
enterprise as one of most powerful vehicles for change
vehicles for change
vehicles for change good or bad
good or bad
good or bad my name is Casey and today I’m going to
my name is Casey and today I’m going to
my name is Casey and today I’m going to share with you how Enterprise can be a
share with you how Enterprise can be a
share with you how Enterprise can be a powerful vehicle for changing our
powerful vehicle for changing our
powerful vehicle for changing our consumer behavior and shopping shapes
consumer behavior and shopping shapes
consumer behavior and shopping shapes the future that we live in an example of
the future that we live in an example of
the future that we live in an example of this is just about every technology that
this is just about every technology that
this is just about every technology that we use that makes our lives better
we use that makes our lives better
we use that makes our lives better often technologies that we take for
often technologies that we take for
often technologies that we take for granted actually come from the
granted actually come from the
granted actually come from the development of enterprise the UN and
development of enterprise the UN and
development of enterprise the UN and 2015 did a force report that since the
2015 did a force report that since the
2015 did a force report that since the end of the 20th century people living in
end of the 20th century people living in
end of the 20th century people living in extreme poverty has haft from 1993 to
extreme poverty has haft from 1993 to
extreme poverty has haft from 1993 to 2010 alone it decreased by from 43
2010 alone it decreased by from 43
2010 alone it decreased by from 43 percent down to 21 percent people live
percent down to 21 percent people live
percent down to 21 percent people live in extreme poverty one of the key
in extreme poverty one of the key
in extreme poverty one of the key factors that was actually behind this
factors that was actually behind this
factors that was actually behind this was the growth vetters happening in
was the growth vetters happening in
was the growth vetters happening in developed countries and the report fix
developed countries and the report fix
developed countries and the report fix that that’s leading to that’s 1 billion
that that’s leading to that’s 1 billion
that that’s leading to that’s 1 billion people that have been lifted above
people that have been lifted above
people that have been lifted above extreme poverty it makes you wonder if
extreme poverty it makes you wonder if
extreme poverty it makes you wonder if we were to keep that trend could we move
we were to keep that trend could we move
we were to keep that trend could we move towards eliminating extreme poverty
towards eliminating extreme poverty
towards eliminating extreme poverty there are examples now of companies that
there are examples now of companies that
there are examples now of companies that are arguably more powerful than
are arguably more powerful than
are arguably more powerful than countries EPEL been an example last year
countries EPEL been an example last year
countries EPEL been an example last year in 2016 the of revenue was over 230
in 2016 the of revenue was over 230
in 2016 the of revenue was over 230 billion dollars from that they put over
billion dollars from that they put over
billion dollars from that they put over 200 billion dollars in the bank now if
200 billion dollars in the bank now if
200 billion dollars in the bank now if you look at New Zealand’s GDP last year
you look at New Zealand’s GDP last year
you look at New Zealand’s GDP last year it was a hundred and eighty five billion
it was a hundred and eighty five billion
it was a hundred and eighty five billion arguably apples revenue is bigger than
arguably apples revenue is bigger than
arguably apples revenue is bigger than the New Zealand economy makes you wonder
the New Zealand economy makes you wonder
the New Zealand economy makes you wonder imagine if they turned into a social
imagine if they turned into a social
imagine if they turned into a social enterprise and they dedicated that
enterprise and they dedicated that
enterprise and they dedicated that towards some of the world problems
towards some of the world problems
towards some of the world problems imagine the problems that they would be
imagine the problems that they would be
imagine the problems that they would be able to help there are other companies
able to help there are other companies
able to help there are other companies creating waves as well Tesla known for
creating waves as well Tesla known for
creating waves as well Tesla known for making electric cars succeeding
making electric cars succeeding
making electric cars succeeding their mission is to help accelerate the
their mission is to help accelerate the
their mission is to help accelerate the world’s transition to sustainable energy
world’s transition to sustainable energy
world’s transition to sustainable energy they have actually proved it viable now
they have actually proved it viable now
they have actually proved it viable now within the marketplace for electric cars
within the marketplace for electric cars
within the marketplace for electric cars and as a result there’s now large
and as a result there’s now large
and as a result there’s now large manufacturing car plants that creating
manufacturing car plants that creating
manufacturing car plants that creating initiatives for TVs in fact every car
initiatives for TVs in fact every car
initiatives for TVs in fact every car company now has some initiative for TVs
company now has some initiative for TVs
company now has some initiative for TVs to varying levels some take it more
to varying levels some take it more
to varying levels some take it more seriously than others but it just goes
seriously than others but it just goes
seriously than others but it just goes to show you what can happen when a
to show you what can happen when a
to show you what can happen when a business starts to look at the social
business starts to look at the social
business starts to look at the social elements and they get the support behind
elements and they get the support behind
elements and they get the support behind them but Tesla’s doing more than just
them but Tesla’s doing more than just
them but Tesla’s doing more than just paving the way of electrical vehicles so
paving the way of electrical vehicles so
paving the way of electrical vehicles so their innovations towards lithium-ion
their innovations towards lithium-ion
their innovations towards lithium-ion batteries have completely unlocked
batteries have completely unlocked
batteries have completely unlocked the potential of what solar energy can
the potential of what solar energy can
the potential of what solar energy can do as a result their subsidiary solar
do as a result their subsidiary solar
do as a result their subsidiary solar city is actually working closely with
city is actually working closely with
city is actually working closely with the Indian government and as a result of
the Indian government and as a result of
the Indian government and as a result of their they have mothballed 18 proposed
their they have mothballed 18 proposed
their they have mothballed 18 proposed coal-fired energy plants 18 any place
coal-fired energy plants 18 any place
coal-fired energy plants 18 any place clean solar energy farms which is pretty
clean solar energy farms which is pretty
clean solar energy farms which is pretty cool the roof will fix of that as well
cool the roof will fix of that as well
cool the roof will fix of that as well as that the Indian government that was
as that the Indian government that was
as that the Indian government that was previously not too big on the Paris
previously not too big on the Paris
previously not too big on the Paris Accord actually ended up signing up and
Accord actually ended up signing up and
Accord actually ended up signing up and it’s proof that when you you mix
it’s proof that when you you mix
it’s proof that when you you mix enterprise worth with the social
enterprise worth with the social
enterprise worth with the social elements it can be a driver for change
elements it can be a driver for change
elements it can be a driver for change even at a government level but it’s not
even at a government level but it’s not
even at a government level but it’s not just Tesla in other companies making a
just Tesla in other companies making a
just Tesla in other companies making a difference that are outside the fossil
difference that are outside the fossil
difference that are outside the fossil fuel industry is Eve energy that many of
fuel industry is Eve energy that many of
fuel industry is Eve energy that many of us will know very well who acquired the
us will know very well who acquired the
us will know very well who acquired the assets of shell when they liquidated for
assets of shell when they liquidated for
assets of shell when they liquidated for New Zealand and are now the exclusive
New Zealand and are now the exclusive
New Zealand and are now the exclusive supplier of shell products Zeeb energy
supplier of shell products Zeeb energy
supplier of shell products Zeeb energy an unlikely hero and New Zealand
an unlikely hero and New Zealand
an unlikely hero and New Zealand sustainability practice front under the
sustainability practice front under the
sustainability practice front under the wise leadership of Mike bina has decided
wise leadership of Mike bina has decided
wise leadership of Mike bina has decided that they want to be a part of this
that they want to be a part of this
that they want to be a part of this solution opposed so part of the problem
solution opposed so part of the problem
solution opposed so part of the problem what’s it look like they’ve made a
what’s it look like they’ve made a
what’s it look like they’ve made a commitment that the operational carbon
commitment that the operational carbon
commitment that the operational carbon emissions they want to be zero by 2020
emissions they want to be zero by 2020
emissions they want to be zero by 2020 so the idea being food
so the idea being food
so the idea being food into the operational carbon we reduced
into the operational carbon we reduced
into the operational carbon we reduced and the other they’ll have to offset at
and the other they’ll have to offset at
and the other they’ll have to offset at this point that’s a pretty big statement
this point that’s a pretty big statement
this point that’s a pretty big statement for a company to make and it’s a company
for a company to make and it’s a company
for a company to make and it’s a company moving towards trying to make a
moving towards trying to make a
moving towards trying to make a difference also no waste to landfill is
difference also no waste to landfill is
difference also no waste to landfill is part of their plan so they’re having to
part of their plan so they’re having to
part of their plan so they’re having to recycle just about everything they
recycle just about everything they
recycle just about everything they possibly can 30% less power use and they
possibly can 30% less power use and they
possibly can 30% less power use and they also have the world’s only fully
also have the world’s only fully
also have the world’s only fully privately funded biofuel plant the
privately funded biofuel plant the
privately funded biofuel plant the aspiration to make many more of these
aspiration to make many more of these
aspiration to make many more of these and ultimately be able to stop them
and ultimately be able to stop them
and ultimately be able to stop them having to import diesel which is pretty
having to import diesel which is pretty
having to import diesel which is pretty cool they’re leading the way on their
cool they’re leading the way on their
cool they’re leading the way on their evie charging stations so they’ve
evie charging stations so they’ve
evie charging stations so they’ve currently got six fast charging stations
currently got six fast charging stations
currently got six fast charging stations for EVs between Auckland Wellington and
for EVs between Auckland Wellington and
for EVs between Auckland Wellington and Christchurch with the plan of expanding
Christchurch with the plan of expanding
Christchurch with the plan of expanding more of that as the Evo ownership
more of that as the Evo ownership
more of that as the Evo ownership increases which is doing which is
increases which is doing which is
increases which is doing which is fantastic and many of you know that
fantastic and many of you know that
fantastic and many of you know that Dunedin is also a hotspot for us with an
Dunedin is also a hotspot for us with an
Dunedin is also a hotspot for us with an event that’s happening tomorrow on there
event that’s happening tomorrow on there
event that’s happening tomorrow on there they sauce ethically for their coffee
they sauce ethically for their coffee
they sauce ethically for their coffee supplies compostable packaging but you
supplies compostable packaging but you
supplies compostable packaging but you can actually put in your garden it
can actually put in your garden it
can actually put in your garden it doesn’t have to go to an industrial
doesn’t have to go to an industrial
doesn’t have to go to an industrial level composting plant i’ve given back
level composting plant i’ve given back
level composting plant i’ve given back over a million to the community through
over a million to the community through
over a million to the community through the good in the hood program just in
the good in the hood program just in
the good in the hood program just in 2017 alone and it really demonstrates
2017 alone and it really demonstrates
2017 alone and it really demonstrates that when a business starts standing
that when a business starts standing
that when a business starts standing behind these values the support that can
behind these values the support that can
behind these values the support that can happen and when you look at they’re
happen and when you look at they’re
happen and when you look at they’re doing this over two hundred and three of
doing this over two hundred and three of
doing this over two hundred and three of the air for courts across jersey on
the air for courts across jersey on
the air for courts across jersey on they’re actually a leader and paving the
they’re actually a leader and paving the
they’re actually a leader and paving the way for other service stations it’s not
way for other service stations it’s not
way for other service stations it’s not just in New Zealand but in the world
just in New Zealand but in the world
just in New Zealand but in the world that really can make a difference I
that really can make a difference I
that really can make a difference I guess that’s enterprise what about can
guess that’s enterprise what about can
guess that’s enterprise what about can choose so they’re lickin’s are coming up
choose so they’re lickin’s are coming up
choose so they’re lickin’s are coming up on the 23rd of this month fourteen days
on the 23rd of this month fourteen days
on the 23rd of this month fourteen days away everyone’s vote is up for grabs but
away everyone’s vote is up for grabs but
away everyone’s vote is up for grabs but what if I told you that in some ways you
what if I told you that in some ways you
what if I told you that in some ways you vote every day or the reality is that
vote every day or the reality is that
vote every day or the reality is that you actually do McDonald’s you see this
you actually do McDonald’s you see this
you actually do McDonald’s you see this at major intersections all over the
at major intersections all over the
at major intersections all over the world in fact in 2016 they had 36
world in fact in 2016 they had 36
world in fact in 2016 they had 36 thousand eight hundred and ninety nine
thousand eight hundred and ninety nine
thousand eight hundred and ninety nine stores and sold 268 million customers
stores and sold 268 million customers
stores and sold 268 million customers every single
every single
every single they how was McDonald’s so powerful how
they how was McDonald’s so powerful how
they how was McDonald’s so powerful how do they have so many stores the reality
do they have so many stores the reality
do they have so many stores the reality of it is because we spend our money
of it is because we spend our money
of it is because we spend our money there we empower them when we shop there
there we empower them when we shop there
there we empower them when we shop there and it’s an example of how much a
and it’s an example of how much a
and it’s an example of how much a business rent enterprise can expand mean
business rent enterprise can expand mean
business rent enterprise can expand mean when people do so on the other side of
when people do so on the other side of
when people do so on the other side of the coin Camry has had an interesting
the coin Camry has had an interesting
the coin Camry has had an interesting example in 2009
example in 2009
example in 2009 where they made a decision to introduce
where they made a decision to introduce
where they made a decision to introduce palm oil and to the products to save
palm oil and to the products to save
palm oil and to the products to save costs in a particularly area and there
costs in a particularly area and there
costs in a particularly area and there were turns out there equality Kiwis that
were turns out there equality Kiwis that
were turns out there equality Kiwis that were aware of how contentious that the
were aware of how contentious that the
were aware of how contentious that the topic was on there and how it was being
topic was on there and how it was being
topic was on there and how it was being sourced from Indonesia and Malaysia a
sourced from Indonesia and Malaysia a
sourced from Indonesia and Malaysia a huge amount of that was causing demos
huge amount of that was causing demos
huge amount of that was causing demos not only to the deforestation but the
not only to the deforestation but the
not only to the deforestation but the ripple effects of that was increased
ripple effects of that was increased
ripple effects of that was increased climate change and they were orangutangs
climate change and they were orangutangs
climate change and they were orangutangs on the wildlife that are dying off
on the wildlife that are dying off
on the wildlife that are dying off credit to kbreeze people stopped
credit to kbreeze people stopped
credit to kbreeze people stopped purchasing ins and should go forward
purchasing ins and should go forward
purchasing ins and should go forward occurs at the time they changed their
occurs at the time they changed their
occurs at the time they changed their purchasing habits kbreeze straight away
purchasing habits kbreeze straight away
purchasing habits kbreeze straight away that everything they could to reverse it
that everything they could to reverse it
that everything they could to reverse it and took it out of their product which
and took it out of their product which
and took it out of their product which is those credit to carries for doing
is those credit to carries for doing
is those credit to carries for doing that they listen to the customers but
that they listen to the customers but
that they listen to the customers but what that show is just through our
what that show is just through our
what that show is just through our purchasing decisions we shaped a whole
purchasing decisions we shaped a whole
purchasing decisions we shaped a whole strategy for a business at the time
strategy for a business at the time
strategy for a business at the time eight years later we’re still talking
eight years later we’re still talking
eight years later we’re still talking about it there’s a huge report FEX on
about it there’s a huge report FEX on
about it there’s a huge report FEX on the decisions that the business makes so
the decisions that the business makes so
the decisions that the business makes so bob willard from the university of
bob willard from the university of
bob willard from the university of toronto did a study that following best
toronto did a study that following best
toronto did a study that following best practice for a business can improve
practice for a business can improve
practice for a business can improve profits for small to medium sized
profits for small to medium sized
profits for small to medium sized enterprises by as much as fifty one
enterprises by as much as fifty one
enterprises by as much as fifty one percent for larger organizations as much
percent for larger organizations as much
percent for larger organizations as much as eighty one percent and this is over a
as eighty one percent and this is over a
as eighty one percent and this is over a five year period compared to doing
five year period compared to doing
five year period compared to doing nothing it’s an absolute no-brainer for
nothing it’s an absolute no-brainer for
nothing it’s an absolute no-brainer for a business the example is that he was
a business the example is that he was
a business the example is that he was able to conclude as it increases revenue
able to conclude as it increases revenue
able to conclude as it increases revenue kind of like the example were talking
kind of like the example were talking
kind of like the example were talking about before with with McDonald’s we if
about before with with McDonald’s we if
about before with with McDonald’s we if a if a business has a message out there
a if a business has a message out there
a if a business has a message out there that’s captivating for whatever reason
that’s captivating for whatever reason
that’s captivating for whatever reason and people start spending there that
and people start spending there that
and people start spending there that increases Deer River new sustainability
increases Deer River new sustainability
increases Deer River new sustainability as we’ve heard about
as we’ve heard about
as we’ve heard about different topics before it’s becoming
different topics before it’s becoming
different topics before it’s becoming more important and as a result people
more important and as a result people
more important and as a result people looking to shop there also the benefits
looking to shop there also the benefits
looking to shop there also the benefits being reduced energy reduced waste
being reduced energy reduced waste
being reduced energy reduced waste reduced materials increased productivity
reduced materials increased productivity
reduced materials increased productivity because people want to work for the good
because people want to work for the good
because people want to work for the good guys and they want to work hard and do
guys and they want to work hard and do
guys and they want to work hard and do good things and reduce turnover
good things and reduce turnover
good things and reduce turnover ultimately leading to increased profit
ultimately leading to increased profit
ultimately leading to increased profit so to speed up this transition what can
so to speed up this transition what can
so to speed up this transition what can we do it’s incredibly important to
we do it’s incredibly important to
we do it’s incredibly important to educate so for those of you out there
educate so for those of you out there
educate so for those of you out there with kids engage in enviros skills or
with kids engage in enviros skills or
with kids engage in enviros skills or have their engaged into the curriculum
have their engaged into the curriculum
have their engaged into the curriculum so when a kid learns something at school
so when a kid learns something at school
so when a kid learns something at school such as on the sustainability frontier
such as on the sustainability frontier
such as on the sustainability frontier they bring it home and they also take it
they bring it home and they also take it
they bring it home and they also take it into the life but we all know kids can
into the life but we all know kids can
into the life but we all know kids can also be quite to the forefront of
also be quite to the forefront of
also be quite to the forefront of telling how things should be done so
telling how things should be done so
telling how things should be done so that’s a great way to get it into
that’s a great way to get it into
that’s a great way to get it into families and actually spread it that way
families and actually spread it that way
families and actually spread it that way there are other things as well so with
there are other things as well so with
there are other things as well so with Otero Polytechnic is a graduate diploma
Otero Polytechnic is a graduate diploma
Otero Polytechnic is a graduate diploma in sustainable practice an example of so
in sustainable practice an example of so
in sustainable practice an example of so many ways of how things are starting to
many ways of how things are starting to
many ways of how things are starting to be created to help empower people and to
be created to help empower people and to
be created to help empower people and to get the skill sets and tools they need
get the skill sets and tools they need
get the skill sets and tools they need to move out there and then the natural
to move out there and then the natural
to move out there and then the natural step adding sustainable principles again
step adding sustainable principles again
step adding sustainable principles again for organizations there is an array of
for organizations there is an array of
for organizations there is an array of things that are popping up everywhere
things that are popping up everywhere
things that are popping up everywhere because people here and the exciting
because people here and the exciting
because people here and the exciting thing as their enterprise is bring them
thing as their enterprise is bring them
thing as their enterprise is bring them into the fold as well but it’s so
into the fold as well but it’s so
into the fold as well but it’s so important to trust look for brands like
important to trust look for brands like
important to trust look for brands like Fairtrade for things like carbon zero
Fairtrade for things like carbon zero
Fairtrade for things like carbon zero because when you shop and you choose a
because when you shop and you choose a
because when you shop and you choose a brand that has these sorts of things
brand that has these sorts of things
brand that has these sorts of things behind it what you’re doing is you’re
behind it what you’re doing is you’re
behind it what you’re doing is you’re actually supporting them to continue
actually supporting them to continue
actually supporting them to continue doing these sort of activities and when
doing these sort of activities and when
doing these sort of activities and when you support them to do that not only
you support them to do that not only
you support them to do that not only they can continue but it also encourages
they can continue but it also encourages
they can continue but it also encourages and forces other businesses to start
and forces other businesses to start
and forces other businesses to start following suit as well the reality is
following suit as well the reality is
following suit as well the reality is that we were voting with that money and
that we were voting with that money and
that we were voting with that money and we shape in the future based on we was
we shape in the future based on we was
we shape in the future based on we was spending our money so that’s why I ended
spending our money so that’s why I ended
spending our money so that’s why I ended up creating gear with the team in fact
up creating gear with the team in fact
up creating gear with the team in fact it actually happened in this very
it actually happened in this very
it actually happened in this very building by net pillar post here at a
building by net pillar post here at a
building by net pillar post here at a start-up weekend in 2015 gear is a
start-up weekend in 2015 gear is a
start-up weekend in 2015 gear is a social enterprise a
social enterprise a
social enterprise a helping accelerate the world to sustain
helping accelerate the world to sustain
helping accelerate the world to sustain practice so the way that works is
practice so the way that works is
practice so the way that works is businesses really do in many cases want
businesses really do in many cases want
businesses really do in many cases want to become more sustainable but it’s hard
to become more sustainable but it’s hard
to become more sustainable but it’s hard and that’s what’s important is helping
and that’s what’s important is helping
and that’s what’s important is helping them become more sustainable in the
them become more sustainable in the
them become more sustainable in the process but also linking them up with
process but also linking them up with
process but also linking them up with the people because we’re we spend our
the people because we’re we spend our
the people because we’re we spend our money counts for the sake of an analogy
money counts for the sake of an analogy
money counts for the sake of an analogy what’s important I think with the theme
what’s important I think with the theme
what’s important I think with the theme of this as well as its enterprise and
of this as well as its enterprise and
of this as well as its enterprise and consumer shopping behavior and the idea
consumer shopping behavior and the idea
consumer shopping behavior and the idea here is to create a reinforcing loop for
here is to create a reinforcing loop for
here is to create a reinforcing loop for positive change quick anecdote if you
positive change quick anecdote if you
positive change quick anecdote if you had some disposable income over here and
had some disposable income over here and
had some disposable income over here and if you invested that successfully into a
if you invested that successfully into a
if you invested that successfully into a portfolio you’d have more disposable
portfolio you’d have more disposable
portfolio you’d have more disposable income that will come back with that
income that will come back with that
income that will come back with that increased disposable income and you
increased disposable income and you
increased disposable income and you invested that as well
invested that as well
invested that as well the amount of money there would come
the amount of money there would come
the amount of money there would come back and it becomes a reinforcement loop
back and it becomes a reinforcement loop
back and it becomes a reinforcement loop what needs to happen throughout the
what needs to happen throughout the
what needs to happen throughout the world and is happening and gear is
world and is happening and gear is
world and is happening and gear is trying to play a part in there its
trying to play a part in there its
trying to play a part in there its create array of reinforcing it for
create array of reinforcing it for
create array of reinforcing it for positive change the idea being to help
positive change the idea being to help
positive change the idea being to help businesses become more sustainable and
businesses become more sustainable and
businesses become more sustainable and pass 10% of that revenue back as cash
pass 10% of that revenue back as cash
pass 10% of that revenue back as cash prizes or as rewards to incentivize
prizes or as rewards to incentivize
prizes or as rewards to incentivize people to make good decisions that and
people to make good decisions that and
people to make good decisions that and turn driving more money towards
turn driving more money towards
turn driving more money towards businesses that are trying to do the
businesses that are trying to do the
businesses that are trying to do the best and in turn more businesses
best and in turn more businesses
best and in turn more businesses engaging in it circling back round of
engaging in it circling back round of
engaging in it circling back round of reinforcing loop but the most important
reinforcing loop but the most important
reinforcing loop but the most important thing in even regardless of gear is the
thing in even regardless of gear is the
thing in even regardless of gear is the fact that where we’re spending our money
fact that where we’re spending our money
fact that where we’re spending our money really does count
really does count
really does count so with this have been the emissions
so with this have been the emissions
so with this have been the emissions businesses really do try engage but it’s
businesses really do try engage but it’s
businesses really do try engage but it’s hard so it’s important that we ever we
hard so it’s important that we ever we
hard so it’s important that we ever we can we look for ways on how we can help
can we look for ways on how we can help
can we look for ways on how we can help the process the idea what this is an
the process the idea what this is an
the process the idea what this is an assessment where businesses can measure
assessment where businesses can measure
assessment where businesses can measure their where the operations are and
their where the operations are and
their where the operations are and listing them kind of like a like it kind
listing them kind of like a like it kind
listing them kind of like a like it kind of like the Yellow Pages ad zip but in
of like the Yellow Pages ad zip but in
of like the Yellow Pages ad zip but in order of how sustainable they’re making
order of how sustainable they’re making
order of how sustainable they’re making it easy for the people because I’m sure
it easy for the people because I’m sure
it easy for the people because I’m sure many of you will have super busy
many of you will have super busy
many of you will have super busy schedules and the reality is even if you
schedules and the reality is even if you
schedules and the reality is even if you how do consistently shop with people or
how do consistently shop with people or
how do consistently shop with people or businesses that follow your ethos it can
businesses that follow your ethos it can
businesses that follow your ethos it can be incredibly hard
be incredibly hard
be incredibly hard we really do vote with our money and we
we really do vote with our money and we
we really do vote with our money and we have a responsibility to our
have a responsibility to our
have a responsibility to our shareholders what I mean by that it’s to
shareholders what I mean by that it’s to
shareholders what I mean by that it’s to the planet planet we live on so the
the planet planet we live on so the
the planet planet we live on so the animals that have to put up with the
animals that have to put up with the
animals that have to put up with the decisions we make
decisions we make
decisions we make – then tire human race we can live in a
– then tire human race we can live in a
– then tire human race we can live in a bit of water thank you
bit of water thank you
bit of water thank you [Applause]
”
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