how to write a company profile marketing is hard okay for a lot of entrepreneurs
is hard okay for a lot of entrepreneurs
is hard okay for a lot of entrepreneurs marketing is one of the hardest things
marketing is one of the hardest things
marketing is one of the hardest things that they have to do you might be great
that they have to do you might be great
that they have to do you might be great at your product your service talking to
at your product your service talking to
at your product your service talking to customers once they’ve bought service in
customers once they’ve bought service in
customers once they’ve bought service in them making them feel happy going going
them making them feel happy going going
them making them feel happy going going over and above to exceed their
over and above to exceed their
over and above to exceed their expectations you’re probably really good
expectations you’re probably really good
expectations you’re probably really good at that but marketing is something that
at that but marketing is something that
at that but marketing is something that a lot of you are really bad at and and
a lot of you are really bad at and and
a lot of you are really bad at and and marketing is hard look at the marketing
marketing is hard look at the marketing
marketing is hard look at the marketing around you look at look at marketing
around you look at look at marketing
around you look at look at marketing from from entrepreneurs small businesses
from from entrepreneurs small businesses
from from entrepreneurs small businesses all the way up to big companies how many
all the way up to big companies how many
all the way up to big companies how many marketing campaigns do you remember how
marketing campaigns do you remember how
marketing campaigns do you remember how many of them leave a lasting mark on you
many of them leave a lasting mark on you
many of them leave a lasting mark on you think about the TV that you just watched
think about the TV that you just watched
think about the TV that you just watched whatever show you watched last night all
whatever show you watched last night all
whatever show you watched last night all the commercials that you saw how many of
the commercials that you saw how many of
the commercials that you saw how many of you actually remember probably not a lot
you actually remember probably not a lot
you actually remember probably not a lot because the marketing is not memorable
because the marketing is not memorable
because the marketing is not memorable and that’s from big business all the way
and that’s from big business all the way
and that’s from big business all the way down to you as an entrepreneur and you
down to you as an entrepreneur and you
down to you as an entrepreneur and you have an opportunity to stand out and
have an opportunity to stand out and
have an opportunity to stand out and that comes with your company profile
that comes with your company profile
that comes with your company profile that’s a starting point people want to
that’s a starting point people want to
that’s a starting point people want to know what you do to me marketing is all
know what you do to me marketing is all
know what you do to me marketing is all about values people want to know what
about values people want to know what
about values people want to know what you stand for they want to know why they
you stand for they want to know why they
you stand for they want to know why they should care make me care quickly because
should care make me care quickly because
should care make me care quickly because I’m only watching you for two seconds
I’m only watching you for two seconds
I’m only watching you for two seconds and then I’m off to somewhere else so
and then I’m off to somewhere else so
and then I’m off to somewhere else so make me care give me a reason to care
make me care give me a reason to care
make me care give me a reason to care make it personal
make it personal
make it personal whatever business you’re in you have to
whatever business you’re in you have to
whatever business you’re in you have to be about something more important you
be about something more important you
be about something more important you have to let that shine through if you
have to let that shine through if you
have to let that shine through if you look at Nike they’re not selling shoes
look at Nike they’re not selling shoes
look at Nike they’re not selling shoes shoes are a commodity item you could
shoes are a commodity item you could
shoes are a commodity item you could sell shoes and buy them off of ebay for
sell shoes and buy them off of ebay for
sell shoes and buy them off of ebay for cheap you can you can get them sourced
cheap you can you can get them sourced
cheap you can you can get them sourced in China crappy shoes it doesn’t matter
in China crappy shoes it doesn’t matter
in China crappy shoes it doesn’t matter you’re not they’re not selling shoes
you’re not they’re not selling shoes
you’re not they’re not selling shoes what Nike does is they honor athletics
what Nike does is they honor athletics
what Nike does is they honor athletics they honor great athletes that’s what
they honor great athletes that’s what
they honor great athletes that’s what you’re buying into when you buy a Nike
you’re buying into when you buy a Nike
you’re buying into when you buy a Nike shoe you feel like you’re LeBron James
shoe you feel like you’re LeBron James
shoe you feel like you’re LeBron James that’s what you’re buying into so what
that’s what you’re buying into so what
that’s what you’re buying into so what are people buying into when they connect
are people buying into when they connect
are people buying into when they connect with you how can they feel that right
with you how can they feel that right
with you how can they feel that right away tell me your story you have an
away tell me your story you have an
away tell me your story you have an advantage as an entrepreneur
advantage as an entrepreneur
advantage as an entrepreneur to tell me your story to make it
to tell me your story to make it
to tell me your story to make it personal to make it passionate tell me
personal to make it passionate tell me
personal to make it passionate tell me why you started this company what you
why you started this company what you
why you started this company what you believe in because if you make a boring
believe in because if you make a boring
believe in because if you make a boring company profile like everybody else it’s
company profile like everybody else it’s
company profile like everybody else it’s going to get ignored when was the last
going to get ignored when was the last
going to get ignored when was the last time you saw an exciting memorable
time you saw an exciting memorable
time you saw an exciting memorable company profile if you’re selling lawn
company profile if you’re selling lawn
company profile if you’re selling lawn care services you don’t want to just say
care services you don’t want to just say
care services you don’t want to just say ABC company we sell ferns and lawns
ABC company we sell ferns and lawns
ABC company we sell ferns and lawns landscaping and grass cutting and all
landscaping and grass cutting and all
landscaping and grass cutting and all the boring stuff snow removal blah blah
the boring stuff snow removal blah blah
the boring stuff snow removal blah blah blah you just lost me I’m moving on to
blah you just lost me I’m moving on to
blah you just lost me I’m moving on to somebody else show your picture show
somebody else show your picture show
somebody else show your picture show your smiling face or even a video would
your smiling face or even a video would
your smiling face or even a video would be better but if you’re shy at least a
be better but if you’re shy at least a
be better but if you’re shy at least a picture say hi I’m John I started this
picture say hi I’m John I started this
picture say hi I’m John I started this business because I love landscaping I
business because I love landscaping I
business because I love landscaping I will care for a year in lawn like it’s
will care for a year in lawn like it’s
will care for a year in lawn like it’s my own I got into this because you know
my own I got into this because you know
my own I got into this because you know you tell whatever story when you were
you tell whatever story when you were
you tell whatever story when you were five years old your mom gave you a
five years old your mom gave you a
five years old your mom gave you a flower and that reminds you of her all
flower and that reminds you of her all
flower and that reminds you of her all the time like make it personal touch me
the time like make it personal touch me
the time like make it personal touch me with something make me feel like I want
with something make me feel like I want
with something make me feel like I want to know you I want you working on my
to know you I want you working on my
to know you I want you working on my lawn that can come through in your
lawn that can come through in your
lawn that can come through in your company profile if you make it a
company profile if you make it a
company profile if you make it a standard boring one you might as well
standard boring one you might as well
standard boring one you might as well not have a company profile at all
not have a company profile at all
not have a company profile at all because people are going to gloss over
because people are going to gloss over
because people are going to gloss over it this comes as a result from a
it this comes as a result from a
it this comes as a result from a question from Mark who wrote in for my
question from Mark who wrote in for my
question from Mark who wrote in for my newsletter list
newsletter list
newsletter list he said I’m starting a company it’s in
he said I’m starting a company it’s in
he said I’m starting a company it’s in real estate and I’m looking forward to
real estate and I’m looking forward to
real estate and I’m looking forward to your assistance on making a company
your assistance on making a company
your assistance on making a company profile listen so you’re in real estate
profile listen so you’re in real estate
profile listen so you’re in real estate okay hugely competitive field how many
okay hugely competitive field how many
okay hugely competitive field how many people are in real estate
people are in real estate
people are in real estate tons of people it’s hard to stand out
tons of people it’s hard to stand out
tons of people it’s hard to stand out but most people do such a bad job nobody
but most people do such a bad job nobody
but most people do such a bad job nobody tells a personal story nobody’s an
tells a personal story nobody’s an
tells a personal story nobody’s an expert at something tell me why you got
expert at something tell me why you got
expert at something tell me why you got into real estate who says that who says
into real estate who says that who says
into real estate who says that who says why they got into real estate who has a
why they got into real estate who has a
why they got into real estate who has a personal story that I can connect with
personal story that I can connect with
personal story that I can connect with nobody this is your chance
nobody this is your chance
nobody this is your chance get in there tell me why you love real
get in there tell me why you love real
get in there tell me why you love real estate tell me how you pour yourself
estate tell me how you pour yourself
estate tell me how you pour yourself into this business show me some passion
into this business show me some passion
into this business show me some passion so that when I’m looking for somebody to
so that when I’m looking for somebody to
so that when I’m looking for somebody to work with on real estate I’m going to
work with on real estate I’m going to
work with on real estate I’m going to pick you over everybody else because you
pick you over everybody else because you
pick you over everybody else because you made a personal connection with me show
made a personal connection with me show
made a personal connection with me show me your face
me your face
me your face tell me your story tell me how you got
tell me your story tell me how you got
tell me your story tell me how you got started make me care make me care
started make me care make me care
started make me care make me care because most company profiles don’t make
because most company profiles don’t make
because most company profiles don’t make me care they’re boring they’re useless
me care they’re boring they’re useless
me care they’re boring they’re useless keep it simple keep it short you could
keep it simple keep it short you could
keep it simple keep it short you could do it in a hundred words and make me
do it in a hundred words and make me
do it in a hundred words and make me feel something you do that you’re ahead
feel something you do that you’re ahead
feel something you do that you’re ahead of the game I don’t know why more people
of the game I don’t know why more people
of the game I don’t know why more people don’t do this we look at we look at the
don’t do this we look at we look at the
don’t do this we look at we look at the examples that are out there and we say
examples that are out there and we say
examples that are out there and we say oh well this guy is they’re not like
oh well this guy is they’re not like
oh well this guy is they’re not like that so I’m going to copy him and just
that so I’m going to copy him and just
that so I’m going to copy him and just modify it but he’s not having success
modify it but he’s not having success
modify it but he’s not having success with his either take the opportunity to
with his either take the opportunity to
with his either take the opportunity to connect with people show your face tell
connect with people show your face tell
connect with people show your face tell me about your passion and make me care
me about your passion and make me care
me about your passion and make me care that’s a winning company profile that’s
that’s a winning company profile that’s
that’s a winning company profile that’s going to get you some business belief
going to get you some business belief
going to get you some business belief for those you watching liked the video
for those you watching liked the video
for those you watching liked the video please give it a thumbs up below I love
please give it a thumbs up below I love
please give it a thumbs up below I love doing these videos for you and your
doing these videos for you and your
doing these videos for you and your comments your feedback make me want to
comments your feedback make me want to
comments your feedback make me want to keep going so thank you leave a question
keep going so thank you leave a question
keep going so thank you leave a question underneath I’ll make a video response
underneath I’ll make a video response
underneath I’ll make a video response thank you so much and I’ll see you soon
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