thank you very much to nacho it is an honor
privilege to be here and six years ago
it seems to me that we organize with a group
of friends the first tdx in madrid tx
sun was not I then on this side
from the stage was the other side I know the
effort that’s supposed and that’s why I want
especially thank the
organizers and in this case
represented in the nacho when I
I raise this because the first thing that I
occurred
I will upload a scenario of TMX chuvi or
I did not upload that’s what they were going to
be able to represent a role in a
sector with a field in an area that
It is very familiar and why it seems
that others at least recognize me
partially and it is true that the word
innovation if you search in google has
millions of tickets and you are looking at
English many more as I would say
james moriarty jm do it eat
innovation is the new sexy and if it ‘s the
news xxi is because it involves many
people also global and they said it to
I bring the same to men as to women
well this happens with innovation
It attracts all sexes
what happens is that we all talk about
she and very few the practice is not
easy to be innovative innovative assumes
be able to think one thing and the
contrary and have no doubts or problems
about that is not easy
innovation is undoubtedly a challenge and
before becoming the king or the queen
of innovation one has to
become a prince in a
prince who should not spend too much
time waiting for the arrival to the throne
because if they do not lose the ability to
make your message clear and credible to have
in mind that innovators
we are not so many already I know that you
you are especially intense
observation because otherwise it would not be
is not x fos but in reality these are not
they imply innovative people do not suppose
more than 2 percent of any
ecosystem of any population the
majority and that happens frequently it
wrong they are really early adopters
they are people who immediately
they identify something valuable they try
incorporate it but innovative as I said
above is merely 23 percent
the best case are those people who
wants to leave town wants to leave the
city wants to leave the country or even
of the planet
for example you’re pitching presenting
a couple of years ago on the anniversary
gv is the inciter of the movement of the
the trip to Mars
the message by which he recruits these
innovators are you going to train yourself
during a period of time they go to
be stuck in a capsule two
men and two women during a series
of months they will reach Mars and once
that are there can no longer go back to
nobody in their right mind not even a
early adopter i would say i sign
there are more than 600,000 people registered
to go part without return
those are the innovators are the people
that would be willing to do one thing
and the opposite because we all all
like very easy to get unt alternet
put on a black sweater with collar and
say that we are innovative but
really nobody in their right mind
would support an innovator no country
no government no father of
family wants to have a child that is
Buddhist and at the same time a tyrant
a true tyrant or who is a genius
but it ‘s absolutely asshole who
even problems to manage the
relationship with his own for his first
daughter denies her however this has been
become as the epitome of what
every human being would like to be but not
for the process and for what it is but for
what they have sold us in the end that
generated by the amount of iphones because
He is a multimillionaire because he is someone
recognized by all but not easy
be an innovative
when one considers doing innovation
when someone has an idea that believes
which is the most valuable in the world has
what to remember necessarily to
Machiavelli Machiavelli described in the
prince and hence the principle of the
innovation
how difficult it is to execute the change in
any human society
most of us do not want
change most of us do
we say to you that you have to leave
from the area of your comfort zone to
that come to me so that I am
comfortable
the innovators or the early adopters
generate a message that has as its object
mobiles to you do not move them
they are in their comfort zone without
However, in the comfort zone of another
we are usually well so the
human beings we have difficulties for
adopt to accept first and adopt
then new ideas
Machiavelli was not very clear is
You need to first ask yourself who
wins with a new idea who loses and
what value is offered to everyone with the idea
that an innovator tries to implement for
make the change if one does not do that
first analysis is very difficult
executing it is in fact easy to recognize
to the leaders to the explorers because
they are the ones who carry the daggers
Saturday in the back
I do not know the nails the enemies showed
the friends where you come from and an example
Of course, this man is fascinating
propaganda machinery a device
that still seems to me
enormously good and with a great
potential that evidently mobilizes
kings in the two ways in the
republican and in the conventional
European monarchy to use and
become symbols of your idea
however the bad analysis of the process
of change leads to the abandonment of this
project from google there was no
calculated well what was the impact that
his idea was going to have in society is
this
obligatorily for someone who wants
be the prince of innovation must
take us to the connection to establish
relations
the first message that a
Prince of innovation in mind is
the connection be able to connect not
points but people
The greater the capacity of someone
to connect older people is your
potential to carry forward the
innovation
the second point the second action that
have to keep in mind is the
infection
the contagion of ideas the ideas are
extremely contagious and how
you will remember in a famous movie is
the most resistant parasite and most
powerful that humanity knows because
implanted in our heads
that infection can lead us to
anywhere
so a principle of innovation
you must first be able to connect
people
second has to be able to infect
those with ideas
that’s not enough you have to do two
things the first is to irritate has to
be able to irritate that is to say
stimulate but without producing too much
pleasure because one of the problems that
we have humans is that pleasure we
it produces a certain addiction
however the nuisance is a way
much more effective stimulation
contagion connection after irritation
so that the ideas move so that
flow so that they are extending from
viral way by the ecosystem and
finally be able to feed back to
your ecosystem to those people to whom
one has first connected and second has
infected to avoid them you have to
give them fipac but the ecosystem you see
builds it ends up being deconstructed and
does not progress
if one contages first connect second
contagia third and rita and in the end
ritual and get feedback
become the center of attention
this is the only photo that I have health
in which a famous cardiac surgeon
denton cooley was doing a
surgical intervention
he was the shared prince that
Principality with the doctor must key and as
you will see has an entire ecosystem of
professionals in this case surgeons
trying to work around the for
capture to learn the power of
an idea but I insist connect infect
irritate and feed back if you do not do that
the ecosystem is destroyed
in any case you have to run huge
risks and one of them is the temptation
Fei Ket and I was so fashionable
in silicon valley fix until what
get elisabeth was him
Chavez believes we can explain to you
how bad that 9,000 works
millions of dollars in financing to
a zero value of your company
simply because our sector the
health sector is so mature and so
hyper regular what to pretend is not
enough to finish
remember that if Darwin was right
you have to get to do several things
to succeed as a principle of
innovation
first an ecosystem with variation
within your network second selection
internal of ideas
4th 3rd survival of ideas more
strong if all that happens take for
sure you will be the princes of the
innovation because innovation is
will produce
so with nobody better than with charles
darwin
we can ensure that innovation with
princes with kings or with queens
always end end
breaking through
thank you very much
”
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