I wanted to tell you three stories here.
These are stories of people I’ve met,
stories of people that one day I already told the story in SP Invisible,
and stories of people who, in a way, I helped.
The first story is Bruno’s story.
Bruno must be about 25 years old,
he is from the city of Paranavaí, Paraná,
and Bruno never had a very good relationship with his mother.
He always fought with his mother, his house was hell.
Until the day he moved in with his grandmother.
He stayed with his grandmother until the day his grandmother died.
And when his grandmother died, he came to São Paulo.
Here in São Paulo, like every young man on the periphery, Bruno was invisible.
He knocked on the door of the companies and listened, “No.”
He knocked on his friends’ door and heard, “No.”
He asked for help from people: “No.”
No no and no.
And it was in this situation that we met Bruno in the street.
And Bruno told us this whole story.
And there, at that time, we wanted to do something for Bruno,
but he did not know what to do.
What did we do?
She told him his story.
Bruno’s story reached a thousand people, two thousand people,
3, 4, 5, 10, 15 thousand people.
And it came to Bruno’s mother.
When Bruno’s mother read this story,
she was taken there by a forgiveness and a compassion
that she could not do anything else but send a message to us
and say, “I need to get my son.
Where is he?”
And she came to São Paulo,
we took her to Roosevelt Square,
she found her son,
and today I talk to Bruno on Facebook.
All this because we told a story.
The second story is that of Hadrian.
Adriano is from Pernambuco, has no mother, has no father,
she had no children.
And when he divorced,
he said it no longer made sense for him to stay in the Northeast.
He had that old idea that he had a job in Sao Paulo.
And he came here, trying a new life.
When he got here, just like Bruno, he was invisible.
And then, he knocked on the door of the companies, and heard the same thing as Bruno.
No no and no.
So he went to the street, and that’s when we met Adriano.
When Adriano told this story to us,
we wanted to do something for him,
but he had no recourse, he could not afford a ticket for him to return,
I did not have a job for him.
Then we told Adriano’s story.
The story of Hadrian also reached a thousand people, two thousand people,
3, 4, 5, 10, 15, 20 thousand people.
And he arrived in a family of Adriano’s friends,
and arrived in a guy willing to give Adriano a job.
This family of friends said: “Adriano, you can live here
until you get a job, you can pay a rent and go home. “
At the time he called this guy here, and this guy gave him a job.
In about two, three months, Adriano left the street.
Today Adriano drinks breakfast every Sunday with friends from the street,
and he has lunch every Sunday with this family that took him from the street.
All this because we told a story.
The third story I wanted to tell
is from another Adriano.
This Adriano came to São Paulo
because he received a temporary job offer here
and the idea he had was to get some money
and then take his family back.
He got here, he was hit.
He had no job at all,
and he spent all the money he had on the ticket.
When he got here, he went to the street.
And that’s when we met Adriano on the street.
We also wanted to pay Adriano’s ticket,
but we could not.
And Adriano still told people who were missing a couple of weeks,
more or less, for his daughter’s birthday.
And he wanted to at least go home.
Nor did he pretend to throw a party, or anything.
And we told the story of Hadrian,
the story of Hadrian arrived in a thousand people, two thousand people,
3 thousand people, 5, 10, 15, 20 thousand people,
and mobilized a staff to pay a birthday party for his daughter
and a staff to pay for his ticket.
All this because we told a story.
Then I saw that the story has incredible power.
The story can join a mother and a son brigados long ago.
History can get someone a job.
A story can make a father come home,
and a story can throw a birthday party for a kid.
That’s why I chose this to be my job:
tell stories.
Or rather, mobilize people through stories.
Because a well told story has the power to humanize our looks.
A well told story brings freedom to the person
whose story is being told.
It brings power to the person whose story is being told.
A well-told story brings autonomy to a person
whose story is being told.
A well told story brings life to this person
whose story is being told.
And by itself, I think storytelling is already a job of the future.
Because more and more,
people are wanting to mobilize one another.
People want people to accompany them where they are going.
People want to engage, they want to lead.
But if you want to engage someone, you have to tell a good story.
If you want to lead someone, you need to tell a good story.
And if you want to tell good stories, you need to look at a person
and you need to see a human being there.
You need to see that story over there.
You can not look at a human being and see a customer, a consumer,
an audience.
You have to look at a person and see a human being.
See a story.
But for us to look at humans and see stories,
we need to see through other lenses,
which are not the lens of consumption, the lens of the sale,
the lens of savage capitalism.
We need to see people through the lens of affection,
the lenses of compassion, the lenses of empathy, of love.
Only then will we see people, see the stories of people,
and be able to mobilize people where we are going.
And my invitation to you tonight is: mobilize people.
Contains good stories.
See the human beings.
Not the customer, not the consumer, not just the target audience.
Look at the stories that these humans have.
And see through the lens of love, the lens of affection, and the lens of compassion.
Because when we choose what story we’re going to tell,
when we choose what history we will value,
we choose what kind of society we want to live in,
and choose what kind of work we want to have.
Thank you very much.
(Applause)
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