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How We Build Trust | Denise Brosseau | TEDxSedona


in the fall 2008 I got a phone call from

in the fall 2008 I got a phone call from a friend of mine this is her fan tone

a friend of mine this is her fan tone

a friend of mine this is her fan tone Quinlan at the time she was a mid-level

Quinlan at the time she was a mid-level

Quinlan at the time she was a mid-level executive at PG&E our Bay Area local

executive at PG&E our Bay Area local

executive at PG&E our Bay Area local utility she called me because she was

utility she called me because she was

utility she called me because she was considering a number of different career

considering a number of different career

considering a number of different career options and she wanted to discuss them

options and she wanted to discuss them

options and she wanted to discuss them but what she said that day really

but what she said that day really

but what she said that day really surprised me

surprised me

surprised me she said Denise you know how you became

she said Denise you know how you became

she said Denise you know how you became that thought leader in women’s

that thought leader in women’s

that thought leader in women’s entrepreneurship can you help me to do

entrepreneurship can you help me to do

entrepreneurship can you help me to do that I remember thinking I was a thought

that I remember thinking I was a thought

that I remember thinking I was a thought leader really that is not a term I would

leader really that is not a term I would

leader really that is not a term I would have ever applied to myself and yet over

have ever applied to myself and yet over

have ever applied to myself and yet over the previous decade I actually founded a

the previous decade I actually founded a

the previous decade I actually founded a trade association for women

trade association for women

trade association for women entrepreneurs and I’ve grown it from one

entrepreneurs and I’ve grown it from one

entrepreneurs and I’ve grown it from one office in the you in Silicon Valley to

office in the you in Silicon Valley to

office in the you in Silicon Valley to seven cities across the country I’d

seven cities across the country I’d

seven cities across the country I’d helped to start springboard the first

helped to start springboard the first

helped to start springboard the first venture conference for women

venture conference for women

venture conference for women entrepreneurs and the combination of

entrepreneurs and the combination of

entrepreneurs and the combination of those two roles gave me a unique bully

those two roles gave me a unique bully

those two roles gave me a unique bully pulpit to get out and advocate for a

pulpit to get out and advocate for a

pulpit to get out and advocate for a cause I care deeply about access to

cause I care deeply about access to

cause I care deeply about access to venture financing for women

venture financing for women

venture financing for women entrepreneurs the opportunity led to

entrepreneurs the opportunity led to

entrepreneurs the opportunity led to many different places I went across the

many different places I went across the

many different places I went across the country speaking I participated in

country speaking I participated in

country speaking I participated in convenings I was frequently in talking

convenings I was frequently in talking

convenings I was frequently in talking with the media and really my goal was to

with the media and really my goal was to

with the media and really my goal was to make a difference in this world around

make a difference in this world around

make a difference in this world around this issue but I had no plan I had no

this issue but I had no plan I had no

this issue but I had no plan I had no strategy to be a popular in fact what I

strategy to be a popular in fact what I

strategy to be a popular in fact what I would have called myself instead words

would have called myself instead words

would have called myself instead words may be an accidental thought leader

may be an accidental thought leader

may be an accidental thought leader somebody who was in the right time with

somebody who was in the right time with

somebody who was in the right time with this commitment to make a difference I’m

this commitment to make a difference I’m

this commitment to make a difference I’m betting there’s a lot of other

betting there’s a lot of other

betting there’s a lot of other accidental thought leaders in this room

accidental thought leaders in this room

accidental thought leaders in this room so I was particularly excited by this

so I was particularly excited by this

so I was particularly excited by this opportunity that Vaughn presented me

opportunity that Vaughn presented me

opportunity that Vaughn presented me over the next week we sat down and we

over the next week we sat down and we

over the next week we sat down and we wrote a plan and for four years I worked

wrote a plan and for four years I worked

wrote a plan and for four years I worked as her coach and advisor her sounding

as her coach and advisor her sounding

as her coach and advisor her sounding board as she created a first-of-its-kind

board as she created a first-of-its-kind

board as she created a first-of-its-kind program for people within the utility

program for people within the utility

program for people within the utility industry to come together and form and

industry to come together and form and

industry to come together and form and first-of-its-kind program called power

first-of-its-kind program called power

first-of-its-kind program called power pathway Hara pathway was a providing

pathway Hara pathway was a providing

pathway Hara pathway was a providing access to high paying jobs for the first

access to high paying jobs for the first

access to high paying jobs for the first time two members of Under

time two members of Under

time two members of Under serve communities and those jobs were

serve communities and those jobs were

serve communities and those jobs were not just in her company she built this

not just in her company she built this

not just in her company she built this program across her whole industry this

program across her whole industry this

program across her whole industry this led to opportunities to testify in front

led to opportunities to testify in front

led to opportunities to testify in front of the US Senate recognition by the

of the US Senate recognition by the

of the US Senate recognition by the White House and eventually an

White House and eventually an

White House and eventually an appointment by the governor to run

appointment by the governor to run

appointment by the governor to run workforce for the entire state of

workforce for the entire state of

workforce for the entire state of California for the California community

California for the California community

California for the California community college system the largest in the world

college system the largest in the world

college system the largest in the world looking back over that journey of four

looking back over that journey of four

looking back over that journey of four years I’m looking back over my own I

years I’m looking back over my own I

years I’m looking back over my own I realized that I had learned a great deal

realized that I had learned a great deal

realized that I had learned a great deal and I wanted to share it so I did indeed

and I wanted to share it so I did indeed

and I wanted to share it so I did indeed write a book on thought leadership and I

write a book on thought leadership and I

write a book on thought leadership and I became this advocate for this idea that

became this advocate for this idea that

became this advocate for this idea that thought leadership is not about having a

thought leadership is not about having a

thought leadership is not about having a Twitter feed and 20,000 followers

Twitter feed and 20,000 followers

Twitter feed and 20,000 followers thought leadership is about making a

thought leadership is about making a

thought leadership is about making a difference if that leadership is about

difference if that leadership is about

difference if that leadership is about building influence building impact

building influence building impact

building influence building impact making a change in the world leaving a

making a change in the world leaving a

making a change in the world leaving a legacy that matters I had a chance to

legacy that matters I had a chance to

legacy that matters I had a chance to get out and talk about these ideas

get out and talk about these ideas

get out and talk about these ideas widely we’ve invited to teach a course

widely we’ve invited to teach a course

widely we’ve invited to teach a course at Stanford Business School I had a

at Stanford Business School I had a

at Stanford Business School I had a chance to coach many other incredible

chance to coach many other incredible

chance to coach many other incredible change agents like thon I became what

change agents like thon I became what

change agents like thon I became what somebody called a thought leader about

somebody called a thought leader about

somebody called a thought leader about thought leadership very meta so of

thought leadership very meta so of

thought leadership very meta so of course when you’ve written one book they

course when you’ve written one book they

course when you’ve written one book they immediately start to think and people

immediately start to think and people

immediately start to think and people always ask you when’s your next book

always ask you when’s your next book

always ask you when’s your next book going to happen and I remember thinking

going to happen and I remember thinking

going to happen and I remember thinking second book but actually over time it

second book but actually over time it

second book but actually over time it came to me that I was really intrigued

came to me that I was really intrigued

came to me that I was really intrigued by a second question so first we talked

by a second question so first we talked

by a second question so first we talked about how to individuals become thought

about how to individuals become thought

about how to individuals become thought leaders how do organizations become

leaders how do organizations become

leaders how do organizations become thought leaving organizations so earlier

thought leaving organizations so earlier

thought leaving organizations so earlier this year I started researching that

this year I started researching that

this year I started researching that topic and what happened was I got out

topic and what happened was I got out

topic and what happened was I got out and started talking to anybody who would

and started talking to anybody who would

and started talking to anybody who would listen about this topic and I started to

listen about this topic and I started to

listen about this topic and I started to ask who’s doing some really interesting

ask who’s doing some really interesting

ask who’s doing some really interesting things and that led me to an

things and that led me to an

things and that led me to an introduction to AARP about two years ago

introduction to AARP about two years ago

introduction to AARP about two years ago AARP started their first thought

AARP started their first thought

AARP started their first thought leadership team internally and when they

leadership team internally and when they

leadership team internally and when they found out about my research they asked

found out about my research they asked

found out about my research they asked me if I would collaborate with them to

me if I would collaborate with them to

me if I would collaborate with them to host a series of dinners across the

host a series of dinners across the

host a series of dinners across the United States bringing people together

United States bringing people together

United States bringing people together who were doing what they were doing

who were doing what they were doing

who were doing what they were doing trying to build an internal culture of

trying to build an internal culture of

trying to build an internal culture of thought leadership and also an external

thought leadership and also an external

thought leadership and also an external point of view be known as a thought Lee

point of view be known as a thought Lee

point of view be known as a thought Lee organization so we hosted our first

organization so we hosted our first

organization so we hosted our first dinner this summer in Washington DC in

dinner this summer in Washington DC in

dinner this summer in Washington DC in this beautiful space called the hatchery

this beautiful space called the hatchery

this beautiful space called the hatchery that they have downtown Washington we

that they have downtown Washington we

that they have downtown Washington we brought together people from big

brought together people from big

brought together people from big companies from small companies from

companies from small companies from

companies from small companies from nonprofits and for-profits from academia

nonprofits and for-profits from academia

nonprofits and for-profits from academia and from government and the conversation

and from government and the conversation

and from government and the conversation was wide-ranging and something really

was wide-ranging and something really

was wide-ranging and something really surprising happened that night no matter

surprising happened that night no matter

surprising happened that night no matter where we started the conversation it

where we started the conversation it

where we started the conversation it kept coming back to one topic trust the

kept coming back to one topic trust the

kept coming back to one topic trust the people from the financial services

people from the financial services

people from the financial services industry said nobody trusts us anymore

industry said nobody trusts us anymore

industry said nobody trusts us anymore after the last two financial crises

after the last two financial crises

after the last two financial crises those from academia said nobody trusts

those from academia said nobody trusts

those from academia said nobody trusts academics anymore they are the experts

academics anymore they are the experts

academics anymore they are the experts nobody wants to hear from experts in

nobody wants to hear from experts in

nobody wants to hear from experts in fact one by one around the table they

fact one by one around the table they

fact one by one around the table they shared their stories that they were

shared their stories that they were

shared their stories that they were having a lot of challenge not just not

having a lot of challenge not just not

having a lot of challenge not just not building thought leadership but really

building thought leadership but really

building thought leadership but really just even we building trust in their

just even we building trust in their

just even we building trust in their institutions and went home and started

institutions and went home and started

institutions and went home and started thinking about this and I started

thinking about this and I started

thinking about this and I started thinking that how leadership for

thinking that how leadership for

thinking that how leadership for individuals and organizations is quite

individuals and organizations is quite

individuals and organizations is quite different and in fact in this day and

different and in fact in this day and

different and in fact in this day and age it’s really become an imperative

age it’s really become an imperative

age it’s really become an imperative that this isn’t about influence and

that this isn’t about influence and

that this isn’t about influence and impact this is about rebuilding trust

impact this is about rebuilding trust

impact this is about rebuilding trust when I got home my friend told me about

when I got home my friend told me about

when I got home my friend told me about this thing called the Adelman trust

this thing called the Adelman trust

this thing called the Adelman trust report you may or may not have heard of

report you may or may not have heard of

report you may or may not have heard of it it is a annual report that studies

it it is a annual report that studies

it it is a annual report that studies the global trends around trust and

the global trends around trust and

the global trends around trust and here’s what I learned

here’s what I learned

here’s what I learned 2017 is the year of trust in crisis

2017 is the year of trust in crisis

2017 is the year of trust in crisis think about that trust in crisis but

think about that trust in crisis but

think about that trust in crisis but we’re all feeling it aren’t we

we’re all feeling it aren’t we

we’re all feeling it aren’t we we’ve lost faith in our institutions

we’ve lost faith in our institutions

we’ve lost faith in our institutions we’ve lost faith in our government in

we’ve lost faith in our government in

we’ve lost faith in our government in the media in the church in

the media in the church in

the media in the church in pharmaceutical companies in banks I

pharmaceutical companies in banks I

pharmaceutical companies in banks I could go on but I’m not really a person

could go on but I’m not really a person

could go on but I’m not really a person who likes to focus so much on the

who likes to focus so much on the

who likes to focus so much on the problem I like to focus on the solution

problem I like to focus on the solution

problem I like to focus on the solution and I would love to stand up here today

and I would love to stand up here today

and I would love to stand up here today and in the next 10 minutes tell you how

and in the next 10 minutes tell you how

and in the next 10 minutes tell you how to solve this but I do believe instead

to solve this but I do believe instead

to solve this but I do believe instead that I’m going to start a conversation

that I’m going to start a conversation

that I’m going to start a conversation because I think it’s

because I think it’s

because I think it’s to take all of us working together to

to take all of us working together to

to take all of us working together to create the solutions to turn this tide

create the solutions to turn this tide

create the solutions to turn this tide rebuilding trust is going to take all of

rebuilding trust is going to take all of

rebuilding trust is going to take all of us because indeed we are feeling

us because indeed we are feeling

us because indeed we are feeling overwhelmed but so is everyone else and

overwhelmed but so is everyone else and

overwhelmed but so is everyone else and the people in this room we are the

the people in this room we are the

the people in this room we are the leaders the informal and the formal

leaders the informal and the formal

leaders the informal and the formal leaders that people look to they look to

leaders that people look to they look to

leaders that people look to they look to us to be trustworthy they look to us to

us to be trustworthy they look to us to

us to be trustworthy they look to us to have the answer they look to us to be

have the answer they look to us to be

have the answer they look to us to be leaders that they can follow with moral

leaders that they can follow with moral

leaders that they can follow with moral courage to take on those who need to be

courage to take on those who need to be

courage to take on those who need to be held accountable they look to us to be

held accountable they look to us to be

held accountable they look to us to be the kind of people who can be

the kind of people who can be

the kind of people who can be transparent and vulnerable and can

transparent and vulnerable and can

transparent and vulnerable and can listen all of this is a beginning

listen all of this is a beginning

listen all of this is a beginning but I want to talk about some particular

but I want to talk about some particular

but I want to talk about some particular strategies that I’ve uncovered in my

strategies that I’ve uncovered in my

strategies that I’ve uncovered in my work that may be a good starting point

work that may be a good starting point

work that may be a good starting point the first of those is from change.org I

the first of those is from change.org I

the first of those is from change.org I interviewed the president of change.org

interviewed the president of change.org

interviewed the president of change.org her name is Jennifer dulski and I was

her name is Jennifer dulski and I was

her name is Jennifer dulski and I was asking her about their organization and

asking her about their organization and

asking her about their organization and of course for those of you who aren’t

of course for those of you who aren’t

of course for those of you who aren’t familiar change.org is the folks who

familiar change.org is the folks who

familiar change.org is the folks who provide the tools and the technology for

provide the tools and the technology for

provide the tools and the technology for any one of us they connect with millions

any one of us they connect with millions

any one of us they connect with millions around a cause we care about about two

around a cause we care about about two

around a cause we care about about two years ago internally to change.org she

years ago internally to change.org she

years ago internally to change.org she told me that they wanted to create a

told me that they wanted to create a

told me that they wanted to create a mentorship program they wanted to ask

mentorship program they wanted to ask

mentorship program they wanted to ask all the folks about how they might do

all the folks about how they might do

all the folks about how they might do this so they sent on a survey they said

this so they sent on a survey they said

this so they sent on a survey they said who wants to be a mentor who wants to

who wants to be a mentor who wants to

who wants to be a mentor who wants to mentor and here’s what came back almost

mentor and here’s what came back almost

mentor and here’s what came back almost no one wanted to be a mentor and almost

no one wanted to be a mentor and almost

no one wanted to be a mentor and almost everyone wanted a mentor

everyone wanted a mentor

everyone wanted a mentor she said we needed to fundamentally

she said we needed to fundamentally

she said we needed to fundamentally rethink this concept so they started

rethink this concept so they started

rethink this concept so they started this program called life hacks the

this program called life hacks the

this program called life hacks the concept behind life hacks is that every

concept behind life hacks is that every

concept behind life hacks is that every student is a teacher what does that mean

student is a teacher what does that mean

student is a teacher what does that mean that means that they we’re going to

that means that they we’re going to

that means that they we’re going to create a platform for anyone to come

create a platform for anyone to come

create a platform for anyone to come forward and share their expertise

forward and share their expertise

forward and share their expertise now that expertise might be in yoga it

now that expertise might be in yoga it

now that expertise might be in yoga it might be in fly-fishing bodybuilding

might be in fly-fishing bodybuilding

might be in fly-fishing bodybuilding whatever it was but the idea was to

whatever it was but the idea was to

whatever it was but the idea was to create a platform for them to come

create a platform for them to come

create a platform for them to come forward and share their expertise with

forward and share their expertise with

forward and share their expertise with one another once they’ve mastered that

one another once they’ve mastered that

one another once they’ve mastered that internal presentation they were invited

internal presentation they were invited

internal presentation they were invited to go externally to begin to share their

to go externally to begin to share their

to go externally to begin to share their expertise in community events at

expertise in community events at

expertise in community events at conferences etc and you’re probably

conferences etc and you’re probably

conferences etc and you’re probably thinking what does any of that have to

thinking what does any of that have to

thinking what does any of that have to do with trust so let me tell you I think

do with trust so let me tell you I think

do with trust so let me tell you I think the trust begins within organizations

the trust begins within organizations

the trust begins within organizations when we break down those silos that

when we break down those silos that

when we break down those silos that us-versus-them mentality and we start to

us-versus-them mentality and we start to

us-versus-them mentality and we start to see each other as having valuable

see each other as having valuable

see each other as having valuable expertise we start to listen to one

expertise we start to listen to one

expertise we start to listen to one another and understand that everyone is

another and understand that everyone is

another and understand that everyone is in this together and when we send our

in this together and when we send our

in this together and when we send our employees out into the community they

employees out into the community they

employees out into the community they start to rebuild the connections between

start to rebuild the connections between

start to rebuild the connections between the community and the institution itself

the community and the institution itself

the community and the institution itself I believe that Trust is the glue that

I believe that Trust is the glue that

I believe that Trust is the glue that binds communities together so we need to

binds communities together so we need to

binds communities together so we need to have our members of our company out and

have our members of our company out and

have our members of our company out and talking with folks in the community so

talking with folks in the community so

talking with folks in the community so my second idea comes from an interview I

my second idea comes from an interview I

my second idea comes from an interview I did with the VP of research Joe Galvin

did with the VP of research Joe Galvin

did with the VP of research Joe Galvin and Vistage but those of you who are not

and Vistage but those of you who are not

and Vistage but those of you who are not familiar Vistage is a 60 year old

familiar Vistage is a 60 year old

familiar Vistage is a 60 year old organization that it was that 20,000

organization that it was that 20,000

organization that it was that 20,000 members around the globe and what

members around the globe and what

members around the globe and what they’re all about is creating advisory

they’re all about is creating advisory

they’re all about is creating advisory councils for CEOs and business owners to

councils for CEOs and business owners to

councils for CEOs and business owners to help them to grow and scale their

help them to grow and scale their

help them to grow and scale their businesses what he told me about was a

businesses what he told me about was a

businesses what he told me about was a very interesting cultural norm that

very interesting cultural norm that

very interesting cultural norm that they’ve developed both in their advisory

they’ve developed both in their advisory

they’ve developed both in their advisory boards and in their organization and

boards and in their organization and

boards and in their organization and they call that norm care front ation

they call that norm care front ation

they call that norm care front ation Care Foundation is this the idea that we

Care Foundation is this the idea that we

Care Foundation is this the idea that we want positive criticism in order to

want positive criticism in order to

want positive criticism in order to eliminate the weak ideas and strengthen

eliminate the weak ideas and strengthen

eliminate the weak ideas and strengthen the strong I would like to advocate that

the strong I would like to advocate that

the strong I would like to advocate that Karyn tation should be a norm everywhere

Karyn tation should be a norm everywhere

Karyn tation should be a norm everywhere it should be a norm in every

it should be a norm in every

it should be a norm in every organization because the truth is we do

organization because the truth is we do

organization because the truth is we do need confrontation

need confrontation

need confrontation I haven’t say it a lot of the

I haven’t say it a lot of the

I haven’t say it a lot of the organizations we’ve been seeing where a

organizations we’ve been seeing where a

organizations we’ve been seeing where a breakdown and Trust has happened there

breakdown and Trust has happened there

breakdown and Trust has happened there hasn’t been enough confrontation but I

hasn’t been enough confrontation but I

hasn’t been enough confrontation but I also believe that we need to create a

also believe that we need to create a

also believe that we need to create a culture where people feel safe coming to

culture where people feel safe coming to

culture where people feel safe coming to work because only then do they bring

work because only then do they bring

work because only then do they bring their best ideas

their best ideas

their best ideas so those are two cultural things we can

so those are two cultural things we can

so those are two cultural things we can do but I also think of some things we

do but I also think of some things we

do but I also think of some things we can do in our community so this idea

can do in our community so this idea

can do in our community so this idea comes from this experience I had working

comes from this experience I had working

comes from this experience I had working with women entrepreneurs as I told you

with women entrepreneurs as I told you

with women entrepreneurs as I told you in the 90s I started this trade

in the 90s I started this trade

in the 90s I started this trade association for women entrepreneurs and

association for women entrepreneurs and

association for women entrepreneurs and I started springboard with a group of

I started springboard with a group of

I started springboard with a group of others and all of us were concerned by

others and all of us were concerned by

others and all of us were concerned by one particular statistic 99% of the

one particular statistic 99% of the

one particular statistic 99% of the funding was going to men one percent was

funding was going to men one percent was

funding was going to men one percent was going to women I know I thought it was a

going to women I know I thought it was a

going to women I know I thought it was a little ridiculous myself we would

little ridiculous myself we would

little ridiculous myself we would determine it do something about it but

determine it do something about it but

determine it do something about it but it has been many years since then and we

it has been many years since then and we

it has been many years since then and we have not made a lot of progress even in

have not made a lot of progress even in

have not made a lot of progress even in a really good year maybe 10% of the

a really good year maybe 10% of the

a really good year maybe 10% of the funding goes to women entrepreneurs and

funding goes to women entrepreneurs and

funding goes to women entrepreneurs and that’s in the u.s. globally it’s much

that’s in the u.s. globally it’s much

that’s in the u.s. globally it’s much less so it’s given me a lot of time to

less so it’s given me a lot of time to

less so it’s given me a lot of time to reflect on why this is so and I think it

reflect on why this is so and I think it

reflect on why this is so and I think it comes down to one basic human trait

comes down to one basic human trait

comes down to one basic human trait there are folks in our circle that we

there are folks in our circle that we

there are folks in our circle that we trust and those outside our circle that

trust and those outside our circle that

trust and those outside our circle that we don’t those inner circle are like us

we don’t those inner circle are like us

we don’t those inner circle are like us now I am just as guilty this is the next

now I am just as guilty this is the next

now I am just as guilty this is the next person do you look back at my history I

person do you look back at my history I

person do you look back at my history I have hired a lot of wealthy women I went

have hired a lot of wealthy women I went

have hired a lot of wealthy women I went to Wellesley and trust my Wellesley

to Wellesley and trust my Wellesley

to Wellesley and trust my Wellesley women friends so I can’t be surprised

women friends so I can’t be surprised

women friends so I can’t be surprised but those mostly male venture

but those mostly male venture

but those mostly male venture capitalists in Silicon Valley and Beyond

capitalists in Silicon Valley and Beyond

capitalists in Silicon Valley and Beyond are funding people who remind them of

are funding people who remind them of

are funding people who remind them of their younger self someone who went to

their younger self someone who went to

their younger self someone who went to the same school studied the same subject

the same school studied the same subject

the same school studied the same subject plays with the same tech toys these are

plays with the same tech toys these are

plays with the same tech toys these are the folks that they rely on and I am not

the folks that they rely on and I am not

the folks that they rely on and I am not naive enough to believe that we are

naive enough to believe that we are

naive enough to believe that we are gonna change this overnight

gonna change this overnight

gonna change this overnight indeed I am going to think it’s going to

indeed I am going to think it’s going to

indeed I am going to think it’s going to take a lot longer than that and I’m sure

take a lot longer than that and I’m sure

take a lot longer than that and I’m sure that there’s some scientist in the room

that there’s some scientist in the room

that there’s some scientist in the room who could tell me that it is wired in

who could tell me that it is wired in

who could tell me that it is wired in our DNA and yet I think we can all agree

our DNA and yet I think we can all agree

our DNA and yet I think we can all agree that what we’re doing today is

that what we’re doing today is

that what we’re doing today is working to many great ideas and great

working to many great ideas and great

working to many great ideas and great people are left on the sidelines and the

people are left on the sidelines and the

people are left on the sidelines and the research shows that at the top of

research shows that at the top of

research shows that at the top of organizations when you have diversity

organizations when you have diversity

organizations when you have diversity you have better companies better success

you have better companies better success

you have better companies better success and when you have motive ersity on teams

and when you have motive ersity on teams

and when you have motive ersity on teams you have more innovation more good ideas

you have more innovation more good ideas

you have more innovation more good ideas so what can we do my invitation to all

so what can we do my invitation to all

so what can we do my invitation to all of you is that we can start working on

of you is that we can start working on

of you is that we can start working on this today thinking about who we’re

this today thinking about who we’re

this today thinking about who we’re sitting with

sitting with

sitting with as we come back from the break and

as we come back from the break and

as we come back from the break and having a conversation with someone we

having a conversation with someone we

having a conversation with someone we would not naturally meet at lunch

would not naturally meet at lunch

would not naturally meet at lunch talking about who’s in our trust circle

talking about who’s in our trust circle

talking about who’s in our trust circle and how might we expand it when we head

and how might we expand it when we head

and how might we expand it when we head back to our office on Monday morning how

back to our office on Monday morning how

back to our office on Monday morning how might we think about adopting somebody

might we think about adopting somebody

might we think about adopting somebody taking somebody under our wing who is

taking somebody under our wing who is

taking somebody under our wing who is nothing like us in fact makes us feel a

nothing like us in fact makes us feel a

nothing like us in fact makes us feel a little uncomfortable I’m not talking

little uncomfortable I’m not talking

little uncomfortable I’m not talking about writing a check and sending it off

about writing a check and sending it off

about writing a check and sending it off to a charity I’m talking about making a

to a charity I’m talking about making a

to a charity I’m talking about making a difference with someone that you would

difference with someone that you would

difference with someone that you would not normally meet would not normally

not normally meet would not normally

not normally meet would not normally connect with how might this work my

connect with how might this work my

connect with how might this work my ideas that recommend them for an unroll

ideas that recommend them for an unroll

ideas that recommend them for an unroll that they would not normally get hire

that they would not normally get hire

that they would not normally get hire them write a check to fund their dream

them write a check to fund their dream

them write a check to fund their dream as we all begin to we open our trust

as we all begin to we open our trust

as we all begin to we open our trust circles especially in a time when we’re

circles especially in a time when we’re

circles especially in a time when we’re pretty hunker down and pretty concerned

pretty hunker down and pretty concerned

pretty hunker down and pretty concerned about us versus them

about us versus them

about us versus them I believe we start to rebuild that glue

I believe we start to rebuild that glue

I believe we start to rebuild that glue that holds us together finally I want to

that holds us together finally I want to

that holds us together finally I want to share an experience that I had working

share an experience that I had working

share an experience that I had working at Stanford Business School when my

at Stanford Business School when my

at Stanford Business School when my co-instructor and I JD’s sram2 came

co-instructor and I JD’s sram2 came

co-instructor and I JD’s sram2 came together to create the first thought

together to create the first thought

together to create the first thought leadership class at Stanford Business

leadership class at Stanford Business

leadership class at Stanford Business School we were committed to one thing we

School we were committed to one thing we

School we were committed to one thing we wanted our students to have a public

wanted our students to have a public

wanted our students to have a public voice we wanted them to understand how

voice we wanted them to understand how

voice we wanted them to understand how to shape a point of view and get out in

to shape a point of view and get out in

to shape a point of view and get out in public forums either through writing

public forums either through writing

public forums either through writing op-eds or blogs were speaking in front

op-eds or blogs were speaking in front

op-eds or blogs were speaking in front of a conference like this but as you

of a conference like this but as you

of a conference like this but as you might imagine this was very intimidating

might imagine this was very intimidating

might imagine this was very intimidating to them so what we did from the very

to them so what we did from the very

to them so what we did from the very first day that came into class we signed

first day that came into class we signed

first day that came into class we signed them to a tribe a four to six other

them to a tribe a four to six other

them to a tribe a four to six other people and in that tribe they worked

people and in that tribe they worked

people and in that tribe they worked throughout the class now each of them is

throughout the class now each of them is

throughout the class now each of them is working on their own thought leadership

working on their own thought leadership

working on their own thought leadership ideas that in the tribe they can

ideas that in the tribe they can

ideas that in the tribe they can support one another they can how to dig

support one another they can how to dig

support one another they can how to dig in a little on each other’s issues and

in a little on each other’s issues and

in a little on each other’s issues and strengthen the best ideas they can

strengthen the best ideas they can

strengthen the best ideas they can champion one another they can also serve

champion one another they can also serve

champion one another they can also serve as role models as they start to see

as role models as they start to see

as role models as they start to see another person step forward and share

another person step forward and share

another person step forward and share their not quite fully formed ideas they

their not quite fully formed ideas they

their not quite fully formed ideas they start to think I can do that they also

start to think I can do that they also

start to think I can do that they also continue to meet long after the class

continue to meet long after the class

continue to meet long after the class which was really surprising to us but

which was really surprising to us but

which was really surprising to us but what I realized is that meant to me that

what I realized is that meant to me that

what I realized is that meant to me that we should take this idea of tribes

we should take this idea of tribes

we should take this idea of tribes outside the classroom if we are going to

outside the classroom if we are going to

outside the classroom if we are going to tackle this big challenge of trust in

tackle this big challenge of trust in

tackle this big challenge of trust in crisis we are going to need some support

crisis we are going to need some support

crisis we are going to need some support because the first thing that shows up

because the first thing that shows up

because the first thing that shows up when we try to take on the big ideas is

when we try to take on the big ideas is

when we try to take on the big ideas is what one of my clients calls the

what one of my clients calls the

what one of my clients calls the itty-bitty shitty committee in our head

itty-bitty shitty committee in our head

itty-bitty shitty committee in our head you won’t have one of those right I

you won’t have one of those right I

you won’t have one of those right I could tell by the laughter what does it

could tell by the laughter what does it

could tell by the laughter what does it say it says who are you to think you can

say it says who are you to think you can

say it says who are you to think you can make a difference who are you to think

make a difference who are you to think

make a difference who are you to think you matter and yet if we are going to

you matter and yet if we are going to

you matter and yet if we are going to tackle this big challenge ahead we’re

tackle this big challenge ahead we’re

tackle this big challenge ahead we’re going to need to have a lot more

going to need to have a lot more

going to need to have a lot more conversations we’re gonna need to have

conversations we’re gonna need to have

conversations we’re gonna need to have some support so what if you could form a

some support so what if you could form a

some support so what if you could form a trust tribe either in your community or

trust tribe either in your community or

trust tribe either in your community or in your organization come together with

in your organization come together with

in your organization come together with others who can see the problems who are

others who can see the problems who are

others who can see the problems who are feeling this overwhelm who are feeling

feeling this overwhelm who are feeling

feeling this overwhelm who are feeling this doubt about the future I’ve shared

this doubt about the future I’ve shared

this doubt about the future I’ve shared a number of different ideas today I’ve

a number of different ideas today I’ve

a number of different ideas today I’ve talked about how we can rebuild a

talked about how we can rebuild a

talked about how we can rebuild a culture how we can adopt models like

culture how we can adopt models like

culture how we can adopt models like life hacks or carefrontation I’ve talked

life hacks or carefrontation I’ve talked

life hacks or carefrontation I’ve talked about how we can expand our trust

about how we can expand our trust

about how we can expand our trust circles and build our trust tribes I

circles and build our trust tribes I

circles and build our trust tribes I hope that you come away with a few ideas

hope that you come away with a few ideas

hope that you come away with a few ideas and you’ll form your own because I

and you’ll form your own because I

and you’ll form your own because I believe that it will take all of us and

believe that it will take all of us and

believe that it will take all of us and together we can rebuild trust and our

together we can rebuild trust and our

together we can rebuild trust and our institutions in our communities and in

institutions in our communities and in

institutions in our communities and in the future thank you

the future thank you

the future thank you [Applause]

[Applause]

[Applause] you

”

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