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Making technology more natural | Claudio Guglieri | TEDxBerkeley


over the years we’ve been trained to

over the years we’ve been trained to navigate to different realities from the

navigate to different realities from the

navigate to different realities from the moment we are born we learn to explore

moment we are born we learn to explore

moment we are born we learn to explore our world through our senses were able

our world through our senses were able

our world through our senses were able to touch to see to hear we can even

to touch to see to hear we can even

to touch to see to hear we can even taste our surrounded at the same time

taste our surrounded at the same time

taste our surrounded at the same time most of us have been have learned how to

most of us have been have learned how to

most of us have been have learned how to use computer at some point in our lives

use computer at some point in our lives

use computer at some point in our lives we look at things like this and we

we look at things like this and we

we look at things like this and we understand what each icon with each

understand what each icon with each

understand what each icon with each glyph will do it with if we interact

glyph will do it with if we interact

glyph will do it with if we interact with it these two worlds have coexisted

with it these two worlds have coexisted

with it these two worlds have coexisted parallel to each other for a really long

parallel to each other for a really long

parallel to each other for a really long time and for I guess for the most part

time and for I guess for the most part

time and for I guess for the most part in this room we all have been trained in

in this room we all have been trained in

in this room we all have been trained in technology after we have trained to

technology after we have trained to

technology after we have trained to actually understand our surroundings

actually understand our surroundings

actually understand our surroundings however new generations they don’t

however new generations they don’t

however new generations they don’t really know this distinction unlike me

really know this distinction unlike me

really know this distinction unlike me newborns I introduced the technology

newborns I introduced the technology

newborns I introduced the technology very early on in their lives they’re

very early on in their lives they’re

very early on in their lives they’re learning both worlds at the same time

learning both worlds at the same time

learning both worlds at the same time and not necessarily in the same order

and not necessarily in the same order

and not necessarily in the same order that we did this is first as a picture

that we did this is first as a picture

that we did this is first as a picture of my son I capture three weeks ago when

of my son I capture three weeks ago when

of my son I capture three weeks ago when I realized he was mesmerized just

I realized he was mesmerized just

I realized he was mesmerized just looking at my wife – what I thought was

looking at my wife – what I thought was

looking at my wife – what I thought was more interesting is there are only like

more interesting is there are only like

more interesting is there are only like three minutes later I was able to

three minutes later I was able to

three minutes later I was able to capture this other picture where he

capture this other picture where he

capture this other picture where he seems to have this cover his hand for

seems to have this cover his hand for

seems to have this cover his hand for the first time it was crazy he was he

the first time it was crazy he was he

the first time it was crazy he was he was aware of the existence of an eye

was aware of the existence of an eye

was aware of the existence of an eye from before he knew he has hands so with

from before he knew he has hands so with

from before he knew he has hands so with evolution of technology the way we

evolution of technology the way we

evolution of technology the way we interact with the world and the way we

interact with the world and the way we

interact with the world and the way we interact with our digital environment is

interact with our digital environment is

interact with our digital environment is getting closer and closer with VR for

getting closer and closer with VR for

getting closer and closer with VR for instance when we about to cross the line

instance when we about to cross the line

instance when we about to cross the line that divides or the separate is

that divides or the separate is

that divides or the separate is basically the user and what they’re

basically the user and what they’re

basically the user and what they’re interacting with we believe this trend

interacting with we believe this trend

interacting with we believe this trend will continue in the future to a point

will continue in the future to a point

will continue in the future to a point where we won’t be able to distinguish

where we won’t be able to distinguish

where we won’t be able to distinguish you know what is real or what is digital

you know what is real or what is digital

you know what is real or what is digital and especially because kids will learn

and especially because kids will learn

and especially because kids will learn both worlds at the same time would

both worlds at the same time would

both worlds at the same time would become we believe this distinction

become we believe this distinction

become we believe this distinction between these two different realities

between these two different realities

between these two different realities will become irrelevant so with that said

will become irrelevant so with that said

will become irrelevant so with that said my team’s chart a microscope is to

my team’s chart a microscope is to

my team’s chart a microscope is to anticipate and embrace this future

anticipate and embrace this future

anticipate and embrace this future reality by underst

reality by underst

reality by underst what pattern shape our perception of the

what pattern shape our perception of the

what pattern shape our perception of the real world and how could we take

real world and how could we take

real world and how could we take advantage of them today in our current

advantage of them today in our current

advantage of them today in our current interfaces we flow in design we’re

interfaces we flow in design we’re

interfaces we flow in design we’re trying to reinforce that connection that

trying to reinforce that connection that

trying to reinforce that connection that could exist between our real world and

could exist between our real world and

could exist between our real world and out to the interfaces to solve real user

out to the interfaces to solve real user

out to the interfaces to solve real user experience problems like hierarchy focus

experience problems like hierarchy focus

experience problems like hierarchy focus or continuity long story short we want

or continuity long story short we want

or continuity long story short we want you to be able to use what you know from

you to be able to use what you know from

you to be able to use what you know from this world when you’re using your

this world when you’re using your

this world when you’re using your personal computer and this is basically

personal computer and this is basically

personal computer and this is basically about leveraging this concept of natural

about leveraging this concept of natural

about leveraging this concept of natural user interfaces by Bill Buxton we

user interfaces by Bill Buxton we

user interfaces by Bill Buxton we believe that if we’re able to exploit

believe that if we’re able to exploit

believe that if we’re able to exploit the skills that our users have acquire

the skills that our users have acquire

the skills that our users have acquire in the world over a lifetime we’ll be

in the world over a lifetime we’ll be

in the world over a lifetime we’ll be able to reduce the cognitive load that

able to reduce the cognitive load that

able to reduce the cognitive load that takes to digest a new interface and

takes to digest a new interface and

takes to digest a new interface and therefore will minimize the destruction

therefore will minimize the destruction

therefore will minimize the destruction so with that said I would like to walk

so with that said I would like to walk

so with that said I would like to walk you through three different examples

you through three different examples

you through three different examples that have inspired the team to actually

that have inspired the team to actually

that have inspired the team to actually reinforce this connection between these

reinforce this connection between these

reinforce this connection between these two different worlds I’m gonna be

two different worlds I’m gonna be

two different worlds I’m gonna be talking about color and deaf materials

talking about color and deaf materials

talking about color and deaf materials on light and I’ll finish with sounds so

on light and I’ll finish with sounds so

on light and I’ll finish with sounds so regarding colors color and depth

regarding colors color and depth

regarding colors color and depth something that inspired a team to make

something that inspired a team to make

something that inspired a team to make technology more natural is basically is

technology more natural is basically is

technology more natural is basically is how we perceive the world and what

how we perceive the world and what

how we perceive the world and what properties of that spatial understanding

properties of that spatial understanding

properties of that spatial understanding could be actually leveraged to perform

could be actually leveraged to perform

could be actually leveraged to perform better in a 2d interface so in the

better in a 2d interface so in the

better in a 2d interface so in the through in the real world

through in the real world

through in the real world everything is distributed in a 3d

everything is distributed in a 3d

everything is distributed in a 3d environment right the hierarchy of the

environment right the hierarchy of the

environment right the hierarchy of the objects around you is indicated through

objects around you is indicated through

objects around you is indicated through properties like scale distance perceive

properties like scale distance perceive

properties like scale distance perceive motion of the contextual value looking

motion of the contextual value looking

motion of the contextual value looking at this picture you should be worried

at this picture you should be worried

at this picture you should be worried about bumping in this put into this

about bumping in this put into this

about bumping in this put into this person but you should be probably paying

person but you should be probably paying

person but you should be probably paying more attention to the red light the

more attention to the red light the

more attention to the red light the green light that is letting you know

green light that is letting you know

green light that is letting you know that you can still cross the crosswalk

that you can still cross the crosswalk

that you can still cross the crosswalk safely if we bring this closer to what

safely if we bring this closer to what

safely if we bring this closer to what will be a workstation in a in the real

will be a workstation in a in the real

will be a workstation in a in the real world if you’re like sitting working

world if you’re like sitting working

world if you’re like sitting working with certain things the hierarchy of

with certain things the hierarchy of

with certain things the hierarchy of objects is communicated via the distance

objects is communicated via the distance

objects is communicated via the distance like the distance between the object and

like the distance between the object and

like the distance between the object and the subject you could basically conclude

the subject you could basically conclude

the subject you could basically conclude that the objects that are closer to the

that the objects that are closer to the

that the objects that are closer to the subject those that are being used more

subject those that are being used more

subject those that are being used more often pursues the others that are like

often pursues the others that are like

often pursues the others that are like or in the background you know at this

or in the background you know at this

or in the background you know at this point there are more like props so if we

point there are more like props so if we

point there are more like props so if we bring this even closer to actually you

bring this even closer to actually you

bring this even closer to actually you know the pattern that we’ve been trained

know the pattern that we’ve been trained

know the pattern that we’ve been trained for the last three years of computing of

for the last three years of computing of

for the last three years of computing of this desktop metaphor and 2d planes that

this desktop metaphor and 2d planes that

this desktop metaphor and 2d planes that basically hosts different apps and we

basically hosts different apps and we

basically hosts different apps and we place that in a 3d environment you can

place that in a 3d environment you can

place that in a 3d environment you can see that there are certain effects that

see that there are certain effects that

see that there are certain effects that already start to happen and we thought

already start to happen and we thought

already start to happen and we thought that was actually pretty interesting

that was actually pretty interesting

that was actually pretty interesting so in the real world distance equals

so in the real world distance equals

so in the real world distance equals scale and the fulfill and well that is

scale and the fulfill and well that is

scale and the fulfill and well that is something that we don’t even realize

something that we don’t even realize

something that we don’t even realize that we’re scanning a room for the first

that we’re scanning a room for the first

that we’re scanning a room for the first time it doesn’t really work if you put

time it doesn’t really work if you put

time it doesn’t really work if you put that on a 2d interface it suddenly

that on a 2d interface it suddenly

that on a 2d interface it suddenly creates a really a linear way to browse

creates a really a linear way to browse

creates a really a linear way to browse and perform actions therefore it doesn’t

and perform actions therefore it doesn’t

and perform actions therefore it doesn’t allow for multitasking or it doesn’t let

allow for multitasking or it doesn’t let

allow for multitasking or it doesn’t let you be really productive and get things

you be really productive and get things

you be really productive and get things done so if we take those effects out of

done so if we take those effects out of

done so if we take those effects out of the equation and we change the camera

the equation and we change the camera

the equation and we change the camera from perspective to orthographic so you

from perspective to orthographic so you

from perspective to orthographic so you actually don’t have that distortion in

actually don’t have that distortion in

actually don’t have that distortion in space even though it looks a bit more

space even though it looks a bit more

space even though it looks a bit more familiar to what we have today there are

familiar to what we have today there are

familiar to what we have today there are certain lighting cues that we believe

certain lighting cues that we believe

certain lighting cues that we believe we’re really interesting because it

we’re really interesting because it

we’re really interesting because it already started communicating that with

already started communicating that with

already started communicating that with the environment so our representation of

the environment so our representation of

the environment so our representation of apps in the desktop metaphor could go

apps in the desktop metaphor could go

apps in the desktop metaphor could go from something like this which is pretty

from something like this which is pretty

from something like this which is pretty much what we have today in every OS out

much what we have today in every OS out

much what we have today in every OS out there to something closer to this how

there to something closer to this how

there to something closer to this how wider variety of smart shadows the first

wider variety of smart shadows the first

wider variety of smart shadows the first communicate better dev and help indicate

communicate better dev and help indicate

communicate better dev and help indicate hierarchy and facilitate focus by

hierarchy and facilitate focus by

hierarchy and facilitate focus by putting upfront what you’re interacting

putting upfront what you’re interacting

putting upfront what you’re interacting with the most so just like in the real

with the most so just like in the real

with the most so just like in the real world but still keeping this window

world but still keeping this window

world but still keeping this window based legacy that we’ve been trained to

based legacy that we’ve been trained to

based legacy that we’ve been trained to understand for the last 20 years another

understand for the last 20 years another

understand for the last 20 years another effect that we think is really

effect that we think is really

effect that we think is really interesting is this phenomenon called

interesting is this phenomenon called

interesting is this phenomenon called atmospheric perspective in the real

atmospheric perspective in the real

atmospheric perspective in the real world the illumination of a scene

world the illumination of a scene

world the illumination of a scene captures the colors of the environment

captures the colors of the environment

captures the colors of the environment and applies them to the objects in that

and applies them to the objects in that

and applies them to the objects in that environment with a slightly different

environment with a slightly different

environment with a slightly different tint you see that if you’re trying to

tint you see that if you’re trying to

tint you see that if you’re trying to take a picture of a rolling hill right

take a picture of a rolling hill right

take a picture of a rolling hill right if you’re trying to take a picture of a

if you’re trying to take a picture of a

if you’re trying to take a picture of a mountain of that is really far even on a

mountain of that is really far even on a

mountain of that is really far even on a clear day you’re gonna see this blue

clear day you’re gonna see this blue

clear day you’re gonna see this blue tent gets applied to the object right so

tent gets applied to the object right so

tent gets applied to the object right so this is something that happens in the

this is something that happens in the

this is something that happens in the real world but it’s been used for

real world but it’s been used for

real world but it’s been used for centuries in fine arts right in the Mona

centuries in fine arts right in the Mona

centuries in fine arts right in the Mona Lisa you see that in the background

Lisa you see that in the background

Lisa you see that in the background as a way to make it seen feel more

as a way to make it seen feel more

as a way to make it seen feel more integrated and subject and make sure we

integrated and subject and make sure we

integrated and subject and make sure we focus our attention on what matters

focus our attention on what matters

focus our attention on what matters which is the subject in this case so if

which is the subject in this case so if

which is the subject in this case so if we apply that to our 2d windows we could

we apply that to our 2d windows we could

we apply that to our 2d windows we could go from something like this well the

go from something like this well the

go from something like this well the first thing that we need is a background

first thing that we need is a background

first thing that we need is a background so we could use the same one we have

so we could use the same one we have

so we could use the same one we have before and now if we apply this tent

before and now if we apply this tent

before and now if we apply this tent again you can see how objects could

again you can see how objects could

again you can see how objects could start getting pushed in the distance and

start getting pushed in the distance and

start getting pushed in the distance and again this is the dominant color of the

again this is the dominant color of the

again this is the dominant color of the composition so if we change that

composition so if we change that

composition so if we change that background to the sabia warmer data will

background to the sabia warmer data will

background to the sabia warmer data will change if it is cooler it will change as

change if it is cooler it will change as

change if it is cooler it will change as well we believe that by using real

well we believe that by using real

well we believe that by using real visual effects that match our real-world

visual effects that match our real-world

visual effects that match our real-world perception like death and life in a 2d

perception like death and life in a 2d

perception like death and life in a 2d environment

environment

environment we hope to reduce the cognitive load

we hope to reduce the cognitive load

we hope to reduce the cognitive load that takes to digest this complex modern

that takes to digest this complex modern

that takes to digest this complex modern UI that we exposed every day help

UI that we exposed every day help

UI that we exposed every day help increased focus and help communicate a

increased focus and help communicate a

increased focus and help communicate a better hierarchy the second thing that I

better hierarchy the second thing that I

better hierarchy the second thing that I like to talk about is materials on light

like to talk about is materials on light

like to talk about is materials on light now that we have a better understanding

now that we have a better understanding

now that we have a better understanding of you know what this environment is

of you know what this environment is

of you know what this environment is like let’s pay attention to their

like let’s pay attention to their

like let’s pay attention to their objects in the environment we believe

objects in the environment we believe

objects in the environment we believe that there’s a gigantic opportunity no

that there’s a gigantic opportunity no

that there’s a gigantic opportunity no one is really taking advantage of to

one is really taking advantage of to

one is really taking advantage of to liberate some of those properties that

liberate some of those properties that

liberate some of those properties that objects have in the real world you know

objects have in the real world you know

objects have in the real world you know to the interfaces so in the real world

to the interfaces so in the real world

to the interfaces so in the real world every single manufacturer object have

every single manufacturer object have

every single manufacturer object have materials and shape that communicate

materials and shape that communicate

materials and shape that communicate intent right you understand them just by

intent right you understand them just by

intent right you understand them just by looking at their appearance or by

looking at their appearance or by

looking at their appearance or by touching them you could close your eyes

touching them you could close your eyes

touching them you could close your eyes touch something feel that the material

touch something feel that the material

touch something feel that the material feels inviting and it’s meant to be used

feels inviting and it’s meant to be used

feels inviting and it’s meant to be used materials communicates so much that you

materials communicates so much that you

materials communicates so much that you can even understand that without looking

can even understand that without looking

can even understand that without looking at them if we look at the evolution of

at them if we look at the evolution of

at them if we look at the evolution of the treatment that we’ve used you know

the treatment that we’ve used you know

the treatment that we’ve used you know from the beginning of graphic user

from the beginning of graphic user

from the beginning of graphic user interfaces we’ve covered a wide variety

interfaces we’ve covered a wide variety

interfaces we’ve covered a wide variety of different execution from extremely

of different execution from extremely

of different execution from extremely minimalistic to a richer set of graphics

minimalistic to a richer set of graphics

minimalistic to a richer set of graphics to a point where it became his cue

to a point where it became his cue

to a point where it became his cue morphic to a point where we actually

morphic to a point where we actually

morphic to a point where we actually flipped the pendulum the other way

flipped the pendulum the other way

flipped the pendulum the other way around and everything became flat and

around and everything became flat and

around and everything became flat and now we die we get into this dimensional

now we die we get into this dimensional

now we die we get into this dimensional UI and it feels that even though we have

UI and it feels that even though we have

UI and it feels that even though we have explore all these variations we haven’t

explore all these variations we haven’t

explore all these variations we haven’t even scratched the surface of what

even scratched the surface of what

even scratched the surface of what materials could do in a digital

materials could do in a digital

materials could do in a digital environment so with that in mind the

environment so with that in mind the

environment so with that in mind the team actually started exploring

team actually started exploring

team actually started exploring what material properties could be useful

what material properties could be useful

what material properties could be useful in a in a user environment in that

in a in a user environment in that

in a in a user environment in that either 2d or 3d environment right so

either 2d or 3d environment right so

either 2d or 3d environment right so then started asking questions like you

then started asking questions like you

then started asking questions like you know what truly defines the color of an

know what truly defines the color of an

know what truly defines the color of an object how do different materials deal

object how do different materials deal

object how do different materials deal with light and relate to each other in a

with light and relate to each other in a

with light and relate to each other in a composition or how is our perception

composition or how is our perception

composition or how is our perception getting distorted by different types of

getting distorted by different types of

getting distorted by different types of materials especially if you start moving

materials especially if you start moving

materials especially if you start moving those objects in 3d and something that

those objects in 3d and something that

those objects in 3d and something that was pretty relevant to again modern UI

was pretty relevant to again modern UI

was pretty relevant to again modern UI is how layer in and position will affect

is how layer in and position will affect

is how layer in and position will affect the properties of those materials if you

the properties of those materials if you

the properties of those materials if you cluster them on top of each other we’ll

cluster them on top of each other we’ll

cluster them on top of each other we’ll realize that for materials to

realize that for materials to

realize that for materials to communicate in a digital world as much

communicate in a digital world as much

communicate in a digital world as much as they do in the real world we needed

as they do in the real world we needed

as they do in the real world we needed to be we needed to pay attention to two

to be we needed to pay attention to two

to be we needed to pay attention to two different things

different things

different things the first is how our materials

the first is how our materials

the first is how our materials represented how do they look and again

represented how do they look and again

represented how do they look and again we’ve done lots of lots of different

we’ve done lots of lots of different

we’ve done lots of lots of different explorations of what this pallet could

explorations of what this pallet could

explorations of what this pallet could be and really only time and our users

be and really only time and our users

be and really only time and our users will be able to validate certain

will be able to validate certain

will be able to validate certain assumptions this is just the beginning

assumptions this is just the beginning

assumptions this is just the beginning of the journey this is just a snapshot

of the journey this is just a snapshot

of the journey this is just a snapshot in time but the idea the goal is to be

in time but the idea the goal is to be

in time but the idea the goal is to be able to link these materials to UX

able to link these materials to UX

able to link these materials to UX affordances so users can almost like

affordances so users can almost like

affordances so users can almost like rely on muscle memory and understand

rely on muscle memory and understand

rely on muscle memory and understand what things are meant to do just by

what things are meant to do just by

what things are meant to do just by looking at them the second thing that we

looking at them the second thing that we

looking at them the second thing that we needed to pay attention to is well it’s

needed to pay attention to is well it’s

needed to pay attention to is well it’s not only how they look but how do they

not only how they look but how do they

not only how they look but how do they interact with how do they feel when you

interact with how do they feel when you

interact with how do they feel when you interact with them or when they interact

interact with them or when they interact

interact with them or when they interact with other objects in the scene and you

with other objects in the scene and you

with other objects in the scene and you can see for example here how it’s

can see for example here how it’s

can see for example here how it’s impossible to really get a full idea of

impossible to really get a full idea of

impossible to really get a full idea of what a material could be like until the

what a material could be like until the

what a material could be like until the moment you see that material interacting

moment you see that material interacting

moment you see that material interacting with for instance the environment in

with for instance the environment in

with for instance the environment in this other example we call this reveal

this other example we call this reveal

this other example we call this reveal materials reveal properties when you

materials reveal properties when you

materials reveal properties when you actually shine line light on top of them

actually shine line light on top of them

actually shine line light on top of them right so the cursor acts like a light

right so the cursor acts like a light

right so the cursor acts like a light source and therefore only to reveal

source and therefore only to reveal

source and therefore only to reveal certain properties when you’re

certain properties when you’re

certain properties when you’re interacting with them we’re again which

interacting with them we’re again which

interacting with them we’re again which again will declutter the UI and

again will declutter the UI and

again will declutter the UI and facilitate focus and there’s so much we

facilitate focus and there’s so much we

facilitate focus and there’s so much we could do in this case for instance we’re

could do in this case for instance we’re

could do in this case for instance we’re trying to understand intent in the world

trying to understand intent in the world

trying to understand intent in the world of UI normally we have been constrained

of UI normally we have been constrained

of UI normally we have been constrained to a certain

to a certain

to a certain assumptions that basically affect our

assumptions that basically affect our

assumptions that basically affect our interaction so for instance we measure

interaction so for instance we measure

interaction so for instance we measure things like oh you hover in this button

things like oh you hover in this button

things like oh you hover in this button or you press in or you release in this

or you press in or you release in this

or you press in or you release in this button but what if we could understand

button but what if we could understand

button but what if we could understand user intent and only reveal the

user intent and only reveal the

user intent and only reveal the properties of let’s say a button when

properties of let’s say a button when

properties of let’s say a button when that button becomes relevant to the user

that button becomes relevant to the user

that button becomes relevant to the user in the composition that way we could

in the composition that way we could

in the composition that way we could actually declutter the UI and basically

actually declutter the UI and basically

actually declutter the UI and basically help them focus on content over this

help them focus on content over this

help them focus on content over this dance of cultivations competing with

dance of cultivations competing with

dance of cultivations competing with each other there is so much we could do

each other there is so much we could do

each other there is so much we could do with materials the world in the real

with materials the world in the real

with materials the world in the real world materials communicate a lot

world materials communicate a lot

world materials communicate a lot they’re extremely important and

they’re extremely important and

they’re extremely important and essential to how we interact with the

essential to how we interact with the

essential to how we interact with the real world yet when you sit down in your

real world yet when you sit down in your

real world yet when you sit down in your computer it feels like you’re

computer it feels like you’re

computer it feels like you’re compromising it feels that you live in a

compromising it feels that you live in a

compromising it feels that you live in a cheap version of what that could be

cheap version of what that could be

cheap version of what that could be the more we believe we can leverage

the more we believe we can leverage

the more we believe we can leverage materials inauthentic digital way the

materials inauthentic digital way the

materials inauthentic digital way the better we’ll serve our users and

better we’ll serve our users and

better we’ll serve our users and especially as we transition to fully

especially as we transition to fully

especially as we transition to fully immersive through the environment right

immersive through the environment right

immersive through the environment right so the last thing that I’d like to talk

so the last thing that I’d like to talk

so the last thing that I’d like to talk about is sounds in the context of

about is sounds in the context of

about is sounds in the context of notifications sound is an extremely

notifications sound is an extremely

notifications sound is an extremely important part of any design system yet

important part of any design system yet

important part of any design system yet it’s normally overlooked after the

it’s normally overlooked after the

it’s normally overlooked after the aesthetics and the behavior of it we

aesthetics and the behavior of it we

aesthetics and the behavior of it we need sound if we want to create a

need sound if we want to create a

need sound if we want to create a multi-sensory experience in the real

multi-sensory experience in the real

multi-sensory experience in the real world

world

world sound is key to locate ourselves he

sound is key to locate ourselves he

sound is key to locate ourselves he provides feedback anticipation and it

provides feedback anticipation and it

provides feedback anticipation and it gives us a spatial hierarchy it is

gives us a spatial hierarchy it is

gives us a spatial hierarchy it is essential to how we navigate the world

essential to how we navigate the world

essential to how we navigate the world just trying going out there with your

just trying going out there with your

just trying going out there with your headphones let’s say noise cancelling

headphones let’s say noise cancelling

headphones let’s say noise cancelling headphones you suddenly missing a

headphones you suddenly missing a

headphones you suddenly missing a gigantic part of what it takes to what

gigantic part of what it takes to what

gigantic part of what it takes to what it makes you basically replacing in this

it makes you basically replacing in this

it makes you basically replacing in this world sound is also essential to how we

world sound is also essential to how we

world sound is also essential to how we communicate with others and how we

communicate with others and how we

communicate with others and how we communicate with again other parts of

communicate with again other parts of

communicate with again other parts of the world beyond the specific sound of

the world beyond the specific sound of

the world beyond the specific sound of words every spoken language has musical

words every spoken language has musical

words every spoken language has musical patterns and that melody and rhythm has

patterns and that melody and rhythm has

patterns and that melody and rhythm has an emotional meaning that has the power

an emotional meaning that has the power

an emotional meaning that has the power to create an emotional connection so the

to create an emotional connection so the

to create an emotional connection so the sound team actually worked on this idea

sound team actually worked on this idea

sound team actually worked on this idea of analyzing the speech contour of a

of analyzing the speech contour of a

of analyzing the speech contour of a different set of languages to try to

different set of languages to try to

different set of languages to try to synthesize what could be a universal

synthesize what could be a universal

synthesize what could be a universal pattern

pattern

pattern that could be meaningful to everybody

that could be meaningful to everybody

that could be meaningful to everybody beyond the culture or country of origin

beyond the culture or country of origin

beyond the culture or country of origin or their language the hypothesis was

or their language the hypothesis was

or their language the hypothesis was that if we can define the foundation of

that if we can define the foundation of

that if we can define the foundation of our sound system based on the emotional

our sound system based on the emotional

our sound system based on the emotional connection we have with others and with

connection we have with others and with

connection we have with others and with the world we’re going to be able to

the world we’re going to be able to

the world we’re going to be able to bring this gigantic piece of emotional

bring this gigantic piece of emotional

bring this gigantic piece of emotional connection we have with the real world

connection we have with the real world

connection we have with the real world in our digital interfaces and that is

in our digital interfaces and that is

in our digital interfaces and that is really powerful we’ll be able to talk to

really powerful we’ll be able to talk to

really powerful we’ll be able to talk to a global audience as well so what I want

a global audience as well so what I want

a global audience as well so what I want to do now I want to share a few examples

to do now I want to share a few examples

to do now I want to share a few examples of that this is for instance the

of that this is for instance the

of that this is for instance the reminder sound on Windows already and

reminder sound on Windows already and

reminder sound on Windows already and this is basically the sentence they

this is basically the sentence they

this is basically the sentence they selected to come up with that sound and

selected to come up with that sound and

selected to come up with that sound and we’re gonna listen to that sentence in

we’re gonna listen to that sentence in

we’re gonna listen to that sentence in different languages so this is how it

different languages so this is how it

different languages so this is how it sounds in English ready to go Japanese

sounds in English ready to go Japanese

sounds in English ready to go Japanese yo edict our mantra Mahalo MA

yo edict our mantra Mahalo MA

yo edict our mantra Mahalo MA in Spanish it’s does lista

in Spanish it’s does lista

in Spanish it’s does lista so hopefully you were able to already

so hopefully you were able to already

so hopefully you were able to already figured out the melody identify the

figured out the melody identify the

figured out the melody identify the melody but just in case let’s play all

melody but just in case let’s play all

melody but just in case let’s play all of them at the same time I’ll be crazy

of them at the same time I’ll be crazy

of them at the same time I’ll be crazy alright so from there hopefully doesn’t

alright so from there hopefully doesn’t

alright so from there hopefully doesn’t happen but from there this is the

happen but from there this is the

happen but from there this is the abstract contour the team came up with

abstract contour the team came up with

abstract contour the team came up with ready to go and this is how it sounds

ready to go and this is how it sounds

ready to go and this is how it sounds your desktop machine

another example is new message if you

another example is new message if you get a new message in Windows this is

get a new message in Windows this is

get a new message in Windows this is basically this is how they got there so

basically this is how they got there so

basically this is how they got there so new message in English new message

new message in English new message

new message in English new message French Nouvelle massage and Russian Nova

French Nouvelle massage and Russian Nova

French Nouvelle massage and Russian Nova / Sonya and this is the abstract contour

/ Sonya and this is the abstract contour

/ Sonya and this is the abstract contour now how it sounds in your desktop

now how it sounds in your desktop

now how it sounds in your desktop alright so all the other examples are

alright so all the other examples are

alright so all the other examples are for instance getting a new mail and the

for instance getting a new mail and the

for instance getting a new mail and the center was message for you background

center was message for you background

center was message for you background alerts everything is good and for

alerts everything is good and for

alerts everything is good and for Granollers place it now so this really

Granollers place it now so this really

Granollers place it now so this really all these sounds they already exist in

all these sounds they already exist in

all these sounds they already exist in Windows today I encourage you to go and

Windows today I encourage you to go and

Windows today I encourage you to go and experience there for yourself

experience there for yourself

experience there for yourself so finally hold on a second what a

so finally hold on a second what a

so finally hold on a second what a second I still have one minute this is

second I still have one minute this is

second I still have one minute this is just really everything that I just

just really everything that I just

just really everything that I just talked about those are just really a few

talked about those are just really a few

talked about those are just really a few examples of what we’re aiming for right

examples of what we’re aiming for right

examples of what we’re aiming for right we believe that by tapping into the

we believe that by tapping into the

we believe that by tapping into the human innate engagement that we have

human innate engagement that we have

human innate engagement that we have with the real world but in a digitally

with the real world but in a digitally

with the real world but in a digitally authentic way we’re gonna be able to

authentic way we’re gonna be able to

authentic way we’re gonna be able to create experiences that feel lighter

create experiences that feel lighter

create experiences that feel lighter more natural and actually that leverage

more natural and actually that leverage

more natural and actually that leverage our knowledge of the world again

our knowledge of the world again

our knowledge of the world again remember since then from the moment we

remember since then from the moment we

remember since then from the moment we were born we are hardwired to understand

were born we are hardwired to understand

were born we are hardwired to understand everything around us we have we’re

everything around us we have we’re

everything around us we have we’re equipped to actually explore this world

equipped to actually explore this world

equipped to actually explore this world and understand what we have to do right

and understand what we have to do right

and understand what we have to do right so I guess I’ll take away from me here

so I guess I’ll take away from me here

so I guess I’ll take away from me here for all the creators in in the room and

for all the creators in in the room and

for all the creators in in the room and that might be watching this talk later

that might be watching this talk later

that might be watching this talk later is that it’s important that we as

is that it’s important that we as

is that it’s important that we as creators look beyond the screen and get

creators look beyond the screen and get

creators look beyond the screen and get back in touch with those what shapes our

back in touch with those what shapes our

back in touch with those what shapes our perception of the world which is

perception of the world which is

perception of the world which is ultimately what makes us human

ultimately what makes us human

ultimately what makes us human thank you so much

”

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