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How to street smart your businesses education | Florian Wieser | TEDxINCAE


I just love to walk through the streets

I just love to walk through the streets discover new things and used what I

discover new things and used what I

discover new things and used what I learned at the university to understand

learned at the university to understand

learned at the university to understand the world around me really just

the world around me really just

the world around me really just wandering around and follow my intuition

wandering around and follow my intuition

wandering around and follow my intuition this brought me some painful experiences

this brought me some painful experiences

this brought me some painful experiences but without a doubt it also brought me

but without a doubt it also brought me

but without a doubt it also brought me my nicest ones this is why when I

my nicest ones this is why when I

my nicest ones this is why when I arrived at ink I business school I was a

arrived at ink I business school I was a

arrived at ink I business school I was a bit surprised when he came to classes so

bit surprised when he came to classes so

bit surprised when he came to classes so many people were extremely worried about

many people were extremely worried about

many people were extremely worried about their grades about their ranking in la

their grades about their ranking in la

their grades about their ranking in la curva and about what the professor said

curva and about what the professor said

curva and about what the professor said it seemed that everything would run in a

it seemed that everything would run in a

it seemed that everything would run in a very clear structure that one had to

very clear structure that one had to

very clear structure that one had to follow if one wanted to succeed here I

follow if one wanted to succeed here I

follow if one wanted to succeed here I thought back to my time at University of

thought back to my time at University of

thought back to my time at University of sangala in Switzerland and what I found

sangala in Switzerland and what I found

sangala in Switzerland and what I found was that it was actually quite similar

was that it was actually quite similar

was that it was actually quite similar there it was creates in certain stupid

there it was creates in certain stupid

there it was creates in certain stupid associations that built the direct

associations that built the direct

associations that built the direct gateway to the industry here was great

gateway to the industry here was great

gateway to the industry here was great San la curva this brought me into

San la curva this brought me into

San la curva this brought me into dilemma either I had to follow the

dilemma either I had to follow the

dilemma either I had to follow the strict rules of universities in order to

strict rules of universities in order to

strict rules of universities in order to receive a top grade diploma as an entity

receive a top grade diploma as an entity

receive a top grade diploma as an entity kept to make career for myself or I kept

kept to make career for myself or I kept

kept to make career for myself or I kept wandering around and used what I learned

wandering around and used what I learned

wandering around and used what I learned at the business school

at the business school

at the business school to create my own understanding of how

to create my own understanding of how

to create my own understanding of how the world works today for me the choice

the world works today for me the choice

the world works today for me the choice is very clear I grew up in Switzerland

is very clear I grew up in Switzerland

is very clear I grew up in Switzerland close to Zurich until I was 22 this was

close to Zurich until I was 22 this was

close to Zurich until I was 22 this was the world I knew this was the way I

the world I knew this was the way I

the world I knew this was the way I would get around here we will have one

would get around here we will have one

would get around here we will have one or two good parties in summer and this

or two good parties in summer and this

or two good parties in summer and this was the street I’m living on it really

was the street I’m living on it really

was the street I’m living on it really was the perfect bubble when I was 22 I

was the perfect bubble when I was 22 I

was the perfect bubble when I was 22 I made a stud exchange in Asia and what I

made a stud exchange in Asia and what I

made a stud exchange in Asia and what I encountered was this for the first time

encountered was this for the first time

encountered was this for the first time I was directly confronted with poverty

I was directly confronted with poverty

I was directly confronted with poverty with inequality with human suffering

with inequality with human suffering

with inequality with human suffering this changed my view from a single

this changed my view from a single

this changed my view from a single perspective to a multi perspective on

perspective to a multi perspective on

perspective to a multi perspective on global economy returning from my

global economy returning from my

global economy returning from my exchange I had some really profound

exchange I had some really profound

exchange I had some really profound questions to myself and I found

questions to myself and I found

questions to myself and I found other students who had the same

other students who had the same

other students who had the same experience we asked ourselves how can we

experience we asked ourselves how can we

experience we asked ourselves how can we live in these perfect bubbles while

live in these perfect bubbles while

live in these perfect bubbles while others suffer and how can it be that a

others suffer and how can it be that a

others suffer and how can it be that a leading business school like the

leading business school like the

leading business school like the University of st. Gallen

University of st. Gallen

University of st. Gallen don’t teach about this economic reality

don’t teach about this economic reality

don’t teach about this economic reality together we founded the social business

together we founded the social business

together we founded the social business club a student Association at the

club a student Association at the

club a student Association at the University of st. Gallen we regarded the

University of st. Gallen we regarded the

University of st. Gallen we regarded the social business club as an experience

social business club as an experience

social business club as an experience based peer learning platform a place

based peer learning platform a place

based peer learning platform a place where we could discuss our experiences

where we could discuss our experiences

where we could discuss our experiences together with others and cred thereby

together with others and cred thereby

together with others and cred thereby create new knowledge and wisdom our

create new knowledge and wisdom our

create new knowledge and wisdom our motive us if you have an intuition you

motive us if you have an intuition you

motive us if you have an intuition you have to explore it forget about grades

have to explore it forget about grades

have to explore it forget about grades forget about career path follow your own

forget about career path follow your own

forget about career path follow your own curriculum so we start a meeting with

curriculum so we start a meeting with

curriculum so we start a meeting with social entrepreneurs we participated in

social entrepreneurs we participated in

social entrepreneurs we participated in hackathons to explore the potential of

hackathons to explore the potential of

hackathons to explore the potential of technology we immersed in communities

technology we immersed in communities

technology we immersed in communities with very different values such as

with very different values such as

with very different values such as artists in order to learn about

artists in order to learn about

artists in order to learn about different ideals of the human experience

different ideals of the human experience

different ideals of the human experience and we engaged in low-income

and we engaged in low-income

and we engaged in low-income neighborhoods in developing countries

neighborhoods in developing countries

neighborhoods in developing countries vary for example met these folks this

vary for example met these folks this

vary for example met these folks this way we created a very own understanding

way we created a very own understanding

way we created a very own understanding of global context an understanding of

of global context an understanding of

of global context an understanding of different geographic regions and

different geographic regions and

different geographic regions and cultures an understanding of different

cultures an understanding of different

cultures an understanding of different social layers an understanding of

social layers an understanding of

social layers an understanding of different communities and we realize

different communities and we realize

different communities and we realize that every context we will be moving in

that every context we will be moving in

that every context we will be moving in will be a combination of these three

will be a combination of these three

will be a combination of these three categories that’s our path went on from

categories that’s our path went on from

categories that’s our path went on from sharing interesting stories to

sharing interesting stories to

sharing interesting stories to sustainability to social business the

sustainability to social business the

sustainability to social business the business in emerging markets to

business in emerging markets to

business in emerging markets to technology startups in emerging markets

technology startups in emerging markets

technology startups in emerging markets one step followed another and everything

one step followed another and everything

one step followed another and everything started making sense so he’s created a

started making sense so he’s created a

started making sense so he’s created a new program for students a program that

new program for students a program that

new program for students a program that combined technology sustainability and

combined technology sustainability and

combined technology sustainability and entrepreneurship in developing countries

entrepreneurship in developing countries

entrepreneurship in developing countries meanwhile allowing the students to make

meanwhile allowing the students to make

meanwhile allowing the students to make their own experience and learn from it

their own experience and learn from it

their own experience and learn from it in collaboration with leave idea we sent

in collaboration with leave idea we sent

in collaboration with leave idea we sent 15 students from the University of st.

15 students from the University of st.

15 students from the University of st. Gallen to Kukui one of the most remote

Gallen to Kukui one of the most remote

Gallen to Kukui one of the most remote and poorest regions of Argentina and the

and poorest regions of Argentina and the

and poorest regions of Argentina and the context completely unknown to the studio

context completely unknown to the studio

context completely unknown to the studio there they received a one-week

there they received a one-week

there they received a one-week introduction course to social business

introduction course to social business

introduction course to social business in emerging markets the students were

in emerging markets the students were

in emerging markets the students were then sent out to experience different

then sent out to experience different

then sent out to experience different industries in the region and were

industries in the region and were

industries in the region and were together with social enterprises and

together with social enterprises and

together with social enterprises and they finally came up with new

they finally came up with new

they finally came up with new recommendations for the companies and

recommendations for the companies and

recommendations for the companies and organizations they worked with with one

organizations they worked with with one

organizations they worked with with one solution now even being implemented

solution now even being implemented

solution now even being implemented today I no longer see the initial

today I no longer see the initial

today I no longer see the initial dilemma

dilemma

dilemma I became clear that by following my

I became clear that by following my

I became clear that by following my experiences I would create a career for

experiences I would create a career for

experiences I would create a career for myself a career not instead but exactly

myself a career not instead but exactly

myself a career not instead but exactly through creating an own understanding of

through creating an own understanding of

through creating an own understanding of the world my next experience will be to

the world my next experience will be to

the world my next experience will be to write a master thesis about the

write a master thesis about the

write a master thesis about the neighborhood of La Caribbean Costa Rica

neighborhood of La Caribbean Costa Rica

neighborhood of La Caribbean Costa Rica in order to understand how business

in order to understand how business

in order to understand how business takes place in such extreme contexts and

takes place in such extreme contexts and

takes place in such extreme contexts and I think every business school should

I think every business school should

I think every business school should have a social business club where

have a social business club where

have a social business club where students have similar experiences a

students have similar experiences a

students have similar experiences a space where each student can leave our

space where each student can leave our

space where each student can leave our comfort zone and create an own

comfort zone and create an own

comfort zone and create an own understanding of the world around us

understanding of the world around us

understanding of the world around us together with our peers because Business

together with our peers because Business

together with our peers because Business School really provide us with all the

School really provide us with all the

School really provide us with all the tools we need to make sense of the world

tools we need to make sense of the world

tools we need to make sense of the world by ourselves so let’s get out of our

by ourselves so let’s get out of our

by ourselves so let’s get out of our bubble let’s think beyond crates and

bubble let’s think beyond crates and

bubble let’s think beyond crates and let’s create a new system out of it a

let’s create a new system out of it a

let’s create a new system out of it a system that benefits society at large

system that benefits society at large

system that benefits society at large thank you very much

thank you very much

thank you very much [Applause]

[Applause]

[Applause] you

you

you [Music]

[Music]

[Music] [Applause]

”

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