now yes yes I think yes no or what good
first of all thank you very much for
be here enchanted with the invitation
of the guys of you and I think what
what I have to do is say who I am and
why am I here not this
this reminds me once I was in
a conversation outside at a festival
of creatives in which there was a poster
very important they had like bunch of
super people celebrated all referent in
the industry winners of 30 lions in
cannes I do not know how many festivals I do not know
how many great pri and yoigo of venezuela and
now as the junior of the entire team and
that I wanted or as I defend myself
these sharks do not and I said good I’m going to
title my talk so that
to see if it works and the first thing that
it happened to me is to say hello I’m jairo and I’m
the discount of an urn not and
magically it worked suddenly I entered
well and all the room full and good is not
only and says the saying what I had
to say already very important in my life
it happened a year before I was born
because a relative of my mom dies and
I was calling to a small town in Yaracuy
funerary the polito buy an urn not
When this place arrives he realizes that
the polls cost a lot of money and then
nothing is not there or was not in his
budget and when I entered the
funeral a man appears who sees it
enter the water or call a blonde
beautiful and the guy says no look
this option there is this post to this
option this option and that I recommend you
that you take lalin with 714 we want a
healthy thing to mate imports in
bronze an amazing thing I was not passionate
for paying this sir we can not I can not and
this gentleman says good but take it
we reached an agreement when they passed
nine days you after crying and this
thing the last night we sat down with a
coffee and we discussed the discount
well call accepts the agreement and then nothing
occurs in the nine days no greater than
I know I did not also agree that he has that
pending debt and goes through the funeral home
hello magazine how are you sir come here
it came close this mild type and you see
a lot of junk his chávez portfolio
take my mom to have a coffee and
When he gets to drink coffee he takes out the
portfolio 9 gypsy and I got a
little surprised has a pen is
oh mom does not try account no
then this guy the first thing he does
is to look at what you have is a poem not a
poem that he wrote the day my mom
came through that door that funeral home in
tells how that funeral home became
in an amusement park like the
lights went through all the places
like the black curtains truck
colors like this covenant became a
wonderful thing does not call principle happens
by that stage he understands this very much but
It’s weird but good but it seems cool
it’s not the second leaf it’s like again
wonderful space is put back
dark and sad because not because the
person who gave him light is no longer there and the
third poem goes a little bit for the
hope not for hope to return it to
oak see because I have no front
loves
begins to fall into a game of
west verbatim enchantment of this
Lord and my mom trusted when
the poem No. 5 if we start the
Pants do not innovate not disguise as much
I could, but well, there I was not, and
final when I got to poem number 9
this guy already knows he has it in his
power and he stamped a kiss and the worst is
that my mom gives votes and and good to the
final these guys are put today happens to you
a little while and they have a son the son
is here I am the discount of that
urn many
that’s
one thing that I learned with that is that
My dad gave me a class one year before
born what the word means
strategy not
the team used the strategy and cleaned
results I do not tell you it ‘s nice but
as he is 24 years old and they take you to
school in a hearse they release
And with your vote, your side is not so
fun because nobody wants to be a friend
of the boy who got out of the hearse
because I also like to bear and they
they believe that if you touch you they will die
then there is no one wants to talk
with you, it was not the teacher’s fault
it’s my turn immediately that I did not die
total and so time went by and I for
Of course I always like to be alone
had like three desks different from the
rest
to that he approached and good in the end I
I was nourished to put draw created
imaginary friend invented dialogue is
what do I know anything
and so it happened a childhood a little weird
because I did not have those kind friends that
we have all I went to school me is
one thing that does not exist enough Peruvian
so count later when the
university I realized that he made me
very good that space just not because
inventing things and that I realized that
I was doing something wonderful for me
future when I became the other
goal for leo burnett was
wonderful because I already had as a
quarry of things that I had already explored
there is one thing we do the
creative when we are working that
it’s new that’s called look how crazy is not
look what it is to realize
those details that are up to date every day
around and never stop or but
a note are very good I do not know if you guys
It has happened that put the clothes
washing machine understand what I know how to do
one thing later they start talking to
this list always lacked the average no
be it me or someone my mom was passing him
happens to you it’s true I think that as
a cemetery half hiding him out there
for the hour but one thing that shows it
and it’s going to be useful for something in the future
and well that’s how a task starts and not
another thing that I find very interesting
of this part is that my dad
the owner of the funeral home was a fanatic
another in the water
He was one of those who are warriors who do not
will never be never never be beaten
the stadium has not been in the last two years
these times are really that we are
optimists to a full letter no and then no
it will rain that passion a dad and these things
with the idea
once I had to campaign for
a very important brand that is coca
tail that a brand that bets on
optimism very hard and then nothing
uniting a bit of those things came out this
thing I want you to see for a moment so
the clip a few guys please button
vague at first do not hit 1
also used lens
I did pay to take views so that
not much to talk about and why
giving him the one that I turned the best crashed
two blocks
[Music]
that an abbot never grabbed me
I can network it took me a long time to get there
first but who is swept or who
runs hard when what you hit pure rock
very
do not
[Music]
that if the fault to take the crusade to
Knuckle is familiar to within
he is live and more having two eyes and that
Experts
but if we do not even have a ball with
postures we play with 40 and for me but
very soon we will be teaching
as a true selling expert
[Music]
Fear is second with fear for back
He gives back with a gap as
many different positions but it is
well because like that when you do not show up to
play in any position
thank you very much
this campaign was interesting because
always happens that the commercials of
outside they put them here in one that know
do not
this was the first Venezuelan campaign
that were the other languages to be seen
outside and it was made very honest the
Real guys without big discounting
the truth of one what is this that happens
every day and this comes to me a bit
to a reflection there is not a word
that is used a lot in this business that is
the word strategy is not a word
that in principle they are put as
stiff as the flu and tie is not
so distant and really is not that is
one thing they take away from you think about this
it’s common sense and stomach intuition not
I know how to put this I do not think sometimes
you enter a bakery and scam and
soon you turn around and the woman of your
lifetime
this is the happiest day of my life and
when the time you think a moment and
saying this is a golden opportunity not
I can fail
What does a man do without a strategy?
Less than 10 mouths say hello
I am frank who will continue to bounce dollars
and multiply by zero those are not going
with you but that makes a guy with a
strategy does not look at it and says that this
be the morning comes like a yoga milestone
in arrived with granola it was sealed by
here called cholitas scoring incarnated
weak or not then start
despite that and the next day he does
the same day he makes contact
visual with her but you do not tell her anything
you go the next day does your you calculated the
same time the same place and goes by there
suddenly appeared capable and appears and
disappears makes me see you but neither
you say nothing and you go to another elegant
I have not gone back to the third day
you may get it if you get it from
property and no methodology seeds
is now also the fat chicken invites
the coffee is swept and probably from there
to be taken tomorrow get the century
that is going to be much easier because
that is the information in your favor and
generate a plan for things to be
give or
it’s that simple how this thing works
wonderful does not happen to me that in those
times in this time country that the
self-esteem is so beaten and is not
well there like trying to surf
the wave as you can make one as it is
at this time so tandem vote or not
I want a space to extract a
Bubjita to detoxify everything
we need that as citizens we are
moment of peace for us because we
makes worthy citizens feel complete and
well basically there was a
opportunity in a complicated moment and
us in our house if we make a
space for these people to come together to
the weekends for sanchez llibre
forget about the dollar crisis and the
inflation of all the things that already
we know no and then nothing we create this
project called clandestine food
that started with a visit of four
put the truth
we put it nice flowers fight we put
we made them all the beautiful thing
terrace and good we are super
excited and that day nobody came
but of course when you account for this
to the people who are with you and tell you
they are all expert, they are all futurists
all these are not and then message does not
it’s less than you’re crazy how do you think
you think people are going to go out in karak to
joseph night for a place in the city that
kidnap a city where the
crime is sending that there is no
food that does not get married they tell you a lot
of things which do not have to
do it not
and they are right but sometimes one has
to be a little crazy and it ‘s good to know
I like body a week
we do it again next and
surprise of the four tables the four
stalls were filled do not get people in
waitlist does not and if it really happened
the same and the table of eight after
twenty after
nowadays we sometimes have 100 positions
wave sold opens on Monday dinner
and on Tuesday and my position is sold
everything mentioned as common as it is possible
that this happens I do not think this happens
basically because they are our people without
need to go somewhere to do it and
even if it’s all they asked not to
Do not do it and things happen
I want you to see a clip that I think
as the one that defines to be seen and not
to
[Applause]
[Music]
[Applause]
[Music]
that this thing is nice because galicia
have something this summer is not a
very arrogant proposal or anything for the
style of fact rather it is sometimes a
fork does not look like another because what
we buy in another offer elsewhere a
dish other than the tables
Chairs are sometimes different because
we had four offices as buying
what we could and that’s what we were doing
and people go and do not care what they
like is the experience is there and of
true that iu they are all very happy
when more in a private chef for it
a day on a roof a building days in
a garden of an abandoned house a
trip in a small park a day
and
you can not imagine how many times
what we have done in these two years we have
strolled through all the places of Caracas
and it has been super interesting how the
people have remained true to the concept and
they keep going every day not sometimes
I think these ideas are not giving you
turns in time that not only do you not see
I have a house in Altamira where
we look forward to your childhood friends today
in day I have many friends there as
I started compensating a bit the thing not
I have friends like donald or rice that
is out there there are no better friends I have
marcel rasquín lorenzo and gas oil and mac and
the one of felipe fields writers musicians
filmmakers that I create as a thing
to make a house
Thursdays in the movie under the arm
it was not that every synatra in the movie
we put it in the patio we project it
a street viceroy did not pass well not the
product willy one day today here that is
a great cook besides
journalist and that bathroom and the kitchen of
willis an amazing scene and first
pitarch hand is very treacherous
we started taking people to the house to
that
that was eight years ago and it was clandestine
I was born but I had seen it
I was there hanging around and today
then we realize and it is and is
terrific I do not tell you this because
because a while ago he worked in
argentina as a guy is known
amazing called max evans willem it
Shake and still went to work in
england with a salary 20 me pounds
england is like making another goal to
england with your hand if it’s so that a
Argentine celebrates it with everything
and at that moment you are going to have to base
his double that was maxi and in the end he did not
could take to Juan a boy who was
there like in the agency and they went and
they are on earth as they are there they are going
goes to work amsterdam stays and
Juan had to be at a meeting of
creative in london no but john
had a characteristic that was always
very interesting the df that since he put
to work the person had a bowl of
these glass and had peloticas of
colors
sometimes he makes a coin as has
criticized is that it bounces and jumps
very much they are green red litmus
there are many and this guy always had that
I knew him gives him political
and so he had his goal was not like his things
crazy about him he sang not when he john
I was in london
in this board of important creatives
in the heart and world campaign
when I wrote a no hit to write
four lines says open plane we see
million colored plastics that
they bounce slowly down San Street
Francisco
at the end it appears they are not even brave
colors like no other state and the
press the creative director likes him
like like the end of the test in
thing
the happiest day of juanes when he is
in san francisco that has a bar
policies with the front he says action
this is to say eh then I do not want anything
see what is human because he believed that
in his idea of always
[Music]
juan star s
[Music]
min
if already so clean so I did not have any
aspiration beyond what it was not
and recently this new york and between the
moma I love getting in there to curiosity
and visual velarde that I like that work
of modern art and when you go in and put me
I ‘m with me, this is the commercial
de juan is in the moma or juanes is
an artist who is already in the moment of
how many people would like to have that
level of being what the main museum is
of contemporary art of the world is
really because his idea was always
giving it back there used it the moment
I have to use the applied and it worked
I believe that many of you have a
idea turning him over in the stomach for
head on one side and suddenly it
they neglect between three things of the day to day
and he happens not invited to the
review also today a little bit
consider your tennis very well what is it
that is out there I put into practice
boys and next time I ‘ll be
sitting here next to you that I
I applaud
thank you very much
”
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