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We Owe It To Our Shareholders | Casey Davies-Bell | TEDxDunedin


enterprise as one of most powerful

enterprise as one of most powerful vehicles for change

vehicles for change

vehicles for change good or bad

good or bad

good or bad my name is Casey and today I’m going to

my name is Casey and today I’m going to

my name is Casey and today I’m going to share with you how Enterprise can be a

share with you how Enterprise can be a

share with you how Enterprise can be a powerful vehicle for changing our

powerful vehicle for changing our

powerful vehicle for changing our consumer behavior and shopping shapes

consumer behavior and shopping shapes

consumer behavior and shopping shapes the future that we live in an example of

the future that we live in an example of

the future that we live in an example of this is just about every technology that

this is just about every technology that

this is just about every technology that we use that makes our lives better

we use that makes our lives better

we use that makes our lives better often technologies that we take for

often technologies that we take for

often technologies that we take for granted actually come from the

granted actually come from the

granted actually come from the development of enterprise the UN and

development of enterprise the UN and

development of enterprise the UN and 2015 did a force report that since the

2015 did a force report that since the

2015 did a force report that since the end of the 20th century people living in

end of the 20th century people living in

end of the 20th century people living in extreme poverty has haft from 1993 to

extreme poverty has haft from 1993 to

extreme poverty has haft from 1993 to 2010 alone it decreased by from 43

2010 alone it decreased by from 43

2010 alone it decreased by from 43 percent down to 21 percent people live

percent down to 21 percent people live

percent down to 21 percent people live in extreme poverty one of the key

in extreme poverty one of the key

in extreme poverty one of the key factors that was actually behind this

factors that was actually behind this

factors that was actually behind this was the growth vetters happening in

was the growth vetters happening in

was the growth vetters happening in developed countries and the report fix

developed countries and the report fix

developed countries and the report fix that that’s leading to that’s 1 billion

that that’s leading to that’s 1 billion

that that’s leading to that’s 1 billion people that have been lifted above

people that have been lifted above

people that have been lifted above extreme poverty it makes you wonder if

extreme poverty it makes you wonder if

extreme poverty it makes you wonder if we were to keep that trend could we move

we were to keep that trend could we move

we were to keep that trend could we move towards eliminating extreme poverty

towards eliminating extreme poverty

towards eliminating extreme poverty there are examples now of companies that

there are examples now of companies that

there are examples now of companies that are arguably more powerful than

are arguably more powerful than

are arguably more powerful than countries EPEL been an example last year

countries EPEL been an example last year

countries EPEL been an example last year in 2016 the of revenue was over 230

in 2016 the of revenue was over 230

in 2016 the of revenue was over 230 billion dollars from that they put over

billion dollars from that they put over

billion dollars from that they put over 200 billion dollars in the bank now if

200 billion dollars in the bank now if

200 billion dollars in the bank now if you look at New Zealand’s GDP last year

you look at New Zealand’s GDP last year

you look at New Zealand’s GDP last year it was a hundred and eighty five billion

it was a hundred and eighty five billion

it was a hundred and eighty five billion arguably apples revenue is bigger than

arguably apples revenue is bigger than

arguably apples revenue is bigger than the New Zealand economy makes you wonder

the New Zealand economy makes you wonder

the New Zealand economy makes you wonder imagine if they turned into a social

imagine if they turned into a social

imagine if they turned into a social enterprise and they dedicated that

enterprise and they dedicated that

enterprise and they dedicated that towards some of the world problems

towards some of the world problems

towards some of the world problems imagine the problems that they would be

imagine the problems that they would be

imagine the problems that they would be able to help there are other companies

able to help there are other companies

able to help there are other companies creating waves as well Tesla known for

creating waves as well Tesla known for

creating waves as well Tesla known for making electric cars succeeding

making electric cars succeeding

making electric cars succeeding their mission is to help accelerate the

their mission is to help accelerate the

their mission is to help accelerate the world’s transition to sustainable energy

world’s transition to sustainable energy

world’s transition to sustainable energy they have actually proved it viable now

they have actually proved it viable now

they have actually proved it viable now within the marketplace for electric cars

within the marketplace for electric cars

within the marketplace for electric cars and as a result there’s now large

and as a result there’s now large

and as a result there’s now large manufacturing car plants that creating

manufacturing car plants that creating

manufacturing car plants that creating initiatives for TVs in fact every car

initiatives for TVs in fact every car

initiatives for TVs in fact every car company now has some initiative for TVs

company now has some initiative for TVs

company now has some initiative for TVs to varying levels some take it more

to varying levels some take it more

to varying levels some take it more seriously than others but it just goes

seriously than others but it just goes

seriously than others but it just goes to show you what can happen when a

to show you what can happen when a

to show you what can happen when a business starts to look at the social

business starts to look at the social

business starts to look at the social elements and they get the support behind

elements and they get the support behind

elements and they get the support behind them but Tesla’s doing more than just

them but Tesla’s doing more than just

them but Tesla’s doing more than just paving the way of electrical vehicles so

paving the way of electrical vehicles so

paving the way of electrical vehicles so their innovations towards lithium-ion

their innovations towards lithium-ion

their innovations towards lithium-ion batteries have completely unlocked

batteries have completely unlocked

batteries have completely unlocked the potential of what solar energy can

the potential of what solar energy can

the potential of what solar energy can do as a result their subsidiary solar

do as a result their subsidiary solar

do as a result their subsidiary solar city is actually working closely with

city is actually working closely with

city is actually working closely with the Indian government and as a result of

the Indian government and as a result of

the Indian government and as a result of their they have mothballed 18 proposed

their they have mothballed 18 proposed

their they have mothballed 18 proposed coal-fired energy plants 18 any place

coal-fired energy plants 18 any place

coal-fired energy plants 18 any place clean solar energy farms which is pretty

clean solar energy farms which is pretty

clean solar energy farms which is pretty cool the roof will fix of that as well

cool the roof will fix of that as well

cool the roof will fix of that as well as that the Indian government that was

as that the Indian government that was

as that the Indian government that was previously not too big on the Paris

previously not too big on the Paris

previously not too big on the Paris Accord actually ended up signing up and

Accord actually ended up signing up and

Accord actually ended up signing up and it’s proof that when you you mix

it’s proof that when you you mix

it’s proof that when you you mix enterprise worth with the social

enterprise worth with the social

enterprise worth with the social elements it can be a driver for change

elements it can be a driver for change

elements it can be a driver for change even at a government level but it’s not

even at a government level but it’s not

even at a government level but it’s not just Tesla in other companies making a

just Tesla in other companies making a

just Tesla in other companies making a difference that are outside the fossil

difference that are outside the fossil

difference that are outside the fossil fuel industry is Eve energy that many of

fuel industry is Eve energy that many of

fuel industry is Eve energy that many of us will know very well who acquired the

us will know very well who acquired the

us will know very well who acquired the assets of shell when they liquidated for

assets of shell when they liquidated for

assets of shell when they liquidated for New Zealand and are now the exclusive

New Zealand and are now the exclusive

New Zealand and are now the exclusive supplier of shell products Zeeb energy

supplier of shell products Zeeb energy

supplier of shell products Zeeb energy an unlikely hero and New Zealand

an unlikely hero and New Zealand

an unlikely hero and New Zealand sustainability practice front under the

sustainability practice front under the

sustainability practice front under the wise leadership of Mike bina has decided

wise leadership of Mike bina has decided

wise leadership of Mike bina has decided that they want to be a part of this

that they want to be a part of this

that they want to be a part of this solution opposed so part of the problem

solution opposed so part of the problem

solution opposed so part of the problem what’s it look like they’ve made a

what’s it look like they’ve made a

what’s it look like they’ve made a commitment that the operational carbon

commitment that the operational carbon

commitment that the operational carbon emissions they want to be zero by 2020

emissions they want to be zero by 2020

emissions they want to be zero by 2020 so the idea being food

so the idea being food

so the idea being food into the operational carbon we reduced

into the operational carbon we reduced

into the operational carbon we reduced and the other they’ll have to offset at

and the other they’ll have to offset at

and the other they’ll have to offset at this point that’s a pretty big statement

this point that’s a pretty big statement

this point that’s a pretty big statement for a company to make and it’s a company

for a company to make and it’s a company

for a company to make and it’s a company moving towards trying to make a

moving towards trying to make a

moving towards trying to make a difference also no waste to landfill is

difference also no waste to landfill is

difference also no waste to landfill is part of their plan so they’re having to

part of their plan so they’re having to

part of their plan so they’re having to recycle just about everything they

recycle just about everything they

recycle just about everything they possibly can 30% less power use and they

possibly can 30% less power use and they

possibly can 30% less power use and they also have the world’s only fully

also have the world’s only fully

also have the world’s only fully privately funded biofuel plant the

privately funded biofuel plant the

privately funded biofuel plant the aspiration to make many more of these

aspiration to make many more of these

aspiration to make many more of these and ultimately be able to stop them

and ultimately be able to stop them

and ultimately be able to stop them having to import diesel which is pretty

having to import diesel which is pretty

having to import diesel which is pretty cool they’re leading the way on their

cool they’re leading the way on their

cool they’re leading the way on their evie charging stations so they’ve

evie charging stations so they’ve

evie charging stations so they’ve currently got six fast charging stations

currently got six fast charging stations

currently got six fast charging stations for EVs between Auckland Wellington and

for EVs between Auckland Wellington and

for EVs between Auckland Wellington and Christchurch with the plan of expanding

Christchurch with the plan of expanding

Christchurch with the plan of expanding more of that as the Evo ownership

more of that as the Evo ownership

more of that as the Evo ownership increases which is doing which is

increases which is doing which is

increases which is doing which is fantastic and many of you know that

fantastic and many of you know that

fantastic and many of you know that Dunedin is also a hotspot for us with an

Dunedin is also a hotspot for us with an

Dunedin is also a hotspot for us with an event that’s happening tomorrow on there

event that’s happening tomorrow on there

event that’s happening tomorrow on there they sauce ethically for their coffee

they sauce ethically for their coffee

they sauce ethically for their coffee supplies compostable packaging but you

supplies compostable packaging but you

supplies compostable packaging but you can actually put in your garden it

can actually put in your garden it

can actually put in your garden it doesn’t have to go to an industrial

doesn’t have to go to an industrial

doesn’t have to go to an industrial level composting plant i’ve given back

level composting plant i’ve given back

level composting plant i’ve given back over a million to the community through

over a million to the community through

over a million to the community through the good in the hood program just in

the good in the hood program just in

the good in the hood program just in 2017 alone and it really demonstrates

2017 alone and it really demonstrates

2017 alone and it really demonstrates that when a business starts standing

that when a business starts standing

that when a business starts standing behind these values the support that can

behind these values the support that can

behind these values the support that can happen and when you look at they’re

happen and when you look at they’re

happen and when you look at they’re doing this over two hundred and three of

doing this over two hundred and three of

doing this over two hundred and three of the air for courts across jersey on

the air for courts across jersey on

the air for courts across jersey on they’re actually a leader and paving the

they’re actually a leader and paving the

they’re actually a leader and paving the way for other service stations it’s not

way for other service stations it’s not

way for other service stations it’s not just in New Zealand but in the world

just in New Zealand but in the world

just in New Zealand but in the world that really can make a difference I

that really can make a difference I

that really can make a difference I guess that’s enterprise what about can

guess that’s enterprise what about can

guess that’s enterprise what about can choose so they’re lickin’s are coming up

choose so they’re lickin’s are coming up

choose so they’re lickin’s are coming up on the 23rd of this month fourteen days

on the 23rd of this month fourteen days

on the 23rd of this month fourteen days away everyone’s vote is up for grabs but

away everyone’s vote is up for grabs but

away everyone’s vote is up for grabs but what if I told you that in some ways you

what if I told you that in some ways you

what if I told you that in some ways you vote every day or the reality is that

vote every day or the reality is that

vote every day or the reality is that you actually do McDonald’s you see this

you actually do McDonald’s you see this

you actually do McDonald’s you see this at major intersections all over the

at major intersections all over the

at major intersections all over the world in fact in 2016 they had 36

world in fact in 2016 they had 36

world in fact in 2016 they had 36 thousand eight hundred and ninety nine

thousand eight hundred and ninety nine

thousand eight hundred and ninety nine stores and sold 268 million customers

stores and sold 268 million customers

stores and sold 268 million customers every single

every single

every single they how was McDonald’s so powerful how

they how was McDonald’s so powerful how

they how was McDonald’s so powerful how do they have so many stores the reality

do they have so many stores the reality

do they have so many stores the reality of it is because we spend our money

of it is because we spend our money

of it is because we spend our money there we empower them when we shop there

there we empower them when we shop there

there we empower them when we shop there and it’s an example of how much a

and it’s an example of how much a

and it’s an example of how much a business rent enterprise can expand mean

business rent enterprise can expand mean

business rent enterprise can expand mean when people do so on the other side of

when people do so on the other side of

when people do so on the other side of the coin Camry has had an interesting

the coin Camry has had an interesting

the coin Camry has had an interesting example in 2009

example in 2009

example in 2009 where they made a decision to introduce

where they made a decision to introduce

where they made a decision to introduce palm oil and to the products to save

palm oil and to the products to save

palm oil and to the products to save costs in a particularly area and there

costs in a particularly area and there

costs in a particularly area and there were turns out there equality Kiwis that

were turns out there equality Kiwis that

were turns out there equality Kiwis that were aware of how contentious that the

were aware of how contentious that the

were aware of how contentious that the topic was on there and how it was being

topic was on there and how it was being

topic was on there and how it was being sourced from Indonesia and Malaysia a

sourced from Indonesia and Malaysia a

sourced from Indonesia and Malaysia a huge amount of that was causing demos

huge amount of that was causing demos

huge amount of that was causing demos not only to the deforestation but the

not only to the deforestation but the

not only to the deforestation but the ripple effects of that was increased

ripple effects of that was increased

ripple effects of that was increased climate change and they were orangutangs

climate change and they were orangutangs

climate change and they were orangutangs on the wildlife that are dying off

on the wildlife that are dying off

on the wildlife that are dying off credit to kbreeze people stopped

credit to kbreeze people stopped

credit to kbreeze people stopped purchasing ins and should go forward

purchasing ins and should go forward

purchasing ins and should go forward occurs at the time they changed their

occurs at the time they changed their

occurs at the time they changed their purchasing habits kbreeze straight away

purchasing habits kbreeze straight away

purchasing habits kbreeze straight away that everything they could to reverse it

that everything they could to reverse it

that everything they could to reverse it and took it out of their product which

and took it out of their product which

and took it out of their product which is those credit to carries for doing

is those credit to carries for doing

is those credit to carries for doing that they listen to the customers but

that they listen to the customers but

that they listen to the customers but what that show is just through our

what that show is just through our

what that show is just through our purchasing decisions we shaped a whole

purchasing decisions we shaped a whole

purchasing decisions we shaped a whole strategy for a business at the time

strategy for a business at the time

strategy for a business at the time eight years later we’re still talking

eight years later we’re still talking

eight years later we’re still talking about it there’s a huge report FEX on

about it there’s a huge report FEX on

about it there’s a huge report FEX on the decisions that the business makes so

the decisions that the business makes so

the decisions that the business makes so bob willard from the university of

bob willard from the university of

bob willard from the university of toronto did a study that following best

toronto did a study that following best

toronto did a study that following best practice for a business can improve

practice for a business can improve

practice for a business can improve profits for small to medium sized

profits for small to medium sized

profits for small to medium sized enterprises by as much as fifty one

enterprises by as much as fifty one

enterprises by as much as fifty one percent for larger organizations as much

percent for larger organizations as much

percent for larger organizations as much as eighty one percent and this is over a

as eighty one percent and this is over a

as eighty one percent and this is over a five year period compared to doing

five year period compared to doing

five year period compared to doing nothing it’s an absolute no-brainer for

nothing it’s an absolute no-brainer for

nothing it’s an absolute no-brainer for a business the example is that he was

a business the example is that he was

a business the example is that he was able to conclude as it increases revenue

able to conclude as it increases revenue

able to conclude as it increases revenue kind of like the example were talking

kind of like the example were talking

kind of like the example were talking about before with with McDonald’s we if

about before with with McDonald’s we if

about before with with McDonald’s we if a if a business has a message out there

a if a business has a message out there

a if a business has a message out there that’s captivating for whatever reason

that’s captivating for whatever reason

that’s captivating for whatever reason and people start spending there that

and people start spending there that

and people start spending there that increases Deer River new sustainability

increases Deer River new sustainability

increases Deer River new sustainability as we’ve heard about

as we’ve heard about

as we’ve heard about different topics before it’s becoming

different topics before it’s becoming

different topics before it’s becoming more important and as a result people

more important and as a result people

more important and as a result people looking to shop there also the benefits

looking to shop there also the benefits

looking to shop there also the benefits being reduced energy reduced waste

being reduced energy reduced waste

being reduced energy reduced waste reduced materials increased productivity

reduced materials increased productivity

reduced materials increased productivity because people want to work for the good

because people want to work for the good

because people want to work for the good guys and they want to work hard and do

guys and they want to work hard and do

guys and they want to work hard and do good things and reduce turnover

good things and reduce turnover

good things and reduce turnover ultimately leading to increased profit

ultimately leading to increased profit

ultimately leading to increased profit so to speed up this transition what can

so to speed up this transition what can

so to speed up this transition what can we do it’s incredibly important to

we do it’s incredibly important to

we do it’s incredibly important to educate so for those of you out there

educate so for those of you out there

educate so for those of you out there with kids engage in enviros skills or

with kids engage in enviros skills or

with kids engage in enviros skills or have their engaged into the curriculum

have their engaged into the curriculum

have their engaged into the curriculum so when a kid learns something at school

so when a kid learns something at school

so when a kid learns something at school such as on the sustainability frontier

such as on the sustainability frontier

such as on the sustainability frontier they bring it home and they also take it

they bring it home and they also take it

they bring it home and they also take it into the life but we all know kids can

into the life but we all know kids can

into the life but we all know kids can also be quite to the forefront of

also be quite to the forefront of

also be quite to the forefront of telling how things should be done so

telling how things should be done so

telling how things should be done so that’s a great way to get it into

that’s a great way to get it into

that’s a great way to get it into families and actually spread it that way

families and actually spread it that way

families and actually spread it that way there are other things as well so with

there are other things as well so with

there are other things as well so with Otero Polytechnic is a graduate diploma

Otero Polytechnic is a graduate diploma

Otero Polytechnic is a graduate diploma in sustainable practice an example of so

in sustainable practice an example of so

in sustainable practice an example of so many ways of how things are starting to

many ways of how things are starting to

many ways of how things are starting to be created to help empower people and to

be created to help empower people and to

be created to help empower people and to get the skill sets and tools they need

get the skill sets and tools they need

get the skill sets and tools they need to move out there and then the natural

to move out there and then the natural

to move out there and then the natural step adding sustainable principles again

step adding sustainable principles again

step adding sustainable principles again for organizations there is an array of

for organizations there is an array of

for organizations there is an array of things that are popping up everywhere

things that are popping up everywhere

things that are popping up everywhere because people here and the exciting

because people here and the exciting

because people here and the exciting thing as their enterprise is bring them

thing as their enterprise is bring them

thing as their enterprise is bring them into the fold as well but it’s so

into the fold as well but it’s so

into the fold as well but it’s so important to trust look for brands like

important to trust look for brands like

important to trust look for brands like Fairtrade for things like carbon zero

Fairtrade for things like carbon zero

Fairtrade for things like carbon zero because when you shop and you choose a

because when you shop and you choose a

because when you shop and you choose a brand that has these sorts of things

brand that has these sorts of things

brand that has these sorts of things behind it what you’re doing is you’re

behind it what you’re doing is you’re

behind it what you’re doing is you’re actually supporting them to continue

actually supporting them to continue

actually supporting them to continue doing these sort of activities and when

doing these sort of activities and when

doing these sort of activities and when you support them to do that not only

you support them to do that not only

you support them to do that not only they can continue but it also encourages

they can continue but it also encourages

they can continue but it also encourages and forces other businesses to start

and forces other businesses to start

and forces other businesses to start following suit as well the reality is

following suit as well the reality is

following suit as well the reality is that we were voting with that money and

that we were voting with that money and

that we were voting with that money and we shape in the future based on we was

we shape in the future based on we was

we shape in the future based on we was spending our money so that’s why I ended

spending our money so that’s why I ended

spending our money so that’s why I ended up creating gear with the team in fact

up creating gear with the team in fact

up creating gear with the team in fact it actually happened in this very

it actually happened in this very

it actually happened in this very building by net pillar post here at a

building by net pillar post here at a

building by net pillar post here at a start-up weekend in 2015 gear is a

start-up weekend in 2015 gear is a

start-up weekend in 2015 gear is a social enterprise a

social enterprise a

social enterprise a helping accelerate the world to sustain

helping accelerate the world to sustain

helping accelerate the world to sustain practice so the way that works is

practice so the way that works is

practice so the way that works is businesses really do in many cases want

businesses really do in many cases want

businesses really do in many cases want to become more sustainable but it’s hard

to become more sustainable but it’s hard

to become more sustainable but it’s hard and that’s what’s important is helping

and that’s what’s important is helping

and that’s what’s important is helping them become more sustainable in the

them become more sustainable in the

them become more sustainable in the process but also linking them up with

process but also linking them up with

process but also linking them up with the people because we’re we spend our

the people because we’re we spend our

the people because we’re we spend our money counts for the sake of an analogy

money counts for the sake of an analogy

money counts for the sake of an analogy what’s important I think with the theme

what’s important I think with the theme

what’s important I think with the theme of this as well as its enterprise and

of this as well as its enterprise and

of this as well as its enterprise and consumer shopping behavior and the idea

consumer shopping behavior and the idea

consumer shopping behavior and the idea here is to create a reinforcing loop for

here is to create a reinforcing loop for

here is to create a reinforcing loop for positive change quick anecdote if you

positive change quick anecdote if you

positive change quick anecdote if you had some disposable income over here and

had some disposable income over here and

had some disposable income over here and if you invested that successfully into a

if you invested that successfully into a

if you invested that successfully into a portfolio you’d have more disposable

portfolio you’d have more disposable

portfolio you’d have more disposable income that will come back with that

income that will come back with that

income that will come back with that increased disposable income and you

increased disposable income and you

increased disposable income and you invested that as well

invested that as well

invested that as well the amount of money there would come

the amount of money there would come

the amount of money there would come back and it becomes a reinforcement loop

back and it becomes a reinforcement loop

back and it becomes a reinforcement loop what needs to happen throughout the

what needs to happen throughout the

what needs to happen throughout the world and is happening and gear is

world and is happening and gear is

world and is happening and gear is trying to play a part in there its

trying to play a part in there its

trying to play a part in there its create array of reinforcing it for

create array of reinforcing it for

create array of reinforcing it for positive change the idea being to help

positive change the idea being to help

positive change the idea being to help businesses become more sustainable and

businesses become more sustainable and

businesses become more sustainable and pass 10% of that revenue back as cash

pass 10% of that revenue back as cash

pass 10% of that revenue back as cash prizes or as rewards to incentivize

prizes or as rewards to incentivize

prizes or as rewards to incentivize people to make good decisions that and

people to make good decisions that and

people to make good decisions that and turn driving more money towards

turn driving more money towards

turn driving more money towards businesses that are trying to do the

businesses that are trying to do the

businesses that are trying to do the best and in turn more businesses

best and in turn more businesses

best and in turn more businesses engaging in it circling back round of

engaging in it circling back round of

engaging in it circling back round of reinforcing loop but the most important

reinforcing loop but the most important

reinforcing loop but the most important thing in even regardless of gear is the

thing in even regardless of gear is the

thing in even regardless of gear is the fact that where we’re spending our money

fact that where we’re spending our money

fact that where we’re spending our money really does count

really does count

really does count so with this have been the emissions

so with this have been the emissions

so with this have been the emissions businesses really do try engage but it’s

businesses really do try engage but it’s

businesses really do try engage but it’s hard so it’s important that we ever we

hard so it’s important that we ever we

hard so it’s important that we ever we can we look for ways on how we can help

can we look for ways on how we can help

can we look for ways on how we can help the process the idea what this is an

the process the idea what this is an

the process the idea what this is an assessment where businesses can measure

assessment where businesses can measure

assessment where businesses can measure their where the operations are and

their where the operations are and

their where the operations are and listing them kind of like a like it kind

listing them kind of like a like it kind

listing them kind of like a like it kind of like the Yellow Pages ad zip but in

of like the Yellow Pages ad zip but in

of like the Yellow Pages ad zip but in order of how sustainable they’re making

order of how sustainable they’re making

order of how sustainable they’re making it easy for the people because I’m sure

it easy for the people because I’m sure

it easy for the people because I’m sure many of you will have super busy

many of you will have super busy

many of you will have super busy schedules and the reality is even if you

schedules and the reality is even if you

schedules and the reality is even if you how do consistently shop with people or

how do consistently shop with people or

how do consistently shop with people or businesses that follow your ethos it can

businesses that follow your ethos it can

businesses that follow your ethos it can be incredibly hard

be incredibly hard

be incredibly hard we really do vote with our money and we

we really do vote with our money and we

we really do vote with our money and we have a responsibility to our

have a responsibility to our

have a responsibility to our shareholders what I mean by that it’s to

shareholders what I mean by that it’s to

shareholders what I mean by that it’s to the planet planet we live on so the

the planet planet we live on so the

the planet planet we live on so the animals that have to put up with the

animals that have to put up with the

animals that have to put up with the decisions we make

decisions we make

decisions we make – then tire human race we can live in a

– then tire human race we can live in a

– then tire human race we can live in a bit of water thank you

bit of water thank you

bit of water thank you [Applause]

”

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