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Emotions do sell better | Camil Roca | TEDxUPF


so what I’m going to do is through seven

so what I’m going to do is through seven different editions I’m going to show you

different editions I’m going to show you

different editions I’m going to show you eight executions how we use emotions in

eight executions how we use emotions in

eight executions how we use emotions in communication and I’m going to show you

communication and I’m going to show you

communication and I’m going to show you as well

as well

as well what were the figures and numbers that

what were the figures and numbers that

what were the figures and numbers that we achieve through those emotions so

we achieve through those emotions so

we achieve through those emotions so let’s go for the first one please

[Music]

[Music] Brian

Brian

Brian [Music]

Oh

Oh [Music]

surely is this even in Italy emotions

surely is this even in Italy emotions sympathy affection joy inspiration and

sympathy affection joy inspiration and

sympathy affection joy inspiration and probably earlier you know a few more in

probably earlier you know a few more in

probably earlier you know a few more in that case that was 200 6 and the

that case that was 200 6 and the

that case that was 200 6 and the collection was seven point nearly six

collection was seven point nearly six

collection was seven point nearly six million euros if we take the population

million euros if we take the population

million euros if we take the population into that time and we make my ratio we

into that time and we make my ratio we

into that time and we make my ratio we get that every caturanga third one point

get that every caturanga third one point

get that every caturanga third one point zero eight euros in in in that course so

zero eight euros in in in that course so

zero eight euros in in in that course so somehow we can say there’s a there’s a

somehow we can say there’s a there’s a

somehow we can say there’s a there’s a link between emotions the ones I told

link between emotions the ones I told

link between emotions the ones I told you and uh and figures and numbers that

you and uh and figures and numbers that

you and uh and figures and numbers that all marketeers are so fond of like play

all marketeers are so fond of like play

all marketeers are so fond of like play play another one place this is Anthony

play another one place this is Anthony

play another one place this is Anthony van Lew when he was a little boy he

van Lew when he was a little boy he

van Lew when he was a little boy he wanted to be a football player also he

wanted to be a football player also he

wanted to be a football player also he told me and he achieved his goal

told me and he achieved his goal

told me and he achieved his goal he was 19 he was playing in the first

he was 19 he was playing in the first

he was 19 he was playing in the first division and had been pre-selected for

division and had been pre-selected for

division and had been pre-selected for the Beijing Olympics but in July 2008

the Beijing Olympics but in July 2008

the Beijing Olympics but in July 2008 things went wrong when he was told in a

things went wrong when he was told in a

things went wrong when he was told in a routine medical checker that he’d be

routine medical checker that he’d be

routine medical checker that he’d be unable to play again

unable to play again

unable to play again to his brother also a football player

to his brother also a football player

to his brother also a football player had already had to stop playing football

had already had to stop playing football

had already had to stop playing football due to the same disease

due to the same disease

due to the same disease devastated he sought a second opinion

devastated he sought a second opinion

devastated he sought a second opinion and the diagnosis was confirmed right

and the diagnosis was confirmed right

and the diagnosis was confirmed right ventricular dysplasia I’ll never forget

ventricular dysplasia I’ll never forget

ventricular dysplasia I’ll never forget his face when he learned that the

his face when he learned that the

his face when he learned that the disease poses a risk of loss of

disease poses a risk of loss of

disease poses a risk of loss of consciousness and sudden death he was

consciousness and sudden death he was

consciousness and sudden death he was willing to do anything to play football

willing to do anything to play football

willing to do anything to play football again

again

again and we couldn’t refuse Antony underwent

and we couldn’t refuse Antony underwent

and we couldn’t refuse Antony underwent a pioneering medical treatment involving

a pioneering medical treatment involving

a pioneering medical treatment involving a complex operation

months later he returned to a football

months later he returned to a football pitch

pitch

pitch [Music]

[Music]

[Music] that day all of us were there cheering

that day all of us were there cheering

that day all of us were there cheering him on everything went well until he

him on everything went well until he

him on everything went well until he collapsed to the ground

collapsed to the ground

collapsed to the ground [Music]

[Music]

[Music] he’s implanted defibrillator sprang into

he’s implanted defibrillator sprang into

he’s implanted defibrillator sprang into action and he came back to life a few

action and he came back to life a few

action and he came back to life a few seconds later

[Music]

[Music] Channel three telethon cool and donate

Channel three telethon cool and donate

Channel three telethon cool and donate so the research can keep performing

so the research can keep performing

so the research can keep performing miracles

motions commotion you were like no

motions commotion you were like no despair concern disturbance I could

despair concern disturbance I could

despair concern disturbance I could follow could go on and on but strip here

follow could go on and on but strip here

follow could go on and on but strip here is that in 200 14 we gather nearly 12

is that in 200 14 we gather nearly 12

is that in 200 14 we gather nearly 12 million euros and every Catalan gave a

million euros and every Catalan gave a

million euros and every Catalan gave a ratio of 1.59 so somehow I’m explaining

ratio of 1.59 so somehow I’m explaining

ratio of 1.59 so somehow I’m explaining you that whatever emotions it’s on the

you that whatever emotions it’s on the

you that whatever emotions it’s on the right point they can get you through

right point they can get you through

right point they can get you through your heart and through your pocket a

your heart and through your pocket a

your heart and through your pocket a next one please

[Music]

[Music] come on come on get out of there

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

LDC seis de diciembre llama contra las

LDC seis de diciembre llama contra las enfermedades cardiovascular rays deli

enfermedades cardiovascular rays deli

enfermedades cardiovascular rays deli mariaogtone date aobut race

emotions implied here agitation thrill

emotions implied here agitation thrill excitement gut reaction that’s for one

excitement gut reaction that’s for one

excitement gut reaction that’s for one side but in the other in the year – oh

side but in the other in the year – oh

side but in the other in the year – oh seven more than eight millions and a

seven more than eight millions and a

seven more than eight millions and a half ratio of 1.19 that was a pretty

half ratio of 1.19 that was a pretty

half ratio of 1.19 that was a pretty well done movie

well done movie

well done movie everybody knew you are pretty young but

everybody knew you are pretty young but

everybody knew you are pretty young but that’s real winter from Hitchcock

that’s real winter from Hitchcock

that’s real winter from Hitchcock everybody anyway we use it we take your

everybody anyway we use it we take your

everybody anyway we use it we take your heart your pocket play please

again emotions with a different

again emotions with a different completely picture I would say concern I

completely picture I would say concern I

completely picture I would say concern I would say grief I would say despondency

would say grief I would say despondency

would say grief I would say despondency I would say rage Here I am again 12 that

I would say rage Here I am again 12 that

I would say rage Here I am again 12 that was 12 13 nearly 3 million bucks

was 12 13 nearly 3 million bucks

was 12 13 nearly 3 million bucks sorry euros 1.7 per Catalan let’s go on

sorry euros 1.7 per Catalan let’s go on

sorry euros 1.7 per Catalan let’s go on please

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] this brown land we grew up strong we

this brown land we grew up strong we

this brown land we grew up strong we will want it all in love

I was hard to find talk to him I never

I was hard to find talk to him I never thought I could fail no laughter so it

thought I could fail no laughter so it

thought I could fail no laughter so it seems I am a man whose dreams about

seems I am a man whose dreams about

seems I am a man whose dreams about deserted

deserted

deserted change my name

change my name

change my name I’ve changed my face but no one wants

I’ve changed my face but no one wants

I’ve changed my face but no one wants you when you lose cuz you

you when you lose cuz you

you when you lose cuz you [Music]

we all have a good side

we all have a good side cool donate and help us to fight against

cool donate and help us to fight against

cool donate and help us to fight against strokes and brain injuries the channel 3

strokes and brain injuries the channel 3

strokes and brain injuries the channel 3 telephone bring out your good side and

telephone bring out your good side and

telephone bring out your good side and that will be grief sorrow concern

that will be grief sorrow concern

that will be grief sorrow concern affection and again that was on 2 o 16

affection and again that was on 2 o 16

affection and again that was on 2 o 16 more than 111 million and a half on a

more than 111 million and a half on a

more than 111 million and a half on a ratio of one point five five and that

ratio of one point five five and that

ratio of one point five five and that was the point I want to raise too right

was the point I want to raise too right

was the point I want to raise too right and now I’m going to show you an example

and now I’m going to show you an example

and now I’m going to show you an example that happened in 203 you will see two

that happened in 203 you will see two

that happened in 203 you will see two commercials the first one emotional the

commercials the first one emotional the

commercials the first one emotional the second one not emotional or not as much

second one not emotional or not as much

second one not emotional or not as much emotional for a place

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

okay toda dissembler Donen tsunami

okay toda dissembler Donen tsunami collider melodious respiratory as

collider melodious respiratory as

collider melodious respiratory as chronic ‘as osmium Parc güell emeritus

chronic ‘as osmium Parc güell emeritus

chronic ‘as osmium Parc güell emeritus at editors the next one you’re about to

at editors the next one you’re about to

at editors the next one you’re about to see is exactly the same year because

see is exactly the same year because

see is exactly the same year because that commercial was banned was

that commercial was banned was

that commercial was banned was prohibited I’m not gonna get into that

prohibited I’m not gonna get into that

prohibited I’m not gonna get into that in 18 minutes but no animals were harmed

in 18 minutes but no animals were harmed

in 18 minutes but no animals were harmed doesn’t have to do with animals has to

doesn’t have to do with animals has to

doesn’t have to do with animals has to do with some asthma thing but I put the

do with some asthma thing but I put the

do with some asthma thing but I put the next one and then I’ll explain you know

next one and then I’ll explain you know

next one and then I’ll explain you know what goes on the difference in emotions

what goes on the difference in emotions

what goes on the difference in emotions here

[Applause]

[Applause] [Music]

only until later you know yeah be there

only until later you know yeah be there alka thousand dollars in RAM don’t and

alka thousand dollars in RAM don’t and

alka thousand dollars in RAM don’t and tsunami Canada melodious respiratory as

tsunami Canada melodious respiratory as

tsunami Canada melodious respiratory as chronic as asthma in park la merit of

chronic as asthma in park la merit of

chronic as asthma in park la merit of the territories well it’s the same that

the territories well it’s the same that

the territories well it’s the same that actually it’s at the same I would say

actually it’s at the same I would say

actually it’s at the same I would say look the collection four and a half

look the collection four and a half

look the collection four and a half ratio 0.6 the lowest ever what can we do

ratio 0.6 the lowest ever what can we do

ratio 0.6 the lowest ever what can we do that was that’s life but see the first

that was that’s life but see the first

that was that’s life but see the first you had despair you had disturbance you

you had despair you had disturbance you

you had despair you had disturbance you had trim or you had sadness in the

had trim or you had sadness in the

had trim or you had sadness in the second one what you have is last despair

second one what you have is last despair

second one what you have is last despair less disturbance Leicester more less

less disturbance Leicester more less

less disturbance Leicester more less sadness so what you got at the end is

sadness so what you got at the end is

sadness so what you got at the end is more rational less emotions I’m gonna

more rational less emotions I’m gonna

more rational less emotions I’m gonna ended up with a with the last one that

ended up with a with the last one that

ended up with a with the last one that we did into old 10 which is the one that

we did into old 10 which is the one that

we did into old 10 which is the one that got the lion at can and you done and we

got the lion at can and you done and we

got the lion at can and you done and we talk about it later please

talk about it later please

talk about it later please [Music]

feeling small when tears are in your

feeling small when tears are in your eyes I will try them I’m on your side oh

eyes I will try them I’m on your side oh

eyes I will try them I’m on your side oh when times get rough

over trouble

over trouble I will lay me down like a bridge over

I will lay me down like a bridge over

I will lay me down like a bridge over troubled water I will lay me down

when you’re on the streets when evening

when you’re on the streets when evening falls so hard I will comfort you see how

falls so hard I will comfort you see how

falls so hard I will comfort you see how they shine

they shine

they shine [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] [Applause]

[Applause]

[Applause] [Music]

that night freak wrote on his computer

that night freak wrote on his computer dad when I’m running it feels like my

dad when I’m running it feels like my

dad when I’m running it feels like my disability disappears on December the

disability disappears on December the

disability disappears on December the 19th Colin’s help all his suffering from

19th Colin’s help all his suffering from

19th Colin’s help all his suffering from spinal cord and brain injuries feel like

spinal cord and brain injuries feel like

spinal cord and brain injuries feel like their disability has disappeared to

their disability has disappeared to

their disability has disappeared to tv3 telethon

tv3 telethon

tv3 telethon [Music]

and that’s the last ratio that was year

and that’s the last ratio that was year – Oh ten plus 99.1 39 millions one point

– Oh ten plus 99.1 39 millions one point

– Oh ten plus 99.1 39 millions one point when you do I would say that goes for

when you do I would say that goes for

when you do I would say that goes for inspiration that goes for passion that’s

inspiration that goes for passion that’s

inspiration that goes for passion that’s a father

a father

a father it goes for sentiment it goes for drive

it goes for sentiment it goes for drive

it goes for sentiment it goes for drive so it’s about you do you guys you judge

so it’s about you do you guys you judge

so it’s about you do you guys you judge about emotions to me

about emotions to me

about emotions to me sounds better than anything else thank

sounds better than anything else thank

sounds better than anything else thank you

you

you [Applause]

[Applause]

[Applause] [Music]

”

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