[Applause]
thank you very much everyone seems here and
good come out of your sun the chalet area of
comfort is the phrase that I repeat myself all
the days since this project began
about him cañas raquel cana in
instagram is one of the founders of
blog fashion and lifestyle yet
facebook.com to tell a little bit of the
story about how I undertook and remember
Since I was a little girl I liked to read
magazines that buy and mom and try to
replicate within what I could
the looks of the celebrities then
that’s how I was realizing
my passion for fashion
when I left school careers by
which I could choose was a career
10 traditional career denied does
a lot of time and I know frank careers like
architecture psychology medicine nothing
it was as specific as it is today
now there are a lot of races that are
rather more focused on doing all the
pleasures
the only race for which I could not
opt at that time related to
fashion was fashion design but the truth
I did not feel so comfortable designing
I do not like to draw and it was not something with
which I do not think I will feel
as well so I opted for one of those
traditional careers which was
legal sciences
as you know the lawyers are
super squares for your clothes
white black gray and khaki maybe
it is the most stronger color in the
canning of a lawyer for the same
seriousness that the race with already that part
the last one liked my career is to be
lawyer but that part where I do not
I was very happy but it’s on the side
positive to this and tried to from
have fun when creating my looks
as a lawyer adding certain
Accessories do so in a little
more passion without taking away the seriousness
this race
this career that this profession arrives
with the passage of time I met miami
accompany the blog maría josé and for
give him a little bit more of me I’m me
love football and we always
We used to meet with my friends in the league
Spanish football and that’s where
I met Maria Jose and always after
every game we get together and we stay
talking about something related to voice
in the end this all this we can or less
at the end of 2000 days and I where
even the most fashionable blogs in the world
it was just beginning to break
I did, I started by following some of
them like the one in the blog of room
ferrán declares that blog right now is the
worldwide and the flu for so many explorer
They began to emerge in the world and
I really liked how they included the
fashion in their day to day wore a A
white shirt and jeans and also add
a handkerchief and that would be quite real
apart from death that part I liked
a lot of blogs and in talk and
talk with Maria Jose and we said good
why not create a fashion blog
we still do not have here in el salvador
properly said do it with photos
professionals with beautiful content for
because to tell our our passion
and that’s how we started with
is with this dream and we started then
the design theme of how to do the
crazy how would you call the blog and is
all this more or less than five to six
months and even and from there all your
appearance the third member of the
block my husband and he helped us
quite in the part of of design
of the duty blog as the platform
it worked as if there’s going to be more
the blog interface how are we going to put
the articles so that the
photo so that the photo that the entries and
all that and when finally in October the
2011 in August 2011
lage the facebook blog with the only
in order to bring our passion for
fashion and communicate with women
real through through this one of this
platform and also support the design
national and this I
all this he did being a lawyer
then it would not be quite like a
window as the therapy for it
take out that repressed desire that I had for
Fashion
so he decided to connect me
in this way with all the women and
give them that kind of love for their day and
doing what they would like to be
architects and secretaries and mothers of
family then always want to not
fashion is something that women are
passionate always
we do not want to see pretty that’s the one that
gives a little more self-esteem and is
super good and then
with the passage of time it is good from the
day 1 of the blog always put everything
my heart to this project they talked to him and
followers like if they followed him a
million people when it really is
they will make you a few memories that
we started taking the pictures with a
Super small camera that I will go
going forward
that was the first publication
we were good we started taking pictures
with a small camera that did not have
a lot of resolution we take the photos in the
terrace of your apartment my husband is
the one that started taking bad and we had
to start fighting I wanted to
present 7,000 followers things that
They looked nice to have a little more
aspirational I hope it happens not always
it was done from the wall I do not know why
then obviously hand because the
camera was not very professional
then not only does he learn from any of
we both knew nothing about programs
photo editing and not just learning
why pep then for it to be done
it’s a little bit nicer maybe
how can we remove that green tone
that yellow tone match a little
the shadows and all good the thing that
then we had to learn this
tool and then we decided the little
invest in the first camera
professional where the thing improved
incredibly there in the photo would already be
a little more more professionals in the
cutest and cleanest content and then
to let me know a little bit more
let him know a little more and that the
people will start to follow me to get into
blog all that still did not have it up
then he did not subscribe to the page of the
group point in eu where I found a
a perfect platform to be able
replicate the looks he put on the blog
where also advertise them on this page
and invite my followers to give
followers of this platform that
put on the blog they asked for more about
that look are formed more than those of whom
you have to mark on the dress the
wallet and so on
on this platform they were already in the
delivery to use
the famous polo v and also the likes that
in this case it is called faith in this
platform was also where the
people are not you were beginning to be for me
and they pass me to plant that pretty clothes
which it is pretty nice about the place
the photos that
I was there told me then that I
he said that the savior obviously and of
truth that sometimes they said to me good I do not
I knew that the savior had a store of
clothes I did not know there was any truth
that many times in other countries
they have like nothing is insurmountable
the truth that yes there is
the place is beautiful selena and a
little more passion to this because
I could also let you know a little bit
or rather how nice is in our
country that good designers there are
spectacular beaches that there are all
So we have here and after that spent a
little time and after that I
replace this page
as you know every new project in the
savior did not know much here in the
salvador what is the word blog or what
which is more like a blog
then remember that at the beginning
we said that we were a country in the tropics
to start accumulating followers
from other countries and then be able to tell you that
we were from el salvador like this
the blog was never born for economic purposes
for profit but simply
for passion as a hobby but it came
one moment they always used my looks
of micros is then for you
with this I was also trying to
repeat clothes to take out the function of the
functionality of the garment and
I priego a certain moment where I
no classes are given I was already taking the
I knew and how this blog started
really sincere of course not
I could be buying clothes all
weather
what he started to do was introduce me
project to stores to brands so that I
help shoes and clothes did not matter
if I did not pay and then you
returned in the intention that win something
but to give my followers always what
best
then that’s where he started to like
that the hard part the first hit if
still molas and where he already started to play
those doors very many
brands and stores lesson that we left
I did not understand what he was saying
that if a model that itself was a magazine
digital that that moment does not
I did not understand the concept interested me
it’s a bit like a big sister and
sit with it break the ice and
as long as in a blog from scratch
is the platform is here and there for
try to convince them but many
they saw completely that no but as the
that perseverance reaches never never ever
I gave up, not that, did not, did not, did not make me
back and I wanted to keep fighting
until you can achieve it
then I presented my proposal to a
important country store here
and I say they tell me yes to test my
proposal and that truth that the PSOE is
a company that I am always
eternally grateful for having believed
in me when nobody really did
and all this why it happens because never
flu as they say around the finger of the
line of always tried to fight and to
I disrespect to do everything and it is not the
discourage me ever
after this maybe a little more than
facebook photos or fabrics like the tips
or whenever you try tom id
communicate to people is that we have
that create believe in our dreams
then the people the people little by little
began to put more to the blog to
interact more with us and what
it implied for me to have a commitment
even more with my followers to give it a
better content do things every time
better and better
then and after the tea party all the
time I’m realizing an
application that I really fell in love
from the first moment this application
I do not know if someone helps me from whom
which if iniesta great intégrame then
that ten days to that application I
true that I fell in love with her I loved it
of the way in the immediacy in which
we could tell the world through a
picture many things behind a picture is
can tell a full story
then they must also be pretty
this platform for or this application
to tell to announce my post of
blog and more people to mess
see them to the blog and also to have
situations of my day to day that maybe
there was not so much production time
complete and that maybe a
Blog
then because of him the english either
existed and drying up whether there was not
much interest
joaquin salvador ap
started the application and also
we can see that in January 2012
I published my first photo that was this
photo of the right and left this is
my first photo on the east and an application
and and as I say, I loved it
At first what I was doing was giving
shortly after that photo
almost all the photos were from here for
down because it gives me a little bit of grief
still how I’m going to show his face was
then little by little many other
important accounts of yuste we started
refuel my photos my looks like the
even the same lupo same page
point in the usa had an account in
instagram refilled photos of tunisia
that’s how my
community like to grow myself and
followers
after this also in the wake of the blog to
root of the fire
I could also start making relationships
with different blogs in the region and
Latin America even after the world
whole that is networking to deal with
to find those people with the
which we can grow together and
in the hands and also with the ipods to
many super important people of the
fashion world as it is very good
friends blogs like olivia palermo to the
same that was ferran and raise a
very nice relationship with sara galindo that
is a former editor of a magazine
Mexico
then all that helped me to go
growing recognizing even
learning from all these people with
the time of all this is that everything
had already spent three years the class of the
overnight all the weight of de
zero I did not give up in year 1 the meeting
in the year 2008 – star stress
like that started to come off
I started traveling all over
Central America and even on the blog in the
2014 was named ambassador of the
savior for the miami fashion week that
it was really an an appointment that
it will not overjoyed that purpose by
end we begin to see the fruits of everything
the effort of these years ago and everything
this started to happen when exactly
when I realized that I was
pregnant and as yapa avoided the children
they bring the cake under my arm and I die
towel and l’home then also not
only travel throughout Central America
but also had the opportunity to
turning 82 years of attending for the first
time to the iphone or some places that I went
underway in many
then I had the opportunity to
September of that year attend for
first time to the new york fashion week of
true that for me to get to that lincoln
center and really that for the first time
stand before him and say yes I am
doing what many others have done
what many others in which I followed
they are doing that moment now I am a
point of living that experience and everything
then he made based on a great effort and
never ever discouraging we see some
images after this
another of the mystics for
undertaking is definitely looking for your
talent
all this makes the client that all
we have a talent
I remember that in my work as lawyers
several people had to be
they approached and mentioned that the one that I have
I have maybe my salary only reaches me
to cover the basic needs of
my family and my children are little by little
growing up and victims things or school
mexico things and I do not know how to be me
it said ok
look for your talent we all have a
talent if you like to sell desserts
leaving work you are going to buy
all ingredients in the evening
baked the next day in the morning
those packed in a nice bag
appealing to people willy – nilly
do not want to buy and who removes and what
you can put your pastry everything we have
always start to start
sometimes working for someone else because
that’s how it is for as long as we can learn
it’s always always bad but I also know that
we all have a talent in which
we can use to be able to undertake
then and it is not easy at all
what the east did in the blog was what
did in a way along with my career
lawyer remembered that many times I
played in the lunch hours will go to
take pictures or in a meeting
changing me in the car with the
super heat that put the air of the
carriage made of metal and the heat of
noon he was going to stop lying
it’s terrible here in the savior then
I had to change and I ran
after meeting and all because so that
I always believed in this one in this project
then when he was born we would do in the
nation make the most difficult decision of
my life but at the same time the most successful
I decided to resign in the work of
drowned to dedicate myself to my son and the
time to my trip they dedicate to the blog because
for example maybe I was already starting to do
my small business and in allowed it to be
the schedules themselves in which I
could be much more time then
with diego
the blog is a platform that has
seen growing up and evolving as a woman
seen being a mother told me to be a wife and
I also saw that I always give him a
very important value the family and I’m
sure that the lack a united family
can change the whole world
I am blessed to have rosary
It will be my family working with me in their
blog since a velación diego tatián
Focus more on yourself always trendy themes
but also issues related to
family and life mother why
because I always like to talk about my
followers of the reality of things
the reality of a woman always e
including fashion in his day but as
all work and even that was my
own work that today will be necessary
always had many sacrifices that
do in one of them
good we let alone let alone revealed
of week in races to try to be
with you now that you will wake up with the
sweat of mine that I kept working one
of the sacrifices that cost me the most
to date is traveling as a woman
love as a businessman I love
People traveling to meet served ap
enough travel to be able to give it a
different content to my followers
but as a mom that makes me do to the
date pieces who know me go to
know that every time I travel
even one day perhaps too
exaggerated I do not know but I go almost
crying on the plane because I have a
My God day and a half was not given what
be so sacred but but that happens but
why do I do it because I want my
son have an example of a fighter
of the band that
He puts his heart to what he does to
when he grows up and is and is a beautiful
work puts the heart to everything
to do
after this also because of the blog
I could a couple of photos with the family and
then the blog is the blog I could
attend many fashion events
international always doing it using
European designers clothing and
Latin Americans
in fact some time ago one of the
most important fashion magazines at the level
world
magazine UK version
I am included in the list of the best
dressed in the mercedes benz hotel
fashion week from new york and he did what
I therefore made a Salvadoran design
of the Salvadoran lady in this case
was the design of mónica that said so
there with all its letters in the enel in the
magazine that was a Salvadoran using
a garment from a Salvadoran designer
that also filled me with great pride
thus they came more and more and realistic and
even in the magazine that everyone
he says that if he likes fashion he talked
also bowen and also love and
many other magazines
international agreements that do not include
from his suite also another of the things
What I could achieve with the blog is to go out
the cover of one of the most
important of el salvador in magazine
Hello
the magazine is afraid the magazine she
I include this year in the list
of the 50 best 50 women more
influencers of El Salvador in its edition
50th anniversary and recently also
can be named brand ambassador
country in the moa category for
appointment made by the government of the
Savior and that really fills me with
pride ‘m not going to explain
what, after the blog I like, I do not know
regretted that the one who gives him the photo that
gives the family that the indotel in the
sunset moment that rises or not
that also print on the savior
there are huge things that is not all is
negative but there are a lot of things
positive also commented company as
in all business
there is also with him
bad times good people who are not
We are going to your work and the teló giro is
they say out there but another one of my
tweets to undertake is to focus on your
the tuna in your goal to focus on your
work and cover their ears and no and no
and ignore destructive criticism
if the constructive criticisms that are
criticisms that make us people who
he assured that he does it with all the affection
of the world but yes a criticism
destructive the only thing he will do is
deviate from the path and try not to
that we do not achieve what we are
searching
I hope you have learned all this from
all this time you will ask me
who has learned from to undertake what kind
of entrepreneurship has given me all this
time then the first one with which
I began to give all the comfort zone
then create a networking with the
people that you think they can with the
which he believes it can grow together and
Then also believe in your dreams with
the whole heart of the world and one I think that
the most important of all is to be
completely grateful to those
people who believed in us when
absolutely we were nobody when such
once we were not great as we do
now and especially I thank
God may be able to include my family in
this dream that thank you very much
[Applause]
”
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