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Building Diplomatic Bridges | Kim Sawyer | TEDxVilaDoCondeWomen


[Applause]

[Applause] so in 2013 my husband Bob and I were

so in 2013 my husband Bob and I were

so in 2013 my husband Bob and I were sitting on the couch in our living room

sitting on the couch in our living room

sitting on the couch in our living room when the telephone rang much to our

when the telephone rang much to our

when the telephone rang much to our surprise it was President Obama on the

surprise it was President Obama on the

surprise it was President Obama on the other line

other line

other line and he was calling to ask my husband if

and he was calling to ask my husband if

and he was calling to ask my husband if he wanted to be the US ambassador to

he wanted to be the US ambassador to

he wanted to be the US ambassador to Portugal you cannot imagine how excited

Portugal you cannot imagine how excited

Portugal you cannot imagine how excited we were by this phone call it was a

we were by this phone call it was a

we were by this phone call it was a once-in-a-lifetime call for sure

once-in-a-lifetime call for sure

once-in-a-lifetime call for sure well something you probably don’t know

well something you probably don’t know

well something you probably don’t know when you’re nominated by the president

when you’re nominated by the president

when you’re nominated by the president to be an ambassador not only you as the

to be an ambassador not only you as the

to be an ambassador not only you as the ambassador really but your spouse is

ambassador really but your spouse is

ambassador really but your spouse is required to go to ambassador school

required to go to ambassador school

required to go to ambassador school ambassador school takes place at the

ambassador school takes place at the

ambassador school takes place at the Foreign Service Institute in Virginia

Foreign Service Institute in Virginia

Foreign Service Institute in Virginia and it lasts for two weeks it’s a great

and it lasts for two weeks it’s a great

and it lasts for two weeks it’s a great program but for me it was a little

program but for me it was a little

program but for me it was a little problematic because I was running a

problematic because I was running a

problematic because I was running a business that I created 20 years ago and

business that I created 20 years ago and

business that I created 20 years ago and I knew I couldn’t be in Virginia for

I knew I couldn’t be in Virginia for

I knew I couldn’t be in Virginia for those full two weeks because I needed to

those full two weeks because I needed to

those full two weeks because I needed to be working back at my company

be working back at my company

be working back at my company nonetheless I was going to do what I

nonetheless I was going to do what I

nonetheless I was going to do what I could to be there as frequently as

could to be there as frequently as

could to be there as frequently as possible so we get you our first week of

possible so we get you our first week of

possible so we get you our first week of classes and the class that stands out

classes and the class that stands out

classes and the class that stands out the most was the class on what is an

the most was the class on what is an

the most was the class on what is an ambassador reial spouses role when she

ambassador reial spouses role when she

ambassador reial spouses role when she because typically it’s a shade gets

because typically it’s a shade gets

because typically it’s a shade gets overseas and what I hear is that an

overseas and what I hear is that an

overseas and what I hear is that an ambassador spouses role is about

ambassador spouses role is about

ambassador spouses role is about promoting art promoting literature

promoting art promoting literature

promoting art promoting literature promoting music it’s about organizing

promoting music it’s about organizing

promoting music it’s about organizing the diplomatic bazaar it is about

the diplomatic bazaar it is about

the diplomatic bazaar it is about hosting and attending events

hosting and attending events

hosting and attending events with other diplomatic spouses it’s also

with other diplomatic spouses it’s also

with other diplomatic spouses it’s also about hosting and attending formal

about hosting and attending formal

about hosting and attending formal receptions and dinners with the

receptions and dinners with the

receptions and dinners with the Ambassador well I started getting a

Ambassador well I started getting a

Ambassador well I started getting a little more apprehensive because well

little more apprehensive because well

little more apprehensive because well for two reasons the first was my

for two reasons the first was my

for two reasons the first was my interest really isn’t in culture my

interest really isn’t in culture my

interest really isn’t in culture my interest is really in business and the

interest is really in business and the

interest is really in business and the second part was because I had this

second part was because I had this

second part was because I had this business in the United States that I was

business in the United States that I was

business in the United States that I was running although I wanted to be in

running although I wanted to be in

running although I wanted to be in Portugal frequently the reality was that

Portugal frequently the reality was that

Portugal frequently the reality was that I was going to be in Boston

I was going to be in Boston

I was going to be in Boston more than Portugal and so the idea of

more than Portugal and so the idea of

more than Portugal and so the idea of having to host and attend all these

having to host and attend all these

having to host and attend all these receptions were just not a reality for

receptions were just not a reality for

receptions were just not a reality for me well my fear got even larger the

me well my fear got even larger the

me well my fear got even larger the following week we had a workshop on

following week we had a workshop on

following week we had a workshop on media training and of course because I

media training and of course because I

media training and of course because I had to be in Boston the day before the

had to be in Boston the day before the

had to be in Boston the day before the workshop for my own business I missed

workshop for my own business I missed

workshop for my own business I missed receiving the homework assignment but

receiving the homework assignment but

receiving the homework assignment but when I flew into Virginia that night I

when I flew into Virginia that night I

when I flew into Virginia that night I spoke to Bob and I asked him for my

spoke to Bob and I asked him for my

spoke to Bob and I asked him for my homework assignment and he gave me the

homework assignment and he gave me the

homework assignment and he gave me the homework assignment and the homework

homework assignment and the homework

homework assignment and the homework assignment said think about a world

assignment said think about a world

assignment said think about a world event something that’s going on that’s

event something that’s going on that’s

event something that’s going on that’s really important and think of the us’s

really important and think of the us’s

really important and think of the us’s role in that event and be ready to speak

role in that event and be ready to speak

role in that event and be ready to speak on it in class for about five minutes

on it in class for about five minutes

on it in class for about five minutes the next day so I read the papers and

the next day so I read the papers and

the next day so I read the papers and something that really fascinated me at

something that really fascinated me at

something that really fascinated me at the time was the Mideast peace talks and

the time was the Mideast peace talks and

the time was the Mideast peace talks and I studied it I prepared and Bob and I

I studied it I prepared and Bob and I

I studied it I prepared and Bob and I arrived at the Foreign Service Institute

arrived at the Foreign Service Institute

arrived at the Foreign Service Institute the next morning and we saw something

the next morning and we saw something

the next morning and we saw something that really surprised me there was a

that really surprised me there was a

that really surprised me there was a sign to the right that said ambassador’s

sign to the right that said ambassador’s

sign to the right that said ambassador’s meeting training and there was one to

meeting training and there was one to

meeting training and there was one to the left

the left

the left that said ambassadors spouses media

that said ambassadors spouses media

that said ambassadors spouses media training I said okay I went to my media

training I said okay I went to my media

training I said okay I went to my media trainer

trainer

trainer i sat down and the instructor got up and

i sat down and the instructor got up and

i sat down and the instructor got up and she called on the first spouse the

she called on the first spouse the

she called on the first spouse the spouse happened to have been the wife of

spouse happened to have been the wife of

spouse happened to have been the wife of the Ambassador to Belize and she got up

the Ambassador to Belize and she got up

the Ambassador to Belize and she got up there and she started talking about how

there and she started talking about how

there and she started talking about how much she loved scuba diving and how she

much she loved scuba diving and how she

much she loved scuba diving and how she cannot wait to scuba dive in Belize and

cannot wait to scuba dive in Belize and

cannot wait to scuba dive in Belize and about the beautiful fish and the

about the beautiful fish and the

about the beautiful fish and the turquoise waters and I was in shock

turquoise waters and I was in shock

turquoise waters and I was in shock because this was nothing about world

because this was nothing about world

because this was nothing about world events and when she finished the

events and when she finished the

events and when she finished the instructor said you did an incredible

instructor said you did an incredible

instructor said you did an incredible job that was wonderful

job that was wonderful

job that was wonderful and I’m even more shocked but okay well

and I’m even more shocked but okay well

and I’m even more shocked but okay well it so happens I got called next by the

it so happens I got called next by the

it so happens I got called next by the instructor and I got up and I was very

instructor and I got up and I was very

instructor and I got up and I was very nervous and I stood there and I started

nervous and I stood there and I started

nervous and I stood there and I started talking about the Mideast peace talks

talking about the Mideast peace talks

talking about the Mideast peace talks and all of a sudden I hear stop who do

and all of a sudden I hear stop who do

and all of a sudden I hear stop who do you think you are an ambassador and I I

you think you are an ambassador and I I

you think you are an ambassador and I I didn’t understand and I said what are

didn’t understand and I said what are

didn’t understand and I said what are you talking about she said your homework

you talking about she said your homework

you talking about she said your homework assignment I said here’s my homework

assignment I said here’s my homework

assignment I said here’s my homework assignment and I gave her what my

assignment and I gave her what my

assignment and I gave her what my husband had given to me and she looked

husband had given to me and she looked

husband had given to me and she looked at me and she said that wasn’t your

at me and she said that wasn’t your

at me and she said that wasn’t your homework assignment that was the

homework assignment that was the

homework assignment that was the ambassador’s homework assignments the

ambassador’s homework assignments the

ambassador’s homework assignments the spouses were supposed to talk about

spouses were supposed to talk about

spouses were supposed to talk about culture well I was now in a really bad

culture well I was now in a really bad

culture well I was now in a really bad place because not only again was I not

place because not only again was I not

place because not only again was I not interested in talking about something

interested in talking about something

interested in talking about something I’m not interested in talking about but

I’m not interested in talking about but

I’m not interested in talking about but in some ways what was worse to me was

in some ways what was worse to me was

in some ways what was worse to me was that I wasn’t able to speak about the

that I wasn’t able to speak about the

that I wasn’t able to speak about the things that mattered to men so still I

things that mattered to men so still I

things that mattered to men so still I felt so incredibly lucky for the

felt so incredibly lucky for the

felt so incredibly lucky for the opportunity that Bob and I had been

opportunity that Bob and I had been

opportunity that Bob and I had been given by President

given by President

given by President so regardless of what went on in

so regardless of what went on in

so regardless of what went on in ambassadorial school what I knew is that

ambassadorial school what I knew is that

ambassadorial school what I knew is that I really wanted to build a bridge

I really wanted to build a bridge

I really wanted to build a bridge between the u.s. and Portugal and I

between the u.s. and Portugal and I

between the u.s. and Portugal and I really wanted in whatever I did to make

really wanted in whatever I did to make

really wanted in whatever I did to make a lasting positive impact on the

a lasting positive impact on the

a lasting positive impact on the Portuguese people Bob and I arrived here

Portuguese people Bob and I arrived here

Portuguese people Bob and I arrived here in April of 2014 and when we arrived

in April of 2014 and when we arrived

in April of 2014 and when we arrived here I was here for one full week before

here I was here for one full week before

here I was here for one full week before I had to go back to Boston but during

I had to go back to Boston but during

I had to go back to Boston but during that first week we hosted a breakfast

that first week we hosted a breakfast

that first week we hosted a breakfast for the American Chamber of Commerce and

for the American Chamber of Commerce and

for the American Chamber of Commerce and it was there and through the discussions

it was there and through the discussions

it was there and through the discussions I heard from me 25 people there and by

I heard from me 25 people there and by

I heard from me 25 people there and by the way 24 of them were men there was

the way 24 of them were men there was

the way 24 of them were men there was only one woman country manager there but

only one woman country manager there but

only one woman country manager there but what they spoke about was the Portuguese

what they spoke about was the Portuguese

what they spoke about was the Portuguese economy which had been in seventh year

economy which had been in seventh year

economy which had been in seventh year of an economic downturn and it was so

of an economic downturn and it was so

of an economic downturn and it was so clear the impact the economy was having

clear the impact the economy was having

clear the impact the economy was having on the country and what was clear to me

on the country and what was clear to me

on the country and what was clear to me is that the economy was not just

is that the economy was not just

is that the economy was not just impacting the country but it was

impacting the country but it was

impacting the country but it was impacting the spirit of the Portuguese

impacting the spirit of the Portuguese

impacting the spirit of the Portuguese people so it was obvious that one of the

people so it was obvious that one of the

people so it was obvious that one of the things that Portugal needed most in 2014

things that Portugal needed most in 2014

things that Portugal needed most in 2014 was an economic boost of some sort well

was an economic boost of some sort well

was an economic boost of some sort well at the same time I also recognized a

at the same time I also recognized a

at the same time I also recognized a great untapped resource in Portugal and

great untapped resource in Portugal and

great untapped resource in Portugal and that is Portuguese women studies prove

that is Portuguese women studies prove

that is Portuguese women studies prove that when women thrive the economy

that when women thrive the economy

that when women thrive the economy thrives there are a number of reports

thrives there are a number of reports

thrives there are a number of reports out there including the McKinsey report

out there including the McKinsey report

out there including the McKinsey report on diversity that say when women are

on diversity that say when women are

on diversity that say when women are also in leadership positions companies

also in leadership positions companies

also in leadership positions companies have greater profitability and they

have greater profitability and they

have greater profitability and they actually recover more quickly from

actually recover more quickly from

actually recover more quickly from economic downturns and despite the fact

economic downturns and despite the fact

economic downturns and despite the fact that there were more women graduating

that there were more women graduating

that there were more women graduating with graduate degrees from Portuguese

with graduate degrees from Portuguese

with graduate degrees from Portuguese universities still women held

universities still women held

universities still women held less than 10% of the leadership

less than 10% of the leadership

less than 10% of the leadership positions in corporations in Portugal

positions in corporations in Portugal

positions in corporations in Portugal and the women that did helped holds

and the women that did helped holds

and the women that did helped holds higher positions may 25% less than their

higher positions may 25% less than their

higher positions may 25% less than their male counterparts and the one thing that

male counterparts and the one thing that

male counterparts and the one thing that I know well and that I am passionate

I know well and that I am passionate

I know well and that I am passionate about is growing businesses and

about is growing businesses and

about is growing businesses and understanding what it’s like as a woman

understanding what it’s like as a woman

understanding what it’s like as a woman in business to deal with inequality and

in business to deal with inequality and

in business to deal with inequality and so it was at that point I had my aha

so it was at that point I had my aha

so it was at that point I had my aha moment and what I realized I needed to

moment and what I realized I needed to

moment and what I realized I needed to do and what I could do to make that long

do and what I could do to make that long

do and what I could do to make that long and lasting difference was to take the

and lasting difference was to take the

and lasting difference was to take the opportunities that I had in the United

opportunities that I had in the United

opportunities that I had in the United States as a small business owner that

States as a small business owner that

States as a small business owner that most benefited my business and bring

most benefited my business and bring

most benefited my business and bring them to Portugal and I now knew the

them to Portugal and I now knew the

them to Portugal and I now knew the bridge I wanted to create and that

bridge I wanted to create and that

bridge I wanted to create and that bridge has a name and it is connect to

bridge has a name and it is connect to

bridge has a name and it is connect to success and connect to successes mission

success and connect to successes mission

success and connect to successes mission is to help grow the Portuguese economy

is to help grow the Portuguese economy

is to help grow the Portuguese economy by supporting the creation and growth of

by supporting the creation and growth of

by supporting the creation and growth of women-owned businesses the program has

women-owned businesses the program has

women-owned businesses the program has four main initiatives each one of the

four main initiatives each one of the

four main initiatives each one of the initiatives is free and each one of the

initiatives is free and each one of the

initiatives is free and each one of the initiatives relate to connecting were

initiatives relate to connecting were

initiatives relate to connecting were the women of Portugal with other people

the women of Portugal with other people

the women of Portugal with other people as well as with resources the first

as well as with resources the first

as well as with resources the first component of the program is a corporate

component of the program is a corporate

component of the program is a corporate mentoring program where a team of

mentoring program where a team of

mentoring program where a team of subject matter experts work with a woman

subject matter experts work with a woman

subject matter experts work with a woman business owner over the course of a year

business owner over the course of a year

business owner over the course of a year to help her work on instead of in her

to help her work on instead of in her

to help her work on instead of in her business the second component is an mba

business the second component is an mba

business the second component is an mba master’s consulting program we’re a

master’s consulting program we’re a

master’s consulting program we’re a group of students from the top

group of students from the top

group of students from the top university

university

university and Portugal will serve as business

and Portugal will serve as business

and Portugal will serve as business consultants for a woman owned business

consultants for a woman owned business

consultants for a woman owned business to help her solve a specific business

to help her solve a specific business

to help her solve a specific business problem over the course of the semester

problem over the course of the semester

problem over the course of the semester this program also connects Portuguese

this program also connects Portuguese

this program also connects Portuguese business students with real practical

business students with real practical

business students with real practical experience the third component or

experience the third component or

experience the third component or workshops that will offer both practical

workshops that will offer both practical

workshops that will offer both practical business skills as well as soft skills

business skills as well as soft skills

business skills as well as soft skills and the last component which is directly

and the last component which is directly

and the last component which is directly a people-to-people connection is

a people-to-people connection is

a people-to-people connection is networking something that has been

networking something that has been

networking something that has been missing in Portugal for women you know

missing in Portugal for women you know

missing in Portugal for women you know it was fairly amazing that this program

it was fairly amazing that this program

it was fairly amazing that this program which really took American values such

which really took American values such

which really took American values such as corporate social responsibility

as corporate social responsibility

as corporate social responsibility gender equality and entrepreneurship and

gender equality and entrepreneurship and

gender equality and entrepreneurship and brought them to Portugal it was amazing

brought them to Portugal it was amazing

brought them to Portugal it was amazing that this program that was actually

that this program that was actually

that this program that was actually started by an ambassador’s spouse became

started by an ambassador’s spouse became

started by an ambassador’s spouse became the Embassy’s flagship initiative and

the Embassy’s flagship initiative and

the Embassy’s flagship initiative and what I really want to tell you about now

what I really want to tell you about now

what I really want to tell you about now are the results because that’s what

are the results because that’s what

are the results because that’s what really matters

really matters

really matters today it’s three years after the program

today it’s three years after the program

today it’s three years after the program began my husband and I are no longer in

began my husband and I are no longer in

began my husband and I are no longer in Portugal it’s been almost a year since

Portugal it’s been almost a year since

Portugal it’s been almost a year since my husband was the ambassador but we

my husband was the ambassador but we

my husband was the ambassador but we have nine hundred and two women

have nine hundred and two women

have nine hundred and two women registered in the program we are on to

registered in the program we are on to

registered in the program we are on to our fourth corporate mentoring edition

our fourth corporate mentoring edition

our fourth corporate mentoring edition we have already helped ninety-eight

we have already helped ninety-eight

we have already helped ninety-eight women-owned businesses through corporate

women-owned businesses through corporate

women-owned businesses through corporate mentoring we’re on our sixth edition of

mentoring we’re on our sixth edition of

mentoring we’re on our sixth edition of the MBA masters consulting program we’ve

the MBA masters consulting program we’ve

the MBA masters consulting program we’ve helped 75 women-owned businesses solve

helped 75 women-owned businesses solve

helped 75 women-owned businesses solve specific problems we’ve provided real

specific problems we’ve provided real

specific problems we’ve provided real practical experience to more than 250

practical experience to more than 250

practical experience to more than 250 business students in Portugal on top of

business students in Portugal on top of

business students in Portugal on top of that we now have had almost 70 workshops

that we now have had almost 70 workshops

that we now have had almost 70 workshops health and close to 1,500 people it’s

health and close to 1,500 people it’s

health and close to 1,500 people it’s been absolutely amazing

been absolutely amazing

been absolutely amazing on top of that

on top of that

on top of that we are now in the Azores and we are

we are now in the Azores and we are

we are now in the Azores and we are expanding to Africa but what I really

expanding to Africa but what I really

expanding to Africa but what I really learned and what I really realized is

learned and what I really realized is

learned and what I really realized is that bridges are about people and

that bridges are about people and

that bridges are about people and connecting people and it doesn’t really

connecting people and it doesn’t really

connecting people and it doesn’t really matter whether the bridge is centered

matter whether the bridge is centered

matter whether the bridge is centered around scuba-diving culture or economic

around scuba-diving culture or economic

around scuba-diving culture or economic initiatives what matters most to have a

initiatives what matters most to have a

initiatives what matters most to have a strong and sustainable bridge is that

strong and sustainable bridge is that

strong and sustainable bridge is that that bridge and that bridge diplomatic

that bridge and that bridge diplomatic

that bridge and that bridge diplomatic or otherwise be built with passion or

or otherwise be built with passion or

or otherwise be built with passion or authenticity and commitment thank you

authenticity and commitment thank you

authenticity and commitment thank you [Applause]

”

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