focus on your customer experience if you don’t have big budgets to spend on TV
don’t have big budgets to spend on TV
don’t have big budgets to spend on TV ads on radio ads to really market your
ads on radio ads to really market your
ads on radio ads to really market your business which I’m assuming you know
business which I’m assuming you know
business which I’m assuming you know most entrepreneurs we don’t have that
most entrepreneurs we don’t have that
most entrepreneurs we don’t have that the best way to grow your business is to
the best way to grow your business is to
the best way to grow your business is to focus on the customer experience make
focus on the customer experience make
focus on the customer experience make them love what you do make them can’t
them love what you do make them can’t
them love what you do make them can’t wait to come back to experience it again
wait to come back to experience it again
wait to come back to experience it again to tell their friends about you to talk
to tell their friends about you to talk
to tell their friends about you to talk about you to share your website you have
about you to share your website you have
about you to share your website you have to make your customer experience rock
to make your customer experience rock
to make your customer experience rock solid because otherwise you’re
solid because otherwise you’re
solid because otherwise you’re forgettable and it doesn’t matter how
forgettable and it doesn’t matter how
forgettable and it doesn’t matter how much you spend on radio TV ads whatever
much you spend on radio TV ads whatever
much you spend on radio TV ads whatever it is you’re not going to get the
it is you’re not going to get the
it is you’re not going to get the traction that you need with your
traction that you need with your
traction that you need with your business it’s going to be money wasted I
business it’s going to be money wasted I
business it’s going to be money wasted I got a question from a reader shalina i
got a question from a reader shalina i
got a question from a reader shalina i hope i pronounced that right shalina
hope i pronounced that right shalina
hope i pronounced that right shalina wrote a crazy long message we need to
wrote a crazy long message we need to
wrote a crazy long message we need to work on condensing our messaging anyway
work on condensing our messaging anyway
work on condensing our messaging anyway long story short she she’s a she’s a
long story short she she’s a she’s a
long story short she she’s a she’s a part time entrepreneur she wanted to
part time entrepreneur she wanted to
part time entrepreneur she wanted to start an aerobics class was reggae soca
start an aerobics class was reggae soca
start an aerobics class was reggae soca music teaching mom’s as a way to dance
music teaching mom’s as a way to dance
music teaching mom’s as a way to dance lose weight have some fitness in their
lose weight have some fitness in their
lose weight have some fitness in their lives and she’s had some success with
lives and she’s had some success with
lives and she’s had some success with the first class and wants to grow it and
the first class and wants to grow it and
the first class and wants to grow it and she’s spending money on radio and flyers
she’s spending money on radio and flyers
she’s spending money on radio and flyers and it’s not working out once might help
and it’s not working out once might help
and it’s not working out once might help wants to be able to make this a
wants to be able to make this a
wants to be able to make this a full-time job and not have to you know
full-time job and not have to you know
full-time job and not have to you know stay at her current business I’ve been
stay at her current business I’ve been
stay at her current business I’ve been an employee and wants to know how to
an employee and wants to know how to
an employee and wants to know how to make this thing fly so congratulations
make this thing fly so congratulations
make this thing fly so congratulations this is a tough step to start a business
this is a tough step to start a business
this is a tough step to start a business and it’s great you ready have some
and it’s great you ready have some
and it’s great you ready have some customers coming in I am an investor and
customers coming in I am an investor and
customers coming in I am an investor and part owner in a dance studio here in
part owner in a dance studio here in
part owner in a dance studio here in Toronto and we don’t teach soca but
Toronto and we don’t teach soca but
Toronto and we don’t teach soca but we’ll teach salsa bachata kizomba
we’ll teach salsa bachata kizomba
we’ll teach salsa bachata kizomba merengue cha-cha and we teach maybe five
merengue cha-cha and we teach maybe five
merengue cha-cha and we teach maybe five six thousand people a year how to dance
six thousand people a year how to dance
six thousand people a year how to dance and I get what you’re doing it’s a great
and I get what you’re doing it’s a great
and I get what you’re doing it’s a great feeling to know that you’re helping
feeling to know that you’re helping
feeling to know that you’re helping somebody out that they’re coming in
somebody out that they’re coming in
somebody out that they’re coming in having a great experience dancing off
having a great experience dancing off
having a great experience dancing off you know they’re fat and and making new
you know they’re fat and and making new
you know they’re fat and and making new connections and loving
connections and loving
connections and loving their lives a little bit better here’s
their lives a little bit better here’s
their lives a little bit better here’s the thing that helped us a lot and that
the thing that helped us a lot and that
the thing that helped us a lot and that can help you with your business to you
can help you with your business to you
can help you with your business to you really need to focus on your customer
really need to focus on your customer
really need to focus on your customer experience you need people to walk away
experience you need people to walk away
experience you need people to walk away from that class feeling like it was the
from that class feeling like it was the
from that class feeling like it was the best part of their week every experience
best part of their week every experience
best part of their week every experience with your company has to be amazing
with your company has to be amazing
with your company has to be amazing don’t offer the same reggae soca class
don’t offer the same reggae soca class
don’t offer the same reggae soca class that everybody else is offering you have
that everybody else is offering you have
that everybody else is offering you have to step it up a notch what makes yours
to step it up a notch what makes yours
to step it up a notch what makes yours so amazing unique and different because
so amazing unique and different because
so amazing unique and different because you want the people coming back over and
you want the people coming back over and
you want the people coming back over and over and over again but more importantly
over and over again but more importantly
over and over again but more importantly telling their friends you said you’re
telling their friends you said you’re
telling their friends you said you’re targeting moms moms are one of the most
targeting moms moms are one of the most
targeting moms moms are one of the most connected groups of any group out there
connected groups of any group out there
connected groups of any group out there you don’t need to spend money on radio
you don’t need to spend money on radio
you don’t need to spend money on radio deals on flyer drops and I don’t want to
deals on flyer drops and I don’t want to
deals on flyer drops and I don’t want to see you wasting your cash because you
see you wasting your cash because you
see you wasting your cash because you said yourself you can’t keep continuing
said yourself you can’t keep continuing
said yourself you can’t keep continuing at this pace the moms will tell each
at this pace the moms will tell each
at this pace the moms will tell each other they love talking about what
other they love talking about what
other they love talking about what they’re doing and what’s working for
they’re doing and what’s working for
they’re doing and what’s working for them why aren’t they talking about your
them why aren’t they talking about your
them why aren’t they talking about your business it’s not the promotion that’s
business it’s not the promotion that’s
business it’s not the promotion that’s wrong there’s something that’s wrong
wrong there’s something that’s wrong
wrong there’s something that’s wrong with your classes and it’s not that it’s
with your classes and it’s not that it’s
with your classes and it’s not that it’s bad I don’t think they’re going out
bad I don’t think they’re going out
bad I don’t think they’re going out saying a this was a terrible class but
saying a this was a terrible class but
saying a this was a terrible class but it’s not great it’s average it’s okay
it’s not great it’s average it’s okay
it’s not great it’s average it’s okay and we don’t talk about I was your okay
and we don’t talk about I was your okay
and we don’t talk about I was your okay things I don’t tell my friends about
things I don’t tell my friends about
things I don’t tell my friends about average you’re okay things I don’t make
average you’re okay things I don’t make
average you’re okay things I don’t make videos for you guys about average you’re
videos for you guys about average you’re
videos for you guys about average you’re okay companies you have to improve the
okay companies you have to improve the
okay companies you have to improve the customer experience make it amazing so
customer experience make it amazing so
customer experience make it amazing so that they will want to talk about you
that they will want to talk about you
that they will want to talk about you here’s a few things that might help
here’s a few things that might help
here’s a few things that might help here’s a few things that we do that are
here’s a few things that we do that are
here’s a few things that we do that are successful that may help you with your
successful that may help you with your
successful that may help you with your company as well first off your website
company as well first off your website
company as well first off your website your marking material has to embrace the
your marking material has to embrace the
your marking material has to embrace the fun element right people coming for fun
fun element right people coming for fun
fun element right people coming for fun everything has to be fun okay this is
everything has to be fun okay this is
everything has to be fun okay this is not to learn how to socal learn how to
not to learn how to socal learn how to
not to learn how to socal learn how to reggae or whatever it is it’s about
reggae or whatever it is it’s about
reggae or whatever it is it’s about having fun so your instructor has to be
having fun so your instructor has to be
having fun so your instructor has to be fun your website has to be fun your
fun your website has to be fun your
fun your website has to be fun your marketing has to be fun everything is
marketing has to be fun everything is
marketing has to be fun everything is fun
fun
fun step 2 from that first class when they
step 2 from that first class when they
step 2 from that first class when they come in people are nervous the first
come in people are nervous the first
come in people are nervous the first class if they’ve never done a dance
class if they’ve never done a dance
class if they’ve never done a dance class before the nervous is not sure
class before the nervous is not sure
class before the nervous is not sure what to expect again it has to be fun
what to expect again it has to be fun
what to expect again it has to be fun it’s not about teaching technique it’s
it’s not about teaching technique it’s
it’s not about teaching technique it’s about making them love the experience
about making them love the experience
about making them love the experience and this applies for any service
and this applies for any service
and this applies for any service business you have to provide an amazing
business you have to provide an amazing
business you have to provide an amazing experience make them want to come back
experience make them want to come back
experience make them want to come back make them feel confident make them feel
make them feel confident make them feel
make them feel confident make them feel like they made a great decision and
like they made a great decision and
like they made a great decision and they’ll keep coming back structure your
they’ll keep coming back structure your
they’ll keep coming back structure your outline of your courses with that it’s
outline of your courses with that it’s
outline of your courses with that it’s easy to learn they feel like they’re
easy to learn they feel like they’re
easy to learn they feel like they’re making progress people have come to our
making progress people have come to our
making progress people have come to our schools where they’ve tried to learn
schools where they’ve tried to learn
schools where they’ve tried to learn salsa before they’ve never been able to
salsa before they’ve never been able to
salsa before they’ve never been able to pick it up but because of our
pick it up but because of our
pick it up but because of our methodology because we make it so easy
methodology because we make it so easy
methodology because we make it so easy to learn and so hard to fail that they
to learn and so hard to fail that they
to learn and so hard to fail that they keep coming back and they love it and
keep coming back and they love it and
keep coming back and they love it and they tell their friends most of our
they tell their friends most of our
they tell their friends most of our business comes from people coming back
business comes from people coming back
business comes from people coming back they start in level one and then go to
they start in level one and then go to
they start in level one and then go to level two three four or five six
level two three four or five six
level two three four or five six specialty classes different dances with
specialty classes different dances with
specialty classes different dances with the school repeat customers and referral
the school repeat customers and referral
the school repeat customers and referral business because that’s the art classes
business because that’s the art classes
business because that’s the art classes of the best part of their week and
of the best part of their week and
of the best part of their week and they’ll tell their friends I just went
they’ll tell their friends I just went
they’ll tell their friends I just went to another class I feel great I’m
to another class I feel great I’m
to another class I feel great I’m learning this new move I went to one of
learning this new move I went to one of
learning this new move I went to one of their parties whatever it is they love
their parties whatever it is they love
their parties whatever it is they love it people need to be talking about your
it people need to be talking about your
it people need to be talking about your business like that and then the third
business like that and then the third
business like that and then the third thing is try to add something on top of
thing is try to add something on top of
thing is try to add something on top of just the classes to make it easy so send
just the classes to make it easy so send
just the classes to make it easy so send them a list of the moves that they’re
them a list of the moves that they’re
them a list of the moves that they’re learning send them a video of the moves
learning send them a video of the moves
learning send them a video of the moves that they’re learning send them some
that they’re learning send them some
that they’re learning send them some sample music that they can practice to
sample music that they can practice to
sample music that they can practice to go above and beyond what’s expected from
go above and beyond what’s expected from
go above and beyond what’s expected from just a single class to get them talking
just a single class to get them talking
just a single class to get them talking about your business so stop spending
about your business so stop spending
about your business so stop spending money on radio stop spending one on your
money on radio stop spending one on your
money on radio stop spending one on your flyers and invest in the customer
flyers and invest in the customer
flyers and invest in the customer experience and it will pay off humongous
experience and it will pay off humongous
experience and it will pay off humongous dividends for you and we’ll let you quit
dividends for you and we’ll let you quit
dividends for you and we’ll let you quit your job so you can focus on your
your job so you can focus on your
your job so you can focus on your business full time I know it’s hard
business full time I know it’s hard
business full time I know it’s hard because the models out there may be
because the models out there may be
because the models out there may be average
average
average if you look what everybody else is doing
if you look what everybody else is doing
if you look what everybody else is doing its average you have to come up with
its average you have to come up with
its average you have to come up with something new you can model success from
something new you can model success from
something new you can model success from the top guys or people in different
the top guys or people in different
the top guys or people in different industries but you have to break out of
industries but you have to break out of
industries but you have to break out of your comfort zone and think of new ways
your comfort zone and think of new ways
your comfort zone and think of new ways to add a ton more value and when you do
to add a ton more value and when you do
to add a ton more value and when you do that you have a lot more success from
that you have a lot more success from
that you have a lot more success from reading your email and the enthusiasm I
reading your email and the enthusiasm I
reading your email and the enthusiasm I believe you can do it you know you’re a
believe you can do it you know you’re a
believe you can do it you know you’re a hard worker you really want to make this
hard worker you really want to make this
hard worker you really want to make this work you’re creating it for the right
work you’re creating it for the right
work you’re creating it for the right reasons and that will come through you
reasons and that will come through you
reasons and that will come through you just have to focus your efforts on the
just have to focus your efforts on the
just have to focus your efforts on the right places with your business belief
right places with your business belief
right places with your business belief thank you everybody for watching if you
thank you everybody for watching if you
thank you everybody for watching if you like this video please give it a thumbs
like this video please give it a thumbs
like this video please give it a thumbs up below and I’d love to hear we get to
up below and I’d love to hear we get to
up below and I’d love to hear we get to think leave a comment let me know what
think leave a comment let me know what
think leave a comment let me know what you think let me know what you liked
you think let me know what you liked
you think let me know what you liked about it if you didn’t like something
about it if you didn’t like something
about it if you didn’t like something let me know too and if you have a
let me know too and if you have a
let me know too and if you have a question for your company leave it below
question for your company leave it below
question for your company leave it below I’ll make a video response thank you
I’ll make a video response thank you
I’ll make a video response thank you I’ll see you soon
”
Be First to Comment