recently I immersed myself in the project well
daring that it was precisely to launch the book
in fact it was my first book I
I did it because I believe the best
way of teaching by example and is
precisely what this book proposes
and I also believe that knowledge
only value when shared this
yes the main objective of our
book
in the last months i’ve been talking
with several women from pernambuco
women from the most diverse areas
medical business lawyers to know
what they think about success and
people discover in this time that the
answers were super diverse but before
explain that this project does not
started with me despite being my
first book he is the third of a
series
all this began in 2004 with my brother
Felipe when he released the first
book of this series
he was not even 28 years old and he
decided that he wanted to interview the
his idols and he was such a person
that his idols were not a
singers youtuber dj and yes leader
of that pernambuco Aryan suassuna
francisco brennand no mm and he went
adept of that maxim there that did not know
it was impossible was there and made with
courage and was able to interview the
major entrepreneurs of pernambuco and the
greatest artists
the book has known a content
very rich with fantastic stories
of these people and the book lived up to its name
was really a success
only there in this first book where you have
came 119 respondents only had 17
17 per cent were women
I confess that at the time I did not
realize this difference I let pass
this detail because because I was so
excited about a project that was a
thing that no one had done before with
the contents of the book that this disparity
went unnoticed to those who passed
even unnoticed and then spent time
many years later in 2016 felipe
decided to reprint the book only
time he wanted to do with the footprint
different only with entrepreneurial leaders
and then he chose
yes once again we came across
with the same problem
14 percent were women and then I said
in my God how can what is
happening this time bothered me
enough then I talked to them felipe
what is happening he is nothing
male chauvinist
he is super modern young is our mother
including a super strong figure then
I did not feel the number and then he
explained that this portrays the
reality that we live the book
was done through indications through
who talked to the
person who indicated the other and so was
informed but he also bothered
with that number when he saw
and that’s when I started searching
internet, why be so anyway
this was not or not our reality
and then I saw that we women are 31%
of Brazilian entrepreneurs and that we
we are financially responsible for
more than 40% of Brazilian users
so it really was not this reality
was not being well portrayed is this
bothered me as much as filipe
As for our first guard who
joined today and we decided to do
anything about it then
we decided to make an exclusive book with
women with the intention of honoring the
Pernambuco women and tell
history of them here in pernambuco we
we have fantastic women with stories
awesome medical entrepreneurs
Last but not least,
He missed and not miss the story of a
Interesting way to tell and then
in 2007 that year we resolved
launch the book only with women with
these women who inspire in this
design talking to these women
I discovered that success in this word
success can have several meanings right
as diverse as possible for many
of them means peace accomplishment
happiness balance self-knowledge
then responses varied greatly from
interviewees for interviewees
But we also noticed that in the
At first we feel a certain
Prejudice with that word to a book
about what success I do not want not there
because because a lot of people just like me
associated the word success only with
power status money fame
It’s not that success is not that right.
but success is not just this is very
more than that but it’s important
make it clear that the project idea
never was define what is success
Our goal is much broader than
This is what we want people to do.
which from the beginning is precisely to do
a bridge to connect women who
have women who have what to teach
with women who want to learn is the
definition itself was neither the
important then away from a vision
academic study or a scientific study
people wanted to put the readers close
inspiring women was to bring
this story close to the readers
the interviewees they opened their lives
Tell Your Stories Your Failures
difficulties and put this to the
people’s disposition then it is a content
very worthwhile to really be
shared
and then we had access to both the
men’s book the two books
previous filipe that people
dive deep read lego
understood well we also have access to
internet and his wife made a
research and we have concluded that
many similarities between the men of
success and successful women who are
characteristics in common the two if not
to find grace because it’s kind of obvious they’re
discipline dedication effort focus
determination and claw and that’s kind of
an ordinary place is people know that everything
world that succeeds need these
characteristics
but that’s not what I think is important.
that I want to bring to you is what the
people noticed differently
the differences that we perceived between
the men and the women that was what
really enchanted this project
We noticed that women
They are not afraid to talk about their failures.
they understand that they understand that the
failure often does not point to the
success
women are too humble to count
how many difficulties have not passed to
to arrive where they arrived they open their
heart telling that they had to ask
borrowed for mother or father to bank
For the moneylender who broke, I do not know how many.
times that have passed more than five years
without corporate profits
so we did not realize at least
that in the men’s book this
sensuality this humility and so they
they are really proud to
went through failure to reach the
Success I found fantastic
and they are very grateful to the
women they thank thank
family to their husbands and partners
world that helped them have a feeling
of great gratitude
It’s hard for you to talk to her and she
say ah, my success, it’s me, I ‘m
here alone and I am the maximum
practically so I think that in the
interviews
I think 15 percent of women do not
devoted success not divided the
with someone and she also has a
sense of collectivity too large
they understand they even understand the
importance of teamwork
they say that without the staff she does not
arrive where they arrived then you
talk to them you realize that she
push them give much value to the team
the person’s valuation even has a
a phrase that I really like the doctor
lina adventure that is in the book she speaks
that selfishness and individualism
weaken any kind of mission that
It’s true right?
is also something else that I realized the
women they seek and was quoted
over and over again in many
interviews are that they are increasingly
more seeking peace of mind and a
more balanced life
she does not care only for a hundred good ones
their careers in making money in the
their financial lives they also want
with the family they want to be well with
the health
So it’s you have a sentence so far that
It’s also from Roseane Amorim that I’m a fan
her that she says the following to the greatest
The company that we have is our life.
then we have to invest in it then
these characteristics of the woman shows
that besides all that we have mentioned
previously common to men
and to women they have all those who
they are also peculiar that I think
interesting that resilience and
reinvention is woman is one of nothing against
the woman you do not know were
broker loses his job will come to
was working in a
bank loses his job will make cake in
home
break the store will do something else
so woman does not have advisors and I just
I do this I only know if it’s an accountant I only know
if that’s not woman do what you have
to do and turns and ready and the question
resilience is also very strong in
woman do we know how many times to
woman fell into the ditch
get up because you have to take care of the house
of the children’s husband
so that was also the guy who complained
female I felt in several
interviews is the failure or success of the
women go through various situations
knowing how to adapt and how to
lift and no loss of enthusiasm and
joy
all they do is in a way
Light
It’s with joy even without being a thing.
suffered and finally this
feature
no man can say that he tries
only woman is multifunctional
can do a thousand things at once
What is the woman who does not talk at all?
cell phone write 90 television watch
boy making a nail then came the man
When are we going to say two things?
they are worth, you can only give birth
one thing at a time
so this feature really
I’m so sorry the exclusive one to ours is
So we have fantastic women.
but so I have no doubt that there is
people with these characteristics too
reach of you are not these women
that I interviewed the book does not have here
women in this way everywhere has
so the inspirations are always good
Closer Than You Imagine
we understand to look so far and in the great
neglect people around us
we have idols outside of Brazil
I admire the woman, I’m not saying that
not important but so here in
pernambuco we have women
fantastic
We have women in our house.
our surroundings have
incredible women then we have to
to value these women no more than how many
talents can be on our side and the
people are not valuing this is this
message that I want to start to value the
people is what we can all do
and learn
we women should value ourselves and
mainly value each other
this question of why we are
It’s incredible, but we have to
to really be more close-knit and
no ball to each other and
recently recently yesterday in a
interview a woman talk this
A word to me that I did not know
sonority if you already know
I have now found the feminine of
fraternity
this word is not yet in the
dictionary brotherhood the word
male nor knew and the sound
female
the unity it means precisely
unity empathy fellowship no
trial and mandarin
it means exactly what we
women we have to support ourselves in the
would encourage people to tease the others are
friend and I think there is a lack of
little in women
This is not men’s fault and it’s
no one is the same as the people who have
to be more friendly to others
caring with others
So I end up saying that with this
sound word and asking that people
have more union with the other e –
rivalry
and personal brigade there
[Applause]
”
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