[Applause] when was the last time you were put on
when was the last time you were put on
when was the last time you were put on hold or asked for a callback number in
hold or asked for a callback number in
hold or asked for a callback number in case the line was disconnected you’re
case the line was disconnected you’re
case the line was disconnected you’re probably thinking of maybe the last time
probably thinking of maybe the last time
probably thinking of maybe the last time you called your bank or maybe when you
you called your bank or maybe when you
you called your bank or maybe when you ordered that pizza last week if you’re
ordered that pizza last week if you’re
ordered that pizza last week if you’re one of the few people that still don’t
one of the few people that still don’t
one of the few people that still don’t do that on a mobile application but what
do that on a mobile application but what
do that on a mobile application but what if I told you that these things are
if I told you that these things are
if I told you that these things are common when you call 911 right I’m here
common when you call 911 right I’m here
common when you call 911 right I’m here to tell you that 9-1-1 is obsolete and
to tell you that 9-1-1 is obsolete and
to tell you that 9-1-1 is obsolete and no this is not a shot at the amazing
no this is not a shot at the amazing
no this is not a shot at the amazing first responders and 911 dispatchers
first responders and 911 dispatchers
first responders and 911 dispatchers that work tirelessly every day to save
that work tirelessly every day to save
that work tirelessly every day to save lives
lives
lives I’m talking about the infrastructure
I’m talking about the infrastructure
I’m talking about the infrastructure that’s meant to support their jobs the
that’s meant to support their jobs the
that’s meant to support their jobs the technology and the processes you see 911
technology and the processes you see 911
technology and the processes you see 911 was built on a landline infrastructure
was built on a landline infrastructure
was built on a landline infrastructure if you remember what those are and it
if you remember what those are and it
if you remember what those are and it still operates primarily on that
still operates primarily on that
still operates primarily on that infrastructure despite more than 70% of
infrastructure despite more than 70% of
infrastructure despite more than 70% of their 240 million phone calls that come
their 240 million phone calls that come
their 240 million phone calls that come in every year coming from cellular
in every year coming from cellular
in every year coming from cellular devices in fact if you were to call 911
devices in fact if you were to call 911
devices in fact if you were to call 911 your cell phone right now and you could
your cell phone right now and you could
your cell phone right now and you could not talk help will not show up and even
not talk help will not show up and even
not talk help will not show up and even if you could talk you’re gonna spend the
if you could talk you’re gonna spend the
if you could talk you’re gonna spend the first two to five minutes giving them a
first two to five minutes giving them a
first two to five minutes giving them a bunch of basic information that we all
bunch of basic information that we all
bunch of basic information that we all do in a matter of seconds when we call
do in a matter of seconds when we call
do in a matter of seconds when we call an uber or we order a package from
an uber or we order a package from
an uber or we order a package from Amazon today in fact the FCC themselves
Amazon today in fact the FCC themselves
Amazon today in fact the FCC themselves estimate that more than 10,000 people
estimate that more than 10,000 people
estimate that more than 10,000 people die every year because of 911 inability
die every year because of 911 inability
die every year because of 911 inability to locate the caller this is crazy
to locate the caller this is crazy
to locate the caller this is crazy when you think about we can get
when you think about we can get
when you think about we can get everything at a push of a button these
everything at a push of a button these
everything at a push of a button these days
days
days but when we need help in an emergency
but when we need help in an emergency
but when we need help in an emergency we’re expected to pick up our phones
we’re expected to pick up our phones
we’re expected to pick up our phones dial nine-one-one and hang out on the
dial nine-one-one and hang out on the
dial nine-one-one and hang out on the line until help arrives
line until help arrives
line until help arrives that’s why we created safe Trek and we
that’s why we created safe Trek and we
that’s why we created safe Trek and we wanted safe Trek to do two things that
wanted safe Trek to do two things that
wanted safe Trek to do two things that filled critical gaps in 911
filled critical gaps in 911
filled critical gaps in 911 functionality one be a bridge between
functionality one be a bridge between
functionality one be a bridge between doing nothing and calling 911 you feel
doing nothing and calling 911 you feel
doing nothing and calling 911 you feel unsafe because think of all the
unsafe because think of all the
unsafe because think of all the situations that you’ve been in where do
situations that you’ve been in where do
situations that you’ve been in where do you felt unsafe but you don’t
you felt unsafe but you don’t
you felt unsafe but you don’t necessarily have a concrete reason to
necessarily have a concrete reason to
necessarily have a concrete reason to call 911 still be able to be proactive
call 911 still be able to be proactive
call 911 still be able to be proactive with your safety when your gut is
with your safety when your gut is
with your safety when your gut is telling you something isn’t right thank
telling you something isn’t right thank
telling you something isn’t right thank you
secondly we wanted to guarantee that we
secondly we wanted to guarantee that we could get help to your exact location
could get help to your exact location
could get help to your exact location whether that’s police EMS or fire at the
whether that’s police EMS or fire at the
whether that’s police EMS or fire at the push of a button anywhere in the United
push of a button anywhere in the United
push of a button anywhere in the United States even in situations where you
States even in situations where you
States even in situations where you can’t talk or text now it works like
can’t talk or text now it works like
can’t talk or text now it works like this when you feel unsafe you launch
this when you feel unsafe you launch
this when you feel unsafe you launch your app you put your thumb down on the
your app you put your thumb down on the
your app you put your thumb down on the button when you get to your car you feel
button when you get to your car you feel
button when you get to your car you feel safe again
safe again
safe again you enter in your PIN nothing happens
you enter in your PIN nothing happens
you enter in your PIN nothing happens now if something happens where your
now if something happens where your
now if something happens where your finger comes off that button and you
finger comes off that button and you
finger comes off that button and you don’t enter in the PIN we get you help
don’t enter in the PIN we get you help
don’t enter in the PIN we get you help it’s that simple now this map behind me
it’s that simple now this map behind me
it’s that simple now this map behind me is usage of safe track in the United
is usage of safe track in the United
is usage of safe track in the United States since we launched four years ago
we’ve had more than 75,000 miles trekked
we’ve had more than 75,000 miles trekked with people holding their thumb down on
with people holding their thumb down on
with people holding their thumb down on the button and we’ve handled more than
the button and we’ve handled more than
the button and we’ve handled more than 40,000 real emergencies this data is the
40,000 real emergencies this data is the
40,000 real emergencies this data is the first of its kind showing not just where
first of its kind showing not just where
first of its kind showing not just where crime has happened or people have been
crime has happened or people have been
crime has happened or people have been in emergencies but also showing the
in emergencies but also showing the
in emergencies but also showing the perception of safety when and where
perception of safety when and where
perception of safety when and where people feel unsafe in our communities
people feel unsafe in our communities
people feel unsafe in our communities and the possibilities are endless of
and the possibilities are endless of
and the possibilities are endless of what can be done with this data
what can be done with this data
what can be done with this data optimising police patrols based on
optimising police patrols based on
optimising police patrols based on perception
perception
perception not just where unpredictable crime
not just where unpredictable crime
not just where unpredictable crime occurs it also identifying hotspots
occurs it also identifying hotspots
occurs it also identifying hotspots before they even become problem areas
before they even become problem areas
before they even become problem areas here’s a map of our own backyard of safe
here’s a map of our own backyard of safe
here’s a map of our own backyard of safe tracker usage in st. Louis and one of
tracker usage in st. Louis and one of
tracker usage in st. Louis and one of our favorite partners Washington
our favorite partners Washington
our favorite partners Washington University is already using this data to
University is already using this data to
University is already using this data to improve perception of safety for their
improve perception of safety for their
improve perception of safety for their students faculty and staff and we’re
students faculty and staff and we’re
students faculty and staff and we’re just scratching the surface of use cases
just scratching the surface of use cases
just scratching the surface of use cases of this data and we’re very excited to
of this data and we’re very excited to
of this data and we’re very excited to see what the future holds our purpose
see what the future holds our purpose
see what the future holds our purpose from the very beginning has been to
from the very beginning has been to
from the very beginning has been to protect and comfort people so that they
protect and comfort people so that they
protect and comfort people so that they can live freely notice how there’s
can live freely notice how there’s
can live freely notice how there’s nothing in that statement about how we
nothing in that statement about how we
nothing in that statement about how we go about executing on that purpose up
go about executing on that purpose up
go about executing on that purpose up until this point it’s been primarily
until this point it’s been primarily
until this point it’s been primarily through our flagship mobile application
through our flagship mobile application
through our flagship mobile application but we live in a world thanks to
but we live in a world thanks to
but we live in a world thanks to technology where we’re experiencing the
technology where we’re experiencing the
technology where we’re experiencing the craziest and most rapid cycles of change
craziest and most rapid cycles of change
craziest and most rapid cycles of change ever than before and so it’s safe track
ever than before and so it’s safe track
ever than before and so it’s safe track we’re already preparing for a world
we’re already preparing for a world
we’re already preparing for a world where your cell phone and mobile
where your cell phone and mobile
where your cell phone and mobile applications are obsolete and that’s why
applications are obsolete and that’s why
applications are obsolete and that’s why I’m excited to talk to you about our
I’m excited to talk to you about our
I’m excited to talk to you about our connected safety concept we’re safe Trek
connected safety concept we’re safe Trek
connected safety concept we’re safe Trek can be connected to everyday products
can be connected to everyday products
can be connected to everyday products and services in your life that allow us
and services in your life that allow us
and services in your life that allow us to detect that you’re in an emergency in
to detect that you’re in an emergency in
to detect that you’re in an emergency in new ways faster and more effective than
new ways faster and more effective than
new ways faster and more effective than ever before and get you help even when
ever before and get you help even when
ever before and get you help even when you can’t do that for yourself
you can’t do that for yourself
you can’t do that for yourself imagine a world where safetrac is
imagine a world where safetrac is
imagine a world where safetrac is connected to your health wearable and we
connected to your health wearable and we
connected to your health wearable and we can send an ambulance to your exact
can send an ambulance to your exact
can send an ambulance to your exact location we detect that you have a heart
location we detect that you have a heart
location we detect that you have a heart attack or imagine a world where we can
attack or imagine a world where we can
attack or imagine a world where we can check in on you when you deviate from
check in on you when you deviate from
check in on you when you deviate from your normal route when you’re running
your normal route when you’re running
your normal route when you’re running alone in the park at night or how about
alone in the park at night or how about
alone in the park at night or how about your car when you get in an accident and
your car when you get in an accident and
your car when you get in an accident and we can be sending first responders to
we can be sending first responders to
we can be sending first responders to the scene faster than you ever could if
the scene faster than you ever could if
the scene faster than you ever could if you were to call and even in our homes
you were to call and even in our homes
you were to call and even in our homes when we detect that there’s smoke
when we detect that there’s smoke
when we detect that there’s smoke dangerous carbon dioxide levels or even
dangerous carbon dioxide levels or even
dangerous carbon dioxide levels or even a scream the crazy thing about this is
a scream the crazy thing about this is
a scream the crazy thing about this is these aren’t just concepts we’re already
these aren’t just concepts we’re already
these aren’t just concepts we’re already working on these and we’ll be rolling
working on these and we’ll be rolling
working on these and we’ll be rolling them out over the course of this next
them out over the course of this next
them out over the course of this next year and this is what personal safety of
year and this is what personal safety of
year and this is what personal safety of the modern world is going to look like
the modern world is going to look like
the modern world is going to look like and we’re excited to be at the frontier
and we’re excited to be at the frontier
and we’re excited to be at the frontier to define it finally I want to say that
to define it finally I want to say that
to define it finally I want to say that we do what we do because we want to make
we do what we do because we want to make
we do what we do because we want to make the world a safer place and the hundreds
the world a safer place and the hundreds
the world a safer place and the hundreds of stories we hear from our users every
of stories we hear from our users every
of stories we hear from our users every day are what keep us going so I want to
day are what keep us going so I want to
day are what keep us going so I want to leave you with two testimonials to
leave you with two testimonials to
leave you with two testimonials to remind you that there are people out
remind you that there are people out
remind you that there are people out there right now that need help and
there right now that need help and
there right now that need help and aren’t getting it my ex-boyfriend
aren’t getting it my ex-boyfriend
aren’t getting it my ex-boyfriend threatened to kill me unless I went with
threatened to kill me unless I went with
threatened to kill me unless I went with him we went inside a nearby
him we went inside a nearby
him we went inside a nearby jack-in-the-box and I locked myself in
jack-in-the-box and I locked myself in
jack-in-the-box and I locked myself in the bathroom I activated your app to get
the bathroom I activated your app to get
the bathroom I activated your app to get help and someone immediately texted and
help and someone immediately texted and
help and someone immediately texted and called me I told them what was going on
called me I told them what was going on
called me I told them what was going on she contacted the police and kept me
she contacted the police and kept me
she contacted the police and kept me calm as he started kicking and trying to
calm as he started kicking and trying to
calm as he started kicking and trying to get through the door if I didn’t have
get through the door if I didn’t have
get through the door if I didn’t have safe Trek he would have hurt me I was
safe Trek he would have hurt me I was
safe Trek he would have hurt me I was mugged at gunpoint in October I work
mugged at gunpoint in October I work
mugged at gunpoint in October I work nights and it wasn’t even an unusual
nights and it wasn’t even an unusual
nights and it wasn’t even an unusual time for me to be out when it happened
time for me to be out when it happened
time for me to be out when it happened your app is the only reason I will work
your app is the only reason I will work
your app is the only reason I will work nights or go anywhere alone thank you
”
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