never compete on price if you want to build a successful business if you want
build a successful business if you want
build a successful business if you want to attract ideal clients if you want to
to attract ideal clients if you want to
to attract ideal clients if you want to make the money that you deserve to make
make the money that you deserve to make
make the money that you deserve to make and build a massively successful company
and build a massively successful company
and build a massively successful company that you can be proud of the answer does
that you can be proud of the answer does
that you can be proud of the answer does not come by competing on price you have
not come by competing on price you have
not come by competing on price you have to find another way to stand up a way
to find another way to stand up a way
to find another way to stand up a way for people to recognize your expertise
for people to recognize your expertise
for people to recognize your expertise and pay you what you’re worth I’ve got a
and pay you what you’re worth I’ve got a
and pay you what you’re worth I’ve got a question from a reader Charles on
question from a reader Charles on
question from a reader Charles on facebook wrote in to say he started this
facebook wrote in to say he started this
facebook wrote in to say he started this event management company and has been
event management company and has been
event management company and has been going well he’s been marketing promoting
going well he’s been marketing promoting
going well he’s been marketing promoting trying to get this thing off the ground
trying to get this thing off the ground
trying to get this thing off the ground is not getting any traction and I asked
is not getting any traction and I asked
is not getting any traction and I asked him what makes you different from all
him what makes you different from all
him what makes you different from all the other companies doing the same thing
the other companies doing the same thing
the other companies doing the same thing because he’s in a competitive market
because he’s in a competitive market
because he’s in a competitive market whatever you’re selling you have big
whatever you’re selling you have big
whatever you’re selling you have big competition as well we’re all in
competition as well we’re all in
competition as well we’re all in competitive markets so you have to find
competitive markets so you have to find
competitive markets so you have to find a way to stand out so I said Charles how
a way to stand out so I said Charles how
a way to stand out so I said Charles how do you stand out what’s different about
do you stand out what’s different about
do you stand out what’s different about your business any rights in this a price
your business any rights in this a price
your business any rights in this a price what I do is offer the same product at a
what I do is offer the same product at a
what I do is offer the same product at a cheaper rate to my prospects it’s not
cheaper rate to my prospects it’s not
cheaper rate to my prospects it’s not going to work competing on price is a
going to work competing on price is a
going to work competing on price is a recipe for failure you have to find
recipe for failure you have to find
recipe for failure you have to find something else to separate yourself from
something else to separate yourself from
something else to separate yourself from your competition what is missing in this
your competition what is missing in this
your competition what is missing in this business you said so he wrote he’s been
business you said so he wrote he’s been
business you said so he wrote he’s been working in this business for six years
working in this business for six years
working in this business for six years as an employee now he just started his
as an employee now he just started his
as an employee now he just started his own company what do you want to change
own company what do you want to change
own company what do you want to change about the business what do you want to
about the business what do you want to
about the business what do you want to change about the industry what’s broken
change about the industry what’s broken
change about the industry what’s broken how can you offer more value than your
how can you offer more value than your
how can you offer more value than your competition that’s where your focus
competition that’s where your focus
competition that’s where your focus needs to be that’s not how can I offer
needs to be that’s not how can I offer
needs to be that’s not how can I offer the same for a slightly cheaper price
the same for a slightly cheaper price
the same for a slightly cheaper price it’s what can we do that’s totally
it’s what can we do that’s totally
it’s what can we do that’s totally different what is our competition doing
different what is our competition doing
different what is our competition doing that’s wrong and in almost every
that’s wrong and in almost every
that’s wrong and in almost every industry this massive opportunities to
industry this massive opportunities to
industry this massive opportunities to stand out most of your competition is
stand out most of your competition is
stand out most of your competition is doing the same thing their average
doing the same thing their average
doing the same thing their average companies they’re not memorable nobody’s
companies they’re not memorable nobody’s
companies they’re not memorable nobody’s talking about them you have a chance to
talking about them you have a chance to
talking about them you have a chance to really stand up and stand out
really stand up and stand out
really stand up and stand out but you’ve got to come up with what is
but you’ve got to come up with what is
but you’ve got to come up with what is going to make you different what
going to make you different what
going to make you different what problems do you solve that nobody else
problems do you solve that nobody else
problems do you solve that nobody else is done before and start pushing that
is done before and start pushing that
is done before and start pushing that message you’re going to start seeing
message you’re going to start seeing
message you’re going to start seeing results I know it’s hard to do something
results I know it’s hard to do something
results I know it’s hard to do something different I know it’s hard to think
different I know it’s hard to think
different I know it’s hard to think outside the box I know it’s how we’ve
outside the box I know it’s how we’ve
outside the box I know it’s how we’ve been trained to do something a certain
been trained to do something a certain
been trained to do something a certain way for years to then break that and say
way for years to then break that and say
way for years to then break that and say I’m going to go in this new direction
I’m going to go in this new direction
I’m going to go in this new direction but you have to do that if you try to do
but you have to do that if you try to do
but you have to do that if you try to do what everybody else is doing you’re not
what everybody else is doing you’re not
what everybody else is doing you’re not going to have success you’ve got to
going to have success you’ve got to
going to have success you’ve got to build beyond you’ve got to put something
build beyond you’ve got to put something
build beyond you’ve got to put something unique in here so there’s a couple ways
unique in here so there’s a couple ways
unique in here so there’s a couple ways to do it the first I would look at your
to do it the first I would look at your
to do it the first I would look at your past experience you’ve worked six years
past experience you’ve worked six years
past experience you’ve worked six years in that industry look at your experience
in that industry look at your experience
in that industry look at your experience in that business and try to find
in that business and try to find
in that business and try to find something that’s missing when you talk
something that’s missing when you talk
something that’s missing when you talk to clients when they ask you to do
to clients when they ask you to do
to clients when they ask you to do things for them what were some of the
things for them what were some of the
things for them what were some of the things that your company couldn’t do or
things that your company couldn’t do or
things that your company couldn’t do or that charge too much for or that didn’t
that charge too much for or that didn’t
that charge too much for or that didn’t quite have the value that they need it
quite have the value that they need it
quite have the value that they need it what were those things number 2 i’d
what were those things number 2 i’d
what were those things number 2 i’d start going out and talking to prospects
start going out and talking to prospects
start going out and talking to prospects talking to companies and just asking
talking to companies and just asking
talking to companies and just asking them what do you need out of an event
them what do you need out of an event
them what do you need out of an event management company what are some of the
management company what are some of the
management company what are some of the problems you’re facing just talk and
problems you’re facing just talk and
problems you’re facing just talk and listen don’t go and sell them anything
listen don’t go and sell them anything
listen don’t go and sell them anything just talk to them and listen and they
just talk to them and listen and they
just talk to them and listen and they will tell you things that you never
will tell you things that you never
will tell you things that you never thought of then you can build into your
thought of then you can build into your
thought of then you can build into your business that could be the hallmark of
business that could be the hallmark of
business that could be the hallmark of what your whole company is built around
what your whole company is built around
what your whole company is built around and number three I try to inject more of
and number three I try to inject more of
and number three I try to inject more of yourself into your business what are you
yourself into your business what are you
yourself into your business what are you staying for what do you believe in what
staying for what do you believe in what
staying for what do you believe in what do you like doing what are your values
do you like doing what are your values
do you like doing what are your values and inject that into the into the
and inject that into the into the
and inject that into the into the company so for example if reliability is
company so for example if reliability is
company so for example if reliability is your thing you know you are always
your thing you know you are always
your thing you know you are always reliable you’re always on time you
reliable you’re always on time you
reliable you’re always on time you always get everything done as a customer
always get everything done as a customer
always get everything done as a customer wanted ahead of schedule that’s your
wanted ahead of schedule that’s your
wanted ahead of schedule that’s your thing that’s your mantra and you hate it
thing that’s your mantra and you hate it
thing that’s your mantra and you hate it when people are not on time they don’t
when people are not on time they don’t
when people are not on time they don’t deliver push that let customers know you
deliver push that let customers know you
deliver push that let customers know you are the company that is
are the company that is
are the company that is always reliable reliability is your
always reliable reliability is your
always reliable reliability is your thing and you’re going to attract
thing and you’re going to attract
thing and you’re going to attract companies who value reliability who pay
companies who value reliability who pay
companies who value reliability who pay you more for reliability you’ll attract
you more for reliability you’ll attract
you more for reliability you’ll attract employees who like reliability or track
employees who like reliability or track
employees who like reliability or track suppliers investors all sorts of people
suppliers investors all sorts of people
suppliers investors all sorts of people who enjoy and love the reliability value
who enjoy and love the reliability value
who enjoy and love the reliability value you put that front and center and you’ve
you put that front and center and you’ve
you put that front and center and you’ve changed the landscape you’re now not
changed the landscape you’re now not
changed the landscape you’re now not just an event management company but you
just an event management company but you
just an event management company but you stand for something you have a value
stand for something you have a value
stand for something you have a value system that’s different than everybody
system that’s different than everybody
system that’s different than everybody else and you’ll get better customers so
else and you’ll get better customers so
else and you’ll get better customers so what is the word for you and maybe it’s
what is the word for you and maybe it’s
what is the word for you and maybe it’s not reliability is something else but
not reliability is something else but
not reliability is something else but bring yourself and your personal beliefs
bring yourself and your personal beliefs
bring yourself and your personal beliefs into your business you have a lot more
into your business you have a lot more
into your business you have a lot more success you have a lot more fun you make
success you have a lot more fun you make
success you have a lot more fun you make a lot more money believe so those are
a lot more money believe so those are
a lot more money believe so those are you watching you liked the video thumbs
you watching you liked the video thumbs
you watching you liked the video thumbs up below thank you so much i love seeing
up below thank you so much i love seeing
up below thank you so much i love seeing those come in and i want to hear what
those come in and i want to hear what
those come in and i want to hear what you have to think please leave a comment
you have to think please leave a comment
you have to think please leave a comment underneath it makes you want to do more
underneath it makes you want to do more
underneath it makes you want to do more and i want to answer your questions so
and i want to answer your questions so
and i want to answer your questions so leave in the comment section below truly
leave in the comment section below truly
leave in the comment section below truly it makes my morning every day we reading
it makes my morning every day we reading
it makes my morning every day we reading through your youtube video comments it
through your youtube video comments it
through your youtube video comments it really impacts me so please leave those
really impacts me so please leave those
really impacts me so please leave those comments thank you and I’ll see you soon
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