how do I start a flower shop business I got a great question for one of our
got a great question for one of our
got a great question for one of our readers Jay who wants to start a flower
readers Jay who wants to start a flower
readers Jay who wants to start a flower shop business and there’s so much as
shop business and there’s so much as
shop business and there’s so much as going right with what he’s doing right
going right with what he’s doing right
going right with what he’s doing right now that I had to share with you guys
now that I had to share with you guys
now that I had to share with you guys there’s a lot of lessons here that you
there’s a lot of lessons here that you
there’s a lot of lessons here that you can learn from now Jay wrote almost an
can learn from now Jay wrote almost an
can learn from now Jay wrote almost an essay here so Jay we got to work on
essay here so Jay we got to work on
essay here so Jay we got to work on condensing our message here but
condensing our message here but
condensing our message here but basically wants to start this business
basically wants to start this business
basically wants to start this business because for him it symbolizes stability
because for him it symbolizes stability
because for him it symbolizes stability peace of mind because the garden calms
peace of mind because the garden calms
peace of mind because the garden calms him down and freedom he wants to make
him down and freedom he wants to make
him down and freedom he wants to make money through the business he wants to
money through the business he wants to
money through the business he wants to hire his mother and people in this
hire his mother and people in this
hire his mother and people in this family to make the bouquets he’s trying
family to make the bouquets he’s trying
family to make the bouquets he’s trying to get this started he wants to
to get this started he wants to
to get this started he wants to bootstrap it up he is trying to find
bootstrap it up he is trying to find
bootstrap it up he is trying to find unique angle where he’s collecting small
unique angle where he’s collecting small
unique angle where he’s collecting small fruit trees and little fig trees trying
fruit trees and little fig trees trying
fruit trees and little fig trees trying to find something different and he’s
to find something different and he’s
to find something different and he’s trying to start small he’s trying to
trying to start small he’s trying to
trying to start small he’s trying to think of ways to start on a website
think of ways to start on a website
think of ways to start on a website buying something from flippa and getting
buying something from flippa and getting
buying something from flippa and getting his business started online before
his business started online before
his business started online before moving into his own store so this is
moving into his own store so this is
moving into his own store so this is great there’s so many things that’s
great there’s so many things that’s
great there’s so many things that’s going right for Jay right now Jay you
going right for Jay right now Jay you
going right for Jay right now Jay you don’t even understand how awesome this
don’t even understand how awesome this
don’t even understand how awesome this is my advice for you first tune into
is my advice for you first tune into
is my advice for you first tune into your messaging okay you’re starting this
your messaging okay you’re starting this
your messaging okay you’re starting this business for the right reasons you
business for the right reasons you
business for the right reasons you didn’t write insane I want to start this
didn’t write insane I want to start this
didn’t write insane I want to start this business because I want to make a ton of
business because I want to make a ton of
business because I want to make a ton of money right you do that you’re going to
money right you do that you’re going to
money right you do that you’re going to fail you’re starting this business
fail you’re starting this business
fail you’re starting this business because you passion believe in what
because you passion believe in what
because you passion believe in what you’re doing and thinking about what you
you’re doing and thinking about what you
you’re doing and thinking about what you wrote here stability peace of mind
wrote here stability peace of mind
wrote here stability peace of mind because it calms you down and freedom
because it calms you down and freedom
because it calms you down and freedom the thing that relates most to your
the thing that relates most to your
the thing that relates most to your customers here is a peace of mind and
customers here is a peace of mind and
customers here is a peace of mind and calm so build your business around calm
calm so build your business around calm
calm so build your business around calm everything that you do should be calm
everything that you do should be calm
everything that you do should be calm and you want customers to come in who
and you want customers to come in who
and you want customers to come in who want to feel calm just like you do it’s
want to feel calm just like you do it’s
want to feel calm just like you do it’s something you can relate to share your
something you can relate to share your
something you can relate to share your story talk about how stressed out you
story talk about how stressed out you
story talk about how stressed out you are and how a garden makes you feel calm
are and how a garden makes you feel calm
are and how a garden makes you feel calm and why and you’re going to bring in
and why and you’re going to bring in
and why and you’re going to bring in customers who feel the same way so now
customers who feel the same way so now
customers who feel the same way so now you’re not just a flower shop you’re not
you’re not just a flower shop you’re not
you’re not just a flower shop you’re not just one of a million flower shops out
just one of a million flower shops out
just one of a million flower shops out there you’re the guy who sells calm
there you’re the guy who sells calm
there you’re the guy who sells calm that’s powerful that’s something people
that’s powerful that’s something people
that’s powerful that’s something people can get behind
can get behind
can get behind so everything that you do in your
so everything that you do in your
so everything that you do in your messaging in your product selection
messaging in your product selection
messaging in your product selection everything is about being calm this is
everything is about being calm this is
everything is about being calm this is how you pour yourself into your company
how you pour yourself into your company
how you pour yourself into your company have something that is a message that
have something that is a message that
have something that is a message that can be spread easily brings in the right
can be spread easily brings in the right
can be spread easily brings in the right target audience for you and will lead to
target audience for you and will lead to
target audience for you and will lead to your huge success as a flower store
your huge success as a flower store
your huge success as a flower store owner so build it around comp this is
owner so build it around comp this is
owner so build it around comp this is great
great
great second thing is you got to have
second thing is you got to have
second thing is you got to have something that’s unique and different
something that’s unique and different
something that’s unique and different your product offering okay so you’re
your product offering okay so you’re
your product offering okay so you’re talking about these seeds fig trees
talking about these seeds fig trees
talking about these seeds fig trees unique fruit trees you know I don’t know
unique fruit trees you know I don’t know
unique fruit trees you know I don’t know anything about flowers or fruit trees
anything about flowers or fruit trees
anything about flowers or fruit trees but it’s great that you’re doing
but it’s great that you’re doing
but it’s great that you’re doing something different because you can’t
something different because you can’t
something different because you can’t just sell the same flowers that
just sell the same flowers that
just sell the same flowers that everybody else is selling once you’ve
everybody else is selling once you’ve
everybody else is selling once you’ve convinced people that you are the place
convinced people that you are the place
convinced people that you are the place to go for calm everything that is in
to go for calm everything that is in
to go for calm everything that is in your store has to be related to it so
your store has to be related to it so
your store has to be related to it so what fruit trees or fig trees or flowers
what fruit trees or fig trees or flowers
what fruit trees or fig trees or flowers what is it about a garden that makes you
what is it about a garden that makes you
what is it about a garden that makes you feel calm and how can you bring that out
feel calm and how can you bring that out
feel calm and how can you bring that out in your product offering everything has
in your product offering everything has
in your product offering everything has to relate to it and has to be different
to relate to it and has to be different
to relate to it and has to be different and you have to be able to explain it
and you have to be able to explain it
and you have to be able to explain it what is it about a fig tree that makes
what is it about a fig tree that makes
what is it about a fig tree that makes you feel calm that will make other
you feel calm that will make other
you feel calm that will make other people feel calm as well about growing
people feel calm as well about growing
people feel calm as well about growing the fig tree about harvesting the figs I
the fig tree about harvesting the figs I
the fig tree about harvesting the figs I don’t know what it is a fig tree doesn’t
don’t know what it is a fig tree doesn’t
don’t know what it is a fig tree doesn’t mean calm to me but you got to explain
mean calm to me but you got to explain
mean calm to me but you got to explain that you have to believe it and people
that you have to believe it and people
that you have to believe it and people will then come and buy from you the
will then come and buy from you the
will then come and buy from you the coming not just to buy a fig tree
coming not just to buy a fig tree
coming not just to buy a fig tree they’re coming for advice on how to be
they’re coming for advice on how to be
they’re coming for advice on how to be calm so it’s great to have this unique
calm so it’s great to have this unique
calm so it’s great to have this unique product offering the third thing is
product offering the third thing is
product offering the third thing is starting small bootstrapping it so
starting small bootstrapping it so
starting small bootstrapping it so you’re starting with the website that’s
you’re starting with the website that’s
you’re starting with the website that’s great your end goal is to have a retail
great your end goal is to have a retail
great your end goal is to have a retail shop what I would add on top of it
shop what I would add on top of it
shop what I would add on top of it including the website because with a
including the website because with a
including the website because with a website you’re pulling from an
website you’re pulling from an
website you’re pulling from an international audience right anybody in
international audience right anybody in
international audience right anybody in the world can buy your your you know buy
the world can buy your your you know buy
the world can buy your your you know buy your calm fruits and plants for a retail
your calm fruits and plants for a retail
your calm fruits and plants for a retail store you need to pull from a much more
store you need to pull from a much more
store you need to pull from a much more specific geographic location so still
specific geographic location so still
specific geographic location so still find a way to test it out in a small
find a way to test it out in a small
find a way to test it out in a small scale come up with you know ten plants
scale come up with you know ten plants
scale come up with you know ten plants that symbolized calm for you whatever
that symbolized calm for you whatever
that symbolized calm for you whatever those ten things are and then go try to
those ten things are and then go try to
those ten things are and then go try to make a partnership with a local business
make a partnership with a local business
make a partnership with a local business where you are not taking on a huge
where you are not taking on a huge
where you are not taking on a huge retail space storefront taking up tons
retail space storefront taking up tons
retail space storefront taking up tons of money and resources for you on a
of money and resources for you on a
of money and resources for you on a monthly basis and who knows it is going
monthly basis and who knows it is going
monthly basis and who knows it is going to work out
to work out
to work out you’re not McDonald’s if you go and
you’re not McDonald’s if you go and
you’re not McDonald’s if you go and invest in a location it doesn’t work out
invest in a location it doesn’t work out
invest in a location it doesn’t work out that’s huge for you
that’s huge for you
that’s huge for you right this is everything McDonald’s they
right this is everything McDonald’s they
right this is everything McDonald’s they can lose a franchise if it doesn’t work
can lose a franchise if it doesn’t work
can lose a franchise if it doesn’t work out you can’t afford to make a mistake
out you can’t afford to make a mistake
out you can’t afford to make a mistake here you have to pick the right location
here you have to pick the right location
here you have to pick the right location and the way to do it is to start small
and the way to do it is to start small
and the way to do it is to start small and partner up with an existing retailer
and partner up with an existing retailer
and partner up with an existing retailer ask them if you can set up a table
ask them if you can set up a table
ask them if you can set up a table inside their store either on a permanent
inside their store either on a permanent
inside their store either on a permanent basis or you’re paying them a monthly
basis or you’re paying them a monthly
basis or you’re paying them a monthly fee a small fee to test out the location
fee a small fee to test out the location
fee a small fee to test out the location or on a weekly basis maybe you come in
or on a weekly basis maybe you come in
or on a weekly basis maybe you come in every Saturday afternoon and you sell
every Saturday afternoon and you sell
every Saturday afternoon and you sell your flowers and it could be something
your flowers and it could be something
your flowers and it could be something where they where you pay them for it or
where they where you pay them for it or
where they where you pay them for it or where they split the money coming in or
where they split the money coming in or
where they split the money coming in or it could just be for promotional reasons
it could just be for promotional reasons
it could just be for promotional reasons you know you’re going to be outside
you know you’re going to be outside
you know you’re going to be outside selling your flowers every Saturday
selling your flowers every Saturday
selling your flowers every Saturday afternoon and that’s going to bring a
afternoon and that’s going to bring a
afternoon and that’s going to bring a crowd it and you’re going to help
crowd it and you’re going to help
crowd it and you’re going to help promote it and bring people into their
promote it and bring people into their
promote it and bring people into their business at one of the salsa companies
business at one of the salsa companies
business at one of the salsa companies that I’ve invested in we’ll have events
that I’ve invested in we’ll have events
that I’ve invested in we’ll have events and we’ll have different retailers come
and we’ll have different retailers come
and we’ll have different retailers come and display things outside the store so
and display things outside the store so
and display things outside the store so for example we may have 100 people show
for example we may have 100 people show
for example we may have 100 people show up to a salsa night at the studio and
up to a salsa night at the studio and
up to a salsa night at the studio and we’ll partner up with a shoe company who
we’ll partner up with a shoe company who
we’ll partner up with a shoe company who sell salsa shoes and they’ll sell their
sell salsa shoes and they’ll sell their
sell salsa shoes and they’ll sell their shoes outside our location that’s within
shoes outside our location that’s within
shoes outside our location that’s within a mall they don’t pay anything to us for
a mall they don’t pay anything to us for
a mall they don’t pay anything to us for it
it
it all we ask them to do is promote it
all we ask them to do is promote it
all we ask them to do is promote it bring bring your people say you’re going
bring bring your people say you’re going
bring bring your people say you’re going to be here and that helps our business
to be here and that helps our business
to be here and that helps our business as well so you may not even have to be
as well so you may not even have to be
as well so you may not even have to be able to pocket try to get going here
able to pocket try to get going here
able to pocket try to get going here without spending money so you’re going
without spending money so you’re going
without spending money so you’re going to promote their store what it allows
to promote their store what it allows
to promote their store what it allows you to do is a couple things most
you to do is a couple things most
you to do is a couple things most important here you’re testing your
important here you’re testing your
important here you’re testing your location this store that you partner up
location this store that you partner up
location this store that you partner up with if you do you know four weeks in a
with if you do you know four weeks in a
with if you do you know four weeks in a row eight weeks in a row nothing is
row eight weeks in a row nothing is
row eight weeks in a row nothing is happening no business is coming in
happening no business is coming in
happening no business is coming in despite all the promotion you picked a
despite all the promotion you picked a
despite all the promotion you picked a crappy location and thank you for not
crappy location and thank you for not
crappy location and thank you for not having gone out and Spain
having gone out and Spain
having gone out and Spain tons of money into a five-year lease
tons of money into a five-year lease
tons of money into a five-year lease creating your own flower shop it also
creating your own flower shop it also
creating your own flower shop it also teaches you the beginnings of running a
teaches you the beginnings of running a
teaches you the beginnings of running a business if you’ve never done it before
business if you’ve never done it before
business if you’ve never done it before it’s hard there’s a lot of things you
it’s hard there’s a lot of things you
it’s hard there’s a lot of things you have to learn you can have to figure out
have to learn you can have to figure out
have to learn you can have to figure out how you’re going to bring people on
how you’re going to bring people on
how you’re going to bring people on board how you’re going to source your
board how you’re going to source your
board how you’re going to source your materials how are you going to display
materials how are you going to display
materials how are you going to display them you’re going to make tons of
them you’re going to make tons of
them you’re going to make tons of mistakes you’re doing it on a small
mistakes you’re doing it on a small
mistakes you’re doing it on a small scale so if you make a mistake it’s not
scale so if you make a mistake it’s not
scale so if you make a mistake it’s not going to kill your business and it
going to kill your business and it
going to kill your business and it allows you to do a part-time you can
allows you to do a part-time you can
allows you to do a part-time you can keep at your job have some kind of
keep at your job have some kind of
keep at your job have some kind of stable income coming in give your
stable income coming in give your
stable income coming in give your company the best chance of success
company the best chance of success
company the best chance of success because you’re not going to run out of
because you’re not going to run out of
because you’re not going to run out of cash and lastly let’s see if you really
cash and lastly let’s see if you really
cash and lastly let’s see if you really like it
like it
like it it all sounds great you have the passion
it all sounds great you have the passion
it all sounds great you have the passion you have the calm meaning it sounds like
you have the calm meaning it sounds like
you have the calm meaning it sounds like you really want to do this once you get
you really want to do this once you get
you really want to do this once you get into it you’ll see if you really want to
into it you’ll see if you really want to
into it you’ll see if you really want to commit to it or not and it’s best to do
commit to it or not and it’s best to do
commit to it or not and it’s best to do it on a small scale Jay I’m excited
it on a small scale Jay I’m excited
it on a small scale Jay I’m excited you’ve got so many great things going
you’ve got so many great things going
you’ve got so many great things going for you don’t even realize it all the
for you don’t even realize it all the
for you don’t even realize it all the elements already here
elements already here
elements already here keep going believe in yourself and if
keep going believe in yourself and if
keep going believe in yourself and if you have other questions let me know I’m
you have other questions let me know I’m
you have other questions let me know I’m here to answer believe for those of you
here to answer believe for those of you
here to answer believe for those of you watching you like the video please give
watching you like the video please give
watching you like the video please give it a thumbs up below it makes me to do
it a thumbs up below it makes me to do
it a thumbs up below it makes me to do more for you and I’d love to hear what
more for you and I’d love to hear what
more for you and I’d love to hear what you have to think about this video leave
you have to think about this video leave
you have to think about this video leave it in the comment section below it makes
it in the comment section below it makes
it in the comment section below it makes my day when I see comments come in and
my day when I see comments come in and
my day when I see comments come in and if you have a question for your business
if you have a question for your business
if you have a question for your business leave it below i’ll make a video reply
leave it below i’ll make a video reply
leave it below i’ll make a video reply for you guys thank you and i’ll see you
for you guys thank you and i’ll see you
for you guys thank you and i’ll see you soon
”
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