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Ayar la historia de un comic inca | Oscar Barriga | TEDxCharacato


[Music]

very good with everyone is really an honor

be here with you to be able to

comment you share a little about me

experience in the business field and it is

it’s been years since together with

My associates

we undertook a beautiful dream the dream of

make Peruvian mythology the

Peruvian legends pieces of collection a

cartoon through a dream that

now let’s call an ordinary dream

impossible because it is what I always

they said when I told them about my

project with us we started the idea

of business was so simple we

we would produce a million of these

We would sell them in Arequipa

we would be millionaires we would produce

new copies will be more

millionaires and we would all live happy

forever

however that formula did not work to

We were very hard to get that

lend to do the first thousand

copies

if we leave them for the entire team to

after a week we went to harvest

the fruit of our effort and we gave ourselves

realize that nobody had sold anything

no newspaper post sold a single

copy

I was having an idea to sell the

product or as itinerants because

we had to recover the money that we

they had borrowed and that’s what we did

it was a mother’s day where we went to

merchants street that equips

sell it as street vendors we do not shout

take your comic from your comic that does not

tell the legend lady the best

gift for Mother’s Day is a

comic book of the ayar brothers sometimes we

they bought one another person but we

we realized that first will be ambulant

it was difficult had to go from one side to the

another because obviously serenazgos do not

they could catch you on the other side this one

they responded as we wanted a child

he asked his mom mom who are the

brothers ayar and his mom answered him is

a musical group son

then I really did not know to what

I was facing I found a 1 of their

family , family friends, you

you tell him uncle I found it on the street

and I approached him chooses uncle buys my

comic

my uncle looked at me turned his face and left

I felt that he was ashamed of me and I

I have to be honest that moment yes I

It hurt my heart a bit but the worst

he came later because later

Now they started calling me on the cell phone

Today they told me that they have seen you

of traveling on the street that is

happening you are a professional is a

accountant has studied this years by

propose a good future

I’m not going to lend you any money

I said that gas is being you

comments ana sanz and relatives that I

They had seen all the traces or very

thin good the skinny I can do

but I realized that really I

I was facing much more than a

simple dream

I started thinking a little more that I could

be later and I realized that

promperú could support me understood what

they supported the export and I

I wanted to offer them a business, not

they export the product and win

utilities

well that formula no no is not the

proper does not work like that

however what they told us was something

very interesting your product is so good

that can give you an opportunity because

you can achieve tourism impacts

educational cultural impacts even

gastronomic give an opportunity

We talked with com and partners we gave him a

new product opportunity and we started

to look for the new market niches to

global level

we realized that the comic with de san

Diego in the United States was the best

place to present our

products and we did it

We work hard, we work for

have the first trilogy in Spanish and

If they want English and when we are

travel doors we forget about

money from tickets

well I went to a friend who had to

lend the money I said please

I commented everything I had done

lend me two thousand dollars for the passage

so I can stay there perfect he

I borrowed the money I felt very good in

that moment because I felt that trust

me and I was not a person who had a lot

money but he lent it to me but he finished it off

when he told me they already love you

product

I really is color with pride

in the floors but still says’ good

let’s put all the material that

They weigh about 40 kilos the suitcase of pure

how and why other paper and I embarked

united states when i got to miami

I lost my connecting flight to the angels

I’m going to the counter, please, good lady.

the next flight as soon as possible

yes

but unfortunately, as is another

airline of your connection you have to

pay the difference and how much is

it’s 600 dollars it had 700

I did not say anything I left I was totally

empty I felt the weight of the world in in me

I felt not only the weight of 40 kilos

stop comics and the weight of my family

is the weight of my dream is the weight of a

arrears the weight of my partners and I left

walking all shake until from

I suddenly found a one phone I put

a coin and I called my girlfriend

well that is currently my wife

virginia is a partner of the company

author also of yesterday is the mother of my

beautiful daughter who already ari and suddenly already

this one condemned you and love gem you know that if

I get to go to the angels I’m going to

get $ 100

where am I going to eat what are I going to live

we have not even seen where I go where

I’m going to stay

we did it wrong we thought badly I return to

arrive today to what she does not remember

but I remember clearly I do not like it is that

he wants to come back here we wait for you

the guys are going to understand we can go out

merchants to sell so you can

recover the money that you presented

but you know what I like about you

something I fall in love with you than that

always find a solution and never

you give up and cut the coin

that friend was like an energy discharge

is the one that is in Peru to the heart and

it started to beat stronger it was fair

is really pumping energy and I went

has made a bull to the country to my passage

and I boarded the angels when it arrives

the comicon with more hardships see note

because here I will tell you this one is

excited because he was in the country to

those who know comics because they

they like movies went superman

spider man 2 where the beaver girls all

disguised

I arrived I am super excited and

full of energy and when it started to

put my products that were like this not

I realized that people bought but

buy superman batman or spider man no

I never could beat how could beat

to tremendous warriors

so I came up with something super

desperate some social marketing

product with the known

I remembered my days as merchants

take out the product on the stand

strong and clear flu

machu picchu comics of the people I was left

watching me walking and again male

ceiling comics until I still do not look like

a puppy like calafate was approaching

I did not teach him about fronts and machu picchu

comics in silver looked homage factors ok

I pay myself

and after that he began to live another

me me person paid paid paid me today

started to take out material and paid epa

is happy excited they bought me

some famous some companies are

super excited when I least hit

mind that he gave me everything he did not have that weight

from the suitcase I was super excited not

I knew what else to think I wanted to cry

happiness bruno pinasco one side

and I called him brunito soy oscar a peruano

who is watching how he made a note

this and when I finished decorating my box

and I took my first step outside and they ‘re a

lots of girls were coming towards me and I’ve

played I am I am the Inca and of

we suddenly started to treat me like a

rag is here to there almost me

they threw to the ground and now because behind

mine were the characters of the

saga of the twilight saga twilight

keiko black and eduard coll d’en sanoguera

a mortal among gods

the girls were with them though

happy but it was a very

exciting when you arrive in Peru

I told my partners what I had

lived everything exciting to be

there that the market we had dreamed

that the dreams we had had not

they were in vain that we could get more

far away

but in a week later some

international companies started

call us gentlemen to find gentlemen

there were two women to their representatives

wow international representatives for

practically for a year

we started working with them until

until choosing one by one

a company we finally did the

contract

and locally he started with things

better they started to say you in

comics and they can be a comic about

correct use of water

if you can make a comic about

Arequipa legends and how it can not be

our then yes with today we begin to

work at the local level

We won some prizes like Peru

services to me was a beautiful prize the

business Innovation

we made a product for for the

congress that was of mariano melgar was

very recognized and we started to work

very well until after a year passed

something unprecedented in any case for

Peru came our product in the

most emblematic screen of the times

square gardé the United States that is

the clark times

coincidentally here our products that

we had dreamed so much in power

publicize the ones that are being published

in the most emblematic screen of

U.S

we are super excited like

we do it we hang this product in

the networks so that the world finds out about

that we are the first national company in

able to export these products through

of licenses at international level

we did we hung it thinking that this is going

to bring better returns for us

but what happened

networks played a trick

they started to put the boys good

they make photoshop this is photoshop not the

guys this have a good product but

how can they sell advertising

deceptive

this did not happen when others hung

the video of this

the next day the same people who

they told us that the worst is not that I

I always believe in you are the best not

we became a benchmark for the field

of the cartoon nationwide with

a lot of effort

this also served for us to start

to give and international clients of

all parts of the world began to

get this orders to do the

comics to large franchises can

make us covers and how can not

make us comics of legends now

yes yes how not

and we started exporting services

we begin to differentiate ourselves in the world

and about that we start other types of

awards like for example received a

award for being the best company in the

mark of the southern macroregion on the part

of the government of promperú

ashley

[Music]

from arequipa to new york

the precincts have traveled a long

road conquering 127 country

[Music]

on the world’s most emblematic screens

comics of the company look

arequipeña water production

accompany to discover how this dream is

he made reality

the emblematic screen of new york

promotional legends peruvian water is

becomes the first Peruvian company

of comics in promoting their contents

worldwide which only count

Pavlich work hiatuses and

work of parents and see everything

what is the online distribution of

different types of connection and how

they decide to work with there

well the contact with year became more or

less about two years ago through

ricardo ricardo torreblanca

he is good he is representative return

by production and he told us about

this project good at this time

we were very interested and one

Once we saw the comic we were interested

even more

then there we decided to make a contract

as a leading actor for everything that

is the one so they can have all the

rights

there is once either to start

work and in tears they already knew the

legends cinca

well the legends farms do not

we knew yet but this one Peruvian

they knew the legends zinc so it seems

fabulous the wonderful idea and from there

we were convinced that we have to

work on this the screen more

emblematic new york promotional

Peruvian legends water becomes

the first Peruvian company of comics in

Promote your content to scale

world

Thanks to them , Peru exports art to

world and in the first Peruvian company

with which I work is to see that the first

but the truth yes

in Peru there is that talent that exists and

how it has shown us water in

actually they are very interested in seeing

other companies ite

maybe work with other companies

Peruvian and do a project that I

call

we are good for what all that is

perhaps have the distribution of the

project that is like this already in being able to do it

what is the impression and for that we are

speaking also with other

distributors and you as a Peruvian

you felt when you see that the water is advertised

on the most important screen in the world

with emotion and pride and he mentioned the

truth that the diu the cocha and in times

square is an awesome thing that

excites any Peruvian and not only

as a person but also the people who

It is about non – Peruvians

they really impress because

it’s a wonderful thing the truth

[Music]

we also won from the cstpb a prize

based on the Peruvian culture that was

delivered by the same governor of

Nevada that was this year in las vegas

is my my wife here with the prize

exciting things that have

past and now if we do not focus on the

biggest goal

we want our movie our

international movie

that movie that impacts and I would love

tell them now I’m here present at

side of you and I would love to tell you

is that I already have the movie that I already have

the contract and I do not have it I have it

but there is something that partners me there is something that

my team and in which I do not have left

doubt and I’m going to achieve it I’m going to

get because we are not a company

different

We are not a company we are not not not

We are a conventional forgiveness company

We are a totally different company and

is that for years I’ve seen friends and

families create businesses that if they do not

He gave a revenue in a month left no

they had a year had a company that in

one year is useful, they left these

seven years seven years of my life and more

in this dream seven years of tireless

effort seven years of incredible

moments seven years of happiness seven

years of sadness happy seven years

only to see how that seed that

some day I put it is just sprouting and it’s

that the current market

the current market is the world for all

you want to be accountants is

ok but why is it only spoken

accounting of a company of arequipa

because they are not accounting for a

Arab company if they want to be designers

it’s okay because I do not do the designs

Japanese companies and so for all

careers

the world is a market to listen to

little of what I have told you this life is

really hard is really intense

but it’s really worth it

and only in this way are companies formed

global contents only if they are formed

history companies that leave history

companies that leave a legacy companies

impact

companies whose ordinary dreams

impossible that many did not believe

they can turn into something beautiful they

they can turn into something really

extraordinary and really possible

many thanks friends

[Applause]

do not

”

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