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Sustainability through Entrepreneurship | Nichatorn (Belle) Tangkuptanon | TEDxYouth@RIS


and if you know what sustainability

and if you know what sustainability means now keep your hand raised if you

means now keep your hand raised if you

means now keep your hand raised if you take their sustainable well I guess

take their sustainable well I guess

take their sustainable well I guess there’s no one but okay so many people

there’s no one but okay so many people

there’s no one but okay so many people want to be sustainable but do you not

want to be sustainable but do you not

want to be sustainable but do you not know how the majority of people want to

know how the majority of people want to

know how the majority of people want to be sustainable but they’re just

be sustainable but they’re just

be sustainable but they’re just sometimes a bit too lazy to do that

sometimes a bit too lazy to do that

sometimes a bit too lazy to do that you’re maybe the minority that actually

you’re maybe the minority that actually

you’re maybe the minority that actually cares about the world and it is

cares about the world and it is

cares about the world and it is sustainable turned out the lights are

sustainable turned out the lights are

sustainable turned out the lights are not in use use cyclable bags of

not in use use cyclable bags of

not in use use cyclable bags of groceries or cheque or sorting your

groceries or cheque or sorting your

groceries or cheque or sorting your showering time or it can be carnally all

showering time or it can be carnally all

showering time or it can be carnally all days make up a good sustainable person

days make up a good sustainable person

days make up a good sustainable person however if you’re my steps first you

however if you’re my steps first you

however if you’re my steps first you shift and you think that we’re not

shift and you think that we’re not

shift and you think that we’re not making a big impact then your

making a big impact then your

making a big impact then your sustainable behaviors they start to drop

sustainable behaviors they start to drop

sustainable behaviors they start to drop us get lazier so I was wondering is

us get lazier so I was wondering is

us get lazier so I was wondering is there a way that we can make people more

there a way that we can make people more

there a way that we can make people more sustainable long term maybe by appealing

sustainable long term maybe by appealing

sustainable long term maybe by appealing to their self which side of their

to their self which side of their

to their self which side of their personalities how can we convince them

personalities how can we convince them

personalities how can we convince them that they can help curb climate change

that they can help curb climate change

that they can help curb climate change and benefit from it at the same time

and benefit from it at the same time

and benefit from it at the same time this was a question we got asked when I

this was a question we got asked when I

this was a question we got asked when I attended the terms called blood counts

attended the terms called blood counts

attended the terms called blood counts at University of Maryland for those

at University of Maryland for those

at University of Maryland for those pretty conscious about your own

pretty conscious about your own

pretty conscious about your own behaviors you’re on the more

behaviors you’re on the more

behaviors you’re on the more sustainability path

sustainability path

sustainability path honestly I had not done much in the area

honestly I had not done much in the area

honestly I had not done much in the area of sustainability

of sustainability

of sustainability until last it until last summer resident

until last it until last summer resident

until last it until last summer resident aidid three full weeks of camp

aidid three full weeks of camp

aidid three full weeks of camp unsurprisingly the course sustainability

unsurprisingly the course sustainability

unsurprisingly the course sustainability plus innovation

plus innovation

plus innovation to not get as much attention as others

to not get as much attention as others

to not get as much attention as others over 200 people enrolled and there were

over 200 people enrolled and there were

over 200 people enrolled and there were only eight people to this course and I

only eight people to this course and I

only eight people to this course and I was the youngest so the course was

was the youngest so the course was

was the youngest so the course was revolved around a framework from us

revolved around a framework from us

revolved around a framework from us design thinking it is a freeware used by

design thinking it is a freeware used by

design thinking it is a freeware used by designers to meet people’s needs and

designers to meet people’s needs and

designers to meet people’s needs and find solutions to their problems there

find solutions to their problems there

find solutions to their problems there are three main steps first is to another

are three main steps first is to another

are three main steps first is to another ties and understand stakeholders next is

ties and understand stakeholders next is

ties and understand stakeholders next is to identify the problem and I get

to identify the problem and I get

to identify the problem and I get solutions and lastly is testing out the

solutions and lastly is testing out the

solutions and lastly is testing out the prototype our interest in my project was

prototype our interest in my project was

prototype our interest in my project was on food waste we have to sit in the

on food waste we have to sit in the

on food waste we have to sit in the cafeteria for an hour just to observe

cafeteria for an hour just to observe

cafeteria for an hour just to observe people yes it was hustling we’re

people yes it was hustling we’re

people yes it was hustling we’re stalkers by understanding what people

stalkers by understanding what people

stalkers by understanding what people thought on climate change in food waste

thought on climate change in food waste

thought on climate change in food waste it made us better understand their

it made us better understand their

it made us better understand their behavioral problems I noticed that some

behavioral problems I noticed that some

behavioral problems I noticed that some people use the trash bin whereas some

people use the trash bin whereas some

people use the trash bin whereas some cared enough to use the compound for

cared enough to use the compound for

cared enough to use the compound for them recycling bin the next stage was

them recycling bin the next stage was

them recycling bin the next stage was brainstorming and intensifying the

brainstorming and intensifying the

brainstorming and intensifying the problem we came up with a question how

problem we came up with a question how

problem we came up with a question how can you make producers were involved in

can you make producers were involved in

can you make producers were involved in providing reusable bags so that the

providing reusable bags so that the

providing reusable bags so that the consumers can reuse and recycle more and

consumers can reuse and recycle more and

consumers can reuse and recycle more and next was the prototyping stage where we

next was the prototyping stage where we

next was the prototyping stage where we had to recreate our solutions into

had to recreate our solutions into

had to recreate our solutions into tangible models for better visualization

tangible models for better visualization

tangible models for better visualization here I have our Tata the Go Green gift

here I have our Tata the Go Green gift

here I have our Tata the Go Green gift box where there will be too many usable

box where there will be too many usable

box where there will be too many usable bags among other items to act as an

bags among other items to act as an

bags among other items to act as an incentive for people

incentive for people

incentive for people for the environment problem is many

for the environment problem is many

for the environment problem is many people want to be sustainable and they

people want to be sustainable and they

people want to be sustainable and they don’t know how as I mentioned before in

don’t know how as I mentioned before in

don’t know how as I mentioned before in this gift box there will be small

this gift box there will be small

this gift box there will be small information cards that the owner can

information cards that the owner can

information cards that the owner can share with his or her client self who

share with his or her client self who

share with his or her client self who lack such knowledge and domino effect

lack such knowledge and domino effect

lack such knowledge and domino effect can then take hold as people start

can then take hold as people start

can then take hold as people start sharing these gift boxes apart from the

sharing these gift boxes apart from the

sharing these gift boxes apart from the food waste project my classmates and I

food waste project my classmates and I

food waste project my classmates and I explored pedestrian safety house it

explored pedestrian safety house it

explored pedestrian safety house it really into sustainability well driving

really into sustainability well driving

really into sustainability well driving causes an enormous amount of pollution

causes an enormous amount of pollution

causes an enormous amount of pollution and we all should honor those who choose

and we all should honor those who choose

and we all should honor those who choose to walk or cycle to send driving but if

to walk or cycle to send driving but if

to walk or cycle to send driving but if we cannot ensure our safety on these

we cannot ensure our safety on these

we cannot ensure our safety on these roads then barely anyone which shares to

roads then barely anyone which shares to

roads then barely anyone which shares to whomping bikes like this Tommy we try to

whomping bikes like this Tommy we try to

whomping bikes like this Tommy we try to figure out ways to make people leave and

figure out ways to make people leave and

figure out ways to make people leave and cross behind and two interlocking by

cross behind and two interlocking by

cross behind and two interlocking by reducing car use very humbled an

reducing car use very humbled an

reducing car use very humbled an environment a great deal and also

environment a great deal and also

environment a great deal and also healthy people save money on fuel

healthy people save money on fuel

healthy people save money on fuel remember pedestrians are there to burn

remember pedestrians are there to burn

remember pedestrians are there to burn calories not fuels and we also respect

calories not fuels and we also respect

calories not fuels and we also respect them besides this my classmates and I

them besides this my classmates and I

them besides this my classmates and I also explored something about fish

also explored something about fish

also explored something about fish stores when I came back to Thailand I

stores when I came back to Thailand I

stores when I came back to Thailand I thought about how I can use less money

thought about how I can use less money

thought about how I can use less money and also help the environment at the

and also help the environment at the

and also help the environment at the same time their stores like the dog

same time their stores like the dog

same time their stores like the dog fighting mastermind for those who are

fighting mastermind for those who are

fighting mastermind for those who are not shy want their stores are there are

not shy want their stores are there are

not shy want their stores are there are stores that sell use items that are

stores that sell use items that are

stores that sell use items that are still in good condition the products

still in good condition the products

still in good condition the products could be appliances electronics both and

could be appliances electronics both and

could be appliances electronics both and clothes

clothes

clothes and much more according to the World

and much more according to the World

and much more according to the World Wildlife Fund playstyles litres of water

Wildlife Fund playstyles litres of water

Wildlife Fund playstyles litres of water is needed to produce what children apart

is needed to produce what children apart

is needed to produce what children apart equivalent to a single t-shirt and a

equivalent to a single t-shirt and a

equivalent to a single t-shirt and a pair of jeans the problem in Thailand is

pair of jeans the problem in Thailand is

pair of jeans the problem in Thailand is twofold

twofold

twofold on one hand there’s social stigma to

on one hand there’s social stigma to

on one hand there’s social stigma to bike these products and if we have work

bike these products and if we have work

bike these products and if we have work with college students who usually don’t

with college students who usually don’t

with college students who usually don’t have a lot of money things may work out

have a lot of money things may work out

have a lot of money things may work out better also we have to shift the image

better also we have to shift the image

better also we have to shift the image of these stores and make them more

of these stores and make them more

of these stores and make them more trendy and therefore more appealing I

trendy and therefore more appealing I

trendy and therefore more appealing I truly understand that many people even

truly understand that many people even

truly understand that many people even some of my friends always want to be in

some of my friends always want to be in

some of my friends always want to be in trend and always buy new products but to

trend and always buy new products but to

trend and always buy new products but to make up for that why not donate old

make up for that why not donate old

make up for that why not donate old clothes to charity but those can mean

clothes to charity but those can mean

clothes to charity but those can mean this will help the society and

this will help the society and

this will help the society and environment a good deal so just by

environment a good deal so just by

environment a good deal so just by waiting for professionals to help with

waiting for professionals to help with

waiting for professionals to help with climate change is not enough everyone

climate change is not enough everyone

climate change is not enough everyone can make a bigger impact when and

can make a bigger impact when and

can make a bigger impact when and youngji’s following one followed the

youngji’s following one followed the

youngji’s following one followed the Design Thinking framework and tries to

Design Thinking framework and tries to

Design Thinking framework and tries to emphasize that those who are not acting

emphasize that those who are not acting

emphasize that those who are not acting sustainably and finding solutions to

sustainably and finding solutions to

sustainably and finding solutions to them to raise the awareness of

them to raise the awareness of

them to raise the awareness of sustainability by talking about them

sustainability by talking about them

sustainability by talking about them with your friends

with your friends

with your friends 3 think before you buy new products and

3 think before you buy new products and

3 think before you buy new products and remember to donate and visit their

remember to donate and visit their

remember to donate and visit their stores more often you don’t earn

stores more often you don’t earn

stores more often you don’t earn intangible rewards from being

intangible rewards from being

intangible rewards from being sustainable you’re awarded with

sustainable you’re awarded with

sustainable you’re awarded with gratitude and pride everyone should take

gratitude and pride everyone should take

gratitude and pride everyone should take action now if not now when

action now if not now when

action now if not now when so sustainability is not profitable only

so sustainability is not profitable only

so sustainability is not profitable only in business but it is also beneficial to

in business but it is also beneficial to

in business but it is also beneficial to your own health and

your own health and

your own health and mommy thank you

mommy thank you

mommy thank you [Applause]

”

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