually get some questions so bility washing do you have questions leave it
washing do you have questions leave it
washing do you have questions leave it below and if we have enough maybe we’ll
below and if we have enough maybe we’ll
below and if we have enough maybe we’ll do another session with Kim don’t do
do another session with Kim don’t do
do another session with Kim don’t do wonderful and when you come you’re out
wonderful and when you come you’re out
wonderful and when you come you’re out to LA give me a call I will thanks Kim
to LA give me a call I will thanks Kim
to LA give me a call I will thanks Kim okay bye all right
”
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