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How to Sell Without Selling Your Soul | Steve Harrison | TEDxWilmingtonSalon


when I was a college student many moons

when I was a college student many moons ago in Davidson North Carolina

ago in Davidson North Carolina

ago in Davidson North Carolina my Resident Advisor Rob came to me and

my Resident Advisor Rob came to me and

my Resident Advisor Rob came to me and he said Steve did I ever tell you about

he said Steve did I ever tell you about

he said Steve did I ever tell you about the great summer job that I had said no

the great summer job that I had said no

the great summer job that I had said no he said it was really wonderful I got to

he said it was really wonderful I got to

he said it was really wonderful I got to work in marketing for this great

work in marketing for this great

work in marketing for this great publishing company in fact it paid

publishing company in fact it paid

publishing company in fact it paid really well and the guy who hired me is

really well and the guy who hired me is

really well and the guy who hired me is coming to campus and he’s going to be

coming to campus and he’s going to be

coming to campus and he’s going to be interviewing students and I really want

interviewing students and I really want

interviewing students and I really want to invite you to to hear about this

to invite you to to hear about this

to invite you to to hear about this maybe you can get a job I was really

maybe you can get a job I was really

maybe you can get a job I was really flattered and because of my respect for

flattered and because of my respect for

flattered and because of my respect for Rob I went to the interview it was

Rob I went to the interview it was

Rob I went to the interview it was marketing it was publishing all right it

marketing it was publishing all right it

marketing it was publishing all right it was selling books door-to-door now I

was selling books door-to-door now I

was selling books door-to-door now I took a look at that and I did what any

took a look at that and I did what any

took a look at that and I did what any reasonable college student would do I

reasonable college student would do I

reasonable college student would do I signed up ah I signed up I signed up to

signed up ah I signed up I signed up to

signed up ah I signed up I signed up to sell children’s books 80 hours a week

sell children’s books 80 hours a week

sell children’s books 80 hours a week straight commissioned my dad and my mom

straight commissioned my dad and my mom

straight commissioned my dad and my mom they freaked out you know my dad was a

they freaked out you know my dad was a

they freaked out you know my dad was a corporate attorney and he just he knew

corporate attorney and he just he knew

corporate attorney and he just he knew that look I had never sold anything I

that look I had never sold anything I

that look I had never sold anything I didn’t have a charismatic bone in my

didn’t have a charismatic bone in my

didn’t have a charismatic bone in my body I was just a nice kid who liked to

body I was just a nice kid who liked to

body I was just a nice kid who liked to eat pop-tarts

eat pop-tarts

eat pop-tarts but flash-forward the big day arrives

but flash-forward the big day arrives

but flash-forward the big day arrives 742 a.m. I’m in Rob’s car we’re driving

742 a.m. I’m in Rob’s car we’re driving

742 a.m. I’m in Rob’s car we’re driving out to the neighborhood to begin

out to the neighborhood to begin

out to the neighborhood to begin knocking doors my heart is racing I’ve

knocking doors my heart is racing I’ve

knocking doors my heart is racing I’ve got a gigantic lump in my throat I

got a gigantic lump in my throat I

got a gigantic lump in my throat I remember looking down at my khaki shorts

remember looking down at my khaki shorts

remember looking down at my khaki shorts and my knees are literally shaking and

and my knees are literally shaking and

and my knees are literally shaking and he’s like Steve any last minute stuff I

he’s like Steve any last minute stuff I

he’s like Steve any last minute stuff I can do for you I’m like yeah don’t let

can do for you I’m like yeah don’t let

can do for you I’m like yeah don’t let me out of this car next thing I know I’m

me out of this car next thing I know I’m

me out of this car next thing I know I’m standing on a sidewalk in the suburb of

standing on a sidewalk in the suburb of

standing on a sidewalk in the suburb of Lincoln Nebraska

I just see house after house door after

I just see house after house door after door I remember staring at the first

door I remember staring at the first

door I remember staring at the first door waiting for the right psychological

door waiting for the right psychological

door waiting for the right psychological moment to knock now before I tell you

moment to knock now before I tell you

moment to knock now before I tell you what happened I have a question for you

what happened I have a question for you

what happened I have a question for you whose door should you be knocking on who

whose door should you be knocking on who

whose door should you be knocking on who do you want to say yes to you because I

do you want to say yes to you because I

do you want to say yes to you because I tell you you know one thing I’ve seen is

tell you you know one thing I’ve seen is

tell you you know one thing I’ve seen is that we’re all in sales so to speak we

that we’re all in sales so to speak we

that we’re all in sales so to speak we all have something to sell it may be

all have something to sell it may be

all have something to sell it may be that you have a business where you want

that you have a business where you want

that you have a business where you want to convince people to buy your product

to convince people to buy your product

to convince people to buy your product or service maybe you work with a

or service maybe you work with a

or service maybe you work with a nonprofit organization and you need to

nonprofit organization and you need to

nonprofit organization and you need to convince people to donate their time and

convince people to donate their time and

convince people to donate their time and money or maybe you’re a parent trying to

money or maybe you’re a parent trying to

money or maybe you’re a parent trying to convince your kids to do their homework

convince your kids to do their homework

convince your kids to do their homework good luck with that

good luck with that

good luck with that but who is it who’s door should you be

but who is it who’s door should you be

but who is it who’s door should you be knocking on who is it that you want to

knocking on who is it that you want to

knocking on who is it that you want to say yes to you is it a friend is it a

say yes to you is it a friend is it a

say yes to you is it a friend is it a business associate is it your boss is it

business associate is it your boss is it

business associate is it your boss is it a possible date for Friday night who is

a possible date for Friday night who is

a possible date for Friday night who is it now when I because at the end of this

it now when I because at the end of this

it now when I because at the end of this talk I’m actually going to invite you

talk I’m actually going to invite you

talk I’m actually going to invite you I’m gonna challenge you to reach out to

I’m gonna challenge you to reach out to

I’m gonna challenge you to reach out to somebody now the idea of reaching out to

somebody now the idea of reaching out to

somebody now the idea of reaching out to somebody how many of you find that idea

somebody how many of you find that idea

somebody how many of you find that idea just a little bit scary yeah you know

just a little bit scary yeah you know

just a little bit scary yeah you know and I was terrified I mean here I was

and I was terrified I mean here I was

and I was terrified I mean here I was back on the doorstep here Lincoln

back on the doorstep here Lincoln

back on the doorstep here Lincoln Nebraska I’m about to knock on this door

Nebraska I’m about to knock on this door

Nebraska I’m about to knock on this door and I remember something that robbed my

and I remember something that robbed my

and I remember something that robbed my friend who got me into this she said to

friend who got me into this she said to

friend who got me into this she said to me he said Steve don’t try to sell

me he said Steve don’t try to sell

me he said Steve don’t try to sell anybody you just focus on loving and

anybody you just focus on loving and

anybody you just focus on loving and serving them and you focus on leaving

serving them and you focus on leaving

serving them and you focus on leaving them a little happier than when you came

them a little happier than when you came

them a little happier than when you came that got me going and that got me

that got me going and that got me

that got me going and that got me knocking people were friendly enough but

knocking people were friendly enough but

knocking people were friendly enough but nobody let me in I mean I was really bad

nobody let me in I mean I was really bad

nobody let me in I mean I was really bad and some people weren’t friendly at all

and some people weren’t friendly at all

and some people weren’t friendly at all I mean one lady comes the door she won’t

I mean one lady comes the door she won’t

I mean one lady comes the door she won’t even open the door

even open the door

even open the door she’s just frowning at me through the

she’s just frowning at me through the

she’s just frowning at me through the glass she’s like look you know I’m not

glass she’s like look you know I’m not

glass she’s like look you know I’m not interested you know just show me what

interested you know just show me what

interested you know just show me what you got

you got

you got I grabbed these five children’s books

I grabbed these five children’s books

I grabbed these five children’s books out of my satchel and I just completely

out of my satchel and I just completely

out of my satchel and I just completely terrified I totally blanked and I’m

terrified I totally blanked and I’m

terrified I totally blanked and I’m didn’t know what to do and I thought

didn’t know what to do and I thought

didn’t know what to do and I thought well let me at least try to love and

well let me at least try to love and

well let me at least try to love and serve her and leave her with a smile so

serve her and leave her with a smile so

serve her and leave her with a smile so all of a sudden my creativity kicked in

all of a sudden my creativity kicked in

all of a sudden my creativity kicked in I start actually you know reading little

I start actually you know reading little

I start actually you know reading little excerpts of the stories I I found voices

excerpts of the stories I I found voices

excerpts of the stories I I found voices for animal voices in me that I didn’t

for animal voices in me that I didn’t

for animal voices in me that I didn’t even knew I had she’s not smiling young

even knew I had she’s not smiling young

even knew I had she’s not smiling young man may I ask you a question yes

man may I ask you a question yes

man may I ask you a question yes will you take a MasterCard or do I have

will you take a MasterCard or do I have

will you take a MasterCard or do I have to write you a check

MasterCard cheque I take discover that’s

MasterCard cheque I take discover that’s how I made my first sale and I survived

how I made my first sale and I survived

how I made my first sale and I survived that summer and in fact because of

that summer and in fact because of

that summer and in fact because of things I learned along the way I

things I learned along the way I

things I learned along the way I actually finished that summer as one of

actually finished that summer as one of

actually finished that summer as one of the top first-year salespeople and then

the top first-year salespeople and then

the top first-year salespeople and then I actually went into business with my

I actually went into business with my

I actually went into business with my brother where we teach irony of ironies

brother where we teach irony of ironies

brother where we teach irony of ironies people we teach them how to market their

people we teach them how to market their

people we teach them how to market their books their products and their services

books their products and their services

books their products and their services and my dad couldn’t be prouder here’s

and my dad couldn’t be prouder here’s

and my dad couldn’t be prouder here’s what I’ve learned

what I’ve learned

what I’ve learned everyone has doors that if you knock on

everyone has doors that if you knock on

everyone has doors that if you knock on those doors they open they can bring

those doors they open they can bring

those doors they open they can bring incredible blessings but most of us

incredible blessings but most of us

incredible blessings but most of us never knock because we’re scared those

never knock because we’re scared those

never knock because we’re scared those doors could bring you sales they could

doors could bring you sales they could

doors could bring you sales they could bring you funding they could bring you

bring you funding they could bring you

bring you funding they could bring you advice they could bring you connections

advice they could bring you connections

advice they could bring you connections they could bring you publicity but you

they could bring you publicity but you

they could bring you publicity but you don’t knock on them and you know why I’m

don’t knock on them and you know why I’m

don’t knock on them and you know why I’m convinced it’s because we have a giant

convinced it’s because we have a giant

convinced it’s because we have a giant misconception of what it means to sell

misconception of what it means to sell

misconception of what it means to sell to sell is a dirty word people think

to sell is a dirty word people think

to sell is a dirty word people think it’s manipulative or something like that

it’s manipulative or something like that

it’s manipulative or something like that I have redefined what it is to sell I

I have redefined what it is to sell I

I have redefined what it is to sell I want to give you my definition I created

want to give you my definition I created

want to give you my definition I created a little acronym now I don’t really like

a little acronym now I don’t really like

a little acronym now I don’t really like acronyms but I I created this because I

acronyms but I I created this because I

acronyms but I I created this because I think it’s really helpful to sell s e L

think it’s really helpful to sell s e L

think it’s really helpful to sell s e L L sincerely encourage by listening

L sincerely encourage by listening

L sincerely encourage by listening and loving sincerely encouraged by

and loving sincerely encouraged by

and loving sincerely encouraged by listening and loving makes all the

listening and loving makes all the

listening and loving makes all the difference you know s is first sincerely

difference you know s is first sincerely

difference you know s is first sincerely when I think of sincere I think of

when I think of sincere I think of

when I think of sincere I think of Elaine she’s one of the sweetest most

Elaine she’s one of the sweetest most

Elaine she’s one of the sweetest most sincere people I know she came to me and

sincere people I know she came to me and

sincere people I know she came to me and she said Steve I I’m a psychologist I

she said Steve I I’m a psychologist I

she said Steve I I’m a psychologist I have this program that that really I

have this program that that really I

have this program that that really I know will help children I mean love for

know will help children I mean love for

know will help children I mean love for children just radiates from her and the

children just radiates from her and the

children just radiates from her and the thing is though Steve the schools aren’t

thing is though Steve the schools aren’t

thing is though Steve the schools aren’t interested nobody’s paying me I guess

interested nobody’s paying me I guess

interested nobody’s paying me I guess I’m just not much of a salesperson I

I’m just not much of a salesperson I

I’m just not much of a salesperson I said Elaine you have what what it really

said Elaine you have what what it really

said Elaine you have what what it really takes to sell you one of the most

takes to sell you one of the most

takes to sell you one of the most important assets your sincerity just

important assets your sincerity just

important assets your sincerity just need a little bit of training so I

need a little bit of training so I

need a little bit of training so I taught her how to have the conversation

taught her how to have the conversation

taught her how to have the conversation with people how to reach out she calls

with people how to reach out she calls

with people how to reach out she calls on the principal of a local school and

on the principal of a local school and

on the principal of a local school and when she calls on that principal

when she calls on that principal

when she calls on that principal principal says look I’ve got so much

principal says look I’ve got so much

principal says look I’ve got so much going on right now my calendar is just

going on right now my calendar is just

going on right now my calendar is just jammed the old Elaine would have just

jammed the old Elaine would have just

jammed the old Elaine would have just turned around and walked away rejected

turned around and walked away rejected

turned around and walked away rejected the new Elaine Elaine version 2.0 took a

the new Elaine Elaine version 2.0 took a

the new Elaine Elaine version 2.0 took a breath and just really experienced that

breath and just really experienced that

breath and just really experienced that principals stress and she just said wow

principals stress and she just said wow

principals stress and she just said wow I could see I could understand you

I could see I could understand you

I could see I could understand you really do have a lot going on since your

really do have a lot going on since your

really do have a lot going on since your calendars jammed now why don’t we just

calendars jammed now why don’t we just

calendars jammed now why don’t we just take a look and see when you might have

take a look and see when you might have

take a look and see when you might have time to talk for a few minutes because I

time to talk for a few minutes because I

time to talk for a few minutes because I know your kids would really love this

know your kids would really love this

know your kids would really love this she got the appointment she met with

she got the appointment she met with

she got the appointment she met with Elaine that to hit it off and as a

Elaine that to hit it off and as a

Elaine that to hit it off and as a result of that Elaine is now doing a

result of that Elaine is now doing a

result of that Elaine is now doing a pilot program at that school in fact

pilot program at that school in fact

pilot program at that school in fact she’s learned how to communicate her

she’s learned how to communicate her

she’s learned how to communicate her value so sincerely that she is speaking

value so sincerely that she is speaking

value so sincerely that she is speaking at conferences for teachers she’s

at conferences for teachers she’s

at conferences for teachers she’s training teachers internationally and

training teachers internationally and

training teachers internationally and she’s getting paid for it

she’s getting paid for it

she’s getting paid for it but it wouldn’t have happened if she

but it wouldn’t have happened if she

but it wouldn’t have happened if she hadn’t owned the sincerely part of her e

hadn’t owned the sincerely part of her e

hadn’t owned the sincerely part of her e is for encouragement encourage people to

is for encouragement encourage people to

is for encouragement encourage people to take action sometimes were hesitant to

take action sometimes were hesitant to

take action sometimes were hesitant to knock on a door because we’re worried

knock on a door because we’re worried

knock on a door because we’re worried about getting turned down do you know

about getting turned down do you know

about getting turned down do you know there are people that might just be

there are people that might just be

there are people that might just be waiting for

waiting for

waiting for you two knock on their door

you two knock on their door

you two knock on their door Careerbuilder did a survey 76% of people

Careerbuilder did a survey 76% of people

Careerbuilder did a survey 76% of people who are in a full-time job they’re

who are in a full-time job they’re

who are in a full-time job they’re looking for another job or at least

looking for another job or at least

looking for another job or at least they’re open to another opportunity you

they’re open to another opportunity you

they’re open to another opportunity you could encourage them to take that action

could encourage them to take that action

could encourage them to take that action somebody who who opened up an

somebody who who opened up an

somebody who who opened up an opportunity for me was my high school

opportunity for me was my high school

opportunity for me was my high school science teacher this guy was really shy

science teacher this guy was really shy

science teacher this guy was really shy a real introvert and you know I have to

a real introvert and you know I have to

a real introvert and you know I have to tell you he really was very boring as a

tell you he really was very boring as a

tell you he really was very boring as a teacher okay sorry mr. Bush if you’re

teacher okay sorry mr. Bush if you’re

teacher okay sorry mr. Bush if you’re watching you know but but mr. Bush saw

watching you know but but mr. Bush saw

watching you know but but mr. Bush saw me in the hallway and he said Steve can

me in the hallway and he said Steve can

me in the hallway and he said Steve can I talk to you for a minute

I talk to you for a minute

I talk to you for a minute oh yeah okay we go into his classroom he

oh yeah okay we go into his classroom he

oh yeah okay we go into his classroom he says Steve have you ever thought about

says Steve have you ever thought about

says Steve have you ever thought about wrestling no I’m 91 pounds that’s why I

wrestling no I’m 91 pounds that’s why I

wrestling no I’m 91 pounds that’s why I run winner track well Steve I’m the

run winner track well Steve I’m the

run winner track well Steve I’m the wrestling coach and I saw you goofing

wrestling coach and I saw you goofing

wrestling coach and I saw you goofing around in the gym and you’re really

around in the gym and you’re really

around in the gym and you’re really talented I I really think that you could

talented I I really think that you could

talented I I really think that you could do well with wrestling you can wrestle

do well with wrestling you can wrestle

do well with wrestling you can wrestle in your weight class I mean you’re a

in your weight class I mean you’re a

in your weight class I mean you’re a stud let me tell you something when

stud let me tell you something when

stud let me tell you something when you’re in ninth grade and you weigh 91

you’re in ninth grade and you weigh 91

you’re in ninth grade and you weigh 91 pounds and somebody calls you a stud you

pounds and somebody calls you a stud you

pounds and somebody calls you a stud you are encouraged to take action I didn’t

are encouraged to take action I didn’t

are encouraged to take action I didn’t run when a track I wrestled that winner

run when a track I wrestled that winner

run when a track I wrestled that winner and I had great memories I thought that

and I had great memories I thought that

and I had great memories I thought that he was a mild-mannered health teacher

he was a mild-mannered health teacher

he was a mild-mannered health teacher turns out mr. bush was a salesperson in

turns out mr. bush was a salesperson in

turns out mr. bush was a salesperson in disguise sincerely encouraged by

disguise sincerely encouraged by

disguise sincerely encouraged by listening a lot of people think that

listening a lot of people think that

listening a lot of people think that great salespeople are great talkers the

great salespeople are great talkers the

great salespeople are great talkers the best salespeople are the best listeners

best salespeople are the best listeners

best salespeople are the best listeners Forrester Research did a study and they

Forrester Research did a study and they

Forrester Research did a study and they found that among customers only 13%

found that among customers only 13%

found that among customers only 13% believe that a salesperson can

believe that a salesperson can

believe that a salesperson can understand their challenges and and

understand their challenges and and

understand their challenges and and truly help them the key is listening the

truly help them the key is listening the

truly help them the key is listening the key is asking questions what kinds of

key is asking questions what kinds of

key is asking questions what kinds of questions questions like what are your

questions questions like what are your

questions questions like what are your biggest goals where are you trying to go

biggest goals where are you trying to go

biggest goals where are you trying to go what’s getting in the way

what’s getting in the way

what’s getting in the way what have you tried what’s your story

what have you tried what’s your story

what have you tried what’s your story Robert Collier said the key to

Robert Collier said the key to

Robert Collier said the key to persuasion is to enter the conversation

persuasion is to enter the conversation

persuasion is to enter the conversation already going on in the person’s mind

already going on in the person’s mind

already going on in the person’s mind how are you gonna do that if you don’t

how are you gonna do that if you don’t

how are you gonna do that if you don’t ask questions

ask questions

ask questions sincerely encouraged by listening and

sincerely encouraged by listening and

sincerely encouraged by listening and the last L and that SEL is the most

the last L and that SEL is the most

the last L and that SEL is the most important one of all loving loving you

important one of all loving loving you

important one of all loving loving you know it’s amazing love is the most

know it’s amazing love is the most

know it’s amazing love is the most powerful force in the world we can

powerful force in the world we can

powerful force in the world we can overcome our greatest fears our greatest

overcome our greatest fears our greatest

overcome our greatest fears our greatest anxieties we can scale to new heights

anxieties we can scale to new heights

anxieties we can scale to new heights and yet when I talk to salespeople on

and yet when I talk to salespeople on

and yet when I talk to salespeople on business Lehner leaders and sales

business Lehner leaders and sales

business Lehner leaders and sales trainers I’m amazed at very very few

trainers I’m amazed at very very few

trainers I’m amazed at very very few companies ever used the word love in

companies ever used the word love in

companies ever used the word love in their training it’s amazing maybe that’s

their training it’s amazing maybe that’s

their training it’s amazing maybe that’s why according to Harvard Business Review

why according to Harvard Business Review

why according to Harvard Business Review people that are excited and that sign up

people that are excited and that sign up

people that are excited and that sign up for a position and sales they’re twice

for a position and sales they’re twice

for a position and sales they’re twice as likely to quit than people in other

as likely to quit than people in other

as likely to quit than people in other jobs I contend that’s because they were

jobs I contend that’s because they were

jobs I contend that’s because they were never really told what sales really is

never really told what sales really is

never really told what sales really is sales selling is love marketing is love

sales selling is love marketing is love

sales selling is love marketing is love it’s about loving people

it’s about loving people

it’s about loving people now I’ve had friends I’ve had business

now I’ve had friends I’ve had business

now I’ve had friends I’ve had business people tell me look you know this all

people tell me look you know this all

people tell me look you know this all sounds good Steve but don’t talk so much

sounds good Steve but don’t talk so much

sounds good Steve but don’t talk so much about love feels uncomfortable you know

about love feels uncomfortable you know

about love feels uncomfortable you know what I say to that I say they’ll they’ll

what I say to that I say they’ll they’ll

what I say to that I say they’ll they’ll say they’ll say don’t talk so much about

say they’ll say don’t talk so much about

say they’ll say don’t talk so much about love talk about how selling is serving I

love talk about how selling is serving I

love talk about how selling is serving I say okay but focus on loving people and

say okay but focus on loving people and

say okay but focus on loving people and you will end up serving them so much

you will end up serving them so much

you will end up serving them so much better

better

better it’s amazing what it can do you know

it’s amazing what it can do you know

it’s amazing what it can do you know it’s it’s one of these things where what

it’s it’s one of these things where what

it’s it’s one of these things where what I find about the power of love is that

I find about the power of love is that

I find about the power of love is that it completely gives you the courage and

it completely gives you the courage and

it completely gives you the courage and everything that you need everything that

everything that you need everything that

everything that you need everything that we’ve talked about can be summarized

we’ve talked about can be summarized

we’ve talked about can be summarized really really in that and one of the

really really in that and one of the

really really in that and one of the things that I that I that I found is

things that I that I that I found is

things that I that I that I found is that one of the biggest

that one of the biggest

that one of the biggest things you can do is focus on who you’re

things you can do is focus on who you’re

things you can do is focus on who you’re becoming in this process because it’s

becoming in this process because it’s

becoming in this process because it’s easy to get up here and talk about love

easy to get up here and talk about love

easy to get up here and talk about love but it’s also easy to forget to do

but it’s also easy to forget to do

but it’s also easy to forget to do everything I’ve just said I find myself

everything I’ve just said I find myself

everything I’ve just said I find myself I get so locked in sometimes to my goal

I get so locked in sometimes to my goal

I get so locked in sometimes to my goal and what I want to achieve and what I

and what I want to achieve and what I

and what I want to achieve and what I want to accomplish and I’m a million

want to accomplish and I’m a million

want to accomplish and I’m a million miles from this message I’m not loving

miles from this message I’m not loving

miles from this message I’m not loving people I’m not listening to people I’m

people I’m not listening to people I’m

people I’m not listening to people I’m getting irritated I’m getting annoyed

getting irritated I’m getting annoyed

getting irritated I’m getting annoyed I’m getting frustrated I’ve crossed to

I’m getting frustrated I’ve crossed to

I’m getting frustrated I’ve crossed to the dark side but I learned something

the dark side but I learned something

the dark side but I learned something from Augmon Dino is reading Augmon Dino

from Augmon Dino is reading Augmon Dino

from Augmon Dino is reading Augmon Dino and inspirational Raider for salespeople

and inspirational Raider for salespeople

and inspirational Raider for salespeople and actually it was inspired to create a

and actually it was inspired to create a

and actually it was inspired to create a technique and in that moment when I’m

technique and in that moment when I’m

technique and in that moment when I’m feeling stressed or fearful or angry or

feeling stressed or fearful or angry or

feeling stressed or fearful or angry or impatient I actually want to catch it I

impatient I actually want to catch it I

impatient I actually want to catch it I focus on the person I’m there to serve

focus on the person I’m there to serve

focus on the person I’m there to serve and I mentally without saying anything I

and I mentally without saying anything I

and I mentally without saying anything I say to them without saying any words

say to them without saying any words

say to them without saying any words just to my own in my own mind I say I

just to my own in my own mind I say I

just to my own in my own mind I say I love you I love you I love you and

love you I love you I love you and

love you I love you I love you and something happens that the crustiness

something happens that the crustiness

something happens that the crustiness around my heart starts to melt away I

around my heart starts to melt away I

around my heart starts to melt away I become more present to this person’s

become more present to this person’s

become more present to this person’s humanity and and more focused on them

humanity and and more focused on them

humanity and and more focused on them and more compassionate and when you do

and more compassionate and when you do

and more compassionate and when you do that you become a much more successful

that you become a much more successful

that you become a much more successful salesperson but you become a better

salesperson but you become a better

salesperson but you become a better human being

human being

human being reminds me of a story that one of my

reminds me of a story that one of my

reminds me of a story that one of my early mentors the late Spencer Hays told

early mentors the late Spencer Hays told

early mentors the late Spencer Hays told he said there was a pastor one Saturday

he said there was a pastor one Saturday

he said there was a pastor one Saturday who was working on his Saturday his

who was working on his Saturday his

who was working on his Saturday his Sunday sermon and his son kept bothering

Sunday sermon and his son kept bothering

Sunday sermon and his son kept bothering him you know kept interrupting him he

him you know kept interrupting him he

him you know kept interrupting him he said I got to figure out a way to keep

said I got to figure out a way to keep

said I got to figure out a way to keep this kid busy so he grabbed a National

this kid busy so he grabbed a National

this kid busy so he grabbed a National Geographic magazine and he he found a

Geographic magazine and he he found a

Geographic magazine and he he found a picture of the planet Earth and he tore

picture of the planet Earth and he tore

picture of the planet Earth and he tore it out cut it up into little pieces and

it out cut it up into little pieces and

it out cut it up into little pieces and gave it to his son and he said put the

gave it to his son and he said put the

gave it to his son and he said put the planet Earth back together here’s some

planet Earth back together here’s some

planet Earth back together here’s some scotch tape and let me know when you’re

scotch tape and let me know when you’re

scotch tape and let me know when you’re done he’s figuring this will keep the

done he’s figuring this will keep the

done he’s figuring this will keep the kid busy for hours kid comes back ten

kid busy for hours kid comes back ten

kid busy for hours kid comes back ten minutes later done

minutes later done

minutes later done proudly holding the world all taped back

proudly holding the world all taped back

proudly holding the world all taped back together his father can’t believe it he

together his father can’t believe it he

together his father can’t believe it he goes what how did she do that it was

goes what how did she do that it was

goes what how did she do that it was easy dad see on the other side of the

easy dad see on the other side of the

easy dad see on the other side of the page there was a picture of a person and

page there was a picture of a person and

page there was a picture of a person and I figured if I got the person right the

I figured if I got the person right the

I figured if I got the person right the world would be right say that again I

world would be right say that again I

world would be right say that again I figured if I got the person right the

figured if I got the person right the

figured if I got the person right the world would be right focus on being the

world would be right focus on being the

world would be right focus on being the right person and the world will be so

right person and the world will be so

right person and the world will be so much easier to reach focus on sincerely

much easier to reach focus on sincerely

much easier to reach focus on sincerely encouraging by listening and by loving

encouraging by listening and by loving

encouraging by listening and by loving and you will be amazed at the courage

and you will be amazed at the courage

and you will be amazed at the courage you have to go to doors the courage you

you have to go to doors the courage you

you have to go to doors the courage you have to knock on doors you will be

have to knock on doors you will be

have to knock on doors you will be amazed at how many of those people thank

amazed at how many of those people thank

amazed at how many of those people thank you for changing their life so whose

you for changing their life so whose

you for changing their life so whose door should you be knocking on who do

door should you be knocking on who do

door should you be knocking on who do you wish would say yes to you I want you

you wish would say yes to you I want you

you wish would say yes to you I want you to go

to go

to go I want you you’ll never be more

I want you you’ll never be more

I want you you’ll never be more motivated than now I want you to go send

motivated than now I want you to go send

motivated than now I want you to go send them a text send them an email make a

them a text send them an email make a

them a text send them an email make a call take some action and begin a

call take some action and begin a

call take some action and begin a conversation with them that’s what love

conversation with them that’s what love

conversation with them that’s what love would do and let me know how it goes

would do and let me know how it goes

would do and let me know how it goes because I am rooting for you knock on

because I am rooting for you knock on

because I am rooting for you knock on that door today and if you do you will

that door today and if you do you will

that door today and if you do you will begin one of the greatest journeys of

begin one of the greatest journeys of

begin one of the greatest journeys of your life thank you

your life thank you

your life thank you [Applause]

”

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