[Laughter] imagine the year is 1700 you’re sitting
imagine the year is 1700 you’re sitting
imagine the year is 1700 you’re sitting on a park bench in Boston and you think
on a park bench in Boston and you think
on a park bench in Boston and you think to yourself hmm
to yourself hmm
to yourself hmm what if one day we could see the entire
what if one day we could see the entire
what if one day we could see the entire city of Boston within 10 minutes it’d be
city of Boston within 10 minutes it’d be
city of Boston within 10 minutes it’d be pretty cool you’re optimistic friend
pretty cool you’re optimistic friend
pretty cool you’re optimistic friend overhears you and says silly boy Yeah
overhears you and says silly boy Yeah
overhears you and says silly boy Yeah right that would be impossible there’d
right that would be impossible there’d
right that would be impossible there’d be nowhere we could ever see the entire
be nowhere we could ever see the entire
be nowhere we could ever see the entire city of Boston within 10 minutes stop
city of Boston within 10 minutes stop
city of Boston within 10 minutes stop daydreaming so you give up now what
daydreaming so you give up now what
daydreaming so you give up now what could you do in 2018 to see the entire
could you do in 2018 to see the entire
could you do in 2018 to see the entire city of Boston within 10 minutes and I’m
city of Boston within 10 minutes and I’m
city of Boston within 10 minutes and I’m sure there’s different things going
sure there’s different things going
sure there’s different things going through different people’s minds right
through different people’s minds right
through different people’s minds right now let’s just use an airplane for an
now let’s just use an airplane for an
now let’s just use an airplane for an example now an airplane was created in
example now an airplane was created in
example now an airplane was created in 1903 so an impossible idea in 1700
1903 so an impossible idea in 1700
1903 so an impossible idea in 1700 became possible in 1903 200 3 years
became possible in 1903 200 3 years
became possible in 1903 200 3 years later let’s fast forward imagine the
later let’s fast forward imagine the
later let’s fast forward imagine the year is 1950 you’re sitting on a park
year is 1950 you’re sitting on a park
year is 1950 you’re sitting on a park bench in Boston and you think to
bench in Boston and you think to
bench in Boston and you think to yourself whoa look at that air planet s
yourself whoa look at that air planet s
yourself whoa look at that air planet s flew above me I’m curious where that’s
flew above me I’m curious where that’s
flew above me I’m curious where that’s going what if one day we could instantly
going what if one day we could instantly
going what if one day we could instantly know the destiny should put an airplane
know the destiny should put an airplane
know the destiny should put an airplane at any moment again you’re optimistic
at any moment again you’re optimistic
at any moment again you’re optimistic friend over here is you he says silly
friend over here is you he says silly
friend over here is you he says silly boy Yeah right that would be impossible
boy Yeah right that would be impossible
boy Yeah right that would be impossible stop daydreaming give up great friend
stop daydreaming give up great friend
stop daydreaming give up great friend you got right see you give up now what
you got right see you give up now what
you got right see you give up now what can you do in 2018 to see the entire
can you do in 2018 to see the entire
can you do in 2018 to see the entire city of Boston within 10 minutes this
city of Boston within 10 minutes this
city of Boston within 10 minutes this one’s a little bit harder so I’ll
one’s a little bit harder so I’ll
one’s a little bit harder so I’ll actually tell you the answer it’s Siri
actually tell you the answer it’s Siri
actually tell you the answer it’s Siri yes if you ask Siri Siri what plans of
yes if you ask Siri Siri what plans of
yes if you ask Siri Siri what plans of buggery right now you can just click on
buggery right now you can just click on
buggery right now you can just click on the flight number and I’ll tell you
the flight number and I’ll tell you
the flight number and I’ll tell you exactly where it’s going yes it freaks
exactly where it’s going yes it freaks
exactly where it’s going yes it freaks me out too so what important so Siri was
me out too so what important so Siri was
me out too so what important so Siri was created in 2004 so an impossible idea
created in 2004 so an impossible idea
created in 2004 so an impossible idea 1950 became possible in 2004 54 years
1950 became possible in 2004 54 years
1950 became possible in 2004 54 years later always remember what if visions
later always remember what if visions
later always remember what if visions and concepts that may seem impossible
and concepts that may seem impossible
and concepts that may seem impossible could become a reality one day I want
could become a reality one day I want
could become a reality one day I want trying to experiment I want everyone to
trying to experiment I want everyone to
trying to experiment I want everyone to take out their phones for me and go to
take out their phones for me and go to
take out their phones for me and go to their camera application I’m going to
their camera application I’m going to
their camera application I’m going to give you exactly 10 seconds to take a
give you exactly 10 seconds to take a
give you exactly 10 seconds to take a picture of me holding this sign trust me
picture of me holding this sign trust me
picture of me holding this sign trust me you’ll want to do this
you’ll want to do this
you’ll want to do this 10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1 hope you got a nice picture me wonderful
hope you got a nice picture me wonderful
hope you got a nice picture me wonderful wonderful so who am i who was this weird
wonderful so who am i who was this weird
wonderful so who am i who was this weird person talk about airplanes time travel
person talk about airplanes time travel
person talk about airplanes time travel than having to take pictures my name is
than having to take pictures my name is
than having to take pictures my name is John Logan I am a magician I’ve been
John Logan I am a magician I’ve been
John Logan I am a magician I’ve been doing magic for the past 15 years
doing magic for the past 15 years
doing magic for the past 15 years however over the past five years I’ve
however over the past five years I’ve
however over the past five years I’ve consider myself more of an researcher
consider myself more of an researcher
consider myself more of an researcher researcher on creativity research on how
researcher on creativity research on how
researcher on creativity research on how magicians and entertainers think how
magicians and entertainers think how
magicians and entertainers think how they get the point A to point B had to
they get the point A to point B had to
they get the point A to point B had to have a vision in their head and make
have a vision in their head and make
have a vision in their head and make that vision a reality how do they
that vision a reality how do they
that vision a reality how do they develop new ideas and take those ideas
develop new ideas and take those ideas
develop new ideas and take those ideas and apply them to their creative
and apply them to their creative
and apply them to their creative performances on stage so I was very
performances on stage so I was very
performances on stage so I was very lucky to actually travel the country for
lucky to actually travel the country for
lucky to actually travel the country for five years doing research on this
five years doing research on this
five years doing research on this process I contribute over a hundred
process I contribute over a hundred
process I contribute over a hundred magicians and I hear just a few of them
magicians and I hear just a few of them
magicians and I hear just a few of them just a highlight we have Eugene Berger
just a highlight we have Eugene Berger
just a highlight we have Eugene Berger Kayla Drescher Paul Green Justin Willman
Kayla Drescher Paul Green Justin Willman
Kayla Drescher Paul Green Justin Willman Joel Ward stassi’s f Jonathan Levitt and
Joel Ward stassi’s f Jonathan Levitt and
Joel Ward stassi’s f Jonathan Levitt and Doug McKenzie if you google these names
Doug McKenzie if you google these names
Doug McKenzie if you google these names you will realize that they have their
you will realize that they have their
you will realize that they have their own TV shows they’ve won numerous
own TV shows they’ve won numerous
own TV shows they’ve won numerous creativity awards and they’ve worked
creativity awards and they’ve worked
creativity awards and they’ve worked with big names such as David Blaine
with big names such as David Blaine
with big names such as David Blaine David Copperfield and Penn & Teller so I
David Copperfield and Penn & Teller so I
David Copperfield and Penn & Teller so I knew I was in good hands when I was
knew I was in good hands when I was
knew I was in good hands when I was studying their thought process again I
studying their thought process again I
studying their thought process again I interviewed over a hundred people here
interviewed over a hundred people here
interviewed over a hundred people here just a few of them that I interviewed so
just a few of them that I interviewed so
just a few of them that I interviewed so after I realized I studied how they
after I realized I studied how they
after I realized I studied how they think I realized there are three
think I realized there are three
think I realized there are three different types of magicians we have the
different types of magicians we have the
different types of magicians we have the creators over here the creators is about
creators over here the creators is about
creators over here the creators is about focuses on creating create for others
focuses on creating create for others
focuses on creating create for others the scientists of the prop eventyr
the scientists of the prop eventyr
the scientists of the prop eventyr they’re the ones who behind the scenes
they’re the ones who behind the scenes
they’re the ones who behind the scenes who create all the material then over
who create all the material then over
who create all the material then over here we have the performer performers
here we have the performer performers
here we have the performer performers focus is like connecting with the
focus is like connecting with the
focus is like connecting with the audience performs from other perform
audience performs from other perform
audience performs from other perform some of the creators material maybe the
some of the creators material maybe the
some of the creators material maybe the showman the scriptwriter the person
showman the scriptwriter the person
showman the scriptwriter the person who’s in front of the stage and then
who’s in front of the stage and then
who’s in front of the stage and then right in the middle we have what’s
right in the middle we have what’s
right in the middle we have what’s called a creator performer magician
called a creator performer magician
called a creator performer magician their focus is on creating and
their focus is on creating and
their focus is on creating and connecting creats material and performs
connecting creats material and performs
connecting creats material and performs their own material the
their own material the
their own material the jack-of-all-trades the sole artist then
jack-of-all-trades the sole artist then
jack-of-all-trades the sole artist then I did more research on creativity and I
I did more research on creativity and I
I did more research on creativity and I study entrepreneurs and yes that’s
study entrepreneurs and yes that’s
study entrepreneurs and yes that’s exactly how entrepreneurs think as well
exactly how entrepreneurs think as well
exactly how entrepreneurs think as well we have the creator entrepreneur problem
we have the creator entrepreneur problem
we have the creator entrepreneur problem problem solving creat solutions the
problem solving creat solutions the
problem solving creat solutions the inventor the app developer and over here
inventor the app developer and over here
inventor the app developer and over here we at the performer entrepreneur well
we at the performer entrepreneur well
we at the performer entrepreneur well all about relationship building creates
all about relationship building creates
all about relationship building creates connections the salesman the social
connections the salesman the social
connections the salesman the social media person and the right in the middle
media person and the right in the middle
media person and the right in the middle we have we have what’s called the
we have we have what’s called the
we have we have what’s called the creator performer entrepreneur the focus
creator performer entrepreneur the focus
creator performer entrepreneur the focus about creating
about creating
about creating connecting creates opportunities both
connecting creates opportunities both
connecting creates opportunities both relationships the jack-of-all-trades
relationships the jack-of-all-trades
relationships the jack-of-all-trades maybe the founder and maybe the CEO now
maybe the founder and maybe the CEO now
maybe the founder and maybe the CEO now one emphasize that not one is better
one emphasize that not one is better
one emphasize that not one is better than the other or worse than the other
than the other or worse than the other
than the other or worse than the other in order to have a very successful
in order to have a very successful
in order to have a very successful creative team you have to have at least
creative team you have to have at least
creative team you have to have at least one of these on your team so after I
one of these on your team so after I
one of these on your team so after I analyzed all the data I created what’s
analyzed all the data I created what’s
analyzed all the data I created what’s called a magician entrepreneurial
called a magician entrepreneurial
called a magician entrepreneurial journey search wealth or brainstorming
journey search wealth or brainstorming
journey search wealth or brainstorming creating the context communicate the
creating the context communicate the
creating the context communicate the idea feedback and then tweaking however
idea feedback and then tweaking however
idea feedback and then tweaking however before I dive into this as a magician
before I dive into this as a magician
before I dive into this as a magician doing a talk like this I realized I
doing a talk like this I realized I
doing a talk like this I realized I needed to do an experiment and see if my
needed to do an experiment and see if my
needed to do an experiment and see if my strategies will work so actually need
strategies will work so actually need
strategies will work so actually need someone right there wanna help me out
someone right there wanna help me out
someone right there wanna help me out perfect one I’ll come up on stage
perfect one I’ll come up on stage
perfect one I’ll come up on stage wonderful before as I into for those who
wonderful before as I into for those who
wonderful before as I into for those who don’t know I actually had my own show on
don’t know I actually had my own show on
don’t know I actually had my own show on Patriot’s calm and I perform magic to
Patriot’s calm and I perform magic to
Patriot’s calm and I perform magic to different Patriots players in doing a
different Patriots players in doing a
different Patriots players in doing a football team and what I’d asked him one
football team and what I’d asked him one
football team and what I’d asked him one day is to think it did tell me different
day is to think it did tell me different
day is to think it did tell me different songs and artists that they listened to
songs and artists that they listened to
songs and artists that they listened to before a big game so I had them all
before a big game so I had them all
before a big game so I had them all written down right here I printed them
written down right here I printed them
written down right here I printed them out a pointer right here what’s your
out a pointer right here what’s your
out a pointer right here what’s your name Lauren say hi to the audience
name Lauren say hi to the audience
name Lauren say hi to the audience Lauren wonderful wonderful now you know
Lauren wonderful wonderful now you know
Lauren wonderful wonderful now you know each other fantastic you just think you
each other fantastic you just think you
each other fantastic you just think you see right here wonderful I’ll going to
see right here wonderful I’ll going to
see right here wonderful I’ll going to you hold us with your left hand perfect
you hold us with your left hand perfect
you hold us with your left hand perfect cue do this with your right hand make
cue do this with your right hand make
cue do this with your right hand make circular motions for me
circular motions for me
circular motions for me perfect yeah this big a big small
perfect yeah this big a big small
perfect yeah this big a big small perfect you’re doing a great job so far
perfect you’re doing a great job so far
perfect you’re doing a great job so far line great job I’m gonna I want you to
line great job I’m gonna I want you to
line great job I’m gonna I want you to close your eyes in a second not right
close your eyes in a second not right
close your eyes in a second not right now I’m gonna turn around okay the whole
now I’m gonna turn around okay the whole
now I’m gonna turn around okay the whole audience we’re gonna count down ten to
audience we’re gonna count down ten to
audience we’re gonna count down ten to one
one
one you’re gonna close your eyes when we get
you’re gonna close your eyes when we get
you’re gonna close your eyes when we get to one you’re gonna open your eyes and
to one you’re gonna open your eyes and
to one you’re gonna open your eyes and wherever your finger is on the band or a
wherever your finger is on the band or a
wherever your finger is on the band or a singer focus on that person okay make
singer focus on that person okay make
singer focus on that person okay make sense audience we’re all gonna do this
sense audience we’re all gonna do this
sense audience we’re all gonna do this together however I don’t want to who it
together however I don’t want to who it
together however I don’t want to who it is so I’m going to go over here I’m
is so I’m going to go over here I’m
is so I’m going to go over here I’m gonna have my back towards the audience
gonna have my back towards the audience
gonna have my back towards the audience Lauren can you still hear me okay are
Lauren can you still hear me okay are
Lauren can you still hear me okay are you ready audience ready set go
you ready audience ready set go
you ready audience ready set go ten nine eight seven six five four three
ten nine eight seven six five four three
ten nine eight seven six five four three two one good well when you have your
two one good well when you have your
two one good well when you have your finger on someone or a singer or a band
finger on someone or a singer or a band
finger on someone or a singer or a band or whatever yes you still hear me okay
or whatever yes you still hear me okay
or whatever yes you still hear me okay I’m going to think of a song by that
I’m going to think of a song by that
I’m going to think of a song by that singer of
singer of
singer of that band that makes sense don’t tell
that band that makes sense don’t tell
that band that makes sense don’t tell don’t tell me what it is though do you
don’t tell me what it is though do you
don’t tell me what it is though do you have one in your mind okay take your
have one in your mind okay take your
have one in your mind okay take your finger off so if I turn around I can’t
finger off so if I turn around I can’t
finger off so if I turn around I can’t see okay I turn around okay one focus on
see okay I turn around okay one focus on
see okay I turn around okay one focus on that song focus on that song um focus on
that song focus on that song um focus on
that song focus on that song um focus on that song ah keep focusing keep focusing
that song ah keep focusing keep focusing
that song ah keep focusing keep focusing I’m actually gonna try this here I try
I’m actually gonna try this here I try
I’m actually gonna try this here I try this close your eyes for me repeat the
this close your eyes for me repeat the
this close your eyes for me repeat the chorus over and over in the head don’t
chorus over and over in the head don’t
chorus over and over in the head don’t tell me what it is if we could repeat
tell me what it is if we could repeat
tell me what it is if we could repeat the chorus over and over in your head
the chorus over and over in your head
the chorus over and over in your head over and over it over and over and over
over and over it over and over and over
over and over it over and over and over and over in your head wonderful great
and over in your head wonderful great
and over in your head wonderful great job Lauren okay
job Lauren okay
job Lauren okay keep repeating it over and over and over
keep repeating it over and over and over
keep repeating it over and over and over and over it over keep that in your mind
and over it over keep that in your mind
and over it over keep that in your mind keep that in your mind keep it in your
keep that in your mind keep it in your
keep that in your mind keep it in your mind
mind
mind keep bending I’m getting something I’m
keep bending I’m getting something I’m
keep bending I’m getting something I’m getting something I could be way off
getting something I could be way off
getting something I could be way off here keep thinking and Lauren keep
here keep thinking and Lauren keep
here keep thinking and Lauren keep things you’re doing a great job Lauren
things you’re doing a great job Lauren
things you’re doing a great job Lauren doing a great great job
doing a great great job
doing a great great job ah I could be way way off way way way
ah I could be way way off way way way
ah I could be way way off way way way off I don’t need this great job Lauren
off I don’t need this great job Lauren
off I don’t need this great job Lauren Lauren you’re thinking of a song right
Lauren you’re thinking of a song right
Lauren you’re thinking of a song right now you’re pinna over and over in your
now you’re pinna over and over in your
now you’re pinna over and over in your head Lauren nice and loud so people in
head Lauren nice and loud so people in
head Lauren nice and loud so people in the way way back in here what song you
the way way back in here what song you
the way way back in here what song you repeated in your head perfect by Ed
repeated in your head perfect by Ed
repeated in your head perfect by Ed Sheeran ladies and gentlemen perfect
Sheeran ladies and gentlemen perfect
Sheeran ladies and gentlemen perfect [Applause]
[Applause]
[Applause] thank you thank you so much well I’ll
thank you thank you so much well I’ll
thank you thank you so much well I’ll give you this I’ll give you this in the
give you this I’ll give you this in the
give you this I’ll give you this in the souvenir so you can feel the backstage
souvenir so you can feel the backstage
souvenir so you can feel the backstage if you want everyone give it up for
if you want everyone give it up for
if you want everyone give it up for Laura listen to music Wow
Lauren has good taste in music
Lauren has good taste in music Wow good job wine okay let’s talk well
Wow good job wine okay let’s talk well
Wow good job wine okay let’s talk well fourth brainstorming so I did about five
fourth brainstorming so I did about five
fourth brainstorming so I did about five years of research on this so if I go
years of research on this so if I go
years of research on this so if I go through every single research I did
through every single research I did
through every single research I did we’ll be here till next Tuesday okay so
we’ll be here till next Tuesday okay so
we’ll be here till next Tuesday okay so I’m going to explain one strategy
I’m going to explain one strategy
I’m going to explain one strategy birthday so first one is opposite object
birthday so first one is opposite object
birthday so first one is opposite object method if I said the word magician to
method if I said the word magician to
method if I said the word magician to you most likely you would think the
you most likely you would think the
you most likely you would think the bunny and a hat very stereotypical I
bunny and a hat very stereotypical I
bunny and a hat very stereotypical I know guys but if you think about someone
know guys but if you think about someone
know guys but if you think about someone hundreds of years ago we’re singing down
hundreds of years ago we’re singing down
hundreds of years ago we’re singing down there in there in the room I had their
there in there in the room I had their
there in there in the room I had their pet bunny and they had a hat say looked
pet bunny and they had a hat say looked
pet bunny and they had a hat say looked like a show the Hat empty do some weird
like a show the Hat empty do some weird
like a show the Hat empty do some weird magical gesture and pull out my pet
magical gesture and pull out my pet
magical gesture and pull out my pet bunny they appear and bunny two things
bunny they appear and bunny two things
bunny they appear and bunny two things have nothing to do each other became one
have nothing to do each other became one
have nothing to do each other became one of most iconic tricks of all time an
of most iconic tricks of all time an
of most iconic tricks of all time an entrepreneurship case if I told you I
entrepreneurship case if I told you I
entrepreneurship case if I told you I want you to think of an idea that’s to
want you to think of an idea that’s to
want you to think of an idea that’s to do with an industrial assembly line and
do with an industrial assembly line and
do with an industrial assembly line and cheeseburgers maybe like John that’s
cheeseburgers maybe like John that’s
cheeseburgers maybe like John that’s impossible right industrial assembly
impossible right industrial assembly
impossible right industrial assembly line and cheeseburgers you may have
line and cheeseburgers you may have
line and cheeseburgers you may have heard of McDonald’s that’s exactly what
heard of McDonald’s that’s exactly what
heard of McDonald’s that’s exactly what they did two things have nothing to do
they did two things have nothing to do
they did two things have nothing to do with each other emerged them together to
with each other emerged them together to
with each other emerged them together to create McDonald’s so strategy to think
create McDonald’s so strategy to think
create McDonald’s so strategy to think of ideas as have your team members
of ideas as have your team members
of ideas as have your team members bringing different objects from home and
bringing different objects from home and
bringing different objects from home and see people bind them together for
see people bind them together for
see people bind them together for instance an experiment that we tried
instance an experiment that we tried
instance an experiment that we tried with Lauren I used football an
with Lauren I used football an
with Lauren I used football an experience I had with football interact
experience I had with football interact
experience I had with football interact with football players and music if you
with football players and music if you
with football players and music if you think about it they really met the new
think about it they really met the new
think about it they really met the new that you’re the football and music you
that you’re the football and music you
that you’re the football and music you could put some similarity but they’re
could put some similarity but they’re
could put some similarity but they’re really about the new with each other
really about the new with each other
really about the new with each other right next the next phase is treat to
right next the next phase is treat to
right next the next phase is treat to context create the context is making it
context create the context is making it
context create the context is making it relatable to the public storytelling end
relatable to the public storytelling end
relatable to the public storytelling end is a great example as a magician my job
is a great example as a magician my job
is a great example as a magician my job is to bring you on a roller coaster ride
is to bring you on a roller coaster ride
is to bring you on a roller coaster ride filled with emotions that’s what I want
filled with emotions that’s what I want
filled with emotions that’s what I want to do as a magician so I do storytelling
to do as a magician so I do storytelling
to do as a magician so I do storytelling as entrepreneur this is what commercials
as entrepreneur this is what commercials
as entrepreneur this is what commercials are for brain characters Tony the Tiger
are for brain characters Tony the Tiger
are for brain characters Tony the Tiger Ronald McDonald they’re trying to sell
Ronald McDonald they’re trying to sell
Ronald McDonald they’re trying to sell you an idea in 30 seconds
you an idea in 30 seconds
you an idea in 30 seconds minute 60 seconds about a commercial
minute 60 seconds about a commercial
minute 60 seconds about a commercial trying to sell you when I did right this
trying to sell you when I did right this
trying to sell you when I did right this was all about storytelling so strategy I
was all about storytelling so strategy I
was all about storytelling so strategy I would recommend is creating experience
would recommend is creating experience
would recommend is creating experience around your idea so if I was trying to
around your idea so if I was trying to
around your idea so if I was trying to pitch you an airplane I could easily say
pitch you an airplane I could easily say
pitch you an airplane I could easily say okay we have a big metal thing and has
okay we have a big metal thing and has
okay we have a big metal thing and has wings and foot people inside I can
wings and foot people inside I can
wings and foot people inside I can conflate
conflate
conflate it’s like John what are you talking
it’s like John what are you talking
it’s like John what are you talking about right but if I said imagine you
about right but if I said imagine you
about right but if I said imagine you could see the entire city of Boston
could see the entire city of Boston
could see the entire city of Boston within 10 minutes right it instantly
within 10 minutes right it instantly
within 10 minutes right it instantly draws you in create an experience around
draws you in create an experience around
draws you in create an experience around your idea
your idea
your idea for instance the experiment that we
for instance the experiment that we
for instance the experiment that we tried with Lauren it was about the
tried with Lauren it was about the
tried with Lauren it was about the football players listen to music I had
football players listen to music I had
football players listen to music I had Lauren think of a song repeated so it
Lauren think of a song repeated so it
Lauren think of a song repeated so it creates an experience around it the next
creates an experience around it the next
creates an experience around it the next strategy is team improv as a magician
strategy is team improv as a magician
strategy is team improv as a magician what if I mess up what’s my plan B I
what if I mess up what’s my plan B I
what if I mess up what’s my plan B I can’t let you know that I mess up right
can’t let you know that I mess up right
can’t let you know that I mess up right about what 90% of the people I
about what 90% of the people I
about what 90% of the people I interviewed in states came from some
interviewed in states came from some
interviewed in states came from some sort of improv background as an
sort of improv background as an
sort of improv background as an entrepreneur what if an investor tells
entrepreneur what if an investor tells
entrepreneur what if an investor tells me one thing and changes its mind during
me one thing and changes its mind during
me one thing and changes its mind during the meeting what are you gonna do so a
the meeting what are you gonna do so a
the meeting what are you gonna do so a strategy is do do team improv I would
strategy is do do team improv I would
strategy is do do team improv I would actually recommend watching the show
actually recommend watching the show
actually recommend watching the show it’s called whose line is it anyway my
it’s called whose line is it anyway my
it’s called whose line is it anyway my dad and I used to watch it all the time
dad and I used to watch it all the time
dad and I used to watch it all the time trouble and probably do improv games
trouble and probably do improv games
trouble and probably do improv games highly recommend watch that show do some
highly recommend watch that show do some
highly recommend watch that show do some of those games with the with your team
of those games with the with your team
of those games with the with your team members at those two things
members at those two things
members at those two things Warnock creates what’s called
Warnock creates what’s called
Warnock creates what’s called psychological safety psychological
psychological safety psychological
psychological safety psychological safety is the idea of building a culture
safety is the idea of building a culture
safety is the idea of building a culture that encourages risk-taking people can
that encourages risk-taking people can
that encourages risk-taking people can voice their opinions without being
voice their opinions without being
voice their opinions without being embarrassed you need that type of
embarrassed you need that type of
embarrassed you need that type of culture in order to have a successful
culture in order to have a successful
culture in order to have a successful team it also works your brain in unique
team it also works your brain in unique
team it also works your brain in unique ways so if anything ever goes wrong you
ways so if anything ever goes wrong you
ways so if anything ever goes wrong you can trust yourself
can trust yourself
can trust yourself and you can trust your team members that
and you can trust your team members that
and you can trust your team members that they can think on their feet okay the
they can think on their feet okay the
they can think on their feet okay the next stage is feedback which i think is
next stage is feedback which i think is
next stage is feedback which i think is the most important stage I really do
the most important stage I really do
the most important stage I really do that and this is the most important
that and this is the most important
that and this is the most important stage a simple pros and cons list is
stage a simple pros and cons list is
stage a simple pros and cons list is amazing after every show I do as a
amazing after every show I do as a
amazing after every show I do as a magician I write down everything that
magician I write down everything that
magician I write down everything that people liked what do people not like as
people liked what do people not like as
people liked what do people not like as an entrepreneur is the same thing what
an entrepreneur is the same thing what
an entrepreneur is the same thing what do people like what do people not like
do people like what do people not like
do people like what do people not like about it see the communicating the
about it see the communicating the
about it see the communicating the defeat that phase beforehand is your
defeat that phase beforehand is your
defeat that phase beforehand is your communique and the idea you’re going out
communique and the idea you’re going out
communique and the idea you’re going out there either performing as a magician
there either performing as a magician
there either performing as a magician maybe you’re building the prototype as
maybe you’re building the prototype as
maybe you’re building the prototype as an entrepreneur and there’s feedback
an entrepreneur and there’s feedback
an entrepreneur and there’s feedback stage you have to get what people
stage you have to get what people
stage you have to get what people thought about your idea okay so strategy
thought about your idea okay so strategy
thought about your idea okay so strategy to do is do surveys I think so many
to do is do surveys I think so many
to do is do surveys I think so many entrepreneurs nowadays they try to build
entrepreneurs nowadays they try to build
entrepreneurs nowadays they try to build something that people don’t actually
something that people don’t actually
something that people don’t actually want or kneeling waste so much money
want or kneeling waste so much money
want or kneeling waste so much money and time and resources finally tweaking
and time and resources finally tweaking
and time and resources finally tweaking tweaking it is again one of the most
tweaking it is again one of the most
tweaking it is again one of the most important stages change one word
important stages change one word
important stages change one word strategy is called change one ward this
strategy is called change one ward this
strategy is called change one ward this is a very famous trick that I do you
is a very famous trick that I do you
is a very famous trick that I do you take a person you have someone take out
take a person you have someone take out
take a person you have someone take out a card sign it put it back in the deck I
a card sign it put it back in the deck I
a card sign it put it back in the deck I take the deck I thought onto the ceiling
take the deck I thought onto the ceiling
take the deck I thought onto the ceiling their car gets stuck on the ceiling if
their car gets stuck on the ceiling if
their car gets stuck on the ceiling if we condense it into a few words it be
we condense it into a few words it be
we condense it into a few words it be card to ceiling right let’s change one
card to ceiling right let’s change one
card to ceiling right let’s change one word rather than card to ceiling we do
word rather than card to ceiling we do
word rather than card to ceiling we do card to wall
card to wall
card to wall I took the deck I throw it at the wall
I took the deck I throw it at the wall
I took the deck I throw it at the wall gets stuck on the wall okay rather than
gets stuck on the wall okay rather than
gets stuck on the wall okay rather than car to wall we do card in wall okay
car to wall we do card in wall okay
car to wall we do card in wall okay rather than card in well we do phone in
rather than card in well we do phone in
rather than card in well we do phone in wall what if I took your phone minute
wall what if I took your phone minute
wall what if I took your phone minute disappear all of a sudden I had someone
disappear all of a sudden I had someone
disappear all of a sudden I had someone call you here ringing inside the wall do
call you here ringing inside the wall do
call you here ringing inside the wall do want to see you right now
want to see you right now
want to see you right now no now right now what’s changing one
no now right now what’s changing one
no now right now what’s changing one word
word
word let’s do Facebook and Twitter Mark
let’s do Facebook and Twitter Mark
let’s do Facebook and Twitter Mark Zuckerberg wanted to create a social
Zuckerberg wanted to create a social
Zuckerberg wanted to create a social media platform where people can write an
media platform where people can write an
media platform where people can write an unlimited character status they can do
unlimited character status they can do
unlimited character status they can do their political rant for the join on
their political rant for the join on
their political rant for the join on vacation all this stuff an unlimited
vacation all this stuff an unlimited
vacation all this stuff an unlimited character status Twitter came along and
character status Twitter came along and
character status Twitter came along and said Zuckerberg I like your idea a lot
said Zuckerberg I like your idea a lot
said Zuckerberg I like your idea a lot but it seems like people are complaining
but it seems like people are complaining
but it seems like people are complaining they don’t want to read the whole status
they don’t want to read the whole status
they don’t want to read the whole status rather than an unlimited character
rather than an unlimited character
rather than an unlimited character status we do a limited character status
status we do a limited character status
status we do a limited character status 140 characters 280 look how successful
140 characters 280 look how successful
140 characters 280 look how successful Twitter has been so strategies to take
Twitter has been so strategies to take
Twitter has been so strategies to take an existing idea change one word and you
an existing idea change one word and you
an existing idea change one word and you can have a brand new idea okay so here
can have a brand new idea okay so here
can have a brand new idea okay so here is just a sample a summary of my talk
is just a sample a summary of my talk
is just a sample a summary of my talk here I want to try one last experiment I
here I want to try one last experiment I
here I want to try one last experiment I want everyone to take out their phone
want everyone to take out their phone
want everyone to take out their phone for me again I’m gonna give you exactly
for me again I’m gonna give you exactly
for me again I’m gonna give you exactly 10 seconds again trust me you’ll want to
10 seconds again trust me you’ll want to
10 seconds again trust me you’ll want to do this 10 9 8 7 6 5 4 3 2 1 hopefully
do this 10 9 8 7 6 5 4 3 2 1 hopefully
do this 10 9 8 7 6 5 4 3 2 1 hopefully you got nice picture me perfect now you
you got nice picture me perfect now you
you got nice picture me perfect now you may be thinking well John how did you
may be thinking well John how did you
may be thinking well John how did you use tweaking today had you used to
use tweaking today had you used to
use tweaking today had you used to change one word strategy well if we go
change one word strategy well if we go
change one word strategy well if we go back to the experiment that that we did
back to the experiment that that we did
back to the experiment that that we did with Lauren essentially the poster
with Lauren essentially the poster
with Lauren essentially the poster revealed the song so this poster I wrote
revealed the song so this poster I wrote
revealed the song so this poster I wrote this big poster here reveal the song
this big poster here reveal the song
this big poster here reveal the song that Lauren was thinking of let’s change
that Lauren was thinking of let’s change
that Lauren was thinking of let’s change one word rather than poster reveal
one word rather than poster reveal
one word rather than poster reveal we do post your reveals message in this
we do post your reveals message in this
we do post your reveals message in this case it’s this poster reveals the
case it’s this poster reveals the
case it’s this poster reveals the message of my talk and what is the
message of my talk and what is the
message of my talk and what is the message of my talk good question
message of my talk good question
message of my talk good question impossible is just a word to me
impossible is just a word to me
impossible is just a word to me I don’t believe magic is about tricking
I don’t believe magic is about tricking
I don’t believe magic is about tricking people I don’t perform magic to trick
people I don’t perform magic to trick
people I don’t perform magic to trick people or fool people I think magic is
people or fool people I think magic is
people or fool people I think magic is simply any situation that you thought
simply any situation that you thought
simply any situation that you thought was impossible become impossible to me
was impossible become impossible to me
was impossible become impossible to me that is real magic so if you have a goal
that is real magic so if you have a goal
that is real magic so if you have a goal in your life that you think is
in your life that you think is
in your life that you think is impossible to achieve maybe a
impossible to achieve maybe a
impossible to achieve maybe a professional goal personal goal maybe
professional goal personal goal maybe
professional goal personal goal maybe something in your bucket list that you
something in your bucket list that you
something in your bucket list that you think is impossible to achieve if you
think is impossible to achieve if you
think is impossible to achieve if you just witnessed magic which is the
just witnessed magic which is the
just witnessed magic which is the impossible impossible become impossible
impossible impossible become impossible
impossible impossible become impossible you’d be contradicting yourself if you
you’d be contradicting yourself if you
you’d be contradicting yourself if you think that your goal in life would be
think that your goal in life would be
think that your goal in life would be impossible to achieve I think so many
impossible to achieve I think so many
impossible to achieve I think so many people nowadays have these goals that
people nowadays have these goals that
people nowadays have these goals that they write down and then they
they write down and then they
they write down and then they immediately cross it up because they say
immediately cross it up because they say
immediately cross it up because they say you know that’d be impossible I can’t do
you know that’d be impossible I can’t do
you know that’d be impossible I can’t do that because they overthink the solution
that because they overthink the solution
that because they overthink the solution they overanalyze the solution to how to
they overanalyze the solution to how to
they overanalyze the solution to how to get there and I think in my opinion the
get there and I think in my opinion the
get there and I think in my opinion the most creative solutions of life are the
most creative solutions of life are the
most creative solutions of life are the simplest they’re right in front of us
simplest they’re right in front of us
simplest they’re right in front of us and we don’t even realize it so I
and we don’t even realize it so I
and we don’t even realize it so I believe with enough determination
believe with enough determination
believe with enough determination motivation and applying the strategies I
motivation and applying the strategies I
motivation and applying the strategies I tell you today you can achieve your
tell you today you can achieve your
tell you today you can achieve your impossible goals again I said the most
impossible goals again I said the most
impossible goals again I said the most creative solutions in life are the
creative solutions in life are the
creative solutions in life are the simplest they’re right in front of us
simplest they’re right in front of us
simplest they’re right in front of us and we don’t even realize it the reason
and we don’t even realize it the reason
and we don’t even realize it the reason I say that it’s good if you look at the
I say that it’s good if you look at the
I say that it’s good if you look at the first picture you took today and the
first picture you took today and the
first picture you took today and the second picture you took today you will
second picture you took today you will
second picture you took today you will realize that my tie has changed color
realize that my tie has changed color
realize that my tie has changed color remember that impossible is just your
remember that impossible is just your
remember that impossible is just your word thank you very much
word thank you very much
word thank you very much [Laughter]
”
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