welcome back everybody the young a super successful entrepreneur Evan Carmichael
successful entrepreneur Evan Carmichael
successful entrepreneur Evan Carmichael is here to guide us through any small
is here to guide us through any small
is here to guide us through any small business owners who may be doing the
business owners who may be doing the
business owners who may be doing the wrong thing in terms of giving a good
wrong thing in terms of giving a good
wrong thing in terms of giving a good appearance to make them appear like
appearance to make them appear like
appearance to make them appear like they’re a big successful Enterprise good
they’re a big successful Enterprise good
they’re a big successful Enterprise good morning good morning and I said you look
morning good morning and I said you look
morning good morning and I said you look like a baby or 27 years young yeah but
like a baby or 27 years young yeah but
like a baby or 27 years young yeah but you’ve been at this for a while yeah I
you’ve been at this for a while yeah I
you’ve been at this for a while yeah I had my first prison I was 19 years old
had my first prison I was 19 years old
had my first prison I was 19 years old it was a biotech software company it’s
it was a biotech software company it’s
it was a biotech software company it’s amazing so it’s been around for a while
amazing so it’s been around for a while
amazing so it’s been around for a while so you’ve learned a lot of things than
so you’ve learned a lot of things than
so you’ve learned a lot of things than it doesn’t it doesn’t take a lot of time
it doesn’t it doesn’t take a lot of time
it doesn’t it doesn’t take a lot of time or cost a lot of money to do it right
or cost a lot of money to do it right
or cost a lot of money to do it right right absolutely absolutely the first
right absolutely absolutely the first
right absolutely absolutely the first thing really is dressing for success so
thing really is dressing for success so
thing really is dressing for success so having that professional look so just
having that professional look so just
having that professional look so just because you work from home and your
because you work from home and your
because you work from home and your pajamas half the day it doesn’t mean
pajamas half the day it doesn’t mean
pajamas half the day it doesn’t mean that your customers know that about you
that your customers know that about you
that your customers know that about you so the image that you put out there
so the image that you put out there
so the image that you put out there really can make the impact and if you
really can make the impact and if you
really can make the impact and if you make or break you know those big clients
make or break you know those big clients
make or break you know those big clients for you yeah with the exception if you
for you yeah with the exception if you
for you yeah with the exception if you have no who pulls off the robe at all
have no who pulls off the robe at all
have no who pulls off the robe at all times that’s a second you should be
times that’s a second you should be
times that’s a second you should be wearing the suit invest in a couple of
wearing the suit invest in a couple of
wearing the suit invest in a couple of good suits in a couple of different ties
good suits in a couple of different ties
good suits in a couple of different ties right yeah it doesn’t always have to be
right yeah it doesn’t always have to be
right yeah it doesn’t always have to be a suit that the rule of thumb really is
a suit that the rule of thumb really is
a suit that the rule of thumb really is dress one step above what you think your
dress one step above what you think your
dress one step above what you think your customers going to be dressed as so if
customers going to be dressed as so if
customers going to be dressed as so if your customers coming in jeans and a
your customers coming in jeans and a
your customers coming in jeans and a t-shirt there may be worth some nice
t-shirt there may be worth some nice
t-shirt there may be worth some nice pants and a nice shirt if they’re coming
pants and a nice shirt if they’re coming
pants and a nice shirt if they’re coming in a pants and shirt you may want to put
in a pants and shirt you may want to put
in a pants and shirt you may want to put a blazer on if they’re gonna wear a
a blazer on if they’re gonna wear a
a blazer on if they’re gonna wear a blazer you were a suit so just based on
blazer you were a suit so just based on
blazer you were a suit so just based on your knowledge with the customer and the
your knowledge with the customer and the
your knowledge with the customer and the same for women I mean go for more
same for women I mean go for more
same for women I mean go for more tailored looks based on what your
tailored looks based on what your
tailored looks based on what your absalon tell is okay and another thing
absalon tell is okay and another thing
absalon tell is okay and another thing you say is offices if you don’t have one
you say is offices if you don’t have one
you say is offices if you don’t have one you can kind of sort of fake it and have
you can kind of sort of fake it and have
you can kind of sort of fake it and have a pseudo office yeah yeah if you don’t
a pseudo office yeah yeah if you don’t
a pseudo office yeah yeah if you don’t have an office if you work from home
have an office if you work from home
have an office if you work from home there’s a lot of offices that you can
there’s a lot of offices that you can
there’s a lot of offices that you can rent out for board room space you can
rent out for board room space you can
rent out for board room space you can have meetings downtown at different
have meetings downtown at different
have meetings downtown at different offices I did that with one of my first
offices I did that with one of my first
offices I did that with one of my first companies and yeah we had an office down
companies and yeah we had an office down
companies and yeah we had an office down at young and king where I went down for
at young and king where I went down for
at young and king where I went down for meeting so I could entertain clients and
meeting so I could entertain clients and
meeting so I could entertain clients and bring it to my office okay but also you
bring it to my office okay but also you
bring it to my office okay but also you can even get meetings at starbucks have
can even get meetings at starbucks have
can even get meetings at starbucks have a lot of informal meetings at starbucks
a lot of informal meetings at starbucks
a lot of informal meetings at starbucks at a nice downtown mostly just make it
at a nice downtown mostly just make it
at a nice downtown mostly just make it seem like you know what I need a break I
seem like you know what I need a break I
seem like you know what I need a break I gotta get out of that’s it sir that’s it
gotta get out of that’s it sir that’s it
gotta get out of that’s it sir that’s it yeah like I like it I want to get out of
yeah like I like it I want to get out of
yeah like I like it I want to get out of the office I want to make it casual so
the office I want to make it casual so
the office I want to make it casual so why don’t we just meet up with Starbucks
why don’t we just meet up with Starbucks
why don’t we just meet up with Starbucks I’ll buy you a coffee so do not have
I’ll buy you a coffee so do not have
I’ll buy you a coffee so do not have them in your home den or kitchen or
them in your home den or kitchen or
them in your home den or kitchen or living room or basement right yeah you
living room or basement right yeah you
living room or basement right yeah you really want to create that professional
really want to create that professional
really want to create that professional appeal okay very cool receptionist do
appeal okay very cool receptionist do
appeal okay very cool receptionist do you say hire people part time or is it
you say hire people part time or is it
you say hire people part time or is it better off getting the automated thing
better off getting the automated thing
better off getting the automated thing woody what do you think doesn’t
woody what do you think doesn’t
woody what do you think doesn’t is a lot of services you can get where
is a lot of services you can get where
is a lot of services you can get where somebody will answer the phones for you
somebody will answer the phones for you
somebody will answer the phones for you and they’ll route it to your cell phone
and they’ll route it to your cell phone
and they’ll route it to your cell phone or or your own phone there are some
or or your own phone there are some
or or your own phone there are some automated services and it does make you
automated services and it does make you
automated services and it does make you look a little bit bigger and it’s really
look a little bit bigger and it’s really
look a little bit bigger and it’s really cheap to get it done you can hire people
cheap to get it done you can hire people
cheap to get it done you can hire people part time for reception services or for
part time for reception services or for
part time for reception services or for other types of admin work the first
other types of admin work the first
other types of admin work the first person I hired was for one hour a day
person I hired was for one hour a day
person I hired was for one hour a day really and most people don’t think you
really and most people don’t think you
really and most people don’t think you can hire someone for only an hour a day
can hire someone for only an hour a day
can hire someone for only an hour a day but it was for a lot of admin work that
but it was for a lot of admin work that
but it was for a lot of admin work that I just didn’t want to do and I hired
I just didn’t want to do and I hired
I just didn’t want to do and I hired somebody on for an hour day and now I
somebody on for an hour day and now I
somebody on for an hour day and now I could say I have a part-time staffer and
could say I have a part-time staffer and
could say I have a part-time staffer and makes your company bigger so you’ve got
makes your company bigger so you’ve got
makes your company bigger so you’ve got the part time staff your part time
the part time staff your part time
the part time staff your part time office when they could be coming in for
office when they could be coming in for
office when they could be coming in for those meetings yeah so you make it all
those meetings yeah so you make it all
those meetings yeah so you make it all look like it’s it’s the legitimate
look like it’s it’s the legitimate
look like it’s it’s the legitimate bigger business than it actually is
bigger business than it actually is
bigger business than it actually is absolutely which is a great idea another
absolutely which is a great idea another
absolutely which is a great idea another thing that’s so important in terms of
thing that’s so important in terms of
thing that’s so important in terms of aesthetics is the cards that she hand
aesthetics is the cards that she hand
aesthetics is the cards that she hand out now what are people doing wrong when
out now what are people doing wrong when
out now what are people doing wrong when it comes to business cards the first
it comes to business cards the first
it comes to business cards the first thing is not so sorry we should say this
thing is not so sorry we should say this
thing is not so sorry we should say this is done this is a good example this is a
is done this is a good example this is a
is done this is a good example this is a good example is a company a local
good example is a company a local
good example is a company a local company called Toronto dance salsa and
company called Toronto dance salsa and
company called Toronto dance salsa and they teach salsa classes in the GTA the
they teach salsa classes in the GTA the
they teach salsa classes in the GTA the key thing is you need to invest in some
key thing is you need to invest in some
key thing is you need to invest in some marking materials it’s not like before
marking materials it’s not like before
marking materials it’s not like before where you needed to have glossy flyers
where you needed to have glossy flyers
where you needed to have glossy flyers and brochures and spend tons of dollars
and brochures and spend tons of dollars
and brochures and spend tons of dollars doing it and then if any one minor
doing it and then if any one minor
doing it and then if any one minor detail change you have to throw
detail change you have to throw
detail change you have to throw everything out and start all over again
everything out and start all over again
everything out and start all over again with the business card you want to make
with the business card you want to make
with the business card you want to make sure it looks professional so you don’t
sure it looks professional so you don’t
sure it looks professional so you don’t want to do those home printed business
want to do those home printed business
want to do those home printed business cards we don’t know it’s a no-no with
cards we don’t know it’s a no-no with
cards we don’t know it’s a no-no with the perforated edges people don’t take
the perforated edges people don’t take
the perforated edges people don’t take you seriously if you have those types of
you seriously if you have those types of
you seriously if you have those types of business cards and it doesn’t cost too
business cards and it doesn’t cost too
business cards and it doesn’t cost too much money attached to go and get
much money attached to go and get
much money attached to go and get professional design business cards and
professional design business cards and
professional design business cards and you can do it online very cheaply as
you can do it online very cheaply as
you can do it online very cheaply as well so this is a good example of a
well so this is a good example of a
well so this is a good example of a business card and the owner has received
business card and the owner has received
business card and the owner has received a lot of compliments as a result it’s a
a lot of compliments as a result it’s a
a lot of compliments as a result it’s a good investment as well you’ve got
good investment as well you’ve got
good investment as well you’ve got you’ve got some examples of websites
you’ve got some examples of websites
you’ve got some examples of websites because of course this is the way in
because of course this is the way in
because of course this is the way in terms of getting new business and
terms of getting new business and
terms of getting new business and getting yourself out there and
getting yourself out there and
getting yourself out there and advertising today so is this what we you
advertising today so is this what we you
advertising today so is this what we you would call it a poor example or a good
would call it a poor example or a good
would call it a poor example or a good example of how to create a website well
example of how to create a website well
example of how to create a website well this is this is the poor example you
this is this is the poor example you
this is this is the poor example you it’s kind of hard for you to see from
it’s kind of hard for you to see from
it’s kind of hard for you to see from this angle but we want to look at two
this angle but we want to look at two
this angle but we want to look at two websites one is a good example one’s a
websites one is a good example one’s a
websites one is a good example one’s a bad and this is the poor one it’s a
bad and this is the poor one it’s a
bad and this is the poor one it’s a company out of Texas want to show
company out of Texas want to show
company out of Texas want to show America
America
America the Toronto and it’s a company called
the Toronto and it’s a company called
the Toronto and it’s a company called mike wagner dance and mike wagner is a
mike wagner dance and mike wagner is a
mike wagner dance and mike wagner is a very accomplished dancer and he’s won a
very accomplished dancer and he’s won a
very accomplished dancer and he’s won a number of different awards but if you
number of different awards but if you
number of different awards but if you look at his website it’s very poorly
look at his website it’s very poorly
look at his website it’s very poorly designed where his pictures is really
designed where his pictures is really
designed where his pictures is really hard to see the text colors don’t work
hard to see the text colors don’t work
hard to see the text colors don’t work the pictures are again very small and
the pictures are again very small and
the pictures are again very small and difficult to read okay and his email
difficult to read okay and his email
difficult to read okay and his email address as well as an AOL free email
address as well as an AOL free email
address as well as an AOL free email address which is another no no for small
address which is another no no for small
address which is another no no for small business where you want to make sure if
business where you want to make sure if
business where you want to make sure if you have your own domain name so his is
you have your own domain name so his is
you have your own domain name so his is mike wagner danscomp to use your own
mike wagner danscomp to use your own
mike wagner danscomp to use your own domain name in your email address as
domain name in your email address as
domain name in your email address as opposed to an AOL or Hotmail or ya know
opposed to an AOL or Hotmail or ya know
opposed to an AOL or Hotmail or ya know ha male no yahoo no hot meal no yahoo
ha male no yahoo no hot meal no yahoo
ha male no yahoo no hot meal no yahoo use your own domain name that looks a
use your own domain name that looks a
use your own domain name that looks a lot more professional because the big
lot more professional because the big
lot more professional because the big companies that you deal with the
companies that you deal with the
companies that you deal with the representatives are always using their
representatives are always using their
representatives are always using their own domain name so right and incorporate
own domain name so right and incorporate
own domain name so right and incorporate your business name don’t you like party
your business name don’t you like party
your business name don’t you like party guy 64 @ hotmail.com right right yeah
guy 64 @ hotmail.com right right yeah
guy 64 @ hotmail.com right right yeah thanks really more information go to
thanks really more information go to
thanks really more information go to Evan Carmichael com very useful tips
Evan Carmichael com very useful tips
Evan Carmichael com very useful tips thank you so much right thank you
thank you so much right thank you
thank you so much right thank you enjoyed and continued success
”
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