how do I get my product into mainstream stores for a lot of entrepreneurs that
stores for a lot of entrepreneurs that
stores for a lot of entrepreneurs that is the pinnacle of success they want
is the pinnacle of success they want
is the pinnacle of success they want their product on the stores at Target
their product on the stores at Target
their product on the stores at Target Walmart everywhere that’s how they want
Walmart everywhere that’s how they want
Walmart everywhere that’s how they want to get known they realize that you know
to get known they realize that you know
to get known they realize that you know you don’t have the distribution you know
you don’t have the distribution you know
you don’t have the distribution you know you have a great product and you want to
you have a great product and you want to
you have a great product and you want to get it out there how do you do it so
get it out there how do you do it so
get it out there how do you do it so it’s a great question I God came in from
it’s a great question I God came in from
it’s a great question I God came in from one of my facebook readers Avery and
one of my facebook readers Avery and
one of my facebook readers Avery and Avery is a 17 year old artist she’s got
Avery is a 17 year old artist she’s got
Avery is a 17 year old artist she’s got some mad skills and she wants her art to
some mad skills and she wants her art to
some mad skills and she wants her art to be sold in stores like Target and be
be sold in stores like Target and be
be sold in stores like Target and be seen in lobbies of stores and she wants
seen in lobbies of stores and she wants
seen in lobbies of stores and she wants to know how do I get in how do I get
to know how do I get in how do I get
to know how do I get in how do I get into the stores there’s a few ways to do
into the stores there’s a few ways to do
into the stores there’s a few ways to do it but hey I’ll share some of the
it but hey I’ll share some of the
it but hey I’ll share some of the experiences that I’ve had the first way
experiences that I’ve had the first way
experiences that I’ve had the first way is you connect with a buyer okay all of
is you connect with a buyer okay all of
is you connect with a buyer okay all of these stores have buyers and they are
these stores have buyers and they are
these stores have buyers and they are out there looking for products to
out there looking for products to
out there looking for products to feature on their shelves you can find
feature on their shelves you can find
feature on their shelves you can find the buyers online if you use websites
the buyers online if you use websites
the buyers online if you use websites like jigsaw or if you see that a the
like jigsaw or if you see that a the
like jigsaw or if you see that a the buyers are commenting in a news articles
buyers are commenting in a news articles
buyers are commenting in a news articles you’re basically doing your research
you’re basically doing your research
you’re basically doing your research online through Google and through
online through Google and through
online through Google and through websites like jigsaw to find out who the
websites like jigsaw to find out who the
websites like jigsaw to find out who the buyer is – you can go to trade shows and
buyer is – you can go to trade shows and
buyer is – you can go to trade shows and events that are industry specific
events that are industry specific
events that are industry specific because you’ll have the buyers walking
because you’ll have the buyers walking
because you’ll have the buyers walking the floors looking to find new products
the floors looking to find new products
the floors looking to find new products and three a lot of times these buyers
and three a lot of times these buyers
and three a lot of times these buyers will have open calls so you go to a
will have open calls so you go to a
will have open calls so you go to a hotel room or their location and you
hotel room or their location and you
hotel room or their location and you pitch them what your product is all
pitch them what your product is all
pitch them what your product is all about I’ve been to one of those I had a
about I’ve been to one of those I had a
about I’ve been to one of those I had a soft-sided DVD instructional salsa DVD
soft-sided DVD instructional salsa DVD
soft-sided DVD instructional salsa DVD for one of the businesses that I’ve
for one of the businesses that I’ve
for one of the businesses that I’ve invested in and there were I don’t know
invested in and there were I don’t know
invested in and there were I don’t know a thousand people there who lined up to
a thousand people there who lined up to
a thousand people there who lined up to try to pitch their product it was a
try to pitch their product it was a
try to pitch their product it was a crazy day and I got to speak to one of
crazy day and I got to speak to one of
crazy day and I got to speak to one of the buyers who was in kind of a
the buyers who was in kind of a
the buyers who was in kind of a lifestyle fitness category and he loved
lifestyle fitness category and he loved
lifestyle fitness category and he loved it and the thing here is you want to be
it and the thing here is you want to be
it and the thing here is you want to be prepared because most of the people who
prepared because most of the people who
prepared because most of the people who pitch to these guys have no idea about
pitch to these guys have no idea about
pitch to these guys have no idea about the business side they just say hey
the business side they just say hey
the business side they just say hey here’s a great product what do you I
here’s a great product what do you I
here’s a great product what do you I think you have to have a story why did
think you have to have a story why did
think you have to have a story why did you start this business what do you
you start this business what do you
you start this business what do you stand for what are you all about and you
stand for what are you all about and you
stand for what are you all about and you have to have done some market research
have to have done some market research
have to have done some market research who is interested in this product and
who is interested in this product and
who is interested in this product and why is it a good fit for that store
why is it a good fit for that store
why is it a good fit for that store you’re creating a little mini business
you’re creating a little mini business
you’re creating a little mini business plan for them nobody does that
plan for them nobody does that
plan for them nobody does that if you’ve done that and you sure you
if you’ve done that and you sure you
if you’ve done that and you sure you understand
understand
understand their target audience you’re way ahead
their target audience you’re way ahead
their target audience you’re way ahead of most of the people who are coming
of most of the people who are coming
of most of the people who are coming you’re going up against inventors and
you’re going up against inventors and
you’re going up against inventors and artists who have a capacity to be
artists who have a capacity to be
artists who have a capacity to be business people but it’s not ingrained
business people but it’s not ingrained
business people but it’s not ingrained with them they don’t have any skills or
with them they don’t have any skills or
with them they don’t have any skills or experience or training it’s not how they
experience or training it’s not how they
experience or training it’s not how they think and so you you give yourself an
think and so you you give yourself an
think and so you you give yourself an edge but being more prepared so that’s
edge but being more prepared so that’s
edge but being more prepared so that’s the first way is going out in and
the first way is going out in and
the first way is going out in and finding the buyers and connecting with
finding the buyers and connecting with
finding the buyers and connecting with them to help get you in okay the second
them to help get you in okay the second
them to help get you in okay the second way that you can do it is to find
way that you can do it is to find
way that you can do it is to find somebody who’s already done it and have
somebody who’s already done it and have
somebody who’s already done it and have them help make introductions for you I
them help make introductions for you I
them help make introductions for you I remember when I started my first
remember when I started my first
remember when I started my first business I didn’t know anybody I had no
business I didn’t know anybody I had no
business I didn’t know anybody I had no no connections no network nothing it was
no connections no network nothing it was
no connections no network nothing it was me and my business partners and and my
me and my business partners and and my
me and my business partners and and my family wasn’t in the entrepreneur you
family wasn’t in the entrepreneur you
family wasn’t in the entrepreneur you know didn’t have their own companies and
know didn’t have their own companies and
know didn’t have their own companies and so I’ve talked to my bank as a way to
so I’ve talked to my bank as a way to
so I’ve talked to my bank as a way to get started and they put me on to
get started and they put me on to
get started and they put me on to somebody who put me on the somebody put
somebody who put me on the somebody put
somebody who put me on the somebody put me on to somebody else and I eventually
me on to somebody else and I eventually
me on to somebody else and I eventually found somebody who became one of my best
found somebody who became one of my best
found somebody who became one of my best mentors and made a lot of introductions
mentors and made a lot of introductions
mentors and made a lot of introductions for me and it’s starting with the
for me and it’s starting with the
for me and it’s starting with the intention of you want somebody to help
intention of you want somebody to help
intention of you want somebody to help you get into these stores if that’s your
you get into these stores if that’s your
you get into these stores if that’s your goal you’ll find a way to make it happen
goal you’ll find a way to make it happen
goal you’ll find a way to make it happen everybody you talk to you’re looking to
everybody you talk to you’re looking to
everybody you talk to you’re looking to find someone who can help you do it
find someone who can help you do it
find someone who can help you do it there are consultants who help rep
there are consultants who help rep
there are consultants who help rep brands and help them get in they may
brands and help them get in they may
brands and help them get in they may take either a fee or they may take a
take either a fee or they may take a
take either a fee or they may take a percentage of the sales that are coming
percentage of the sales that are coming
percentage of the sales that are coming in basically a hired gun and again if
in basically a hired gun and again if
in basically a hired gun and again if you’re going to talk to these guys and
you’re going to talk to these guys and
you’re going to talk to these guys and you can find some other online you can
you can find some other online you can
you can find some other online you can also find them by just starting to talk
also find them by just starting to talk
also find them by just starting to talk to people in your community you still
to people in your community you still
to people in your community you still need to do the same research because
need to do the same research because
need to do the same research because these guys are getting approached all
these guys are getting approached all
these guys are getting approached all the time too by artists and inventors
the time too by artists and inventors
the time too by artists and inventors who want to get in but have not done any
who want to get in but have not done any
who want to get in but have not done any of the research or background
of the research or background
of the research or background information on how your product is going
information on how your product is going
information on how your product is going to help that target store how that’s
to help that target store how that’s
to help that target store how that’s going to help target you got to have
going to help target you got to have
going to help target you got to have that information you have to be prepared
that information you have to be prepared
that information you have to be prepared it makes all the difference in the world
it makes all the difference in the world
it makes all the difference in the world and if you have some momentum
and if you have some momentum
and if you have some momentum any momentum you need to bring that to
any momentum you need to bring that to
any momentum you need to bring that to the table if you’ve been in any kind of
the table if you’ve been in any kind of
the table if you’ve been in any kind of media if you’ve made any kind of sales
media if you’ve made any kind of sales
media if you’ve made any kind of sales right a lot of people have made zero
right a lot of people have made zero
right a lot of people have made zero sales they just have a concept right
sales they just have a concept right
sales they just have a concept right show that you’ve made sales show that
show that you’ve made sales show that
show that you’ve made sales show that you can ramp up if target comes in and
you can ramp up if target comes in and
you can ramp up if target comes in and says I want fifty thousand of these
says I want fifty thousand of these
says I want fifty thousand of these pieces how are you going to ramp that up
pieces how are you going to ramp that up
pieces how are you going to ramp that up are you making everything by hand or do
are you making everything by hand or do
are you making everything by hand or do you have a process that can be
you have a process that can be
you have a process that can be replicated right these are the important
replicated right these are the important
replicated right these are the important questions you need to be able to answer
questions you need to be able to answer
questions you need to be able to answer and answer quickly and have thought out
and answer quickly and have thought out
and answer quickly and have thought out because if you’re unprepared the buyer
because if you’re unprepared the buyer
because if you’re unprepared the buyer is going to say no and the person who
is going to say no and the person who
is going to say no and the person who can help make introductions for you is
can help make introductions for you is
can help make introductions for you is going to say no to so how it thought-out
going to say no to so how it thought-out
going to say no to so how it thought-out show some momentum show that you’ve made
show some momentum show that you’ve made
show some momentum show that you’ve made some sales show that people are
some sales show that people are
some sales show that people are following you on Twitter and YouTube and
following you on Twitter and YouTube and
following you on Twitter and YouTube and Facebook you have some momentum we’ve
Facebook you have some momentum we’ve
Facebook you have some momentum we’ve got something because that’s how you
got something because that’s how you
got something because that’s how you need to stand out against your
need to stand out against your
need to stand out against your competition when I was in the venture
competition when I was in the venture
competition when I was in the venture capital world people were pitching me
capital world people were pitching me
capital world people were pitching me their business plans most of them again
their business plans most of them again
their business plans most of them again just had an idea they had nothing they
just had an idea they had nothing they
just had an idea they had nothing they had no track record they just gave me a
had no track record they just gave me a
had no track record they just gave me a business plan that wasn’t well thought
business plan that wasn’t well thought
business plan that wasn’t well thought out they couldn’t back up any of their
out they couldn’t back up any of their
out they couldn’t back up any of their numbers they had no management team they
numbers they had no management team they
numbers they had no management team they had no advisors on board they had no
had no advisors on board they had no
had no advisors on board they had no media they had no customers they had
media they had no customers they had
media they had no customers they had nothing but an idea and that’s what
nothing but an idea and that’s what
nothing but an idea and that’s what these guys are used to getting pitched
these guys are used to getting pitched
these guys are used to getting pitched so you have to come to the table with
so you have to come to the table with
so you have to come to the table with more than an idea you have to have some
more than an idea you have to have some
more than an idea you have to have some momentum that’s going to help make you
momentum that’s going to help make you
momentum that’s going to help make you stand out and bring that right front and
stand out and bring that right front and
stand out and bring that right front and center so they know from the beginning
center so they know from the beginning
center so they know from the beginning this person is professional this person
this person is professional this person
this person is professional this person is a business person this person is
is a business person this person is
is a business person this person is thought this thing out they have a
thought this thing out they have a
thought this thing out they have a product that fits my market and I want
product that fits my market and I want
product that fits my market and I want to do business with them that’s going to
to do business with them that’s going to
to do business with them that’s going to help you stand out believe those you’re
help you stand out believe those you’re
help you stand out believe those you’re watching liked the video give it a
watching liked the video give it a
watching liked the video give it a thumbs up below it always makes me want
thumbs up below it always makes me want
thumbs up below it always makes me want to do more and please leave a comment on
to do more and please leave a comment on
to do more and please leave a comment on the video I love seem to come in they
the video I love seem to come in they
the video I love seem to come in they really make my morning everyday when I’m
really make my morning everyday when I’m
really make my morning everyday when I’m eating my lentils and checking out
eating my lentils and checking out
eating my lentils and checking out what’s going on leave a comment if you
what’s going on leave a comment if you
what’s going on leave a comment if you have a question leave it below I’m a
have a question leave it below I’m a
have a question leave it below I’m a good video response just like I did
good video response just like I did
good video response just like I did today for Avery thank you so much and
today for Avery thank you so much and
today for Avery thank you so much and I’ll see you soon
”
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