how do you generate interest in your company I got a great question from one
company I got a great question from one
company I got a great question from one of my readers Danielle who reached out
of my readers Danielle who reached out
of my readers Danielle who reached out to me on Twitter and we followed by
to me on Twitter and we followed by
to me on Twitter and we followed by email she’s in charge of brand
email she’s in charge of brand
email she’s in charge of brand acquisition and a new company and
acquisition and a new company and
acquisition and a new company and basically is representing companies
basically is representing companies
basically is representing companies we’re trying to get sports stars to
we’re trying to get sports stars to
we’re trying to get sports stars to tweet out and share their messages about
tweet out and share their messages about
tweet out and share their messages about the brand with their audience and one of
the brand with their audience and one of
the brand with their audience and one of my bites how do I stand out how do I get
my bites how do I stand out how do I get
my bites how do I stand out how do I get customers how do I reach out to these
customers how do I reach out to these
customers how do I reach out to these brands and get them interested it’s so
brands and get them interested it’s so
brands and get them interested it’s so common because if you want success with
common because if you want success with
common because if you want success with your business you need to get people
your business you need to get people
your business you need to get people talking about you you need word of mouth
talking about you you need word of mouth
talking about you you need word of mouth to work for you you need people
to work for you you need people
to work for you you need people spreading your message and saying I want
spreading your message and saying I want
spreading your message and saying I want to work with this person or saying you
to work with this person or saying you
to work with this person or saying you need to go work with this company you
need to go work with this company you
need to go work with this company you need that because on the marketing and
need that because on the marketing and
need that because on the marketing and advertising the world’s not going to
advertising the world’s not going to
advertising the world’s not going to help you if you don’t have word of mouth
help you if you don’t have word of mouth
help you if you don’t have word of mouth behind you every successful entrepreneur
behind you every successful entrepreneur
behind you every successful entrepreneur has had a word of mouth in their favor
has had a word of mouth in their favor
has had a word of mouth in their favor helping them so you need to get people
helping them so you need to get people
helping them so you need to get people talking about you if you want people to
talking about you if you want people to
talking about you if you want people to talk about you you have to give them a
talk about you you have to give them a
talk about you you have to give them a reason to talk about you you have to
reason to talk about you you have to
reason to talk about you you have to have something special unique different
have something special unique different
have something special unique different over the top that gives people a reason
over the top that gives people a reason
over the top that gives people a reason to talk about you you have to be
to talk about you you have to be
to talk about you you have to be remarkable worth making a remark about
remarkable worth making a remark about
remarkable worth making a remark about so what is it that’s so great about your
so what is it that’s so great about your
so what is it that’s so great about your business that I want to talk about you
business that I want to talk about you
business that I want to talk about you why should brands care so this isn’t a
why should brands care so this isn’t a
why should brands care so this isn’t a new model right I can reach out to
new model right I can reach out to
new model right I can reach out to athletes on Twitter myself or through
athletes on Twitter myself or through
athletes on Twitter myself or through social media it’s not a new model that
social media it’s not a new model that
social media it’s not a new model that exists you’re not create a new paradigm
exists you’re not create a new paradigm
exists you’re not create a new paradigm so what is so special about what you’re
so what is so special about what you’re
so what is so special about what you’re doing what is it that is so great that
doing what is it that is so great that
doing what is it that is so great that people going to talk about it maybe you
people going to talk about it maybe you
people going to talk about it maybe you represent certain athletes that are big
represent certain athletes that are big
represent certain athletes that are big name items maybe you have a certain
name items maybe you have a certain
name items maybe you have a certain process that works that that is proven
process that works that that is proven
process that works that that is proven that nobody else can replicate or
that nobody else can replicate or
that nobody else can replicate or nobody’s done before maybe you’ve worked
nobody’s done before maybe you’ve worked
nobody’s done before maybe you’ve worked on great campaigns and they’ve had huge
on great campaigns and they’ve had huge
on great campaigns and they’ve had huge success and you can use that as case
success and you can use that as case
success and you can use that as case studies what is it like what’s so
studies what is it like what’s so
studies what is it like what’s so special about your business because i
special about your business because i
special about your business because i hate reaching out to companies and cold
hate reaching out to companies and cold
hate reaching out to companies and cold calling them say hey I’m from XYZ
calling them say hey I’m from XYZ
calling them say hey I’m from XYZ company I’ve got a great service for you
company I’ve got a great service for you
company I’ve got a great service for you you should come on board cool call it
you should come on board cool call it
you should come on board cool call it may work I’ve never had success with it
may work I’ve never had success with it
may work I’ve never had success with it and I think its success is dropping and
and I think its success is dropping and
and I think its success is dropping and dropping and dropping because people are
dropping and dropping because people are
dropping and dropping because people are really busy they do
really busy they do
really busy they do want to be interrupted and they don’t
want to be interrupted and they don’t
want to be interrupted and they don’t care about you right now right it’s so
care about you right now right it’s so
care about you right now right it’s so hard to reach somebody on the phone
hard to reach somebody on the phone
hard to reach somebody on the phone these days you need to have a message
these days you need to have a message
these days you need to have a message it’s worth spreading and have people
it’s worth spreading and have people
it’s worth spreading and have people find you and talk about you so what’s
find you and talk about you so what’s
find you and talk about you so what’s unique about this business there’s
unique about this business there’s
unique about this business there’s nothing in this email that says what’s
nothing in this email that says what’s
nothing in this email that says what’s so unique about your company so that’s
so unique about your company so that’s
so unique about your company so that’s your homework if you want if you want
your homework if you want if you want
your homework if you want if you want people to come to you you want people to
people to come to you you want people to
people to come to you you want people to find you you have to have something that
find you you have to have something that
find you you have to have something that is worth spreading it’s that simple so
is worth spreading it’s that simple so
is worth spreading it’s that simple so what is that message practice it hone it
what is that message practice it hone it
what is that message practice it hone it refine it get excited by it speak with
refine it get excited by it speak with
refine it get excited by it speak with passion then if you’re making a video
passion then if you’re making a video
passion then if you’re making a video where you’re creating a blog post you
where you’re creating a blog post you
where you’re creating a blog post you create a newsletter people will share it
create a newsletter people will share it
create a newsletter people will share it right look at what your company is
right look at what your company is
right look at what your company is producing look at the blog post look at
producing look at the blog post look at
producing look at the blog post look at the tweets look at the youtube videos
the tweets look at the youtube videos
the tweets look at the youtube videos look at the facebook post whatever your
look at the facebook post whatever your
look at the facebook post whatever your do in a market yourself look at the
do in a market yourself look at the
do in a market yourself look at the content you’re producing our people
content you’re producing our people
content you’re producing our people sharing it because for most companies is
sharing it because for most companies is
sharing it because for most companies is no because the content is boring because
no because the content is boring because
no because the content is boring because the content is average is the content is
the content is average is the content is
the content is average is the content is mediocre there’s nothing special about
mediocre there’s nothing special about
mediocre there’s nothing special about it and people are busy so if you want
it and people are busy so if you want
it and people are busy so if you want them to take notice you have to create
them to take notice you have to create
them to take notice you have to create something amazing something that only
something amazing something that only
something amazing something that only you guys can make something that has
you guys can make something that has
you guys can make something that has feeling something that has a personal
feeling something that has a personal
feeling something that has a personal touch to it and then people will share
touch to it and then people will share
touch to it and then people will share it and clients will find you and your
it and clients will find you and your
it and clients will find you and your ideal clients will find you so take five
ideal clients will find you so take five
ideal clients will find you so take five minutes look at all the stuff you’re
minutes look at all the stuff you’re
minutes look at all the stuff you’re putting out and find one thing that you
putting out and find one thing that you
putting out and find one thing that you could do tomorrow to make this content
could do tomorrow to make this content
could do tomorrow to make this content better to have a message that resonates
better to have a message that resonates
better to have a message that resonates more strong with people to create
more strong with people to create
more strong with people to create something that actually hides value and
something that actually hides value and
something that actually hides value and help somebody in their life and send it
help somebody in their life and send it
help somebody in their life and send it to me too i’ll give you my feedback but
to me too i’ll give you my feedback but
to me too i’ll give you my feedback but if you have an outstanding message if
if you have an outstanding message if
if you have an outstanding message if you have something that you passionately
you have something that you passionately
you have something that you passionately believe in that is making a difference
believe in that is making a difference
believe in that is making a difference that is that is from the heart and is
that is that is from the heart and is
that is that is from the heart and is meant to change somebody’s life but
meant to change somebody’s life but
meant to change somebody’s life but that’s the kind of stuff you’re creating
that’s the kind of stuff you’re creating
that’s the kind of stuff you’re creating then you’re going to start attracting
then you’re going to start attracting
then you’re going to start attracting customers to you who are ideal who will
customers to you who are ideal who will
customers to you who are ideal who will spend a lot of money with you who won’t
spend a lot of money with you who won’t
spend a lot of money with you who won’t ask as many questions who will refer
ask as many questions who will refer
ask as many questions who will refer business to you and will be lifetime
business to you and will be lifetime
business to you and will be lifetime customers as long as you keep doing a
customers as long as you keep doing a
customers as long as you keep doing a great job to start to work on your
great job to start to work on your
great job to start to work on your message belief
message belief
message belief those are you watching like the video
those are you watching like the video
those are you watching like the video please give it a thumbs up below it
please give it a thumbs up below it
please give it a thumbs up below it always makes me want to do more and I
always makes me want to do more and I
always makes me want to do more and I love to hear we have to think leave a
love to hear we have to think leave a
love to hear we have to think leave a comment underneath let me know your
comment underneath let me know your
comment underneath let me know your thoughts you have a question leave it
thoughts you have a question leave it
thoughts you have a question leave it below I’ll make a video response thank
below I’ll make a video response thank
below I’ll make a video response thank you so much and I’ll see you soon
”
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