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“Yeh bik gayi hai Media” – and how to reclaim it. | Bilal Zaidi | TEDxPIMR


[Music]

[Music] [Applause]

hi

hi all right so how many of you guys know

all right so how many of you guys know

all right so how many of you guys know this person this anti-government up has

this person this anti-government up has

this person this anti-government up has got it all sorted so I am

got it all sorted so I am

got it all sorted so I am I’d better journalist and I let me just

I’d better journalist and I let me just

I’d better journalist and I let me just take you through a sense of what she

take you through a sense of what she

take you through a sense of what she really meant when she said a big gay her

really meant when she said a big gay her

really meant when she said a big gay her government was she just reading to just

government was she just reading to just

government was she just reading to just a government and since she comes from

a government and since she comes from

a government and since she comes from Pakistan was it only a reference there

Pakistan was it only a reference there

Pakistan was it only a reference there and why did that you know and I with you

and why did that you know and I with you

and why did that you know and I with you I should go why does all over all over

I should go why does all over all over

I should go why does all over all over India all over the world so since I was

India all over the world so since I was

India all over the world so since I was the journalist let me begin with say an

the journalist let me begin with say an

the journalist let me begin with say an example on journalism and how it works

example on journalism and how it works

example on journalism and how it works so for a moment let’s imagine you are

so for a moment let’s imagine you are

so for a moment let’s imagine you are say farmers living in a pre independence

say farmers living in a pre independence

say farmers living in a pre independence village you’re out in the field you come

village you’re out in the field you come

village you’re out in the field you come back in the evening and you know there

back in the evening and you know there

back in the evening and you know there is some more more and people are

is some more more and people are

is some more more and people are discussing that you know there was an

discussing that you know there was an

discussing that you know there was an announcement that was made by Maharaj

announcement that was made by Maharaj

announcement that was made by Maharaj min and ene oh my god so what was it

min and ene oh my god so what was it

min and ene oh my god so what was it tell us tell me so you go around asking

tell us tell me so you go around asking

tell us tell me so you go around asking people and you know a couple of them

people and you know a couple of them

people and you know a couple of them don’t know so then you realize that

don’t know so then you realize that

don’t know so then you realize that maybe we should go to somebody who was

maybe we should go to somebody who was

maybe we should go to somebody who was actually there when the announcement was

actually there when the announcement was

actually there when the announcement was made so you go to this person and

made so you go to this person and

made so you go to this person and chances are that he could be the Baba

chances are that he could be the Baba

chances are that he could be the Baba right

right

right traditionally they were the hubs of

traditionally they were the hubs of

traditionally they were the hubs of information in a village in thank you

information in a village in thank you

information in a village in thank you maater though ever think about that

maater though ever think about that

maater though ever think about that so you take the conversation flow you

so you take the conversation flow you

so you take the conversation flow you ask him what really happened what was

ask him what really happened what was

ask him what really happened what was the announcement but and they tell you

the announcement but and they tell you

the announcement but and they tell you you know the Maharaja has announced that

you know the Maharaja has announced that

you know the Maharaja has announced that the taxes are doubled

the taxes are doubled

the taxes are doubled do we know the God and you’re like oh

do we know the God and you’re like oh

do we know the God and you’re like oh that’s not fair we what do we do about

that’s not fair we what do we do about

that’s not fair we what do we do about that and things you know and then what

that and things you know and then what

that and things you know and then what you do up you know you the things you do

you do up you know you the things you do

you do up you know you the things you do that we’ll come to later but you decide

that we’ll come to later but you decide

that we’ll come to later but you decide that okay this power is a good guy he’s

that okay this power is a good guy he’s

that okay this power is a good guy he’s given me right information you ask other

given me right information you ask other

given me right information you ask other people around and you verify and you

people around and you verify and you

people around and you verify and you realize that okay he was giving me the

realize that okay he was giving me the

realize that okay he was giving me the right story I can trust him then you you

right story I can trust him then you you

right story I can trust him then you you know you go on with life other things

know you go on with life other things

know you go on with life other things happened maybe some other announcement

happened maybe some other announcement

happened maybe some other announcement next time you know the announcement

next time you know the announcement

next time you know the announcement happens in you know this time the

happens in you know this time the

happens in you know this time the maharaja has got his senses back is like

maharaja has got his senses back is like

maharaja has got his senses back is like okay not Duga now but just there

okay not Duga now but just there

okay not Duga now but just there gonna 1.5 times see like okay at least

gonna 1.5 times see like okay at least

gonna 1.5 times see like okay at least we’re moving forward and and you you

we’re moving forward and and you you

we’re moving forward and and you you take him you go around to the Baba you

take him you go around to the Baba you

take him you go around to the Baba you thank him for giving you the right

thank him for giving you the right

thank him for giving you the right information so that surely brings us to

information so that surely brings us to

information so that surely brings us to the larger question of you know whether

the larger question of you know whether

the larger question of you know whether our news has existed before all these

our news has existed before all these

our news has existed before all these newspapers and these television channels

newspapers and these television channels

newspapers and these television channels and all these you know mobile phone

and all these you know mobile phone

and all these you know mobile phone information that we keep getting on

information that we keep getting on

information that we keep getting on whatsapp messages so whether there was

whatsapp messages so whether there was

whatsapp messages so whether there was information for chances are it has

information for chances are it has

information for chances are it has existed forever

existed forever

existed forever we’ve had information flow happening

we’ve had information flow happening

we’ve had information flow happening even when it was not organized in fact

even when it was not organized in fact

even when it was not organized in fact even our mythology suggests that you

even our mythology suggests that you

even our mythology suggests that you know there they have been characters

know there they have been characters

know there they have been characters have been taking information back and

have been taking information back and

have been taking information back and forth some very famous people do you

forth some very famous people do you

forth some very famous people do you know so so that really takes us to the

know so so that really takes us to the

know so so that really takes us to the larger question of you know where is it

larger question of you know where is it

larger question of you know where is it that we feel news should be headed right

that we feel news should be headed right

that we feel news should be headed right and sharing of information has

and sharing of information has

and sharing of information has organically really evolved over over the

organically really evolved over over the

organically really evolved over over the last few centuries we’ve seen how some

last few centuries we’ve seen how some

last few centuries we’ve seen how some people take the initiative they create

people take the initiative they create

people take the initiative they create their newspapers people like you and me

their newspapers people like you and me

their newspapers people like you and me who are reading it will decide okay

who are reading it will decide okay

who are reading it will decide okay what’s the printing cost to say hundred

what’s the printing cost to say hundred

what’s the printing cost to say hundred bucks you put in hundred bucks we create

bucks you put in hundred bucks we create

bucks you put in hundred bucks we create that use paper for that day but we want

that use paper for that day but we want

that use paper for that day but we want to now expand one more information

to now expand one more information

to now expand one more information Kabaddi match happen in the village

Kabaddi match happen in the village

Kabaddi match happen in the village somebody’s got to report on that he

somebody’s got to report on that he

somebody’s got to report on that he needs more funds so increasingly he

needs more funds so increasingly he

needs more funds so increasingly he looks for other revenue options he goes

looks for other revenue options he goes

looks for other revenue options he goes around these big business shops in the

around these big business shops in the

around these big business shops in the village and he says what if you sponsor

village and he says what if you sponsor

village and he says what if you sponsor me

me

me I put your ad on the newspaper you pay

I put your ad on the newspaper you pay

I put your ad on the newspaper you pay me some money

me some money

me some money win-win I get money you get ads you know

win-win I get money you get ads you know

win-win I get money you get ads you know your business goes that’s all fine so

your business goes that’s all fine so

your business goes that’s all fine so that’s how traditionally you started

that’s how traditionally you started

that’s how traditionally you started drawing globally we saw creation of

drawing globally we saw creation of

drawing globally we saw creation of newspapers and they became there were

newspapers and they became there were

newspapers and they became there were state newspapers and national newspapers

state newspapers and national newspapers

state newspapers and national newspapers and global newspapers and a newsstand

and global newspapers and a newsstand

and global newspapers and a newsstand allotted coming in cable TV so the same

allotted coming in cable TV so the same

allotted coming in cable TV so the same model continued globally all over the

model continued globally all over the

model continued globally all over the world but then came a point when that

world but then came a point when that

world but then came a point when that guy who was advertising said okay we’re

guy who was advertising said okay we’re

guy who was advertising said okay we’re giving you X amount of money what if we

giving you X amount of money what if we

giving you X amount of money what if we give you double this money if you also

give you double this money if you also

give you double this money if you also go around and in your newspaper that

go around and in your newspaper that

go around and in your newspaper that article you say that we are the number

article you say that we are the number

article you say that we are the number one and what we do now that’s a great

one and what we do now that’s a great

one and what we do now that’s a great area you know so people are like oh hang

area you know so people are like oh hang

area you know so people are like oh hang on so what do I compromise on my on this

on so what do I compromise on my on this

on so what do I compromise on my on this trust staff built with

trust staff built with

trust staff built with people the credibility have built with

people the credibility have built with

people the credibility have built with people they’ve been supporting me all

people they’ve been supporting me all

people they’ve been supporting me all these years do I compromise on that this

these years do I compromise on that this

these years do I compromise on that this guy says okay okay what about 1.5 times

guy says okay okay what about 1.5 times

guy says okay okay what about 1.5 times of that this guy’s short maybe so you

of that this guy’s short maybe so you

of that this guy’s short maybe so you know some people were just blink and

know some people were just blink and

know some people were just blink and that’s when things start moving in a

that’s when things start moving in a

that’s when things start moving in a certain direction and then over a period

certain direction and then over a period

certain direction and then over a period of time you realize that they are now

of time you realize that they are now

of time you realize that they are now beginning to control media they decide

beginning to control media they decide

beginning to control media they decide how much money they want to give and

how much money they want to give and

how much money they want to give and they decide what the media starts

they decide what the media starts

they decide what the media starts writing for you what they start

writing for you what they start

writing for you what they start publishing and then there comes a point

publishing and then there comes a point

publishing and then there comes a point when they decide hang on why are we

when they decide hang on why are we

when they decide hang on why are we giving them money for the ads when we

giving them money for the ads when we

giving them money for the ads when we are much more you know we are much more

are much more you know we are much more

are much more you know we are much more wealthy than their so they’re like stop

wealthy than their so they’re like stop

wealthy than their so they’re like stop this business of advertising

this business of advertising

this business of advertising let’s just stop controlling and buy the

let’s just stop controlling and buy the

let’s just stop controlling and buy the whole damn thing and that’s the point

whole damn thing and that’s the point

whole damn thing and that’s the point where a lot of people then decide that

where a lot of people then decide that

where a lot of people then decide that the news business is really viable they

the news business is really viable they

the news business is really viable they are no more interested in controlling

are no more interested in controlling

are no more interested in controlling what you write they now pay you a salary

what you write they now pay you a salary

what you write they now pay you a salary so it really comes to a point where a

so it really comes to a point where a

so it really comes to a point where a lot of these newspapers who were earlier

lot of these newspapers who were earlier

lot of these newspapers who were earlier private enterprises only working towards

private enterprises only working towards

private enterprises only working towards writing what should be written for the

writing what should be written for the

writing what should be written for the society for the reader

society for the reader

society for the reader they were accountable to the reader now

they were accountable to the reader now

they were accountable to the reader now they are accountable to the person who

they are accountable to the person who

they are accountable to the person who owns them and that brings us to the

owns them and that brings us to the

owns them and that brings us to the point of conflict of interest and that’s

point of conflict of interest and that’s

point of conflict of interest and that’s the largest debate that’s happening in

the largest debate that’s happening in

the largest debate that’s happening in the media sector across the world how is

the media sector across the world how is

the media sector across the world how is that bad what’s what’s wrong with our

that bad what’s what’s wrong with our

that bad what’s what’s wrong with our you know somebody has the money he’s

you know somebody has the money he’s

you know somebody has the money he’s just buying something so I imagine

just buying something so I imagine

just buying something so I imagine you’re like you want to go to a

you’re like you want to go to a

you’re like you want to go to a restaurant and you read you know go

restaurant and you read you know go

restaurant and you read you know go through a couple of websites and like is

through a couple of websites and like is

through a couple of websites and like is that restaurant really good and then the

that restaurant really good and then the

that restaurant really good and then the website says this is the number one

website says this is the number one

website says this is the number one restaurant all of India and you’re like

restaurant all of India and you’re like

restaurant all of India and you’re like okay this we must go there you must

okay this we must go there you must

okay this we must go there you must check it out when you finally go with it

check it out when you finally go with it

check it out when you finally go with it the restaurant you realize that they’re

the restaurant you realize that they’re

the restaurant you realize that they’re rats all around why is that you know why

rats all around why is that you know why

rats all around why is that you know why why did that really happen then you go

why did that really happen then you go

why did that really happen then you go cross-check and you find out that the

cross-check and you find out that the

cross-check and you find out that the websites you read it on are owned by the

websites you read it on are owned by the

websites you read it on are owned by the restaurant self obviously there is

restaurant self obviously there is

restaurant self obviously there is conflict of interest obviously is going

conflict of interest obviously is going

conflict of interest obviously is going to work towards his businesses and the

to work towards his businesses and the

to work towards his businesses and the larger question then and you know

larger question then and you know

larger question then and you know another example could be that you have a

another example could be that you have a

another example could be that you have a telecom company that owns say a big news

telecom company that owns say a big news

telecom company that owns say a big news and then suddenly there is some more

and then suddenly there is some more

and then suddenly there is some more more arounds there being a scam but

more arounds there being a scam but

more arounds there being a scam but would this news channel that not owned

would this news channel that not owned

would this news channel that not owned by the telecom company ever give you the

by the telecom company ever give you the

by the telecom company ever give you the right picture on a telecom scam chances

right picture on a telecom scam chances

right picture on a telecom scam chances are they won’t and that’s how the big

are they won’t and that’s how the big

are they won’t and that’s how the big guy I have media right so this is where

guy I have media right so this is where

guy I have media right so this is where you and I need to come in this is where

you and I need to come in this is where

you and I need to come in this is where you and I need to play a role ourselves

you and I need to play a role ourselves

you and I need to play a role ourselves we decide that this is where the reader

we decide that this is where the reader

we decide that this is where the reader is superior to those who own it and we

is superior to those who own it and we

is superior to those who own it and we are the crowd and that’s why we need to

are the crowd and that’s why we need to

are the crowd and that’s why we need to clean and reclaim what is ours which is

clean and reclaim what is ours which is

clean and reclaim what is ours which is our free information our news what can

our free information our news what can

our free information our news what can we do about it together you and me what

we do about it together you and me what

we do about it together you and me what can we do about it and that’s my startup

can we do about it and that’s my startup

can we do about it and that’s my startup it’s called crowd using and what we’ve

it’s called crowd using and what we’ve

it’s called crowd using and what we’ve been trying to do is we run social media

been trying to do is we run social media

been trying to do is we run social media campaigns where we try to really create

campaigns where we try to really create

campaigns where we try to really create videos and inspiring content to tell you

videos and inspiring content to tell you

videos and inspiring content to tell you if there’s a good journalist trying to

if there’s a good journalist trying to

if there’s a good journalist trying to really come up with something really

really come up with something really

really come up with something really important something that you and I are

important something that you and I are

important something that you and I are directly concerned with that affects us

directly concerned with that affects us

directly concerned with that affects us and what we try to do is we try to find

and what we try to do is we try to find

and what we try to do is we try to find them a market we try to find them an

them a market we try to find them an

them a market we try to find them an audience again people like you and me

audience again people like you and me

audience again people like you and me who are ready to pay 100 bucks or 200

who are ready to pay 100 bucks or 200

who are ready to pay 100 bucks or 200 bucks a small money small amount that

bucks a small money small amount that

bucks a small money small amount that can help that project take off and let

can help that project take off and let

can help that project take off and let me give you an example of what we did a

me give you an example of what we did a

me give you an example of what we did a very senior journalist called Pangea

very senior journalist called Pangea

very senior journalist called Pangea guhathakurta was had a career full of

guhathakurta was had a career full of

guhathakurta was had a career full of investigative journalism who’s been

investigative journalism who’s been

investigative journalism who’s been exposing corporate political collusion

exposing corporate political collusion

exposing corporate political collusion and how they’ve been working together to

and how they’ve been working together to

and how they’ve been working together to benefit each other and he’s been

benefit each other and he’s been

benefit each other and he’s been somebody who’s been working on those

somebody who’s been working on those

somebody who’s been working on those things after a point he you know a lot

things after a point he you know a lot

things after a point he you know a lot of the news organizations are not able

of the news organizations are not able

of the news organizations are not able to you know hire him they’re not able to

to you know hire him they’re not able to

to you know hire him they’re not able to afford him because they feel this is a

afford him because they feel this is a

afford him because they feel this is a person who attracts a lot of trouble so

person who attracts a lot of trouble so

person who attracts a lot of trouble so what do we do can we let investigative

what do we do can we let investigative

what do we do can we let investigative journalists just you know be forgotten

journalists just you know be forgotten

journalists just you know be forgotten and scamp’s happen all the time around

and scamp’s happen all the time around

and scamp’s happen all the time around us and do we look beyond it unti doesn’t

us and do we look beyond it unti doesn’t

us and do we look beyond it unti doesn’t really think so anti-government things

really think so anti-government things

really think so anti-government things we need to fight back this is exactly

we need to fight back this is exactly

we need to fight back this is exactly what we did we ran a campaign and 500

what we did we ran a campaign and 500

what we did we ran a campaign and 500 odd people came together somebody gave

odd people came together somebody gave

odd people came together somebody gave 100 rupees 200 rupees some people gave

100 rupees 200 rupees some people gave

100 rupees 200 rupees some people gave $5,000 more and finally we raised

$5,000 more and finally we raised

$5,000 more and finally we raised 18 lakh rupees for his independent

18 lakh rupees for his independent

18 lakh rupees for his independent camping and guess what he’s doing now he

camping and guess what he’s doing now he

camping and guess what he’s doing now he is already working on a couple of other

is already working on a couple of other

is already working on a couple of other investigative stories and we’re hoping

investigative stories and we’re hoping

investigative stories and we’re hoping that it’s gonna come out I’m gonna hear

that it’s gonna come out I’m gonna hear

that it’s gonna come out I’m gonna hear more about that investigation is one

more about that investigation is one

more about that investigation is one part of journalism that has been really

part of journalism that has been really

part of journalism that has been really coming down and that needs to be

coming down and that needs to be

coming down and that needs to be supported but then we also understand in

supported but then we also understand in

supported but then we also understand in this entire corporate controlled media

this entire corporate controlled media

this entire corporate controlled media the other problem has many marginalised

the other problem has many marginalised

the other problem has many marginalised groups like like women like Dalits and

groups like like women like Dalits and

groups like like women like Dalits and minorities and all these other groups

minorities and all these other groups

minorities and all these other groups they tend to really get forgotten or

they tend to really get forgotten or

they tend to really get forgotten or entire system of ratings is not able to

entire system of ratings is not able to

entire system of ratings is not able to incorporate these smaller groups and

incorporate these smaller groups and

incorporate these smaller groups and their voices are becoming absent which

their voices are becoming absent which

their voices are becoming absent which is where another electro based

is where another electro based

is where another electro based organization called Dalit Media Watch

organization called Dalit Media Watch

organization called Dalit Media Watch came in and we decided that you know

came in and we decided that you know

came in and we decided that you know Dalits in India they need a voice they

Dalits in India they need a voice they

Dalits in India they need a voice they need their media to be very vocal and

need their media to be very vocal and

need their media to be very vocal and this organization basically puts

this organization basically puts

this organization basically puts together all the information that any

together all the information that any

together all the information that any news related to this community and it

news related to this community and it

news related to this community and it shares with a wider audience not just in

shares with a wider audience not just in

shares with a wider audience not just in India but even globally thank you no

India but even globally thank you no

India but even globally thank you no point where we realize that views is one

point where we realize that views is one

point where we realize that views is one part of fixing things right so you and I

part of fixing things right so you and I

part of fixing things right so you and I we know being good is good you know we

we know being good is good you know we

we know being good is good you know we know being transparent is good

know being transparent is good

know being transparent is good we know paying your taxes is a good

we know paying your taxes is a good

we know paying your taxes is a good thing we know clean money is a good

thing we know clean money is a good

thing we know clean money is a good thing but that’s the problem is many

thing but that’s the problem is many

thing but that’s the problem is many other sectors are not able to really

other sectors are not able to really

other sectors are not able to really accept those notions really allows that

accept those notions really allows that

accept those notions really allows that to clean the system up to fix a few

to clean the system up to fix a few

to clean the system up to fix a few things around we need to really bring

things around we need to really bring

things around we need to really bring this whole idea of crowdfunding and

this whole idea of crowdfunding and

this whole idea of crowdfunding and empowering people like you and me into

empowering people like you and me into

empowering people like you and me into the mainstream the most important part

the mainstream the most important part

the mainstream the most important part is we intervene in the political space

is we intervene in the political space

is we intervene in the political space that’s why we decided that how about

that’s why we decided that how about

that’s why we decided that how about instead of our MLAs and all our MPs and

instead of our MLAs and all our MPs and

instead of our MLAs and all our MPs and all our politicians all being supported

all our politicians all being supported

all our politicians all being supported by those with money power or muscle

by those with money power or muscle

by those with money power or muscle power the strongmen that you don’t want

power the strongmen that you don’t want

power the strongmen that you don’t want to be you know associated with we want

to be you know associated with we want

to be you know associated with we want to have our own lives we don’t want to

to have our own lives we don’t want to

to have our own lives we don’t want to be affected by that but their

be affected by that but their

be affected by that but their policymaking really affects us how do we

policymaking really affects us how do we

policymaking really affects us how do we intervene how do we change that

intervene how do we change that

intervene how do we change that can we bring in an idea of cleaning up

can we bring in an idea of cleaning up

can we bring in an idea of cleaning up our politics with clean money with

our politics with clean money with

our politics with clean money with transparent white money we tried that we

transparent white money we tried that we

transparent white money we tried that we tried a pilot there was this independent

tried a pilot there was this independent

tried a pilot there was this independent candidate who was contesting the recent

candidate who was contesting the recent

candidate who was contesting the recent elections in Gujarat his name is Jignesh

elections in Gujarat his name is Jignesh

elections in Gujarat his name is Jignesh pavani and we decided that you know he

pavani and we decided that you know he

pavani and we decided that you know he was very clear he did not want any funds

was very clear he did not want any funds

was very clear he did not want any funds from the builders or the corporates or

from the builders or the corporates or

from the builders or the corporates or other political parties so we said short

other political parties so we said short

other political parties so we said short let’s run a crowdfunding campaign we ran

let’s run a crowdfunding campaign we ran

let’s run a crowdfunding campaign we ran a campaign for 15 days and by the end of

a campaign for 15 days and by the end of

a campaign for 15 days and by the end of the 15 days or he was busy campaigning

the 15 days or he was busy campaigning

the 15 days or he was busy campaigning on the ground we were trying to raise

on the ground we were trying to raise

on the ground we were trying to raise funds online by the end of this we ended

funds online by the end of this we ended

funds online by the end of this we ended up raising more than 20 lakh rupees for

up raising more than 20 lakh rupees for

up raising more than 20 lakh rupees for Jignesh Bhavani and and he made sure

Jignesh Bhavani and and he made sure

Jignesh Bhavani and and he made sure that the entire campaign all the

that the entire campaign all the

that the entire campaign all the expenditures done were paid with white

expenditures done were paid with white

expenditures done were paid with white money so that was one intervention we

money so that was one intervention we

money so that was one intervention we made going forward these are just pilots

made going forward these are just pilots

made going forward these are just pilots we know it’s going to be a tough battle

we know it’s going to be a tough battle

we know it’s going to be a tough battle ahead we will be going down to the

ahead we will be going down to the

ahead we will be going down to the villages to all the other tier 2 cities

villages to all the other tier 2 cities

villages to all the other tier 2 cities all across India and we are hoping that

all across India and we are hoping that

all across India and we are hoping that we will be able to replicate these

we will be able to replicate these

we will be able to replicate these models so that when that villager is

models so that when that villager is

models so that when that villager is told once again that you know you have

told once again that you know you have

told once again that you know you have to pay a Dugan Allegan not only is he

to pay a Dugan Allegan not only is he

to pay a Dugan Allegan not only is he able to take control of the information

able to take control of the information

able to take control of the information he leads the news that he leads but he

he leads the news that he leads but he

he leads the news that he leads but he is also able to mobilize people the

is also able to mobilize people the

is also able to mobilize people the villagers around him and fight back

villagers around him and fight back

villagers around him and fight back thank you so much

thank you so much

thank you so much [Applause]

”

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